THE INFORMED
Home Seller’s Guide
Both a visionary and a strategist, Ashley makes the complexities of the real estate process straightforward and builds a conceptual roadmap that clients can track through their real estate journey.
SELLING YOUR HOME
The Process
STEP 01.
STEP 02.
STEP 03.
Get It Ready
Set the Price
Snap Shots
Before you determine the listing price for your property and place it on the market, it’s important for essential property repairs, cosmetic improvements, and in some cases, major renovations to take place. This will help you maximize your financial return and increase the chance of it selling faster.
Ensuring your property sells at fair market value within a reasonable period of time is dependent on your pricing strategy. We will help you create the ideal strategy based on the following factors.
Professional photos and videos are crucial to showcase your property online. We have a great photographer and videographer who will make your property look its best!
STEP 04.
STEP 05.
STEP 06.
Showings
Review Offers
Closing Day
This is often the hardest part as your property has to remain presentable and in tip top shape every day.
We will negotiate on your behalf and review all offers with you.
Schedule the closing, hand over the keys, collect the cheque!
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S T R AT E G I C S E L L I N G
A Roadmap to a ... Ensuring your property sells at fair market value within a reasonable period of time is dependent on your pricing strategy. We will help you create the ideal strategy based on the following factors.
Realtor Listing Consultation
Implement Marketing Plan
Comparative Market Analysis (CMA), Marketing Plan Review, Home Value Improvement Program
Photos/Videos, Online Platforms, Folio, Digital Marketing Campaign, Matterport 3D Tour, Brochures and Direct Mailing, Paid Social Media Posts, Weekly Update Call, Monthly Newsletter
Pricing Strategy
Agent Open House
Sign Listing Agreement
Call VIP Client Base
Prepare The Home For Market
Negotiate The Best Outcome For You
Clean, Repairs, Home Inspections, Staging (if necessary), Collect Relevant Property Information
Showings
Agreement Satisfy Conditions, Implementation, Lawyers’ Satisfaction
Offers
Successful Sale Ashley Shaw & Associates
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O N LY W I T H U S
The Marketing Professional Photography and Videography 95% of property searches start online. Your home needs to look great in order to appeal to the widest audience possible. We only use the best professional photographers.
Open Houses To optimize the value of your property in the eyes of potential buyers and investors, it’s important to ensure that your property is presented in the best possible light.
Social Media Social media is a crucial step to getting your home sold. Our social media presence is growing every day, which means your property gets in front of more eyes.
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O N LY W I T H U S
The Approach Assess We’ll give your property a good once over, make a list of everything we think needs to be addressed before listing, including small and large renovations, landscaping, tidying and small updates that could mean a better return.
Prepare Once we’ve agreed on the tasks that need to be done, we’ll get to work on getting your property ready for sale. This usually includes staging, small repairs, and storing personal items to make your home as neutral as possible.
Sell Once your property is in tip-top shape, we’re ready to hit the market. Our unique selling strategy includes open houses, social media marketing, and print marketing that reach audiences far and wide.
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Frequently Asked Questions How Long Does The Process Usually Take? There are many factors that affect property sales, but our homes generally sell in less than 3 weeks on average.
What is A Buyer Market vs. Seller Market? A seller‘s market happens when there‘s a shortage of properties. A buyer‘s market occurs when there are more properties for sale than buyers. Don‘t worry, we‘re experts at handling multiple offers.
What Can I Expect With Open Houses? Once your property is listed on the market, our team will advise you on how showings and open houses fit into the marketing and selling strategy. Then we will work with you to facilitate them. We will also provide you with feedback on your property from prospective buyers, so you can adjust the presentation of your property, or its price accordingly.
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THE TEAM
Ashley Shaw & Associates At Ashley Shaw & Associates, we redefine the standard of excellence in real estate. Rooted in the prestigious traditions of Sotheby’s International Realty Canada, our team blends timeless sophistication with modern innovation to deliver exceptional results. We believe in the art of personalized service—where relationships come first and every transaction is approached with care, strategy, and integrity. Each client’s journey is unique, and we tailor every detail to align with their individual goals and aspirations. From bespoke marketing strategies to expertly crafted negotiations, we ensure that every step is handled with precision and professionalism. Led by Ashley Shaw, our team brings together a wealth of market insight, negotiation expertise, and a shared passion for delivering a seamless experience. Pippa, Stephanie, Phyllis, Sophie and Helen add further strength and depth—each bringing their own distinctive skills and dedication to client service. Together, they embody our commitment to going above and beyond, ensuring that every client feels informed, supported, and confident from start to finish. With Ashley Shaw & Associates, expect nothing less than a refined, relationshipdriven approach to real estate—one that blends trusted experience, innovative thinking, and an unwavering pursuit of excellence.
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P R O V E N R E S U LT S
Let the Reviews Speak for Themselves
S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y L E A D E R S H I P
“I have had the pleasure of working with Ashley Shaw over the past four years as President & CEO of Sotheby’s International Realty Canada. Ashley has always exhibited extraordinary energy and passion for real estate, giving back to the community, and for our profession. Ashley has earned a wonderful reputation for her professionalism, her supportive and reassuring demeanor and welcoming personality. It has been an absolute pleasure to work with Ashley over these past few years, and I know Ashley personifies everything that our world-class Sotheby’s International Realty brand exemplifies. When you are working with Ashley, you are working with one of the best in the profession.” – Don Kottick, Former President & CEO, Sotheby’s International Realty Canada
“As a high performance coach that has seen inside the businesses of many market leading real estate agents around North America, I can confidently say that you will be in extremely good hands should you decide to hire Ashley Shaw with Sotheby’s International Realty Canada for your real estate brokerage needs. She has spent countless hours building out the systems and processes needed to properly provide the experience she covets for her clients. The “experience” is what sets Ashley apart from her competitors. She doesn’t want to do just a good job for you, instead she strives to create an unforgettable experience with her knowledge, her responsiveness, her attention to detail and a deep desire to exceed expectations. It has been rewarding to witness her success one client at a time. If you are currently in need of representation in the Kingsway and surrounding communities, stop your search, pick up your phone and contact Ashley Shaw.” –
Jim Miller, Executive Vice President and City Managing Broker Jameson Sotheby’s International Realty
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CLIENT TESTIMONIALS
“Ashley, Our deepest thank you to you and your team for all your efforts selling our property. This has been our most challenging real estate situation for many reasons. You and your team made it as comfortable as possible given the history. Taking on a complicated transaction is not ideal but you did it with grace and enthusiasm. Your determination and genuine positivity for our property gave us hope when we were uncertain. You believed in us! Words could never express our gratitude. You are a business person with integrity and class. Rare to see nowadays.” – Dennis & Stephanie
“Ashley assisted us in the purchase of our home, patiently and diligently showing us countless options over a 15-month period, new-build renovation process, many of which were off-market or exclusive listings we would otherwise not have had the opportunity to see. She (literally) lives and breathes the Kingsway, stays on top of evolving market dynamics and valuations, has a keen eye for quality, and has a strong understanding of the new build renovation process which is imperative when buying in a historic neighborhood. She asks the right questions of other agents, is an expert negotiator but, above all else, acts with the utmost integrity in an industry where trust is absolutely paramount. As both a buyer and a seller in this market, you want someone who works hard for your business and truly cares. Fortunately for us, we found that in Ashley.” – Dave & Shannon
CLIENT TESTIMONIALS
“Working with Ashley was incredible. She goes above and beyond for her clients. I’ve had the pleasure of working with her multiple times – and I will continue to! She is extremely dedicated and a fantastic negotiator. I highly recommend her to all of my friends and family because her attention to detail is top-notch. Thank you Ashley for everything and I will be forever grateful you found my dream home!” – Veronica Rinomato
“We truly had an outstanding experience working with Ashley Shaw to sell our home in a tough market. From the very beginning, Ashley earned our complete trust and consistently showed that she is truly client focused, attentive, and professional. She has exceptional experience of the local housing market and this gave us confidence in her advice and strategy throughout the process. Ashley and her team were all super hardworking, responsive, and meticulous in handling every detail, which made the entire experience feel smooth and well-managed. What stood out most was how genuinely she cared about representing our best interests. We always felt supported, informed, and in very capable hands. We would highly recommend Ashley Shaw and her team to anyone looking for a trusted, knowledgeable, and dedicated real estate professional.” – Audrey Liu
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Ashley Shaw Broker & Executive Vice President, Sales ashaw@sothebysrealty.ca 416.828.6236
Helen Hoang Director of Operations, Ashley Shaw & Associates hhoang@sothebysrealty.ca 416.916.3931
Philippa Van der Vliet Sales Representative philippa.vandervliet@sothebysrealty.ca 416.574.9601
Stephanie Mitchell Sales Representative stephanie.mitchell@sothebysrealty.ca 416.899.4898
Phyllis Henderson Sales Representative phyllis.henderson@sothebysrealty.ca 416.709.4828
Sophie Leja Sales Representative sophie.leja@sothebysrealty.ca 416.453.7181
@ A S H L E Y S H AWA N D A S S O C I AT E S A S H L E Y S H AWA N D A S S O C I AT E S . C O M
Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty®️ is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Sotheby’s International Realty Canada Brokerage is Independently Owned and Operated.