Niana: On her own terms

By Christina alpad ManilaTimes.net

DESPITE her young age, Niana Guerrero already commands enormous influence. She has more than 14 million followers on Instagram, 15 million on YouTube, 24 million on Facebook and 38 million on TikTok. That’s more than 90 million total followers across her socials.

The dance dynamite first gained popularity as the adorable tween sister of boyband member Kyle Ranz.

They even got nominated and won Favorite Pinoy Internet Star at the 2019 Nickelodeon Kids’ Choice Awards.

But soon, with her charm and other creative talents, she attracted fans of her own.

Today, this 17-year-old’s influence has gone beyond the Philippines with her latest international feat. Yes, she’s back as a nominee at the 2023 Nickelodeon’s Kids’ Choice Awards in the Favorite Asian Creator category, but this time, she’s nominated as a solo artist.

“To be nominated in this new category as Niana Guerrero for me is just really cool, and awesome and surreal,” Guerrero said in a one-onone media interview with The Manila Times Entertainment.

However, she did not forget to credit her brother who first brought her into the world of content creation.

“When my brother found out, he was actually very excited and honestly, without him, I wouldn’t be where I am today. I’ve learned so much from him regarding content creation and all that stuff, so big shout out to him.”

Besides the viral dance videos she posts on her social accounts, Guerrero also charms her fans with family content she shares not just with Ranz Kyle but the rest of her family. In fact, theirs is a family of content creators. Ranz Kyle, Niña Stephanie Guerrero and Chelsea Ongsee have their respective social media presence where they dabble in lifestyle, beauty and travel content.

Letting in on the process, she described, “For the YouTube vlogs, it’s just me and my brother who meet with our team about the content idea. And then, we ask our family if they want to join the video. For us, as long as they are willing to do it, we’ll do the vlogs.

“But for my dance videos, those are really spontaneous. I’m just doing what I love doing and exploring different things in terms of content.”

Meanwhile, additional content comes in the form of annual songs Guerrero records with her brother. In previous years, they realized pop tracks, but for 2023 they surprised fans with the angsty and anthemic song “Noise.”

Guerrero said it was a deliberate effort to release something different, and it’s PAGE B5