ASO Media Kit 2023

Australian Society of Orthodontists Media Kit 2023

About the ASO The Australian Society of Orthodontists (ASO) is the largest dental specialist society in Australia and has been in operation for more than 80 years. As the peak body for orthodontists, we are the only organisation committed to publishing the latest orthodontic research, top stories, and articles of interest for specialist orthodontists.

OUR MEMBERS The ASO has members in every state and territory in the country including postgraduate orthodontic students, newly graduated orthodontists, academics and current practising orthodontists.

MARKETING OPPORTUNITIES INCLUDE: • Advertising in our e-newsletter sent to our members once per month from February to December and • Advertising and/or media placement(s) in our Industry Newsletter published twice yearly as an interactive flip book publication.

All ASO members subscribe to both publications.

With more than 600 members, the ASO represents around 90% of all registered specialist orthodontists in Australia.

Membership Snapshot After completing a five-year degree in

MEMBERS BY STATE

dentistry, an orthodontist undergoes a further three years of full-time study of specialist training in the field of orthodontics.

Orthodontists provide a wide range of treatment options to straighten crooked teeth, fix bad bites and align the jaws correctly to ensure long-term dental health and lasting smiles.

MEMBERS BY GENDER

MEMBERS BY CATEGORY

Advertising in the Member e-newsletter Through the ASO’s monthly national e-newsletter, members access all the latest developments in the dental sector.

It features coverage on policy issues, professional learning events as well as practice management resources and tips that cover a range of topics such as technology, finance, HR, marketing and

ADVERTISING RATES Position

GST Incl.

First banner

$785

Second banner

$685

Third banner

$580

more.

SPECIFICATIONS

Advertising opportunities are limited in

Accepted formats:

the e-newsletter with only three positions available in each edition. The e-newsletter

jpeg and png only.

Max. file size: 90kb. 300dpi Size: 600 pixels (w) X 150 pixels (h)

is distributed 11 times per year (February to December).

Average unique open rate*

(2021)

71%

Banner ad example

Classified ad example

For all advertising bookings and enquiries please contact the ASO Communications Manager: E: communications@aso.org.au T: 02 9965 7250 W: aso.org.au

Advertising/Placements in the ASO Industry Newsletter This first of a kind digital publication focuses on the latest industry trends and developments and complements the ASO’s monthly national newsletter. Published as a flip publication and distributed by email it reaches ASO members in every state and territory including postgraduate students, newly graduated orthodontists, academics and current practising orthodontists.

Industry newsletter example

ADVERTISING RATES GST incl.

#

1st

2nd

Feature article

1

*$2,200

N/A

1 page advertorial

N/A

*$2,000

2/3 page advertorial

N/A

$1,440

1/3 page ad

3+

$900

back cover ad

1

$800

$780

3rd

$660

Custom placement Contact us to get a quote

SPECIFICATIONS • Jpeg and png for static advertisings and/or MP4 or video links ( free with feature and 1 page articles or $150 extra for other placements).

• 1/3 page advertising 215w x 120h trimmed OR 225mm w x 130mm h • Colour RGB and resolution 150dpi. Please include 3-5ml bleed.

•* 1 feature article and 1 page placements max word count 350 words + 1 image.

For all advertising bookings and enquiries please contact the ASO Communications Manager: E: communications@aso.org.au T: 02 9965 7250 W: aso.org.au

Other Advertising and sponsorship opportunities CLASSIFIED ADVERTISINGS:

CLASSIFIED RATES

ASO Job vacancies/classified advertisings

GST incl.

are listed on a dedicated section of the ASO website. Businesses, recruitment agencies

Website listing (per month)

$75

relevant listings including job vacancies

Website listing (6 months)

$300

and practices for sales for orthodontists and

E-newsletter

graduates.

classified banner

and universities are welcome to submit

$370

BOOKING INSTRUCTIONS Email the booking form to:communications@aso.org.au. A confirmation email and invoice will be issue to confirm your booking. Payment is required to secure the booking and it should be received no later than 2 weeks prior to publication. Please note that the material deadline is the 1st of every month.

All advertisements are subject to review and approval by the ASO. Advertisers are allowed to book 1 position a maximum of four times a year (member newsleter) to allow different companies to be in banner position 1, 2 and 3 in a year.

For all other sponsoship, events and advertising enquiries please contact: The ASO Communications Manager by email communications@aso.org.au.

ASO Advertising Booking Form 2023 Advertiser contact details Name Date Company name Email

Contact No

Company address Industry Newsletter placements (March 2023)

E-Newsletter advertising Month (scroll to select a month)

1st -$785

Select month Select month July December November October September August July June May April March February Select month July June May April March February December November October September August Select month December November October September August July June May April March February June May April March February December November October September August July Classified advertisings

2nd - $685

3rd - $580

Incl. GST

Placement type

1st

2nd

3rd

Incl. GST

see page 4 for rates

Select one Select one 1 page other Feature 1/3 Back adcover advertorial placement Select one 1Subtotal other Feature 1/3 Back page adcover advertorial placement 1 page other Feature 1/3 Back adcover advertorial placement ($75p/m or $300 for 6 months OR $370 e-newsletter banner)

Location ( website or newsletter) and duration ( 1 month minimun for website ads)

Instructions

Incl. GST

Subtotal Total (Incl.GST) Signature Please email the booking form to:communications@aso.org.au