RECAP

Generic Design Specific Design

Looking at the competitor analysis chart, Flack Studio and The Stylesmiths focuses more on the full scope in their design services, whereas Hassell, Acme and IF Architecture focuses on specializing in specific design areas to cater for that particular target group. Flack Studio, Hassell and Acme’s design approach are more innovative and creative in terms of constantly coming out with original ideas. On the other hand, The Stylesmiths and IF Architecture prioritises on keep up with the trend and matching the current preferences of their clients.

If I were to use the competitor analysis chart, the best business strategic is to place my firm at the area with the lesser competition, which is either the three areas on the left and bottom. Placing myself at the top right corner might not be a good idea as there is already 2 well established company in the game, and as a result my firm might be overshadowed.

The chart helps me to analyse what my competitor offers, and that helps me to set apart from them. Focus on differentiating my design business from competitors by offering unique services, innovative design solutions, or specialized expertise. Identiify and highlight what sets my business apart and why clients should choose me over others. This could include showcasing a distinct design style, specialized knowledge in a particular industry, or a track record of successful projects. As result I could gain an advantage over interior architecture business competitors.