Ashburton Guardian Farming, June 2021

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Farming GUARDIAN

WEDNESDAY, JUNE 30, 2021

THE RAW

INSIDE M I D CA N T Y women

in business

TRUTH Pages 3–4

Emmily Harmer Emmily Harmer Photography and Picture Framing When it comes to passion, Emmily Harmer has it in spades. She’s never happier than when behind a camera, capturing images of families, individuals and people simply being themselves. From an early age Emmily was fascinated by cameras and the images they could capture but it would take marriage, a move to the country and motherhood before she turned a hobby into a business “I was a town girl who married a country boy and I kept getting told off because, when we were out on the farm, I was always taking photos rather than working,” Emmily said. Children Madilyn and Flynn, now 10 and eight, provided Emmily with captive subjects but rather than satisfying her need to capture special moments, the birth of her children fuelled her desire to do more with her camera. About six years ago she decided it was time to establish her own studio in a backroom on West Street. When the opportunity came to take over the entire building, Emmily grabbed it and her business now includes a studio, photo framing business and a street front shop.

“For me it’s important to take the time to build a relationship with people you’re working with. The hair and the make-up, they add to the experience.” While she prefers to shoot in her studio, she’s happy to travel to locations that may be special to her clients. “ I have quite a few rural families who want photos on trucks or in crops and they’re always a lot of fun.” She also works on projects for specific events. A series for the suffrage anniversary gave her first large exhibition at the Ashburton Museum. She followed up with a Faces of Women project and has just completed a series to celebrate EA Networks gym’s fourth birthday. Those projects are challenging but they’re an incredible opportunity to get to know people, she said. The next one involves an old chair placed in her studio. She’s capturing images of anyone and everyone sitting in that chair and those photos will become the subjects of her first book. “I love what I do. When I’m behind the camera I almost feel like a different person.” While she’s passionate about portraiture, that doesn’t extend

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to weddings or newborns. They’re specialist fields and Ashburton already has good photographers working in those areas, she said. “And I wouldn’t have the patience.” With her framing business Emmily becomes a one- stop-photo-shop. Currently she loves folio boxes that can contain up to 25 photos and sit on a coffee table or bookshelf. And she prefers frames to prints on canvas saying there’s no comparison when it comes to quality. “I’m quite passionate about printing. You won’t just get a USB from me, you’ll get a professionally printed photo that will last a life time. They’re not just for you, they’re for the future, they’re heirlooms. I want photos to be treasured and kept.” She admits to being impulsive and said that will see her running a seminar for business women in Ashburton in July next year as part of her Women in Business Facebook group of around 240 women. Those women have so much potential but many never go to conferences. That, Emmily said, motivated her to bring a conference to them. “I never think why not, I just do it.”

WOMEN IN BUSINESS

FAMILY PHOTO TAKEN BY EMMILY

She’s self taught but has invested heavily in time and money to hone her skills from the best, attending workshops in Australia and the United States. Currently she works with an American mentor. Portraits are her first love – families, individuals, it doesn’t matter. What is important is seeing the transformation that happens when she’s behind the lens. It’s all about having fun, getting people to relax and to enjoy what should be a special time, she said. And Emmily goes out of her way to ensure her clients are relaxed. There’s a hair and make-up studio, rack after rack of clothing if people want to try different styles, and there are always nibbles and refreshments.

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with Ultrasound Guided Sclerotherapy, VenaSeal and Endovenous Laser.

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PHOTO SUPPLIED

Business owner


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