ABOUT ASIAN TRAILS
Since 1999, Asian Trails has led the way in designing and delivering exceptional travel experiences across East and South-East Asia. We offer a wide range of innovative travel solutions across the region for leisure travellers and groups, as well as corporate clients and MICE delegates.
With operations in 10 countries, our innovative travel solutions and unique local insights set us apart as the destination management company of choice in Asia.
OUR CORE VALUES
Passion for travel
We love what we do! Our teams across Asia aim to inspire guests with a true appreciation for ‘Our Asia’.
Local knowledge
Our offices across Asia offer expert insights and on the ground knowledge about each destination.
Global representation
We have representatives around the globe offering multilingual services in every time zone.
Customer service
We want our guests to touch, taste and experience the beating heart of every destination they visit.
Innovation
We continue to seek new solutions and integrate new technologies into our wide range of services.
Responsibility
We focus on ethical and sustainable tours, including authentic interactions with local people and places.
SOUTH KOREA
JAPAN
ECONNECT
eConnect – Our real-time booking solution for B2B travel products and services. Our online booking platform provides access to the best available rates with real-time availability on an extensive range of services, including accommodation, transfers and flights.
RESPONSIBLE TRAVEL
Asian Trails aims to deliver superior travel services that maximise the positive impacts of tourism while minimisingnegative impacts.
Our ESTEEM principles
These values provide us with a clear framework to holistically incorporate more sustainable travel into our tours and excursions.
Asian Trails was founded in September 1999, by Luzi Matzig and Laurent Kuenzle in Bangkok, Thailand.
Asian Trails Holding is established in Gibraltar.
Asian Trails partners with Kuoni Travel Holding Ltd.
Asian Trails launches inbound operations in China.
Asian Trails Vietnam was the first Asian Trails office to become a Travelife Partner.
Asian Trails integrates with Lemax software, enhancing booking capabilities across the region.
In collaboration with leading technology provider 11Infotech, Asian Trails launches eConnect.
By the end of 1999, Asian Trails’ office network had expanded to Myanmar, Cambodia, Vietnam, Indonesia and Malaysia.
Asian Trails receives IATA accreditation.
Asian Trails begins joint venture in Laos.
Thomas Cook India Ltd., a subsidiary of Fairfax Financial Holdings Canada, acquires part ownership of Asian Trails Holding.
All Asian Trails’ offices receive the Travelife Partner award, reflecting the company’s commitment to longterm sustainability.
Asian Trails launches Digital Trails, an interactive tour experience, in partnership with Vox City Walks.
Asian Trails collaborates with major partners to increase connectivity for buyers and sellers, including WebBeds, Expedia, SiteMinder, Amadeus and HBX Group.
TTG Travel Awards
Best Travel Agency 2023 - 2024
Best Travel Agency Thailand 2002 - 2018
Best Travel Agency Indochina 2007 - 2017
Thailand Tourism Awards
Gold Award
2023 - Rural Life in Rayong
2023 - Nan: The Hidden Gem of North Thailand
Silver Award
2023 - Islands Discovery Adventure
Certificate Award
2023 - Northeast Thailand
World Travel Awards
Best DMC - Laos 2019-2021
Best DMC - Myanmar 2019-2020
Luxury Travel Guide
Best Service Standards - Thailand 2016-2017
Travel Weekly Asia
Best Travel Agency - Thailand 2007-2008
OUR MANAGEMENT TEAM
Asian Trails Group
Luzi Matzig Chairman
Asian Trails Group
Laurent Kuenzle CEO
Cambodia
Virginie Kury Managing Director
Malaysia & Singapore
Emir Cherif
Managing Director
Asian Trails Group
Sebastian Mendonca CFO
China & Hong Kong
Xiaolin Zhang Managing Director
Myanmar
May Htoo Deputy Managing Director
Asian Trails Group
Marc Albert
Group MD Ecommerce & Sourcing
Indonesia
Björn Schimanski Managing Director
Thailand
Delphine Guillon Managing Director
Laos
Francois Guillot General Manager
Vietnam
Bui Viet Thuy Tien Managing Director
