DMA 2022 Brochure

L R I A22

#DM 2 11.11.2

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THANK YOU TO OUR SPONSORS

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CONTENTS

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WELCOME NOTE BEST OOH DIGITAL CAMPAIGN BEST USE OF VIDEO BEST BRAND sponsored by Wondr BEST CONVERSION STRATEGY BEST TECHNOLOGY INNOVATION BEST DIGITAL STUDENT OF THE YEAR BEST IN FINANCIAL SERVICES BEST STRATEGY sponsored by Fivetran BEST SOCIAL MEDIA CAMPAIGN BEST SEARCH CAMPAIGN BEST WEBSITE BEST APP BEST IN RETAIL & CONSUMER GOODS sponsored by Business Post BEST IN GOVERNMENT & NOT FOR PROFIT BEST INTEGRATED MEDIA STRATEGY BEST PODCAST BEST NEWCOMER BEST NATIVE CAMPAIGN sponsored by Hotel & Catering Review BEST USE OF MOBILE BEST COLLABORATIVE CAMPAIGN BEST INTEGRATED DIGITAL CAMPAIGN sponsored by Kantar BEST CREATIVE BEST SMALL AGENCY sponsored by Connexus Recruit BEST AGENCY

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JUDGES

Avril Crotty Catherine Flanagan Ciarán Maher Colin Baker Curtis Delaney Damian Gordon Darren Conway Dr. Kevin Byrne Edel Walsh Emmet Ryan Gareth Dunlop Gary Twohig Graham Morris Greg Canty James Patten John Carty Joseph McGucken Julie Blakeney Julie Schiro

Karen Conway Marija Grishin

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Mark O’Brien Martyn Rosney Natalie Culligan Niall Kitson Rick McKee Robert Farrell Timothy Kovar

Freelance Marketer Head of Special Projects with ITIC CEO and co-founder of Square1 Presenter at Ireland AM Digital Marketing Manager at Connexus Recruit Lecturer, The Technological Uiniversity of Dublin Comedian, Actor, Writer and Podcaster Head of Department of Print and Digital Media at DIT Head of Digital Marketing, EY Ireland Journalist at Sunday Business Post CEO at Fathom Founder and Managing Director Fizfit Founder of Connexus Managing Partner of Fuzion Lecture, University of Limerick Lecturer and researcher, Galway International Hotel School, Galway - Mayo Institute Online Content Creator Founder of Jailbird Communications Assistant Professor of Marketing & Academic Director of the MSc in Digital Marketing Program, UCD Michael Smurfit Graduate Business School Managing Partner of Fuzion Communications Assistant Professor in Marketing - University College Dublin Lead Engineer of Eaton Corporation Partner at ReputationInc Lecturer, Maynooth Head of Digital (Technology Division) at Mediateam Commercial Director of The Pierce Partnership Lecturer at Digital at Marketing Institute Lecturer, Technological University Dublin

04/11/2022 12:07

WELCOME

Ashville is delighted to welcome you all to this year’s Digital Media Awards 2022.

Now in their 19th Year the Digital Media Awards are still the most prestigious digital awards in Ireland.

The last 3 years have been difficult for everyone, from the self-employed to the largest industry and tonight we will celebrate those that overcame the struggles and hurdles that no one could have predicted 3 years ago. The resilience and adaptability of digital companies across Ireland is recognised worldwide, and tonight we are thrilled we can celebrate these companies face-to-face.

We would like to say a huge thank you to all of our judges for the time they spent laboriously reviewing each entry and for undertaking the near impossible task of creating our current list of finalists. We would also like to thank the entrants for submitting the highest quality of applications this event has ever seen. You have made tonight possible!

Thank you also to our sponsors, who with your support have helped to shape and grow these awards for another year Thank you, and best of luck to all of tonight finalists Ashville Media Events Team, DIGITAL MEDIA AWARDS 2022

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BEST OOH DIGITAL CAMPAIGN

EDELMAN ON BEHALF OF SSE AIRTRICITY FOR OUR WORLD MEDIACOM EGGSCELLENT RESULTS FOR LIDL WITH A TRADIGITAL APPROACH TO EASTER OMD ‘SAVING 101 LIVES WITH PROGRAMMATIC OOH’ OMD & TALON OUTDOOR FROM CONSTRAINTS COMES CREATIVITY: IRELAND’S FIRST INTEGRATED LIVE FEED PROGRAMMATIC OOH FOR SPECSAVERS PML GROUP POWER PLAYS: DIAGEO’S DIGITAL STEP-CHANGE POSTERPLAN IRELAND THE IRISH SUN, ENTERTAINING LIFE’S LITTLE MOMENTS TALON IRELAND MYHOME.IE DRIVING DIRECT RESPONSE WITH OOH

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BEST USE OF VIDEO

BIGO MULTIPLICITY CONNELLY PARTNERS DUBLIN MYEXPRESSWAY DENTSU BIRRA MORETTI BRINGS THE ESSENCE OF ITALIAN APERITIVO MOMENTS TO IRELAND THROUGH ‘THE SHARED TABLE VIDEO SERIES’ EDELMAN DEEP RIVERROCK VITAL EDELMAN ON BEHALF OF GALLAGHERS BAKEHOUSE BREAD MADE BETTER: THE SECRET IS OUT HAVAS MEDIA THE RIGHT VIDEOS ON THE RIGHT PLATFORMS HOTEL WOODSTOCK WAX ON, WAX OFF’ – IRISH HOTEL OWNER & HUSBAND GETS “A SERIOUS LESSON IN CLEANING” SHOWRUNNER WHERE IS MR TAYTO? STARCOM PART OF CORE LIVING LEAVES A MARK SUPERVALU X TBWA\DUBLIN SUPERVALU CHRISTMAS: HOW WILL DEERMUID FLY BACK TO SANTA? UNIVERSITY OF LIMERICK STAY CURIOUS – POSTGRADUATE STUDIES AT UNIVERSITY OF LIMERICK ZOO THE ABBEY THEATRE

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BEST BRAND

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SPONSORED BY

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BEST CONVERSION STRATEGY

ALL HUMAN DRIVING PERFORMANCE WITH CUSTOMER-CENTRIC APPROACH DENTSU CHECKING-IN WITH THE RIGHT AUDIENCE TO CHECK-OUT WITH INCREASED REVENUE AND ROAS DENTSU SUCCESS IN A BOX, WHILE THINKING OUT OF IT DENTSU RISING ENERGY SALES IN A TIME OF RISING ENERGY COSTS DENTSU TAKE A SEAT ON YOUR PERSONALISED JOURNEY TO CONVERSION FIFTY-THREE SIX // THE RUGBY NETWORK FIFTY-THREE SIX // THE RUGBY NETWORK FRANK & BEAR GET YOUR GOAL ON MINDSHARE TESCO – APP LAUNCH MINDSHARE TESCO – GROCERY HOME SERVICES OMD & TALON OUTDOOR FROM CONSTRAINTS COMES CREATIVITY: IRELAND’S FIRST INTEGRATED LIVE FEED PROGRAMMATIC OOH FOR SPECSAVERS SPARK FOUNDRY, PART OF CORE ALIGNING MESSAGING, MOTIVATION AND MAGNETISM TO DRIVE GROWTH FOR VHI.

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WOLFGANG DIGITAL WOLFGANG DIGITAL & INTERSPORT ELVERYS – WHILE JEFF IS IN SPACE…ELVERYS IS THE PLACE!

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BEST TECHNOLOGY INNOVATION

AUDIOXI SHAKE YOUR PHONE TO HELP UKRAINE AUDIOXI AN POST LEVEL UP WITH “IN-GAME” AUDIO ADS DENTSU CAN WE REALLY RESPECT YOUR DATA CHOICES? WATCH US! DMG MEDIA (IRELAND) TEXT MINING: SENTIMENT & TOPIC ANALYSIS OF OPEN ENDED RESEARCH RESPONSES INFLUENT MEDIA SAY IT NOW & VODAFONE IRISH EXAMINER COOKIELESS DISPLAY BEATS PAID SEARCH. FACILITATED BY DENTSU, BANK OF IRELAND REACHES & SUPPORTS FARMERS WITH THE IRISH TIMES AND THE IRISH EXAMINER GROUP’S NEW DMP: PERMUTIVE MEDIAHUIS MEDIAHUIS PROGRAMMATIC PLUS SPARK FOUNDRY HSE – PAY ATTENTION! HOW THE HSE KEPT THE COVID-19 PROTECTIVE MEASURES FRONT OF MIND USING DISPLAY THE IRISH TIMES GREENER FORMATS

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BEST DIGITAL STUDENT OF THE YEAR

CAOIMHE MULLIN TUS ATHLONE CHRISTOPHER KEARNS TUS ATHLONE DYLAN STYNES TUS ATHLONE LAURA CARROLL TUS ATHLONE STEPHEN MCQUAIDE TUS ATHLONE

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BEST IN FINANCIAL SERVICES

256 CONTENT NUGGETS DELIVERED GOLD FOR CUSOP’S NEW BANK CARD 256 GOODBYE BORING – HOW CONTENT SUPERPOWER DROVE PENSION RESULTS STARCOM PART OF CORE AIB GAA THE DRIVE CONNELLY PARTNERS DUBLIN GIVE BETTER A TRY CORE AN POST, SEIZING THE CURRENT OPPORTUNITY DENTSU GET ONLINE NOT IN LINE FATHOM - A LOW & BEHOLD COMPANY PERMANENT TSB X FATHOM: SUPPORTING IRELAND’S BANKING CUSTOMERS WITH MOVING BANK TOTAL DIGITAL RAISING THE BAR FOR COMPLIANCE & RISKS WOLFGANG DIGITAL WOLFGANG DIGITAL AND ZURICH IRELAND – SEEING IS BELIEVING WONDR KBC BANK IRELAND

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BEST STRATEGY

256 EMPOWERING SMALL BUSINESSES TO RECOVER FROM COVID-19 256 CONTENT NUGGETS DELIVERED GOLD FOR CUSOP’S NEW BANK CARD CONNELLY PARTNERS DUBLIN GIVE BETTER A TRY DYNAMO WAKING SLEEPING GIANTS SHOWRUNNER WHERE IS MR TAYTO? SHOWRUNNER VHI RUNNING START SUPERVALU X TBWA\DUBLIN SUPERVALU CHRISTMAS: HOW WILL DEERMUID FLY BACK TO SANTA? TENEO MIDLETON VERY RARE DAIR GHAELACH KYLEBEG WOOD LAUNCH TENEO ‘AWAKEN THE BOLD’ THE NATIONAL LOTTERY WHERE IRELAND GOES TO DREAM ZOO ELECTRIC IRELAND

SPONSORED BY

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BEST SOCIAL MEDIA CAMPAIGN

CONNELLY PARTNERS DUBLIN MYEXPRESSWAY DENTSU DO YOU DARE DANCE WITH YOUR FINANCES? EDELMAN ON BEHALF OF GALLAGHERS BAKEHOUSE BREAD MADE BETTER: THE SECRET IS OUT GRANITE DIGITAL 1 BILLION COLOURS OF IRELAND GROUPM INVENTION BRENNAN’S BREAD TODAY’S BREAD FOREVER FUELLING DIGITAL TRANSFORMATION IRISH DISTILLERS JAMESON SUMMER SPIRIT LADBIBLE IRELAND LTD X OMD X HORSE RACING IRELAND LADBIBLE IRELAND FOR HORSE RACING IRELAND MACE IRELAND MACE RIGHT OPTIONS - A WALK WITH JOHNNY SEXTON AND VIKKI WALL MEDIACOM ‘OUTBELIEVE’ SKY & FAI WOMEN’S NATIONAL TEAM TBWA\DUBLIN SUPERVALU CHRISTMAS: HOW WILL DEERMUID FLY BACK TO SANTA? THE NATIONAL LOTTERY ENSURING LOTTERY ADS MAKE A SPLASH

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VROOM DIGITAL THIS IS NOT US – CHALLENGING NEGATIVE IRISH STEREOTYPES

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BEST SEARCH CAMPAIGN

ADAPTIVE & CO AUTOMATION WITH A CONSOLIDATED APPROACH CORE DISRUPTING THE DISRUPTOR DENTSU A RECIPE FOR SEARCH SUCCESS DENTSU TAKE A SEAT ON YOUR PERSONALISED JOURNEY TO CONVERSION DENTSU PUSHING PERFORMANCE TO THE MAX WHILE BROADENING THE HORIZON OMD OMD AND AER LINGUS: NAVIGATING TURBULENCE TO FLY HIGHER THAN EVER PHD CAPTURING HIGH QUALITY LEADS WITH PPC. SPARK FOUNDRY, PART OF CORE THREE’S SOLD OUT SUMMER STARCOM, PART OF CORE OVER THE RAINBOW (TARGET) WOLFGANG DIGITAL & DALATA HOTEL GROUP WOLFGANG DIGITAL & DALATA HOTEL GROUP – LOCKED DOWN BUT NOT OUT WOLFGANG DIGITAL AND ZURICH WOLFGANG DIGITAL AND ZURICH IRELAND – SEEING IS BELIEVING ZENITH, PART OF CORE KEEPING IT CURRENT ILCU

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BEST WEBSITE

ALL HUMAN TRANSFORMING FÁILTE IRELAND’S DIGITAL EXPERIENCE CONOR MCLAUGHLIN & ASSOCIATES CONOR MCLAUGHLIN & ASSOCIATES FATHOM – A LOW&BEHOLD COMPANY X WIBBLE DELIVERING ENHANCED USER EXPERIENCE, INFORMATION CREDIBILITY AND TRUST FOR FACT CHECK NI GRANITE DIGITAL BURREN SMOKEHOUSE WEBSITE KOOBA 3 OLYMPIA MANNA AN GRIANAN THEATRE MANNA RETAIL IRELAND SKILLNET OPEN DESIGN & DIGITAL VIKINGS & VISITORS – HERITAGE & HOME SQUAREDOT ASPEN GROVE WEBSITE BY SQUAREDOT SQUAREDOT TRIANGLE WEBSITE BY SQUAREDOT TOTAL DIGITAL RAISING THE BAR FOR COMPLIANCE & RISKS WONDR AA IRELAND

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BEST APP

BARREL PROOF IRISH WHISKEY APP BMD PUBLISHING THE DARE APP RANKED NO 1 FOR ANXIETY RELIEF IN THE US & UK IZEST MARKETING UGLOW APP SCOPE TICKETS SCOPE TICKETS THE NATIONAL LOTTERY THE NATIONAL LOTTERY APP – MAKING DREAMS COME TRUE TIRLAN FORMERLY GLANBIA IRELAND MYMILKMAN APP

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Wake up to a smarter Sunday BEYOND HUMAN

AIDAN REGAN

SURVIVAL STORY

DEIRDRE HEENAN

The artist who became a cyborg CONNECTED MAGAZINE

Renters are a rising political force

Inside China’s forced labour camps

Another election in the North will achieve nothing

Page 18

The Magazine

Magazine October 30

Octob er 30,

2022

Vol 35 No 43

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businesspost.ie

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Price €4.20

Intel workers to be told of potential job cuts in weeks

or’s A surviv e ic vo

‘I am not avoiding discussing anything with anyone’ Mary Lou McDonald, page 3

BY MICHAEL BRENNAN

Tánaiste Leo Varadkar has said that workers, employers and the self-employed will have to pay PRSI increases of “as little as 0.1 per cent” per year in return for keeping the state pension age at 66.

Last month, the cabinet rejected the recommendation of an independent commission to raise the state pension age gradually to 67 by 2031 and to 68 by 2039.

The government is now working on a new PRSI roadmap, due to be published in January, which will set out how much workers will have to pay to keep the pension age at 66 over the next ten years.

In an interview with the Business Post, Leo Varadkar said the government had to be honest with people that there was a cost associated with the decision to retain the state pension age.

● Government tells IDA Ireland to monitor potential job losses at Leixlip plant ● Company cost-cutting drive comes amid rapidly deteriorating economic outlook

BY DONAL MacNAMEE AND PETER O’DWYER

Intel’s employees in Ireland will learn within weeks whether their jobs are at risk as the US chip giant imposes billions of euro worth of cost reductions, the Business Post has learned.

The chipmaker last week announced that it would cut up to $10 billion of costs from the business over the next three years amid slowing demand, falling revenues and a wider downturn in global tech stocks.

The announcement, which Intel signalled would include moves to reduce its headcount and slow production, have sparked fresh fears of job losses at its sprawling campus in Leixlip in Co Kildare. The company is one of the largest private employers in the state, with almost 5,000 staff.

Irish employees at Intel were briefed on the com-

of ression ematic opp ese As the syst lims by the Chinr O’Dwyer Mus Uyghur lates, Pete ent esca r’s governm former prisone hears one testimony of g harrowin ur, and explores labo act forced Ireland to calls for

Ian Rankin e fiction Why crim is a comfort

Magazine October 30 2022

A survivor’s voice

pany’s cost-cutting plans on Thursday. Management at the Leixlip site expect to learn of the consequences for their operations within weeks, it is understood.

Senior Intel executives have also been proactively contacting local politicians in the wake of the company’s announcement last week to keep them abreast of developments.

Leo Varadkar, the Tánaiste and Minister for Enterprise, has told IDA Ireland to monitor potential job losses at the plant and keep him informed

The chipmaker last week announced that it would cut

up to $10 billion of Dublincosts dining ney

of any moves by the company to cut its headcount. The frequency of meetings between Intel and the government has picked up significantly over recent weeks.

Intel executives have met with officials in Varadkar’s department three times so far this month, including on one occasion to discuss the European Union’s Chips Act, which is aimed at strengthening the industry and reducing its dependence on US and Asian supply. It is unclear whether potential job losses were discussed at these meetings.

Intel’s huge cost-cutting drive comes as a number of multinational tech firms have in recent months slowed recruitment and initiated hiring freezes amid a rapidly deteriorating economic outlook.

Twitter has let go 30 per cent of its recruitment team, including some in Dublin.

Irish-based recruitment staff

at Meta, the parent of Facebook and Instagram, have also left in recent months, according to updates on LinkedIn. LinkedIn has initiated a hiring freeze and scaled back plans to expand its office space at a new campus in Dublin. The company said it took the decision due to an increase in home working.

A number of the country’s largest employers, including Microsoft and Meta, last week released worrying earnings updates as the slump in the tech sector worsened.

An Intel spokeswoman told the Business Post the company’s quarterly results had shown an “abrupt and pronounced slowdown in to page 2

Jordan Moo Luna reviews

State moves towards ban on using Huawei in critical infrastructure

BY CHARLIE TAYLOR

The government is moving towards a ban on telecom companies in Ireland using Huawei equipment in their critical infrastructure networks over fears it could be accessed by the Chinese state.

A late amendment to the Communications Regulation Bill 2022 last week covers security measures relating to socalled “high-risk vendors”. It refers to technology companies that are deemed by the state to be “subject to interference by a third country”.

The amendment does not refer to any single company, but would mirror laws introduced in several countries against Huawei in recent years following pressure from the US government, which has blacklisted the company since 2019 due to it allegedly posing

a threat to national security.

Companies designated as high risk would be restricted from providing equipment for use in national telecoms infrastructure. The ban being proposed in Ireland could go beyond barring such companies from 5G networks to restricting them from “all networks”, including fibre broadband infrastructure.

The amendment was put forward by Ossian Smyth, Minister of State at the Department of Public Expenditure and Reform.

The minister did not single out Huawei or China when discussing the amendment.

He said designation of “highrisk” vendors could be applied to any company outside the European Union.

He said the amendment would allow the state to say to individual companies:

As the systematic oppression of Uyghur Muslims by the Chinese government escalates, Peter O’Dwyer hears one former prisoner’s harrowing testimony of forced labour, and explores calls for Ireland to act

“We’re not comfortable with your equipment being used in our critical infrastructure networks.”

Speaking to the Business Post, Smyth reiterated that a ban was not limited to any one company or country, and said the reason for the late inclusion of the amendment was due to the changing security situation globally.

Under the amendment, the minister would have the right to decide who would be deemed high risk based on information received from the security services.

If a vendor was to take a High Court challenge to this designation, the minister would be allowed to provide evidence to the court to justify the decision, but could invoke “state security” to prevent that evidence being shared with the company in question.

FRIGHT NIGHT

Michael McNamara, independent TD for Co Clare, said the amendment was “an extraordinary proposition” and deemed it “Kafkaesque” in nature.

“Let’s be honest, this is about China isn’t it?” McNamara said during the committee meeting.

He said the amendment “flew in the face of how justice is carried out” and added that it mirrored the behaviour of rogue states.

“It’s quite an astounding proposition that information might be given to a judge with vendors not given access to challenge it,” McNamara later told the Business Post.

Guidelines published by the EU in early 2020 allow member states the right to restrict telecoms equipment providers from core parts of to page 2

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Page 16

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Irish horror directors on their primal fears The Magazine

The chill factor

What scares Irish horror directors?

Ian Rankin

Why crime fiction is a comfort

Dublin dining

Jordan Mooney reviews Luna

In uncertain times, you need information you can trust.

The Business Post is available in print and online, with the analysis and news you need.

Subscribe to the digital version now or talk to us about our corporate subscription offers.

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BEST IN RETAIL & CONSUMER GOODS

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DENTSU A RECIPE FOR SEARCH SUCCESS MACE IRELAND MACE RIGHT OPTIONS - A WALK WITH JOHNNY SEXTON AND VIKKI WALL SHOWRUNNER WHERE IS MR TAYTO? SHOWRUNNER THE RECIPE SPARK FOUNDRY, PART OF CORE THREE’S SOLD OUT SUMMER STARCOM, PART OF CORE S22, THE UNMISSABLE LAUNCH STARCOM, PART OF CORE & GOOSEBUMP BULMERS LIGHT UNLEASHING FLOATY LITTLE DEVILS TO TAKE A NOT SO LITTLE BITE OUT OF THE APPLE WOLFGANG DIGITAL WOLFGANG DIGITAL & WOODIE’S – FROM RIDING THE WAVE; TO SCALING WITH PAID!

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BEST IN GOVERNMENT & NOT FOR PROFIT

ANNERTECH LTD INLAND FISHERIES IRELAND (IFI) AUSTRALIAN EMBASSY IRELAND ABORIGINAL FLAG FLYING HIGH CRAWFORD ART GALLERY LEARN & EXPLORE AT CRAWFORD ART GALLERY FATHOM – A LOW & BEHOLD COMPANY X WIBBLE DELIVERING ENHANCED USER EXPERIENCE, INFORMATION CREDIBILITY AND TRUST FOR FACT CHECK NI. OMD SAVING 101 LIVES WITH PROGRAMMATIC OOH PIQUANT #EMPATHYISAGAMECHANGER SPARK FOUNDRY, PART OF CORE HSE QUIT PPC SPARK FOUNDRY, PART OF CORE HSE – PAY ATTENTION! HOW THE HSE KEPT THE COVID-19 PROTECTIVE MEASURES FRONT OF MIND USING DISPLAY. TENEO SHINE A LIGHT NIGHT 2021 UNIVERSITY OF LIMERICK STAY CURIOUS – POSTGRADUATE STUDIES AT UNIVERSITY OF LIMERICK WATERWAYS IRELAND WATERWAYS IRELAND HERITAGE PLAN – #DIGITALMEDIAELEMENTS WE THE PEOPLE OWN YOUR RIGHTS

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BEST INTEGRATED MEDIA STRATEGY

ALLIANZ IRELAND THE ONLY’ CAMPAIGN. CELEBRATING 30 YEARS OF THE ALLIANZ LEAGUES CORE SEIZING THE CURRENT OPPORTUNITY DENTSU BANK OF IRELAND PARTNERSHIP WITH THE ALL TOGETHER NOW MUSIC FESTIVAL MEDIACOM THE GLOW UP BLOWS UP REVENUES FOR BOOTS BY 40% MEDIACOM CAPTURING THE HEART OF THE NATION AND SUPPORTING THE GIRLS IN GREEN MINDSHARE TESCO FIREPIT X NICO REYNOLDS – ALL FIRED UP OMD ARKANA – DRIVING GROWTH THROUGH INTEGRATED MEDIA OMD PICKING UP THE PACE OF 1GIG SALES PHD MEDIA THE GUINNESS CHRISTMAS FEELS STARCOM, PART OF CORE S22, THE UNMISSABLE LAUNCH STARCOM, PART OF CORE & GOOSEBUMP BULMERS LIGHT UNLEASHING FLOATY LITTLE DEVILS TO TAKE A NOT SO LITTLE BITE OUT OF THE APPLE SUPERVALU X TBWA\DUBLIN SUPERVALU CHRISTMAS: HOW WILL DEERMUID FLY BACK TO SANTA?

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BEST PODCAST

DENTSU THE COYGIG POD STEERING POINT – EXECUTIVE SEARCH & SELECTION THE 1% PODCAST LOUISE COONEY’S OPEN BOOK PODCAST LOUISE COONEY’S OPEN BOOK MEDIAHUIS MEDIAHUIS | THE INDO DAILY MEDIAHUIS MEDIAHUIS X LAYA THE REAL HEALTH SHOWRUNNER VHI RUNNING START TENEO UNDER CONSTRUCTION WITH CHADWICKS, SERIES 2 VISTATALKS VISTATALKS, INTERESTING DISCUSSION WITH INTERESTING PEOPLE AROUND THE WORLD ZAHRA MEDIA GROUP EVERYMUM THE PODCAST

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BEST NEWCOMER

DYNAMO THE BIRTH OF THE NEW DYNAMO FRANK & BEAR FRANK & BEAR JAILBIRD COMMUNICATIONS JAILBIRD: HELPING COMPANIES BREAK FREE FROM BORING MARKETING PART THREE DIGITAL LTD PART THREE DIGITAL SCOPE TICKETS SCOPE TICKETS SHOWRUNNER VERVE | SHOWRUNNER STRIKE DIGITAL STRIKE DIGITAL – E-COMMERCE MARKETING EXPERTS

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Advertise

with us

To get your message in front of the hospitality sector please contact Trish Murphy, Sales & Sponsorship Director, Ashville Media Group +353 (1) 432 2231

+353 (0)86 837 9246

Trish.Murphy@ashvillemediagroup.com

24 Hotel & Catering Review Magazine is sponsoring the Best in Native Content Award for DMA 2022 A5_HCR_DMA Awards Brochure 2022_AMA_V1.indd 1 DMA Brochure 2022 A5_Pages_V3.indd 24

03/11/2022 12:07 14:51 04/11/2022

BEST NATIVE CAMPAIGN

CORE THE PITCH – PUBLIC JOBS.IE DENTSU IRRESISTIBLY AND AUTHENTIC NATIVE CONTENT WITH PHILADELPHIA EDELMAN ON BEHALF OF SSE AIRTRICITY A COMMON GOAL GOSS MEDIA GOSS.IE LOVE ISLAND COVERAGE X NOW MEDIACOM HOW DEIRDRE O’KANE GOT THE LAUGHTER BACK MEDIAHUIS MEDIAHUIS X BETFAIR MEDIAHUIS MEDIAHUIS X MORETTI OMD OMD & LAD BIBLE: PLACING THEIR BETS ON NATIVE CONTENT FOR HORSE RACING IRELAND RTE RTÉ & GLOW & UP IRELAND: THE BEAUTY OF GREAT CONTENT RTE RTÉ FOR ‘MORE THAN MEATS THE EYE’ WITH MINDSHARE AND KNORR

m SPONSORED BY

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BEST USE OF MOBILE

AUDIOXI AN POST TAP INTO MOBILE GAMING WITH IN-GAME AUDIO ADS CONNELLY PARTNERS SUMMER 2022 IZEST MARKETING UGLOW APP OMD & INFLUENT MEDIA USING MOBILE TO MOBILISE! DRIVING A 36% FOOTFALL UPLIFT FOR SPECSAVERS PHD MEDIA CAN MOBILE PROXIMITY DISPLAY DRIVE GUINNESS PINT SALES? SHOWRUNNER VHI RUNNING START STARCOM, PART OF CORE BULMERS LIGHT UNLEASHING FLOATY LITTLE DEVILS TO TAKE A NOT SO LITTLE BITE OUT OF THE APPLE

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BEST COLLABORATIVE CAMPAIGN

AIB AIB ‘STEP UP’ FOR GOAL DYNAMO BUSHMILLS: A ‘GIANT’ COLLABORATION JAILBIRD COMMUNICATIONS HENDRICK’S NEPTUNIA GIN LAUNCH LAYA HEALTHCARE, TBWA\DUBLIN, MINDSHARE THREE IS THE MAGIC NUMBER (LAYA HEALTHCARE, TBWA\DUBLIN, MINDSHARE) MEDIACOM BOOTS GIVES IRISH BEAUTY FANS AN IMPRESSIVE GLOW UP! MEDIACOM SKY WELCOMES YOU TO YOUR NEW HOME MEDIACOM SKY & DMG PARTNER TO SHOWCASE THE BEST OF TV CONTENT OMD & TALON OUTDOOR FROM CONSTRAINTS COMES CREATIVITY: IRELAND’S FIRST INTEGRATED LIVE FEED PROGRAMMATIC OOH CAMPAIGN FOR SPECSAVERS POSTERPLAN IRELAND IF CONTENT IS KING, THEN CONTEXT IS GOD, HOW WE USED CONTEXT TO DRIVE CONSIDERATION OF PERONI IN IRELAND SUPERVALU X TBWA\DUBLIN SUPERVALU CHRISTMAS: HOW WILL DEERMUID FLY BACK TO SANTA? VROOM DIGITAL THIS IS NOT US – CHALLENGING NEGATIVE IRISH STEREOTYPES ZOO THE ABBEY THEATRE

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BEST INTEGRATED DIGITAL CAMPAIGN

EDELMAN ON BEHALF OF GALLAGHERS BAKEHOUSE BREAD MADE BETTER: THE SECRET IS OUT EDELMAN ON BEHALF OF SSE AIRTRICITY A COMMON GOAL FIFTY-THREE SIX FEMFUELZ // FIFTY-THREE SIX MCSPORT THE WE MESSED UP SALE MEDIACOM NOW SPORTS REPOSITIONING CAMPAIGN STARCOM, PART OF CORE S22, THE UNMISSABLE LAUNCH STARCOM, PART OF CORE & GOOSEBUMP BULMERS LIGHT UNLEASHING FLOATY LITTLE DEVILS TO TAKE A NOT SO LITTLE BITE OUT OF THE APPLE WOLFGANG DIGITAL & INTERSPORT ELVERYS WOLFGANG DIGITAL & INTERSPORT ELVERYS – WHILE JEFF IS IN SPACE…ELVERYS IS THE PLACE! WOLFGANG DIGITAL & WOODIE’S FROM RIDING THE WAVE; TO SCALING WITH PAID! ZENITH, PART OF CORE MCDONALD’S SUMMER SURPRISES CORE SEIZING THE CURRENT OPPORTUNITY

SPONSORED BY

ZOO ELECTRIC IRELAND

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Save: date: the

Venue

The Galmont Hotel & Spa, Galway

visit www.goldmedal.ie

Date

31*01*23

#GMA22IRL

Now in their 33rd year, the Gold Medal Awards are recognised as the leading independent awards programme for the Irish hospitality industry. Judged by industry experts, the Hotel & Catering Review Gold Medal Awards recognise and reward excellence in hospitality and catering operations across the island of Ireland. These awards encourage and applaud hotels, restaurants, guest houses, spa and leisure facilities, event caterers, healthcare caterers, site caterers, as well as individuals and teams, that achieve the highest standard of product and service in the industry.

PROUDLY SPONSORED BY

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For more information visit: hotelandcateringreview.ie/awards or contact Jill Thornton, Senior Event Manager Phone: 01 640 1700 | Email: jill.thornton@ashvillemediagroup.com

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Limited number of Category Sponsorships remaining, for more information contact Trish Murphy, Sponsorship Director Phone: 086 837 9246 | Email: trish.murphy@ashvillemediagroup.com

03/11/2022 12:07 14:39 04/11/2022

BEST CREATIVE

AUDIOXI 4,914 REASONS TO TRY A CADBURY CARAMILK AUDIOXI BORD GÁIS ENERGY SHOWCASING LOCAL HEROES, IN 2,184 DIFFERENT WAYS! BIGO MULTIPLICITY CONNELLY PARTNERS DUBLIN GIVE BETTER A TRY CONNELLY PARTNERS DUBLIN JELLYFISH EDELMAN DEEP RIVERROCK VITAL GRANITE DIGITAL ACTION24: FIFI. THE GUARD DOG YOU NEED FOR THE SMART ALARM SYSTEM YOU’LL HAVE IZEST MARKETING MOVRS BRAND DEVELOPMENT IZEST MARKETING TFI MARINE SUPERVALU X TBWA\DUBLIN SUPERVALU CHRISTMAS: HOW WILL DEERMUID FLY BACK TO SANTA? TENEO INTRODUCING GOLD SPOT. 135 YEARS LATER, THE SPOT FAMILY SHINES BRIGHTER THAN EVER ZOO THE ABBEY THEATRE

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om

14:39

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BEST SMALL AGENCY

AGENCY X AVALANCHE BIGO FATHOM - A LOW & BEHOLD COMPANY FRIDAY AGENCY IDEA PART THREE DIGITAL WE THE PEOPLE WONDR

BEST AGENCY

SPONSORED BY

THIS CATEGORY IS AWARDED TO AN AGENCY THAT UTILISES DIGITAL AND TRADITIONAL MEDIA PLATFORMS TO EXCITE, ENTHUSE AND INSPIRE. WINNER WILL BE ANNOUNCED ON THE NIGHT.

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45 MAGAZINE TITLES ▲ 10 EVENTS ▲ 3.6 MILLION REACH

DID YOU KNOW Ashville Media Group is Ireland’s largest publishing and events company.

You’ve almost certainly read our magazines or attended our events.

Our mission is to connect your brand with the largest audience in Ireland.

(01) 432 2200 ▲ www.ashville.com

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