Ashburton Guardian, Monday, July 30

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Monday, July 30, 2018

Since Sept 27, 1879

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High flyers Flying high at Dynamic Gymnastic Sport’s first ever Trampoline Ribbon Day in Ashburton yesterday were Marlese Schoonderbeek, 15, and Tamaki Nishioka, 14. FULL STORY

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PHOTO TETSURO MITOMO 290718-TM-0040

District’s tourism numbers on a roll BY SUE NEWMAN

SUE.N@THEGUARDIAN.CO.NZ

Hard yards at Hinds P16

Tourism is booming in the Ashburton District, with the overall visitor spend hitting $182 million for the year to June 30. The 7.8 per cent growth in spending came from significant growth in international visitors. This sector was up 16.6 per cent to $54 million last year. The largest growth came from the Singapore, Malyasia and Australian market, said Experience Mid Canterbury general

manager Bruce Moffatt. Domestic visitors spent $128m in the same period, up 4.5 per cent. The biggest winners in the visitor spend were retail and the food and beverage service sector – such as restaurants, cafes and stores. The accommodation and tourism activities sector has grown year on year. Measuring that growth, however, was not easy as a significant portion of these sectors’ spend is transacted via online booking platforms. This data was not able to be collected by the Ministry of

Business, Innovation and Enterprise, Moffat said. “MBIE is working with the major online booking solutions such as AirBnB, Booking.com and Expedia.com to try and gain further insights.” Over the past few years there had been steady growth in the district’s tourism sector but the past year saw the most significant increase in spending, he said.

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