2020 Advantage - Roaring Fork Sotheby's International Realty

The Advantage

Aspen N

Snowmass Village

Willits

Carbondale

Basalt

Glenwood Springs

Internal Network Roaring Fork Sotheby’s International Realty is owned and operated by Aspen Snowmass Sotheby’s International Realty, a powerhouse firm with over 170 associates in 12 offices and 21 members of our support staff throughout the Roaring Fork Valley. Over 52% of our transactions are closed in-house, a tribute to a unique culture of collaboration among brokers, and our established presence in every major area. Our brokers also provide services at the Ritz-Carlton in Aspen Highlands, the Timbers Club in Snowmass Village and the Shadowrock Townhomes in Willits.

Roaring Fork Sotheby’s International Realty

Morris & Fyrwald Real Estate is formed.

Morris & Fyrwald Real Estate becomes affiliated with Sotheby’s International Realty.

2000

2009

Morris & Fyrwald Sotheby’s International Realty and Chaffin Light Real Estate merge, forming Aspen Snowmass Sotheby’s International Realty.

150 brokers 7 offices $1.25B total sales volume

Roaring Fork Sotheby’s International Realty opens 1st office in Glenwood Springs.

160 brokers 10 offices $1.60B total sales volume

Frias Properties of Aspen real estate division merges with Aspen Snowmass Sotheby’s International Realty.

Aspen Snowmass Sotheby’s International Realty continues to lead the market for the 12th straight year.

170 brokers 12 offices $1.62B total sales volume

2019

180 brokers 11 offices $1.39B total sales volume

2017

2015

2012

Steady Growth In early 2015, Aspen Snowmass Sotheby’s International Realty moved our office from Aspen Glen to downtown Glenwood Springs.

With the advent of this move, it seemed appropriate to rebrand the office to Roaring Fork Sotheby’s International Realty to better reflect the expansive nature of our business. Then in the summer of 2016, we opened a second office centrally located in the Glenwood Meadows shopping center, offering two of the busiest walk-in locations in Glenwood Springs to promote our listings. In 2019, Roaring Fork Sotheby’s International Realty continued to set the bar with $1.62 Billion in sales volume, capturing the largest market share in the Roaring Fork Valley for the 12th straight year.

Roaring Fork Sotheby’s International Realty

34.32%

19.14%

1.12%

1.97%

2.01%

2.21%

2.84%

4.58% 7.84%

14.25%

9.72%

All closings from January 1 through December 31, 2019.

Information is deemed to be reliable, but is not guaranteed.

Source: Glenwood Springs Board of Realtors Multiple Listing Service

Local Market Dominance 2019 #

To p 1 0 C o m p a n i e s

Sides

$ Vo l u m e

Market Share

1

A s p e n S n ow m a s s S o t h e b y ’s I n te r n a t i o n a l Re a l t y

1 0 07

$ 1 ,6 2 1 , 13 8 , 1 8 9

3 4. 3 2 %

2

Coldwell Banker Mason Morse

623.5

$673,197,506

14.25%

3

Compass Aspen

217.5

$459,099,134

9.72%

4

Douglas Elliman Real Estate

182

$370,534,743

7.84%

5

Engel & Völkers

237

$216,425,684

4.58%

6

Christie’s International Real Estate Aspen Snowmass

61

$134,243,385

2.84%

7

Slifer, Smith & Frampton

97

$104,485,913

2.21%

8

Integrated Mountain Properties

236.5

$95,153,006

2.01%

9

Property Shop

226

$92,883,400

1.97%

10

Vicki Lee Green Realtors

128.5

$52,790,098

1.12%

All Others

1642

$950,933,915

19.14%

Roaring Fork Sotheby’s International Realty

Fo r The L a st Thre e Years, Ou r Sales Volu m e Has Be e n:

2.4X 3.5X Ou r # 2 Co m p etitor

Ou r #3 Com p etitor

Roaring Fork Sotheby’s International Realty is owned and operated by Aspen Snowmass Sotheby’s International Realty All closings from January 1 through December 31 each year.

Information is deemed to be reliable, but is not guaranteed.

Source: Glenwood Springs Board of Realtors Multiple Listing Service

Local Market Penetration 2019 YEAR-END 2019 #

To p 5 C o m p a n i e s i n Glenwood Springs

Sides

1

A s p e n S n ow m a s s S o t h e b y ’s I n te r n a t i o n a l Re a l t y

2

YEAR-END 2017

YEAR-END 2018

$ Vo l u m e

Market Share

$ Vo l u m e

Market Share

# Sides

$ Vo l u m e

Market Share

# Sides

1 0 07

$ 1 .6 2 B

3 4. 3 2 %

1

906

$ 1 .47 B

3 0. 2 5%

1

796

$1.392M

2 7. 8 4%

Coldwell Banker Mason Morse

623.5

$673M

14.25%

2

684.5

$756M

15.57%

2

666

$701M

14.04%

3

Compass

217.5

$459M

9.72%

4

121

$237M

4.9%

14

115.5

$285M

5.70%

4

Douglas Elliman Real Estate

182

$370M

7.84%

3

147.5

$292M

6.01%

9

149

$407M

8.14%

5

Engel & Völkers

237

$216M

4.58%

5

185.5

$195M

4.02%

18

92.5

$23.7M

2.94%

Roaring Fork Sotheby’s International Realty

t

50%

Carbondale

50%

40% 30%

Glenwood Springs

40% Us

30%

20%

20%

10%

10%

Aspen Snowmass Sotheby’s International Realty

Coldwell Banker Mason Morse

Engel & Völkers

Us

Integrated Mountain Properties

Aspen Snowmass Sotheby’s International Realty

Coldwell Banker Mason Morse

Engel & Völkers

Integrated Mountain Properties

Active and pending listings, excluding rentals and leases, as of February 28, 2020.

Roaring Fork Sotheby’s International Realty is owned and operated by Aspen Snowmass Sotheby’s International Realty. Information is deemed to be reliable, but is not guaranteed.

Source: Glenwood Springs Board of Realtors Multiple Listing Service

Listing Power CARBONDALE Market Share

GLENWOOD SPRINGS

To p 5 C o m p a n i e s

# of # Listings

# of # Listings

Market Share

Aspen Snowmass Sotheby’s International Realty

1

10 1

33%

2

45

18%

Coldwell Banker Mason Morse

2

70

23%

2

45

18%

Engel & Völkers

3

40

13%

3

20

8%

Integrated Mountain Properties

4

6

2%

1

49

20%

Roaring Fork Sotheby’s International Realty

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Marketing the Essentials Our in-house marketing team and support staff produce fundamental marketing materials, ensuring that every property is marketed as a luxury property. All of our offices are located in high foot traffic areas where our property brochures are displayed and provided to potential buyers. We rotate all of our properties in a weekly full-page ad in the Glenwood Springs Post Independent on Wednesdays, guaranteeing that all properties are advertised at least once every 2 - 3 weeks.

Roaring Fork Sotheby’s International Realty

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RoaringForkSIR.com Using our dynamic search bar on the homepage, buyers can easily find all properties in the MLS and narrow their search using intuitive search criteria. Our property detail pages display a large photo slide show, followed by a property description, a quick snapshot box and a form to contact the listing broker(s). High definition video and 3D virtual tours by Spinnatic and Matterport make our property detail pages highly interactive and engaging.

Roaring Fork Sotheby’s International Realty

Digital Marketing Roaring Fork Sotheby’s International Realty sets the online standard for all other companies in the area to follow. Vigorous social media posts on Facebook and Instagram are driven by stunning content: our listings. A monthly blog and newsletter feature local lifestyle and the latest real estate topics to engage local buyers. Our quarterly market report provides consumers with meaningful statistics for every major area – we are the top resource for the local real estate market. All of this is for one goal: to drive traffic to our website, where buyers begin or continue their property search online.

Roaring Fork Sotheby’s International Realty

Buyside Buyside is a software program Roaring Fork Sotheby’s International Realty uses to match our buyers to your property, helping close transactions quickly. We have the largest broker database in the Roaring Fork Valley, with that comes the largest pool of buyers. Internally your property gets promoted intelligently to our agents with matching buyers. Buyers get the inside track on your property as soon as it hits the market. Buyside puts Roaring Fork Sotheby’s International Realty networking effects on steroids, helping to sell your property faster!

Roaring Fork Sotheby’s International Realty

Property Video Marketing Today’s buyers are searching for property online, making property video tours more and more popular. All high definition videos are syndicated to the property detail pages on SothebysRealty.com, RoaringForkSIR.com, NYTimes.com and MansionGlobal.com. They are also distributed to YouTube and the Sotheby’s International Realty Apple TV app. We run short property videos on company social media, giving our property videos exposure on high traffic local and international venues. We are a title sponsor of the local channel Aspen 82 morning show and run property commercials all day.

Roaring Fork Sotheby’s International Realty

Lead Generation Our buyer leads come from a variety of high-quality sources, from callins and walk-ins at our offices located in high traffic areas, to newspaper ads and referrals from the Sotheby’s International Realty network. We continually seek to maximize our lead opportunities and secure more buyer leads through a variety of lead generation websites. We train our brokers and support staff on how to ensure timely and resourceful follow-up using a lead management system called LeadRouter. No lead goes untouched. Every lead is nurtured professionally.

Roaring Fork Sotheby’s International Realty