Trident Brand Development

Range Classification

Streamline product range for better recall and brand presence.

The Crest* are subject to change as we received feedback to further improve the same.

Way Forward : Create a complete Campaign around these 7 brands including Website page for each of these brands.

#asmita : Bed images needs to be replaced. This Complete page is not giving wellness vibes.

Media Collaboration For new Launch

Heimtextil Presence

Way Forward : Launch Curtain Raiser for all events in top 10 Textile magazines apart from just HTT.

Partnership with Technology experts

Positioning Trident bedding as Sleep Therapy

• Nanobionic is a material sciencecompany withthe mission toimprove people'slives and well-being.

• Nasa iTech award for most innovative technology 2020

• FDA determined wellness product

• Giannis Sina Ugo Antetokounmpo " Greek Freek" , NBA player will soon be the face of Nanobionic

Global Partnership :

Category Expansion Kids Bedding

Unapologetically Kidputs children atthe forefront. Add asplash of colorto theirbed with ourBEAUTIFULLY CRAFTED DESIGNS BY YOUNG MINDS with charminghand-drawn prints and softchoice for theirsleep space that they’ll love. Plus, it’s GOTS Certified, the gold standard of organictextiles, so they can have a healthiernight’s sleep. OURRANGE contains no restricted chemicals and meets strictsocial responsibility standards.

Way towards Global Brands Patents and Trademarks

4 Patents

24 Trademarks

4 Patents

19 Trademarks

3 Patents

3 Trademarks

• Design Registration for new Pattern

• Travel Sheet Patent

• Filled three new Trademarks which would be used to standardise brand promotion for

• Launched 6 New products with strategic collaboration with technology partners