Excellent prospects + Clear Benefits

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Publisher Wien 3420 Aspern Development AG Seestadtstraße 27/13 1220 Vienna Concept and design Brainds, Marken und Design GmbH Text Tobias Sckaer Cornelia Bredt English translation Angela Parker Revision and proofreading of new edition Annemarie Müller, Letteria GmbH Photos Ludwig Schedl Visualizations schreinerkastler.at Contact E: sales@aspern-seestadt.at T: +43 1 774 02 74 3420 www.aspern-seestadt.at 2nd edition © 2016

Excellent Prospects + Clear Benefits aspern Seestadt – the urban lakeside location for your business


Your strong partners in aspern Seestadt:


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Intelligent

Open-Minded

Housing and jobs for the 21st century in the CENTROPE region at the very heart of Europe: aspern Seestadt is taking shape on a 240-hectare site in Vienna’s 22nd district. A smart city that appeals to people and companies alike, with clever solutions for modern housing and workplaces in a forward-looking environment that opens up highly attractive perspectives for investors, companies and commercial operations. aspern Seestadt offers everything you expect from your new business location. Top of the list: building land and business premises of virtually all sizes, a highly efficient transport network with innovative mobility options and the full spectrum of local amenities. Plots with full infrastructure already installed allow you to build sustainably, efficiently, and thus cost-effectively. The first residents have already moved in. A first wave of businesses has set up operations. The cornerstones have been laid for consistent brisk demand and a lively employment market. We’re not just creating a city. We’re also creating added value. You benefit from a successful, future-focussed, technology-friendly environment where entrepreneurial spirit meets innovative strength and a solid network to build upon. Welcome to aspern Seestadt!



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“The underground network is Vienna’s number one mode of transport. That was one of the key arguments for bringing our company headquarters and workshops together under one roof at Seestadt.” Wolfgang Sperl, CEO, Wien Work – integrative Betriebe und AusbildungsgmbH

Fast Seestadt’s excellent transport links Public transport Vienna city centre 27 min Karlsplatz 30 min Vienna central station 17 min Bratislava central station 45 min Car Vienna airport 25 min Bratislava airport 45 min Budapest 145 min

Convenient

aspern Seestadt is situated at the heart of the CENTROPE region. The logistics hub of Bratislava and Vienna International Airport are just 30 minutes away. Choosing to locate at Seestadt saves you both time and money. Via a network of underground, intercity, regional and suburban passenger rail services, rail cargo and motorway links, Seestadt provides you with smart, efficient transport connections to international hot spots as well as to the surrounding region. Long-distance and local traffic are perfectly coordinated, so people and goods travel quickly, easily and cheaply – to aspern and thence to destinations worldwide.

Designed as a “city of short distances”, Seestadt plays a pioneering role when it comes to mobility and boasts an award-winning* mobility concept. From car-sharing scheme “zipcar” to “blitzzcar”, an Austrian e-car-sharing start-up whose fleet consists exclusively of Tesla Model S electric sports cars, the “SeestadtFLOTTE” cycle hire system with a current total of six hire points plus secure bike storage facilities, the “Hallo Dienstmann” bicycle delivery service serving addresses within Seestadt and the “SeestadtCARD” mobility card scheme: if it moves, you’ll find it here.The attractive network of footpaths and cycleways means that you’re only ever a few metres away from the nearest shop, thus ensuring a low carbon footprint. * Verkehrsclub Österreich (VCÖ) Mobility Award, 2014


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“The aspern Seestadt development is highly important, both within Austria and far beyond the country’s borders. We are using the site to conduct research into energy optimization of entire urban districts under real-life conditions.” Wolfgang Hesoun, Chairman of the Board of Siemens AG Austria with responsibility for 18 countries in CEE

Innovative

Quality-Conscious

aspern Seestadt is both a showcase project and a “living lab” for cutting-edge technologies. One of Europe’s largest and most up-to-date urban development projects, it stands out for its unique mix of housing, jobs, education, research and leisure facilities and its uncompromising focus on sustainability and superlative quality. You’ll benefit directly from the huge locational advantages of this highly innovative environment. In the technology centre aspern IQ you’ll find top companies from the high-tech sector with whom you can start cooperating while still in the planning phase. aspern IQ is the headquarters of Aspern Smart City Research (ASCR), a joint venture by high-tech giant

Siemens Austria and the City of Vienna’s infrastructure and utilities operators Wien Energie und Wiener Netze to conduct research into energy efficiency. The technology transfer enterprise researchTUb and a pilot facility for Industry 4.0 allow you to produce prototypes and mini-batches here on site. The cutting-edge electric bicycle “mi-bike” is produced here – and right next door is the Swiss mechanical engineering concern HOERBIGER, another leading hightech innovator at Seestadt. So, as you can see, you’re in very good company! And you can put your ambitious plans for the future straight into action.


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“Unlimited space for development and superlative infrastructure, right at the heart of the Greater Vienna region – Seestadt ticked all our boxes right from the start. For our company, aspern is a location with prospects.” Peter Steinrück, Head of Research and Development and leader of new HQ project, HOERBIGER Holding AG

Attractive

Dynamic

An attractive environment

In the immediate vicinity STRABAG AG Ströck Opel Wien UNO City

For many years now, Vienna has occupied a firm position on the victors’ podium in the global rankings for cities with the highest quality of life. People find that attractive, and the city is seeing constant growth. In 15 years’ time Vienna will be home to around two million inhabitants, some 230,000 more than today. As a result, international corporations that put down roots in Vienna automatically have a valuable locational advantage. They usually find it easy to recruit highly-qualified, motivated staff and retain them for the long term.

Find out more about the Seestadt pioneers.

North-eastern Vienna in particular is experiencing a real boom, with the 22nd municipal district seeing the highest net population growth of all Viennese districts. Companies such as the major bakery firm Ströck,

On the Seestadt site abix Aspern Smart City Research Comdata Systemhaus eurodata HOERBIGER Lima Austria researchTUb 3F Solar SCL-Sensor.Tech. Fabrication Theobroma Systems Design und Consulting Wien Work

construction giant STRABAG AG and the Opel Vienna motor works already opted to settle here a number of years ago, and the success story continues with Seestadt pioneers like global technology corporation HOERBIGER, Wien Work, Vienna’s biggest social enterprise service provider, research enterprise Aspern Smart City Research, research TUb and an array of further research-based companies at the technology centre aspern IQ. With the development of aspern Seestadt, Donaustadt is becoming a true “district of superlatives”. The huge reserve of highly attractive building plots alone allows growth in all dimensions. As you’ve already noticed: the future is taking shape here at Seestadt. And you can be part of it right from the start.



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“Workplaces in green surroundings yet with all the amenities of the city – that’s what we find most attractive about aspern Seestadt. With its campus-like atmosphere, fantastic green spaces and superb underground link, it’s just the perfect business location.” Alexander Fenzl, Head of Commercial Property Marketing, OTTO Immobilien Group

Natural

Urban

Together with the surrounding Lakeside Park, the lake that gives its name to the whole development forms the green lung of aspern Seestadt. Roads, footpaths, cycleways, parks and green spaces together account for 50 per cent of the total site area. Workplaces at Seestadt are in green surroundings yet in the midst of a vibrant city with all the amenities of urban life. This blend of urban and rural is a feature of the entire 22nd municipal district, where the metropolis shows off its natural charms to best advantage. The Danube Wetlands National Park is just a stone’s throw away. And the unique landscape architecture of Seestadt provides extensive open spaces with a multitude of natural secluded spots where you can simply lie back and let your thoughts drift.

Seestadt provides the ultimate in work-life balance in one of Europe’s urban development hotspots. A comprehensive set of planning principles and quality management tools ensure that this exceptional living and working environment can be maintained for the long term, despite constantly changing background conditions. Here you can build on firm foundations with the focus on quality assurance. The high standards Seestadt sets itself as a smart city allow unique projects to be realized. This is an environment that is perfectly tailored to your plans. At aspern Seestadt you can shape your own future and develop your entrepreneurial potential to the full.



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“aspern Seestadt offers huge potential for companies, whether it’s 300 or 12,000 sqm of floor space they’re looking for. Innovatively planned and built to a superlative standard, there’s office and retail space perfectly adapted to everyone’s requirements – and all within the Vienna city boundaries.” Günter Kerbler, owner, Kerbler Holding GmbH

Prestigious

Affordable

If you want to secure yourself a stunning view of the lake, you’d best seize the initiative right now. The first wave of residents started to move in back in 2014, and Seestadt is already home to around 6,000 people. The first owner-occupied flats in the soughtafter Lakeside Park Quarter will be ready for their new occupants in 2018. Here you’ll find attractive investment properties as well as top-quality housing at affordable prices. From 2017 the Lakeside Park Quarter, nestled between Lakeside Park and the underground station, will also be home to the attractive, state-of-the-art Lakeside Park Campus as well as HoHo Wien, the world’s tallest highrise hybrid timber structure incorporating office space, apartments and a hotel.

At aspern Seestadt, one-person companies rub shoulders with major corporations. Start small and grow fast is the aim of the young start-ups who rent flexible, affordable office space at aspern IQ and benefit from the extensive package of services offered by the Vienna Business Agency. Seestadt is a place where success stories can be written. All options are open to you, from shared office to impressive corporate HQ, and your cost accountants will be delighted with the attractive cost- benefit ratio. This is one of the city’s top addresses. Not surprisingly, then, you’re certainly not the first to express an interest. Best knock on our door today.


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“The managed shopping street is the only one of its kind in Austria. The future starts here, with a groundbreaking solution that will still be state of the art in 15 years’ time.” Markus Wild, CEO of SES Spar European Shopping Centers

Outward-Looking Customer-Focussed Functional mix is the guiding principle at aspern Seestadt. This mixed-use concept accommodates all generations and a multiplicity of lifestyles, contributes to a healthy work-life balance and is thus a key business factor. The housing generates footfall for your business, while workplaces create purchasing power for the shopping facilities. Attractive local amenities, shops, cafés and restaurants, green areas and vibrant surroundings make for satisfied residents and employees. The retail and other facilities on offer in and around Austria’s first managed shopping street span the spectrum from a pharmacy and medical practices to a bank, cafés and restaurants and from food and grocery shops to a stationer’s, post office, hairdresser’s and newsstand. And with the wide range of

services offered by the workshops of Wien Work, Vienna’s biggest employer in the social enterprise sector, Seestadt is also home to skilled proponents of the traditional crafts and trades. Not something that can be taken for granted, especially nowadays, and further proof of Seestadt’s economic potential. This is also borne out by the high demand for commercial and residential property. aspern Seestadt is a soughtafter place to live and work and attracts well-educated, open-minded individuals. Your market as a professional provider will grow substantially in step with Seestadt and its population. And that in an environment where there are no obstacles to your expansion. Don’t let this opportunity pass you by!


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“It’s not just the business incentive that prompts tenants to move into premises here. aspern Seestadt is extremely appealing from the ecological point of view, as well as economically.” Felix Zekely, Director, Head of Agency & GCS Agency & GCS CBRE GmbH

Efficient

Sustainable

Right from the very outset, aspern Seestadt has been planned according to state-of-the-art guidelines. The 240-hectare site is being developed in three phases, an approach that allows the individual quarters to be completed in a highly efficient manner while literally leaving the building site out on the margins. So yes, there’s a lot of construction work going on, but not in the areas that are already finished and occupied. Here you’ll find all the amenities that are part and parcel of living and working in a state-ofthe-art environment. Cutting-edge technologies were deployed on the site before the very first spadeful of earth was turned and will continue to be used throughout. Before construction works started the latest scientific methods were used to analyse the potential effects of the project within the framework of an

environmental impact assessment (EIA). As an investor and developer you are thus building on solid foundations, and the EIA provides you with an excellent basis for all subsequent official procedures. All aspects of the aspern Seestadt project are characterized by a responsible approach to the environment. The high-tech construction logistics centre with its own rail link and integrated concrete mixing plant recycles concrete from the dismantled taxiways and the material excavated to create the lake on site, thus saving over 100,000 truck trips and hence valuable time, as well as some 1,400 tonnes of CO2 emissions. This benefits everyone involved. And at Seestadt you can benefit from having innovative and experienced project partners on board.


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“aspern Seestadt is already a synonym for trailblazing urban development and innovative urban technologies. If you’re not on board, you’re missing something.” Rainer Holzer, Head of Property Development, Vienna Business Agency

Intelligent

Flexible

Individuals with vision and companies who care about sustainability are in the right place at Seestadt. Here you’ll find a clear commitment to diversity and mixed use and an underlying planning concept that provides for optimum use of space and land, facilitates efficient energy distribution and ensures a small ecological footprint thanks to its clever choice of mobility options. The result: a smart city tuned to the requirements of the 21st-century lifestyle. aspern Seestadt offers high-quality innovative architecture combined with intelligent, sustainable energy concepts. All buildings are completed to at least low-energy standard, and a total of four Seestadt projects have been awarded “ÖGNB Gold” certification by the Austrian Sustainable Building Council. These include the GreenHouse, the world’s most energyefficient student accommodation, and aspern IQ, the first energy-plus office

building. On an annual average, this 6,600-square-metre beacon project produces more energy than it uses – thanks to a 1,300-square-metre photo­ voltaic installation, among other features. The spatial design is equally smart. At Seestadt you’ll find premises that offer you plenty of room for growth. In the technology centre aspern IQ, for example, which contains more than 20 flexible rental units for offices, labs and production facilities that can be individually tailored to the size of your enterprise. What’s more, aspern Seestadt boasts a direct link – i.e. underground line U2 – to the University of Vienna, Vienna University of Technology and Vienna University of Economics and Business, so you can travel straight there for a talent-spotting session in the lecture theatre and the city’s smartest minds can fast-track to your premises at Seestadt.


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“An experienced team with a reliable network of connections expertly implements Seestadt’s ambitious architectural, spatial planning and mobility concepts. The result: an ideal location with superlative infrastructure.” Dr. Gerhard Schuster, CEO, Wien 3420 Aspern Development AG

Experienced

Gerhard Schuster CEO: Sales, Marketing, Communications, HR +43 1 774 02 74 g.schuster@wien3420.at Alexander Kopecek Board Member: Finance, Legal Affairs, Participating Interests +43 1 774 02 74 a.kopecek@wien3420.at Heinrich Kugler Board Member: Product Development, Property Management, Neighbourhood Management, Internal Organisation + 43 1 774 02 74 h.kugler@wien3420.at Inge Löwy Project Manager Sales +43 1 774 02 74 – 30 i.loewy@wien3420.at Stefan Stiglbauer Project Manager Sales +43 1 774 02 74 – 29 s.stiglbauer@wien3420.at

With every project at aspern Seestadt you can count on strong partners from both the public and private sectors. With government ministries and municipal departments, enterprises of the City of Vienna, interest groups and the site owners BIG (the federal property administration), Erste Bank, Vienna Insurance Group and Vienna Business Agency on board, the entire development is embedded in a strong, solid network. Wien 3420 Aspern Development AG is your point of contact in all matters and the nerve centre of the development project. Our close coordination with all the relevant municipal departments of the City of Vienna ensures that all official procedures associated with the development and implementation of your project are conducted within a clear cost and time framework. So you can focus your full attention on your business.

Well-Connected With the Vienna Business Agency on board, you’ll have a further partner facilitating the implementation of your project. The City of Vienna’s business settlement agency, it assists you with land and premises throughout the city, financial subsidies and a wide-ranging network of connections. A team with international credentials provides you with support during the start-up phase as well as with expansion projects. Additional information and advice on Austria as a location for your business is available from ABA - Invest in Austria.

These substantial benefits are available to commercial enterprises of all sizes, medium-sized companies from the local area and international corporations and investors alike, thus ensuring a good mix of different businesses at aspern Seestadt. All you have to do is say “yes”.


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Timeline

2003 Formation of a project team by the City of Vienna with representatives of the site owners to elaborate the basic planning framework for the development of “Aspern Airfield” 2004 Public consultations and nomination of three public representatives to provide active input throughout the process of drawing up the master plan Launch of competition to draw up a master plan for the former airfield 2005 Adoption of 2005 urban development plan (STEP 05) Vienna’s 22nd municipal district is one of the 13 target areas 2007 Unanimous approval of Johannes Tovatt’s master plan by Vienna City Council Opening of the Info Point on the future construction site First interim use (“Frühes Grün”: planting of trees and flowers) 2008 Asperner Flugfeld Süd Entwicklungs- und Verwertungs-AG is renamed as Wien 3420 Aspern Development AG Work-life balance defined as the brand strategy Unveiling of the aspern Seestadt brand Competition for the public space planning concept (winner: Gehl architects, DK, with “Score for Public Space”) klima.aktiv award for construction site management 2009 Work starts on dismantling the former runways Austrian State Prize for Public Relations for ‘Aspern Airfield becomes aspern Seestadt’ 2010 Vienna Insurance Group and Erste Bank acquire stakes in the development agency Wien 3420 AG Launch of development phase 1 Approval of EIA for the southern section of

aspern Seestadt, land use and zoning plan for development phase 1 Ground-breaking ceremony for the lake Walk Space Award 2010 for the “Score for Public Space” Launch of competition for design of Lakeside Park 2011 Construction work starts on sewer mains + road infrastructure Construction work starts on technology centre aspern IQ Launch of competition for design of residential quarter (developers’ competition, Vienna Housing Initiative, community housing initiatives) 2012 Launch of competition for design of school campus Launch of competition for design of HannahArendt-Park Kick-off for the “greenLab” employment project Opening of technology centre aspern IQ 2013 Opening of underground/metro stations Aspern Nord and Seestadt Ground-breaking ceremony for the residential quarter (developers’ competition, Vienna Housing Initiative, community housing initiatives) Ground-breaking ceremony for the school campus Construction Logistics Centre starts operations 2014 The aspern Seestadt Neighbourhood Management team starts its activities First wave of residents move into residential quarter (developers’ competition, Vienna Housing Initiative, community housing initiatives) Ground-breaking ceremony for HOERBIGER corporate HQ incl. production facilities Ground-breaking ceremony for Wien Work corporate HQ incl. production facilities Ground-breaking ceremony for Lakeside Park Completion of “Urban Field” event space VCÖ Mobility Award 2014 in the housing category Record attendance of 14,000 spectators at “Crane Lake – A Crane Ballet”; Austrian Event Award 2014 (Gold in the category Public Events Charity / Social /

Cultural (P2P)) Public lighting converted to LED Adoption of urban development plan Wien 2015 (STEP 2015) 2015 Completion of road infrastructure in southern section of aspern Seestadt Completion of Lakeside Park Completion of Hannah-Arendt-Park Completion of Yella-Hertzka-Park Opening of 9,500 sqm of shopping space incl. Austria’s first managed shopping street Opening of school campus phase 1 Land use and zoning plan for northern section launches next phase of development Wien Work moves in 2016 Seestadt is home to over 6,000 people Mechanical engineering concern HOERBIGER moves in Construction work starts on Lakeside Park Quarter Construction work starts on privately financed housing Construction work starts on Lakeside Park Campus and HoHo Wien Completion of EIA for northern section of aspern 2017 Occupants move into Lakeside Park Campus Completion of school campus phase 2 2018 – 2023 Occupants move into HoHo Wien Occupants move into privately financed housing Completion of new road link to A23 motorway and S 1 Regional Ring Road Construction of Seestadt Aspern Nord rail station Construction of housing and mixed-purpose quarters in the northern section of aspern Seestadt Post-2024 Launch of final phase of development Densification of areas adjacent to rail station, shopping street and underground/metro line Optimization of use mix


Your strong partners in aspern Seestadt:


Publisher Wien 3420 Aspern Development AG Seestadtstraße 27/13 1220 Vienna Concept and design Brainds, Marken und Design GmbH Text Tobias Sckaer Cornelia Bredt English translation Angela Parker Revision and proofreading of new edition Annemarie Müller, Letteria GmbH Photos Ludwig Schedl Visualizations schreinerkastler.at Contact E: sales@aspern-seestadt.at T: +43 1 774 02 74 3420 www.aspern-seestadt.at 2nd edition © 2016

Excellent Prospects + Clear Benefits aspern Seestadt – the urban lakeside location for your business


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