Program

Program

20 Governor’s 24 Conference on Travel Massachusetts

& Tourism April 2nd

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Welcome from

Governor Maura T. Healey

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It is my pleasure to welcome you to the 2024 Governor’s Conference on Travel & Tourism! I want to personally thank you for attending this conference as we come together for the first time in nearly a decade to celebrate and elevate tourism in Massachusetts.

We are thrilled to work with the Massachusetts Office of Travel & Tourism to bring you a full day of learning opportunities, networking, and panel discussions designed to enrich your knowledge and deepen your connection and dedication to our tourism industry.

We have a beautiful state to share with our visitors! From Boston to the Berkshires, the North Shore to the Cape and Islands, our 351 cities and towns have something special for everyone to enjoy. I would like to thank you all for the crucial part you play, every single day, in promoting Massachusetts to our potential and repeat visitors and residents.

As tourism specialists, you work diligently and collaboratively year-round to showcase the beauty, history, and diverse culture of Massachusetts.

Today, we will also celebrate and give awards to four individuals each representing excellence in tourism.

As Governor, with your help, I am putting our new Economic Development Plan, Team Massachusetts: Leading Future Generations, into action. We have filed the Mass Leads Act, which will support businesses small and large across our state, extend our lead in the innovation economy, and invest in key sectors including tourism and arts and culture.

To that end, soon, we will be embarking – together – on a new tourism strategy for Massachusetts.

We could not be more proud of, or committed to, the tourism industry that shares our great state with the world. Congratulations to you all for your continued successes and I thank you for your leadership as tourism professionals. Have a wonderful conference.

Maura T. Healey Governor 3

Greetings from

Lieutenant Governor Kim Driscoll Welcome to the 2024 Governor’s Conference on Travel & Tourism!

Today, you will have the opportunity to hear from so many leaders in tourism and state government who will discuss the importance of tourism in Massachusetts. You will have the chance to network with your peers, attend interesting tourism-related breakout sessions designed to enhance and expand your knowledge and help you learn about what’s new in the tourism industry. You’ll also hear about thought-provoking tourism marketing avenues like the growing importance of artificial intelligence, or AI. I am especially excited to be announcing the next steps in our Massachusetts 250 campaign. This initiative will chart a course of commemorative events through 2026 which will lift up the important role Massachusetts played in the American Revolution and how we have continued to lead in the 250 years since. It will also illuminate many untold stories, unsung individuals, and diverse communities along the way, as we build momentum towards the 250th Anniversary of the American Revolution.

As your Lieutenant Governor and former Mayor of Salem for 17 years, I know and appreciate first-hand the importance of tourism to Massachusetts’ economy, and I look forward to working with you to keep that economy strong!

Congratulations on your accomplishments and warmest wishes for an amazing Conference!

Kim Driscoll Lt. Governor

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Greetings from

Secretary of Economic Development Yvonne Hao Today is a banner day for the Massachusetts Tourism Industry!

As Secretary of Economic Development, I have the privilege of welcoming you, along with Governor Healey and Lieutenant Governor Driscoll, to the 2024 Governor’s Conference on Travel & Tourism.

With an Administration committed to helping the tourism industry flourish, and a statewide team of partners, Massachusetts is in a strong position to lead in tourism. The state’s new economic development plan, Team Massachusetts: Leading Future Generations, delineates how we can work together to ensure a strong tourism industry for Massachusetts across all of our amazing regions!

Thank you for all you do and warmest wishes for a day filled with learning, reconnecting, and inspiration for our tourism economy.

Yvonne Hao Secretary of Economic Development

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Welcome from

Michelle Wu Mayor of Boston Dear Friends, I’m honored to welcome the Governor’s Conference on Travel & Tourism back to Boston after almost a decade!

Boston is a city with a rich history and a bright future, where tradition and innovation share the same block. That unique spirit draws millions of visitors to Boston each year, and invites them to not only experience all that our city has to offer—from iconic landmarks and international flavors, to world-class sports, arts, and entertainment—but to contribute to our shared culture and community, another vibrant thread in the colorful fabric of our city.

Tourism doesn’t just sustain local businesses, create jobs, and generate revenue that supports essential services and infrastructure—it deepens understanding across language, place, and culture. It fosters a sense of

connection and belonging. Here in Boston, tourism isn’t about making sure our city is seen; it’s about inviting the world to see itself in our story—in the values we uphold, the aspirations we reach for. It’s about bringing all of us a little closer together.

We’re so excited you’re here. I wish you a meaningful and successful conference and look forward to seeing you again soon.

Sincerely,

Michelle Wu Mayor of Boston

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Welcome from Massachusetts Office of Travel and Tourism

Executive Director Kate Fox

Welcome to the 2024 Governor’s Conference on Travel & Tourism! I am extremely excited to be spending the day learning and networking with peers, industry professionals, and elected leadership.

We are honored to be joined by Governor Healey, Lt. Governor Driscoll, Secretary Hao, and the Chairs of both the Committee for Tourism Arts and Culture and the Special Commission on the 250th Anniversary of the American Revolution, Senator Mark and Representative Domb. We are grateful for the considerable support of tourism across the state and the engagement in MA250 as a catalyst for marketing, communications, and increased visitation.

I am also grateful for everyone working in tourism and hospitality across Massachusetts.

As we know, the tourism industry provides us with employment opportunities that range from summer jobs to post-retirement part-time opportunities, to fulfilling life-long careers. If visitor spending is the lifeblood of our industry, you are the heart of it, and I thank you for keeping the beat going in Massachusetts!

We hope you enjoy the panels, presentations, entertainment, networking opportunities and exhibitors today. The team at MOTT has worked hard to bring together today’s agenda, and I want to acknowledge Charlie Ticotsky, Daniela DeCaro-Heavey, Sheila Green, and Phyllis Cahaly for their planning work. When you see them today, offer up a high five or a pat on the back!

This is the first annual Governor’s Conference of the Healey-Driscoll Administration, and we’re already working on the 2025 conference. I hope your only complaint today is having to choose two of the six excellent concurrent sessions, but if we missed something or you have a great idea for next year, please complete the post-conference survey that you will receive via e-mail.

I wish you all the best for a great day and a prosperous 2024 tourism season.

Sincerely,

Kate Fox Executive Director 7

Morning Schedule 9:00 a.m.

Registration & Networking

9:30 a.m.

Breakfast Plenary Session featuring Lieutenant Governor Kim Driscoll The Freedom Trail Foundation Kate Fox, Executive Director, Massachusetts Office of Travel and Tourism Martha Sheridan, President and CEO, Meet Boston Ed Freni, Interim CEO, Massachusetts Port Authority Florian Kunkel, General Manager, Hilton Boston Logan Airport Lieutenant Governor Kim Driscoll Daren Bascome, Managing Director, Proverb Agency Representative Adrian C. Madaro, First Suffolk

10:30 a.m.

Networking Break

10:45 a.m.

Breakout Sessions International Travel Landscape Explore the international travel landscape by delving into the following questions: what is it? why is it important? and why now? It will provide an update from a state, national, regional, and airline perspective. Topics covered include key international markets, international media and travel trade trends, and the power of strategic marketing for promoting travel and tourism to global audiences.

Moderator: Maria Speridakos, Director of International PR, Massachusetts Office of Travel & Tourism • Aaron Wodin-Schwartz, Chief Corporate Affairs Officer, Brand USA • Michele Cota, Executive Director, Discover New England • Candice Stover, Regional Sales Manager, Delta Airlines

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Real World Lodging Solutions: Technology, Value-Add, Workforce, and More Whether you’re a hotel or a business who works with (or wants to work with) hotels, you won’t want to miss this session on Real World Lodging Solutions! This panel will discuss trends in the lodging industry, and ways to address how to use technology to enhance guest experiences, institute creative workforce development solutions, prepare innovative collaborations to help drive business and more.

Moderator: Christina Pappas, President & CEO, Open the Door • Courtney Lowe, Vice President of Marketing and Business Development, Chatham Bars Inn • Efren Aponte, Area Director of Sales and Marketing, Highgate Boston • Sarah Boucher, Vice President of Marketing & Communications, Bramble Hospitality

Working with Travel Media Travel writers from New England’s top media outlets will discuss best practices when pitching and working with the media. This panel of seasoned travel reporters will share stories and ideas from their experiences.

Moderator: Nancy Gardella, Executive Director, North of Boston Convention & Visitors Bureau • Amy Traverso, Senior Food Editor, Yankee Magazine • Moira McCarthy, Travel Writer, The Boston Herald • Jon Marcus, Travel Writer, The Boston Globe

11:45 a.m.

Networking Break

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Afternoon Schedule 12:00 p.m.

Lunch Plenary Session Featuring Governor Maura Healey Performance by Grooversity Senator Paul Mark (Berkshire, Hampden, Franklin and Hampshire District), Co Chair of the Joint Committee on Tourism, Arts, and Cultural Development and the Special Commission for the 250th Anniversary of the American Revolution.

Representative Mindy Domb Presentation of the Massachusetts Tourism Awards: • 2024 Larry D. Meehan Lifetime Achievement Award: Patti Lloyd, Vice President of Sales, Cape Cod Chamber of Commerce • 2024 Revolutionary Achievement Award: Jonathan Lane, Executive Director, Revolution 250, Inc. • 2024 Film Industry Achievement Award: Charlie Harrington, Locations Manager • 2024 Award of Appreciation: Tony D’Agostino, MOTT Director of Research

1:30 p.m.

Networking Break

1:45 p.m.

Breakout sessions Massachusetts Sports and Tourism It is no secret that Massachusetts is a premier sports destination. Add together our iconic venues, legendary teams, deep sports history, dozens of colleges and universities, and passionate and knowledagble fans, and it equals tourism opportunities and significant economic impact.

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Our esteemed panel and moderator bring an incredible depth of experience to this conversation that will examine the intersection and overlap of sports and tourism. Topics will include last year’s Army-Navy Game, the upcoming 2026 FIFA World Cup, bringing NCAA championships to Massachusetts, and how tourism industry partners can best work together with sporting venues, teams, and event organizers.

Moderator: Mary Kay Wydra, President, Greater Springfield CVB and Western MA Sports Commission • Sandy Dunn, General Manager, DCU Center • Phil Buttafuoco, Executive Director of Special Events, Kraft Sports and Entertainment • Michael Loynd, President, Boston Soccer 2026

All Roads Lead to Film in Massachusetts Filming in the Bay State has led to international recognition from our eastern shoreline to along the offshoots of the Massachusetts Turnpike. Our panel of leading local production talent will discuss the inside track of the productions that have brought an abundance of discovery and intrigue to the amazing cities and towns of our state.

Moderator: Meg Montagnino-Jarrett, Director, Massachusetts Film Office • Charlie Harrington, Netflix Location Manager • Virginia Bristol Johnson, Costume Designer • Nerissa Williams Scott, CEO and Lead Creative Producer of That Child Got Talent Entertainment, Faculty at Emerson College, Massachusetts College of Art & Design, and Boston University

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Afternoon Schedule Culinary Corner: Food and Agriculture In this workshop, you will learn about Massachusetts’ culinary scene from three different perspectives and recognize why food, beverage and agriculture continues to be so critical to the tourism industry. This panel will provide an overview on what’s happening in the Massachusetts restaurant industry.

Moderator: Stephen Clark, President & CEO, Massachusetts Restaurant Association • Chef Tiffani Faison, Big Heart Hospitality • Pam Shwartz, Owner, New Bedford Food Tour • Caitlin Moriarty, General Manager, High Lawn Farm

2:45 p.m.

Networking Break

3:00 p.m.

Afternoon Plenary Session: Massachusetts Agency Update Panel Hear from leadership from nine Massachusetts agencies that intersect with travel and tourism. Learn what’s new and how you can partner with the agencies to improve the visitor experience across the state.

Moderator: Kate Fox, Executive Director, Massachusetts Office of Travel and Tourism

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4:00 p.m.

Closing Keynote: AI Trends in Tourism with Dave Blundin, Managing Partner, Link Ventures AI has already revolutionized the travel and tourism industry – from personalized recommendations for consumers, to the integration of chatbots/conversational AI and the use of facial recognition technology for enhanced security. David Blundin, a serial entrepreneur with a background in AI from MIT, founded the school’s first neural network AI company and early internet unicorn, DataSage. David will speak to new and innovative AI trends in the travel and tourism sector, highlighted by Tailbox – an AI-powered travel companion founded at MIT in 2023.

4:30 p.m.

Final Door Prizes & Concluding Remarks

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Massachusetts Agency Update Participants Massachusetts Bay Transportation Authority (MBTA), General Manager Phillip Eng The Massachusetts Bay Transportation Authority is the public agency responsible for operating most public transportation services in Greater Boston, Massachusetts.

Department of Conservation and Recreation (DCR), Commissioner Brian Arrigo DCR manages state parks and oversees more than 450,000 acres throughout Massachusetts.

It protects, promotes, and enhances the state’s natural, cultural, and recreational resources.

Massachusetts Cultural Council (MCC), Executive Director Michael Bobbitt MCC serves the Commonwealth and all who live, work, visit, and play here by amplifying creativity, providing resources, expanding relationships, and championing transformational changes that maintain and grow a thriving creative and cultural ecosystem.

Massachusetts Office of Outdoor Recreation (MOOR), Director Paul Jahnige The Massachusetts Office of Outdoor Recreation (MOOR) seeks to promote Massachusetts as one of the most welcoming, inclusive, diverse, equitable, and accessible places to recreate outside.

Massachusetts Film Office, Director Meg Jarrett Massachusetts Film Office is dedicated to promoting the Commonwealth as a premier location for commercial, film and television production.

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Massachusetts Department of Agricultural Resources (MDAR), Deputy Commissioner Winton Pitcoff MDAR’s mission is to cultivate a robust and equitable agricultural economy, promote a safe and resilient food system, and preserve a healthy environment for Massachusetts farmers, animals, and consumers.

Massachusetts Port Authority (Massport), Chief Administrative Officer – Maritime, Lauren Gleason Massachusetts Port Authority (Massport), Worcester Regional Airport Director of Aviation Andy Davis Massport’s mission as an independent public authority is to connect Massachusetts and New England to the world, safely, securely and efficiently.

Massachusetts Convention Center Authority (MCCA), Board Member Christina Pappas The Massachusetts Convention Center Authority’s mission is to generate significant regional economic activity by attracting conventions, tradeshows, and other events to its world-class facilities while maximizing the investment return for the residents and businesses in the Commonwealth of Massachusetts.

Massachusetts Office of International Trade (MOITI), Executive Director Jeevan Ramapriya MOITI is the Commonwealth’s primary international business development agency charged with promoting trade and investment with global partners in Massachusetts and around the world.

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Speaker Bios

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Efren Aponte Area Director of Sales and Marketing Highgate Boston

Efren Aponte, area director of sales & marketing for Highgate Boston Hotels, oversees Moxy Boston Downtown, Courtyard Cambridge, Studio Allston Hotel, and The Verb Hotel. He was formerly director of sales & marketing at unique Boston properties like The Ames, Battery Wharf, and Revere hotels. Known for his marketing creativity and sales acumen, he led Highgate’s Q3 top performing sales team for 2023. Aponte is president of SKAL Boston, on the board of PCMA New England, and marketing chair for the Massachusetts Lodging Association.

P A N E L | Real World Lodging Solutions

Dave Blundin Managing Partner Link Ventures

Sarah Boucher VP of Marketing & Communications Bramble Hospitality

Dave Blundin is a serial entrepreneur and managing partner at Link Ventures, a VC firm investing in early-stage technology startups.

Blundin has co-founded 23 companies, five of which have achieved $100 million+ valuations, and has become chairman of 12 companies, including EverQuote (NASDAQ: EVER), an online insurance marketplace. He mentors budding entrepreneurs, teaches “AI for Impact: Venture Studio” at MIT, and leverages his BS in Computer Science to drive societal tech advancement.

Sarah Boucher serves as the vice president of marketing and communications at Bramble Hospitality, overseeing operations at Willowdale Estate, Briar Barn Inn, Grove, and The Spa at Briar Barn Inn. An emerging leader in hospitality marketing, Boucher is dedicated to community building and mastering new marketing trends.

Her commitment to excellence is evident in her ability to cultivate trust among clients and partners, delivering unforgettable experiences marked by impeccable hospitality and personalized service.

P A N E L | AI Trends in Tourism

P A N E L | Real World Lodging Solutions

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Virginia Bristol Johnson

Phil Buttafuoco

Costume Designer

Executive Director of Special Events

MA Film

Kraft Sports + Entertainment

Virginia Bristol Johnson, a Filipina-American costume designer based in Greater Boston, has more than two decades of experience in costume design for television, documentaries, and feature films. Her impressive portfolio includes notable works like Patriots Day, New Mutants, Hillbilly Elegy, and the yet to be released Salem’s Lot. Prior to costume designing, Bristol Johnson served as the costume supervisor for awardwinning films The Social Network, Spotlight, Black Mass, and Joy.

Phil Buttafuoco is the executive director of special events for Kraft Sports + Entertainment. He has been event director for the 2023 Army-Navy Game, 2016 NHL Winter Classic, NCAA championships, varsity football games, Super Bowl team logistics and parades, Copa America, Gold Cup, international soccer matches, and New England Patriots events. He is the Gillette Stadium liaison for the 2026 FIFA World Cup. Prior, he’s held various collegiate sports leadership roles. He holds a BA in Economics and Math from Hobart College.

P A N E L | All Roads Lead to Film in Massachusetts

PANEL | Sports and Tourism in Massachusetts

Stephen Clark President and CEO Massachusetts Restaurant Association

Michele Cota Executive Director Discover New England

Stephen Clark was appointed president and CEO of the Massachusetts Restaurant Association on July 1, 2022. Clark joined the MRA in 2011 and has served prior as director of government affairs, vice president of Government Affairs, and chief operating officer for the Association. Prior to joining the MRA, Clark worked as legislative staff for the Assistant Majority Leader in the Massachusetts State Senate. He graduated with a BA in Political Science from the University of Massachusetts Amherst.

Michele Cota joined Discover New England as executive director in 2022, bringing 18 years of industry expertise. Prior, she worked on business, economic development, workforce and broadband policy for US Senator Jeanne Shaheen. At the New Hampshire Division of Travel & Tourism Development, Cota excelled, earning recognition as NH Travel Council’s Mildred Beach Travel Person of the Year. In her recent role as trade relations manager for New Hampshire, she led international strategy and domestic trade marketing.

P A N E L | Culinary Corner: Food and Agriculture

P A N E L | International Travel Landscape

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Sandy Dunn

Tiffani Faison

General Manager

Chef/Owner

ASM Global - DCU Center

Big Heart Hospitality

Sandy Dunn, general manager at the DCU Center, Worcester, oversees the Arena, Convention Center, and Worcester Common Oval. With 40 years in the entertainment industry, 35 with ASM Global, she’s managed venues in Worcester, Niagara Falls, and Manchester. She’s on the executive board for Discover Central Massachusetts, among others. Dunn is a member of the International Association of Venue Managers and has received a variety of awards for her achievements, including the Women of Influence Award from Venues Today.

Tiffani Faison, renowned chef, restaurateur, and TV personality, owns Boston-based restaurant group Big Heart Hospitality, with notable eateries like Sweet Cheeks Q, Fool’s Errand, Tenderoni’s Fenway, and more. She’s a star on Food Network, winning Tournament of Champions in 2022. Faison was also cast on the first season of Bravo’s Top Chef, placing as runner-up. Her restaurants have garnered many awards, enriching Boston’s dining scene. She’s a champion for LGBTQ rights and is on various nonprofit and industry boards.

P A N E L | Sports and Tourism in Massachusetts

PANEL | Culinary Corner: Food and Agriculture

Nancy Gardella

Charles Harrington

Executive Director

Location Manager

North of Boston Convention & Visitors Bureau

Netflix

As executive director of the North of Boston Convention and Visitors Bureau, Nancy Gardella leads a membership-based, nonprofit destination marketing organization, promoting Essex County communities as premier destinations for travel, events, and more. Gardella’s work spans economic and business development, marketing, community organizing and program development. She is the co-chair of the Massachusetts Regional Tourism Councils, a mentor with SCORE and E For All, and supports gender, racial, and financial equity for all.

Charlie Harrington is a seasoned film location manager, currently with Netflix. With extensive experience in scouting and managing locations for film and television productions, he plays a vital role in bringing stories to life on screen.

Harrington’s expertise lies in navigating the diverse landscapes of Massachusetts to find the perfect settings for various projects. His work is essential to the success of numerous films and TV shows shot in the state, contributing significantly to its booming film industry.

P A N E L | Working With Travel Media

P A N E L | All Roads Lead to Film in Massachusetts 19

Courtney Lowe Vice President of Marketing & Business Development Chatham Bars Inn

Michael Loynd President Boston Soccer 26

Courtney Lowe is vice president of marketing and business development at Chatham Bars Inn with 30+ years of luxury resort experience. He focuses on revenue growth, utilizing sales and marketing to boost brand awareness. Prior, he led The Woodstock Inn & Resort as president, driving annual growth.

With roles at Benchmark Hospitality International and Equinox Resort & Spa, he brings a strategic approach to sales and marketing. He has a BS in Economics and Management from Ohio Wesleyan University and has served on many boards.

Mike Loynd is the president of Boston Soccer 2026, the Boston host organization for the FIFA World Cup. With a long career in sports and entertainment, he has a reputation for delivering operational and security excellence. He has held senior positions at global organizing committees like Olympic Games, FIFA World Cups and continental games. Prior, he was vice president of strategic initiatives for Kraft Sports Entertainment and will lead the setup and management of an event day cross-departmental operational control center.

P A N E L | Real World Lodging Solutions

P A N E L | Sports and Tourism in Massachusetts

Jon Marcus Contributor The Boston Globe

Moira McCarthy Editor & Writer Boston Herald, Ski Magazine, Ski Area Management Magazine

Jon Marcus, a seasoned journalist, writes about travel trends for The Boston Globe.

Additionally, his writing spans various topics, being featured in The Washington Post, The New York Times, and numerous other publications. Marcus holds a master’s degree in journalism from Columbia University, a bachelor’s degree in English and political science from Bates College, and attended Oxford University. Beyond writing, Marcus shares his expertise as a journalism instructor at both Boston College and Northeastern University.

Moira McCarthy, a dedicated writer since fifth grade, channels her passion for travel and skiing as a travel editor at the Boston Herald. At the Herald, she produces the weekly travel section, ski section, and golf section. With extensive experience at renowned publications like the New York Times and SKI Magazine, she offers accessible travel ideas for New Englanders.

Beyond writing, McCarthy volunteers for the Juvenile Diabetes Research Foundation, driven by her daughter’s battle with Type 1 diabetes.

P A N E L | Working With Travel Media

P A N E L | Working With Travel Media

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Meg MontagninoJarrett Director, Massachusetts Film Office Massachusetts Film Office

Caitlin Moriarty General Manager High Lawn Farm

Meg Montagnino-Jarrett is director of the Massachusetts Film Office under the Massachusetts Office of Travel and Tourism, driving film, television, and media production growth statewide. With three decades of experience, she previously served as the MFO liaison for Cape Ann, facilitating numerous notable productions.

Meg’s expertise and passion for the film industry will leverage the state’s remarkable locations, growing infrastructure, and talented workforce to support filmmakers as they bring their productions to fruition.

Caitlin Moriarty, president and general manager of High Lawn Farm, leads with extensive dairy farming experience and a commitment to the farm’s legacy. Prior, she worked at other dairy farms, connecting consumers with local, farmfresh products. Moriarty thrives on collaboration, embracing diverse industry backgrounds, and exploring various aspects of the business. She holds degrees in sustainable dairy production and dairy farm management, reflecting her lifelong passion ignited by a neighbor’s introduction to farming.

P A N E L | All Roads Lead to Film in Massachusetts

P A N E L | Culinary Corner: Food and Agriculture

Christina Pappas President & CEO Massachusetts Lodging Association

Pamela Shwartz Owner New Bedford Food Tours

Christina Pappas is president & CEO of Open the Door, a marketing and communications firm specializing in hospitality. She started her career in hotels and then became the director of marketing at the Massachusetts Convention Center Authority and then the director of international marketing at Massport.

In 2002 she started Open the Door to help destinations, attractions, hotels, and others gain more business. In 2023 she took over the management of the Massachusetts Lodging Association and serves as its president and CEO.

Pamela Shwartz, Pamela Shwartz, an entrepreneur and educator, is the creative force behind New Bedford Food Tours, where she offers immersive culinary experiences that celebrate the city’s rich heritage.

Shwartz’s journey into culinary tourism began as a way to combine her love for teaching with her interest in history and gastronomy.

Drawing on her master’s degrees in teaching and archaeology, she has curated tours that not only tantalize the taste buds but also provide a deeper understanding of the cultural tapestry of New Bedford.

P A N E L | Real World Lodging Solutions

PANEL | Culinary Corner: Food and Agriculture 21

Maria Speridakos Director, International Public Relations Massachusetts Office of Travel & Tourism

Candice Stover Regional Sales Manager -New England Delta Air Lines

Maria Speridakos is director, international public relations with the Massachusetts Office of Travel & Tourism. She leads global PR strategy, media collaborations, and campaigns with Brand USA, Discover New England, Visit the USA, tour operators, and airlines. She manages key programs, bringing high profile media and travel trade to the state. She holds an MALD in International Affairs and a BA in Economics and International Relations from Tufts University as well as a business leadership certificate from Cornell University.

Candice Stover, regional sales manager for New England global sales at Delta Air Lines, leads a team driving $3B+ in revenue.

Her 20 year sales career also includes managing top private equity firms and global corporate sales. She has a bachelor’s degree in marketing with a certificate in sales and a master’s degree in management from the University of West Georgia. She is actively engaged in DEI initiatives and is a leader in sales excellence and executive leadership. Stover is a board member at Junior Achievement.

P A N E L | International Travel Landscape

P A N E L | International Travel Landscape

Amy Traverso Senior Food Editor Yankee Publishing

Mrs.Nerissa Williams Scott Producer That Child Got Talent Entertainment

Amy Traverso, senior food editor at Yankee magazine, co-hosts Weekends with Yankee and the Talking with My Mouth Full podcast.

She was formerly with Boston and Sunset magazines. Her work has been featured in The Boston Globe, Saveur, and Travel & Leisure.

She’s appeared on the Martha Stewart Show, Throwdown with Bobby Flay, and Gordon Ramsay’s Kitchen Nightmares. Traverso is the author of The Apple Lover’s Cookbook, finalist for the Julia Child Award for best first-time author, and an IACP Cookbook Award winner.

Nerissa Williams Scott is CEO and lead producer at That Child Got Talent Entertainment and teaches at Emerson College and Massachusetts College of Art & Design. A film graduate from Hampton University, BFA, and Emerson College, MFA, Williams Scott has produced films and documentaries globally. In her role, she empowers recent college graduates of color while serving the community. She serves on diverse film and creative boards and is the Chair of the Board of Directors of Sarah’s Hope Charitable and Educational Foundation.

P A N E L | Working With Travel Media

P A N E L | All Roads Lead to Film in Massachusetts22

Aaron WodinSchwartz Chief Corporate Affairs Officer Brand USA

Mary Kay Wydra President Explore Western Mass

Aaron Wodin-Schwartz is the chief corporate affairs officer at Brand USA. With extensive policy advising experience, he ensures Travel Promotion Act implementation, fosters collaboration with federal partners, and works to increase international visitation to the US. His expertise in Latin American affairs, acquired during his tenure at the State Department, enriches his role. He holds an MA in Latin American Studies from George Washington University and a BA in Political Science from the University of Massachusetts.

As president of Explore Western Mass, Mary Kay Wydra leads a membership-based, nonprofit destination marketing organization promoting Western Mass for conventions, group tours, leisure travel, and more. She participates in local and statewide committees and organizations—the Governor’s Advisory Council on Travel and Tourism, Mass Visitor Industry Council, City of Springfield Tourism Committee, West Springfield Sister City Committee, Western Mass Sports Commission, and the Governor’s Economic Development Planning Council.

P A N E L | International Travel Landscape

P A N E L | Sports and Tourism in Massachusetts

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Tourism Awards 2024 Larry D. Meehan Lifetime Achievement Award: Patti Lloyd, Senior Vice President of Sales, Cape Cod Chamber of Commerce

As a member of the Greater Boston Convention & Visitors Bureau, Larry Meehan had a remarkable 30-year career in the tourism industry. This award, presented by the Massachusetts Office of Travel & Tourism, is bestowed upon one individual who has made a unique contribution to the growth and vitality of the Massachusetts tourism industry. For 24 years, Patti has promoted Cape Cod, The Islands and Massachusetts, and we are grateful for her tireless contributions to the Massachusetts Tourism Industry!

2024 Revolutionary Achievement Award: Jonathan Lane, Executive Director, Revolution 250, Inc.

This newly established award is being presented by the Massachusetts Office of Travel & Tourism to Jonathan Lane for his exceptional innovative approach to embracing all things commemorating the 250th Anniversary of the American Revolution. Jonathan’s passion for history is exemplary as he helps position Massachusetts towards the 2026 celebration.

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2024 Film Industry Achievement Award: Charlie Harrington, Netflix Location Manager

This newly established award is being presented by the Massachusetts Office of Travel & Tourism and the Massachusetts Film Office to Charlie Harrington for the outstanding contributions he has made to the Massachusetts film industry over the past 40 years.

2024 Award of Appreciation: Tony D’Agostino, MOTT Director of Research

This award is being presented by the Massachusetts Office of Travel & Tourism to Tony D’Agostino upon his retirement after serving 19 years with the agency. We are grateful for Tony’s outstanding commitment to the Massachusetts Office of Travel & Tourism, the Regional Tourism Councils and the Massachusetts tourism industry.

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Event Map

Hilton Boston Logan Airport Main Room International Ballroom Exhibitors’ Hall International Prefunction

Registration & coat check Top of the stairs

Breakout Sessions: New England Ballroom 10:45 a.m. - 11:45 a.m.

Working with Travel Media 1:45 p.m. - 2:45 p.m.

Massachusetts Sports and Tourism Hampshire 10:45 a.m. - 11:45 a.m.

International Travel Landscape 1:45 p.m. - 2:45 p.m.

All Roads Lead to Film in Massachusetts

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Wellesley 10:45 a.m. - 11:45 a.m.

Real World Lodging Solutions 1:45 p.m. - 2:45 p.m.

Culinary Corner: Food and Agriculture

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Exhibitors The LOOK Book Inc A scavenger hunt book series based on history designed to engage the entire family.

@thelookbookhunt

thelookbookhunt.com

Folk Americana Roots Hall of Fame The Folk Americana Roots Hall of Fame is located within the Boch Center Wang Theatre. It is a celebration of music history through several exhibits, concerts, lectures, podcasts, and much more. Guests are able to go behind the scenes and tour the theatre and exhibits, join as members, and attend other events.

VisitNewEngland.com VisitNewEngland.com and Visit-Massachusetts.com appear on over 1,000 Google Page One results for travel relevant searches. Our 29 years of publishing, extensive content, and superior SEO make VNE a first stop for people planning New England travel. Advertising is posted on category pages that match your services and amenities ensuring that relevant viewers are finding all you offer the discerning traveler.

@visitnew_england

/VisitNewEnglandFanpage

visitnewengland.com | blog.visitnewengland.com

Adara, A RateGain Company Adara helps destinations win in the digital economy by providing the data and measurement tools they need to boost engagement and drive growth.

Adara’s privacy-first approach to data means destinations around the world trust Adara to provide them with insights and measurement, as well as solutions for an increasingly cookieless world. Adara’s product suite runs the gamut from managed media solutions, campaign measurement to protect your marketing budget, expenditure reporting, data protection and cookieless solutions with Adara’s Private Consortium. Whatever your challenge, Adara is ready to provide you with solutions.

adara.com

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LocaliQ LocaliQ is a growth marketing platform that combines innovative technology and unparalleled expertise to equip any business to prosper.

Our solutions help you find, convert, and keep more customers by optimizing the impact of your campaigns at every stage of the marketing funnel. We will get your business where it needs to be, in front of the people you want to reach.

@localiq

localiq.com

Lumi Hospitality Lumi is an integrated global marketing agency dedicated to curating digital experiences for Travel, Hospitality, Lifestyle & Real Estate. We design inspired, creative & data-driven strategies that create authentic connections to your audiences and drive results.

@lumihospitality

/LumiHospitality

lumi-hospitality.com

Billy Goat Boats LLC Billy Goat Boats is a family run, family friendly business. We rent canoes, kayaks, standup paddleboards and paddleboats at the Orange Community boathouse.

We also sell Stellar Kayaks and Surf Skis, Old Town kayaks and a full variety of paddles from Carlisle, Stellar and Zaveral Racing Equipment with more brands coming soon.

We build wood strip canoes, repair and restore canoes and kayaks, repair paddles, provide instruction, guide group outings and host community events like the Orange Solstice Riverfest, the Millers River Challenge and the River Rat Race.

/billygoatboats

billygoatboats.com

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Exhibitors Explore New Bedford Explore New Bedford is dedicated to promoting the City of New Bedford as a leisure travel destination and a hub for creatives, entrepreneurs, and small business owners. We celebrate the story of the city’s history, arts, and culture by sharing the diverse stories of our vibrant community.

@explorenewbedford

explorenewbedford.org

CTM Media Group CTM is a tourism marketing company and one of the largest distributors of visitor & tourism information in North America, serving 19,000 locations reaching 300 million+ visitors every year through an unparalleled distribution network.

/company/ctm-media-group

ctmmediagroup.com

New Bedford Whaling Museum Anchored in the story of New Bedford’s whaling industry, the New Bedford Whaling Museum documents and shares the diverse stories of this vibrant maritime region through dynamic exhibitions, programs, and research. Marvel at five massive whale skeletons, the world’s largest ship model, and much more in this world-class museum that has something for everyone to enjoy!

@whalingmuseum

/whalingmuseum

whalingmuseum.org

MassLive Media Group MassLive Media Group is a division of one of the world’s largest media firms, Advance Local. We combine the strength of premium publisher for pro sports and local news with the expertise of a world class marketing solutions firm. Our digital platforms, targeting technology, and data (1stparty and 3rd-party) are unsurpassed and will assist in growing your brands across the commonwealth and beyond.

masslivemedia.com 30

Sperling Interactive Sperling Interactive works with a number of CVBs, DMOs, accommodations, restaurants and attractions in the Massachusetts tourism market with their advertising and marketing needs.

@sperlinginteractive

/sperlinginteractive

sperlinginteractive.com

Yiddish Book Center The Yiddish Book Center recovers, preserves, teaches, and celebrates Yiddish literature and culture to advance a fuller understanding of Jewish history and identity. Visit us in Amherst and view our groundbreaking exhibition: Yiddish: A Global Culture, which tells the extraordinary story of Yiddish culture through hundreds of objects and personal stories. We host visiting exhibits and offer a full schedule of virtual and live public programs including the annual Yidstock: festival of new Jewish music.

yiddishbookcenter.org

Etihad Airways Etihad Airways is the capital carrier of the United Arab Emirates. Heed in Khalifa City, Abu Dhabi, near Zayed International Airport. We commenced operations in November 2003. Etihad is opening its fourth US destination in Boston on March 31st 2024.

@etihad

@etihad

etihad.com

@etihad

/company/etihadairways

Massachusetts Cultural Council massculturalcouncil.org

Massachusetts Office of Outdoor Recreation mass.gov/orgs/the-massachusetts-office-of-outdoor-recreation 31

Exhibitors Massachusetts Bay Transportation Authority mbta.com

Massachusetts Port Authority massport.com

Department of Conservation and Recreation mass.gov/orgs/department-of-conservation-recreation

Massachusetts Department of Agricultural Resources massport.com

Regional Tourism Councils of Massachusetts visitma.com/travel-info/regional-tourism-councils/

The Innovation Trail of Greater Boston Voted Best Walking Tour of 2023 by Boston Magazine, The Innovation Trail provides year-round weekly guided walking tours in Boston and Cambridge highlighting 21 innovations that made a global impact. The core of the Innovation Trail’s mission is to educate the public that Boston is the most innovative city in the United States, with over 450 innovations over the last 400 years. One of the goals of the Innovation Trail is for tourists and the general public to think about Boston when they think about innovation in the same way they think of the American Revolution when they think of Boston.

theinnovationtrail.org 32

CreativeGround CreativeGround: Connect with Creative New England! A project of the New England Foundation for the Arts (NEFA), CreativeGround is the community-generated, free, online arts and culture directory that celebrates the vital work of New England’s artists, creatives, culture bearers, creative organizations and businesses. Search, Create a Profile, and Connect today.

@nefa_arts

@nefa_boston

/nefapage

nefa.org

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Lunch:

Door Prizes All attendees will be entered into door prizes distributed throughout the day, provided by our exhibitors, speakers and regional tourism council partners!

Visit North of Boston Getaway Extravaganza Taste of Cape Cod Basket A Day Out with the LOOK Book Hampshire County Local Foods Gift Basket Nantucket Sign Museum Visits Discover Central MA Prize 1 (Ultimate Worcester Getaway) Discover Central MA Prize 2 (Central MA Getaway) Signed Copy of the Apple Lover’s Cookbook

Must be present to claim prize.

Breakfast: Filled DCM Reusable Bag Ember Temperature Control Cup Meet Boston Local Goods Gift Box Free SEO Audit by Sperling Interactive Plymouth, MA America’s Hometown Getaway Explore New Bedford Gift Package Yankee Candle prize donated by Explore Western Massachusetts 2024 Massachusetts DCR Parking Pass

Afternoon: Explore in the Berkshires Gift Card to New Bedford Food Tours North Central Massachusetts Gift Basket Explore MetroWest Boston Office of Outdoor Recreation Vest Gift Basket from VisitNewEngland.com Morre MacIntosh/Yankee Candle Village Basket (Franklin County CoC) MBTA items Mohawk Trail Region 34

Partner Thank yous #MAGovConf24

Massachusetts Office of Travel and Tourism McCormack Building, One Ashburton Place, Suite 2101 Boston, MA 02108 Phone: (617) 973-8500 Email: VacationInfo.mott@mass.gov Full staff list and contact information: Click here

Photo Release By attending this event you hereby consent to having your photo/likeness/ recordings published or distributed for infinity in any manner whatsoever, (including without limitation, through print publications, television, the Internet, or the World Wide Web), the right and permission to use, reuse and/or broadcast, publish, and distribute in any form whatsoever, including print, photograph, video, audio, or other electronic media, image, voice, and/or any personal data or records recorded in the media that is the subject of this release.

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