Ag 19 february, 2015

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Thursday, Feb 19, 2015

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ASHBURTON

www.guardianonline.co.nz

Girl drought hits home

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Drink-drive laws hit sales BY SUE NEWMAN

SUE.N@THEGUARDIAN.CO.NZ

Reduced alcohol limits for driving have hit the Ashburton Trust in the pocket with bar sales dipping for the first time in several years. Trust chief executive Giles Beal said on-premises sales in both December and January were 5 per cent down and he blames a combination of new

alcohol limits and the lower to counter, but we’re not as bad dairy payout predictions for the as some places. drop. “I’ve had brewery reps tell me The falling sales came as no a lot are down around 20 per surprise and the trust had tried cent, but the reality is we’ll have to mitigate the anticipated im- to take costs out, there’s not pact by putting on extra cour- much else we can do.” tesy vans, but the uptake had The tougher trading condibeen low. tions for bars was just the new It hadT also its Irange Hincreased E U LT M ATreality E all hospitality outlets of low-alcohol drinks, he said. would have to learn to live with, “It’sLCO proving difficult FA N pretty H AS A R RheIsaid. VED

“This reduction in sales is expected to continue for some time. “Mid-week and early evening sales, people having a drink after work especially have been noticeably lower.” December and January’s lower bar sales were now down 2 per cent for the year, but that fall has been countered by solid trading in other areas where al-

cohol was not a key dollar earner, such as the Somerset Grocer and accommodation at Hotel Ashburton, Mr Beal said. Total sales over December and January were $3.32 million with accommodation up 10 per cent for the year to date.

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