A CRM system is a digital platform that gives companies the ability to manage interactions with their leads, customers, and prospects. The collection of methods that businesses use to both attract new clients and retain current ones.
The main objective of a CRM system is to make sure that every connection between a business and its customers is as easy and effective as feasible. Businesses may increase lead generation, conversion, customer retention, and overall business revenues by employing CRM systems to foster customer connections.
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