Heimtex 2023 Bed Linen
L M O J Grace bed display Signature Select bed display Macron bed display Earth Lover bed display G Kids Technology sheeting wall F L M J O G F
BED 1 ( Undyed Unbleached in Solid and print , Washed Story in Solids and Prints in 144 TC, 180TC and 250 TC)
BED-2 ( Luxury story with emphasis on hem techniques, embroidery and stitching details, in Egyptian , Bamboo and Lyocell )
melange, Cotton Poly blend, Cotton DDV and Jersey in solids and prints with prewashing for extra softness and casual comfort )
Developing a concept of fabric branding using our mélange yarn/ fabric
BED-3 ( Sustainability products highlighting, recycled cotton, Recycled polyester, Biodegradable polyester and Refibra/ Naia ( Lyocell made from recycled content )
Concept
Wall weaved with in house waste fabric/ yarns
Installation using in house waste fabric/ yarns
Display fixtures designed out of fabric compost
Upcycling In-house fabric/yarns to create a sustainable space concept
Product Display fixture reference
SCAD THEMES
SCAD WALL
Pillow
Sheet Sets
Tob Display
Graphic/ Product
Branding
Display Articles
Duvet-1
Duvet-2
Duvet-3
Duvet-4
Duvet-5
Duvet-6
Euro Sham
Euro Sham
Euro Sham
Cushion
Cushion
Cushion
Duvet-7 Duvet-8 Duvet-9
Tent Display Articles
Euro Sham
Cushion Cushion
PERFORMANCE & WELLNESS WALL
Crest Product Range
1. Stella
2. 100% Air Rich
3. Travel Sheet
4. Trinity 2.0 Triblend 37.5
5. Smart Sheet 7 in 1
Jiva Product Range
1. Nanobionic
2. Celliant
3. Hypoallergenic Pet Friendly
4. Naturally Fresh Ionic
5. Naturally Fresh Sanitized
According to the Sleep Foundation, the feel and performance of beddingcan impact users’ quality of rest.
Focus on doing more good, rather than less harm In 2025, consumers will be expecting brands to not only reduce their impact on the planet, but also regenerate it.
Sustainable Sleep
There is an emerging focus on the link between sleep and sustainability– a recent article by onlinemagazine Atmos posited that if the entire US population slept one hour more each night, it could save up to 2.4bnpounds of CO2 emissions every day.
64% of people want to do more for – and be more mindful of – the environment
44%
of consumers are aiming to use less water to have a positive impact on the planet
58%
of consumers are more aware of their ecological footprint since the pandemic
REGENERATIVE CIRCULARITY
60% of shoppers want more transparency about the production journey, so they can make ethical purchasing decisions
Accordingtothe CircularityGapReport2021byimpactorganisationCircleEconomy,ourworldisonly8.6% circular, leaving an enormous gap for businesses to stepin and lead theglobal economy towards circularity.
Awareness of hygiene in the bedroom has led to consumers’ interest in healthy bed linen to increase with Global demand for bed linen products is set to grow 6.2% from 2022 to 2028
As consumers aim to transform their homes into sanctuaries to create an all-rounded wellness environment, hygienic and bacteria-killing textile products and cleaning for wellbeing come to the fore.
Wellness & Self-care
42%
79% believe wellness is important, and consider it a top priority
McKinsey Future of Wellness Survey
The global antimicrobial textiles market is set to be worth $13.63bn by 2028
60%
are interested in new information or strategies to help them get better sleep
Pinterest Trends confirm “cozy bedroom ideas” grew
(Fortune Business Insights).
Wellness enthusiasts are high-income consumers who actively follow brands on social media, track new-product launches, and are excited about innovations.
McKinsey Future of Wellness Survey
Philips Global Sleep Survey (13 countries)
52% in the Nordics, 66% in Australasia and 46% in the US (Feb 2022–Sept 2022)
WGSN’s Colour Intelligence report
calls out restful pastels and grounding earth tones as emerging colours that can enhance users’ wellness experience.
Future Consumer 2024
The Regulators The Connectors The Memory Makers The New Sensorialists
• Looks to certainty for comfort.
• The Regulators want to enjoy.
• Look to frictionless commerce to maintain control and a healthy work-life balance.
• Exploring fractional lifestyles
• They are price-conscious and not obsessive and value sustainability over newness
• Cost-per-wear, sustainability and authentication details on labels and hangtags are value drivers
• Ageing-well products - is not about vanity but extending their lifespans to enjoy their time living.
• Focus on their physical and mental health, they prioritise a curated product offering and shopping experience.
• Hybrid consumer wants the best of both worlds – digital wallets for real-life purchases, VR moments that they can feel in real life
• They are driving virality in-store and online.
03 04 02 01
From Earth
Nature Engineered
Make and Remake
• Natural variation is celebrated and nonstandardisation is embraced incolouration, surface textureand finish
• Irregularity is encouraged through uncontrolled embellishmentand surface decoration with theuse of shibori, block printing, and hand-crafted pattern
• Materials areleftin theirmostnatural states;textiles areunbleached and undyed, surfaces areunrefined, raw,and textural
• Key aesthetic colourqualities includecolourbleeding, organic gradients, natural ageing and wear
• Natural dyes arecelebrated, fromtraditional botanical andindigo dyes to alternative contemporary colours madefromagricultural and food waste
• Alternative natural materials such as myceliumand bacterialcellulosearecultivated to create super-smart, functional, and sustainable alternatives to conventional industrial and fashion materials, fromconcreteto leather
• Materials aresourced through regenerativecultivation, using fibres whosecultivation positively impacts the Earth,including bast, hemp,linen,nettles
• Wasteand surplus organic matter is combined to form adaptable, enduring, and low-impactarchitectural materials
• Good for people and planet, these materials andtextiles, though engineered and refined, aredevoidof chemicals and synthetics, andboastnatural characteristics that promote human wellbeing: wicking,insulation, breathability,antibacterial properties,and more
• Enhanced tactility is achieved through crafted embellishment:embroidery,appliqué,textured weaving, knotting and fringing
• Extend the lives of existing materials
• Overprintandoverdyeprocesses transformoldinto new; layered colour patterns and graphics leadto bold and maximalist, yetconscious, designs
• Wrapped, taped, dipped, darned –visual mending is embraced and elevated, treated as embellishment and decoration
• Ad-hoc assemblages of pre-loved, remnantor archive textiles combinein mixandmatch compilations
• Colour is reclaimed andrecycled –syntheticbrights aredesaturated, muted and dirtied with complex undertones thatevidencepastlives
• Advancements in fibre regeneration allow for zero-waste, truly circular production ofboth synthetic and cellulose yarns
• Timeless and essentialist palettes encourage longevity and extended life
• Waste fibres are respun and material fragments amalgamatedto create new composite materials and textiles
Continuous
Heimtex Trends
Design Trends
Design Trends
Design Trends
Design Trends
Washed Aesthetics Bed 4 Yarn Dyed Range
Bed 3 Sustainability Performance Bed 1
High twist undyed unbleached
144 TC percale
Prewashed 180 TC Percale ( Solid + print )
Prewashed 250 TC Percale ( Solid + Print )
Organic cotton linen Percale
100% linen Percale
Bed 2
Luxury
Linen Viscose Percale
Linen Bamboo percale
100% Bamboo 225TC Satin
Cotton, Recy cotton & recycled poly 144 TC percale
100% Cotton melange
152TC percale
Smart sheet 7 in 1 400TC sateen
Egyptian 400 TC Sateen
100 % Lyocell 235 Tc Sateen
Micro Modal:Naia (60:40) 230TC satin
Cotton, Recy cotton blend (75:25)
144 TC percale
Cotton Poly Chambray
120TC percale
Air rich fade resist 300TC satin
Quilting,
Gauze 4 layer 220TC Percale
Organic + Brushed percale , 220 TC
Organic + Wrinkle resist, 300 TC satin
Cotton:Naia:Poly (52:22;26)
500TC satin
Microwaffle 250TC Honeycomb
Stain release/BPO/ fade resist 300 TC sateen
Triblend with 37.5 300TC Satin
Hem designs, embroidery
Naia:Ciclo Poly (50:50) 230TC satin
Jersey Knit
Cotton Dope dyed Viscose 152TC Solid, Stripes and Print Metallic Print
Nanobionic , 300 TC
Plant based Natural Anti-odur
200TC Sateen, percale
Pet friendly, 200 TC sateen
Grace : From Earth
• Naturalvariation is celebrated and non-standardisation is embraced in colouration, surface texture and finish
• Irregularityis encouraged through uncontrolled embellishment and surface decoration withthe use of shibori, block printing, and hand-crafted pattern
• Materials are left in their most natural states; textiles are unbleached and undyed, surfacesare unrefined, raw, and textural
• Key aesthetic colour qualities include colour bleeding, organic gradients, natural ageing and wear
• Natural dyes are celebrated, from traditional botanical and indigo dyes to alternative contemporary colours made from agricultural and food waste
An earthen palette reflects organic matter and natural dyes. Warm, soft and muted, these botanical hues of plant origin range from complex takes of olive and lime to warm beige and pink, and bold indigo. This palette celebrates the beautiful natural variation and nuance of organic colour.
Colour Palette
DUVET FRONT #1:
Fabric: 144 TC undyed unbleached
Weave : Percale
Sewing style: solid fabric piping
Closure : Clear buttons
Design:
DUVET BACK #1:
Fabric: 144 TC undyed unbleached
Weave : Percale
Sewing style: solid fabric piping
Closure : Clear buttons
Design:
SHEET SET #1 & STD SHAM#1:
Fabric: 144 TC undyed unbleached
Weave : Percale
Sewing style:
Closure
Design:
DUVET FRONT #2 & EURO#1:
Fabric: 144 TC undyed unbleached
Weave : Percale
Sewing style: Solid blue
1.5" fllange
Closure : clear butttons
Design:
DUVET BACK #2:
Fabric: 144 TC undyed unbleached
Weave : Percale
Sewing style: Solid blue 1.5" contrast fange with loden green fabric
Closure : Clear buttons
Design:
SHEET SET #2:
Fabric: 144 TC undyed unbleached
Weave : Percale
Sewing style:
Closure
Design:
DUVET & STD SHAM #3:
Fabric: 250 TC Washed
Weave : Percale
Sewing style: contrast mini cord piping with stripe design in bias
Color: 18-0629 TCX
DUVET & STD SHAM #4:
Fabric: 250 TC Washed
Weave : Percale
Sewing style: 1.5" self flange with contrast piping with undyed unbleached fabric
Color: 16-1522 TCX
SHEET SET #3 & CUSHIONS:
Fabric: 250 TC Washed
Weave : Percale
Sewing style: 2" pintucks hem
Color: 13-1405 TCX
Duvet Cover #4 & EURO
Fabric: voile fabric
Weave : Percale
Sewing style: Contrast Flange with undyed unbleached voile
Closure : centre back
Color: Dark blue
9 from kids )
SHEET SET #4 & CUSHION
Fabric: 144 TC Undyed unbleached
Weave : Percale
Sewing style: double Z hem
Closure : 4" hem
Color: undyed unbleached
• Advancements in fibre regeneration allow for zero-waste, truly circular production ofboth synthetic and cellulose yarns
• Timeless and essentialist palettes encourage longevity and extended life
• Waste fibres are respun and material fragments amalgamatedto create new composite materials and textiles
Colour Palette
A minimal, pared-back colour palette celebrates modern, essentialhues. From bright white through a series of warm greys and sage into sophisticated, classic blues and complex near-blacks, this palette elevates the classics with nuanced undertones and added complexities.
Signature Select : Continuous
BED LUXURY
QUILT#1:
Fabric: 100% bamboo
Weave : 250 Satin
Sewing style: 0.5" self fabric flange (with poly wadding)
Closure : NA
Color: 11-0608 TCX (Coconut Milk )
THROW & EURO#1:
Fabric: 4 layer gauze
Weave : 220 TC gauze
Sewing style: 0.5" self fabric flange
Closure : NA
Color: 11-0608 TCX (Coconut Milk)
DUVET#2, std sham:
Fabric: MICROMODAL NAIA
Weave : 230 TC Satin
Sewing style: 5" Pintuck border on top
Closure : clear buttons
Color: 11-0608 TCX (Coconut Milk )
SHEET SET#2:
Duvet #1a Print:
Fabric: 100% Cotton
Weave : 300TC Satin
Sewing style:
Hem : 4" with Fagotting
Design :
SHEET SET#1:
Fabric: 100% EGYPTIAN
Weave : 400 TC Satin
Sewing style: embroidery with 18-4214 TCX stormy weather
(outsourced)
Closure : 4" hem
Color: 11-0602 TCX (Snow white)
Fabric: 100% LYOCELL
Weave : 235 TC Percale
Sewing style: multipleat 0.5"
Color: 11-0602 TCX (Snow white )
DUVET#3, EURO:
Fabric: SUPIMA LYOCELL
Sewing style: 3 pleated set
Color: 18-4214 TCX
SHEET SET#3:
Fabric: 100% BAMBOO
Weave : 250 TC Satin
Sewing style: 3 row marrowing self color
Closure : NA
Color: 11-0602 TCX (Snow white )
BED LUXURY
Hem Designs / Colorways
Design 1 : Pillows in All 5 colors ( Fabric colors)
Design 2 : Pillows in All 5 colors ( Embroidery colors )
Design 4 : Pillows in All 5 colors ( Fabric colors)
Design 3 : Pillows in All 5 colors ( Embroidery colors )
Design 5 : Pillows in All 5 colors ( Fabric contrast colors)
Design 6 : Pillows in All 5 colors (Embroidery colors)
Earthlover : Nature Engineered
•Alternative naturalmaterials such as mycelium and bacterial cellulose are cultivated to create super-smart, functional, and sustainable alternatives to conventional industrial and fashion materials, from concrete to leather
•Materials are sourced through regenerative cultivation, using fibres whose cultivation positively impacts the Earth, including bast, hemp, linen, nettles
•Waste and surplus organic matter is combined to form adaptable, enduring, and low-impact architectural materials
•Good for people and planet, these materials and textiles, though engineered and refined, are devoid of chemicals and synthetics, and boast natural characteristics that promote human wellbeing: wicking, insulation, breathability, antibacterial properties, and more
Colour Palette
A fresh and enlightened take on an architecturalpalette sees a complex spectrum of modern neutrals replace the cold, hard grey of an urban landscape. Reflecting a new and flourishing relationship with nature that is symbiotic and collaborative, these engineered natural hues have a clean, refined quality. From warm beiges and tan to green-brown and brown-green, this palette celebrates the coming together of nature and human engineering.
Quilt #1:
Fabric: Cotton Velvet Face
SEWING STYLE : .25" Cotton Binding
Color: 18-5913
Coverlet #1:
Fabric: JACOBEAN green
Sewing style : 0.25" Cotton Binding with solid color, Solid reverse (tofu)
Color: 18-5913
DUVET #1
Fabric: 300 TC
Weave : Percale
Sewing style:
Closure : button closure
Design : SCALLOP GEO
SHEET SET #1
Fabric: BIOTOUCH
Weave : 300 TC Satin
Sewing style: green ladder lace
Hem : 4"
Color: 19-4229 TCX
SHEET SET #2: & EURO SHAM #!
Fabric: BAMBOO LINEN
Sewing style: 1.5" self flange for Euro, double faggoting on sheet sets
Closure: 4" hem
Color: 18-5913 TCX
SHEET SET #3
Fabric: NAIA CICLO
Weave : 230 TC satin
Sewing style: contrast green pearl embroidery
Color : 12-4300 TCX
DUVET #2
Fabric: 100 TC Percale
Weave : Cotton Linen
Sewing style: knife edge
Closure : button closure
Color : 18-5913 TCX
• Enhanced tactility is achieved through crafted embellishment: embroidery, appliqué, textured weaving, knotting and fringing
• Extend the lives of existing materials
• Overprint and overdye processes transform old into new; layered colour patterns and graphics lead to bold and maximalist, yet conscious, designs
• Wrapped, taped, dipped, darned – visual mending is embraced and elevated, treated as embellishment and decoration
• Ad-hoc assemblages of pre-loved, remnant or archive textiles combine in mix and match compilations
• Colour is reclaimed and recycled – synthetic brights are desaturated, muted and dirtied with complex undertones that evidence past lives
Colour Palette
A palette of nuanced brights represents colour that has been recycled and reclaimed. These saturated hues feature added complexity that suggests the effects of age, wear and transformation through time and processing. Challenging assumptions that conscious colour must be muted and dirtied, this palette boasts vibrancy and dynamic contrast.
Macaron : Make and Remake
DUVET & STD SHAM #1: (Front & back) , Design : MADONNA
Fabric: 180 TC Melange
Weave : Percale
Sewing style: co-ordinating melange pin
stripe 1" contrast flange
Closure : wooden butttons
DUVET #2:
Fabric: 180 TC Melange
Weave : Percale
Sewing style: wooden buttons, wooden buttons on side flap 9" from seam
Closure : wooden buttons
Color: Stripe
EMBROIDERED DUVET #3: PATCH with tan solid melange
Fabric: 144 TC Melange
Weave : Percale
Sewing style: Embroidery on patchwork (embroidery outsourced)
Closure : wooden buttons
Color: tan ivory stripe + tan solid
REVERSIBLE QUILT, #1:
Fabric: 200 TC Melange
Weave : Percale stripe
Sewing style: 0.25" binding with any of the self fabric bias cut
Color: (1) maroon+ivory and (2) green+ivory
SHEET #1: Woven stripe
Fabric: 200 TC Melange
Weave : Percale stripe
Sewing style : 4" hem with double fagotting
Design :
SHEET #2: Printed
Fabric: 200 TC Melange
Weave : percale
Sewing style: 4" hem with any matching color double marrowing
Design :
SHEET #3: Solid
Fabric: 200 TC Melange
Weave : percale
Sewing style: self fabric 1.5" wide tie closues on pillowcases, double Z hem on flat sheet Closure
Color:
EURO, ELONAGTED PILLOW #1: Printed
Fabric: 200 TC Melange
Weave : percale
Sewing style: Closure
Color:
WAFFLE THROW #1:
Fabric: Melange
Weave : Honeycomb
Sewing style: frayed edges
Color:
THROW #1: woven
Fabric: Melange
Weave : Percale
Sewing style: frayed edges
Design : MCCARTY
THROW #2: woven
Fabric: Melange
Weave : Percale
Sewing style: frayed edges
Design : CASTRO
QUILT #4: Solid
Fabric: 144 TC Melange
Weave : percale
Sewing style:
Color:
BED SET -01
DUVET & STD SHAM #1: (Front & back) ,
Fabric: 130 gsm Melange jersey MUJI
Weave : Percale
Sewing style: knife edge
SHEET SET #2: Fabric: Weave : Percale
Closure : clear buttons and corner snap buttons like MUJI sewing style
Olor : light grey
Sewing style: Hem : 4" Color :
REVERSIBLE COMFORTER #1:
Fabric: 200 TC Melange
Weave : Percale
Sewing style: Closure
Color:
DUVET & STD SHAM #1: (Front & solid back) ,
Fabric: 150 TC Cotton poly stripe domestic
Weave : Percale
Sewing style: knife edge
Closure : clear buttons and corner snap buttons like MUJI sewing style
Olor : light grey
DUVET & STD SHAM #1: (Front & back) ,
Fabric: 150 TC Cotton poly solid domestic
Weave : Percale
Sewing style: knife edge
Closure : clear buttons and corner snap buttons like MUJI sewing style
Olor : light grey
REVERSIBLE COMFORTER #2:
Fabric: 200 TC Melange
Weave : Percale
Sewing style: Closure
Color:
SHEET SET #3:
Fabric:
Weave : Percale
Sewing style: Hem : 4"
Color :
SHEET SET #2:
Fabric: Weave : Percale
Sewing style: Hem : 4" Color :
ELONGATED PILLOWS #1:
Fabric:
Weave : Percale
Sewing style: Hem : 4"
Color :
DUVET & STD SHAM #1: (Front) ,
Fabric: 130 gsm Melange jersey MUJI
Weave : Percale
Sewing style: knife edge
Closure : co-ordinating melange pin stripe
1" contrast flange
Closure : Wooden button
DUVET BACK #1: ( solid back) ,
Fabric: 144 TC Cotton DDV
Weave : Percale
Sewing style: knife edgeClosure : coordinating melange pin stripe 1" contrast flange
Olor : light grey
Sheet Set #1 ,
Fabric: 200 Melange stripe
Weave : Percale
Sewing style: knife edge
REVERSIBLE COMFORTER #1:
Fabric: 200 TC Melange
Weave : Percale
Sewing style: Closure
Color:
REVERSIBLE COMFORTER #2:
Fabric: 200 TC Melange
Weave : Percale
Sewing style:
Closure
Color:
SHEET SET #3:
Fabric:
Weave : Percale
Sewing style
Hem : 4"
Color :
SHEET SET #2:
Fabric:
Weave : Percale
Sewing style: Hem : 4"
Color :
ELONGATED PILLOWS #1:
Fabric:
Weave : Percale
Sewing style: Hem : 4"
Color :
