The 2012 official
SHOW Creativity Beyond Borders: Asia and the Global Markets – What the Future Holds? the Ultimate Content Creator: The Heroes Behind The Superheroes
FoCUs on Korean Format: Running Man
Format distriBUtion: The China Dealmaker
DAY 1
05DEC2012
MEDIA
Inspiring Entertainment from FremantleMedia Asia
www.fremantlemedia.com FremantleMedia Please contact us at Stand D19 Hall B & C Marina Bay Sands Expo & Convention Centre Singapore
T: +65 6223 8771 F: +65 6225 1272 E: formats@fremantlemedia.com
cOntentS EDItorIAL & ProDUCtIoN tEAm Ng Yuina Eudora CHEw LIM Shibin Tristan CHAN LIM Yue Feng Shouvik MuKHERjEE Poppy MASON-wATTS Hiroshi LIMMELL Indra guRuNg Tiffany KHOO Andrew LOw Deborah Ng LEE Man Tshun
ProjECt mANAGEmENt: ProjECt DirECtor
YEOw Hui Leng ProjECt ManagEr
joyce CHuA
04 06
DAY @ A GLANCE
HAPPENINGS
08
From tHE mArkEt
16
FEAtUrES
A BLAST FROM THE PAST, HERE TO STAY
mArkEtING: MarkEting ExECutivE
Kas XIE
SEnior ProjECt CoorDinator
LIM Shibin
PUBLIC rELAtIoNS: SEnior ManagEr
Ng Yuina
CoMMuniCationS ExECutivE
Eudora CHEw
PETER’S PICKS
BUYErS: ProjECt SalES ExECutivE
Kathy KIM
ProjECt CoorDinator
jamie HO
EXHIBItorS & PArtICIPANtS: SEnior ProjECt SalES ExECutivE
Kathryn Ng
ProjECt CoorDinator
Lynette THNg
CoNFErENCE: ExECutivE ProDuCEr
Debe HOO
oPErAtIoNS: SEnior oPErationS ManagEr
Rita MAgNuS
SEnior oPErationS ExECutivE
jasmine HOO
oPErationS ExECutivE
gOH Hui wen
SEnior ProjECt CoorDinator
Sarah Lu
Published by REED EXHIBITIONS, a divison of Reed Elsevier (Singapore) 2008 Pte Ltd
10 12
FIrSt-tImErS SPEAk oUt GrEAt mINDS SHArE
20
ProDUCt NEWS
DAY @ A GLAnce tv & FILm mArkEt | CoNFErENCES & EvENtS
CoNFErENCE SYNoPSIS FOCUS ON CHINA
oPENING CErEmoNY 10:00AM – 11:00AM | LEVEL 3, CASSIA BALLROOM
Officiated by Dr Yaacob Ibrahim, Minister for Communications and Information
FILm kEYNotE: FoCUS oN CHINA’S FILm BUSINESS Yu Dong
FOCUS ON CHINA:
FILm kEYNotE: FoCUS oN CHINA’S FILm BUSINESS 11:00AM - 11:50AM | LEVEL 3, CASSIA BALLROOM
tHEAtrE INNovAtIoN: A CoNvErSAtIoN WItH DoLBY 11:50AM - 12:10PM | LEVEL 3, CASSIA BALLROOM
SCrEENSINGAPorE AmBASSADor LUNCH
12:30PM – 2:00PM | LEVEL 3, ROOM 3A & 3B (BY INVITATION ONLY)
FOCUS ON CHINA: LEVEL 3, CASSIA BALLROOM
FILm Co-ProDUCtIoN & FINANCING PANEL
SCrEENSINGAPorE BUSINESS mAtCHING SESSIoN 2:30PM – 5:30PM LEVEL 3, ROOM 3111 & 3112 (BY INVITATION ONLY)
1:30PM - 2:30PM
Co-ProDUCtIoN CASE StUDIES 2:30PM - 3:30PM
CHINA, FILm & tECHNoLoGY 3:30PM - 4:30PM
CHINA-SINGAPorE DIALoGUE: tv ProDUCtIoN oPPortUNItIES & CHALLENGES IN CHINA 3:00PM – 5:00PM SINgAPORE PAVILION STAND g02: SCREENINg ROOM (BY RSVP ONLY)
tAItrA NEtWorkING CoCktAIL 3:30PM – 4:30PM | TAIwAN PAVILION LEVEL 1, STAND C01
CBS StUDIoS INtErNAtIoNAL CoCktAIL PArtY 4:00PM – 6:00PM | CBS STAND B13 (BY INVITATION ONLY)
CEO & Founder, Bona Film Group, China PRC
4:30PM - 5:15PM | LEVEL 3, CASSIA BALLROOM
tUrNEr CoNtENt SoLUtIoNS: moNDAY morNINGS PrIvAtE SCrEENING
4:30PM – 6:00PM | LEVEL 3, ROOM 3012 (BY INVITATION ONLY)
FUtUrE oF tv: GoING GLoBAL, HELPING tv SHoWS FIND tHEIr AUDIENCE 5:15PM - 6:00PM | LEVEL 3, CASSIA BALLROOM
2ND rENDEzvoUS WItH FrENCH CINEmA: HAPPINESS NEvEr ComES ALoNE
7:00PM ONwARDS | THE CATHAY CINEPLEX @ HANDY ROAD (BY RSVP ONLY)
Assistant Chief Executive (Assessment), Media Development Authority (MDA), Singapore
Having two high-profile co-productions a year for international distribution and by adopting uS business practices the Bona Film group is the only film company in China that meets uS legal and regulatory requirements. Yu Dong, Founder and CEO of the Bona Film group, will share with us his business plans and thoughts as we move into 2013.
tHEAtrE INNovAtIoN: A CoNvErSAtIoN WItH DoLBY Ioan Allen
Moderator:
Senior Vice President, Dolby Laboratories, Inc., USA
Assistant Chief Executive (Assessment), Media Development Authority (MDA), Singapore
Kenneth Tan
FOCUS ON CHINA
Co-ProDUCtIoN CASE StUDIES Jonathan Olsberg
Mike Gabrawy
Chairman, Olsberg•SPI, United Kingdom
Chief Creative Officer, Arclight Films, USA
Moderator:
CEO, Film Business Asia and F Media, Hong Kong SAR
SINGAPorE HoUr
4:30PM - 5:30PM | SINgAPORE PAVILION STAND g02
Kenneth Tan
Chinese companies have started to emerge triumphant in global markets. The Bona Film group, China’s largest privately held film company, will take on the challenge of increased competition from Hollywood.
Patrick Frater
oNLINE DIGItAL DIStrIBUtIoN For BrANDED CoNtENt
Moderator:
toDAY’S HIGHLIGHtS oPENING CErEmoNY oF AtF | SCrEENSINGAPorE with guest-ofhonour, Dr Yaacob Ibrahim, Minister for Communications and Information
DAY 1 | DAY @ A GLANCE
FOCUS ON CHINA
05
FOCUS ON CHINA
FILm Co-ProDUCtIoN & FINANCING PANEL
oNLINE DIGItAL DIStrIBUtIoN For BrANDED CoNtENt
Greg Basser
Andrew Wong
Chief Executive Officer, Village Roadshow Entertainment Group, Village Roadshow Pictures Group, USA
Deputy General Manager, Digital, Starcom MediaVest Group, Hong Kong SAR
Nansun Shi Executive Director, Distribution Workshop (HK) Ltd, Hong Kong SAR
Michael C. Ellis President and Managing Director, Motion Picture Association (MPA) and Motion Picture Association International (MPA-I), USA Moderator:
Patrick Frater CEO, Film Business Asia and F Media, Hong Kong SAR
Co-productions are the flavour of the moment in uS-Chinese film industry relations. There are major initiatives by China’s largest film companies to break into Hollywood and the English-language film market. At the same time Hollywood studios and uS independents alike are looking to China as one of the last growth markets for theatrical audiences. They alas see China as a source of production finance. However, the last months have delivered a succession of reality checks, not least of which has been a stern reminder from Chinese authorities that there needs to be more Chinese involvement in co-productions. The panel will discuss exactly where is this sector headed and asks who will be the players who can strike the right balance.
SCrEENSINGAPorE BUSINESS mAtCHING SESSIoN HoStED BY
Young affluent consumers in China are increasingly turning to their personal computers, instead of the communal TV sets, for video entertainment. Most importantly they are the target audience who are willing to pay for a good piece of content. China has more than 300 million online video users, with online video ad spends growing 60% to 80% annually. Having the right content is not enough, knowing how to distribute the piece of content on to the right platform to reach out to the right target audience is crucial.
FUtUrE oF tv: GoING GLoBAL, HELPING tv SHoWS FIND tHEIr AUDIENCE Razmig Hovaghimian Chief Executive Officer, Viki, Singapore
what happens when great shows can’t find an audience - they go global. Razmig Hovaghimian, Viki CEO and Co-Founder, a global TV site powered by fans, will discuss how TV networks are finding new audiences and new revenue streams by entering foreign markets. He’ll explain how Playful Kiss, a TV series that never took off in South Korea, became a worldwide sensation with a loyal audience of nearly 7 million viewers that has made over $3.5 million in advertising and broadcast distribution deals.
Bringing together local film, television and music talent and international players for collaborations in film and TV. (BY INVITATION ONLY)
tUrNEr CoNtENt SoLUtIoNS: moNDAY morNINGS PrIvAtE SCrEENING
Screening of TNT’s latest drama series, Monday Mornings for broadcasters. (BY INVITATION ONLY)
CHINA, FILm & tECHNoLoGY Ian Jessel President, Legend3D, USA
Jimmy Wu Chairman & CEO, ChinaPlex Network Limited, China PRC Moderator:
Patrick Frater CEO, Film Business Asia and F Media, Hong Kong SAR
The liberalisation of the Chinese film industry has coincided with unprecedented revolutions in film technology – digital projection, digital film making and online distribution. with little infrastructure burden to cling on to, Chinese film companies have been able to leap to the forefront of new technology usage, making Chinese firms Asia’s most active producers of 3-D and IMAX films. China has also developed Asia’s most energetic VOD market. This panel will ask why Chinese audiences are still enthralled by 3-D and IMAX; how Chinese film-makers are using the new kit; how VOD firms have the potential to finance the production sector and change distribution; how made for mobile and made for Internet films may become a parallel film-industry economy.
2ND rENDEzvoUS WItH FrENCH CINEmA oPENING PrEmIErE: HAPPINESS NEvEr ComES ALoNE
Catch Sophie Marceau and many other French cinematic greats on the red carpet!
HAPPenInGS
Mr Yu Dong, CEO & Founder, Bona Film Group, China PRC
GANGStEr StYLE: EXCLUSIvE The Last Tycoon is having its world premiere in Singapore to mark the opening of ScreenSingapore 2012, which is in conjunction with the Asia TV Forum & Market (ATF) this year.
Yesterday, the cast met with the press. giving nods to the film’s authenticity, Yu Dong, CEO and Founder, Bona Film group, said “This is China’s first movie on triads and everyone should give it a watch.” Director wong jing added, “This movie is very different from the comedies I have always directed. when I direct comedies, my viewers are happy, but not exactly myself. This movie allows me and the viewers to be serious together and feel the movie together.” Also confident of the film’s impact, producer Andrew Lau added, “As long as I put my heart to any movie, it can be something big and powerful.”
From left: Mr Andrew Lau, Mr Wong Jing, Mr Xin Baiqing, Ms Yolanda Yuan, Mr Chow Yun Fat, Ms Joyce Feng, Mr Gao Hu, Mr Yu Dong
Fans of Chow Yun Fat will be excited that he has the lead. On playing a notorious Shanghai mobster, Mr Chow quipped, “I enjoy my role a lot and it is totally easy to get into the role. As long as I know my lines, my job is done. I am blessed to have such an outstanding director to make my role easy.” Reed Exhibitions and the Board of ScreenSingapore would like to express their sincere thanks and congratulations to Mr Yu Dong, CEO and Founder, Bona Film group and the team at Distribution workshop for a successful world Premiere of The Last Tycoon at ScreenSingapore. Watch out for our coverage of the red carpet premiere in our next issue!
DAY 1 | HAPPENINGS
07
HAvE A FrENCH DAtE tHIS DECEmBEr! French cinema’s leading lady, Sophie Marceau, will be on the red carpet at the opening premiere of the Societe Generale Private Banking 2nd Rendezvous with French Cinema tonight at Handy Road, The Cathay cineplex! Happiness Never Comes Alone, starring Ms Marceau, makes its Southeast Asian debut. The film is about a romance between two people who are made for each other despite having nothing in common. On choosing Happiness Never Comes Alone as the opening film of the festival, Antoine de Clement-Tonnerre, Chairman of organiser uniFrance, said it is proof that French cinema can successfully produce lighthearted comedies that anyone can enjoy. “Moreover, it stars both Sophie Marceau and gad Elmaleh, two of France’s most celebrated actors, responsible for some of the best-selling movies in the French industry.”
1St ASIAN EmmYS® SHoWCASE Ms Camille Bidermann-Roizen is the Executive Director of The International Academy of Television Arts & Sciences (IATAS), a membership-based organisation with over 650 members that recognises excellence in worldwide television programming with the International Emmy® Award. wHY DID THE IATAS DECIDE TO HAVE AN ASIAN SHOwCASE OF THE 2012 INTERNATIONAL EMMY® AwARD NOMINEES AT ATF? As a global organisation, we are present throughout the year at key industry shows and conference, so naturally, with ATF being a premier industry event, we had to
The French delegation includes actors Christopher Lambert, Charles Berling, FleurLise Heuet, Anne le Ny, Dimitri Storoge; directors Lorraine Lévy, Carine Tardieu and jean-Christophe Dessaint; and producers jérôme Seydoux and Marc-Antoine Robert. The delegation will also be accompanied by
be here. with over 1,000 entries in the 2012 competition, it is a great achievement to be nominated and we look forward to showcasing our nominees from across Asia. These outstanding programmes from China, japan, South Korea and Singapore will hopefully inspire even more producers from the region to enter their shows into the Emmy® Awards Competition. THERE wERE 15 NOMINATIONS FROM THE REgION THIS YEAR BuT NO wINNERS. wHERE DOES ASIAN TV CONTENT STAND wHEN COMPARED TO OTHER REgIONS? The geographic spread of the nominees and winners changes every year, and largely depends on the programmes that were entered into the competition. The very serious task of judging the programmes is handled by industry professionals acting as our independent jurors. These individuals are carefully selected by the Academy based on their specific areas of expertise. we have three rounds of judging and this year, over 950 jurors from 67 countries participated in the process. Our jurors look for excellence in concept and execution, and every year, the nominees reflect that, no matter where they are from.
unifrance Chairman, Antoine de ClermontTonnerre as well as Sophie Seydoux of Fondation Pathé-jérôme Seydoux. The festival is on from 5 to 9 Dec. Ticketing and programme details can be found at www.rendezvouswithfrenchcinema.sg.
FROM tHe
MARKet CABLEready ComPLEtES ovEr 340 HoUrS oF PrE-AtF ProGrAmmING DEALS CABLEready, the international television programme distribution and development company, has closed a series of global sales and renewal agreements totalling over 340 hours of programming, ahead of its participation at ATF 2012. Deals include: • AK Entertainment (South Korea) licensed 10 episodes of 30 Days on the Silk Road • GMA News (Philippines) licensed free TV rights to Asia’s Titanic, a documentary produced by National geographic International
WAvE FILmS BrEAkS CINEmAtIC GroUND IN SINGAPorE Newly founded, Singapore-based production house, wave Films is promoting their two feature film projects Facades and Broken and Entered to a broader audience for the first time during this year’s ScreenSingapore. wave Films Producer Manuel jerry Koedding is ambitiously setting the scene for an up and coming production, using Singapore as the production hub as well as a combination of local and overseas talents to realise the films. wave Films is attending ScreenSingapore to raise more interest for the two films and to complete the funding, so that both can go into production next year.
• Hubu Media (China) is licensing the 2012 Tony Awards • Foxtel (Australia) is renewing 12 seasons of crime scene investigation series Forensic Files. • Discovery Latin America licensed season two of World Party • Delta TV (Russia) licensed four travel titles - Let’s Shop, World Party, 30 Days on the Silk Road and Across Russia in 30 Days. • TV4 (Sweden) licensed 14 titles - Lost Treasure Hunters, Bullied: You’re Not Alone, Outcast Kustoms, Season on the Edge, Nerves of Steel, The Secret Bible, Robby Gordon’s Army Challenge, Army Elite, Nanking, Asia’s Titanic, Tsunami Line, Typhoon Hunters, Nostradamus and While We Watch.
A psychological thriller, Facades features a young and successful architect with a dark secret. It has gained the interest of a Singaporean investor and Hollywood actor, jourdan Lee, who is currently starring in MediaCorp’s Point of Entry, has already been cast. Broken and Entered, also a psychological thriller, centres around a retired teacher and two runaway kids who try to rob his house. The script won the best feature drama script award at this year’s Indie gathering Film Festival.
movING BItS BrINGS StorIES From INSIDE CHINA Singapore-based project studio, Moving Bits is currently working on The Eagle and the Dragon: Stories from Inside China. A six-part factual series targeted for broadcast in fall 2013 in the uS, it is being developed together with America’s PBS and China Intercontinental Communication Center (CICC). Described by Smithsonian Channel as “one of the world’s best non-fiction producers telling today’s most compelling stories”, Moving Bits produced the documentary Chilean Mine Rescue, that incorporated interviews, ‘live’ shoots and CgI to tell the story. Released in October 2011, it went on to win major awards, including Silver in the 2012 International TV & Film Awards of the New York Festival, an Award of Excellence in the 2012 Videographer Awards, and a CINE golden Eagle. Moving Bits is also working with major American and international broadcasters to bring to life a multi-part series focussing on the secrets of massive engineering works. watch out for an announcement on this exciting American non-fiction television event very soon.
with a strong momentum among some of the television world’s most select buyers, CABLEready can look forward to keeping the pace up as they head into ATF.
DAY 1 | DAY @ A GLANCE
09
ELECtrIC SkY oN A roLL uK and Hong Kong based Electric Sky reveals that within days of securing the exclusive rights of the ITN Production Wills & Kate: Baby Fever, sales are booming. Exploring what it takes to raise a monarch and how william and Kate, who have sought to define themselves as modern royals, will balance ancient tradition with contemporary expectations, private life with public demands, family values with national duty. A total of seven deals have already been agreed, including MTV Media Finland, VMMA in Belgium, CBC News Network in Canada, Sky Network Television in New Zealand and M6 in France. Furthermore, Electric Sky announces a string of international sales for Captive: The Sex Slave Girl. Produced by grierson Awardwinning producer, Bearkatt Productions, the film has exclusive access to Tanya Kach, who disappeared at the age of 14 and was held captive by her school security guard for a staggering 10 years, living just 2 miles from her childhood home Thanks to Electric Sky the film can already boast sales to TV Norge in Norway, TV4 Fakta for Sweden & Finland, TV2 in Denmark, Prime in New Zealand, RTL in the Netherlands and S.H. Channel 8 in Israel. Adding to Electric Sky’s successes is the announcement of a brand new addition to its catalogue in the form of A Night In With Robbie Williams, a 1 x 90’ special made for Sky1. An intimate documentary with Robbie williams discussing life, love, fatherhood and music, this film follows one of the world’s best-selling music artistes, and former Take That star, as he promotes his new album, Take the Crown.
Kerry Novick,
MirriAd PArtNErS WItH WHISPEr mEDIA to oFFEr DIGItAL BrAND INtEGrAtIoN IN SoUtHEASt ASIA with an increased interest in digital branded entertainment solutions across the region, uK-based media technology company MirriAd, together with their exclusive in-region partner, whisper Media, have announced the expansion of Digital Brand Integration services covering local and regional productions in Southeast Asia, including Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam. whisper Media has commenced operations in jakarta and delivered broadcast campaigns in Indonesia. They will also be setting up additional operating offices in several other Southeast Asian markets to develop the digital brand integration business amongst key broadcasters and content producers in the region. Since MirriAd appointed whisper Media, partnerships have already been in place with three of the region’s biggest broadcasters, Astro in Malaysia, SCTV in Indonesia, and Mediacorp in Singapore.
Sales Representative (Australasia), Nelvana, Canada In Asia, on-demand platforms are the biggest trend, and for us at Nelvana, subscription VOD (SVOD) dedicated children’s platforms, which can be viewed via television, computer, hand held, or mobile phone, are where we are seeing the most growth. While I don’t think the family TV set is going away anytime soon, I do believe we are moving towards non-linear viewing (be it via TV set, computer, or handheld) becoming more dominant than linear viewing. I was making a presentation a couple of weeks ago to an aspiring young group of TV producers, and one of them asked, “What is Free TV?”. In attempting to answer this question, I realised the separation simply isn’t that clear anymore. In China, the new viewing trend for programmes online and on-demand has allowed foreign programmes, which are harder to get on television due to broadcast restrictions, a solid destination. As a result of this, Nelvana’s sales revenues in China this year are up considerably compared to last year.
ALL3MEDIA
DAY 1 | FIRST-TIMERS SPEAK OUT
11
GReAt MInDS
SHARe CoNtENt BEYoND BorDErS:
AN ASIAN FOCUS Sanford Panitch, President, Fox International Productions giving the keynote address at the pre-market conference.
Technology is leading the digital revolution and transforming the way media companies produce, market and distribute content. Sanford Panitch, President, Fox International Productions , acknowledged the new exchanges and trends in content as he gave the opening keynote address at the pre-market conference yesterday. Mr Panitch said an increasing reliance on technology by Asian consumers is an opportunity that is two-fold leading to more
The FacTual Programming exPerT
cinema screens being built across the region and more having access to Hollywoodimported and local films. Mr Panitch added Asia’s contribution to the international box office market in Asia in 2010 was uS$8.8b seeing a rise to uS$9.5b in 2011. This in contrast was significantly more than the global international market output which was uS$12.2b in 2010 and uS$13.2b in 2011.
Despite the optimistic outlook, Mr Panitch said intellectual property piracy is a major hurdle to the momentum of growth in Asia. He added that it is critical to reinforce intellectual property laws as more Asian consumers continue to gain access to the Internet.
Similarly, Mr Panitch foresees growth of the digital platform. He said this will provide
unscripted shows like Amazing Race, Pawn Star and Survivor will continue to rule the small screens, said a senior programming executive at the ATF conference yesterday. “Phenomenal success of such shows has led to a rise of a whole new genre and have become one of the most sought-after formats today among the international broadcasters,” said Christian Murphy, Senior Vice President,
International Programming & Marketing, A+E Networks, uSA. Mr Murphy added that the success behind such shows includes “original stories, authentic characters and human emotions [that] can easily relate to viewers from any corner of the world.”
Christian Murphy, Senior Vice President, International Programming and Marketing, A+E Networks
more opportunities for consumer access to both home and out-of-home entertainment in emerging markets.
More players are trying to maximise Asia’s massive potential as they attempt to fill existing niches for Asian television channels. Be it localisation of a mega-hit series or
creating a new series for an Asian audience, international channel operators will have to keep in mind the cultural diversity within Asia. Additional challenges include deploying digital media to reach a wider range of audiences and creating content with universal appeal. “There is a huge competition, as media landscape has become complex. Overcoming this challenge will depend on how effectively and innovatively packaged the programme is, [how it engages] the customers and delivering it to them,” he added. A+E Networks also announced it is expanding its operations in Southeast Asia through a new joint venture with a media partner. The uS media group is looking east to fund marketable productions with a global appeal.
DAY 1 | GREAT MINDS SHARE
BIG BrAND tHEorY Consumers are looking for feel-good, “fuzzy” entertainment according to The Thread, a study conducted by Starcom Mediavest group (SMg). Silvia goh, Chief Content Curator of LiquidThread, a division of SMg revealed that the company had conducted an indepth study across 45 markets in top-tier cities. According to the study, consumers are looking for feel-good and useful entertainment. Surprisingly, as much as Chinese consumers enjoy watching Korean shows, it was also reported that they were not fans of tearjerkers.
Silvia Goh, Chief Content Officer, LiquidThread, Starcom MediaVest Group, China PRC giving her address on branded entertainment.
The Thread also highlighted how programmes needed more personality and need to keep up to speed with social marketing. In China that means having a significant presence on weibo and weixin, not Facebook or Twitter. Ms goh also talked about the Yangtze Study , a research effort that offers real insights into Chinese consumers in lower-tier cities across the country. A key takeaway from the research revealed that even lower-tier city consumers, not usually influenced by big brands, were influenced by the power of
HEROES Behind the SUPER HEROES
branded entertainment; when the audience saw the content, they were induced to try it. Ms goh is optimistic about the untapped potential and growing innovation of Asian content. This includes connecting the consumer with the brand and engaging them in conversations that are meaningful and vital. She added Asian content creators need to work towards creating content with bolder direction and stronger brand identity. Read more aboutbranded entertainment on page 16 in our exclusive feature .
“Great characters, great creators and a great cast equals a great story and if you tell a great story, [the audience] will come.” Mr Cebulski began to show the latest trailer for Iron Man 3, directed by Shane Black. He went on to unveil news of the movie arriving in Singapore early on 25 April 2013. judging by the response to the trailer, it will be worth the short wait! Phase two is supported by Thor, The Dark World, to be released in November 2013. The new film will take Thor and Ogie to places they have never seen before and phase two will also see the release of Captain America, The Winter Soldier in April 2014. Ardent fans of the comic will be thrilled to learn Mr Cebulski sticks to the franchise’s authentic storyline.
CB Cebulski, the creative genius behind Marvel’s best-loved superhero films took his audience on a journey through Marvel’s rich and fascinating history. Captain America’s journey is testament to the evolution of Marvel. From appearing as a fan favourite in the familiar comic, Captain America stretches across studios and big screens alongside The Incredible Hulk, Thor, Iron Man in the acclaimed top grossing film, The Avengers. Mr Cebulski, Senior Vice President, Creator and Content Development Marvel uS, added that The Incredible Hulk, Thor and Iron Man were all created with the anticipation of something bigger coming, referring to it as Marvel’s phase one. with phase one of Marvel’s makeover complete, phase two kicks off with Iron Man 3. Referring to Iron Man’s success, he said, “great characters, great creators and a great cast equals a great story and if you tell a great story they will come.”
13
Mr Cebulski does not see viewers’ interest in superheroes dying. He adds Marvel plans to shake things up, which includes hiring the greatest creative minds in the film industry, pulling in appealing stories and allowing the print comic’s strengths to flourish in the visual medium.
(Top to bottom) Mr CB Cebulski, Senior Vice President, Creator and Content Development Marvel US; Mr Cebulski with moderator Nicholas Yong from Straits Times Life!
Marvel is taking on a new direction and concept with the next wave of their superhero films and according to Mr Cebulski, the plans are absolutely exhilarating and audiences will have surprises and twists to look out for. with over 8,000 characters to tap into, there is abundant potential and possibilities in Marvel’s next phases.
14
DAY 1 | GREAT MINDS SHARE
BEHIND tHE SUCCESS oF rUNNING mAN South Korea’s multi award-winning urban action variety show Running Man has been aired successfully for the past three years thanks to its unique non-scripted format and use of landmarks.
David Fernando Audy, President Director, GlobalTV Indonesia (PT Global Informasi Bermutu, Indonesia)
tHE CoNtENt DIFFErENtIAtor New and established TV stations, globalTV Indonesia and South Korea’s Munhwa Broadcasting Corporation (MBC) have been amassing viewership in their respective markets, thanks in part to content innovation. New kid on the block, globalTV has taken familiar formats in drama series and turned them into fresh offerings for viewers. MBC took things a step further, by strengthening its core assets in drama production and having the foresight to implement cultural distribution strategies that have raked returns beyond its home soil. globalTV Indonesia belongs to its parent corporation, MNC group. Together, the media conglomerate provides content for 40% of the country’s TV viewers. David Fernando Audy, President Director for globalTV Indonesia said the success of MNC group’s free-to-air channels has always been “their capability to air quality drama series.” The channel is also developing new interesting content including Indonesian Idol, Master Chef and Indonesian X-Factor. with humble beginnings as a small private TV station in jakarta, globalTV had its finger on the pulse in identifying the commercial appeal of sports entertainment. After expanding to five other cities, the Indonesian broadcaster cooperated with its sister network to introduce international car racing championship, Formula 1, to Indonesian audiences. As viewership for the car races grew, so did the channel’s confidence to pursue exclusive deals for rights to football matches. globalTV pays high premiums to put sports content on free-to-air channels rather than the more profitable Pay-TV. Mr Audy said massfriendly content such as soccer is the “second biggest religion in the country”. He said restricting free-to-air TV viewers from access to such content by putting it on PayTV will cause many of its viewers to protest.
Apart from sports programmes, viewers around the world are lapping up Hallyu or Korean pop culture in the form of slick dancing teenybopper series and stunning period dramas. Since the start of the millennium, MBC made a mark in the Hallyu or Korean wave by airing period drama, Jewel in the Palace or Dae Jang Geum. After more than a decade, nothing has taken the shine away from Jewel in the Palace as it remains one of MBC’s most loved serials at home and abroad. One way the broadcaster is taking its dramas global is through the digital platform. This year, MBC collaborated with online video viewing portal, YouTube, to offer Hallyu fans access to never-seenbefore online Korean content. Ahn Taeg Ho, Managing Director of Future Strategy at MBC said, “going digital is the best tool to reach international consumers.” Apart from successfully going digital, one of the biggest draws of Hallyu is “the culture” embedded in those media products. MBC and other major Korean networks are aware this is important to generating buzz and cultivating audiences overseas, especially by showcasing Korean talent in familiar settings non-Korean audiences can relate to. Regardless of the genre, both MBC and globalTV do not have to travel too far to discover new content. Their focus is on reworking existing content they have and remodelling it according to how on-trend and exportable it is.
Ahn Taeg Ho, Managing Director of Future Strategy, Munhwa Broadcasting Corporation (MBC), South Korea
Cho Hyo jin, Producer of Seoul Broadcasting Corporation (SBS), the network that has been airing the show in its Sunday evening primetime slot, revealed that the show allows room for creative expression by allowing participants to improvise or adapt their own theme in each episode. Also the concept of the show changes accordingly when there are guest stars introduced or if the episode is shot abroad or in a new setting. Mr Cho said, “For example, we made a show with international footballer Park ji Sung, which was entirely based on football.”
Cho Hyo Jin, Producer, Seoul Broadcasting System (SBS), South Korea
“[Running Man] is a surrealistic game in the real world.” Mr Cho also said that the use of multiple emcees with different backgrounds has also helped to make the show appealing, as they bring a multitude of personalities to the show. For an international audience, he said that Running Man emphasises on entertainment values through games and the cast’s own experiences and dreams. He credited the critical success of the show to crew members and their quick decision-making ability that allowed them to keep things moving despite hectic production timelines. Mr Cho added that “[Running Man] is a surrealistic game in the real world.” High ratings and mass acclaim of the show have caught the attention of broadcasters elsewhere too, and the rights to air the show have already been sold to 11 Asian countries, including China, japan and Singapore. Episodes have also been remarkable for gueststarring jackie Chan as a mission-giver, along with Korean starlets jung Yong-hwa and Lee Min-jung, who showed off their skiing skills.
DAY 1 | GREAT MINDS SHARE
SkILLSEtS, Not ForCE, NEEDED to ENtEr CHINA Rebecca Yang, Chief Executive Officer, International Programme Content Network (IPCN), China PRC
Entering the China market today is all about having the right skills, not by force, according to Rebecca Yang, CEO, International Programme Content Network (IPCN). The firm that is also China’s number one format distributor, re-established the formatlicence market in China and acted as the inspiration behind two of the most popular shows: China’s Got Talent and The Voice of China.
Apart from creating a well-marketed product that suits the Chinese audience, Ms Yang said it is crucial to have an enduring and trusting relationship with one’s business partners. She cautions that media and entertainment companies should not challenge the State Administration of Radio, Film and Television (SARFT)’s intelligence or its patience. She said, “If a format does not work, be honest and give up. “
Ms Yang warns that China is a market that must be taken seriously. From an investment point of view, according to PricewaterhouseCoopers (PwC), the media sector demonstrates significant opportunities.
Ms Yang is among the first in the industry to admit that IPCN is still learning about content deal-making, citing The Voice of China as an example, as it took 18 months to seal that particular deal.
global entertainment media spending will increase from uS$1.6 trillion in 2011 to 2.2 trillion in 2016; China will be the fastest growing region for the entertainment and media industry growing 12% from 2012 to 2016 more so than the uS, uK or japan.
Fighting ruthless copycats, seeking approval from the SARFT and having sponsorship plans fall apart just weeks before transmission were some of the challenges met by IPCN. Despite these challenges, The Voice of China still became the most talked-about show in China. Ms Yang added, “In a complicated market like China, there’s no one real hero, but a group of trusted partners who are always behind you and watching your back”.
Moreover, the TV market has experienced tremendous growth over the last few years, with broadcast revenue increasing from uS$10b in 2004 to uS$33b in 2010.
The neW PlaYer with over 72 hours of content being uploaded onto YouTube every minute, it seems television now has a thousand faces. Available 24/7, and often at little or no cost, television’s many faces are exploring new ground with the help of cable providers and satellite TV operators, Internet Protocol television (IPTVs) and naturally, YouTube. just five years ago, plasma TVs and 3D TVs were the craze but today many are hankering for the convenience of mobility.
Michelle Guthrie, APAC Director for Large Partnership Solutions, Google/YouTube, Singapore with moderator, Ranga Somanathan (right), CEO, VivaKi Malaysia.
Speaking at the 13th Asia TV Forum & Market, google/YouTube’s APAC Director for Large Partnership Solutions, Michelle guthrie shared that modern audiences are familiar with using multiple devices at once and the boundaries are blurring as traditional TV and YouTube have become complementary platforms. Audiences these days may view content on traditional TV, but discover or consume more of it on YouTube.
google is also exploring new content partnerships and deal-making opportunities in the film industry. According to Ms guthrie, google is working with film companies to introduce a ‘movie rental’ model that will allow YouTube viewers to rent and view movies. She shared how YouTube aspires to be a multi-dimensional video platform for hosting and repurposing all kinds of content.
with new generations of audiences increasingly watching Internet TV or made-for-TV content online, the competition for attracting eyeballs is intensifying. Technology companies like google need to find innovative ways to break into the content market with new monetising solutions.
The Internet has and will continue to change every segment of television from content and services to network and devices. However, the future of television will lie in the hands of those who can reinvent the wheel to understand the business of next-generation TV, and not just the technology of it.
15
JOSEF TAMAS BOKA
Managing Director, DE Media Group Ltd, Hong Kong This year we have seen plenty of restructuring, strategic partnership, investments and promotional commitments in the TV industry. 2012 seems to be about coping with the rapidly changing environment, searching for ways to bring the TV, Internet and advertising industries together. 2013 might be the year when the traditional approach to television will begin to fade out and we will see new ideas, new players, new innovations and new ways to engage the audience. Increasingly interesting and compelling content is being created. Producing content costs significantly less as a result of easily accessible new technologies. These technologies can help producers to create new, high-quality content in a very short time frame at an amazingly low cost. This will irreversibly change the way we think of content in the future. DE Media Group is still mostly involved in content acquisition for television, however, we are actively exploring ways to work with and develop new media platforms.
FeAtUReS
A BLASt From tHE PASt, HErE to StAY Branded entertainment arrived in the 1950s, when many TV programmes, especially soap operas, were sponsored. However, when the 30-second TV commercial took off, branded entertainment took a backseat for over 40 years, only making a comeback in the late 90s. And what a comeback it has been! “Today, the practice of branded entertainment has since evolved to become a mixture of product placement (like Coke on American Idol), media integration deals (watch any episode of Top Chef) and digital bits, many with celebrities reinventing themselves through the web,” said Mike wiese, Director of Branded Entertainment at jwT New York, in an article he wrote for Forbes. From basic sponsorships to sophisticated, seamless integration of products within a programme, branded
entertainment can now be found in all its stripes, across all media platforms – broadcast, films, games and also online. In addition, with the introduction of a separate Branded Content and Entertainment category at the Cannes Lions Awards, as well as the inauguration of the Australasian Branded Entertainment Awards, both earlier this year, it is perhaps safe to say that the time for branded entertainment has come.
DAY 1 | FEATURES
17
BACARDI wAS COMMENDED FOR TAKINg THE MuSICAL ROuTE TO REACH OuT TO THE AuDIENCE. The Dewansts | photo: Kunal Kakodkar
QUALItY IS kEY As branded entertainment evolves, one thing we can be sure of is that quality is key. In this respect, Asia has stepped up to the challenge, producing not only effective but also award-winning content. Take for example Bacardi’s win at the Cannes Lions awards this year. Created for Dewar’s, Bacardi’s blended scotch-whisky brand, The Dewarists is a musical television series that is part music documentary and part travelogue. The show features musicians from around the world and from different musical genres, collaborating to create original music inspired by the location they have travelled to in India. with India’s strict regulations on promoting alcoholic brands through above-the-line communication, Bacardi was commended for taking the musical route to reach out to the audience. Praised for its storytelling and integrated approach, the show is a brand platform that celebrates the musical game-changers that embody Dewar’s brand philosophy of “some
things are just worth doing”. It is clear the audience definitely agrees. It enjoyed surging popularity in its first season and is currently in its wellreceived second season. Other countries in Asia are also seeing truly creative branded entertainment content across varying platforms and with equal success. For example, in Malaysia, Polident’s reality TV show, Kilauan Emas (Golden Shine) is indeed a shining example. Throwing away the usual mould, the denture brand created groundbreaking branded content that focussed on a singing contest exclusively for those 45 years old and above. Breaking through a shame barrier, the show demonstrated how denture wearers and their peers could sing with gusto. Tripling Polident’s sales, this campaign was recognised at the Asian Marketing Effectiveness Awards earlier this year. In South Korea, an online “mockumentary”, True Origins Of Pizza, from Mr Pizza, the nation’s
largest pizza chain, went viral with more than two million views. Created to launch the pizza brand in the uS, it was a clever satire exploring the “true” origins of pizza, with fake experts. The clip was shared across social media and got picked up by hundreds of blogs and even respected news organisations like The Washington Post and the Wall Street Journal. Its momentum grew, online debates got heated and it was independently translated into several languages, spreading its reach. At last count, it had earned two million dollars of unpaid media and had a 1600% return on investment! Over in Beijing, IBM had a big winner with Parallel Paths, a branded content film about two hungry-for-success salesmen climbing the corporate ladder. The film was cleverly thought out, subtly integrating IBM’s Lotus Notes throughout the story. Meant to revive a tired product, it worked. New leads went up by 30% and existing leads by over 260%. unsurprisingly, it took home a gold at the China Effie Awards 2012.
18
DAY 1 | FEATURES
oN A CHINESE WINNING StrEAk
Doublemint The Sing-Off, LiquidThread Shenzhen Satellite TV
The IBM example is not the only one coming out of China. The fact that Starcom MediaVest group (SMg), one of the largest brand communication groups in the world, recently launched LiquidThread in China is perhaps testament to the potential there. LiquidThread is the branded entertainment unit of SMg and it provides expert custom content solutions to their clients. According to Silvia goh, its chief content officer, branded entertainment has taken off at tremendous speed in China. “(I)n the last two years, branded entertainment has evolved from straight-in-yourface hard sell product placement to tasteful and seamless branded content integration. TVCs will never be replaced, but instead branded entertainment serves as a complement to emotionally engage the audience further, hence creating loyalty and a long tail in a marketing campaign”.
a heroine who, as a fresh graduate, landed a job in an international public relations agency. Their key client was Clear, a shampoo label. In contrast, a recent successful campaign by johnnie walker, Yulu (Words of a Journey), took a documentary approach to tell the stories of 12 Chinese pioneers. Displaying more depth than most such campaigns, it had a standout component – a strong digital media element that drove a socially-relevant conversation on what inspires people to “keep walking”. The involvement of one of China’s most popular and influential bloggers, Han Han, sealed the deal. LiquidThread too has hit more than a few winners with its ongoing, successful collaboration with wrigley’s Doublemint. The latest is Doublemint The Sing-Off which was introduced in May this year. LiquidThread together
One example of a campaign that has a “long tail” would be Ugly Wudi. Created by unilever in 2008, the show is China’s answer to the hit American TV series Ugly Betty. Despite its less than subtle product placements in the show, the series was a success, garnering over 73 million viewers on its opening night alone and leading to a 21% increase in brand awareness for Dove after the first season. That success wrapped up after four seasons but almost immediately, unilever returned with Unbeatable, a drama created for their shampoo brand, Clear. with more subtle product integration, the show featured
with Shenzhen Satellite TV launched the group a cappella talent show, a nationwide first. Adding to their brand message “Fresh Breath Brings us Closer”, Doublemint created for the competition the slogan “Sing together, amazingly better” to highlight not only singing performance but also teamwork. As LiquidThread’s Ms goh says, “Don’t be afraid to be the first to innovate, to push the envelope. The core value of branded entertainment lies in content. Do remember that content is still king! without a compelling story to be told, the audience will not be drawn to engage.”
oPPortUNItIES IN UNCHArtErED tErrItorIES However “(i)t begs the question, with the ongoing convergence of media, technology and brand narratives, what should the next evolution of branded entertainment be? How can it be better than just being ‘content’?”, asked Mr wiese from jwT.
Ugly Wudi (Hunan TV)
That answer will probably be revealed as brands and their media agencies explore the entire spectrum of creative possibilities. with tastes and cultures, laws and regulations, needs and demands differing across the globe, it is an exciting time to see what comes next for branded entertainment!
DAY 1 | FEATURES
PEtEr’S PICkS Peter Hamilton
01. ComEDIC rEALItY. Duck Dysnasty (A+E Networks)
19
03. LIvE! Space Jump (Red Bull Stratos- Unamed Flights)
Space Jump. Discovery won
massive ratings for its live coverage of Felix Baumgartner’s leap from the heavens. No one will say “Live won’t work” any more.
04. EmBED My Life as a Turkey (Photo-Wildscreen)
Duck Dynasty on A+E
Networks. It’s funny, and weird... but not disturbing. Plus it’s pure Americana. Funny Americana is the biggest trend for 2013!
02. DrAmA Killing Lincoln (National Geographic Channel)
Peter Hamilton has made a career out of picking winners in the non-fiction TV space. He is a New York-based consultant who has worked with A+E, Discovery, National Geographic, Singapore’s Media Development Authority, and all the major players in the field of non-fiction TV. We asked him what his picks of the hottest genres and trends were.
My Life As A Turkey. Don’t just
report! Embed! PBS’s Nature series captured the trend when a naturalist crossed the line and “became” a wild turkey in this wonderful documentary.
05. EvENt Curiosity - Plane Crash (Discovery Channel)
Killing Lincoln on National geographic is a factual drama based on a huge and fascinating historical event. watch the shift from drama reconstruction to blends of fully-scripted drama and traditional non-fiction.
Plane Crash. Discovery and uK’s Channel 4 spent millions with Dragonfly Film and Television Productions to crash a 727 in the Mexican desert. Lots of careers were on the line. The cameras rolled. Audiences were off the chart. This is hard to replicate, but the channels are looking for encores.
PRODUct neWS cBs studios international
Viacom international media networks (Vimn)
EMILY OWENS, M.D. | In Emily Owens, M.D., a first-year medical intern played by Mamie gummer is excited to enter adulthood as a professional only to discover that life in a hospital isn’t so different from high school.
RAGS | Rags follows the story of Charlie Prince, an orphan living in New York City with his acerbic and unloving stepfather and spoilt simple-minded stepbrothers Andrew and Lloyd (House of Anubis’ Burkely Duffield). Charlie’s dream is to be a singer, and while he is vocally talented and can write music, he can’t seem to catch a break. Kadee worth, on the other hand, is the daughter of music mogul Reginald worth (Isaiah Mustafa) and is an international pop phenomenon. while the world knows her as a glamorous superstar, she is secretly frustrated with singing other people’s songs and wearing clothes other people choose for her. Kadee wants the world to hear and see her true talent. Despite every obstacle that gets thrown in their way, once Charlie and Kadee find one another, they both finally get what they have been looking for – a voice, a stage, an audience and each other.
Emily Owens, M.D (CBS Studio International) Littlest Pet Shop ( Hasbro Europe)
HasBro europe LITTLEST PET SHOP | Littlest Pet Shop is an animated comedy-adventure that centres on the life of a fun-loving tween girl Blythe and the fantasy adventures of the pets that she cares for at Littlest Pet Shop. Blythe moves into her new apartment building with her airline pilot father and quickly discovers that Littlest Pet Shop doesn’t sell pets, it caters to them! Much to her surprise, Blythe discovers her unique ability to converse with the pets at the shop’s day camp. join Blythe, her friends and the pets in an amazing, exciting and whimsical adventure.
mBc MISSING YOU | Starring: Park Yoo-chun, Yoon Eunhae, Yoo Seung-ho. Love seemed to be enough but he was too young to protect her. Only 15 years of age he disappears after he witnesses his girlfriend getting assaulted. In order to get her back, the boy becomes a man. The girl keeps running away from him because of the traumatic experience. They play hide-and-seek in their slow courtship.
turner BroadcastinG system asia paciFic, inc MONDAY MORNINGS | Set at the fictional Chelsea general Hospital in Portland, Oregon, Monday Mornings follows the lives of doctors as they push the limits of their abilities and confront their personal and professional failings. B2ST ON QTv | Korean pop sensation B2ST takes Macau by storm with a one-night-only concert. get an exclusive backstage pass to the group’s exciting adventures, which take you through the start of their trip and ends back in South Korea. From the tension, the thrills, the jokes and the hurdles along the way—it’s an exciting 24 hours for these idols.
Missing You (MBC)
Rags (Viacom International Media Network, VIMN)
B2ST ON QTV (Turner Broadcasting System Aisa Pacific Inc)
DAY 1 | PRODUCT NEWS
dori media Group
21
Devious Maids ( Disney Media Distribution)
THE MONEY PUMP | A thrilling primetime game show featuring two contestants fighting together against The Money Pump – trying to solve eight trivia questions as fast as they can before all the money is pumped away. The contestants may be playing as a couple – despite them being asked an identical question, they each have to answer alone.
Kung Ako’y Iiwan Mo, (Without You) (ABS-CBN International Distribution
aBs-cBn international distriBution
while they think of the answer, the pump starts pumping out the prize money. The sooner they answer, the sooner The Money Pump stops pumping. If both are correct, they move on to the next questions. However, if one is wrong and one is right – the money pump will increase the level and pump faster!
KUNG AKO’Y IIWAN MO (WITHOUT YOU) It’s a story of childhood friends Paul and Sarah who meet again after seven years, rekindling their love and eventually getting married. To seek greener pastures for his newly built family, Paul flies to Doha. All alone overseas, Paul finds comfort in his old flame Mia and forges an unlikely friendship. Meanwhile, left in the Philippines with Paul’s family who despises her, Sarah deals with the difficulty of being apart from her husband and the fateful death of their baby. when Paul returns home, he realises that distance has taken its toll on his marriage. He asks for a separation, but Sarah vows to fight for their marriage no matter what. Things get more complicated when Mia asserts her love and leaves no stone unturned trying to steal Paul away from Sarah.
disney media distriBution DEvIOUS MAIDS | Meet Beverly Hills maids Rosie, Marisol, Carmen, Valentina and Zoila. It’s their job to clean up the messes left by the rock stars, filthy rich billionaires, and selfcentred celebrities they work for. However they’ve all got their eyes on a bigger prize: a better life here in America. whether it’s emigrating their child from Mexico, or having a career in music, they’ll do whatever it takes, including flirting with the bosses’ son or blackmailing a philandering husband. when their friend and fellow maid is found brutally murdered, she takes a shocking secret to her grave. Now, the Devious Maids will do anything to protect it.
Bittersweet ( Telemundo Internacional)
The Money Pump (Dori Media Group) The Money Pump (Dori Media Group)
comareX
telemundo internacional BITTERSWEET | Bittersweet takes us into the world of five couples and their everyday struggles, one of them being Mariana and Nicolas, who are about to celebrate their seven-year anniversary. Mariana, overwhelmed with the worry that she may develop a hereditary mental illness, decides to leave her husband and son to avoid them having the pain of seeing her suffer. However soon after, she finds herself captivated unwittingly by a new passion, and discovers behind this romance the madness of a psychopath. Mariana and Nicolas’s friends will try to help them, but first they must resolve their own conflicts, including infidelity, jealousy, ambition, and addiction.
GRACHI | Grachi is a story of a young girl who must learn to use her newfound magical powers all while coping with school, boys and growing up. Her rivalry with classmate Matilda for the affection of heartthrob Daniel sets the stage for a bewitching battle of spells that is sure to enchant and captivate viewers. Grachi is a story where fantasy meets reality, creating a whimsical escape for kids that is marvellously magical. Grachi (Comarex)
White Label Platform (Applicaster)
applicaster WHITE LABEL PLATFORM | Applicaster’s white Label platform includes content delivery, a content management system, and brilliant interactive apps. The platform enables broadcasters, formats and content owners to plan and execute new media mobile strategy in a scalable manner, bringing in new sponsorship revenues from day one. Features include cross-platform content offering, social TV and synchronised second screen interactions.
22
DAY 1 | PRODUCT NEWS
striX teleVision aB
Salad or Surgery ( Strix Televison AB)
SALAD OR SURGERY | The search for the fountain of youth fascinates most people, and we’re all bombarded with suggestions on how to look younger. However, what works best? Injections? Or extreme lifestyle changes that combine a new diet with exercise? This series follows characters who dream about a younger, improved look. what method is best?
AUStrALIA Flame distriBution
aBc commercial
JAMES & THOM’S PIZZA PILGRIMAGE Follow brothers james and Thom as they take to the road in their special Piaggio van on a three-wheeled culinary tour of Italy. They explore the origins of famous Italian dishes we all know and love and the vibrant food culture that continues to flourish in all corners of the country. This is a fresh, entertaining look inside the tastes and traditions that shape modern Italy. (6 x 25 min,HD)
MY GREAT BIG ADvENTURE | An important resource for tweens and young teens aged 10-14, My Great Big Adventure aims to help younger people deal with challenging situations. By tackling important issues in a light-hearted and positive way, it provides them with a roadmap for their big adventure through adolescence to adulthood. Kids tell their own stories, share their experiences and offer advice on issues such as bullying, family friction, technology, friendship, stress, winning and losing, body image, happiness, identity and disability in a way that empowers and engages kids. My Great Big Adventure reinforces the idea that no matter how difficult things are, there’s always something one can do to make things better. (10 x 20 minutes) Fatal Vows (Beyond Distribution Pty Ltd)
James & Thom’s Pizza Pilgrimage (Flame Distribution)
Beyond distriBution pty ltd
australian cHildren’s teleVision Foundation FLEA-BITTEN! | A pair of unlikely friends – a dog and a flea – escape the dog pound for hair-raising and hilarious adventures in the big city and beyond. Flea-bitten! is a cartoon comedy in the grand old tradition, with frantic chases, slapstick hilarity and the nuttiest cast of recurring guest characters ever assembled, featuring colourful canines, feral felines and bizarre bugs that inhabit this animal-centric world. Flea-bitten! ( Australian Children’s Television Foundation
My Great Big Adventure (ABC Commercial)
FATAL vOWS | when marriages fall apart, divorce can turn ugly and sometimes deadly. Divorce can bring out the worst in people, sometimes leading them to do terrible, shocking things they never imagined they were capable of, including murder. One can’t help but wonder what went wrong and how the couple got to such an extreme point. Throughout each episode we’ll watch our protagonists transition from being a happy couple “in love”, to a hostile one battling for the house, the kids, cold hard cash or alimony. As the relationship collapses, each episode uses interviews and reenactments to show how divorce can overwhelm a family to the extent that they become intertwined in a murder investigation. what the show asks are who killed whom and how did divorce drive this person to commit grisly, coldblooded murder? (10 X 60 min)
DAY 1 | PRODUCT NEWS
screening the future MIPTV is the spring TV market that sets your agenda for the year. The entire ecosystem of TV and online content in one place at one time.
50 years
The world’s market & creative forum for content on every screen
8 -11 April 2013 www.miptv.com Early-bird offer: register before 21 January and save 35%! Contact Paul Barbaro : paul.barbaro@reedmidem.com