Jolina Magdangal on social media influencers, reshuffling of local TV shows

By MArinel cruz Inquirer.net

FOR actress-TV host Jolina Magdangal, show biz celebrities should not feel threatened by social media influencers, who are now also being hired by companies and producers to become brand endorsers or host shows and events.

In fact, Magdangal is working closely with some of them, particularly Jackie Gonzaga, Ralph Malibunas, Patsy Reyes and Zendee, in “Sinong Manok Mo?” (SMM), a weekend game-variety program on PIE Channel.

“I’ve never felt threatened by them because I feel that these influencers will never become successful if they don’t have anything good to offer their followers. They must have planned well whatever content they show on their platforms. They won’t be called influencers if people don’t find them relatable. This is the reason companies invest in them,” Magdangal told Inquirer Entertainment in a recent virtual chat.

them whenever she finds some of their content funny or inspiring.

‘Weird and different’

“I cannot compare what they do to how we were back in the day. The situation today is different. Influencers are people who are able to adapt to change,” she explained. “When I got to talk to some of them, I realized that I also have a lot to learn from them. And with the 30 years of experience I have working in this industry, I know I can also share a thing or two with those who are willing to listen.”

Magdangal was a guest artist on the July 1 episode of “It’s Showtime,” the day the noontime show premiered on GTV. She said performing felt “weird and different.”

“While we were rehearsing, I realized that I was performing with people I used to work with in ‘Party Pilipinas’ and ‘Sunday All Stars.’ I was like, ‘What’s happening? Is this for real?’ I was thrilled to see all of them. Yes, there’s still competition, but a really friendly one.”