Ag 10 january, 2017

Page 1

Tuesday, Jan 10, 2017

Since Sept 27, 1879

Retail $1.70 Home delivered from $1.05

THE INDEPENDENT VOICE OF MID CANTERBURY

Vocal chords primed and ready Tomorrow’s stars of the stage are hard at work this week taking part in the 16th Ashburton Summer Singing School. FULL STORY

P2

www.guardianonline.co.nz

Future in limbo P24

PHOTO JAIME PITT-MACKAY 090117-JP-013

Big dollars don’t always win votes BY SUE NEWMAN

SUE.N@THEGUARDIAN.CO.NZ

Historic Cates to go? P4

Spending up large was no guarantee of success at the ballot box in last year’s local body elections. Biggest spender among the 37 candidates was Angus McKay who was making a bid for a third term as the district’s mayor. He spent $11,427 on his campaign, but was defeated by challenger Donna Favel. McKay’s campaign spending was dominated by mailbox drops of flyers and door knocking.

He spent more than half of his campaign budget on flyer printing and delivery. The remainder was spent on radio and newspaper advertising. Favel’s campaign bill totalled $5520 and was dominated by social media exposure. Her commitment to traditional media was light – just $1700 on radio and print advertising and $1600 on flyers. Both Favel and McKay splashed out on ensuring they presented a good public image, spending $350 and $575, respectively on professional photography ser-

vices. Per vote, McKay’s campaign was the most expensive of the election. He gained 4993 votes at a cost of $2.29 per vote. Favel’s 6366 votes cost her 87 cents each. She also stood as a district councillor, securing 5504 votes and taken over her entire vote count the cost per vote dropped to 38 cents.

CONTINUED

P2

Ph 03 307 7900 to subscribe!

Weather: High 19˚ - Overnight 10˚ Page 22

Puzzles: Page 21

Television: Page 23

Family Notices: Page 22

www.guardianonline.co.nz


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.