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Black cloud over i-Sites’ future BY SUE NEWMAN
SUE.N@THEGUARDIAN.CO.NZ
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After meeting the information needs of the travelling public for many years, the Ashburton and Methven i-Sites are up for closure. Declining visitor numbers and income over the past 12 months and a desire to use available funds for a new tourism strategy means the closure of the two iSites is likely, says Experience Mid Canterbury (EMC) general manager Bruce Moffat. The EMC board is now seeking feedback from its i-Site staff on the potential closure of the centres at Ashburton and Methven, he said. The closure of the two sites and Expe-
rience Mid Canterbury’s official visitor website were originally recommended in an Ashburton District Council McGredyWinder Section 17A Review of EMC in April 2016. In his report Peter Winder said ...“ In order to free up the scale of resources that would be required to make a significant progress in attracting, developing and growing events, EMC would need to close both i-Sites and close the Mid Canterbury website.” “There are two activities that offer greater potential returns than operating i-Sites, or developing and promoting a website that will always have limited traffic. They are: marketing and promotional activity that increases use of
Mt Hutt and attracting, developing and growing events in the district.” Winder was not alone in suggesting the i-Sites should be closed. On several occasions over the past few years, Ashburton District councillors have pushed for closure, but backed off after Experience Mid Canterbury made a strong case for their retention. “While the board has decided not to close the website because of an increased number of website visits, we do need to consider the closure of the centres and using any available funds for a new tourism strategy,” Moffat said.
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