Hello Zuidas #31

#31 hellozuidas.com MAY • JUNE 2017

Luc Kusters Bolenius Restaurant

'See more of Zuidas than only your office and the car park'

MEET THE BUILDERS OF ZUIDASDOK HELLO BIKE

THE BIRTH OF AN IDEA

GET YOUR FREE HELLO ZUIDAS CITY MAP NOW!

THE NEXT ISSUE IS SCHEDULED FOR THE THIRD OF JULY

A STAR-STUDDED SUMMER! At our most recent editorial board meeting, Zuidas

Included with this issue of Hello Zuidas you’ll find

Chef Luc Kusters was unanimously chosen to appear

a City Map showing the locations of all restaurants,

on the cover of this issue. Luc and his business

hotels, offices, fitness facilities, hairdressers and

partner Xavier Giesen have been running Bolenius

shops in Zuidas. Things are not always easy to find

Restaurant for over six years now and their efforts

around here, especially if you’re new to the area.

have finally been rewarded with a Michelin star –

This handy-dandy map will fix that! You can read more

the first in Zuidas! The annual Michelin star presen-

about our City Map in Olivier Otten’s column below.

tation ceremony at DeLaMar Theater had to go on without them, however, because their busy lunch

On 30 June I hope to see you all at the Zuidas

service came first. But what would you expect?

Culinary event coming to Zuidplein, where we’ll

They're from Zuidas!

be toasting the official start of summer together.

Those who have been to last year's edition can tell

I would like extend a warm welcome to our new

you're in for a fabulous evening you won’t want to miss!

columnist, Greg Shapiro. Greg has a completely different writing style than Ruben van Zwieten

Happy reading!

and approaches the subject of Zuidas with his

Romy Lange

own unique brand of humour.

Editor-in-chief Hello Zuidas • r.lange@asega.nl

Lay the new edition of the City Map (page 22) alongside the old one and it becomes evident that Zuidas has added many buildings and facilities in the interim period. Also noticeable on the map is that the district is bounded by water to both the west and east: by De Nieuwe Meer and the Amstel river. The parts of Amsterdam between these two bodies of water, Amsterdam Zuid and Buitenveldert, were defined by Holland’s famous architects Berlage and Van Eesteren. Berlage’s influence remains palpable in the city’s division into a north and a south axis, the latter giving us Zuidas. With the ArtZuid sculpture trail soon to open, I invite all of you to take an exploratory stroll through the heart of Zuidas and its surrounding neighbourhoods.

Olivier Otten, managing director of Hello Zuidas

•3

ZUIDAS CULINAIR ZOMERFEEST FR. 30 JUNE 5 TILL 12PM /// ZUIDPLEIN AMSTERDAM

VERHEIJ & FRIENDS FEAT. ZOSJA ROBERT LEROY QUINCY CPG DIVA’S DJ THEO A DEAUVILLE /// BACKWERK /// BOLENIUS /// CORSO COMO /// CROWN PLAZA /// DE BLAUWE ENGEL /// DE NIEUWE POORT /// EETWINKEL ZWAAN GRAND CAFÉ MAHLER /// HOLIDAY INN /// KOETJES EN KALFJES /// LIMON /// MARKET 33 /// NH AMSTERDAM ZUID /// NOVOTEL AMSTERDAM OX & BUCKS /// QBIC HOTEL /// RESTAURANT SYMPHONY’S /// SUSHI TIME /// THE BARN /// WAGAMAMA /// WINEBOUTIQUE

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CONTENTS 07 Trending Topics 08 Luc Kusters - Bolenius Restaurant

'See more of Zuidas than only your office and the car park'

12 Building the future 15 Hello Bike!

The birth of an idea

16 Hello Zuidas | Public Space Got a Minute?

18 Property 21 Column - Greg Shapiro

ZUIDAS - A Highway Runs Through It

22 Hello Zuidas | Mobility

Get your free Hello Zuidas City Map now!

25 Webster University

New leadership in a new world

26 Finance

Hello Zuidas | Agenda 28 Hello You 33 Hello Zuidas | Sustainability 34 News from Zuidas

Zuidas Botanic Garden 36

A hidden gem amidst the towers

Legal News 39 Zuidas Architecture 40 Van de Veer dental practice 42 Hello You 45 Hotel Special 46 • Special: Bilderberg Garden Hotel 49 • Hello You 50 • Special: Crowne Plaza Amsterdam-South 51 Hello Zuidas | New Members 53 Memo board 54

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions.

•5

SOCIAL MEDIA

#TRENDING TOPICS Business Traveller @businesstrvlNL Ibis opent nabij Zuidas #businesstravel #zakenreizen • Het begint bij Hodes @hodeshuisvest Kindercampus Zuidas is genomineerd voor Amsterdamse Architectuurprijs! #trots • Mei-Land Man @mee_tweet Foodcourt Market 33 serveert 100.000ste gerecht op Amsterdamse Zuidas #zuidas #market33 #foodcourt #zuidasamsterdam • Vrije Universiteit @VUamsterdam Mooi weer? Maak 's een ommetje langs de Botanische tuin Zuidas

YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS

Ingang Van de Boechorststraat 8, 'achter' VUmc • GBCZuidas @GBCZuidas GBC Zuidas participant @AkzoNobel in 2050 klimaatneutraal en 100% over op duurzame energie • Theo

hellozuidas

Capel @TheoCapelnr1 1. Ze zeggen dat er op de #Zuidas niets gebeurt. Maar eerst stookt

@HelloZuidas

het hotelpersoneel een fikkie op #Gershwinplein om zelf te kunnen blussen • Theo Capel

@hellozuidas

@TheoCapelnr1 2. En dan duiken #Zuidas #Gershwinplein de #skaters op. Never a dull

For employees of companies

moment #Toch @hellozuidas Nu nog de lichtjes van de brug nog repareren • Stephen Friday

who are member of Hello Zuidas,

@fridayinla Xavier under construction in Amsterdam Zuidas #amsterdaminaanbouw • Nata-

it is possible to join our LinkedIn

sja Żak @NatasjaZak Prima uitzicht op de 26e verdieping van Symphony Office. #OpenToren-

group or link to Hello Zuidas

dag #zuidas • Dailydoseofdaph @dailydoseofdaph Love my new hair thanks to Cosmo Zuidas!

#cosmozuidas @ Cosmo Hairstyling Amsterdam Zuidas • Marjette den Heijer @Marjette1

as a contact.

Hello Zuidas has an iPad app

En door! Meedenken over communicatie bereikbaarheid Zuidas • PRISM Amsterdam

that allows you to flip through

@PRISMAmsterdam We are excited to announce that the @zuidasrun has launched a new

the magazine.

element this year: The Zuidas Urban Run! #UrbanRun #ZAR17 • Chris Buijink @chrisbuijink

www.hellozuidas.com

Goedemorgen #zuidas #lente • Brigitte roodveldt @Roodje24 Wanneer je voor € 28 je auto 3,5

Free WIFI Hello Zuidas on

parkeert op de Zuidas mag je toch verwachten dat ie minstens gewassen wordt voor dat geld •

Mahlerplein & Zuidplein

Jaap v/d Coevering @JaapvdC Na 'n fietstocht van Zuidoost naar de Zuidas met volle tegenwind op kantoor komen en door je collega's 'de föhn' genoemd worden... Zo'n dag! • Jorpheus @JorisJoppe Als je me zoekt. Ik sta al 45 minuten vast. Ergens op de Zuidas. Naast wat jammerlijke volkstuintjes • Edwin Janssen @NiwdeNessnaj Wat is de #zuidas toch mooi in de zon! #lente #Amsterdam • Laura Plasmeijer @LauraPlasmeijer Feestelijke start bouw van Xavier gevierd! @WaalBouw @zuidschans #zuidas • Dok architecten @dokarchitecten Groen licht voor 'the George' #Zuidas, start bouw naar verwachting in de zomer! • Erik M. Maitimo @automaiti Forse uitbreiding aantal OV fietsen #gustavmahler #fietsparkeergarage #zuidas • Marianne Zwagerman @mariannezw Misschien moet ik iets op de Zuidas kopen. Enorm geluksgevoel hier. Urban farming boerenkool en alles

Did you know there’s kale growing in Zuidas? It’s true! Read all about it in our feature interview!

•7

LUC KUSTERS • BOLENIUS

'See more of Zuidas than only your office and the car park' Interview with Luc Kusters, Bolenius Restaurant

Kale, asparagus, beets and a myriad of other vegetable delights: this is the speciality of Bolenius Restaurant. For just over six years now, owners Luc Kusters and Xavier Giessen have been welcoming guests to their Zuidas restaurant for lunch and dinner. Last year, the restaurant nabbed a coveted Michelin star. Although naturally they are honoured, they also feel the star was a long time in the making. Hello Zuidas sat down with Chef Luc Kusters to talk about Michelin stardom, their pioneering work in Zuidas and their views on the district. ‘I’d like for people to take an afternoon off to wander around Zuidas and see all this area has to offer. So many people have no idea, and that’s a real shame!’

Last year Bolenius received a Michelin star, making your

us and was prepared to help out, and so did the property owner.

restaurant the first in Zuidas to claim this honour. Why do

That combination of factors provided the incentive to settle here.

you think you got a star?

The first three years after we opened weren’t too hard; everybody was

‘It´s because of the high quality of what we deliver. Of course the people

eager to try the new place. After that, things got tougher. But we had

at Michelin never divulge their reasons, which is good. That way,

long-term ambitions for this restaurant. Nowadays, looking at how

they never have to justify their decisions. Theoretically, the jury make

this area is evolving, Zuidas is the place to be, but that wasn’t the

their visits undercover, but we know a lot of the judges personally.

case six years ago. However, when we saw the mockup of the planned

When they come to our restaurant, we simply do our best. And that’s

developments, it really sparked our enthusiasm to start up here.

all you can do, anyway. For five years we have been waiting to be awarded

Subsequently, Zuidas was stuck in a construction bottleneck for three

a star, and we’re thrilled to have it. But to be honest, I’m also surprised

years, which certainly hurt us in terms of turnover. But on the whole,

it took so long. Evidently, Michelin saw reasons to reward us now,

we’ve never had cause for complaint. Now lots of the new housing is

but we don’t know what those reasons are. Cooking was something

being delivered, and we’re hoping to see Gershwinplein transformed

I wanted to do ever since I was a kid and I’ve been in the business

into a local gem. So, in short, we’re very pleased to be here.’

for 25 years – starting out as a dishwasher, working my way up to being a chef. All the establishments I’ve worked at were awarded stars.

What’s your view of Zuidas now? Has a lot changed?

We’re looking ahead to the future and hope to keep this star in the

‘In terms of development, I think Zuidas is only halfway to what it will

years to come, and possibly to receive another one.’

eventually turn out to be. I anticipate a brilliant future. What’s crucial is that more people come to live here. We have great ties with locals

How did you celebrate?

who visit us often. Basically, the more residential towers, the better

‘The official presentation was at the DeLaMar Theater, but we couldn’t

for us. So far, the municipality as not made good on all of the promises

attend. It was a Monday afternoon and we had a busy lunch service,

they made us, but of course they can’t control everything. Nor can we,

so we were hard at work. Work comes first, always! That same evening

as a business. You just have to make the best of what you’ve got, and

we celebrated with all of the staff and lots of friends in the business.

that’s precisely what we have done. And that’s why we’re still here

This star is incredibly important to us, because of the great attraction

today, looking forward to the future. If you ask me, Zuidas is one of

it holds for customers. Hopefully, we won’t have to wait very long to

the nicest parts of Amsterdam. Gastronomically, we also expect it

receive a second one!’

attract more people from the outside.’

You have been in Zuidas for quite a few years. What was it

What can we expect to see on your menu this spring?

about this area that made you want to open a restaurant here?

‘Spring is a season of all-round abundance. One of my favourite products

‘One of the reasons we came here was that we wanted to cater to the

is asparagus. Lately, we’ve been making gravy from kale. It’s very light

professional market – primarily focusing on lunch. It’s over six years

and flavourful, and quite a change from the heavy stuff made from beef

ago that we came to Zuidas, and as pioneers we really helped to pave

bones, butter and cream. I’ve completely sworn off classic French

the way for other restaurants. The municipality made it attractive for

cuisine, and our customers say they’ve had enough of that too.

Text Romy Lange • Photography Davien Hulsman

•9

Vegetables are our real focus, though there’s always room for fish and

happening in Zuidas. It’s such a shame! Even after six years we still

meat. We maintain a vegetable garden outside our restaurant in

get people who berate themselves for not having discovered our

Zuidas and a lot of what we use is cultivated there. We even have a

restaurant earlier. We’re not the only ones to see those reactions,

special dish we call The Kitchen Garden of Zuidas. It changes with

I’m sure. I’d like for people to take an afternoon off to wander around

the seasons, but it’s always on the menu. We’ve now been listed

Zuidas and see all this area has to offer. If everyone were to walk

amongst the 25 best vegetable restaurants worldwide, which offers

around the area just once, it would benefit local businesses,

excellent motivation to continue down this path.’

but visitors themselves would enjoy it too. There are loads of fun and fabulous spots to discover!’

‘In terms of development, I think Zuidas is only halfway to what it will eventually turn out to be. I anticipate a brilliant future.’

• Bolenius restaurant and the Hello Zuidas foundation initiated the Zuidas Culinary event, giving lots of business

What’s your favourite dish?

owners a platform for introducing the people of Zuidas to

‘It would have to be The Kitchen Garden of Zuidas. It’s different every

a range of different culinary products. The next Zuidas

season, but the dish is always one hundred per cent vegetables,

Culinary event will take place on 30 June on Zuidplein.

flavoured with herbs and spices. Because it changes all the time,

• Bolenius is the maiden name of Luc Kusters’ mother.

I have to continually taste the ingredients and try to balance them

• Bolenius has its own vegetable plot 50 metres from the

out and preserve the flavours, and that’s always fun! What's more, it’s a dish that never gets dull; you could eat it every day. And because it’s always on the menu, it provides us with a certain amount of stability.

I have to come clean though: I don’t eat healthy every day. Twice a year I

restaurant.

• Luc and Xavier want their urban garden to set an example for a more sustainable and plant-based gastronomy.

• Bolenius is also the flagship of the Dutch Cuisine movement,

go to a snack bar and then I really go all out – my wife and I order every-

which seeks to promote traditional Dutch cooking

thing on the menu, ending up with a veritable buffet of fried snacks.’

and food culture.

• Bolenius serves a Business Lunch that has guests in

Is there anything in particular you’d like to say to our readers?

‘I see so many people drive into the car park in the mornings and beeline back home in the evenings. They never experience all that’s

10 •

and out in 50 minutes.

BUILDING THE FUTURE STADIONKADE

TELESTO

W.T. O.P.

BEGRAAFPLAATS BUITENVELDERT

ATRIUM 2 AMSTERDAM RECHTBANK

SINT NICOLAAS LYCEUM

ANT. VER

GOEDE DOELEN LOTERIJEN

STRAWINSKYHUIS

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PRINSES IRENESTRAAT

PRINSES IRENESTRAAT

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FRESH FIELDS

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RECHTBANK

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WILLEM PIJPERSTRAAT

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AREND JANSZOON ERNSTSTRAAT ARENT JANSZOON ERNSTSTRAAT

ARENT JANSZOON ERNSTSTRAAT

CONSTRUCTION WORKS MAY AND JUNE 2O17 WORKS THIS SPRING Works in Zuidas will continue to move full speed ahead during May and June, with road works concentrated mainly around De Boelelaan and Fred. Roeskestraat.

DE BOELELAAN, DIRECTION NORTH TO SOUTH… Road works at the northern end of De Boelelaan

are nearly finished.

For the next phase, which is scheduled for 22-24 May, all of the construction material will be moved to the south end. Prior to this, however, the junction between De Boelelaan and Europaboulevard needs to be tackled. The junction will be closed off to all traffic on 5 May, from 8pm, until 6am on 8 May. The A10 motorway slip roads (exit S109/RAI) will remain open.

12 •

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PETER SCHATSTRAAT

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BUITENVELDERTSELAAN

SPORTCLUB BUITENVELDERT

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residents and companies in Zuidas was provided by the project

SYNAGOGE

AS GA TERLANDSTRAAT

team, who know all about the area´s developments, and also through informational evenings which we could attend as

ARLATTILAAN

observers. Listening closely to the project office enabled us

ZENDMAST

BEGRAAFPLAATS ZORGVLIED

ROZZILAAN

2

solutions. By now we have presented our plan multiple times

S109

EUROPABOULEVARD

T. ALBINONISTRAAT

HOLIDAY INN

DE BOELELAAN

E KLENCKE

to come up with what I think are very elegant and creative

P

and it’s great to see the positive reactions we received.’

A10

NOVOTEL

… FRED. ROESKESTRAAT SOUTH TO NORTH A great deal is happening on Fred. Roeskestraat

MEET THE BUILDERS OF ZUIDASDOK SASKIA ENGELEN & SJOERD DE WAARD

. With work at

‘This is an absolutely amazing project, and we want everyone to see that, so we’ll be giving locals a chance to enjoy the experience.

- Sjoerd de Waard OBSERVATION TOWER The period leading up to 2019 is reserved for preparatory works:

the southern end of the street finished, activity will now shift to the

Zuidasdok, the mammoth infrastructure project about to kick

Heijmans and HOCHTIEF. Apart from drawing up the best

rerouting cables and pipelines, removing trees and paving

northern section. Activities outside the temporary courthouse will

off in the heart of Zuidas, has been awarded to the contracting

tender, our organizations also had to get to know each other.’

special roads for construction traffic. ZuidPlus will be taking all

be completed in May, resulting in a new road, bike path and pavement.

consortium of ZuidPlus. After working on their tender for two

During the tender phase, technical consultations were already

possible steps to minimize disruptions arising from the works.

Works on Fred. Roeskestraat and at the 2e Openluchtschool are

years in strictest secrecy, the time has come to connect with

being held with the Zuidasdok project team, Saskia explains.

But that’s not all, says Area Manager Sjoerd de Waard. ‘This is

scheduled to wrap up before 1 September. Renovations at the

the locals. Naturally, that includes the Zuidas business

That was also true for the other selected bidder. ‘Of course we

an absolutely amazing project, and we want everyone to see

Olympic Plaza and Gerrit Rietveld Academie will continue through

community. ZuidPlus Area Managers Saskia Engelen and

knew who that was and how good they are. But whenever we

that, so we’ll be giving locals a chance to enjoy the experience.

early 2018.

Sjoerd de Waard are eager to begin.

talked to each other, we consciously managed to steer clear

For example, we want to erect an observation tower from

of the topic. The rules governing tenders are crystal clear:

which people can see all that’s happening, and we’re also

mum’s the word.’

looking into the possibility of setting up events at and around

BUT THAT’S NOT ALL...

Although the actual works won’t be blasting off until 2019,

Just north of Zuidplein, work has begun on a new underground

ZuidPlus can already look back on one job well done. Preparing a

bicycle parking facility

the construction site.’ During the works, ZuidPlus will be providing

bid for the Zuidasdok contract (A10 south motorway expansion and

CREATIVE SOLUTIONS

area landscaping and putting trees in several places, where they

Completion is scheduled for April 2018. At the RAI, where work is

tunnel, as well as construction of a new public transport station)

Dialogue with the Zuidasdok project team was focused on

can start to bulk up. After the project’s completion, these trees,

progressing on construction of the RAI Hotel, a new roundabout

was in itself a major operation. ‘When I came on board in September

clarifying possibilities and limitations. ‘It’s tough but understand-

by now reasonably matured, will be relocated to a permanent

is being built. Gelrestraat

2015, there were 15 people working on the project’, recalls Saskia

able that we weren’t permitted to talk with others involved. As area

spot. ‘Zuidasdok will certainly cause some disruption’,

from the ZuidPlus office in Amstelveen. ‘Only a few months later,

managers, we naturally want to consult with everyone so as to

Sjoerd acknowledges, ‘but this is also a project of which

there were a 100. ZuidPlus is a consortium made up of Fluor,

get a good sense of their needs and wishes. Information from

Zuidas – and indeed Amsterdam – should be proud.’

, offering the capacity to park 3,500 bikes.

will be resurfaced between 8 and

14 May. Last but not least, Minervalaan lay new pipelines.

will be opened up to

• 13

Text Jos Moerkamp • Photography Davien Hulsman

BUILDING THE FUTURE

VISIT THE AMSTERDAM ZUIDAS INFORMATION CENTRE The Amsterdam Zuidas Information Centre is located in the central hall of the World Trade Center. There is a large scale model showing what Zuidas will look like in the future. If you wish to visit with a group, please make an appointment beforehand. For further information, or if you have a query or complaint, you can also send an email to: info@zuidas.nl, visit www.zuidas.nl or call: 0800-5065.

HELLO BIKE

HELLO

BIKE!

THE BIRTH OF AN IDEA

The first public bike-sharing system in Zuidas rides on the wave of recent innovative developments happening in the bicycle market.

The Bikevertising Company’s entrepreneurs have been tapping into these innovations for their ad-bikes for some time now.

Having come through the expensive start-up period of building the requisite mobile apps, back-office systems, software solutions and specific expertise with great success, it was a logical step for the company’s owners to set up a bike-sharing system that was suited for both professionals and the general public.

PRODUCT WITH WIDE APPLICATIONS

submit a proposal by Hello Zuidas, and after

make an existing product fit. This targeted

The software concepts underpinning

the introductions had been made by

solution proved to be the deciding factor.

the product make it widely applicable.

Helma Schenkeveld of the city’s cycling

Both the bike and the scheme’s ease-of-use

Companies can lease their own bike fleet,

coalition (FietsCoalitie), they got to work

are perfectly suited to the typical visitor of

join existing schemes like Hello Bike and/or

on drafting plans.

Zuidas and the district’s unique image.

convert their existing bikes to smart business bikes. The X-Bike platform that powers

A TARGET SOLUTION

Ultimately, the pairing of the energetic,

Hello Bike is extremely versatile and can

By touching upon the bicycle problem,

solution-oriented entrepreneurs and a

easily be adapted to individual locations.

its target group and its requirements from

seasoned cycle-sector consultant turned

a fresh angle, the Hello Bike creators were

out to be a winning combination. Of course,

The Bikevertising Company learned about

able to forge a product that responds to

the digitization of the bike also played a

the scheme soon after being invited to

the current situation, rather than trying to

big part in all of the solutions.

• 15

PUBLIC SPACE

GOT A

MINUTE? Lunch is an important meal. A healthy lunch keeps your mind sharp and helps lower stress levels. How do the hard workers of Zuidas prefer to spend their lunch breaks? We headed outside to find out.

JAN DUKACZEWSKI, OPTIVER ‘I study computer science at VU Amsterdam and am about to start a work placement at Optiver. I go to Café Belmondo and Market 33 a lot. The area could do with a little more variation and better prices, I think. My placement company have a lunch buffet, so I’ll probably alternate that with grabbing a bite somewhere else, since I haven’t got time to make lunch at home. Lunch is important though. It’s a moment to relax and also a great time to socialize.’

LISA BERGE, CHINA CONSTRUCTION BANK ‘I grab lunch with one of my colleagues almost every day. We enjoy trying out new places to eat and new foods, from soup to salad, to Japanese, especially now that more and more new places keep popping up. Each has their own speciality. With all the options around nowadays, there’s also more competition. Places have to distinguish themselves from the crowd. To me, quality and fast service are what’s important. I don’t want to spend my entire lunch break in a queue.’

16 •

PUBLIC SPACE

DOREEN VAN INGEN, PAGE PERSONNEL ‘Lately the options in lunch have improved, with a range of healthy choices at various price levels. I like SLA, where they do hearty salads. I actually got one just now. On Fridays I often go to Kenko for sushi, alternating that with bringing something to the office from home, like soup, salad or leftovers. When the weather is nice, like today, I take my lunch out to a sunny spot in front of the WTC. If possible, I take a little walk during my lunch break.

When you have been sitting all day long, it’s healthy to stretch your legs every now and then.’

TON BEIER, VISTRA ‘I always take time for lunch. Sometimes I take a packed lunch from home– your standard Dutch cheese sandwich. Other times I’ll eat out. My favourite spot for lunch is Mech, where they make great sandwiches. They’ve been there for ages, but the quality is as good as ever, so why change? The range of places to go to in Zuidas is good, there’s enough variety around to suit every palate. That’s a nice thing about walking around here, too. I prefer to go outside during my lunch hour and take a break from my computer.’

Text Kika Samsom • Photography Davien Hulsman

• 17

PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@asega.nl.

Photography Lotte de Graaf

MOST EXPENSIVE SALE OF ZUIDAS OFFICE SPACE EVER Zuidas - The most expensive office building in the Netherlands is located in the Zuidas district of Amsterdam. The Atrium building was sold to French real estate investor Amundi for approximately half a billion euros. Never before has an office building changed hands for so much money - roughly 8,300 euros per square metre. In 2012, when the real estate market had plummeted and the crisis was well underway, Atrium was purchased by real estate company Icon Real Estate for 100 million euros. The building was completely renovated, with new towers and an underground car park under construction, and has been sold within five years for an amount roughly five times the purchase amount. Economic growth, the cheap euro, low interest rates and the attractiveness of the Dutch market and infrastructure have attracted scores of real estate investors causing demand and prices to soar.

18 •

BROUWERSHOF CHANGES NAME TO ZADELHOFF

ALDERMAN ERIC VAN DER BURG SAYS:

Zuidas - Real estate management company Brouwershof

'THERE SHOULD HAVE BEEN RAILS RUNNING

has been renamed Zadelhoff. Brouwershoff is the invest-

THROUGH ZUIDASDOK AS WELL'�

ment vehicle of real estate entrepreneur Cor van Zadelhoff.

Zuidas - Eric van der Burg believes it a bad decision to have

The name was at risk of disappearing entirely, due to the

only the road run underground. The Amsterdam alderman of

fact that real estate adviser DTZ Zadelhoff was taken over

Spatial Planning and the Zuid District made this statement

by Cushman & Wakefield. By attaching his own name to his

during his speech at the Hello Zuidas anniversary gathering.

business, Cor van Zadelhoff will be able to keep his family

'The decision to make space for only the road at Zuidasdok,

name alive. Beheer Brouwershoff BV manages a property

without including the tracks, is simply wrong', he said in his

and development company that has been around for more

short speech. He explained that it will take at least another ten

than 40 years. His development portfolio currently includes

years before politicians decide to bring the adjacent tracks

two major projects at Zuidas in Amsterdam: Noma House

underground as well. Whereas in the construction of Zuidas-

and Gershwin Brothers.

dok, this possibility has already been taken into account.

KÖNIG + NEURATH OPENS SHOP AT 500 BEETHOVENSTRAAT

SAVILLS MANAGES

Zuidas - Real estate company G&S Vastgoed will be leasing out approximately 330 m²

ZUIDERHOF PAVILJOENS

of commercial space in its new development 500 Beethovenstraat to König + Neurath.

Zuidas - Real IS has awarded

The property is located on the corner of Beethovenstraat and De Boelelaan. Bart

international real estate advisor

Boersma, commercial manager at G&S Vastgoed says: 'G&S Vastgoed has recently

Savills the task of managing the

leased space to Co van der Horst Design Furniture at 400 Beethovenstraat. The addition

recently acquired property Zuider-

of König + Neurath means that soon Zuidas will also boast a high-quality office

hof Paviljoens in Zuidas. The assign-

furniture retailer. It’s the first time such a retailer has come to Zuidas.' König + Neurath

ment includes the commercial,

was founded in 1925 and is now an international one-stop-shop for office furniture,

technical and administrative

seats and sofas and wall-mounted systems.

management of three multi-tenant office buildings at Jachthavenweg 112, 118 and 124 (19.800 m²), also known as Zuiderhof Paviljoens.

Tenants of Zuiderhof Paviljoens include ABN Amro MeesPierson and Valad Benelux. At the moment all three buildings are fully leased.

• 19

COLUMN

ZUIDAS - A Highway Runs Through It Welcome, dear reader! Welcome to my new

Red Light District, but for its Financial District.

confusion for English speakers. For Australians,

column entitled: ’I’m Not Getting Paid, So They

And we need a catchy name that people will

‘Southern Cross’ means a constellation of

Can’t Fire Me.’ Trigger warning: there will be

remember, like “Wall Street” in New York,

stars. For Americans, a ‘Southern Cross’ is

jokes about Zuidas. In my opinion, Hello Zuidas

or “The City” in London, or “La Defense” in

what might be burned into your lawn now

needs some jokes about Zuidas.

Paris.’ And so they chose ZuidAs - a term that

that Donald Trump is president. And for

no English-speaker can pronounce. The ui

Londoners, ‘Southern Cross’ is that special

To start with: what kind of name is Zuidas?

combination really throws us off. The closest

kind of anger, when you want to live in

I’ve been wondering that since the Zuidas

we come is oo-ee. We pronounce Zuid like

Camden, but you can only afford Croydon.

naming ceremony, more than ten years ago.

Zoo-eet. So basically, the message behind

I was there performing at the event, hosted by

the name is: ‘don’t think of Amsterdam as

To me, Zuidas means ‘The Southern

Amsterdam City Marketing. Or ‘Amsterdam

the Red Light District, but do come down to

Crossroads of Amsterdam.’ It’s a unique

InBusiness.’ Or ‘Whatever they’re calling

Zweet Ass.’

and thriving part of the city. It’s known for innovation, entrepreneurship and opportunity.

themselves now.’ Apparently, the former name for the ‘Zuidas’ area was ‘Station Zuid -

When I typed the word Zuidas into Google

And the ‘crossroads’ is literally crossed by

a Highway Runs Through It!’ But they wanted

Translate, the English result was ‘South Ax.’

the road called the A10. Zuidas: A highway

something sexier.

Which sounds like a character from Game of

runs through it.

Thrones. Which is also quite sexy. But of course The city elders said: ‘We want the world

the real translation of Zuidas is ‘South Axis,’

to think of Amsterdam not just for the

or ‘Southern Cross’ - which can also create

Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.

Photography Davien Hulsman

• 21

MOBILITY

HELLO ZUIDAS CITY MAP

TIME TO RELAX Zuidas is growing. And it’s becoming increasingly diverse as well. Alongside offices and homes, there are also a wide range of parks, shops, restaurants, art and hotels to be found here. Plenty of options, in other words, to take a breather, clear your head and recharge during your lunch break or kick back after a busy workday. We’ve selected some of the best local spots for guaranteed R&R, all an easy stroll or cycle from Zuidas. See the map and read our tips below!

ART CHAPEL Tucked away in Beatrixpark, the Art Chapel is an oasis for contemplation and inspiration. Activities for people who work and live in the area, students, visitors and curious passers-by, are designed to foster understanding of the exhibited artworks and the ideas behind the pieces. Get relief from deadlines and meetings.

STRANDZUID (NEXT TO RAI) At the recently renovated Strandzuid you can soak up the sun lounging on a deckchair, enjoy a beer on the terrace or a multi-course meal in the restaurant, or play a game of table football with colleagues. Just like a beach holiday – but without having to leave the city. It's just a ten-minute walk from Zuidas!

AMB AMRO PAVILION AND GREENHOUSE This inspirational meeting place on Gustav Mahlerplein offers an escape from the daily grind. Visit the courtyard garden between the pavilion and ABN AMRO building, or ascend to the pavilion’s rooftop garden and terrace. Both are open to the public.

That’s not all! There are many more spots around to relax and recharge, with Amsterdamse Bos, Sportas, the tennis courts at IJsbaanpad, the Olympic Stadium, Beatrixpark, Hortus Botanicus Amsterdam (p.36) and Amstelpark all near by. You’ll find them all on the map.

22 •

MOBILITY

GET YOUR FREE HELLO ZUIDAS CITY MAP NOW!

Complimentary Hello Zuidas City Map was here. Visit Hello Zuidas for your own city map!

Text Kiki Drรถge

โ ข 23

PROFESSOR JEAN PAUL VAN MARISSING, DIRECTOR OF WEBSTER UNIVERSITY LEIDEN X

NEW LEADERSHIP IN A NEW WORLD ‘Leadership is a journey that requires continuous investment’ The world is changing faster than we

us all more connected than ever before.

no matter where you stand. Organizations

can keep up with, and the role of

This has its major impact on the role of

would do well to cultivate these principles

leadership is changing right along with

the leader. Everything has accelerated,

too. With all we have to deal with every day,

it. Professor Jean Paul van Marissing,

creating massive pressures. There is less

these principles may help you make the

director of Webster University Leiden,

time to respond and we’re expected to act

right choices.'

has an inspiring vision on new leadership

immediately. Social media have also left us

in a new world.

much more vulnerable, by putting people

MASTER OF BUSINESS

under a huge magnifying glass that forces

ADMINISTRATION

them to be cautious .

The Webster Master of Business Admini-

Leadership is a broad concept. You don’t have to be a director or a team leader – leadership can be demonstrated in every kind of situation. ‘The key is that people follow you’, Prof. van Marissing explains.

stration (MBA) is the perfect answer for

‘The key is that people follow you’

As chairman of the board of a law firm and

professionals who want to shape their own leadership journey. Webster University’s location in the World Trade Center makes it the ideal place for working professionals

a diplomat in Brussels, van Marissing has

HOW CAN YOU ADAPT YOUR

gained leadership experience in various

LEADERSHIP TO THESE CHANGES?

walks of life. In his view, leadership is a

According to van Marissing, the essential thing

journey that requires perpetual investment.

is to stay true to yourself. ‘Continually ask

WEBSTER UNIVERSITY LEIDEN

yourself: What are my standards and values?

(AMSTERDAM LOCATION)

CHANGES

At Webster University, we have formulated our

Strawinskylaan 57, Tower D, Level 2

According to Prof. van Marissing, the world

own principles of leadership. These principles

info@webster.nl

has changed dramatically over the last ten

lead all of our interactions. We treat each

www.webster.nl

years. Internet and social media have made

other with respect, and every opinion counts,

Text Kika Samsom • Photography Davien Hulsman

in Amsterdam.

• 25

FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: hellozuidas@asega.nl.

Photography Lotte de Graaf

ACCENTURE POSTS HIGHER TURNOVER Zuidas - Second-quarter figures released by Amsterdam Accenture for its split financial year, show the American consultancy’s net turnover increased further even as profitability declined. Over the recent quarter ending on 28 February, its net turnover rose 5% to $8.3 billion. In local currency, this represented a growth of 6%. Operating profits rose 5% to $1.14 billion, with an operating margin of 13.7%. Below the line this left a net profit of $887 million, compared to $1.14 billion last year.

‘DUTCH ACQUISITIONS MARKET OVERCOMES

ABN AMRO LURES AWARD-WINNING SHARE

POST-BREXIT PAINS’

TRADER AWAY FROM KEMPEN

Zuidas - Following a Brexit-induced dip, the Dutch mergers and

Zuidas - ABN AMRO has lured an award-winning share trader

acquisitions market is now looking up. Based on data reported

away from Kempen & Co. Ronald Evers, aged 31, has won the

by British forecaster Oxford Economics, law firm Baker McKenzie

Extel Award, or ‘Oscars for the City’, for three years running,

has predicted that growing interest among foreign buyers

having been voted best in the Benelux in trade and order

could double the deal value this year to around €48 billion.

processing by his clients. ABN AMRO’s recruitment of

It therefore appears the acquisitions market has shaken off the

Evers shows the bank making a countermove, after losing

depression that followed Britain’s decision to leave the EU.

four bankers from its equities division to ING last November.

‘The initial post-Brexit convulsions are over. Companies are

ING simultaneously nabbed Thijs Buitenhuis from Kempen.

feeling brave enough to move forward again’, commented

This is part of a long-running carousel between the three

Henk Arnold Sijnja, partner at Baker McKenzie, by telephone ,

banks, following sales trader Stan van Wersch’s transfer

referring to the study. Donald Trump’s US presidential win

from ING to Kempen last August.

does not seem to be much of a deterrent either.

26 •

AMSTERDAM'S LISTED COMPANIES TO INVEST LESS

BIG FOUR DIVE INTO BIG DATA

THAN FOREIGN COUNTERPARTS

Zuidas - Even as the major accoun-

Zuidas - The biggest listed companies on the Amsterdam Stock Exchange invest

tancy firms increase automation of

considerably less than their European and American counterparts. Aside from putting

the auditing of annual reports,

less money into new factories, buildings and software, they also lag behind in

a new growth market is emerging.

acquisitions, according to a recent FD survey into these expenditures, which are

The big four accountancy firms

an indicator for future growth. ‘Ever since the banking crisis of 2008, we’ve been

have discovered nothing short of a

seeing companies worldwide reign in investments', commented Ralph Wessels,

new market. Big data auditing is an

investment strategist at ABN AMRO MeesPierson. ‘This tendency invited the criticism

uncharted territory that could com-

that this is depressing productivity and slowing economic growth in the face of a

pensate for the tide of automation

sluggish labour market recovery.’

sweeping traditional accountancy practice, say KPMG, PwC, EY and Deloitte. ‘This market is potentially even larger than the auditing of annual reports’, says Sander Klous, managing director of Big Data Analytics at KPMG Advisory.

• 27

AGENDA

AGENDA MAY • JUNE

Friday 5 May Monday 8 May May - September

THE 12 PITFALLS OF ORGANIZING

SWIMMING OUTDOORS

A SUCCESSFUL WEBINAR

@ Amsterdamse Bos

@ Company Webcast

From 1 May, the kid´s pools will be

3pm

reopened for the summer, as soon

Webinars are becoming increasingly

as the thermometer hits 20°C

popular, but organizing a good webinar

and providing the weather is dry.

is no piece of cake. Olaf Lawerman

Come and play! Amsterdamse Bos

demonstrates what not to do, so you

also has an official swimming area

don’t make the same mistakes when

roped off in the bigger of the two

putting together your own webinar.

ponds (Grote Vijver). For more info,

Participation is free of charge.

THE ROAD TO FREEDOM @ De Nieuwe Poort 5-9pm Come join us for a walk along the WWII art trail, a Liberty Meal and a celebration of our freedom! ArtZuid and De Nieuwe Poort cordially invite you to this festive Liberation Day event on Friday 5 May. More info and program details to be found on: www.denieuwepoort.org.

see the Amsterdamse Bos website.

5-7 May AMSTERDAM KOOKT 30 May - 1 June From Wednesday 3 May STRANDZUID IS OPEN! @ Strandzuid

@ Olympic Stadium

PROVADA

This year marks the third edition of

@ RAI Amsterdam

the Amsterdam Kookt food festival,

Provada is the year’s premier event

a big event packed with the hottest

Last April the new and improved

for the real estate sector, bringing

food trucks, coolest drinks, live acts

Strandzuid reopened its doors as

together developers, investors,

and plenty to keep even the kids

an events venue, and from 3 May

consultants, financiers, housing

entertained. Last year’s second edition

the restaurant will also be back in

associations, end users and municipal

was held on a blissfully sunny summer

business. What better place to host

authorities in a professional setting

day where the drinks flowed well into

your meeting, drinks, dinner or

where they can share their plans,

the wee hours. Still undecided?

party this spring?

ideas and visions.

It’s free! www.amsterdamkookt.nl.

28 •

AGENDA

Our next issue will be published @ the third of July. Send your agenda to hellozuidas@asega.nl before May 22.

Monday 8 May & Monday 12 June

Thursday 18 May

PUB QUIZ

WTC BUSINESS CLUB EVENT

@ The Basket

@ Amstelpark Tennis Club,

Eight edge-of-your-seat rounds,

Amsterdamse Bos

with music clips, pictures and

Clinic, match, drinks and snacks –

questions to which you know you

all you need to do is be there.

know the answer... if only you could

Haven’t got a tennis racket?

remember! It’s the place to be on

Don’t worry, it’s a tennis club, after all!

the VU campus. Register your team

Register now, for places are limited.

(5 max.) now, for a chance to show

Cost: €50 p.p. for members and

your stuff and win great prizes!

their guests. €75 for non-members.

To register, phone 020-205 0966 or send

To register, send an email to:

an email to: amsterdam@thebasket.nl.

businessclub@wtcamsterdam.com.

Saturday 20 & Sunday 21 May OPEN ATELIERS ROUTE @ Amsterdam Zuid 90 professional artists and artisans who live and/or work in Amsterdam Zuid will be opening their studios and workshops to the public for this seventh edition of OPENateliersZUID! For the first time the route will encompass all of the Zuid district. With an exhibition at Oranjekerk, the event’s focus is on the De Pijp neighbourhood. The church’s central location makes it a perfect place to start your artistic exploration of Amsterdam Zuid. For more info, visit www.openatelierszuid.nl.

Thursday 11 May

Sunday 21 May

ZUIDAS SUITS & STILETTOS RUN

Friday 19 May

PURE MARKET

@ Zuidas

OFFICIAL OPENING OF ARTZUID

@ Amsterdamse Bos

On your marks, get set and go... to this

4pm

11am-6pm

year’s Zuidas Suits & Stilettos Run,

The fifth edition of the Amsterdam

Following last year’s success,

which is held this year on 11 May,

International Sculpture Biennial,

Pure Markt returns to Amsterdamse

from 12pm to 12:45pm. This event,

the ARTZUID 2017, kicks off with

Bos. This market is all about pure

serving as the warm-up for the Zuidas

a United Nations Peace Walk,

products, sold by its producers.

Run, lures office types from across

which will start on Gershwinplein

They can tell you everything about

Zuidas away from their desks for a

and finish at the ArtZuid Pavilion,

the ingredients, origins and

50 metre sprint to victory in their

Minervalaan 1. The art works will be on

production processes. Admission is

suits and stiletto heels.

display through 17 September 2017.

free! www.puremarkt.nl

• 29

AGENDA

AGENDA MAY • JUNE

2-5 June TASTE OF AMSTERDAM @ Amstelpark Tuesday 23 May

On Whitsun weekend this year,

GREEN BUSINESS CLUB ZUIDAS

Amstelpark will once more be

CEO BREAKFAST

transformed into a mecca for chefs

@ OZW building, VU Amsterdam

and their signature dishes. Now in

7:45-9:30am

its ninth year, Taste of Amsterdam is

Invitation only

the one and only restaurant festival

This breakfast meeting brings CEOs

where the public can sample the best

together for a discussion of the

dishes and cooking of Amsterdam in

agreements and ideas set out in

one place. Grab a cocktail, a special

the 2015-2020 Ambition Statement.

brew or a fine wine and taste your way

Alderman Pieter Litjens will join

across Amstelpark to a soundtrack of

the follow-up session on mobility

toe-tapping tunes.

and accessibility.

www.tasteofamsterdam.com

Thursday 8 June MASTERCLASS @ VU Good leaders have mastered the art of asking the right questions. Whether you’re an accountant, a parent, a lawyer or a manager, gaining one's trust can help you make a world of difference for others. This may sound simple, but it’s not. Learn to lead with impact in this masterclass on The Gentle Art of Helping. To register, send an email to: servus.feweb@vu.nl.

HELLO ZUIDAS EVENT

Thursday 25 May DAWN WALK WITH THE FOREST RANGER

Saturday 3 June

@ Amsterdamse Bos

THE FLYING DUTCH

8am

@ Olympic Stadium

This year on Ascension Day, early risers

This June, ten of the world’s best

can enjoy a Birding Walk with the forest

Dutch DJs will be touching down at

ranger. Together we’ll stroll among

Amsterdam’s Olympic Stadium to

Thursday 8 Junee

the trees and discover the first signs of

spin their best for The Flying Dutch.

ARTZUID OPENING IN ZUIDAS

spring. Along the way, the forest ranger

All day long, helicopters will be flying

@ AkzoNobel

will share a wealth of interesting facts.

Afrojack, Armin van Buuren, Hardwell,

All ages welcome. To register, phone

Martin Garrix, Tiësto and others to

ARTZUID – ZUIDAS Art Event with

020-5456100. Or send an email to:

and fro between three cities located

lecture and guided tours. Meet at

boswinkel@amsterdam.nl. Cost: €5

across the Netherlands.

the Akzo Nobel Art Space (Christian

p.p. Please pay in exact change.

www.theflyingdutch.com

Neefestraat 2). Invitation only!

30 •

3pm

AGENDA

Our next issue will be published @ the third of July. Send your agenda to hellozuidas@asega.nl before May 22.

Thursday 29 June STREET FOOTBALL TOURNAMENT Monday 12 June THENEXTWOMEN SUMMIT – THE AMBITION EDITION @ B.Amsterdam 9-11 and 16-18 June

Connect with the country’s 100 most

BACCHUS WINEFEST

successful and influential women in

@ Amsterdamse Bos

business at the TheNextWomen Summit

This year, the Bacchus Wijnfestival

– The Ambition Edition. This leading

returns to Amsterdamse Bos for two

event for ambitious female professio-

full weekends, packed with fine wines

nals, starters, entrepreneurs and in-

and fabulous food. This high-spirited

vestors, offers a programme featuring

event, organized in association with

many C-level executives as speakers,

the best wine merchants in and

the unveiling of the TheNextWomen100

around Amsterdam, showcases more

and an Innovation Alley featuring

than 250 wines.

presentations by top innovators.

@ De Nieuwe Poort 12:30pm-6pm Now in its fifth year, this tournament, set up in collaboration with Calvijn College in Slotervaart, joins teams of young professionals from local companies to vocational secondary school pupils. Fusing football with community participation, it’s an event that combines the best of both worlds! Interested? Send an email to: straatvoetbal020@denieuwepoort.org.

HELLO ZUIDAS EVENT

www.bacchuswijnfestival.nl

Monday 17 and Monday 24 June (+1 and 8 July) SNIPPENDAAL COURSE Sunday 11 June

@ De Hortus

Friday 30 June

ZUIDAS RUN, URBAN RUN

Herbs have long been a crucial

ZUIDAS CULINAIR ZOMERFEEST

& KIDS RUN

resource for all kinds of things, and in

@ Zuidplein Amsterdam

@ Zuidas

the past they were used to make a

5-12pm

The Zuidas Run (10 miles) is a unique

wide range of medicines. Many plants

Zuidas Culinair Zomerfeest is back!

race taking place in Amsterdam,

have special properties and com-

For the sixth time, a wide range of

in which most of the participants

ponents that give them healing powers.

restaurants will be bringing their

work in Zuidas. This year’s event will

In this extensive course on medicinal

food stalls to the Zuidplein culinary

feature an additional 4 mile Urban

plants, you’ll join a knowledgeable

market. At 5pm Verheij & friends will

Run that will go over, underneath and

guide on a journey through the

get the party started. All are welcome

right through the buildings of Zuidas.

very first collection of the Hortus

to come and mingle. De Blauwe Engel

You don’t work in Zuidas? No problem,

Botanicus in Amsterdam. Cost: €85.

will keep the party going into the wee

all are welcome to join!

To register, send an email to:

hours with artists like Robert Leroy,

www.zuidasrun.nl

communicatie@dehortus.nl.

Quincy and the CPG Diva’s.

• 31

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HELLO YOU

Almost 200 members joined the Hello Zuidas members meeting

The Hello Bike boys

Celebrating the fifth anniversary of Hello Zuidas. Congratulations!

Olivier Otten & Kirsten van den Hul

MEMBERS HELLO ZUIDAS MEETING Hello Zuidas pie! Thank you, Dudok!

27 February @Novotel • Celebrating fifth anniversary of Hello Zuidas • Brainstorming session about the future of the magazine & Zuidas • David van Traa and alderman Eric van der Burg share their vision • Attention was given to the commencement Zuidasdok project • Drinks at the Novotel bar • Hello Zuidas offered everyone a delicious piece of Dudok apple pie Eric van der Burg

Jasper Tijkotte & Marc Brentjes

Xavier Giesen

Kirsten van den Hul, Olivier Otten, Christiaan Huijg & Godfried Schölvinck

Photography Davien Hulsman

Jordi Moonen & Saskia Rill

Round-table discussions

Robert Dijckmeester & Eline Hoogendijk

• 33

SUSTAINABILITY

NEWS

Three new Turkey oak trees were planted in the Claude Debussylaan. When fullly grown, these big trees will add some welcome green to this piece of public environment in Zuidas.

SUSTAINABILITY

CONCRETE ENERGY CONSERVATION PLANS Zuidas still has plenty of steps to make when it comes to office energy savings. To spur efforts along, GBC Zuidas has drawn up a Zuidas Energy Conservation Plan, setting out concrete conservation measures and targets for both companies individually and the district as a whole. The Energy Plan maps out a step-by-step approach to measurement, monitoring, collaboration and implementation. Collaboration is particularly important in multi-tenant buildings, where the joint efforts of tenants, property managers and owners may yield substantial savings. Coalitions are currently being formed in various multitenant buildings in Zuidas to achieve exactly that. Keep an eye on the GBC Zuidas website for an update on the results.

HAPPINESS IS A GREEN FENCE Late April finally saw the long-awaited installation of the first two Happy Fences at the Vijfhoek construction site. Happy Fences are ecological construction fences that store water through a water infiltration system in the planters at the base. These fences are a pilot sponsored by CBRE. After having spent winter in a greenhouse to give the plants a fair chance to grow, the Happy Fences have now been placed outside, adding a local splash of green and alleviating construction eyesores. GBC Zuidas and the Amsterdam municipal authorities are hammering out plans to use more of these green fences, so as to screen off building works in Zuidas in the future. It just goes to show: happiness comes in small fences!

CYCLE SPACE: MOBILITY AS A LIFESTYLE At the beginning of April, CycleSpace opened its doors in Zuidas. CycleSpace is a temporary hotspot for the promotion of bicycle use and innovation. Its goal is for 50% of all urban transport in cities around the world to travel by bicycle by the year 2030. They have set up a large glass house in Zuidas, where people can go for more information and to be updated on the latest bicycle technology. Maud de Vries from Cycle Space: 'If sitting is the new smoking, and standing is the new sitting, we need places to be active. Active modes of transport. An active environment.

Or, as we like to call it: Mobility as a Lifestyle. We’re here in Zuidas to promote the positive impact of bicycles on the future of city traffic.' You can find CycleSpace in the glass building next to Julia’s on Gustav Mahlerplein. Come in and have a look around!

Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas?

Send an email to Maartje@greenbusinessclub.nl.​

Text Maartje Oome • Photography Lotte de Graaf

• 35

GERALT JOREN, SIMONE TOPPERS & MARGREETH VAN DER MEIJDE

Zuidas Botanic Garden

A HIDDEN GEM AMIDST THE TOWERS If you think Zuidas is all cement and pavement, think again. Major efforts are under-

Africa and cactuses and succulents.

way to amplify the local green quotient, and for a nature fix you can always escape to

For the past 15 years, I have been tending

Beatrixpark. But what many people don’t know is that there is another verdant oasis just

these plants with the help of 40 volunteers.’

a stone’s throw away – the Zuidas Botanic Garden, conveniently close for a tranquil lunchtime stroll while eating your sandwich. Hello Zuidas caught up with two people

‘This is primarily a garden for the public,

who are regulars at the Botanic Garden: Simone Toppers, the garden’s programme

offering close to 10,000 different plants to

manager, and head gardener Geralt Joren.

admire and beautiful green surroundings,’ adds Simone. ‘More and more students as well

‘The Botanic Garden was established here

collections, which, along with some 20 other

as people from Zuidas are coming here at lunch-

in 1967,’ Geralt tells us. ‘Originally it was

gardens around the country, is part of the

time to eat their sandwiches. There are nice

built for scientific teaching purposes, but that

extensive national collections. The Botanic

spots to sit along the water and benches all

link was dissolved in 1992. Now it’s simply a

Garden in Zuidas specializes in bamboo

over the place. Recently, a great deal has

botanic garden with a large number of plant

varieties, hardy ferns, clivias from South

been renovated and rearranged about the

36 •

of events,’ says Simone. ‘ So far receptions,

of Medical Education and Training at VU

lunches, parties, dinners, bar mitzvahs,

University Medical Center Amsterdam:

children’s parties and memorial services have

‘The Zuidas Botanic Garden has been around

been held here , and the garden is awaiting

for some 50 years, and in 2014 it underwent

its first bridal couple. 2017 is the Year of

a stunning metamorphosis. It is a green

Botanical Gardens. In a specially developed

oasis between VU University Medical Center

series of lectures, the garden’s Crown Jewels

Amsterdam (VUmc) and VU Amsterdam,

garden. There are new ponds where people

will be highlighted. From April to October,

where people can get away from it all for a

can sit and enjoy the view. The greenhouses

the Zuidas Botanical Garden will also be

moment. It’s wonderful to see the plants being

can be hired for private or business functi-

open on Saturday afternoons.’

cultivated, and I always enjoy going around to the shop and picking up a few new plants.

ons, which has become immensely popular.’

‘More and more students as well as people from Zuidas are coming here at lunchtime to eat their sandwiches’

The redesign of the garden formerly known

There’s also a small café. VUmc regularly hires

as Hortus Botanicus VU, is an initiative of

the greenhouse to host events and meetings.

Amsterdam’s Zuid district, the VU-VUmc

Everyone should go visit this place at least

Foundation and the Foundation of Volun-

once to experience this splendid natural

teers for the Botanical Garden. The starting

haven in the middle of Zuidas.’

point is the VU-VUmc vision of the social importance of a green focus for the VU Campus landscape plan and the importance of an accessible and high-quality public garden.

ZUIDAS BOTANIC GARDEN

‘We also offer workshops on flora and fauna

People who are surrounded by a lot of green

Van der Boechorststraat 8

and sell various plants,’ continues Geralt.

are often physically and mentally healthier

1081 BT Amsterdam

‘And we’re very much involved in office land-

and are less likely to go and see their GP.

(+31) 20 598 93 90

scaping. Companies in Zuidas can get in touch

info@botanischetuinzuidas.nl

to have us supply plants for their offices.’

Margreeth van der Meijde, member of the

‘People book the garden for a wide range

Zuidas Botanic Garden Board and Director

Text Romy Lange • Photography Davien Hulsman

www.botanischetuinzuidas.nl

• 37

LEGAL

LEGAL NEWS

Source: advocatie.nl

LINKLATERS PAYS BEST FOR 1ST, 4TH AND 7 TH-YEAR LAWYERS

HOUTHOFF BURUMA AND VAN

Linklaters is the country’s highest paying law firm for young lawyers, according to the latest salary

CAMPEN LIEM CONSULT ON

snapshot, which was published in Stand van de Advocatuur & het Notariaat 2017. The gross monthly

BILLION-DOLLAR INTEL DEAL

salary (excluding holiday pay and allowances) paid to first-years at this firm amounts to € 4,090.

Dutch-Israeli company Mobileye has been

Hogan Lovells, re-included in the survey for the first time in years, came in second with € 3,634

acquired by chipmaker Intel for a sum of

gross, followed in third place by De Brauw Blackstone Westbroek, with a gross salary of € 3,568.

$ 15.38 billion. The biggest acquisition ever of an Israeli high-tech firm, the purchase is

At the biggest offices, lawyers in their fourth year may expect between € 3,527 at Damsté,

being hailed as a milestone on the road to

and €5,980 at Linklaters, with second and third place trailing considerably behind; De Brauw

driverless cars. Alongside several foreign

pays fourth-years € 5,470 a month, while Hogan Lovells pays them € 5,409 . Among lawyers in

law firms, two Dutch names were also

their seventh year at the top 50 law firms, salaries range from € 4,501 (Van Iersel Luchtman) to at

involved in sealing the deal, with Houthoff

least €8,565 at Linklaters. De Brauw and Hogan Lovells once more take second and third place,

Buruma and Van Campen Liem acting as

with monthly wages of €7,922 and €7,425, respectively.

legal consultants.

US chip giant Intel was advised by the firms

BAKER MCKENZIE GLOBAL INNOVATION COMMITTEE DIVES INTO AI

Skadden and Houthoff Buruma. The deal

Following Clifford Chance, Allen & Overy and DLA Piper, now Baker McKenzie will also be delving

team at Houthoff consisted of partner

deeper into the potential of artificial intelligence technology. The firm recently announced the

Alexander Kaarls, associate partner Paul

appointment of a global innovation committee committed to exploring AI.

de Vries, civil-law notary and partner Martine Bijkerk and lawyer Willem Lieden-

Based in Belfast, Ireland, the committee has members from Baker McKenzie offices world-

baum. Financial advisers were Citi and

wide and will be tackling the question of how one of the world’s biggest players can harness

Rothschild. Morrison & Foerster and Van

self-learning AI software to offer clients the best legal services in future. According to the website

Campen Liem advised Mobileye on legal

Legal Futures, one existing prospect the firm hopes to tap into in the near term is self-learning

aspects, with the latter’s Tom Mitchell in

due to diligence software, for 20-40% gains in speed and efficiency.

the position of deal captain and Marc van Campen assigned to tax matters.

• 39

ARCHITECTURE

40 •

ARCHITECTURE

ZUIDAS ARCHITECTURE Zuidas is renowned for its pioneering architecture. Buildings in Zuidas are shooting up

energy storage reduces energy consump-

right and left, as it matures into an international quarter of Amsterdam. Amidst all these

tion by 30 up to 35.7%. Ecological fixtures

modern skyscrapers, it may be difficult to imagine that only 20 years ago this stretch

and motion sensors control lighting

of land connecting the residential neighbourhoods of Zuid and Buitenveldert consisted

and temperature inside. The toilets

mostly of tennis courts and football pitches. In this series we zoom in on the architec-

have water-saving reservoirs and make

ture of Zuidas. And this time, we take a closer look at the UNStudio Tower.

use of so called ‘grey water’.

• Flexibility was a leading priority in the

UNSTUDIO TOWER

multiple floors built along each façade.

design process, allowing for adaptations

Part of Mahler4, the UNStudio Tower belongs

These spaces emphasize the link between

to future tenant requirements. The office

to a cluster of six buildings that form the heart

the building’s interior and exterior and make

spaces can be converted for residential use

of Amsterdam’s Zuidas district. The Mahler4

for a pleasant ambiance inside.

without any need for structural changes.

complex comprises 38,000 m² worth of residential space, and a further 162,000 m² for

FACTS

offices and 30,000 m² for retail, restaurants

• Materials: high-quality materials ensure

as well as sports facilities. The six towers

a longer lifespan of components and

range from 85 to 100 metres in height and

systems, while the lightweight frame

are named after the architectural firms that

allows for a lighter foundation.

UNStudio Tower Gustav Mahlerlaan

Architect Ben van Berkel / UNStudio

designed them. At a height of 82.5 metres,

• Climate control: the façade design is

Building owner Union Invest

UNStudio is a 20-storey office tower with a

keyed to the building’s orientation.

Completed by November 2009

mezzanine overlooking the ground floor.

The façade panels vary in size, width and

Height 85 metres

Outside, its appearance is defined by an

thickness, so as to regulate sunlight

Floors 21 (20 office floors,

optical play of contrasts between horizontal and vertical elements, creating a moiré

penetration and noise inside the offices.

• Thermal glazing ensures sufficient

pattern. The vertical accents are formed by

daylight while deflecting direct sunlight.

several internal openings, stretching across

• Energy conservation: underground thermal

Photography Christian Richters & Inga Powilleit

plus a ground-floor mezzanine)

Floor area 28,280 m² Main tenant Multitenant

• 41

VAN DE VEER DENTAL PRACTICE - TEAM

Van de Veer dental practice

‘OUR TEAM HAS ALL THE MULTIDISCIPLINARY EXPERTISE TO SATISFY OUR PATIENTS’ EVERY NEED’ During the six years that her dental practice has been treating patients in Zuidas, Ilse van

Ilse van de Veer. ‘Most people don’t enjoy

de Veer has seen the area transform. These days, Amsterdam’s Financial Mile has grown

going to the dentist, and some even dread

from a 9-to-5 working location into a genuine residential quarter. 'Zuidas has grown

it. But treatments don’t have to be painful

tremendously, and so have we. Our team has all the multidisciplinary expertise to satisfy

– ever’, she stresses. ‘That’s why building

our patients’ every need, and it’s great having everything under one roof.'

a relationship of real trust is so important to me.’ She shares this view with the

The light and spacious entrance to the Van

de Veer, who in 2011 moved her father’s solo

rest of her team, which includes three

de Veer practice projects an image that’s

practice from Apollolaan to this location in

other dentists, two oral hygienists and

perfectly in sync with its surroundings.

dynamic Zuidas, to give it room to expand.

three assistants. ‘All of us are eager to contribute to the quality of life in Zuidas

‘We’ve sought to create a pleasant atmosphere that matches the dynamic feel of a

REAL TRUST

as a business and residential setting,

busy professional environment, while adding

Giving her patients her personal attention

and to make things as easy as possible

a generous personal touch’, explains Ilse van

and getting to know them is important to

for our patients.’

42 •

OPENING HOURS

LATEST TECHNOLOGIES

There are various ways in which the practice

To ensure patients of the best in treatment,

strives to cater to its patients, for example by

the team keep abreast of all the latest

keeping very long opening hours: from 7am

developments in their field. ‘One focus area is

until 9pm on weekdays. Clients can also make

organic dentistry, for instance. Where possible,

SPECIALISMS OF THE

appointments during Saturdays and Sundays,

we opt for natural materials and minimize

TREATMENT TEAM

‘This is how we can cater to professionals

the number of X-rays we take, so patients

Dentists

who work in Zuidas as well as the families

will not be needlessly exposed to harmful

• Ilse van de Veer

who live here’, says Van de Veer.

agents.’ Van de Veer also implements the

clear braces, facings and

ILSE VAN DE VEER

latest technologies, such as Digital Smile

paediatric dentistry

EVERYTHING UNDER ONE ROOF

Design. ‘Digital Smile Design enables us

• Kees van Bueren

‘Our services are also very much geared

to show patients what the end result will

root canal treatments and fillings

towards local needs, says Van de Veer.

look like, with the use of digital models and

• Mallalai Berreklouw

‘Each dentist and oral hygienist in our team

photographs, thereby easing the way toward

aesthetic dentistry

has his or her own particular affinity or

a beautiful smile.’

• Leonoor van Marrewijk

specialism, enabling us to offer a wide

dentist implantologist

range of treatments for all ages. This varies Oral hygienists

from general basic oral care to extensive treatments like facings, implants and clear

TANDARTSENPRAKTIJK

• Joanne Dielingen

braces. And of course we’re always ready

VAN DE VEER

general oral hygiene and children

to handle urgent cases. That’s also included

Gustav Mahlerplein 116

• Sandra Willemstein

among the services we can offer to com-

(+31) 20 - 66 23 071

parodontology patients

panies in Zuidas.’

www.tandartsenpraktijkvandeveer-zuidas.nl

Text Christine Spanjaard • Photography Davien Hulsman

• 43

HELLO YOU

Tosca Lindeboom, Maartje Oome & Joris Kurk

Judith van Laarhaven & Kenneth Goedhart

Maikel Jansen & Ton Muller

Luc Beyer, Pauline Westendorp, Peter Hoogendijk & Ronald van Oijen

R obert Dijckmeester & Peter van den Heuvel

PRESENTATION SUSTAINABILITY REPORT 12 April @ Cycle Space • Hot off the press: the fifth Zuidas Sustainability Report • This issue focuses on the quantification of sustainability • Showcasing various sustainable initiatives • In a series of short interviews by Joris Kurk, each theme from the report is briefly discussed • Chat about sustainability in Zuidas over drinks

Jacob Veduijn & Bram van Melis

Ferry van Houten & Marion de Koning

Janneke van den Ouden & Ciska Griffioen

Peter Smit & Xavier Giesen

Photography Davien Hulsman

Eline Kik & Diederik Imfeld

Malu Hilverink & Inge Jeurink

Anneke Broekman & Hedwig Pallandt

• 45

HELLO ZUIDAS

HOTEL SPECIAL

46 •

SPECIAL

What are the key hotel trends for 2017?

7.5% GROWTH IN THE HOTEL INDUSTRY

the requirements of today’s travellers mean hotels will have to

Demand for hotel accommodation is expected to rise in the years

innovate in order to retain their competitive edge.

to come. According to figures published by Statistics Netherlands, more than 20.9 million stays will be booked in Dutch hotels

FROM TRADITIONAL LOBBIES TO HIGH-TECH HUBS

during the first half of this year, amounting to an annual increase

Gone are the days of the traditional entrance lobby bracketed by a

of 7.5%.

reception desk. Hotel lobbies are turning more and more into multifunctional spaces, featuring bars, restaurants, lounges and business

FROM COOKIE-CUTTER TO COMPETETIVE EDGE

centres. Public spaces in hotels are undergoing a fundamental change

Hotel rooms often look much alike – a bed, a TV, a bedside table

towards a mixture of areas with a variety of functions fused with a

or two, a row of closets and a bathroom – but these days hotel

living room feel. There is reliable and free WiFi and a range of

rooms are transforming at the speed of light. Modernization and

comfortable workspaces available.

5. ONLINE EXPERIENCE

7 Hotel industry trends 1. SPA-WORTHY BATHROOMS According to various sources, hotel guests have an increasing tendency to score their stay

2. MORE USER-FRIENDLY TECHNOLOGIES Hotels are adding lots of high-tech features to

Social media like Instagram and Pinterest are becoming more important in guiding consumer decisions. A hotel’s image needs to project a real ´wow factor´. This can be achieved via consistent interior styling of the hotel´s walls and floors.

their rooms. Lighting

6. ONLINE REVIEWS ARE INCREASINGLY IMPORTANT

and temperature can be

Modern consumers have become more savvy and demanding

controlled by the guest’s

than ever. Aside from location and price, the choice of a hotel is

own smartphone, which

increasingly determined by image and online reviews by former

may even be programmed

guests, which are consulted mainly via apps for smartphones

to serve as a key.

and tablets.

based on the amenities available in their hotel room,

3. COMFORTABLE AND MODERN DESIGN

7. MULTIMEDIAL EXPERIENCE

with the bathroom at the top

The hunt for sockets is a familiar gripe among hotel guests, who are

The average guest checks into

of their list. Bathrooms with

tired of having to shift furniture around in order to find sockets so

their hotel with at least two devi-

spa-like facilities have become

they can charge up their electronic devices.

ces loaded with their own content.

Sources:

more common even at threestar hotels, with rain showers

www.printsvanoranje.nl

becoming the norm. Rooms are

4. THE SLEEP EXPERIENCE

getting smaller, while bath-

Most crucial of all is probably the ‘sleep experience’. A good

www.fd.nl

rooms are getting bigger,

night´s sleep requires large, good beds, made up with luxury

www.hospitality-management.nl

taking up as much as 50% of

sheets. Duvets are becoming a thing of the past.

www.l1nda.nl

the total space!

Ab Oosterhof (interior architect)

www.emerce.nl

• 47

CELEBRATE THE SEASON

SUMMER TERRACE one o one restaurant - Crowne Plaza Amsterdam-South

George Gershwinlaan 101, Amsterdam | T +31 (0)20 504 3666 | info.amspc@ihg.com | www.crowneplaza.ihg.com

BILDERBERG GARDEN HOTEL GETS STYLISH MAKEOVER The Bilderberg Garden Hotel is more beautiful than ever. Following the refurbishment of its restaurant De Kersentuin, as well as its terrace and lobby, which took place last year, now the corridors and all of the 124 rooms of the five-star hotel in the heart of Amsterdam Zuid have gotten a fresh makeover.

General Manager Ed Jongen proudly gave Hello Zuidas a tour of the finished result.

Step inside the Bilderberg Garden Hotel and the first

even extends to music, which can be heard throug-

thing that catches your eye is the bold cowhide bar.

hout the hotel – from the lobby to the corridors –

‘That was the architects’ idea , Jongen explains,

and which is perfectly attuned to the time of day.

‘they were keen to incorporate typical Dutch references.

To him, that meant cows. Our guests love it’.

CASUAL DINING WITH CLASS The Bilderberg Garden Hotel is a favourite among

BOUTIQUE FEEL

leisure and business guests alike. For many,

Inside the lobby and restaurant, the vibe is both

says Jongen, the hotel is a real home away from home.

industrial and homey. Rugged leather chairs invite

‘We know what car our customers drive and even

guests to recline and relax, and the atmosphere

how they take their tea.’ One of the hotel’s highlights

BILDERBERG

is warm and friendly. After this latest renovation,

is its restaurant, De Kersentuin, which is run by

GARDEN HOTEL

the corridors and hotel rooms now also reflect the

starred chef Stefan van der Sprang. Offering casual

Dijsselhofplantsoen 7

new look and feel. ‘As a hotel, it’s crucial for us

dining with a touch of class, the restaurant’s menu

1077 BJ Amsterdam

to keep reinventing ourselves. We opted for fresh

changes regularly. In April, De Kersentuin featured a

www.bilderberg.nl

colours and luxurious materials to create the feel

six-course Japanese-themed menu inspired by the

Garden@bilderberg.nl

of a boutique hotel’, Jongen continues. The design

Japanese cherry trees, which were then in bloom.

Text Davien Hulsman • Photography Christine Spanjaard

• 49

HELLO YOU

SUMMERTIME HOUSE-WARMING PARTY 18 March @ Summertime • The residents of Summertime strongly believe that Zuidas is more than a corporate bubble; it’s a genuine neighbourhood!

• So they decided to throw a party, allowing everyone to get to know each other better and have some fun!

• More than 80 residents attended the get-together.

• The event was a great success and everyone had agreat time.

50 •

FINE FOOD AND COOL COCKTAILS ALL DAY LONG

THIJS VAN SCHIJNDEL, FOOD & BEVERAGE SERVICE MANAGER AT CROWNE PLAZA AMSTERDAM-SOUTH

CROWNE PLAZA AMSTERDAM-SOUTH

Crowne Plaza Amsterdam-South

ONE-OF-A-KIND COCKTAILS AND POWER LUNCHES AT NEW ONE O ONE TERRACE With the opening of a second terrace along the newly dug Boelengracht, Crowne Plaza

also serves up power lunches. ‘Our lunch

Amsterdam-South in Zuidas is ready for summer to begin! The Manhattan Lounge terrace

menu is keyed to the pace of business here

and the new one o one terrace are great spots for soaking up some sun, while enjoying

in Zuidas and designed in such a way that

excellent service, fine food and cool cocktails all day long. ‘We want to be the number

people can enjoy a starter and a main

one terrace in Zuidas.’

course in just 45 minutes.’

‘Stylish and modern’, that is how Thijs van

Instead of the standard Mai Tai and Piña

Schijndel, Food & Beverage Service Manager

Colada, we serve cocktails mixed with

CROWNE PLAZA AMSTERDAM-SOUTH

at Crowne Plaza Amsterdam-South, sums up

passion and made with carefully selected

George Gershwinlaan 101

the new one o one terrace. ‘The terrace is

ingredients. That definitely sets us apart

020-5043666

built around a black frame and white screens,

from the rest.’

info.amspc@ihg.com

dressed up with planters filled with lavender’,

www.crowneplaza.com

he describes enthusiastically. ‘To guests

POWER LUNCHING

as well as everyone who lives and works in

Crowne Plaza’s lunch and dinner menus are

the area: if you’re looking for sun, this is the

inspired by French cuisine. ‘Like the cocktail

THE FAVOURITE COCKTAIL

place to be!’

list, our menu changes with the seasons.

OF THIJS VAN SCHIJNDEL

This means our dishes are always seasonal,

The forgotten memoires of a

COCKTAILS

and wherever possible prepared using local

drunken Geisha

It’s also the place to be for anyone who

products’, Van Schijndel explains. In keeping

Sake, Belvedere vodka,

enjoys a good cocktail. ‘Our love of cocktails

with the hotel’s location in the heart of

Ronnefeldt green tea, lychee

inspired us to create our own cocktail list.

Amsterdam’s Financial Mile, the Crowne Plaza

Text Christine Spanjaard • Photography Davien Hulsman

• 51

XXXXXXXX

Hello Zuidas welcomes

the following new members COMPANY LUNSHOF MAKELAARDIJ • SECTOR ESTATE AGENT • NUMBER OF EMPLOYEES 7 Link with Zuidas: We have already sold several new-build projects (multi-agency) in Zuidas, including OPZUID, Intermezzo and Xavier. Shortly we will also begin sale of The George & The Gustav projects (also multi-agency). All of these buildings are putting their unique stamp on Zuidas.

Reason for becoming a Hello Zuidas member: Zuidas is equidistant from our offices in Amsterdam and Amstelveen. It’s an inspiring location that we want to be a part of, and we feel fortunate to be active in Zuidas!

COMPANY VAN GOOL • ELBURG VASTGOEDSPECIALISTEN B.V. • SECTOR COMMERCIAL IMMOVEABLE PROPERTY • NUMBER OF EMPLOYEES 11 Link with Zuidas: We are a wholly independent real estate consultancy and have been based in Zuidas for decades. We advise both end users and developers and owners on a wide range of property issues.

As well as being our office location, Zuidas is also the place on which our activities are focused.

Reason for becoming a Hello Zuidas member: A real estate consultant is a go-between for all the parties involved in area development – the municipality, property developers, owners and tenants – and Hello Zuidas is involved in the same sphere.

COMPANY TAXICENTRALE AMSTERDAM • SECTOR MOBILITY NUMBER OF EMPLOYEES 50 EMPLOYEES, 1,500 AFFILIATED DRIVERS Link with Zuidas: Being Amsterdam’s largest taxi company, TCA supplies mobility solutions in Zuidas.

TCA has many partners in Zuidas, such as RAI Amsterdam. The district’s growth calls for ongoing interventions to resolve transport issues, and TCA is eager to play a facilitating role.

Reason for becoming a Hello Zuidas member: Hello Zuidas is an organization that bridges innovative ideas and practical experience. By becoming a member, TCA can offer input, exchange knowledge and thereby help develop long-term mobility solutions for Zuidas.

COMPANY MINDFULBIZZ • SECTOR PERSONAL DEVELOPMENT AND CHANGE MANAGEMENT NUMBER OF EMPLOYEES 4 Link with Zuidas: Mindfulbizz has roots in the business world (Robert Walters, Roland Berger and others) and is aware of the fact that in Zuidas pressure to perform is high.

Reason for becoming a Hello Zuidas member: We joined because we want to contribute to mindfulness and the quality of life in Zuidas, to going beyond professional success and to connecting with yourself, other organizations and your actual surroundings.

COMPANY FLEXFORM AMSTERDAM, FLAGSHIP STORE • SECTOR INTERIOR DESIGN • NUMBER OF EMPLOYEES 3 Link with Zuidas: With locations in world cities like New York, London, Shanghai and Tokyo, Amsterdam now has its own Flexform Monobrand Store in dynamic Zuidas, with a spectacular ‘design hub’ created by Co van der Horst.

Reason for becoming a Hello Zuidas member: Hello Zuidas is a terrific platform for connecting, informing and organizing stakeholders, and we want to get involved as well.

hellozuidas

@HelloZuidas

@hellozuidas

Hello Zuidas

• 53

MEMO BOARD

ARTZUID IN ZUIDAS Among the artworks featured in this year’s ArtZuid sculpture route will be a fantastic installation by Christóbal Gabarrón​on Gershwinplein. Titled Enlightened Universe, the work is an

GET LOST

interactive sculpture consisting of 70 life-size figures standing with hands linked around a

Following the success of the first

globe to form a human chain of worldwide citizenship, solidarity, tolerance, respect for nature

GET LOST art trail in 2015, a new

and shared responsibility. ArtZuid kicks off on 19 May, with this and many other works in

edition is coming to Zuidas in

Zuidas! www.artzuid.nl

summer 2018, bringing together the worlds of art and business to

DETOX TIME!

inspire each other. Check out

With summer just around the corner it’s

www.getlostartroute.com and

time to get in shape! Clubsportive can

GET LOST!

help, with one, three and five-day detox plans coordinated with juices from JuiceBrothers. Detox with five or more of your colleagues and get a 15% discount if you sign up now! Shape up for summer and put your energy in high gear.

For more information and to register: cleanse@juicebro.com.

RIALTO AT THE VU CAMPUS! Enjoy the latest films twice a month (thursday 5:45 pm) at VU Amsterdam’s Rialto, with screenings of premiers and pre-premiers of leading award-winning international films in association with Griffioen. This initiative

LOETJE IS COMING

in the dynamic heart of VU Amsterdam

Steak aficionado Loetje is opening in Zuidas,

brings the campus, local residential and

with a brand new location in a development

professional communities together in an

slated for completion in late 2017. Situated

inviting, lively, multifunctional environment

along the newly dug Boelengracht, directly

where science, society, art, culture and

opposite VU Amsterdam, the restaurant

business can meet and mingle. Check out

will have a waterside terrace. We’re looking

www.vu.nl/film

forward to savouring Loetje’s famous steaks!

54 •

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HAB Int. Accountants & Consultants Hago Nederland B.V. Handelsbanken Health & Therapy Centre Hestia Kinderopvang Het Amsterdamse Proeflokaal Het Zwarte Fietsenplan Holiday Inn Amsterdam Houthoff Buruma InAmsterdam INBO ING Rayon A’dam Zuid West JLL Kardan Kempen & Co Kenko Kitchen Koetjes en Kalfjes Legal Issues Lexence Liander Limon Loyens & Loeff Lunshof Makelaardij Maarsen Groep Beheer B.V. Made in May Markit Market 33 MBO College Zuid Mech Make & Take Miles Building Mindfulbizz Mondzorg Praktijk Zuidas MUFG Bank (Europe) N.V. Multicopy A’dam WTC Mylk Nationale Postcode Loterij NDI ICT Solutions Nederlandse Ver. van Banken Nedstede Real Estate NEWNRG NH Amsterdam Zuid Nicolaas Lyceum NL Real Estate Novotel Amsterdam City NS NVD Beveiligingsgroep Oliver’s Openbare Bibliotheek ORAM Oranje-Nassau Energie B.V. OVG Real Estate Ox & Bucks Partou Kinderopvang Pathé Phisage Beauty & Wellness Platform Beter Benutten PRISM Amsterdam Projectorganisatie Zuidasdok Property NL B.V. Provast Puramis Consultancy Qbic Hotels Q-Park Nederland Rabobank A’dam Markt Zuid Ravel Residence Regus Restaurant het Bosch Restaurant Nine RGA International Reinsurance Rivers Rob Peetoom Ronald McDonald Huis VUmc Rosarium RoyalCast Russell Reynolds Associates Savills Amsterdam SCOR Global Life SE Season-Flowers Securitas

158. SLFMD Tailoring 159. Spaces 160. Speakeasy Inc. 161. Spine Health Incompany 162. Spirit Hosting & Promotions 163. Stadsdeel Zuid 164. Stella Agency & Academy 165. Stibbe 166. St. Olympisch Stadion A’dam 167. Summertime 168. Sushi Time 169. Symphony’s 170. Taalcentrum - VU 171. Tandartsenpraktijk Van de Veer 172. Taylor Wessing 173. Tax Consultants International 174. Taxicentrale Amsterdam (TCA) 175. The Bank of New York Mellon 176. The Barn 177. The Basket 178. The Bikevertising Company 179. The Harbour Club Café 180. The Office Operators 181. The TailorMates 182. Thomaskerk Amsterdam 183. TopJobs Consultants 184. TREC 185. Tribes 186. Trigion 187. Triple Ace 188. Urban Salad 189. Valid Express 190. Vesteda 191. VimpelCom 192. Visser Communicatie 193. Vistra 194. Vrije Universiteit Amsterdam 195. VU Medisch Centrum 196. VU University Press 197. Wagamama 198. Webster University 199. Wieringen Prins 200. Wineboutique & Spirits 201. Wintertaling 202. Wonam 203. Worldeye Amsterdam 204. WTC Amsterdam 205. WTC A’dam Business Club 206. WTCafé De Blauwe Engel 207. Xavier (Syntrus Achmea) 208. Your Assistant 209. Zibr 210. Zuidas gemeente Amsterdam 211. ZuidasTravel.nl 212. Zuidschans 213. Zwaan II

COLOFON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW – Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by ASEGA Media & Communication Gustav Mahlerplein 2 (Viñoly Tower, Zuidas) 1082 MA – Amsterdam Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 799 7413 • +31 (0) 13 545 3298 info@asega.nl • www.asega.nl Editor-in-chief Romy Lange Management Bob Oostelbos Sales executives Romy Lange, Odette van der Veeken, Nicole Pak Art Director & Graphic Designer Mieke Verberkt • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Kiki Dröge, Kika Samsom, Greg Shapiro, Jos Moerkamp, Christine Spanjaard & Maartje Oome Photography Davien Hulsman & Lotte de Graaf Editorial advisory board Sasja Albersen, Jos Moerkamp, Olivier Otten & Eline Hoogendijk Thanks to Luc Kusters, Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, Property NL, Greg Shapiro, Zuidasdok, Financieele Dagblad, PropertyNL, advocatie.nl, Webster University, Zuidas Botanic Garden, UNStudio, Van de Veer dental practice, Crowne Plaza AmsterdamSouth & Bilderberg Garden Hotel Printed by Gianotten Printed Media Do you have a message for the editorial team or would you like to place an ad?

Send us an e-mail at hellozuidas@asega.nl Print run each edition 20.000 copies Circulation It’s a free magazine for Zuidas.

Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2017 ASEGA Media & Communication. All rights reserved.

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