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Chiller units for pool P2
District pulls in tourist dollars BY SUE NEWMAN
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Stags upset Allenton P24 Ashburton App
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It might have made a $10,000 loss in the last financial year, but it was a year that Experience Mid Canterbury general manager Bruce Moffat described as very, very positive. There was strong growth in both domestic and international tourism, he said, with $171 million coming into the district in tourism dollars, up more than $40 million on the previous year. The Ashburton District was currently in fifth slot in Canterbury for tourism income behind Christchurch, Mackenzie, Timaru and Waitaki. “The most significant spend is coming from the Singaporean and the Malaysian
your eyes and they want an honest answer, they don’t want an answer online.” Trenz remained one of the biggest bangs for marketing dollars because it allowed the district to be exposed to dozens of wholesalers from one venue. This year Moffat spoke with 51 individual companies. Most of the EMC budget comes from an Ashburton District Council grant of $386,000 and that meant he had to run on a ‘really skinny rag’,” he said. Looking ahead, domestic tourists, Asia and the Australian market continued to be big players for Ashburton but there was increasing interest from Europe. Experience Mid Canterbury held its annual meeting on Friday.
market. They come here with open wallets, they love spending,” Moffat said. Over the past year the organisation had reviewed its website to ensure it had the right imagery and that it could be easily viewed on all devices from large screen to cellphone as most tourists were now using devices to plan their travel. Through working with its strategic partners – Christchurch Airport, Canterbury Tourism and Mt Hutt – EMC had made a significant push into a range of markets. This had involved Asian trade fairs and to China. The Chinese market was different to most in that they preferred face-to-face meetings, he said. “If you don’t do that, then they’re not playing. They like to see
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