Friday, Nov 13, 2015
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Property
November 13, 2015
Industry Comment
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Keeping it real
& LIFESTYLE
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INSIDE
NZ farmers falling behind BY NADINE PORTER
NADINE.P@THEGUARDIAN.CO.NZ
The New Zealand primary industry became complacent when they were leading the world in agricultural practices, and are now falling behind other countries. Speaking at the Canterbury A and P Show yesterday, KPMG farm enterprise specialist Julia Jones said many agricultural businesses keep repeating the same practices as ten years ago and can’t work
out why they are getting the same result. She was scathing of industry sectors that were competing against each other in export markets instead of trying to work collaboratively – citing the red meat sector as an example. “Why are we going up into China as separate companies and driving the price down?” At a special breakfast meeting yesterday with many agricultural leaders including the Minister of Primary Indus-
tries Nathan Guy and Federated Farmers president William Rolleston, Ms Jones outlined the results of a recent forum KPMG conducted with emerging primary sector MPs. “In essence we need to hold a single vision and focus across the industry, and learn the true value of genuine collaboration.”
CONTINUED
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