Wednesday, Aug 17, 2016
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Back country tourism gold BY SUE NEWMAN
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Wealthy tourists could soon be pouring valuable tourism dollars into the Ashburton District after a luxury escapes holiday package was launched into the Asian market. Experience Mid Canterbury chief executive Bruce Moffat is just back from a tourism trade mission to Asia where he unveiled a luxury Mid Canterbury package that would see tourists spending time in some of the district’s most remote and scenic spots. “This is a combination of the best of the best in terms of accommodation and scenery. It’s really a unique tourism op-
portunity. This is top end tourism and the guests would stay, play and explore the district’s back country by air,” Moffat said. For the Ashburton District, the luxury package opened up new opportunities at the most lucrative end of the market and the reception at trade shows was extremely positive, he said. “In Singapore they said we must have this, it can get us into the remote nooks and crannies of alpine New Zealand.” The package included four accommodation choices – Terrace Downs, Brinkley Village, Lake Heron luxury farm stay or Peel Forest luxury lodge retreat. Those options gave visitors the choice
of hosted accommodation or villa accommodation, but all involved transport by helicopter from Christchurch Airport, two nights’ accommodation, farm tours and a genuine Kiwi experience. Guests then have the option of a return flight to Christchurch or on to Queenstown. “With this, we have an opportunity, not only to provide a unique tourism product, but a business product too,” Moffat said. The top end of the tourist market was after a unique experience and a genuine New Zealand experience and they were prepared to pay to access parts of a country that were inaccessible to many, he said.
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