2021 Luxury Fair Showbook Media Kit

SHOWBOOK

THE OFFICAL PROGRAM GUIDE OF THE NEW YORK LUXURY DESIGN FAIR MEDIA KIT

REIMAGINING THE DESIGN SHOW EXPERIENCE

A fresh take on the design show experience arms attendees with all the information they need to make a beeline for your booth.

STAND OUT Concerned your brand won’t get the attention it deserves among the fair’s robust list of exhibitors?

Let us help maximize your investment: Showbook tells designers, architects and style mavens exactly why they should be visiting your representatives—using custom editorial that includes premium images of your offerings and storytelling that positions your exhibition area as a must-see.

YOUR MESSAGE AMPLIFIED

Picture designers navigating the fair with confidence, offering clients concrete reasons to value your products and services, thanks to our beautifully designed guide. And that guidance doesn’t just start at the Javits Center doors.

We’ll be blasting advance info on your brand to our robust audience of industry insiders and style-savvy readers and attendees in the weeks leading up to the event—helping you make an impression that reaches well beyond in-person visitors.

SHOWBOOK NUMBERS

40, 0 00 PRINT COPIES

20,000 Mailed To Designers, Architects and High Net-Worth Consumers 20,000 Distributed At Show

3 SECTIONS

Furnish | Refresh | Made

300, 0 00+ OPT-IN EMAILS* *E-Showbook newsletter mailed weekly beginning August with profiles and links to participating vendors

SHOWBOOK RATES ADVERTISEMENT TYPE / POSITION

RATE

Exhibitor Profile Full Page (Up to 4 images and brand information) OR Exhibitor Brand Full Page Advertisement

$2,950 each; $5,900 for both

Exhibitor Profile 1/2 Page (Up to 2 images and brand information) OR Exhibitor Brand 1/2 Page Advertisement

$1,650 each; $3,300 for both

Exhibitor Profile 1/4 Page (1 image and brand information) OR Exhibitor Brand 1/4 Page Advertisement

$950; $1,900 for both

Back Cover Full Page Advertisement

$4,720

Inside Back Cover Full Page Advertisement

$3,685

Inside Front Cover Page 1 Spread

$6,640

Digital Banner Advertisement on Showbook Website

$1,500

Digital Banner Advertisement within Showbook Newsletter

$850

Digital Custom Native Content Story on Showbook Website

$2,500

IG Live/ Podcast Recording Conducted at the aspire Showbook Pavilion at the Luxury Show to be shared by aspire design and home

$3,500

Payment Due: Upon signing the contract

SHOWBOOK SPECIFICATIONS Specification Checklist The most common file pitfalls can be avoided by adhering to the specifications outlined below. Even if you are familiar with the various pitfalls, please take a moment to review this checklist prior to sending in your ad materials.

• All high-res images & fonts must be embedded/linked when the PDF is generated.

• IMAGES MUST BE CMYK OR GRAYSCALE ONLY AND AT LEAST 300 DPI. • DO NOT nest EPS files into other EPS files. Do not imbed ICC profiles within images.

• Total area density should not exceed SWOP 300% Total Area Coverage.

• All image trapping must be included in the file.

• Right Reading, Portrait Mode, 100% Size, No Rotations.

• Trim, Bleed and Center marks 1/2” outside Trim.

• No marks included in the “Live” image area.

• Digital Proof that represents the final digital file.

• For Color Guidance on Press: Digital, Press, or O.-Press proofs that meet SWOP specifications. A 6mm 5%, 25%, 50%, 75%, 100%, C, M, Y, K, patch strip for quality control must be included on the SWOP proof.

Proofs that don’t meet SWOP criteria will be used for color break only. We recommend that you proof your job at a local service bureau since the color on your monitor will not match the color produced by a web o.set press unless you have a monitor that has been accurately calibrated to SWOP standards.

Specifications Two-Page Spread 16.75” wide x 10.875” ht (With bleed: add 1/8” extra on all sides) Full Page 8.375” wide x 10.875” ht (With bleed: add 1/8” extra on all sides) Half Page Vertical 2.5” wide x 9.75” ht Half Page Horizontal 7.375” wide x 4.75” ht Quarter Page 3.5” wide x 4.75” ht

Ad Copy Due July 25 Please send hi-resolution PDF through our FTP site: hudsononemedia.sendmyad.com For advertising inquiries, contact Janice Browne, jbrowne@hudsononemedia.com