Brand-book RANGS Industries Limited

LO G O ST Y L E guideline

Logo Deaitls

Logo measurement

5.36 mm

5.36 mm

5.36 mm

5.36 mm

Original Logo

Clear Spacing Around Logo

20 mm

Minimum Logo Size

Primary Color

RGB R -35, G-31, B-32

RGB R -254, G-192, B-15

RGB R -255, G-255, B-255

CMYK

CMYK

CMYK

C-0, M-0, Y-0, K-100

C-0, M-26, Y-100, K-0

C-0, M-0, Y-0, K-0

RGB

RGB

R -250, G-231, B-183

R -109, G-110, B-113

CMYK

CMYK

C-2, M-7, Y-32, K-0

C-2, M-7, Y-32, K-50

Color Psychology

f e c00f

1b 75b c

231f20

Orange is very blatant and vulgar. It makes you immediately start having feelings. — Wolf Kahn

Blue is a color often found in nature such as the pale blue of a daytime sky or the rich dark blue of a deep pool of water. It is for this reason perhaps that people often describe the color blue as calm and serene. Yet as a cool color, blue can sometimes seem icy, distant, or even cold.

"Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation." ~ Hermann von Helmholz, German scientist

Orange is a combination of yellow and red and is considered an energetic color.

Orange calls to mind feelings of excitement, enthusiasm, and warmth.

Orange is also the color of bright sunsets and fruits such as oranges and tangerines, so many people might associate the color with the beauty of a setting sun or the refreshing taste of citrus.

Blue calls to mind feelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

Black is often used as a symbol of menace or evil, but it's also popular as an indicator of power. It's used to represent treacherous characters such as Dracula and is often associated with witchcraft.

Secondary Color

RGB

RGB

RGB

R -61, G-69, B-94

R -251, G-191, B-161

R -100, G-200, B-50

CMYK

CMYK

CMYK

C-80, M-70, Y-40, K-30

C-0, M-28.95, Y-33.31, K-0

C-62.1, M-0, Y-100, K-0

RGB

RGB

RGB

R -230, G-230, B-100

R -254, G-192, B-15

R -197, G-227, B-195

CMYK

CMYK

CMYK

C-12, M-0.42, Y-75, K-100

C-32, M-08, Y-67, K-0

C-23, M-05, Y-28, K-0

RGB

RGB

R -200, G-200, B-90

R -200, G-200, B-200

CMYK

CMYK

C-58.68, M-0, Y-25.37, K-0

C-21, M-16, Y-16, K-50

RGB

RGB

R -240, G-140, B-100

R -242, G-130, B-74

CMYK

CMYK

C-1, M-54, Y-63, K-0

C-0, M-74, Y-74, K-0

Secondary Color

RGB

RGB

RGB

R -61, G-69, B-94

R -251, G-191, B-161

R -100, G-200, B-50

CMYK

CMYK

CMYK

C-80, M-70, Y-40, K-30

C-0, M-28.95, Y-33.31, K-0

C-62.1, M-0, Y-100, K-0

RGB

RGB

RGB

R -230, G-230, B-100

R -254, G-192, B-15

R -197, G-227, B-195

CMYK

CMYK

CMYK

C-12, M-0.42, Y-75, K-100

C-32, M-08, Y-67, K-0

C-23, M-05, Y-28, K-0

RGB

RGB

R -200, G-200, B-90

R -200, G-200, B-200

CMYK

CMYK

C-58.68, M-0, Y-25.37, K-0

C-21, M-16, Y-16, K-50

RGB

RGB

R -240, G-140, B-100

R -242, G-130, B-74

CMYK

CMYK

C-1, M-54, Y-63, K-0

C-0, M-74, Y-74, K-0

THE DOS

THE DON’TS

FONTS our alphabets

Praimary Font: English Font Family Name: Futura Book:

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Book Oblique

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Bold :

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Heavy Oblique:

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Praimary Font: English Font Family Name: Avenir Next Demi Bold:

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Demi Bold Italic: aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Bold :

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Bold Italic:

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];’\.,/

Praimary Font: Bangla (বাংলা) Font Family Name KongshoMJ

A Av B C D E F G H I J KLMNOPQRSTUVWXopcdefgbYqhijkml n stu 0123456789 v w x †v z ‚ , | ; Ò Ó ! @ # $ % * ( )

Bitopi S_A Unicode Normal

অআইঈউঊ ঋ এঐওঔ কখগঘঙচছজঝঞটঠডঢড়ঢ়পফবভমনণয় যরলশসষহ ংঃঁ ০১২৩৪৫৬৭৮৯ া ি ী ো ু ূ , । ; “ ” ! @ # ৳ % * ( )

Secondary Font: English Font Family Name: Nexa Nexa Bold:

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];тАЩ\.,/

Nexa Light:

aA bB cC dD eE fF gG hH iI jJ kK lL mM nN oO pP qQ rR sS tT uU vV wW xX yY zZ 0123456789 `~!@#$%^&*(){}-=[];тАЩ\.,/

Secondary Font: Bangla (ржмрж╛ржВрж▓рж╛) Shorif Ganga Bold

ржЕржЖржЗржИржЙржК ржЛ ржПржРржУржФ ржХржЦржЧржШржЩржЪржЫржЬржЭржЮржЯржаржбржврзЬрзЭржкржлржмржнржоржиржгрзЯржпрж░рж▓рж╢рж╕рж╖рж╣ ржВржГржБ рзжрззрзирзйрзкрзлрзмрзнрзорзп рж╛ рж┐ рзА рзЗрж╛ рзБ рзВ , ред ; тАЬ тАЭ ! @ # рз│ % * ( )

Akhand Bengali

a i u e o ╤П

┬Б┬Н┬П┬Р┬Э┬а┬н┬А┬В┬Г ┬Д┬Е┬Ж 0123456789 ┬Ф ┬Х ┬Ц ┬Ч┬Ф ┬Ш ┬Щ , ред ; тАЬ тАЭ ! @ # ┬Ю % * ( )

VISUAL IDENTITY Office collaterals

LETTERHEAD

Rangs Industries Limited 117, Old Airport Road, 6th Floor, Bijoy Sharani, Tejgaon, Dhaka - 1215 Tel: +88 02 8878537-39, www.rangsindustries.com

ENVELOPE 0.5 in

9.5 in

0.5 in

4. 8 i n

Rangs Industries Limited 117, Old Airport Road, 6th Floor, Bijoy Sharani, Tejgaon, Dhaka - 1215 Tel: +88 02 8878537-39, www.rangsindustries.com

6.37795 in

Rangs Industries Limited 117, Old Airport Road, 6th Floor, Bijoy Sharani, Tejgaon, Dhaka - 1215 Tel: +88 02 8878537-39, www.rangsindustries.com

9.01575 in

ID CARD

This card will remain active till the holder is in ser vice of the company

Signature of Authority

THE MASTER ARTIST Creative Director

if found, kindly return the card to below address

RANGS INDUSTRIES LIMITED 117, Old Airport Road, 6th Floor, Bijoy Sharani,Tejgaon, Dhaka - 1215 Tel: +88 02 8878537-39 www.rangsindustries.com

ID CARD

BUSINESS CARD

Naheed Hasan Senior Executive +8801787672132 naheed@rancon.com.bd 117, Old Airport Road (6th Floor), Bijoy Sharani,Tejgaon, Dhaka - 1215 Tel: +88 02 8878537-39

www.rangsindustries.com

BUSINESS CARD

BUSINESS CARD HOLDER

FOLDER

NOTE BOOK

5 inch

8 inch

DIARY

SHOPING BAG

MUG AND BOX

MUG DESIGN

PENDRIVE

TISSUE BOX

CALENDAR

PEN & PENHOLDER

T-SHIRT & CAP

T-SHIRT & CAP

OU T D O O R BRAN DING b i l l b o a rd , s ig nage

AIRPORT BRANDING

NEWSPAPER

ADVERTISING

SO CIA L MED I A GE NE RAL GU IDE LIN E

FA C E B O O K

PROF I L E PI CT URE: 180 x 180 pixels Unlike the cover photo, which only appears on your Facebook

This area is not visible in smartphone

keep the content within this area for smartphone and desktop screen visibility

640x360

820x310

page, your Facebook profile picture will be seen on your page,

C OV E R P H OTO: 820 x 310 pixels (a preferred maximum file size of 100 KB) You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear

on posts where you comment, on the timelines of others

on page at 820 x 310 pixels

where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most

This area is not visible in smartphone

– Anything less will be stretched.

180x180

– Minimum size of 399 x 150 pixels.

places on the largest social networking platform.

– Smartphones display as 640 x 360 – For best results, upload an RGB / JPG file less than 100 KB. – Images with a logo or text maybe best as a PNG file.

S H A R E D IMA GE : 1200x630

1200 x 630 pixels You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline.

These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook

1200x628

HIGH L I G HT ED I MAG E:

S H A R E D L IN K : 1200 x 628

Image Guidelines: – Recommended upload size of 1200 x 627

Image Guidelines

– Square Photo: Minimum 154 x 154px in feed.

– Will appear on your page at 843 x 504 pixels.

– Square Photo: Minimum 116 x 116 on page.

– Choose a higher resolution at that scale for better quality.

– Rectangular Photo: Minimum 470 x 246 pixels in feed.

– Rectangular Photo: Minimum 484 x 252 pixels on page.

843 x 504

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

EVENT IMAGE:

EVENT IMAGE 1920X1080 IMAGE GUIDELINE - FACEBOOK WILL SCALE DOWN TO MINIMUM DIMENSIONS 470X174.

1920X1080

- SHOWS IN FEED: 470X174

FACE B O O K F E E D A D S / FACE B O O K R IG H T C O L U M N A D S RE C OMMENDED IMAGE SIZ E: 1200 X 6 2 8 P I X E L S .

MI N I MU M WIDTH AND HEIGHT: 6 0 0 PI X E L S .

1280 X 628

FACE B O O K C A R O U S E L A D S RE C OMMENDED IMAGE SIZ E: 600 X 6 0 0 P I X E L S .

600 X 600

FACE B O O K S H O P

FA C E B OOK M E S S EN G ER STO RY A D S

RE C OMMENDED IMAGE SIZ E: 1200 X 6 3 0 P I X E L S .

RE COM M E NDE D I M A G E S I Z E: 1 0 8 0 X 1 9 2 0 PI XEL S. 1080 X 1920

1200 X 630

LINKED IN BACKGROUND IMAGE: 1536 x 768px Recommended:1536 x 768 pixels.

Minimum size of 1192 x 220.

Maximum 4MB. Appears as 1400 x 425 pixels.

Image types include: PNG, JPG or GIF.

1536 x 768

400 x 400

BUSINESS / CAREER COVER PICTURE: 974 X 330 PIXELS IMAGE GUIDELINES: MINIMUM 974 X 330 PIXELS. MAXIMUM 2 MB. LANDSCAPE LAYOUT. PNG, JPG OR GIF.

STANDARD LOGO: 400 x 400px Image Guidelines – 400 x 400 pixels recommended (300 x 300 minimum and resized to fit).

– Maximum 4 MB (Square layout).

– PNG, JPG or GIF.

974 X 330

SQUARE LOGO: 60 X 60PX IMAGE GUIDELINES – 60 X 60 PIXELS (RESIZED TO FIT).

– MAXIMUM 2 MB. – PNG, JPG OR GIF.

BUSINESS BANNER IMAGE: 646 X 220 PIXELS IMAGE GUIDELINES – MINIMUM 646 X 220 PIXELS. – MAXIMUM 2 MB. – LANDSCAPE LAYOUT. – PNG, JPG OR GIF.

646 x 220

YOUTUBE

CHANNEL PROFILE PICTURE

C H A N N EL C OVER PIC T U R E:

400 x 400px

-2560 -1855 -1546 -2560

Image Guidelines – 400 x 400 pixels recommended

X x x x

1 4 4 0 p i xe l s ( fo r d e skto p ) , 4 2 3 p i xe l s ( fo r ta b l e ts) , 4 2 3 p i xe l s ( fo r sm a r tp h o n e s) , a n d 1 4 4 0 p i xe l s ( fo r TV )

(300 x 300 minimum and resized to fit).

– Maximum 2 MB (Square layout).

– PNG or JPG

CHANNEL THUMBNAIL SIZE 2560x1440 pixels Image Guidelines – Less Tan 2 MB (2560x1440).

– PNG or JPG

Th e si ze s a r e o p ti m i se d fo r th e d i ffe r e n t p l a tfo r m s a s Yo u Tu b e vi d e o s a r e o fte n str e a m e d u si n g a n y o f th e a b o ve m e n ti o n e d p l a tfo r m s. A l so , th e vi d e o ch a n n e l co ve r i m a g e sh o u l d te l l yo u r vi e w e r s m o r e a b o u t th e ki n d o f vi d e o s th a t th e y w i l l p r o b a b l y b e a b l e to vi e w o n yo u r ch a n n e l .

2560X1440

1540X427

TWITTER

HEADER P H OTO: 1 50 0 x 50 0 p ix e ls (a ma x imu m 1 0 M B f ile size ) You c an u se a n e y e -c a t c h y, cr e a t ive im a g e f o r yo u r h i g h- r e s o l u t io n h e a d e r p h o t o o n yo u r Tw it t e r p r o f i l e p ag e. As a b u s in e s s , y o u r Twi t t e r p a g e h e a d e r p h o t o s ho ul d be in s y n c w it h y o u r l o g o , t a g l i n e a n d b r a n d .

PROFILE PHOTO: 4 00 x 4 00 p ix e ls / D is p la y s a t 2 0 0 x 2 0 0 p ixe l s ( a m a x i m um 10 0 KB f ile s iz e )

IN-STREAM PHOTO: 440 x 220 pi xel s (a maxi mum 5 MB fi l e si ze for photos and 3 MB fi l e si ze for ani mated gi fs) You can post up to four pi ctures al ong wi th your tweets on thi s pl atform. For every i n-stream pi cture, an i mage l i nk i s created whi ch takes up the Twi tter character space. You si mpl y need to mai ntai n the 2:1 rati o of the i mages whi ch can be reduced to a smal l er versi on to effecti vel y fi t your fol l ower ’s stream.

GOOGLE PLUS

PR O FILE IMA G E 250X 250 - R ec om mended 250x 2 50 - Minim um 120x 120 - Max im um 5200x 5200 (20 MB MA X ) - Image Ty pe: J PEG , GIF or P NG

250X 250 1080X 608

COVER IMAGE 1080X608 -Recommended 1080x608 -Minimum 480x270 -Maximum 2120x1192 -Image Type: JPEG or PNG

SHARED IMAGE 497X373

SH A R ED IM A G E: 150X 150 150X 150 4 9 7 X373

SH A R ED VID EO : 496P X WIDE

I N S TA G R A M

110 X 110

P R O F I L E P I C T U R E : 11 0 X 11 0 P I X EL S

P H O TO T H U MB N A I L S :

161 X 161

161 X 161 P I X E L S FO R ALL TY P E S OF I N S TA GR A M I M A GE S , Y O U NEED TO MA I N TA I N A N A S P E C T R AT I O OF 1 : 1 .

SO , ALL YO U R I M A GE S W I L L A P P E A R I N S QU A R E DIM ENSIO N S . Y OU N E E D TO TA K E S P E C I A L C A R E W IT H THE I M A GE QU A L I TY B E C A U S E L I M I TE D TEXT CO NT E N T I S S H A R E D ON T H I S P L ATFO R M .

IT IS M O RE A B OU T TH E P I C TU R E S A N D V I S U A L S

VI D EO TO STOR I ES: 7 5 0 X 1 3 3 4 PI XEL S O N I N STAG R AM, YO U C AN U PL O AD A VI D EO TO YO U R TI MEL I N E O R SH AR E I T TO I N STAG R AM STO R I ES. TH E C O R R EC T SI ZE TO U SE WI L L BE D ETER MI N ED BY WH ER E YO U PU BL I SH I T. TH E MAXI MU M D U R ATI O N O F TH E VI D EO SH O U L D BE 1 0 SEC O N D S

750 X 1334

1080 X 1080

L A N D S CA P E S I Z E : 1 0 8 0 X 5 6 6 P I X E L S

1080 X 566

PORTRAIT SIZE: 1080 X 1350 P I X E L S INSTAG RAM P ORTR A I T S I ZE R E C OM M E N D E D : 1 0 8 0 P X X 1 3 5 0 P X .

HO W EVER, I N S TA GR A M W I L L S H OW I T A S A 6 0 0 X 7 4 9 P I X E L I M A G E .

1080 X 1350

PH OTO SI ZE: 1080 X 1080 PI XELS

E - M A I L S I G N AT U R E

Lorem Ipsum UX Designer +8801145689000 RANGS INDUSTRIES LIMITED 117, Old Airport Road, 6th Floor, Bijoy Sharani, Tejgaon, Dhaka - 1215 www.rangsindustries.com

THANKS