RANCON News Letter

THE CONTIBUTORS Leaders: Those who show the way towards success

RANCON THE NEW ERA THE TRENDSETTERS IN BUSINESS BY CHALLENGING CONVENTION

IDEA BOMB Innovation and excellence at RANCON CHQ

THE FUTURE What’s coming NEXT?

THE LEGACY Journey of RANCON

SETTING TRENDS THROUGH CHALLENGING CONVENTION (PAGE-7)

RANCON BUSINESS REVIEW April-May 2018

SpotLight

Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Lorem ipsum dolor sit

Lorem ipsum dolor sit

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

-01-

Lorem ipsum dolor sit Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat

Rancon Business Review | Content

17

IDEA BOMB

page

Innovation and excellence at RANCON CHQ

Leaders

Business

Business

THE CONTIBUTORS

RANCON The New Era

Business & Strategy

Leaders: Those who show the way towards success

03

The trendsetters in business by challenging convention

World class Industrial Park is all set to take off!

15

08 Idea

Future

Leadership

Idea Bomb

The Future

THE LEGACY

Open office and Hot-desking concept has become the growing trend worldwide, especially for millennial dominated companies who believes in teamwork and open communications.

RANCON brings diversified businesses from home and abroad to complement the lifestyle of consumers.

The legacy of RANCON took the first ride in 1979 with RANGS Limited, and since then there is no turning back. It has been an exciting journey of passion, hard work and dedication of a team bearing winning jeans who believed in themselves.

23

17 https://www.facebook.com/ranconholdingsltd/

-02 -

45

-03-

-04-

Rancon Business Review | Content

THE CONTIBUTORS Leaders: Those who show the way towards success

In RANCON,

Leadership is not merely about holding a lucrative title or designation, it’s about inspiring team to the right direction, being focused to excel the target in business, driving innovation in operations of business and so on.

RANCON leaders strives for the passion to excel when the risks are high and the consequences really matter.

Constantly motivating the team to think out of the box to do their best to achieve success and then standing back proudly to let them shine is what RANCON leaders believe in.

Automotive Division 1

Automotive Division 2

Motorbikes Division

Mohammad Moinul Islam, Divisional Director of Automotive Division 1 is leading the businesses of world class premium brands, applying the winning formula and bringing revolutionary changes. RANCON Motors representing Mercedes Benz and RANGS Limited representing Mitsubishi Motors are glorifying under the leadership of Mr. Moin. He is currently working on few automotive ventures to be launched soon.

Shareq Fahim Hoque, Divisional Director of Automotive Division 2 is the one who got the capacity to translate vision into reality.

With his charismatic leadership, RANCON Autos Limited with Mahindra and RANCON Automobiles Limited with JMC, Land Wind capturing the market share from mass consumer in commercial and passenger automotive segment efficiently.

Shawn Hakim, Divisional Director of Motorbikes Division has done a tremendous job in building the market of Suzuki Motorbikes in Bangladesh in few years with RANCON Motorbikes Limited. Today, Suzuki has become one of the fastest growing two wheeler motorbike brands in Bangladesh.

-01-

Real Estate Division

EleCtronis Division

Lubricants and Technology Divison

Mashid Rahman, Divisional Director of Real Estate Division of RANCON and is leading the diversified property businesses that touches every aspect of consumer’s life. His leadership encourages the team of RANGS Properties Limited, RANCON Development Limited, RANCON Magnum Limited, RANKS FC Properties Limited, Inspace Architect Limited believes is working together in creating the lifestyle brands in Bangladesh.

Rubaiyat Jamil, CEO of Rangs Industries Limited has been leading the world class electronics brands Toshiba, Toshin and Samsung with glory and contributing in expansion of the market growth eventually.

Kazi Samiur Rahman, Managing Director and CEO of RANCON Electronics Limited is ready to bring world class local electronics brand for mass customers in Bangladesh.

-01-

Imran Zaman Khan Divisional Director of Lubricants and Technology is leading to the pinnacle of success with two diversified business entities, Shell lubricants

by RANKS Petroleum Limited and RANKS Telecom Limited gracefully. Under his leadership Shell Lubricants has become number 3 lubricants brand in Bangladesh within few years and now heading toward grabbing the number 1 position.

RANCON THE NEW ERA

The trendsetters in business by challenging convention

-01-

RANCON is pacing up its journey of 38 years through transformation and emerging the new source of inspiration that will mark a generation through its milestones. On November 19 2017 RANCON has started its journey afresh with a new look and a focused vision of becoming the trendsetter in business by Challenging Convention.

In RANCON, challenging convention perceives pursuing newer and better ways of moving forward bearing the contribution of the heritage that brings glory and pride.

The structured, process driven culture along with excellence in the quality of products and services delivered by the right kind of people are what make RANCON the trendsetter.

People of this multicultural organization are more focused on working smart to achieve more by utilizing benefits of technology rather than only working hard.

Bringing innovation in each aspect of business will help make a good work life balance for all. There will be lots of challenges in upcoming days but believing in thyself to strive for achieving higher success is what RANCON believes in.

-01-

RANCON also believes in adapting to change because change brings the opportunity to evolve and growth through transformation. RANCON team knows no success will happen unless they believe in change, this is the time they will experience the change from their own stance to improve and grow. Also, success doesn’t mean the end of the journey. Rather, it’s a new start towards reaching another, a greater success.

RANCON is going through processes which will bring transformation to the roles and responsibilities. People of RANCON team will be liable to understand and grow themselves with these changes. Let’s transform RANCON to be the ultimate trendsetters in business by challenging convention!

R

ANCON aspires to become the trendsetter in everything it does. With this vision, RANCON dreamt of creating one of the most modern Industrial park in Bangladesh with world class technology and facilities. To turn the dream into reality, RANCON started to roll the ball of the factory with RANCON Motorbikes Limited for assembling Suzuki Motorbikes in Bangladesh.

Time goes by but RANCON tried to keep the planning right. Within 4 years, RANCON built 3 more manufacturing plants in that area for Mitsubishi Outlander with Rangs Limited, electronics products with RANCON Electronics Limited and JMC trucks with RANCON Automobiles Limited ( to be started in future).

It has been really a new avenue for RANCON. The business organizations of RANCON are tend to be known as service oriented organization and from now on they will also be known as manufacturing organization. With this initiative RANCON will get the opportunity to reach the mass consumers of the country.

It means RANCON will be contributing a lot more to the economy in terms of employment in Bangladesh. Currently around 450 employees are associated with the Industrial park. Another remarkable initiative of RANCON Industrial park is producing electricity for the factory from own grid through solar power.

This Industrial park is located at Bhabanipur, Kashimpur, Gazipur Zilla which is around 40 Km away from RANGS Bhaban.

World class Industrial Park is all set to take off !

-01-

-01-

Idea Bomb

Innovation and excellence at RANCON CHQ

O

pen office and

Hot-desking concept has become the growing trend worldwide, especially for millennial dominated companies who believes in teamwork and open communications. RANCON, being the believer of challenging the convention has recently designed and inaugurated RANCON CHQ exclusively adapting the open office concept located at Rangs Bhaban, Bijoy Sharani.

This kind of initiative has been taken for the very first time in Bangladesh by any local corporate house.

The reason The purpose behind embracing open office concept is to increase communications and collaboration among employees which will be leading conversation between employees. The tendency to break down the silo mentality will help to raise productivity and innovation in workplace.

Also the hot- desking concept helps cutting down the maintenance cost of the

The design The architecture of RANCON CHQ has been beautifully designed keeping in mind the lifestyle of business RANCON holds and work pattern of employees. The sleek design of each and every corner of the office depicts the luxury lifestyle of RANCON. From locker, stationeries section to pan tree, every element of the office has been designed encouraging the self-service concept for employees.

RANCON CHQ got a well chalked out interior design having noise absorption and environment friendly -01-

The features RANCON CHQ is occupying sitting desk for all employees, standing desk to avoid boredom at work, work booth for video conferencing or phone conversation, concentration rooms to work at a stretch, meeting rooms for four, conference room for crucial meetings, balcony seats to chill out escaping from work. Each employee has designated locker at a single place to avoid keeping stuffs on desk. All stationeries items are arranged thoroughly so that anyone can avail the needed items without disturbing anyone.

RANCON believes in having fun in life; so a recreation zone enhanced the attraction of employees towards office.

Exclusive pool table and Play station in the recreation zone is a relief during stress at work.

THE TEAM In an attempt to provide employees with the best possible open office environment Inspace Architect, a RANCON company along with admin team of RANCON Holding limited put a great effort for last one year.

RANCON has been adapting the trendsetting concept of open office and hot desking concept to it’s business units as well. RANKSTEL, RANCON Motorbikes, RANCON Electronics and Rangs Industries Limited are also becoming the adaptor of this trendy concept to their workplaces too for the determent of the companies and employees.

-01-

THE FUTURE What’s coming NEXT?

R

ANCON brings diversified businesses from home and abroad to complement the lifestyle of consumers. RANCON believes in going beyond the limits and stretching a bit to achieve more. “Doing things with passion and being able to see things before others can observe can change the entire game in business”- is what people of RANCON believe. With the new mission of Challenging Convention, business entities from the house of RANCON is planning for the FUTURE! Team RANCON is ready to go an extra mile to add new dimension to the business.

New Year brings new challenges and motivations for RANCON. Besides representing big brand names in automotive and electronics industry, from now on RANCON will be moving into industrialization and manufacturing products targeting mass market of the country. Automotive Division 2 is adding a new stepping stone focusing on manufacturing along with assembling JMC vehicles and heading to become one of the leading and preferred brand in Bangladesh in brand new segment of passenger and commercial vehicle.

RANCON Motorbikes Limited from Motorbike Division has become the sole distributor of SUZUKI Motorbikes in Bangladesh, the only company in the world who is licensed for manufacturing SUZUKI motorbikes alone (Rest are from Joint venture companies). With the focus of evolving into motorbike manufacturing and venture into new untapped territory, the Motorbike Division is focused on the way of Challenging convention.

-01-

Rreal Estate Division with the vision to transform space in the most meaningful ways to celebrate life and livelihood, moving into innovation in business with ready mix concrete business, township projects, energy infrastructure, engineering business along with the conventional property business with RANGS Properties Ltd, Inspace Architects Ltd, RANCON Development Ltd, RANCON Magnum, Ranks FC Properties Ltd and Hamid RANGS Ltd.

The World’s No. 1 lubricant brand Shell Lubricants has become No. 3 lubricants brands with RANKS Petroleum Ltd. in Bangladesh competing with numbers of local and international brands within a short span of time. Moving forward RANKS Petroleum Ltd. Will be focusing on advanced B2C business, visibility of Shell in modern retail outlets and increasing Flagship retail outlets. With the fastest 1 GBPS last mile internet connection RANSTEL is not only limiting the service in Dhaka, but also expanding the internet facilities in Sylhet, Comilla and Narayanganj besides Bogra and Jassore.

RANGS Industries Limited brought the first electronic brand in Bangladesh with Toshin back in 1984 (?)

With the motive to shift the gear to the next level and to achieve the dreams of transformation. (Planning to bring the world of Toshin from the house of RANCON) RANCON Electronics Limited is going to launch local electronics brand of quality, service and innovation for the first time from the house of RANCON.

RANCON Launches FUSO Trucks and Buses

R

ancon Trucks and Buses Limited (RTBL) has recently launched FUSO Truck and Bus as the sole authorized general distributor in Bangladesh

by Asia's leading commercial vehicle manufacturer- Mitsubishi FUSO Truck and Bus Corporation (MFTBC). From now on, Rancon Trucks and Buses (RTBL) will be responsible for the import and wholesale businesses exclusively for the Fuso Truck and Bus in the country.

Fuso—a brand of Daimler, the largest manufacturer of trucks over six tones—also offers trucks ranging from four tone to 65 tone and the entire range will be strategically introduced in the market. Initially, models FA, FI, FJ, FJ (RMC), FZ along with Rosa bus and Canter will be available for customers.

Mr. Romo Rouf Chowdhury, Group Managing Director of RANCON said, “We are excited to partner with Fuso.

Together we will shape the future of transportation in Bangladesh. We will be looking forward to establish series of initiatives that will include the expansion of the network, range of products, and focus on pro-active customer service; which we believe will give Fuso a significant growth trajectory in the region. Our core focus will be to connect, collaborate, and inspire our patrons,”

Story-1

“Our new setup for this market includes a comprehensive product portfolio and pro-active customer services. In RANCON, we have found the ideal business partner to serve our Fuso customers in Bangladesh through the dedicated setup of RANCON Trucks and Buses Ltd. We at Fuso are excited to contribute to Bangladesh's growth story with our high-performance trucks that feature best-in-class fuel economy, reliability and safety,” said Amit Bisht, head of regional centre Southern Asia for Daimler Commercial Vehicles Pte Ltd. Shoeb Ahmed, CEO of Rancon Trucks and Buses; Mohammad Moinul Islam, Divisional director, and Vaibhab Gupta, head of network/training and marketing for regional center Southern Asia of Daimler Commercial Vehicles Pte, also attended the event.

-01-

ASTRA- A product of RANCON Electronics Limited is launched RANCON Electronics Limited has recently initiated the launch of homegrown brand ASTRA at Radisson Blu Water Garden in the presence of its exclusive dealers, employees, management and key stakeholders.

With the vision of bringing “Excellence within and beyond” RANCON Electronics Limited is taking the legacy of the group forward by manufacture home appliances and create a new brand to compete in the local market. The Brand ASTRA with the promise “Happiness Technology “is taking a leap in influencing the lifestyle of consumers through comfort and convenience. ASTRA promises to set a benchmark for quality, service and innovation in our country through producing electronics goods from state of the art manufacturing facility

Story-2

-01-

Romo Rouf Chowdhury, Group Managing Director; Kazi Samiur Rahman, Managing Director and Chief Executive officer; Nousheen Rahman, Head of Marketing and Communications;…………., Chief Technology Officer shared their valuable speech on the mission, vision, brand promises and technical excellency of the product on this occasion. The launching of ASTRA has been a proud moment for the employees of RANCON which will encourage them to take the brand forward to become one of the leading local electronics brand in Bangladesh within next 5 years.

The legacy of RANCON took the first ride in 1979 with RANGS Limited, and since then there is no turning back. It has been an exciting journey of passion, hard work and dedication of a team bearing winning jeans who believed in themselves.

The journey gets more exciting with the footprint in electronics industries with RANGS Industries Limited in 1985 with first international electronics brand TOSHIN in Bangladesh. Then moved to the property business in 1990 with RANGS Properties and eventually formed companies targeting different market segments in the same industry. Eventually RANCON becomes the exclusive host of more world-class brands like Mercedes Benz by RANCON Motors since 2002, Shell Lubricants by RANKS Petroleum Limited since 2004, Suzuki Motorbikes by RANCON Motorbikes Limited since 2012.

Upholding the heritage of RANGS Group, the transformation journey of RANCON has started in 2015 to take a step forward and become by Group Managing Director of RANCON, Mr. Romo Rouf Chowdhury, the son of Mr. A. Rouf Chowdhury, Chairman, RANGS Group.

On November 2017, the revolutionary footstep

by RANCON has taken place with the new look and identity, with the core purpose of Challenging Convention and setting trends in all business RANCON operates based on company philosophy and value pillars.

Till date RANCON is holding 23 Strategic business Units and is about to launch more with diversified products and services focusing on manufacturing products for mass market along with serving premium customer segment of the country with international brands.

RANCON believes in excellence in business by developing own brands, representing global premium brands, venturing into manufacturing in the long run teaming up with right kind of people. Moreover, RANCON aspire to become a responsible company as a driver of positive change in society and people.

THE LEGACY Journey of RANCON

-01-