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Tourists splash the cash in Ash
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BY SUE NEWMAN
SUE.N@THEGUARDIAN.CO.NZ
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Tourist dollars boosted the Ashburton District’s economy by $169 million for the year to November 30, up $15 million on the previous year. And that increase has come largely on the back of a surge in winter visitors from 990 said Experience Mid CanterAustralia, +ORC bury chief executive Bruce Moffat. While the district’s numbers were not as impressive as those achieved in some other areas of the Canterbury region, they were still impressive for a district
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that earned most of its tourism dollars in one season only, he said. Outside of Christchurch, Mackenzie is Canterbury’s star with a tourism spend of $258 million, followed by Timaru on $213 million. Both of those areas did well out of tourism for very different reasons, Moffat said. “Mackenzie has Tekapo Springs and Earth and Sky, they’re very big and they also have their scenic area while Timaru has a lot of good sports venues and they attract a significant number of sporting events so that’s a real plus for them.”
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Christchurch City’s tourist spent was $2.2 billion for the year. When you considered that the Ashburton District did not have a 365 day of the year attraction, it did well to hit such high numbers on what was largely winter season business. The district attracted many visitors over the summer months but those visitors were often day trippers who spent very little, he said.
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