S O T H E B Y S R E A L T Y. C A M L S ® 4 0 5 3 3 4 6 9
N O T H I N G C O M PA R E S
Move beyond your expectations.
S O T H E B Y S R E A L T Y. C A M L S ® 1 0 2 5 8 5 1 1
N O T H I N G C O M PA R E S 2
$167B usd
SALES VOLUME
1,000+
OFFICES
80+
COUNTRIES
Service that's as elevated as your standards. No other brand delivers a standard of service designed to elevate your property as one of its own. The expansive Sotheby’s International Realty network achieved more than $167 billion in global sales volume, reaching nearly every corner of the globe, with more than 1,000 offices in over 80 countries. Our global marketing platform and distinguished brand positioning maximizes the potential return from the sale of your home.
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THROUGH DISTINCTIVE BRAND POSITIONING, M E D I A E X C L U S I V I T Y A N D T R A I L- B L A Z I N G T E C H N O L O G Y , W E E L E VAT E YO U R P R O P E R T Y T O M A X I M I Z E THE RETURNS FROM YOUR HOME’S SALE .
Our Distinction At Sotheby’s International Realty Canada, our commitment is unwavering: we deliver exemplary marketing and service to every client, regardless of a home’s neighbourhood or price range. We understand that your home is a foundation for financial security and wealth, as well as a life well lived. Through distinctive brand positioning, media exclusivity and trail-blazing technology, we elevate your property to maximize the returns from your home’s sale. We have earned the distinction of being ranked one of the most trusted brands in residential real estate.* More importantly, we are honoured to have earned the trust and repeat business of Canada’s most discerning real estate clientele. As you consider your next move, we look forward to learning about your home’s unique story, and to maximizing its potential value with a marketing platform and network that is unrivalled. *Lifestory Research, 2022 America’s Most Trusted® Study
S O T H E B Y S R E A L T Y. C A
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O U R L EG A C Y I S O U R C L I E N T S ’ U N I Q U E A D VA N TA G E . E V E RY H O M E W E R E P R E S E N T I S E L E VAT E D BY OUR DISTINGUISHED BRAND, AND GAINS ACCESS TO EXCLUSIVE MARKETING OPPORTUNITIES WITH SOTHEBY’S AUCTION HOUSE.
A Legacy of Excellence Since 1744, Sotheby’s has defined the art of marketing the world’s most cherished valuables. Today, our brand platform elevates our clients’ cherished homes. Over the centuries, Sotheby’s gained renown for uniting discerning purchasers with world-class works of art, and for marketing the world’s most cherished possessions. This legacy is our clients’ unique advantage. Every home we represent is elevated by our distinguished brand, and gains access to exclusive marketing opportunities with Sotheby’s auction house.
S O T H E B Y S R E A L T Y. C A
N O T H I N G C O M PA R E S 8
1,000+
OFFICES
80+
COUNTRIES
26,000+
A S S O C I AT E S
Founding Leaders in Luxury Real Estate Built on this tradition of excellence, Sotheby’s International Realty launched in 1976 to market cherished homes and luxury real estate to qualified homebuyers worldwide. We have earned the distinction of being ranked among the top five most trusted brands in residential real estate.* Our reputation reflects our commitment to exemplary service, and to expanding a global marketing network that lifts the visibility of our clients’ homes. Sotheby’s International Realty’s exceptional investment in reaching qualified buyers locally, nationally and internationally ensures the maximum return on the homes we represent. Our network strength encompasses more than 1,000 sales offices across over 80 countries, digital media delivering over 1 billion annual online impressions, and partnerships with premier global media. * Lifestory Research, 2022 America’s Most Trusted® Study
S O T H E B Y S R E A L T Y. C A M L S ® A 2 0 2 3 5 8 7
N O T H I N G C O M PA R E S
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W E B E L I E V E T H AT L U X U RY I S A N E X P E R I E N C E , N O T A P R I C E P O I N T. OVER 75% OF THE HOMES WE REPRESENT ARE UNDER $1 MILLION.
Canada’s Premier Real Estate Brokerage With more than 35 offices nationwide, Sotheby’s International Realty Canada represents the country’s most significant architectural masterpieces, and extends top-tier service and marketing to homes across every price range. Our real estate listings include houses, condos and townhomes in neighbourhoods nationwide, as well as the country’s most extraordinary luxury estates and vacation homes for sale. We believe that luxury is an experience, not a price point. Over 75% of the homes we represent are under $1 million.
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N O T H I N G C O M PA R E S
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OUR E XPANSIVE MEDIA NETWORK AND BRAND POSITION MAXIMIZES THE POTENTIAL RETURN ON YOUR HOME SALE.
Unlock Your Home’s Value When your home is represented by Sotheby’s International Realty Canada, it benefits from worldwide recognition and the prestige of the Sotheby’s brand, and gains access to an unmatched global marketing platform. Our expansive media network and brand position maximizes the potential return on your home sale. In a connected world and with nearly 100% of homebuyers previewing homes for sale online– your home’s buyer could be across the street – or across the continent. Our real estate marketing platform reaches buyers locally and worldwide with over 1 billion annual online impressions and dozens of premier media outlets such as the Wall Street Journal, Financial Times , Barron's and Nikkei Asian Review, plus next generation channels such as Apple TV, Google and YouTube.
S O T H E B Y S R E A L T Y. C A M L S ® E 4 3 1 4 5 0 2
N O T H I N G C O M PA R E S
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S O T H E B Y S R E A LT Y. C O M
48M+
404M+ 57% PAGE VIE WS
I N T E R N AT I O N A L W E B T R A F F I C ,
A N N U A L LY
A N N U A L LY
CANADA RANKING #3
VISITS
The Power of Our Brand's Network By marketing your property locally and worldwide, Sotheby’s International Realty ensures unrivalled exposure to qualified buyers, maximizing the potential for qualified expressions of interest in your home. S OT H E BYS R E A LT Y.C O M Discover the power of Sotheby’s International Realty’s exclusive online marketing network. Every home represented by Sotheby’s International Realty is showcased on sothebysrealty.com, the world’s premier website for real estate and homes for sale attracting over 48 million visits and over 404 million pageviews annually. We reach millions of qualified potential real estate buyers, who immerse themselves in our collection of properties, enhanced with 3D virtual reality tours, ultra high-definition videography and high resolution photography. S OT H EBY ’ S I N T ER N AT I O N A L R E A LT Y CAS CA D I N G W EB S I T E S From sothebysrealty.ca and sothebysrealty.com, your property is distributed to more than 100 interconnected Sotheby’s International Realty local websites around the world. This creates unique around-the-world exposure at a grassroots level.
N O T H I N G C O M PA R E S
16
S O T H E B Y S R E A LT Y. C A
3.4M+
U S E R S A N N U A L LY
13M+
PA G E V I E W S A N N U A L LY
84%
C A N A D I A N U S E R S A N N U A L LY
AV E R A G E M O N T H LY W E B S I T E V I S I T S *
200,000
S O T H E B Y S R E A L T Y. C A
150,000
100,000
50,000
0 sothebysrealty.ca
sutton.com
coldwellbanker.ca
century21.ca
exprealty.ca
homelife.ca
Canada’s Most Prestigious Real Estate Website S OT H E BYS R E A LT Y.CA Featuring a state of the art location based and predictive search experience, sothebysrealty.ca draws millions of pageviews from uniquely qualified homebuyers annually, while generating thousands of qualified homebuyer leads for property listings. Sothebysrealty.ca represents some of the most outstanding real estate properties across Canada. Each year, sothebysrealty.ca attracts more than 3.4 million national and international affluent buyers and sellers. With more consumers than ever searching for real estate from mobile devices, sothebysrealty.ca is optimized and compatible with all devices. Our website renders all listings and property details, no matter the display size, providing visitors a seamless experience. *Source: SimliarWeb.com, September - December 2022.
S O T H E B Y S R E A L T Y. C A M L S ®
R2751294
N O T H I N G C O M PA R E S
18
CANADA
1.5M+
2.8M+
753K
RESIDENTS (2023-2025)
WITH TIES TO CANADA
STUDENTS (2023)
NEW PERMANENT
CANADIANS ABROAD
I N T E R N AT I O N A L
The Importance of Global Connectivity Canada has been a longstanding beacon of stability, security and livability for the world. In fact, in the Economist Intelligence Unit’s (EIU) prestigious ranking of the world’s most livable cities in 2022, Calgary, Vancouver, Toronto and Montreal were named the first, second, third and fourth most desirable places to live in North America, with Calgary, Vancouver and Toronto also capturing top 10 positions in the ranking of 172 cities, placing third, fifth and eighth in the world, respectively. In a time of global uncertainty, Canada has become even more attractive to immigrants, permanent residents, students, business founders and investors and returning Canadian expatriates – introducing qualified demand for housing nationwide. Many of these home buyers will be exempt from the “Prohibition on the Purchase of Residential Property by NonCanadians Act” (the “Foreign Buyers Ban”) that came into effect January 1, 2023. With a global spotlight cast on Canada and Canadian real estate, international marketing for your home has never been more important.
S O T H E B Y S R E A L T Y. C A M L S ® N 5 9 0 7 9 2 1
N O T H I N G C O M PA R E S
20
I N A T I M E O F G LO B A L U N C E R TA I N T Y, C A N A D I A N R E A L E S TAT E H A S B E C O M E M O R E AT T R AC T I V E T O I M M I G R A N T S , P E R M A N E N T RESIDENTS, STUDENTS, BUSINESS FOUNDERS AND INVESTORS A N D R E T U R N I N G C A N A D I A N E X PAT R I AT E S . M A N Y P R O S P EC T I V E HOME BUYERS WILL BE EXEMPT FROM THE “FOREIGN BUYERS' B A N ” T H AT C A M E I N T O E F F EC T J A N U A R Y 1 , 2 0 2 3 .
Welcoming Qualified International Home Buyers To maximize the chance that your home attracts qualified bids, our global marketing platform showcases it to buyers who are qualified to live, work, study and purchase property in Canada: 1 . 5 M I L L I O N N E W P ER M A N EN T R E S I D EN T S The Government of Canada plans to welcome 465,000 new permanent residents in 2023, 485,000 in 2024 and 500,000 in 2025, representing the largest number of people welcomed each subsequent year, in Canadian history. These new permanent residents will introduce new demand for conventional and highend housing across the country. R E T U R N I N G CA N A D I A N E X PAT RI AT E S Approximately 2.8 million Canadian citizens are living abroad,* with the greatest number in the United States, and in regions such as Hong Kong, France and the UK. Sotheby’s International Realty Canada has recorded a marked increase in real estate purchases by Canadian expatriates seeking to return to the security of their home country, or a secondary residence to enjoy in Canada. I N T E R N AT I O N A L S T U D E N T S International education is considered a strategic pillar in Canada’s long-term economic development. In 2023, our country aims to welcome 753,000 international students, with the intent that their educational qualifications and skills will make them ideal candidates for future permanent residency. E X EM P T I O N S F R O M T H E FO R EI G N B U Y ERS’ BA N While the “Prohibition on the Purchase of Residential Property by Non-Canadians Act” (the “Foreign Buyers’ Ban”) may apply to certain real estate buyers from abroad, it will also exclude certain international students, temporary residents, foreign nationals, and refugee claimants, subject to varying and complex conditions. There continues to be strong demand for Canadian real estate from buyers based abroad, with many qualified to purchase a home in Canada. *Asia Pacific Foundation of Canada and the Canadian Expat Association, 2010.
N O T H I N G C O M PA R E S
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S O T H E B Y S R E A LT Y. C A , S O T H E B Y S R E A LT Y. C O M , AND A NETWORK OF 100+ INTERCONNECTED S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y L O C A L
S O T H E B Y S R E A L T Y. C A M L S ® C 5 9 4 1 2 6 0
WEBSITES AROUND THE WORLD.
Marketing Your Home in the World’s Most Influential Media With nearly all property buyers starting their search online it is imperative that your property shows up in search engine results, and is presented in the most informative, compelling manner possible. Therefore, every home represented by Sotheby’s International Realty, regardless of its price point, receives exposure on an unrivalled collection of the world’s most authoritative media. The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby's International Realty affiliate websites around the world. Video
Virtual Reality
S O T H E B Y S R E A L T Y. C A
N O T H I N G C O M PA R E S
24
Announcing Your Home We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. PROPERT Y BROCHURES One of our first initiatives will be to create a compelling professional marketing brochure printed on premium paper. By combining professional photography and attention-getting narrative details, your home’s brochure will act as an essential tool to captivate potential buyers. Your home’s marketing brochure may also be submitted to our exclusive Global Distribution Program, where copies are distributed to hundreds of offices within our real estate network as well as Sotheby’s Auction House locations globally. No other real estate company has the ability to provide this level of exposure. D I R EC T P RI N T A N D EM A I L M A R K E T I N G * We will create a customized direct mail and email campaign to bolster interest in targeted key areas within your local neighbourhood and surrounding area. *An additional marketing investment may be required. Ask your advisor for details.
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DISCOVER HOW YOUR HOME W I L L B E V I E W E D G L O B A L LY ON APPLE TV – SEARCH FOR “ R E A LT Y ” O R “ S O T H E B Y ’ S I N T E R N AT I O N A L R E A LT Y ” O N THE APPLE TV APP STORE. DOWNLOAD THE SOTHEBY'S I N T E R N AT I O N A L R E A LT Y M O B I L E A P P I N T H E G O O G L E P L AY S T O R E
S O T H E B Y S R E A L T Y. C A S I R C 1 0 2 2 1 6 2
OR THE APPLE APP STORE.
Technology Reaching Today’s Real Estate Consumer Sotheby’s has defined the art of marketing the world’s most cherished valuables since its inception. Today, with nearly 100% of homebuyers previewing homes for sale online, we not only ensure exceptional marketing in traditional print marketing, but through videography, virtual/3D reality and immersive digital experiences to bring your home to life. As the preferred real estate partner for leading technology companies such as Google, Sotheby’s International Realty is a ground breaker in digital marketing innovation. We also give you privileged access to technology that showcases your home to influential, next-generation home buyers. APPLE T V APP Sotheby’s International Realty is the first real estate brand to market properties on Apple TV. Every home represented by Sotheby’s International Realty is searchable on the only real estate app on Apple TV that ensures an impeccable visual experience while exploring the world’s most extraordinary properties. Discover how your home will be viewed globally on Apple TV – search for “Realty” or “Sotheby’s International Realty” on the Apple TV App Store. SIR MOBILE APP With tens of thousands of mobile downloads, the Sotheby's International Realty mobile app seamlessly showcases your property to international buyers on the go and allows them to directly connect with your agent once they're ready to learn more about your home. With the number of internet searches being conducted from a mobile device continuously growing, your property will gain increased exposure through Sotheby's International Realty's mobile app. Download the Sotheby's International Realty Mobile App in the Google Play Store or the Apple App Store.
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YOUTUBE CHANNEL
123,000
H O U R S WAT C H E D T O D AT E
5.8M+
V I D EO V I E W S T O D AT E
33M+
I M P R E S S I O N S T O D AT E
CANADIAN YOUTUBE CHANNEL COMPARISON BY SUBSCRIBERS* 15000
12000
S O T H E B Y S R E A L T Y. C A
9000
6000
3000
0 Sotheby's International Realty Canada
RoyalLePage
Century 21 Canada
Remax Canada
Sutton
Showcasing Your Home on Social Media FAC EB O O K A N D I N S TAG R A M A DV ER T IS I N G Every property represented by Sotheby’s International Realty Canada is advertised on Facebook, the worlds’ reigning social media network with over 2.32 billion monthly active users, as well as Instagram, Canada’s top real estate Instagram account*, with over 1 billion monthly active users, reaching a highly targeted segment of real estate consumers. YO U T U B E Sotheby’s International Realty is among the elite 0.1% of channels on YouTube to have 400,000 subscribers. Sotheby’s International Realty Canada is the top Canadian residential real estate brokerage on YouTube with more than 13K subscribers and over 6 million video views to date. Every property video is added to our channel and shared with our thousands of subscribers. *Sotheby’s International Realty Canada is the top residential real estate brokerage YouTube and Instagram channel in Canada.
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WE COMMIT TO REGULAR AND T R A N S PA R E N T C O M M U N I C AT I O N
S O T H E B Y S R E A L T Y. C A S I R C 9 1 4 6 7 9
W I T H E V E R Y C L I E N T.
Marketing Reports and Accountability We commit to regular and transparent communication with every client. From the moment you list your home with Sotheby’s International Realty Canada, you will receive regular updates on the results of your marketing – from the number of potential buyers who visit your open house, to the number of people who view your listings online. FO L I O With Folio™, a proprietary online client platform exclusive to Sotheby’s International Realty Canada, you gain clear, transparent insight into the marketing and sales activities completed for your home. Login 24/7 to your personalized dashboard from any desktop, tablet or mobile device. L IS T T R AC To measure results, Sotheby’s International Realty also provides a detailed property view report including view and enquiry statistics for partner sites your home is showcased on.
J A C K . O R G / H A R T H E L P S . C O M G I V I N G B A C K
N O T H I N G C O M PA R E S
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Giving Back Sotheby's International Realty Canada is proud to support Jack.org, Canada's only charity that trains and empowers young people to revolutionize mental health in every province and territory, and Human Anti-Trafficking Response Team (HART), a research and care-driven charity dedicated to supporting the physical and mental well-being of human trafficking survivors by raising awareness of the issue, contributing to survivor’s recovery, and developing targeted, fact-based initiatives to address this crisis systemically. As an organization, we are committed to supporting the physical and mental wellbeing of youth and vulnerable Canadians. 100% of donations and fundraising initiatives are invested in supporting the important work these charities do in local areas across Canada.
© Sotheby’s International Realty Canada, Brokerage. Real estate agency. Independently owned and operated. All rights reserved. Sotheby’s International Realty ® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates, LLC and used with permission. Sotheby’s International Realty Canada fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates, LLC nor any of its affiliated companies.