KEY PERSONNEL
CHRIS LOFTHOUSE, President & CEO
Chris has unsurpassed knowledge of every element of the Rose Parade float construction and decorating business He has been the pioneer of cutting-edge technology, hydraulics, animatronics, computer systems association and mobile technology application bewildering many
Chris is directly involved in client presentations, recommendations, execution development and oversees the building of each float He influences his employees and clients with clear honesty and communication where feedback permits effectiveness
PDC has also been known to build floats for other distinctive events: Coca Cola 100th Anniversary Celebration, Orange Bowl Parade, Kentucky Derby Festival, Indianapolis 500 Festival Parade, and National Day Celebration in Singapore
LYN LOFTHOUSE, COO & Floral Director
Lyn has been with PDC for over 30 years – that’s a good marriage. Having an exceptional eye for detail and scrutinizing over every floral and dry material imagined; Lyn orchestrates the usage and application of products to appeal to the senses of sight, smell, touch, hear and humor – and sometime taste (fresh produce) when permitted.
Lyn is the floriculturist who researches, selects and orders all products (flowers from USA, all over the world and exotic islands) needed to cover every inch of each float the company builds. Well established systems and procedures created for the Art Department, Floral Designers, and Crew Chiefs ensure all decorating materials and fresh flowers are being allocated correctly
William Lofthouse, Production Manager
The 2025 parade marked the seventeenth year for William Lofthouse in the float construction industry Responsible for all day-to-day operations at PDC; William facilitates and supervises each of the metal artisans, electricians, animators and mechanics involved in designing, building and performance of each float On the floor, his leadership comes to fostering partner relationships and continuing to encourage the construction team to achieve construction objectives.
Rachel Lofthouse, Design Director
The 2025 Rose Parade was Rachel Lofthouse fifteenth parade Under her guidance, the float design team at Phoenix Decorating Company has produced more award-winning floats than any other company. Each of our designers brings a different creative background to the team. This guarantees that our company delivers floats that are original, unique and diverse to meet all our client’s individual design needs.
CYNTHIA McMINIMY, Art Director
As the art director for Phoenix Decorating Company, Cynthia McMinimy is responsible for the artistic preparation of the floats for decoration. Cynthia has been with Phoenix Decorating Company for more than 30 years and has scholared an amazing technique of intricate color-coding necessary for each float before the decorating process begins. Every square inch of a float is covered with flowers and other organic materials and Cynthia is a specialist of interpretation and transforming rendering (2D) color patterns to actually duplicate images applied on each float (3D) before the materials arrive and are placed
CHUCK HAYES, Sponsor Relations
Chuck Hayes is a seasoned executive with over 35 years of marketing, sports management, advertising, and corporate communications experience Hayes serves as the point person for all sponsor relations activities which include updates, and activations, credentialing, logistics (parade morning access & parking,) parade operations, special events and is the liaison between PDC and Tournament of Roses sponsor relations His years of multi-media experience are an asset for content in all outlets of communications: radio, television, cable, mobile, social media, website, press releases, referral marketing and co-partnering. Initiating marketing collateral for PDC and for Tournament; direct communication is imperative to properly position the Company, their clients (float sponsors) and the press. Engaging in social media where the interactions have value and persuasive exchanges. Hayes is currently in his eighteenth year with Phoenix Decorating,
The entire Phoenix Decorating team understands the importance of the company’s commitment to quality, innovation and continued excellence.
44 YEARS OF EXCELLENCE IN FLOAT BUILDING… 922 FLOATS, 309 AWARDS
OUR RECENT AWARD HISTORY INCLUDES
2025: Best Day Ever!
Americana: ELKS U.S.A.
International: CODING FOR VETERANS
Isabella Coleman: CITY OF HOPE
Mayor: CITY OF ALHAMBRA
President: WESTERN ASSET MANAGEMENT
Queen: SHRINERS CHILDREN’S
Showmanship: TRADER JOE’S
Tournament Volunteer: ROTARY INTERNATIONAL
Wrigley Legacy: KAISER PERMANENTE
2024: Celebrating A World of Music
Americana: THE COWBOY CHANNEL
Animation: TRADER JOE’S
Extraordinaire: VISIT NEWPORT BEACH
Fantasy: CITY OF ALHAMBRA
International: CODING FOR VETERANS
Isabella Coleman: CORE KIDNEY
Leishman Public Spirit: ROTARY INTERNATIONAL
Theme: WESTERN ASSET
Tournament Volunteer: KIWANIS INTERNATIONAL
2023: Turning The Corner
Director: LUTHERAN HOUR MINISTRIES
Princess: ROTARY INTERNATIONAL
Isabella Coleman: RFD-TV-MUTUAL OF OMAHA
Tournament Volunteer, CITY OF ALHAMBRA
Theme: CITY OF HOPE
Judges: WESTERN ASSET MANAGEMENT
Wrigley Legacy: TRADER JOE’S
2022: Dream, Believe Achieve
President: MRS. MEYERS CLEAN DAY
Leishman Public Spirit: LIONS CLUBS INTERNATIONAL
Director: RFD-TV-MUTUAL OF OMAHA
Tournament Volunteer, CITY OF ALHAMBRA
Past President: CITY OF HOPE
Fantasy: WESTERN ASSET MANAGEMENT
American: TRADER JOE’S
2020: The Power of Hope
Tournament Volunteer: ROTARY INTERNATIONAL
Crown City Innovator: TRADER JOE’S
Golden State: HUNTINGTON LIBRARY, ART MUSEUM & BOTANICAL GARDENS
Animation: MRS. MEYER’S CLEAN DAY
Showmanship: THE COWBOY CHANNEL
Past President: CITY OF HOPE
2019: The Melody of Life
Americana: MRS. MEYER’S CLEAN DAY
Crown City Innovator: TRADER JOE’S
Fantasy: WESTERN ASSEST MANAGEMENT
Isabella Coleman: UNITED SIKH MISSION
President: CITY OF HOPE
Princess: CITY OF ALHAMBRA
Queen: FARMERS INSURANCE
Theme: SHRINERS HOSPITALS FOR CHILDREN
2018: Making A Difference
Americana: FARMERS INSURANCE
Director: ODD FELLOWS & REBEKAHS
Isabella Coleman: CITY OF HOPE
Judges: AMERICAN ARMENIAN ROSE FLOAT ASSOC.
Leishman Public Spirit: UNITED SIKH MISSION
President: WESTERN ASSET MANAGEMENT
Princess: ROTARY INTERNATIONAL
Showmanship: TRADER JOE’S
Tournament Volunteer: SHRINERS HOSPITALS FOR CHILDREN
2017: Echoes of Success
Directors: WESTERN ASSET MANAGEMENT
Tournament Grand Marshals: FARMERS INSURANCE
Tournament Special Trophy: TRADER JOE’S
Past Presidents Trophy: AMERICAN ARMENIAN ROSE FLOAT ASSOC.
Judges Special: UNION BANK
Princess: ROTARY INTERNATIONAL
2016: Find Your Adventure
Craftsman Trophy: FARMERS INSURANCE
Fantasy: TRADER JOE’S
Mayor’s: CITY OF LOS ANGELES
Tournament Volunteers:’ SHRINERS HOSPITALS FOR CHILDREN
2015: Inspiring Stories
Tournament Volunteers’: ODD FELLOWS AND REBEKAHS
Princesses’: LUTHERAN HOUR MINISTRIES
President’s: AMERICAN ARMENIAN ROSE FLOAT ASSN.
Craftsman: PRINCESS CRUISES
Governor’s: CITY OF LOS ANGELES
Tournament Special: FARMERS INSURANCE
Fantasy: WESTERN ASSET MANAGEMENT
Crown City Innovation: TRADER JOE’S
2014: Dreams Come True
Past President’s: WESTERN ASSET MANAGEMENT
Theme: DONATE LIFE
Governor’s: CITY OF GLENDALE
Tournament Volunteers’: SHRINERS HOSPITALS FOR CHILDREN
Princess’: LUTHERAN LAYMAN’S LEAGUE
Tournament Special: LION’S CLUBS INTERNATIONAL
2013: Oh, the Places You’ll Go!
Craftsman: THE NURSES’ FLOAT
Extraordinaire: TRADER JOE’S
Governor’s: CITY OF GLENDALE
Grand Marshal’s: HGTV
Judges’ Special: SHRINERS HOSPITALS FOR CHILDREN
Mayor’s: CITY OF LOS ANGELES
National: DEPARTMENT OF DEFENSE 60th ANNIVERSARY OF THE KOREAN WAR
Princess’: ODD FELLOWS AND REBEKAHS
Tournament Special: RFD-TV
Tournament Volunteers’: KIWANIS INTERNATIONAL
2012: Just Imagine…
Animation: FARMERS INSURANCE
Craftsman: TRADER JOE’S
Crown City Innovation: CITY OF LOS ANGELES
Director’s: BAYER ADVANCED
Isabella Coleman: ODD FELLOWS & REBEKAHS
Judges’ Special: DONATE LIFE
National: WESTERN ASSET MANAGEMENT
Princess: ROTARY INTERNATIONAL
Theme: US BANK
Tournament Special: RFD-TV
Tournament Volunteers’: SHRINERS HOSPITALS FOR CHILDREN
2011: Building Dreams, Friendships, & Memories
Animation: TRADER JOE’S
Craftsman: RFD-TV
Crown City Innovation: US BANK
Extraordinaire: FARMERS INSURANCE
Isabella Coleman: HGTV
Past President’s: SAVING AMERICA’S MUSTANGS
President’s: ALZHEIMER’S ASSN. & PFIZER
Princess: ODD FELLOWS & REBEKAHS
Theme: DONATE LIFE
2010: A Cut Above
ABC National Poll: DONATE LIFE
Craftsman: RFD-TV
Crown City Innovation: TRADER JOE’S
Isabella Coleman: KIWANIS INTERNATONAL
National: BOY SCOUTS OF AMERICA
Princess: ODD FELLOWS & REBEKAHS
Queen’s: BAYER ADVANCED
Theme: DONATE LIFE
