From nutraceutic als to c annabis: Howard Hoffman’s journey of innovation and oppor tunity

Pioneering Filipino-American entrepreneur makes waves in the cannabis industry

by MoMar G. Visaya / AJPress

a fascinating entrepreneurial journey spanning over a decade, Filipino American entrepreneur Howard Hoffman has ventured into various industries, ultimately finding his niche in the burgeoning cannabis business. From the early days of manufacturing nutraceutical supplements to the exciting world of cannabis extraction and product development, Hoffman has navigated challenges and seized opportunities to carve out his path to success.

The journey began with Hoffman establishing a nutraceutical supplement brand, evolving into manufacturing his own products and expanding into supplements and dietary goods such as collagen protein powders and green powders. Soon after, he ventured into private label manufacturing, producing products for other companies and diversifying into soaps, shampoos, and haircare items. The entrepreneurial spirit drove them further, leading to the creation of pharmaceutical products and conducting clinical trials for investigating new drugs for FDA approval.

However, the turning point came in 2018 when New York State opened the doors to hemp cultivation and extraction. Hoffman seized the opportunity, but the journey was not without its challenges. The price of hemp fluctuated drastically, with a sharp drop in value from $45 to $1 per pound. Nevertheless, being one of the few licensed extraction processors in the state, Hoffman saw the potential and made the strategic decision to transition into the cannabis business.

Breaking barriers in the cannabis industry

Obtaining license number 29,

Hoffman embarked on a new adventure, utilizing his extraction capabilities to turn cannabis into oils for a wide range of products. From edibles and gummies to vape carts and cookies, Hoffman and his company, Omnium Canna has the expertise to create, package, and instilled in me the ambition to achieve something big. She played a significant role in my journey as an entrepreneur,” he said. and distribute cannabis-infused products. These offerings find his way to licensed retail dispensaries, where consumers can experience the carefully crafted final products.

As Hoffman continues to navigate the dynamic landscape of the cannabis industry, he embodies the spirit of innovation, adaptability, and resilience. His journey serves as a testament to the power of seizing opportunities, embracing change, and staying true to one’s roots.

“I was selected to be one of the faces of the New York’s Why Buy Legal campaign because of the high points that I bring from my other business, where we have compliance measures in place for pharmaceuticals and nutraceuticals,” Hoffman told the Asian Journal.

Beyond his entrepreneurial pursuits, Hoffman has also dedicated his work to philanthropic endeavors.

Through his other company, pHresh Products, he embarked on a mission to save 39 children with open heart surgery, successfully helping six Filipino children in Cebu. The desire to make a positive impact extends beyond business, and Hoffman finds fulfillment in giving back to communities in need.

Born in the Philippines and raised in California, Hoffman draws inspiration from his Filipino heritage and family background. With deep roots in the Philippines, Hoffman cherishes his cultural heritage and strives to represent the Filipino community proudly.

His mom, Marilou Gaceta comes from the province of La Union.

“My mom always believed in me

With each milestone achieved, Hoffman paves the way for other aspiring entrepreneurs and showcases the potential for growth and success in the cannabis business. As the industry evolves and regulations change, Hoffman remains at the forefront, driven by a passion for innovation, a commitment to quality, and a desire to shape the future of the cannabis market.

Hoffman developed an interest in the wellness industry and making people well at a young age. He holds a patent on pH strips and high potential hydrogen, which he has studied extensively.

Among his various business ventures, Hoffman recognized the potential of cannabis in promoting wellness. He believes that cannabis possesses medicinal properties and can offer an alternative to synthetic drugs. Whenever a new state legalizes cannabis or a pharmaceutical company enters the cannabis market, Hoffman sees a decline in pharmaceutical sales as people turn to cannabis for its medicinal benefits.

“I own multiple businesses, and it’s all about focusing on wellness. I found that cannabis does have