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9TH OCTOBER 2026 DUBLIN ROYAL CONVENTION CENTRE

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THANK YOU TO OUR SPONSORS

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CONTENTS 2

BEST USE OF DIGITAL OOH

18

BEST NEWCOMER

3

BEST WEBSITE

19

BEST USE OF CONTENT/ NATIVE

4

BEST CONVERSION STRATEGY

21

BEST COLLABORATION (OWNER/BRAND/AGENCY)

5

BEST CREATIVE

23

BEST BRAND STRATEGY

7

BEST USE OF DISPLAY Sponsored by Business Post

Sponsored by Truehawk Media

24

BEST USE OF AI

25

BEST USE OF SEO

26

BEST IN GOVERNMENT & NOT FOR PROFIT

Sponsored by Fifty5 Blue

27

BEST SEARCH CAMPAIGN

12

BEST USE OF SOCIAL

29

BEST USE OF DIGITAL AUDIO

13

BEST IN RETAIL & CONSUMER GOODS

30

BEST USE OF VIDEO

13

BEST SALES TEAM

31

14

BEST INTEGRATED CAMPAIGN

THE DIGITAL MEDIA HALL OF FAME / OUTSTANDING CONTRIBUTION TO THE AGENCY INDUSTRY

15

BEST STUDENT

31

BEST SMALL AGENCY (15<)

17

BEST TECH & INNOVATION

32

BEST AGENCY

33

THANK YOU TO OUR JUDGES

8

BEST BRAND

9

BEST APP

11

BEST USE OF DATA & INSIGHTS

sponsored by Elevate

Sponsored by EBOW

18

BEST SPECIALIST AGENCY

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BEST USE OF DIGITAL OOH 98FM 98FM - DUBLIN’S BEST MUSIC MIX CAMPAIGN ELEVATE LARGEST EUROMILLIONS WINNER IN HISTORY, ELEVATE’S SIDE OF THE STORY PML GROUP MCVITIE’S MOMENTS: MAKING LIVE TIME MATTER PML GROUP & DENTSU VODAFONE SIX NATIONS: MAKING THE SCREENS PART OF THE MATCH PML GROUP & DENTSU VODAFONE A STRANGER’S TALE

PML GROUP & PHD GUINNESS: A LOVELY DAY – TURNING SUMMER MOMENTS INTO DATA-DRIVEN DOOH IMPACT PML GROUP & PHD LOVELY & LIVELY: TURNING REAL-TIME PUB DATA INTO DOOH THAT DRIVES DECISIONS PML GROUP & PHD ROCKSHORE X LEAGUE OF IRELAND: REAL-TIME DOOH THAT BROUGHT FRIDAY NIGHT FOOTBALL TO THE STREETS TALON & WPP MEDIA NO MORE F.O.B.O. TALON, DENTSU & PUBLICIS LEINSTER FAN BAGS A BED IN BILBAO

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BEST WEBSITE ANNERTECH PLAYFUL DESIGN, FLAWLESS DATA: HOW WE INCREASED CONVERSIONS BY 150% AND HIT 100% PERFORMANCE ON OUR OWN NEW WEBSITE.

OMNICOM FROM COMPLEXITY TO CLARITY: BANK OF IRELAND’S NEW MORTGAGE EXPERIENCE

AVIVA INSURANCE IRELAND EMPOWERING CUSTOMERS THROUGH SIMPLER, SMARTER AND MORE ACCESSIBLE DIGITAL EXPERIENCES

OPEN DESIGN & DIGITAL KEOGH’S FROM CROP TO CRISP

DAA PLC DUBLINAIRPORT.COM EBOW DIGITAL CENSUS 1926: DISCOVER IRELAND’S STORY

OPEN DESIGN & DIGITAL FORGED BY EXCELLENCE

TOTAL DIGITAL ADHERENT REBRAND AND WEB DESIGN TOTAL DIGITAL A UNIFIED ECOMMERCE & BRAND EXPERIENCE

EBOW DIGITAL RBK: ACCOUNTING MADE PERSONAL

TOTAL DIGITAL EY FS & TOTAL DIGITAL CREATING BETTER FINANCIAL SERVICES

FRIDAY AGENCY CAPITALFLOW: TAKING A PEOPLE-FIRST REPUTATION ONLINE

URBAN BRAND CREATIVE THE COOMBE HOSPITAL – ENTERPRISE DIGITAL TRANSFORMATION

KOOBA APATA WEBSITE

VISIT BELFAST VISIT BELFAST: A WEBSITE WITH NOTIONS

KOOBA IRISH HUMAN RIGHTS & EQUALITY COMMISSION (IHREC)

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BEST CONVERSION STRATEGY ALL HUMAN CTA OPTIMISATION UNLOCKED €652K IN POTENTIAL REVENUE FOR ENERGIA

HAVAS MEDIA IRELAND CRIMEWORLD - THE PRICE OF ATTENTION: TURNING TRADITIONAL MEDIA INTO DIGITAL SUBSCRIPTIONS

AN POST EVOLVING CONVERSION STRATEGY FOR AN EVOLVING CUSTOMER

HAVAS MEDIA IRELAND EUROPCAR B2B 2025: EVERY CLICK GOT SMARTER: A CONVERSION STRATEGY BUILT TO EVOLVE

DENTSU IRELAND APACHE DAY: FROM AWARENESS TO APPETITE DENTSU IRELAND DENTSU IRELAND & LEONARDO HOTELS UKI – TIERED PPC PERFORMANCE RESTRUCTURE DRIVING 40% DIRECT REVENUE GROWTH DRURY COMMUNICATIONS SISKTOK: SISK’S TIKTOK FIRST RECRUITMENT STRATEGY EBOW DIGITAL FINANCIAL SERVICES UNION: TURNING VOICES INTO MEMBERS

HELLO HUMANS STILLORGAN DECOR: A FULL-FUNNEL CONVERSION ENGINE FOR IRELAND’S HOME DECOR LEADER IGNITION DIGITAL FROM PAGE LANDS TO PIPELINE: BUILDING A CONVERSION STRATEGY BUILT FOR CUSTOMERS, NOT CLICKS LEADING SOCIAL FABÜ UK | GROWTH STRATEGY STARCOM, PART OF CORE & NOW FUELLED BY FANDOM

FRIDAY AGENCY TURNING A PREMIUM REPUTATION INTO ONLINE SALES

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BEST CREATIVE CORE CREDIT UNION LIVE LIFE BETTER: BRINGING HUMANITY TO FINANCIAL SERVICES ONLINE EBOW DIGITAL ALLDAYS: REDEFINING HOW PLANT-BASED BRANDS SHOW UP EBOW DIGITAL DIGITAL IRISH: A GLOBAL IDENTITY SYSTEM IN MOTION EBOW DIGITAL HSE CERVICALCHECK: DESIGNING CONFIDENCE & TRUST HAVAS DUBLIN CRIME WORLD | GET INTO CRIME IRISH TIMES GROUP WITH WPP FOR DULUX DELIVERING THE PERFECT FINISH FOR DULUX HERITAGE

KOOBA REPAK MINDSHARE IRELAND & INVENTION IRELAND THE NATION HOLDS ITS BREATH SPARK FOUNDRY, PART OF CORE PAUSE BEFORE YOU POST - MAKING THE INVISIBLE AUDIENCE VISIBLE STRATTICUS STUDIO FERMENTING A CREATIVE REVOLUTION - CULTURED FOOD COMPANY STRATTICUS STUDIO SOME MISTAKES ARE MORE EXPENSIVE THAN OTHERS LIKE YOUR RATES PAYMENTPLUS TITAN AGENCY “NEVER ONCE” - MCKVR X TITAN AGENCY

KOOBA 3ARENA WEBSITE SUITE

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INFORMED INFORMEDDECISIONS DECISIONS START STARTHERE HERE HOW CAN I REWARD MY STAFF IN WAYS OTHER THAN A SALARY RISE? QUESTION OF MONEY: Claire Davey Life&Luxury Page 3 er: Aoife ISEQ -0.4% Personal Shopp how to dress Dunican on ting Page 7 for presen Restaurant Food&Wine:shortlists of the Year revealed

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JOIN THE LEADERS JOIN THE LEADERS WHO SUBSCRIBE FOR CLARITY,

WHO SUBSCRIBE FOR CLARITY, CONTEXT, AND COMPETITIVE EDGE CONTEXT AND COMPETITIVE EDGE DOWNLOAD DOWNLOAD THE TODAY THEAPP APP TODAY DMA 2026 Brochure A5_Pages_V6.indd 6

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BEST USE OF DISPLAY SPONSORED BY

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ELEVATE AVONMORE MOOJU – RETURN OF THE MINT ELEVATE DORITOS F1 CAMPAIGN. “WINNING THE RACE: TRANSFORMING A GLOBAL SPONSORSHIP INTO A LOCAL RETAIL EXPERIENCE.” ELEVATE KELLOGG’S & SUPERVALU: TURNING COMMUNITY SPIRIT INTO SHOPPER ACTION MEDIAHUIS IRL TESCO MOBILE’S “IN MARKET” PARTNERSHIP WITH MEDIAHUIS IRELAND OMNICOM / PHD PHD AND REACH: SCORING NEW FANS AND SELLING MORE PINTS

REACH PLC, WITH OMNICOM/PHD GREAT FOOTBALL IS CLOSER THAN YOU THINK RIPPLES BATHROOMS RIPPLES BATHROOMS: TRANSFORMING DISPLAY REMARKETING INTO A LEAD GENERATION ENGINE SPARK FOUNDRY, PART OF CORE RIGHT MESSAGE, RIGHT MOMENT

E 7

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BEST BRAND AN POST AN POST – MAKING BETTER HAPPEN CHADWICKS & TBWA IRELAND CHADWICKS - LETS GET IT DONE DAA PLC DUBLIN AIRPORT – TRAVEL SMARTER EBOW DIGITAL ALLDAYS: A CULTURALLY CREDIBLE CHALLENGER BRAND EBOW DIGITAL DIGITAL IRISH: A GLOBAL IDENTITY

GOCAR GOCAR: FREEDOM WITHOUT OWNERSHIP – BUILDING IRELAND’S LEADING MOBILITY BRAND HAVAS MEDIA IRELAND TAKING FLIGHT: HOW SHANNON AIRPORT SOARED ON THE NATIONAL DIGITAL STAGE WITH DISTINCTIVE BRAND ASSETS KOOBA APATA KOOBA RELATIONSHIP CARE LEGGIT LEGGIT.IE: AH GO ON, SIGN UP FOR ONE

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BEST APP ELECTRIC IRELAND ELECTRIC IRELAND APP EQUIMETRICS S-PRO EQUINE SPORTS PERFORMANCE

MATRIX INTERNET GOCAR: CAR-SHARING, REIMAGINED AS A KEYLESS APP THE MAXOL GROUP MAXOL LOYALTY APP: DRIVING CUSTOMER LOYALTY THROUGH CONVENIENCE, PERSONALISATION AND INNOVATION

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BEST USE OF DATA & INSIGHTS SPONSORED BY

ADHERE DIGITAL HOW INDEPENDENT ATTRIBUTION REVEALED THE PATH TO DOUBLE CONTRIBUTION MARGINS ALL HUMAN CRACKING THE CODE: HOW 14 EXPERIMENTS OF DATA BUILT A BREAKTHROUGH FOR DISCOVER IRELAND DAA PLC TRANSFORMING CUSTOMER BEHAVIOUR INTO PERSONALISED EXPERIENCES ESB NETWORKS ESB NETWORKS WEATHER WATCH: FROM CLASSROOM TO COMMUNITY - CREATING IRELAND’S NEXT GENERATION OF ENERGY AMBASSADORS GLOWMETRICS GLOWMETRICS & STAGE ENTERTAINMENT - DATA TAKES CENTRE STAGE: BUILDING A COMMON MEASUREMENT LANGUAGE ACROSS EUROPE

MEDIAHUIS IRL IN MARKET - A FIRST-PARTY INTENT STRATEGY BUILT TO DRIVE REAL BUSINESS OUTCOMES PML GROUP GUINNESS STOREBOOST: TURNING REAL-WORLD DATA INTO REAL-TIME DECISIONS SPARK FOUNDRY, PART OF CORE TURNING MARKET VOLATILITY INTO MEDIA ADVANTAGE FOR YUNO ENERGY STAYCITY GROUP STAYCITY GROUP | MEDIA EFFECTIVENESS: PROVING WHAT OUR MARKETING INVESTMENT REALLY DELIVERS

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BEST USE OF SOCIAL DENTSU IRELAND FRIDGE RAIDERS – BEYOND THE FEED: MAKING FRIDGE RAIDERS PLAYABLE FABRIC SOCIAL KNOW YOUR POWER BRAND REPOSITIONING - BORD GÁIS ENERGY FLEISHMANHILLARD SKY BROADBAND SAYS ‘YOU DO YOU’ WITH ROY KEANE & I’M GRAND MAM GOOSEBUMP BREWING AN IRISH IDENTITY GRANITE CLEAN CUT MEALS X GRANITE HARRIS PR HARRIS PR SUPPORTING PÚCA FESTIVAL 2025 LADBIBLE IRELAND CENTRA X LADBIBLE IRELAND - PUTTING THE HEART BACK INTO RETAIL MARKETING LADBIBLE IRELAND LADBIBLE IRELAND X GUINNESS X PHDCELEBRATING IRISH CULTURE, ONE PUB AT A TIME

LIFE STYLE SPORTS TIS THE ‘CEO’SON TO BE JOLLY - HOW JOANNE’S TAKEOVER SAVED CHRISTMAS MINDSHARE IRELAND THE NATION HOLDS ITS BREATH SIMPLY SOCIAL PUTTING FOOD BACK ON THE TABLE FOR TESCO IRELAND SPARK FOUNDRY, PART OF CORE PAUSE BEFORE YOU POST - THE SOCIAL CAMPAIGN THAT BECAME A GLOBAL CONVERSATION STARCOM, PART OF CORE CENTRA - NO PRODUCT, NO PROBLEM STARCOM, PART OF CORE & AIB AIB ZIPPAY SUPERVALU THE DIFFERENCE MAKERS TODAY FM TODAY FM’S 100 GREATEST IRISH SONGS: A SOCIAL-FIRST NATIONAL CONVERSATION

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BEST IN RETAIL & CONSUMER GOODS CIRCLE K BEST IN RETAIL & CONSUMER GOODS

HAVAS MEDIA IRELAND L’OR: WINNING THE PREMIUM COFFEE SHELF ONLINE

DENTSU IRELAND HEINZ - LOOK WHO’S HANGRY

LIFE STYLE SPORTS TIS THE ‘CEO’SON TO BE JOLLY - HOW JOANNE’S TAKEOVER SAVED CHRISTMAS

ELEVATE GAMIFICATION: DONEGAL CATCH IT – THE PERFECT AT HOME FAKE AWAY HAVAS MEDIA IRELAND CHICK’N’DIP: BUILDING A NEW RETAIL OCCASION THROUGH CONNECTED COMMERCE

OXFAM IRELAND OXFAM IRELAND POSTBACK OXFAM IRELAND OXFAM IRELANDS SECONDHAND SEPTEMBER

BEST SALES TEAM Winner to be announced on the night

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BEST INTEGRATED CAMPAIGN BORD GÁIS ENERGY HOW BORD GÁIS ENERGY BROUGHT POSITIVE ‘ZENERGY’ TO IRELAND’S SMART ENERGY MARKET DENTSU IRELAND AN COMISIÚN TOGHCHÁIN - #TURNINGSCROLLS INTOTURNOUT #PRESIDENTIALELECTION2025 DENTSU IRELAND LOOK WHO’S HANGRY - HOW HEINZ TURNED A CONDIMENT INTO A CULTURAL CONVERSATION EBOW DIGITAL FINANCIAL SERVICES UNION: MAKING EVERY VOICE COUNT EY EY - BUILDING A BETTER FINANCIAL SERVICES IRELAND -THINK BOLDER FOE, IRS+ AND STARCOM, PART OF CORE THE NATIONAL LOTTERY GOOD CAUSES FUEL BEYOND THE PALE 2026: REBUILDING BELIEF HAVAS MEDIA IRELAND LOTS OF LITTLES: HOW KIA MADE THE EV2 IMPOSSIBLE TO IGNORE

HAVAS MEDIA IRELAND TRUST TRAVELS FURTHER: HOW FARMER ADVOCACY DROVE RURAL BROADBAND GROWTH MEDIA 365 SIGNS OF HOPE: SHIFTING FROM “THE SYSTEM” TO “THE SOUL”: USING MULTI-CHANNEL STORYTELLING TO BREAK THE SILENCE STARCOM, PART OF CORE & AN POST SELL IT, SEND IT, CASH IT IN HOW AN POST DELIVERED FOR THE CIRCULAR ECONOMY TODAY FM TODAY FM’S 100 GREATEST IRISH SONGS VISIT BELFAST IT’S HERE, IT’S NOW, IT’S BELFAST WILSON HARTNELL SPECSAVERS IRELAND | JOE MAXI THE LISTENING TAXI WOLFGANG DIGITAL WOLFGANG DIGITAL & HORSEWARE IRELAND: MAY THE HORSE BE WITH YOU; INTEGRATION AS A FORCE FOR GLOBAL GROWTH ZENITH, PART OF CORE & CORE PERFORMANCE FUTURE YOU WILL THANK YOU

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BEST STUDENT CIARA O’CONNELL MUNSTER TECHNOLOGICAL UNIVERSITY

LISA CASTRO TECHNOLOGICAL UNIVERSITY OF THE SHANNON

CLODAGH MCCAHEY TECHNOLOGICAL UNIVERSITY OF THE SHANNON

LORCAN WITHERS TECHNOLOGICAL UNIVERSITY OF THE SHANNON

KATE FITZGERALD UNIVERSITY OF LIMERICK

SABHBH EDWARDS MURPHY UNIVERSITY OF LIMERICK

KAYLA DIBBLE TECHNOLOGICAL UNIVERSITY OF THE SHANNON

SHAUNA KEENAN TECHNOLOGICAL UNIVERSITY OF THE SHANNON

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The winning doesn’t stop here.

We’ve been helping brands win the battle for hearts and minds since 1999. We’ll help you win too. Strategy. Design. Technology. Marketing.

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BEST TECH & INNOVATION SPONSORED BY

ADHERENT A NEW CHAPTER: COMPLIANCE & RISKS IS NOW ADHERENT AUDIOXI AUDIOXI, ESSENCE MEDIACOM AND BOOTS - FROM ONE AD TO 3,528 CONVERSATIONS AXONISTA & IFI IFI ARCHIVE PLAYER - AMHARC ÉIREANN INTERACTIVE MAP BORD GÁIS ENERGY BORD GÁIS ENERGY DEVELOP A CATEGORY-FIRST, THAT PUTS CUSTOMERS FIRST BUYMEDIA ONE PLATFORM. INFINITE INSIGHTS. A NEW ERA OF ADVERTISING INTELLIGENCE CORE CREDIT UNION LIVE LIFE BETTER: A SCROLL-FIRST DIGITAL PLATFORM FOR MODERN COMMUNITY FINANCE ENERGIA ENERGIA A SMARTER, MORE HUMAN WAY TO UNDERSTAND ENERGY

ESB NETWORKS ESB NETWORKS WEATHER WATC - HOW A CONNECTED NETWORK OF SCHOOL WEATHER STATIONS CHANGED HOW YOUNG PEOPLE UNDERSTAND ENERGY FORSMAN & BODENFORS AND ALLIANZ ALLIANZ: SEAT BELTERS HAVAS MEDIA IRELAND CIRCULAR.IE - REINVENTING DIGITAL MEDIA THROUGH CARBON INTELLIGENCE JCDECAUX JCDECAUX PROGRAMMATIC INFRASTRUCTURE DISRUPTION LEGGIT LEGGIT.IE: TWO TAPS TO THE START LINE PUBLICIS DUBLIN BE A WIND TURBINE

EQUIMETRICS S-PRO EQUINE SPORTS PERFORMANCE

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BEST SPECIALIST AGENCY ACCESSPOINT CREATIVE BUMBLEBEE FABRIC SOCIAL GLOWMETRICS HAVAS MEDIA IRELAND HAVAS PLAY LORG MEDIA SIMPLY SOCIAL

BEST NEWCOMER Winner to be announced on the night

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BEST USE OF CONTENT/NATIVE AIRPACKS LTD MAKING BUILDING SCIENCE ACCESSIBLE

GOSS.IE GUM LITTER TASKFORCE X GOSS.IE

AUDIOXI AND DENTSU IRELAND AUDIOXI THE PODCAST CROSSOVER THAT BECAME THE CONTENT

LEADING SOCIAL ALL REAL NUTRITION | SCALING META THROUGH CREATIVE

DENTSU IRELAND AN COMISIÚN TOGHCHÁIN - #TURNINGSCROLLS INTOTURNOUT #PRESIDENTIALELECTION2025 DENTSU IRELAND THE COMEBACK TOUR – MOOJU MINT ENERGIA ENERGIA RUGBY FOR ALL MCCARTHY BROTHERS SERIES ESB NETWORKS ESB NETWORKS WEATHER WATCH: FROM CLASSROOM TO COMMUNITY - CREATING IRELAND’S NEXT GENERATION OF ENERGY AMBASSADORS FABRIC SOCIAL GAA FOOTBALL ALL-IRELAND CHAMPIONSHIP SPONSORSHIP CONTENT STRATEGY - BORD GÁIS ENERGY FORSMAN & BODENFORS AND FÁILTE IRELAND THE DISCOVERY SERIES: THE BOG BODIES

SIMPLY SOCIAL DRIVING POSITIVE BRAND SENTIMENT AND ENGAGEMENT FOR CURRYS IRELAND THROUGH ENTERTAINMENT-FIRST CONTENT SPARK FOUNDRY, PART OF CORE REVERSE THE TREND: WHEN INFLUENCERS DRIVE CHANGE STARCOM, PART OF CORE & AIB BRINGING ‘FOR THE LIFE YOU’RE AFTER’ TO LIFE THROUGH SOCIAL-FIRST STORYTELLING STAYCITY GROUP BOOKED THROUGH STORYTELLING | WHEN KEVIN & PJ WENT WILDE TITAN AGENCY “LIFEGUARD RECRUITMENT CAMPAIGN” - WATER SAFETY IRELAND ZENITH, PART OF CORE, CORE SPONSORSHIP & THE CURRENCY PWC X THE CURRENCY: THE TECH AGENDA

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AWARDS2027 Celebrate the pinnacle of Irish excellence, elevate your enterprise and join the visionaries shaping the future of Irish commerce

LAUNCHING SOON For more information on how to enter, scan the QR Tag or contact the Events Team: events@ashville.com or call on 01 640177

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BEST COLLABORATION

(OWNER/BRAND/AGENCY) DENTSU IRELAND VODAFONE’S A STRANGER’S TALE: NO STRANGER TO COLLABORATION EBOW DIGITAL CENSUS 1926: THREE PARTNERS. ONE NATIONAL STORY. EBOW DIGITAL FINANCIAL SERVICES UNION: A PARTNERSHIP WITH PURPOSE ELEVATE FAKEAWAY NIGHT IN: HOW UNILEVER, ELEVATE, MUSGRAVE AND BIRDS EYE REDEFINED CROSS-CATEGORY RETAIL MEDIA EQUIMETRICS S-PRO EQUINE SPORTS PERFORMANCE HAVAS MEDIA IRELAND SCAM UNIVERSITY: HOW HAVAS MEDIA, REACH PLC AND CCPC UNITED AROUND ONE KPI TO DELIVER PUBLIC IMPACT IRISH TIMES GROUP WITH DENTSU FOR ELECTRIC IRELAND IRELAND’S GREENEST PLACES J MEDIA THE REAL RECIPE FOR COLLABORATION

LADBIBLE IRELAND GUINNESS X PHD X LADBIBLE IRELAND - WHEN COLLABORATION BECOMES CULTURE MEDIA 365 SIGNS OF HOPE: FROM “THE SYSTEM” TO “THE SOUL” - A COLLABORATIVE PARTNERSHIP BUILT ON TRUST AND EMPATHY TO OFFER A LIFELINE TO SURVIVORS MYHOME HOW TO SELL A HOME IN PARTNERSHIP WITH THE LAW SOCIETY OF IRELAND OMD / THE JOURNAL SEEING EYE TO EYE FOR VISION HEALTH PLADIS GLOBAL PLADIS AND LYONS TEA PARTNERSHIP STARCOM, PART OF CORE, SCORE BEO & ALLIANZ FROM SPECTATOR TO SELECTOR STAYCITY GROUP & GLASSBOX AGENCY STAYCITY GROUP | MEDIA EFFECTIVENESS: PROVING WHAT OUR MARKETING INVESTMENT REALLY DELIVERS ZENITH, PART OF CORE, CORE SPONSORSHIP & THE CURRENCY PWC X THE CURRENCY: THE TECH AGENDA

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Ireland’s media intelligence experts Media monitoring, research and analysis services across:

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BEST BRAND STRATEGY SPONSORED BY

BORD GÁIS ENERGY TURNING CRISIS INTO MOMENTUM; REBUILDING IRELAND’S ENERGY BRAND FOR A NEW ERA EBOW DIGITAL ALLDAYS: A CHALLENGER BRAND DESIGNED TO SCALE EBOW DIGITAL DIGITAL IRISH: CONNECTING IRISH INNOVATION GLOBALLY GUARANTEED IRISH GUARANTEED CAMPAIGN HAVAS MEDIA IRELAND FROM PIZZA LEADER TO CATEGORY CHALLENGER: HOW CHICK’N’DIP BUILT A NEW BRAND WITHIN DOMINO’S

IRISH PRIDE FIBRE FILLED KOOBA APATA KOOBA KŌ LIFE STYLE SPORTS TIS THE ‘CEO’SON TO BE JOLLY - HOW JOANNE’S TAKEOVER SAVED CHRISTMAS MYHOME HOW TO SELL A HOME, SELLERS ADVICE HUB

HELLO HUMANS HQ2O WATERSPORTS: BRANDING DUBLIN’S FIRST URBAN WATERSPORTS DESTINATION

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BEST USE OF AI ADHERENT A NEW CHAPTER: COMPLIANCE & RISKS IS NOW ADHERENT ALL HUMAN ALL HUMAN & FÁILTE IRELAND, WINTER IN DUBLIN AI INSPIRATION PLANNER AREKIBO COMMUNICATIONS MATER PRIVATE NETWORK - USING AI TO IMPROVE USABILITY AND SEARCH BORD GÁIS ENERGY BORD GÁIS ENERGY DEVELOP A CATEGORY-FIRST, THAT PUTS CUSTOMERS FIRST. DIGITAL BRIDGE DIGITAL BRIDGE BEST USE OF AI EQUIMETRICS S-PRO EQUINE SPORTS PERFORMANCE

GLOWMETRICS GLOWMETRICS & STAGE ENTERTAINMENT - PROMPTED TO PERFORM: BECOMING THE ANSWER IN AI SEARCH LEADING SOCIAL LEADING SOCIAL | BEST USE OF AI LEGGIT LEGGIT.IE: AI THAT ISN’T ALLOWED TO GUESS SPARK FOUNDRY, PART OF CORE VHI-ISABILITY STARCOM, PART OF CORE & ALLIANZ YOU WRITE IT ÚDARÁS NA GAELTACHTA AI-POWERED DIGITAL MARKETING AUTOMATION AT ÚDARÁS NA GAELTACHTA

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BEST USE OF SEO &GROW HOW THE TEMPLE BAR PUB BECAME UNMISSABLE ON GOOGLE AND CAPTURED 16 MILLION VIEWS IN ONE YEAR AN POST FUTURE-PROOFING SEARCH: HOW AN POST BECAME VISIBLE IN AI-POWERED DISCOVERY AREKIBO COMMUNICATIONS MATER PRIVATE NETWORK SEO STRATEGY AND EXECUTION AVIVA INSURANCE IRELAND DRIVING MARKET - LEADING ORGANIC GROWTH THROUGH CUSTOMER-FOCUSED SEO CORE OPTIMISATION CORE OPTIMISATION & WATERWIPES – OWNING THE MOMENTS THAT MATTER DENTSU IRELAND DENTSU & ALLIANZ PARTNERS - THE SEO HEALTH COVERAGE PROGRAMME

LEGGIT LEGGIT.IE: 207,000 SEARCH IMPRESSIONS WITH JUST SEVEN EXTERNAL LINKS ROOFTOP TWENTY TWO CONQUERING THE COMPETITION THROUGH PREMIUM POSITIONING AND TRANSPARENT PRICING WOLFGANG DIGITAL WOLFGANG DIGITAL & WOODIE’S: SOWING VISIBILITY, REAPING REVENUE ZENITH, PART OF CORE CHARGING AHEAD: GROWING ENERGIA’S EV SEARCH VISIBILITY THROUGH SMARTER SEO ZENITH, PART OF CORE SEARCH THE MOMENT. STAY WITH MALDRON: TURNING SEASONAL SEARCH DEMAND INTO WINS

FEXCO FROM ZERO AUTHORITY TO MARKET LEADER: REBUILDING SAINSBURY’S TRAVEL MONEY IN GOOGLE, IN FIVE MONTHS, FROM A STANDING START

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BEST IN GOVERNMENT & NOT FOR PROFIT ANNERTECH EMPATHY BY DESIGN: REPLACING BUREAUCRACY WITH HUMAN-CENTRIC JOURNEYS ON THE ADOPTION AUTHORITY OF IRELAND WEBSITE ANNERTECH FROM PAPER TO PLANNING: HOW WE BUILT IRELAND’S NATIONAL EPLANNING PLATFORM AND ACHIEVED AN 80% DIGITAL ADOPTION RATE BUYMEDIA CREATING A MORE CONNECTED IRELAND THROUGH DIGITAL MEDIA DENTSU IRELAND AN COMISIÚN TOGHCHÁIN - #TURNINGSCROLLS INTOTURNOUT #PRESIDENTIALELECTION2025 EBOW DIGITAL CENSUS 1926: IRELAND’S HISTORY FOR EVERYONE EBOW DIGITAL HSE BOWELSCREEN: CREATING MEANINGFUL BEHAVIOUR CHANGE EBOW DIGITAL HSE STROKE: WHEN EVERY SECOND COUNTS KOOBA IRISH HUMAN RIGHTS & EQUALITY COMMISSION

MEDIA 365 SIGNS OF HOPE: BREAKING NATIONAL TABOOS AND EMPOWERING SURVIVORS ACROSS IRELAND REACH PLC, WITH HAVAS MEDIA EIGHT TIMES THE KPI: HOW ONE MEDIA STRATEGY EDUCATED TO PROTECT NEARLY 100K IRISH CONSUMERS SOCIAL DIRECTIONS AGENCY AI FOR GOOD WITHIN SOCIAL ENTERPRISE WITH RETHINK & GOOGLE TITAN AGENCY “LIFEGUARD RECRUITMENT CAMPAIGN” - WATER SAFETY IRELAND TRANS EQUALITY TOGETHER PROUD TO BE AN ALLY ÚDARÁS NA GAELTACHTA TRANSFORMING PUBLIC SECTOR COMMUNICATIONS: ÚDARÁS NA GAELTACHTA’S DIGITAL & AI-POWERED TRANSFORMATION URBAN BRAND CREATIVE THE COOMBE HOSPITAL – ENTERPRISE DIGITAL TRANSFORMATION ZENITH, PART OF CORE & CORE PERFORMANCE INVEST IN EXTRAORDINARY

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BEST SEARCH CAMPAIGN &GROW HOW A FEW KEY CHANGES DROVE 16.8X ROAS AND 235% TRAFFIC FOR PARNELLS AXA IRELAND USING A LEARNER - LED EXPERIENCE TO HELP YOUNG DRIVERS GO FURTHER BORD GÁIS ENERGY BORD GÁIS ENERGY DEVELOP A CATEGORY-FIRST, THAT PUTS CUSTOMERS FIRST.

HAVAS MEDIA IRELAND DOMINO’S PIZZA - WHEN PEAK PERFORMANCE ISN’T THE PEAK HAVAS MEDIA IRELAND KIA MOTORS IRELAND - THE 3456 PLAY: MIND THE GAP TESLA IGNITION DIGITAL POWERING GROWTH, NOW: ENGINEERING SCALE ACROSS EVERY TOUCHPOINT

BUYMEDIA FROM SEARCH TO SWITCH: DRIVING 4,000+ HEALTH INSURANCE COMPARISONS FOR HIA

OMNICOM PENSION POWER: HOW BANK OF IRELAND HELPED IRELAND’S AGING POPULATION TAKE CONTROL OF THEIR FINANCIAL FUTURE

CORE OPTIMISATION CORE OPTIMISATION & EXPERT ELECTRICAL – FROM SEARCH TO STORE

SPARK FOUNDRY, PART OF CORE TURNING MARKET DISRUPTION INTO EFFICIENT GROWTH

DENTSU IRELAND DENTSU IRELAND AND LE CREUSET - THE ROAD LESS AUTOMATED - HOW LE CREUSET DROVE REVENUE GAINS BY TAKING BACK CONTROL

STARCOM, PART OF CORE & NOW BUILDING A TITLE-WINNING SEARCH ENGINE

GRANITE DAA X GRANITE HAVAS MEDIA IRELAND CLIFFS OF MOHER: SEARCH’S EPIC CLIMB – A SWIFT ASCENT TO DIRECT BOOKINGS

WOLFGANG DIGITAL WOLFGANG DIGITAL & GOCAR SHIFTING GEARS ON PAID SEARCH ZENITH, PART OF CORE & CORE PERFORMANCE AGAINST THE GRAIN: €700K INCREMENTAL VALUE DELIVERED

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Creating impactful brand moments throughout the shopper journey

Explore Our Work elevatemedia.ie

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BEST USE OF DIGITAL AUDIO SPONSORED BY

AN GARDA SÍOCHÁNA THE GARDA PODCAST AUDIOXI AUDIOXI, ESSENCE MEDIACOM AND BOOTS - THE RIGHT ADVICE, AT THE RIGHT MOMENT AUDIOXI AUDIOXI, DENTSU IRELAND AND ESB NETWORKS- THE SOUND OF CHANGING HABITS AUDIOXI AUDIOXI - MARK MEHIGAN’S WEEKLY ROAST X THE BREHON HOTEL – 360 BRAND INTEGRATION DENTSU IRELAND VODAFONE’S A STRANGER’S TALE: THE SOUND OF CONNECTION DENTSU IRELAND AND BEAMISH IF TAPS COULD TALK DENTSU IRELAND AND BIRRA MORETTI IF YOU CAN SAY IT, YOU CAN SIP IT FORSMAN & BODENFORS AND FÁILTE IRELAND THE DISCOVERY SERIES: THE BOG BODIES HAVAS MEDIA IRELAND SOUND RESULTS: HOW DIGITAL AUDIO AMPLIFIED THE IRISH INDEPENDENT

MEDIAHUIS IRL | ENERGIA | CORE SPONSORSHIP INDO SPORT RUGBY WITH JOE MOLLOY, POWERED BY ENERGIA (CORE SPONSORSHIP & MEDIAHUIS) MYHOME MYHOME HOW TO SELL A HOME PODCAST SERIES SOUTH EAST TECHNOLOGICAL UNIVERSITY COURSECAST A PODCAST SERIES BY SETU ABOUT THE UNDERGRADUATE PROGRAMMES AT THE UNIVERSITY STARCOM, PART OF CORE & AIB BEYOND THE CORE – AIB & MEDIAHUIS PARTNERSHIP STARCOM, PART OF CORE, FORSMAN & BODENFORS AND ALLIANZ ALLIANZ: SEAT BELTERS SUSTAINABLE ENERGY AUTHORITY OF IRELAND HOUSEWARMING PODCAST ZENITH, PART OF CORE, CORE SPONSORSHIP & THE CURRENCY PWC X THE CURRENCY: THE TECH AGENDA

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BEST USE OF VIDEO BUYMEDIA - BONFIRE BEACON CARE FERTILITY - THE FIRST TIME CENTRA IRELAND CENTRA IRELAND TIK TOK ACCOUNT DAYBREAK DAYBREAK: BEST USE OF VIDEO DENTSU IRELAND HOW HEINZ MADE MAYONNAISE WORTH WATCHING DENTSU IRELAND TURNING VIDEO INTO PROOF: HOW POLESTAR USED CREATOR CONTENT TO BUILD EV OWNERSHIP CONFIDENCE EY EY FS TV: IRELAND’S FIRST VIDEO - FIRST PROFESSIONAL SERVICES PLATFORM FABRIC SOCIAL MADE FOR DREAMS 2026 FOE, IRS+ AND STARCOM, PART OF CORE THE NATIONAL LOTTERY GOOD CAUSES

HAVAS MEDIA IRELAND HAVAS PLAY KIA: THE CONFIDENCE DRIVE – LAUNCHING THE EV2 INTO IRISH CULTURE LADBIBLE IRELAND CENTRA X LADBIBLE IRELAND - TURNING COMMUNITY INTO CONTENT LADBIBLE IRELAND LADBIBLE IRELAND X GUINNESS X PHDCELEBRATING IRISH CULTURE, ONE PUB AT A TIME LIFE STYLE SPORTS TIS THE ‘CEO’SON TO BE JOLLY - HOW JOANNE’S TAKEOVER SAVED CHRISTMAS MINDSHARE IRELAND THE NATION HOLDS ITS BREATH PUBLICIS DUBLIN PROBLEMS PARKED STARCOM PART OF CORE AND CORE CREATIVE SKY X FAI – SHINE A LIGHT ON NATIONAL BELIEF

HAVAS MEDIA IRELAND “IS THIS REAL?”: THE CGI VIDEO THAT DELIVERED RECORD ATTENDANCE FOR DUBLIN RACING FESTIVAL

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THE DIGITAL MEDIA HALL OF FAME / OUTSTANDING CONTRIBUTION TO THE AGENCY INDUSTRY This prestigious honorific award represents the pinnacle of recognition conferred by the Digital Media Awards advisory board. Identified through panel research, this non-entered category honours an agency founder, veteran agency executive, or creative visionary whose career accomplishments have fundamentally shaped the trajectory of Ireland’s digital, creative, and performance agency sector over many years. Winner to be announced on the night

BEST SMALL AGENCY (15<) &GROW

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AVALANCHE

LEADING SOCIAL

BIG+BOLD

MAVERICK SOCIAL

FRIDAY AGENCY

THE SMART GROUP

GLOWMETRICS

TOTAL DIGITAL

HELLO HUMANS

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BEST AGENCY ANNERTECH AREKIBO COMMUNICATIONS EBOW DIGITAL FABRIC SOCIAL HAVAS MEDIA IRELAND KOOBA WOLFGANG DIGITAL ZENITH, PART OF CORE

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THANK YOU TO OUR JUDGES Adam Taylor

Deputy Managing Director, Havas Media

Aine Lucas

Business Director, dentsu

Ali Donnelly

Head of Digital, Spark Foundry, part of Core

Amy Doody

Head of Paid Social, dentsu

Colin Baker

CEO, Back from the Future IT

Darina Sexton

Head of Communications, Microsoft Ireland

Dusty Rhodes

Founder and CEO, DustPod

Edel Walsh

Head of Digital Marketing, EY Ireland

Emmet Ryan

Business and Technology Reporter

Fardus Sultan

Lecturer, Technological University Dublin

Fergal O’Connor

Founder & CEO, Buymedia

Gareth Dunlop

Consultant

Gavin McKenna

Head of Marketing, Digital and Communications, Visit Belfast

Grace Crowley

Head of Marketing & Communications, RDS

Ian Campbell

Digital Board Director at Zenith

John Carty

Lecturer, Atlantic Technological University (ATU) Galway

John Coleman

Head of SEO, dentsu

Lana Repar

Lecturer in Food Business, University College Cork

Mark O’Brien

Director of Product (Content, Date & AI), Shutterstock

Niall Kitson

Editor, TechCentral

Patricia McHugh

Programme Director, MSc Digital Marketing Programme, University of Galway

Paula Cerutti

Director,Reputation Inc Pierangelo Rosati Professor, DCU Business School

Tara Moran

Head of Sales, Virgin Media Television

Timothy Hubbard

Professor of Management, DCU Business School

Viv Maher

CEO and Founder, ThinkDifferently.ie Recruitment

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