MARKETING

ASFPTV

ASFP Marketing Executive Reece Goodman talks about ASFPTV and the new ASFP Instagram page. ASFPTV is an award-winning video platform which takes ASFP further into the world of video content, with videos from the world of passive fire protection (PFP).

The ASFPTV platform aims to broadcast updates from within the PFP industry, exploring the roles that ASFP members play within the industry and providing greater insight into ASFP.

You can watch all ASFPTV videos by scanning the QR code or visiting: www.youtube.com/asfptv or www.asfp.org.uk/page/asfptv ASFPTV consists of several different series:

• ASFPTV:

A series showcasing everything ASFP. Find out about all upcoming events, news from the ASFP team and what is going on within the Association

• Meet the Member:

A series dedicated to ASFP members, discussing their company, projects, upcoming events and why they joined the ASFP

• Sparking Interest:

A series on the PFP industry, including the world’s leading PFP trade shows, presenting talks from ASFP hosted theatres and general industry updates

The Sparking Interest Podcast:

Part of the Sparking Interest series is the ASFP Sparking Interest Podcast. This is a 20-40 minute sit down discussion, inviting specialists from all over the PFP industry to discuss their views of the sector, recent industry affairs and much more! ASFP also dedicates some episodes to highlight affairs from within the ASFP that may benefit the industry and its members.

Award-Winning ASFPTV

As previously mentioned, ASFP is happy to say that ASFPTV was nominated and won the UK Association Award for Best Association Video in 2021. This category recognised a video, video series or video channel that achieved a high viewer following, response rate, and overall engagement.

This could not be achieved without the incredible member base ASFP has built up over the years, so from everyone at the ASFP, we would like to say a huge thank you to our members and anyone else who has supported us or our content.

Technical Videos

On ASFPTV you can also find all of our old technical videos that help give you a quick overview on certain topics such as cavity barriers and cladding, fire risk assessments, fire doors and so on.

You can also find our Introduction to Passive Fire Protection where we examine the vital role of passive fire protection and explain the legislation and the responsibilities of building owners, occupiers, designers, contractors and installers.

FOLLOW US ON INSTAGRAM

Our brand new ASFP Instagram account is asfpofficial. With the marketing team at ASFP attending every event, trade show as well as getting content for ASFPTV, Ignite, the weekly newsletter update and so on, a lot of content is built up, most of which never gets to see the light of day.

That is why we made asfpofficial. This page is a chance for us to show you everything that happens within the ASFP, behind the scenes footage of events and trade shows as well as helping us get a little bit closer to our members.

During events and trade shows you will see our stories filled with behind the scenes footage and live on-the-day content that can’t be seen anywher else.

This is a more personal platform that we have created to give you a better insight on what goes on at the ASFP. We encourage you all to follow us.

You can visit via this link: www.instagram.com/asfpofficial/ or by scanning the QR code.