Brand Book- RANCON Hospitality Limited

BRAND BOOK

L OGO D E TAIL S

Clear space around logo

Minimum size of the logo

1.25�

1/2 height of

Logo Guideline

PR IM ARY C OL OR S

RG B

RGB

R GB

RGB

R - 1 6 8, G-145, B-109

R-99, G -100, B-101

R-255, G -255, B -255

R-33, G -44, B -57

CMY K

CMYK

C MYK

CM YK

C - 3 4 , M -38, Y-62, K-5

C-58, M-49, Y-48, K-26

C-0, M-0, Y-0, K -0

C-84, M-71, Y-53, K -56

HE X

H EX

HEX

HEX

#A8916D

#636465

#F F F F F F

#212C39

S EC ON D ARY C OL OR S

RG B

R GB

RGB

RGB

RGB

RGB

R-209, G-1 6 1 , B-8 3

R-92, G -81, B- 61

R - 11 4 , G- 1 3 2 , B- 9 1

R - 6 8 , G- 1 2 7 , B-142

R-216, G-210, B-201

R-35, G-37, B-60

C MY K

CMYK

CMYK

CMYK

CMYK

CMYK

C -18, M-36 , Y-7 8 , K-1

C- 54, M -55, Y- 73, K-3 9

C - 5 7 , M- 3 3 , Y- 7 3 , K- 1 2

C - 7 6 , M- 3 8 , Y- 3 7 , K-06

C-15, M -14, Y-18, K-0

C-86, M -81, Y-48, K-54

HE X

HEX

HEX

HEX

HEX

HEX

#001 B3 A

#5C513D

#72845B

# 4 4 7 F8 E

#D8D2C9

#23253C

T H E D OS

The original logo can be used on white or light appropriate background

The logo can be used in our grey

In terms of black background, logo has to be golden

Our grey can be used as background when logo is white

The logo can also be used in our golden

Our dark blue can be used as background when logo is golden

In terms of black & white production, logo can be black on white or light greys

If there is a need for a gradient background, two color gradient can be used

T H E DO N’ T S

Do not chage symbol/icon color to any other color than what is mentioned

Do not use any other color in logo than the ones mentioned

In terms of Gray background, do not use original logo

Do not use logo on any random gradien background

Do not stretch logo without proportion

Do not use white logo on light color

Do not pinch or bulge logo

Do not use blue logo on dark color

Font Guideline

P R I M A RY F O NT: B A NG A LI K O NGS H O M J

KongshoMJ (Regular)

i¨vbKb

KongshoMJ (BOLD)

i¨vbKb

A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789

KongshoMJ (Italic)

A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789

KongshoMJ (BOLD ITALIC)

i¨vbKb

i¨vbKb

A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789

A Av B C D E F ঌ G H I J KLMNOPQRSTUVWX YZ_`abcdefghijklmn vw x z ‚ … † ˆ † v †Š rts u 0123456789

P R I M A RY F O NT - PA R T I F UTURA LI G H T

A B CDE FGH I J KL M NOP QR ST U VW X Y Z a bc defghi j kl mno p q rst u v w xy z ,./ ; ’[]\<>? :”{}|-=!@# $% ^ & *( ) _ + 1 2 34567890

L I GHT OB L I QU E

A B CDEF GHIJ KLM N OPQRSTUV WXYZ a b cd ef g hijk lm nop q rstuvw xyz ,./;’[]\<>? :” {}| -=!@#$%^&* ( ) _+ 1234567890

ME DIUM

A BCD EFG H IJ K LMN O P QR S T U VW X Y Z abcde fg h ijklmn opqr s t uv w x y z , . /; ’[ ] \<>? :”{}|-=!@# $ % ^ & *()_ + 1 2 34567890

MEDIUM OB L I QU E

A B C DE F GHIJKL MNO PQ R STUVW XYZ abcdef g h ijk lmn o pqr st uvwx y z , . /; ’ []\<>?: ”{ } |-=! @#$%^&* ( ) _+ 1234567890

BOO K

A BCD EFG HI J K LMNOP Q R S T U VWX YZ a b cdef gh ijklmn opqr st uvw x y z , . / ; ’[]\<> ? :”{}|-=! @# $ % ^ & *()_ + 1 2 34 5 6 7 8 9 0

BOOK

ABC D EFGHIJ KLMNOP QRSTU V W XYZ a b c d efg h i j klmn op q rst uvwxyz ,./ ;’ []\ <>?:” { } |- =!@#$%^& * ( ) _+ 1234567890

P R I M A RY F O NT - PA R T I I

FU T U R A HEAV Y

A B CDEFG H I J K LM N O PQ R S T UV W X Y Z abcde fgh ijkl m n o p q r s t uv w x yz ,./;’ [ ] \ <>? :”{ } | -=! @#$ % ^ & *( ) _ + 1 234567890

BOLD

ABCD E FG H I J KL M N OP Q R S T U V W X YZ abc d e f ghi j kl m no p qr s t u v w x y z ,./ ;’[]\ <>? : ” {} | - =!@# $ % ^ & * ( ) _ + 12 34 567890

EX TR A BOL D

ABCDE F GHI J KL MN O PQ R S T U V W X YZ a bcd e f gh i j k lmn o p q r s t u v wxy z ,./;’ []\ < > ?: ”{}| -=!@#$ % ^&* ( ) _ + 1234 5 6 7 8 9 0

H E AV Y OB L I QU E

BOLD O B L I Q UE

E XT R A BO L D O BL I Q UE

ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r st u v w x y z , . / ; ’ [ ] \ < > ? : ” { } | - = ! @ # $ % ^ & * ( ) _+ 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W XY Z ab c d e f g h ijk lm n o p q r s t u v wx y z , . / ; ’ [ ] \ < > ? : ” { } | -= ! @ # $ % ^ & * ( ) _+ 1234567890 A B C D E F G H I J K L M N O P QR S T U V W X Y Z a b c d e f g h ijk l m n o p q r s t u v w x y z , . / ; ’ [ ] \ < > ? : ” { } | - = ! @ # $ % ^ & * ( ) _+ 1234567890

S E CO NDA RY F O NT - PA R T I

AVE NI R H EAV Y

A BC D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w xy z , . / ; ’ [ ] \< > ? : ” { } | - = ! @ # $ % ^ & * ( ) _ + 1234567890

HE AV Y OBL I Q U E

A BCD E F G HIJ KL M NO P QR S T U V W XY Z ab cd e f g h i j kl m n o p q rs tu v wxy z , . /; ’ []\< > ? : ” {}|- = ! @#$%^ &* ( ) _ + 1234567890

BLACK

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;’[]\<>?:”{}|-=!@#$%^&*()_+ 1234567890

BL ACK O BL I Q UE

ABCD E FG H I J K LMNOP QRS T UVWX YZ ab cd e fg h i j kl m n o p q r s t u vw xyz , . / ; ’ [ ] \ < > ?: ”{}|- = ! @#$%^ & *()_ + 1234567890

SECONDERY FONT: PAR T I I

NEX A

NEXA B OLD A B C D E F G H I JKLMN O P Q R ST UVWX Y Z A B C D E F G H I JKLMN O P Q R ST UVWX Y Z ,. / ; ’ [ ] \ < > ?: ” { }|-= !@ #$% ^ & *()_+ 1 2 3 4 5678 9 0

LORE M IPSUM D OLOR SI T A ME T , C ON SE C T E T UE R A D IPI SC IN G E LI T , SE D D IA M N ON UMMY N IBH EUI SMOD T IN C IDUNT UT LAORE E T D OLORE MAG N A A LI

N E X A LI GH T

Lo r em ipsum d ol or sit a m et , c o n s ec t et u er a d i p i s c i n g el i t , s ed d i a m nonu m my n i b h eu i s m od t i n c i du nt u t l a or eet d ol or e m a g n a a l i

A B C D E F G H I JKLMN O PQ R ST U V W XY Z abc d e fg h ij k l mn o pq r s t uv w x yz , . / ; ’ [] \ < > ? : ”{ } | - = !@ # $% ^& *() _+ 1 2 3 4 5 678 9 0

S E C O NDA RY F ONT - PA R T III

Respect SC RIPT FONT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,./;â&#x20AC;&#x2122;[]\<>?:â&#x20AC;?{}|-=!@#$%^&*()_+ 1234567890 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Office collaterals

ROMO ROUF CHOWDHURY Managing Director +88 017 7777 7777 romo@rancon.com.bd

R A N C O N H O S P I TA L I T Y LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d

ROMO ROUF CHOWDHURY Managing Director

+88 017 7777 7777 romo@rancon.com.bd

R A N C O N H O S P I TA L I T Y LT D RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d

R A N C O N H O S P I TA L I T Y LT D R A N C O N H O L D I N G S LT D RANGS Bhaban, Bir Uttam Ziaur Rahman Road, Dhaka-1215, Bangladesh +88 019 9999 9999 | hello@rancon.com.bd

w w w. r a n c o n . c o m . b d

RANGS Bhaban, Bir Uttam Ziaur Rahman Road, Dhaka-1215, Bangladesh +88 019 9999 9999 | hello@rancon.com.bd

w w w. r a n c o n . c o m . b d

Te r m s & C o n d i t i o n s L i n e 1 Te r m s & C o n d i t i o n s L i n e 2 Te r m s & C o n d i t i o n s L i n e 3

Signature of Authority

R A N C O N H O S P I TA L I T Y LT D

THE MASTER ARTIST Managing Director

VISITOR

01

RANGS Bhaban Bir Uttam Ziaur Rahman Road Dhaka-1215, Bangladesh +88 019 9999 9999 w w w. r a n c o n . c o m . b d

Apparel

Office Branding

Social Media

PR OFILE PI C T U R E : 180 x 180 pixels Unlike the cover photo, which only appears on your Facebook

This area is not visible in smartphone

keep the content within this area for smartphone and desktop screen visibility

page, your Facebook profile picture will be seen on your page,

640x360

820x310

C O VER PH O TO : 820 x 310 pixels (a preferred maximum file size of 100 KB) You can edit and add creative images as your cover photo that represents you or your business in the correct sense. – Appear

on posts where you comment, on the timelines of others

on page at 820 x 310 pixels

where you post messages, in search results of Facebook’s Open Graph and so on. In short, it represents you at most

This area is not visible in smartphone

– Anything less will be stretched.

180x180

– Minimum size of 399 x 150 pixels.

places on the largest social networking platform.

– Smartphones display as 640 x 360 – For best results, upload an RGB / JPG file less than 100 KB. – Images with a logo or text maybe best as a PNG file.

SH A R ED I M A G E: 1200x630

1200 x 630 pixels You can engage your friends or business followers in meaningful conversations by sharing useful images on your Facebook timeline.

These will appear in the news feeds of your friends and followers. Check this post for more information on image sizes for Facebook

1200x627

HIG H LIG H T E D I MA GE :

SH A R ED L I N K : 1200 x 627 Image Guidelines: – Recommended upload size of 1200 x 627

Image Guidelines

– Square Photo: Minimum 154 x 154px in feed.

– Will appear on your page at 843 x 504 pixels.

– Square Photo: Minimum 116 x 116 on page.

– Choose a higher resolution at that scale for better quality.

– Rectangular Photo: Minimum 470 x 246 pixels in feed.

– Rectangular Photo: Minimum 484 x 252 pixels on page.

843 x 504

Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

E VE N T I MA GE :

E VE N T I MA GE 1920 X 1 0 8 0

IMAGE GU ID E LIN E - FA C EBOOK WILL SC A LE D OWN TO MIN IMU M D IMEN S ION S 470X 1 7 4 .

- SH OWS IN FE E D : 470X 174

1 9 2 0 X1 0 8 0

BACKGROUND IMAGE:

1536 x 768px Recommended:1536 x 768 pixels.

Minimum size of 1192 x 220.

Maximum 4MB. Appears as 1400 x 425 pixels.

Image types include: PNG, JPG or GIF.

1536 x 768

400 x 400

BUSINESS / CAREER COVER PICTURE: 974 X 330 PIXELS IMAGE GUIDELINES: MINIMUM 974 X 330 PIXELS. MAXIMUM 2 MB. LANDSCAPE LAYOUT. PNG, JPG OR GIF.

STANDARD LOGO:

400 x 400px Image Guidelines – 400 x 400 pixels recommended (300 x 300 minimum and resized to fit).

– Maximum 4 MB (Square layout).

– PNG, JPG or GIF.

974 X 330

SQUARE LOGO: 60 X 60PX

BUSINESS BANNER IMAGE: 646 X 220 PIXELS IMAGE GUIDELINES – MINIMUM 646 X 220 PIXELS. – MAXIMUM 2 MB. – LANDSCAPE LAYOUT. – PNG, JPG OR GIF.

646 x 220

IMAGE GUIDELINES – 60 X 60 PIXELS (RESIZED TO FIT).

– MAXIMUM 2 MB. – PNG, JPG OR GIF.

CHANNEL PROFILE PICTURE 400 x 400px Image Guidelines

– 400 x 400 pixels recommended (300 x 300 minimum and resized to fit).

– Maximum 2 MB (Square layout).

– PNG or JPG

CHANNEL THUMBNAIL SIZE

C H A N N EL C OVER PIC T U R E: -2560 -1855 -1546 -2560

X x x x

1 4 4 0 p i xe l s ( fo r d e skto p ) , 4 2 3 p i xe l s ( fo r ta b l e ts) , 4 2 3 p i xe l s ( fo r sm a r tp h o n e s) , a n d 1 4 4 0 p i xe l s ( fo r TV )

T h e si ze s a r e o p ti m i se d fo r th e d i ffe r e n t p l a tfo r m s a s Yo u Tu b e vi d e o s a r e o fte n str e a m e d u si n g a n y o f th e a b o ve m e n ti o n e d p l a tfo r m s. A l so , th e vi d e o ch a n n e l co ve r i m a g e sh o u l d te l l yo u r vi e w e r s m o r e a b o u t th e ki n d o f vi d e o s th a t th e y w i l l p r o b a b l y b e a b l e to vi e w o n yo u r ch a n n e l .

2560X1440

2560x1440 pixels Image Guidelines

– Less Tan 2 MB (2560x1440).

– PNG or JPG

1540X427

H E ADER PHO TO :

1500 x 500 pixels (a maxim u m 1 0 M B f i l e s i z e ) You can use an eye-catchy, c r e a t i v e i m a g e f o r y o u r high-resolution header pho t o o n y o u r Tw i t t e r p r o f i l e page. A s a business, your Tw i t t e r p a g e h e a d e r p h o t o should be in sync w ith you r l o g o , t a g l i n e a n d b r a n d .

PROFILE PHOTO: 400 x 4 00 pixels / D isplays a t 2 0 0 x 2 0 0 p i x e l s ( a maximum 100 K B file size)

I N- ST REAM PHO TO :

440 x 220 pi xel s (a maxi mum 5 MB f i l e si ze f or phot os and 3 MB f i l e si ze f or ani mat ed gi f s) You can post up t o f our pi ct ures al ong w i t h your t w eet s on t hi s pl at f orm. For every i n-st ream pi ct ure, an i mage l i nk i s creat ed w hi ch t akes up t he Tw i t t er charact er space.

You si mpl y need t o mai nt ai n t he 2: 1 rat i o of t he i mages w hi ch can be reduced t o a smal l er versi on t o eff ect i vel y f i t your f ol l ow er â&#x20AC;&#x2122;s st ream.

PROF IL E IM AG E 2 5 0 X2 5 0 -Reco m m e n d e d 2 5 0 x2 5 0 -Min i m u m 1 2 0 x1 2 0 -Max i m u m 5 2 0 0 x5 2 0 0 ( 2 0 M B MAX) -Imag e Typ e : JPEG , G IF o r PNG

250X250 1080X608

C O V E R I MA G E 1080X 608 - R ec ommended 1080x 608 - Mi ni mum 480x 270 - Max i mum 2120x 1192 - I mage Ty pe: J P E G or P N G

S H A R E D I MA G E 497X 373 SHA RED IM AG E: 1 5 0 X1 5 0 150X150 497X373

SHA RED VIDEO : 4 9 6 PX WIDE

11 0 X 11 0

PR OFILE P ICTU R E: 110 X 110 PIXEL S

PH OTO THUMB N A ILS:

161 X 161

161 X 161 P I X E L S FOR A L L T Y P E S O F I NSTAGRAM I MAGES, YOU NE E D TO M A I N TA I N AN ASPECT RATI O OF 1: 1.

SO , A LL Y O U R I M A GES WI LL APPEAR I N SQUARE DIM E N S I O N S . Y O U NEED TO TAKE SPECI AL CARE W I T H T H E I M A G E QUALI TY BECAUSE LI MI TED TE X T C O N T E N T I S SHARED ON THI S PLATFORM. IT I S MO R E A B O U T THE PI CTURES AND VI SUALS

VID E O TO S TO R I E S : 75 0 X 1 3 3 4 PIXEL S ON INSTAG RAM , YO U CAN UPL O AD A VIDEO TO YO UR TIM EL INE O R S HARE IT TO INSTAG RAM STO RIES. THE CO RRECT SIZE TO USE WIL L B E DETERM INED BY WHERE YO U PUBL ISH IT. T H E M AXIM UM DURATIO N O F THE VIDEO SHO UL D BE 1 0 SECO NDS

750 X 1334

1080 X 1080

LANDS CAP E S I ZE: 1080 X 566 PIXEL S

1080 X 566

PORTRAIT S IZE :

108 0 X 1 350 P I X E L S INS TA G R A M P O RT RAI T SI ZE RECOMMENDED: 1080P X X 1 3 5 0 P X .

HOWE V E R , I N S TA GRAM WI LL SHOW I T AS A 600 X 74 9 P I X E L I M A GE .

1080 X 1350

PHO TO S I ZE : 1 0 8 0 X 1 0 8 0 P I X E LS

e-mail signature

Lorem Ipsum UX Designer +8801145689000 RANCON Oceana Limited 117, Dadarghat, Chittagong asmarif@rancon.com.bd http://www.rancon.com.bd

Office Vehicle

Outdoor Branding

TH A N K S