O U R T E A M , O U R S T R AT E G Y, Y O U R R E S U LT S .
The Success Blueprint
The hallmarks of Ashley’s style are diligence, tenacity and uncompromising standards.
TA B L E O F C O N T E N T S
What’s Inside 1
About Ashley Shaw & Associates
9
About Sotheby’s International Realty Canada
13
Measurable Results
19
Testimonials
23
Press Spotlight
25
Your Unique Listing Blueprint
27
Pre-Listing
29
The Listing
35
Elevated Visuals
36
The Sophisticated Intricacies of Social Media
37
Search Engine Optimization Captures Intent
39
Transparent Accountability
41
International Reach, Local Inclination
43
Canada’s Most Prestigious Real Estate Website
45
Leveraging the Power of Sotheby’s International Realty
49
Case studies
60
Extraordinary, Significant Sales
68
Unrivaled Success
An expert negotiator with an intuitive flair for marketing, Ashley is recognized for her ability to ensure every house shows beautifully and commands the highest possible price.
Ashley Shaw B R O K E R & E X E C U T I V E V I C E P R E S I D E N T, S A L E S
ashaw@sothebysrealty.ca 416.828.6236
Licensed since 2007, Ashley Shaw is recognized as one of West Toronto’s most trusted and respected real estate professionals. Known for her integrity, expertise, and unwavering dedication, she has built a reputation for delivering exceptional results with a personal touch. A leader in residential real estate, Ashley has established herself as a specialist in The Kingsway, Sunnylea, Baby Point, Edenbridge, and Humber Valley neighbourhoods. Though originally from Mississauga, Ashley and her family now call The Kingsway home. Alongside her husband, two children, and their beloved dog Lucy, she is deeply rooted in the community—supporting local initiatives and celebrating the people and places that make it special. With nearly two decades of experience, Ashley’s intimate knowledge of Toronto’s west-end market gives her clients a distinct advantage. Her diligence, tenacity, and uncompromising ethical standards have earned her the trust and loyalty of both buyers and sellers alike. Ashley believes lasting relationships are built on trust, patience, and genuine care. She takes the time to understand each client’s goals, tailoring every experience to their unique needs while ensuring a smooth, thoughtful, and rewarding process from start to finish. An expert negotiator with an intuitive eye for presentation and marketing, Ashley ensures every home she represents shows beautifully and achieves its full potential on the market. Her success is reflected not only in her results but in the relationships she continues to build and nurture along the way.
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Helen Hoang D I R E C T O R O F O P E R AT I O N S
hhoang@sothebysrealty.ca 416.916.3931
Helen approaches real estate by focusing on delivering thoughtful, well-executed experiences tailored to each client. She prioritizes clear communication, attention to detail, and building strong, lasting relationships with both clients and colleagues.
Whether buying or selling, Helen ensures each step of the process is handled with care and professionalism. Her experience and steady approach help create a seamless, positive experience focused on achieving strong, reliable results. Outside of real estate, Helen enjoys traveling, spending time with family and friends, exploring new restaurants and cuisines, and staying active through the gym, tennis, yoga, and hiking.
Philippa Van der Vliet S A L E S R E P R E S E N TAT I V E
philippa.vandervliet@sothebysrealty.ca 416.574.9601
Born and raised in Etobicoke, Philippa brings a lifetime of local insight to her role as a real estate agent. Living, going to school, and working in the area has granted her a unique expertise of Toronto’s West End and Greater Toronto Area as a whole.
After working closely with a custom home builder, paired with the interpersonal skills from over a decade of experience in both the sales and service industry, Philippa is incredibly well rounded and brings a unique perspective to real estate. With an impeccable work ethic and ability to easily connect with people, Philippa delivers an experience of the highest quality. She is committed to understanding each client’s needs and providing a personalized service that exceeds expectations. Philippa is dedicated to forming lasting relationships grounded in trust and communication with the goal of success for her clients.
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Stephanie Mitchell S A L E S R E P R E S E N TAT I V E
stephanie.mitchell@sothebysrealty.ca 416.899.4898
Stephanie brings a thoughtful, client-first approach to real estate rooted in patience, exceptional communication, and unwavering dedication. A long-time resident of South Etobicoke, Stephanie has a deep understanding and genuine love for Toronto’s west end. She has extensive knowledge of the area’s distinctive communities and proudly specializes in The Kingsway, Sunnylea, Princess-Rosethorn, Norseman Heights, Bloor West Village and Swansea.
As a proud wife and mom to three energetic young boys, Stephanie understands the importance of finding a home that works for real life. She focuses on delivering outstanding results and a seamless, personalized client experience. Whether you’re buying your first home, dream home, investing in your future, or listing a property that deserves exceptional representation, Stephanie is here to guide you with integrity, insight, and care every step of the way.
Phyllis Henderson S A L E S R E P R E S E N TAT I V E
phyllis.henderson@sothebysrealty.ca 416.709.4828
For Phyllis Henderson, real estate is personal. She knows every client has a different story, different priorities and different hopes for what comes next. The service everyone receives is individual. With decades of experience in business and client service, Phyllis understands the value of listening, good judgement, trust and follow-through. She is thoughtful and proactive, always keeping both the big picture and the smallest details in mind.
A long-time Lorne Park resident, she offers first-hand knowledge of Lorne Park and the surrounding South Mississauga communities she knows so well. As a real estate professional with Sotheby’s International Realty Canada and a member of Ashley Shaw & Associates, she combines that local knowledge with the strength, resources and global reach of an internationally recognized real estate brand. Phyllis knows that the best relationships are collaborative. She offers honest advice, clear guidance and a steady hand throughout the process, giving her clients the information and confidence they need to make the decisions that are right for them. Above all, she has always put her clients first. Whether buying, selling, downsizing or simply considering what comes next, Phyllis brings warmth, discretion and sound advice to every relationship. Her clients’ priorities become her priorities.
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Sophie Leja S A L E S R E P R E S E N TAT I V E
sophie.leja@sothebysrealty.ca 416.453.7181
Growing up in Markland Wood and attending the local schools, Sophie has a lifelong, insider’s knowledge of Toronto’s West End, including Markland Wood, Centennial Park, Islington City Centre, and The Kingsway.
She built the foundation of her career in real estate administration, mastering the behind-the-scenes mechanics of transaction management and industry operations to ensure every detail of a deal is handled flawlessly. Known for her thorough organization and clear communication, she brings a reputation for reliability, precision, and an exceptional standard of care to her clients. Sophie is dedicated to taking the time to deliver a stress-free experience and securing the absolute best outcomes for the communities she is proud to call home.
A S H L E Y S H AW & A S S O C I AT E S
Marketing Team Lambrini Litsa Director of Marketing Services, Sotheby’s International Realty Canada A seasoned global marketing leader with cross-industry expertise in the luxury lifestyle sector spanning real estate, high-end hospitality, yachting, and high-profile non-profits, Lambrini has empowered organizations to deliver on meaningful missions for nearly 15 years. As Director of Marketing at Sotheby’s International Realty Canada, Lambrini guides a high-performing marketing team to render best-in-class marketing services to Sotheby’s International Realty Canada agents and the most discerning home buyers and sellers, while developing and delivering nationwide brand, marketing and communications initiatives.
Ainsley Smith Social Media Manager Based in Toronto, Ainsley brings a wealth of experience in social media, content marketing, and journalism to Ashley Shaw and Associates. With a knack for crafting compelling stories and managing online presence, she’s driven by a passion for helping the team develop an authentic, luxury brand identity that resonates across today’s crowded digital landscape. In her work with Ashley Shaw and Associates, Ainsley collaborates closely with the team to understand their clients, neighbourhood expertise, and service approach—then translates that into content that cuts through the clutter and leaves a lasting impression. From strategic social campaigns and property storytelling to brandaligned copy and digital presence management, she helps ensure every piece of content reflects the professionalism and personal touch that define the Ashley Shaw and Associates brand.
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DISTINCTIVE SERVICE . WORLDWIDE REACH.
A Powerful Network Sotheby’s International Realty Canada is trusted by the world’s most sophisticated homebuyers, sellers, and investors. Our real estate agents are market leaders who have helped thousands of clients build wealth through real estate. In an information-rich world, there is no shortage of real estate data and news; the challenge is in knowing how this information can be used to your advantage when buying a home. At Sotheby’s International Realty Canada, understanding your personal and financial goals is our first priority. From there, our team empowers you with the market insight and strategic advice you need so you can make decisions with confidence.
National Brand Presence
Global Brand Presence
30+
1,100+
Office Nationwide
Offices Worldwide
06
80+
Provinces
Countries
750+
26,000+
Sales Associates
Sales Associates
As of 2026.
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T H E K I N G S W AY, S U N N Y L E A , H U M B E R VA L L E Y V I L L A G E & E D E N B R I D G E
Local Partnerships Global Perspective Ashley Shaw’s expertise is deeply rooted in the communities she serves. With an intimate understanding of The Kingsway, Sunnylea, Humber Valley Village, and Edenbridge, she brings a nuanced, on-the-ground perspective shaped by longstanding local relationships, neighbourhood-level insight, and a proven track record advising homeowners and buyers within these highly sought-after enclaves. Her role as a trusted portfolio advisor extends beyond transactions — she is a strategic partner, guiding clients through market timing, positioning, and longterm value with confidence and precision. At the same time, Ashley’s reach extends far beyond the local market. Through her affiliation with Sotheby’s International Realty Canada, she is seamlessly connected to a global network of top real estate professionals and qualified buyers across North America and key international markets. This powerful connectivity ensures that every property benefits from both targeted local exposure and global visibility — maximizing reach without compromising discretion. Working with Ashley means gaining the best of both worlds: a trusted advisor who knows your neighbourhood intimately, paired with access to an influential international network that elevates every opportunity. It’s a level of representation where local expertise meets global influence — and where strategy, relationships, and results align.
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WORKING TOGETHER
Ashley Shaw’s Strategic Advantage Investing in or selling your home is an emotional and important decision. No matter what your budget or background, Ashley’s aim is to guide you through uncharted territory and to ensure your experience is as smooth, easy and informed as possible. Ashley prides herself in exceptional client service, defined by a clear and consistent collaboration process with her clients and other agents. Her turnkey process focuses on uncompromised attention for each client, and is tailored to not only meet all your needs, but to exceed your expectations.
A S H L E Y S H AW & A S S O C I AT E S
Measurable Results Properties listed by Ashley Shaw sell:
Proven Performance:
17.1
$500M+
Days Faster
In Sales Volume
45.47%
200+
Faster Than Comparable Listings
Transactions
7.8%
Top 1%
Higher than average Sold-to-Ask Ratio
Of all agents on TRREB
+$201k More Per Property
S O U R C E : R E D AT U M D ATA , J A N U A R Y– D E C E M B E R 2 0 2 5 . S A L E S V O L U M E A N D T R A N S A C T I O N T O TA L S A R E C U M U L AT I V E S I N C E J O I N I N G S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y C A N A D A I N N O V E M B E R 2 0 1 7.
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P R O V E N R E S U LT S
Sold Homes 7 Appleby Court
3A Marquis Avenue
488 University Avenue #2612
67 Kingsway Crescent
59 Wendover Road
65 Twenty Fourth Street
10 Queen Marys Drive
995 Royal York Road
22D Birch Avenue
70 King Georges Road
9 Sunnylea Avenue W
62 Wildwood Crescent
103 Willingdon Blvd
3085 Bloor St W #207
471 Clendenan Avenue
96 Willingdon Blvd
935 Royal York Rd #601
45 Dovercourt Road #309
36 Gardenvale Road
48 Hartfield Rd
850 Richmond Street W #TH 13
122 Wimbleton Road
82 Edenbridge Drive
31 Leaves Terrace
79 Willingdon Blvd
23 Winston Grove
138 Indian Road
30 Orchard Cres
186 Grenview Boulevard S
1 Ripley Avenue #913
37 Thompson Ave
3400 Lake Shore Blvd W #204
133 Allanhurst Drive
50 Bannon Ave
2000 The Collegeway #22
3 Eleventh Street
259 The Kingsway #716
2000 The Collegeway #16
3904 Bloor Street W
31 Strath Avenue
2000 The Collegeway #17
1162 Fair Birch Dr
1 Old Mill Drive #729
2000 The Collegeway #9
152 Sheldon Ave
16 Kingscourt Dr
2000 The Collegeway #11
14 Lessard Ave
153 Perry Crescent
2000 The Collegeway #38
71 Old Mill Avenue #304
43 Riverview Heights
3 Custead Court
71 Old Mill Avenue #303
5 Hartfield Road
1 Custead Court
461 Valermo Drive
812 Burnhamthorpe Road #1110
18 Custead Court
149 Burnhamthorpe Rd
150 South Service Rd #6
745 Farmstead Drive #29
11 Foundry Ave #230
66 High St E #903
3609 Bala Drive
5 Ashcroft Ct
259 The Kingsway #609
2 Fieldway Road #PH02
53 Bertmount Avenue
4 The Kingsway #TH2
6938 Billbao Lane
307 Old Weston Road
37 Hilldowntree Rd
3 Sylvan Avenue
60 Niagara Street #518
45 Montebello Crescent
78 Runnymede Rd
1241 Parkwest PI #10
1515 Lakeshore Road #1103
34 Vicksons Court
1724 The Chase #34
348 Prince Edward Dr N
663 Windermere Ave
371 Glenlake Avenue
68 Jackson Ave
277 Indian Rd
1 Neighbourhood Lane #513
77 Baby Point Cres
37 Twelfth St
4 Elsinore Path #406
24 Springbrook Gardens
44 Forty First St
15 Mirando Street
6 Ashley Rd
681 Montbeck Crescent
3 Marine Parade #1401
105 The Kingsway
110 Western Battery #104
223 Street Clair Avenue W
30 Wendover Rd
322 Silverthorn Avenue
15 Zorra Street #1104
8 Hilldowntree Rd
5350 Drenkelly Court
301R Davenport Road
16 Kingscourt Dr
2990 Kingsway Drive
410 Burnhamthorpe Road
44 Wilgar Road
19 Treeline Court
2067 Castlefield Road
11 Kings Lynn Road
2285 Lakeshore Boulevard W
47 Jackson Avenue
208 Niagara Street #94 Ashley Shaw & Associates
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P R O V E N R E S U LT S
Let the Reviews Speak for Themselves
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y L E A D E R S H I P
“I have had the pleasure of working with Ashley Shaw over the past four years as President & CEO of Sotheby’s International Realty Canada. Ashley has always exhibited extraordinary energy and passion for real estate, giving back to the community, and for our profession. Ashley has earned a wonderful reputation for her professionalism, her supportive and reassuring demeanor and welcoming personality. It has been an absolute pleasure to work with Ashley over these past few years, and I know Ashley personifies everything that our world-class Sotheby’s International Realty brand exemplifies. When you are working with Ashley, you are working with one of the best in the profession.” – Don Kottick, Former President & CEO, Sotheby’s International Realty Canada
“As a high performance coach that has seen inside the businesses of many market leading real estate agents around North America, I can confidently say that you will be in extremely good hands should you decide to hire Ashley Shaw with Sotheby’s International Realty Canada for your real estate brokerage needs. She has spent countless hours building out the systems and processes needed to properly provide the experience she covets for her clients. The “experience” is what sets Ashley apart from her competitors. She doesn’t want to do just a good job for you, instead she strives to create an unforgettable experience with her knowledge, her responsiveness, her attention to detail and a deep desire to exceed expectations. It has been rewarding to witness her success one client at a time. If you are currently in need of representation in the Kingsway and surrounding communities, stop your search, pick up your phone and contact Ashley Shaw.” –
Jim Miller, Executive Vice President and City Managing Broker Jameson Sotheby’s International Realty
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CLIENT TESTIMONIALS
“Ashley, Our deepest thank you to you and your team for all your efforts selling our property. This has been our most challenging real estate situation for many reasons. You and your team made it as comfortable as possible given the history. Taking on a complicated transaction is not ideal but you did it with grace and enthusiasm. Your determination and genuine positivity for our property gave us hope when we were uncertain. You believed in us! Words could never express our gratitude. You are a business person with integrity and class. Rare to see nowadays.” – Dennis & Stephanie
“Ashley assisted us in the purchase of our home, patiently and diligently showing us countless options over a 15-month period, new-build renovation process, many of which were off-market or exclusive listings we would otherwise not have had the opportunity to see. She (literally) lives and breathes the Kingsway, stays on top of evolving market dynamics and valuations, has a keen eye for quality, and has a strong understanding of the new build renovation process which is imperative when buying in a historic neighborhood. She asks the right questions of other agents, is an expert negotiator but, above all else, acts with the utmost integrity in an industry where trust is absolutely paramount. As both a buyer and a seller in this market, you want someone who works hard for your business and truly cares. Fortunately for us, we found that in Ashley.” – Dave & Shannon
CLIENT TESTIMONIALS
“Working with Ashley was incredible. She goes above and beyond for her clients. I’ve had the pleasure of working with her multiple times – and I will continue to! She is extremely dedicated and a fantastic negotiator. I highly recommend her to all of my friends and family because her attention to detail is top-notch. Thank you Ashley for everything and I will be forever grateful you found my dream home!” – Veronica Rinomato
“We truly had an outstanding experience working with Ashley Shaw to sell our home in a tough market. From the very beginning, Ashley earned our complete trust and consistently showed that she is truly client focused, attentive, and professional. She has exceptional experience of the local housing market and this gave us confidence in her advice and strategy throughout the process. Ashley and her team were all super hardworking, responsive, and meticulous in handling every detail, which made the entire experience feel smooth and well-managed. What stood out most was how genuinely she cared about representing our best interests. We always felt supported, informed, and in very capable hands. We would highly recommend Ashley Shaw and her team to anyone looking for a trusted, knowledgeable, and dedicated real estate professional.” – Audrey Liu
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P R O V E N R E S U LT S
Purchased Homes 38 Edgemore Drive
10 Mill Cove
223 Street Clair Avenue W#LPH01
63 Metcalfe Street
481 University #2806
875 Queen Street W #710
1830 Bloor Street #920
106 Wimbleton Rd
1162 Fair Birch Drive
82 Dunedin Drive
82 Queen Anne
36 Park Lawn Road #1909
100 Dunedin Drive
45 First St
837 Broadview Avenue #1
60 Briarwood Avenue
42 Wimbleton Road
481 University Avenue
1 Old Mill Drive #729
9 Sunnylea Avenue W
6656 Snow Goose Lane
938 Meadow Wood Road
7460 Appleby Line, Milton
25 Scrivener Square #205
25 Kingsgarden Road
37 Bromley Crescent
3 Marine Parade Drive #1401
2545 Bloor Street #202
186 Grenview Boulevard S
180 Glenview Drive
4 The Kingsway #TH2
2799 Kingston Rd #TH3
4 Elsinore Path #406
19 Bannon Avenue
30 Kings Lynn Road
21 Dale Avenue #842
1111 Deer Run
139 Thompson Avenue
225 Richmond Street E #202
12 King Georges Rd
30 Beck Ave
22 Donwoods Drive
90 Willingdon Blvd
44 Edgehill Road
22 Leader Lane #406
6 Ashley Rd
69 Humbervale Boulevard
22 Gregory Street
27 Jackson Ave
325 Bay St #1210
1633 Carletta Drive
36 Finchley Road
4 The Kingsway #203
225 Sackville Street #1812
136 Perry Crescent
16 Colwood Road
35 Balmuto Street #4702
77 Van Dusen Blvd
1030 Cedar Grove Blvd
1162 Vesta Drive
8 Meadowvale Dr
81 Queen Anne Road
481 University Avenue #2806
22 Totteridge Road
7 Hartfield Road
5350 Drenkelly Court
51 Wendover Rd
788 Oakdale Ave
2304 Westoak Trails
31 Strath Avenue
50 Camden St #103
1300 Griffith Place
44 Forty First Street
2067 Castlefield Crescent
88 Willingdon Blvd
19 Hunt Club
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AS SEEN IN
Press Spotlight Ashley leads the team behind Ashley Shaw & Associates, while also digging in to work behind-the-scenes as needed. Last year, over 40% of Ashley’s clients came by referral, and a third were from her ever-growing network database. Ashley does not see her business as merely a transaction, but rather is committed to building relationships that extend beyond the closing table. A contract is not just a deal to walk away from when completed, but is actually the start of a longstanding relationship. Ashley goes out of her way to ensure that her clients feel special and that they realize that working with her is much more than just business.
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Your Unique Listing Blueprint Deliberately orchestrated and thoughtfully executed, our listing process is an entirely unique, step-by-step plan designed to eliminate the stress of listing your home for sale. We will be with you every step of the way, helping to ensure a successful sale and a smooth process from start to finish.
Pre-Listing PRE-LIST INSPECTION REPORT
Before your property is officially listed on the market, we hire a professional home inspector to evaluate the condition of your property. The reason for this is two-fold. First, it will uncover potential deficiencies or repairs you need to know about, and second, it will give buyers access to quantifiable information that will encourage them to make firm offers. HOME HISTORY BOOK
As part of our pre-listing strategy, we curate a Home History Book that captures both the story and spirit of your home. Guided prompts help uncover meaningful moments, distinctive features, and lifestyle details that resonate emotionally with buyers. The completed book is displayed during showings, allowing prospective buyers to connect with the home on a deeper level, while select insights are woven into the property’s marketing narrative across digital platforms. This thoughtful detail elevates the presentation, honours the home’s history, and helps your property stand apart in a competitive market. H O M E P R E PA R AT I O N
Readying your home for the marketplace could include organizing repairs, landscaping, decluttering, or cleaning services. We provide project management services for these tasks and hire experienced trades professionals for you if necessary. We also provide staging services, if needed, to ensure your home presents at its best. PROFESSIONAL PHOTOGRAPHY AND VIDEO
Studies show that professional real estate photography helps a property sell faster and for more money than comparable homes without professional images. Our team of professional photographers and videographers has the talent and technique to produce the highest quality images to serve as the foundation for our marketing efforts. FLOOR PLANS
In today’s digital age, we believe that it’s important to give buyers as much information online before they tour your property. Professional floor plans with accurate scaling enable buyers to understand the flow of the property before they even see it in person. I N T E G R AT E D M A R K E T I N G P L A N
As part of our marketing plan, we deliver a tailored, multi-channel approach designed to showcase your home at its very best. This includes professional photography and videography, refined property signage and brochures, targeted email campaigns, and personalized direct mail. Supported by Sotheby’s International Realty’s marketing platform and powerful listing syndication, each element is thoughtfully curated to reflect the home’s character, highlight its distinctive features, and create a cohesive, elevated presence across every touchpoint.
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The Listing 1 2 3 4
COMING SOON
Your property will be promoted through a variety of channels as ‘coming soon’ to build anticipation for the listing going live. DISTINCTIVE SIGNAGE
To prepare for your home’s market launch, we install a distinctive Sotheby’s International Realty yard sign at your property. PROFESSIONAL BROCHURES
Custom magazine-style brochures with enhanced marketing verbiage are professionally designed and printed for your home. S P E C I A L F E AT U R E C A R D S
Special feature cards are displayed throughout your property to highlight noteworthy or unique items that buyers might miss.
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L I S T I N G D AT E
6
AGENT’S OPEN HOUSE
7
TWILIGHT OPEN HOUSE
8
OPEN HOUSE WEEKEND
Listings typically go live at the start of the week. Once listed on MLS, we will begin to book showings.
A few days after the listing goes live, we host an agent’s open house exclusively for buyers agents.
When applicable, a twilight open house can take place later on in the week during after-work hours.
An open house for the public is generally held on the weekend in the afternoon.
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The Listing 9
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E XCEP TIONAL WEB PRESENCE
Your property is presented to the most significant companies and real estate-focused websites in the world, including ashleyshawandassociates.com, sothebysrealty.ca, and sothebysrealty.com. It is also featured through our exclusive media partners, such as the Wall Street Journal, MarketWatch, Financial Times, Juwai, Prop GO Luxury, Nikkei, Barrons, James Edition, Mansion Global, and more — generating over 1 billion impressions each year. TA R G E T E D E M A I L M A R K E T I N G
A custom e-blast is designed to introduce your home with professional photos, video, and marketing verbiage, and is sent to Ashley’s extensive network, including her agent database. SOCIAL MEDIA ADVERTISING
Your home is promoted across various social media channels, including Ashley Shaw & Associates’ Facebook, LinkedIn, Instagram, and YouTube accounts, throughout the listing period. Additionally, it receives a 7-day ad campaign on Sotheby’s International Realty Canada’s Facebook and Instagram channels upon listing. DIRECT MAIL ADVERTISING
A custom trifold brochure is designed and distributed to the area and/or neighbourhood surrounding your property. Additionally, your home is featured in the Ashley Shaw & Associates monthly newsletter, which is distributed to The Kingsway, Edenbridge, Humber Valley, and Sunnylea.
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GLOBE & MAIL ADVERTISING
A dedicated Sotheby’s International Realty Canada advertisement for all new Toronto properties is published on Fridays.
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P R I VAT E S H O W I N G S
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C O N S I S T E N T C O M M U N I C AT I O N
16 17
Private showings are held by appointment throughout the listing period.
We schedule weekly calls to keep you informed, updated, and provide guidance throughout the listing process. T R A N S PA R E N T A C C O U N TA B I L I T Y
You will have access to a live listing report via our proprietary online client platform (Folio), offering clear, real-time insights into online views and impressions of your home, along with details on all marketing and sales efforts. O F F E R D AY
If an offer day is planned, we will accept offers for the property on a specific date and time. In some cases, an offer day is not part of the strategy.
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Elevated Visuals, Captivated Buyers Breathtaking print and digital assets act as the centrepiece of your marketing strategy. Implementing a multi-channel marketing approach utilizes every resource available to expose your property to the widest possible range of qualified buyers. MLS syndication distributes your listing to over 70,000+ members of the Toronto Regional Real Estate Board, while our partnership with Sotheby’s International Realty provides access to over 150,000+ annual targeted visits through the exclusive agent portal. The result? Stunning collateral that stands out in the market, connecting you with your ideal buyer.
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The Sophisticated Intricacies of Social Media The landscape of social media is vast and ever-changing. At Ashley Shaw & Associates, we have an innate understanding of the nuances of social media, ensuring that your listing is exposed to the right audience on the right social media platforms.
Search Engine Optimization Captures Intent The digital space is inundated with viral content and constant scrollers. While a significant portion of people online are simply interested in seeing the aesthetic and beauty of a stunning home, search engine optimization (SEO) is how we capture an audience with the intent to purchase. Our website, ashleyshawandassociates.com, is specifically optimized to consistently drive organic search engine traffic, resulting in a greater number of relevant buyers finding your site organically.
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Transparent Accountability Effective marketing must be measured and reported on so we can evaluate the success of our efforts. FOLIO’™ is a proprietary online client platform exclusive to Sotheby’s International Realty Canada. It provides regular updates on the results of our marketing efforts, with activity such as online listing views and open house attendance displayed through a personalized dashboard accessible 24/7 from any desktop, tablet or mobile device. To complement this real-time reporting, we schedule a weekly client call to review performance, share feedback and discuss recommended next steps.
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$248B
1,100
Global Sales Volume (CAD)
Offices Worldwide
80+
26,000+
Countries
Sales Associates
International Reach, Local Inclination Ashley Shaw & Associates is exclusively affiliated with Sotheby’s International Realty Canada—an international brokerage with deep roots, history, and expertise in Toronto. Known globally as a leader in luxury real estate, Sotheby’s International Realty Canada parlays international reach and its global portfolio into processes that perfectly complement the Toronto market. Through distinctive brand positioning, media exclusivity, and trailblazing technology, Sotheby’s International Realty Canada helps elevate your property and provides privileged access to the most qualified buyers in the world.
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Canada’s Most Prestigious Real Estate Website Featuring a state-of-the-art location-based and predictive search experience, sothebysrealty.ca draws millions of pageviews from uniquely qualified homebuyers annually, while generating thousands of qualified homebuyer leads for property listings.
sothebysrealty.ca
8M+
PA G E V I E W S A N N U A L LY
91%
VISITS FROM CANADA
#1
AMONG 1,100+ GLOBAL S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y O F F I C E S
AV E R A G E M O N T H LY W E B S I T E V I S I T S
Source: SimilarWeb.com, July-December 2025.
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Leveraging the Power of Sotheby’s International Realty S O T H E B Y S R E A LT Y. C O M A N D S I R M O B I L E
The Sotheby’s International Realty® website and mobile app, available in 16 languages, captivate millions of monthly viewers with immersive content, high-resolution photos, ultra-HD videos, and VR tours. This rich content on sothebyrealty.com ensures top search engine rankings, enhancing the visibility of your listing. Almost 100% of buyers start their initial property search online. Building a formidable online presence is essential to capturing the attention of these digitally-minded buyers.
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S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y C A S C A D I N G W E B S I T E S
From sothebysrealty.ca and sothebysrealty.com, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world. This creates unique around-the-world exposure at a grassroots level. P R O P E R T Y S Y N D I C AT I O N
The Sotheby’s International Realty® brand provides unparalleled exposure and worldwide reach for your property, a crucial differentiator that sets the brand apart from the rest of the industry. Once a home is showcased on sothebysrealty.com, it is exclusively syndicated to the most authoritative luxury lifestyle, financial, and real estate-centric websites around the world such as Wall Street Journal, Robb Report, Mansion Global, Nikkei, Juwai, and more. BRAND ADVERTISING*
Our global media plan is a portfolio of global advertising solutions and exposure opportunities available to the network. Tailored through technology, Sotheby’s International Realty delivers content by collaborating with the world’s leading media powerhouses. The cutting-edge innovation, strategic positioning, and international impact of these media efforts enable the brand to successfully connect with discerning audiences worldwide.
*Property exposure not guaranteed. Additional marketing investment may be required.
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Case Studies Client satisfaction is paramount in everything we do. These case studies reflect Ashley Shaw & Associates’ ability to streamline the selling process and provide world-class results for our clients.
122 Wimbledon Road
CASE STUDY 1
Strategic Revitalization in a Specialized Market THE CHALLENGE
After 155 days on the market with an out-of-area brokerage, 122 Wimbledon Road had yet to attract viable offers. The home needed a fresh approach—one grounded in local market knowledge, thoughtful presentation, and targeted buyer outreach. T H E S T R AT E GY
Ashley Shaw & Associates introduced a comprehensive refresh to highlight the home’s strengths and reconnect it with the right buyers. 1.
Targeted Refinishing & Paint: We revitalized key living spaces, including refinishing the dining room and introducing fresh, neutral paint to complement the home’s architectural details.
2. Elevated Staging: A complete restaging with sophisticated, high-end furnishings highlighted the home’s scale, functionality, and lifestyle appeal. 3. Targeted Local Outreach: We engaged our established local broker network and private buyer channels to generate qualified showings and renewed interest. T H E R E S U LT S
The refreshed presentation and targeted outreach attracted serious buyers, securing a firm sale in just 27 days. After more than five months without a viable offer, a locally informed strategy delivered a decisive result for the sellers.
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70 King Georges Road
CASE STUDY 2
Reclaiming Potential Through Visual Presentation THE CHALLENGE
70 King Georges struggled to build momentum, languishing for 50 days under previous listing attempts. Impairing its market reach, poor visual presentation and a mismatched audience strategy left a standout property underappreciated. T H E S T R AT E GY
Ashley Shaw & Associates took over the listing to execute an immediate, end-to-end presentation overhaul: 1.
Editorial Staging & Styling: We completely reimagined the interior visual narrative, highlighting the home’s layout, natural light, and architectural strengths.
2. High-Impact Media Asset Creation: We captured premium architectural photography and narrative video content to elevate online engagement. 3. Strategic Market Repositioning: We aligned pricing and marketing collateral to target the ideal buyer demographic actively searching in the neighbourhood. T H E R E S U LT S
The listing transformation instantly changed buyer perception. The renewed presentation generated competitive interest and a successful sale, proving that strategic presentation and targeted positioning drive results.
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30 Orchard Crescent
CASE STUDY 3
Local Expertise & Comprehensive Outreach THE CHALLENGE
Even experienced real estate professionals can benefit from a deeply rooted, hyper-local strategy. The owner of 30 Orchard Crescent—an established builder and licensed real estate agent—initially listed the newly constructed home independently. After 138 days on the market without a sale, he engaged Ashley Shaw & Associates to reposition the property and expand its reach. T H E S T R AT E GY
Our team introduced a comprehensive campaign designed to connect the home with qualified buyers and influential local agents. 1.
Targeted Agent and Community Outreach: We personally connected with topproducing local agents and luxury buyer representatives to generate awareness and qualified interest.
2. Curated Property Events: We hosted public open houses and dedicated agent previews, giving prospective buyers and industry professionals an opportunity to experience the home firsthand. 3. Integrated Marketing Campaign: Tailored digital and print materials highlighted the property’s exceptional craftsmanship, thoughtful design, and lifestyle appeal across multiple channels. T H E R E S U LT S
By pairing the builder’s quality construction with our local market knowledge, established relationships, and strategic outreach, Ashley Shaw & Associates secured a firm sale within 58 days—delivering a successful result for a fellow real estate professional.
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36 Gardenvale Road
CASE STUDY 4
Precision Execution & Pacing THE CHALLENGE
Just six days after launching with another agent—a family friend—the sellers of 36 Gardenvale Road recognized that their listing wasn’t gaining the local traction they expected. An inadvertent listing update had presented the property as an extension rather than a new MLS entry, limiting its visibility to buyers searching for newly listed homes and making it appear to have been on the market longer than it had. Before valuable momentum was lost, the sellers turned to Ashley Shaw & Associates for a swift, strategic reset. T H E S T R AT E GY
Ashley Shaw & Associates moved quickly to strengthen the property’s presentation, restore its visibility, and engage active buyers. 1.
Strategic Relaunch: We coordinated a seamless transition and brought the property back to market as a new listing, renewing its exposure to buyers and local agents.
2. Elevated Presentation: Refined staging, new professional photography, and cinematic media showcased the home’s strongest features and created a compelling first impression. 3. Precise Pricing: We fine-tuned the pricing strategy to sharpen the property’s competitive position and encourage timely buyer interest. T H E R E S U LT S
The relaunch generated strong showing activity and multiple competitive offers within just eight days. Decisive action, polished presentation, and carefully calibrated pricing transformed an uncertain start into renewed momentum and a successful outcome.
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96 Willingdon Boulevard
CASE STUDY 5
Leveraging the Power of a Private Network THE CHALLENGE
A successful sale doesn’t always require a public MLS launch. The owners of 96 Willingdon Boulevard wanted a discreet and seamless process while still creating strong interest among qualified buyers. T H E S T R AT E GY
Ashley Shaw & Associates moved quickly to strengthen the property’s presentation, restore its visibility, and engage active buyers. 1.
Exclusive Pre-Market Exposure: We discreetly introduced the property through our private buyer and agent networks, generating three immediate inquiries.
2. Strategically Scheduled Showings: Private previews were arranged back-toback within a concentrated timeframe, creating a natural sense of urgency and demonstrating strong buyer interest. 3. Focused Offer Management: We established a clear, time-sensitive offer process that encouraged interested buyers to present their strongest price and terms. T H E R E S U LT S
The pre-market strategy generated significant demand before the property reached MLS. The sellers accepted an exceptional offer—$100,000 above the intended asking price—while avoiding the disruption of ongoing open houses and extensive public exposure.
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Extraordinary, Significant Sales
SOLD
I S L I N G T O N – C I T Y
C E N T R E
W E S T
7 Appleby Court
SOLD
T H E
K I N G S WAY
67 Kingsway Crescent Ashley Shaw & Associates
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SOLD
L A M B T O N - B A B Y
P O I N T
77 Baby Point Crescent
SOLD
T H E
K I N G S WAY
16 Kingscourt Drive Ashley Shaw & Associates
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SOLD
T H E
K I N G S WAY
31 Strath Avenue
SOLD
E D E N B R I D G E- H U M B E R
VA L L E Y
44 Edgehill Road Represented the buyer — off-market sale
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Unrivaled Success Are you ready to take the next steps? Selling your home is a momentous decision that requires careful planning and compassion. Ashley Shaw & Associates employs a forward-thinking approach to real estate to help our clients succeed with the sale of their homes. We do everything we can to minimize the stress involved with selling. The result? A seamless, comfortable, and positive home selling experience for all. We would be honoured to help you sell your home. If you’re ready to proceed, simply reach out to us to get started.
Broker & Executive Vice President, Sales
A S H L E Y S H AWA N D A S S O C I AT E S . C O M
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Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty®️ is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Sotheby’s International Realty Canada Brokerage is Independently Owned and Operated.