Ashtangasana Marketing Toolkit

Marketing Toolkit

200 hr. Yoga Teacher Training Curriculam

By Adriana Elmes, M.A., E-RYT, RYS

Step-By-Step Marketing Process To Make This Program a Success!

You have committed to offering a Yoga Teacher Training Program but your concerns now are getting the students to come and sign up!

Your program will be a success but people will not come unless the word gets out. How do you do that?

It takes a plan and commitment to stick with the plan. One needs to create a road map a few months in advance of the event. Strategize the layers of promotion and timing of the promotion to be most effective. That is what this “Toolkit” will help you create - Your Marketing Strategy.

THE ASHTANGASANA YOGA TEACHER TRAINING MARKETING TOOLKIT BY ADRIANA ELMES, M.A., E-RYT, RYS 7

Your Marketing Formula (Continued) Problem Statement

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Benefits

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Features

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Call To Action

1. Create a Problem Statement What are you trying to solve for your customer? Focus their attention on the issue. There are no other programs in the area. Your Program schedule suits people’s needs differently or better for your customers. Your style of yoga is desirable. You have a customer base that wants this program.

2. Benefits This aspect creates hope and motivation to act on your Program. This is what entices them to commit to the Program. These are the results or “What’s in it for me”.

You show how this will change their current feelings, behaviors or relationship to patterns in their lives.

They believe that this program will make their dream of being a teacher come true. They find something for “themselves” in the midst’s of being a spouse, parent, child, employee, etc.

This will be the jump start to “a new you!”

This also can be where your program offers a better schedule; days offered, hours, timeframe, fitting into their life schedule better. Maybe it is the fact you include free classes while in the program.

Or you can offer better price, flexibility on payments, scholarship, work-study. This will be a benefit to their expense of the program.

Another approach to gaining insight on the benefits you offer, is frame it from what sets you apart from your competition. What will you do better than the competition and present that in a way that this will benefit them. One example may be, the competing studio is known not to have an apprentice/mentorship type program after the training is complete. “We support you as a new teacher by providing one-on-one mentorship relationships for the first year after your training. This is so you can have the confidence in your teaching and have support as a new teacher.”

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THE ASHTANGASANA YOGA TEACHER TRAINING MARKETING TOOLKIT BY ADRIANA ELMES, M.A., E-­RYT, RYS

Notes Use this space to write notes, ideas, and inspirations as you read through this strategy.

1. What is your “Problem”?

2. List Benefits of your Program:

THE ASHTANGASANA YOGA TEACHER TRAINING MARKETING TOOLKIT BY ADRIANA ELMES, M.A., E-RYT, RYS 11

Notes Define Your Customer.

Who is Your Competition?

What Do Competing Studios Charge for YTT?

THE ASHTANGASANA YOGA TEACHER TRAINING MARKETING TOOLKIT BY ADRIANA ELMES, M.A., E-RYT, RYS 23

Marketing Schedule

Email - Link to FB & Linkedin

Facebook

Teacher Training

Promo Night Deadline Scholarship

8 Weeks Before Sunday Morning & Wednesday 2:30 p.m.

Announcing

Like Page

Tuesday - Send to all contacts.

Ask them to Like your page

Tuesday Create Business Page

Promote T.T.

Tuesday - Send Event Notice.

Thursday create second post this week that discusses program. Make sure you post to all of your friends & friends of your friends. Pay to Boost your Business. Set a $$$ limit and get advertised on Facebook.

Promote P.N.

Tuesday - Post this week that Discusses program. Make sure you post to all your friends & friends of your friends. Pay to Boost your Business. Set a $$$ limit and get advertised on Facebook.

Saturday a.m. & Thursday 2:30

Sunday Morning & Wednesday 2:30 p.m.

Announcing

6 Weeks Before

4 Weeks Before

3 Weeks Before

Sunday Morning & Wednesday 2:30 p.m. - 2 Weeks Reminder of Deadline

2 Weeks Before

Tuesday send short email @ Scholarship Deadline Friday

Sunday Morning & Wednesday 2:30 p.m.

Announcing & Early Discount Notification of Deadline

1 & 3 Days before set date

Posting each day notice of info night

Post Deadline for Early Registration Deadline 2-3 (Tuesday, Thursday & Saturday) times this week.

Sunday Morning reminder of promotional informational night & Wednesday 2:30 p.m.

Announcing & Early Discount Notification of Deadline Saturday a.m. & Thursday 2:30

Tuesday send short email @ Scholarship Deadline Friday

Posting each day notice of info night

Post Info Night 2-3 Post Info Night 2-3 Post Deadline for (Tuesday, Thursday (Tuesday, Thursday Early Registration & Saturday) times & Saturday) times Deadline 2-3 this week. Include this week. Include (Tuesday, Thursday Business Boosts.

Business Boosts. & Saturday) times this week.

Sunday morning & Wednesday afternoon - email to describe the Scholarship opportunity

5 Weeks Before

Marketing Strategy 7 Weeks Before

Tuesday - Send Event Notice.

Thursday create second post this week that discusses program. Make sure you post to all of your friends & friends of your friends. Pay to Boost your Business. Set a $$$ limit and get advertised on Facebook.

Posting each day notice of info night

THE ASHTANGASANA YOGA TEACHER TRAINING MARKETING TOOLKIT BY ADRIANA ELMES, M.A., E-­RYT, RYS

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