#31 hellozuidas.com MAY â€¢ JUNE 2017
Luc Kusters Bolenius Restaurant
'See more of Zuidas than only your office and the car park'
MEET THE BUILDERS OF ZUIDASDOK HELLO BIKE
THE BIRTH OF AN IDEA
GET YOUR FREE HELLO ZUIDAS CITY MAP NOW!
THE NEXT ISSUE IS SCHEDULED FOR THE THIRD OF JULY
A STAR-STUDDED SUMMER! At our most recent editorial board meeting, Zuidas
Included with this issue of Hello Zuidas you’ll find
Chef Luc Kusters was unanimously chosen to appear
a City Map showing the locations of all restaurants,
on the cover of this issue. Luc and his business
hotels, offices, fitness facilities, hairdressers and
partner Xavier Giesen have been running Bolenius
shops in Zuidas. Things are not always easy to find
Restaurant for over six years now and their efforts
around here, especially if you’re new to the area.
have finally been rewarded with a Michelin star –
This handy-dandy map will fix that! You can read more
the first in Zuidas! The annual Michelin star presen-
about our City Map in Olivier Otten’s column below.
tation ceremony at DeLaMar Theater had to go on without them, however, because their busy lunch
On 30 June I hope to see you all at the Zuidas
service came first. But what would you expect?
Culinary event coming to Zuidplein, where we’ll
They're from Zuidas!
be toasting the official start of summer together. Those who have been to last year's edition can tell
I would like extend a warm welcome to our new
you're in for a fabulous evening you won’t want to miss!
columnist, Greg Shapiro. Greg has a completely different writing style than Ruben van Zwieten
and approaches the subject of Zuidas with his
own unique brand of humour.
Editor-in-chief Hello Zuidas • firstname.lastname@example.org
Lay the new edition of the City Map (page 22) alongside the old one and it becomes evident that Zuidas has added many buildings and facilities in the interim period. Also noticeable on the map is that the district is bounded by water to both the west and east: by De Nieuwe Meer and the Amstel river. The parts of Amsterdam between these two bodies of water, Amsterdam Zuid and Buitenveldert, were defined by Holland’s famous architects Berlage and Van Eesteren. Berlage’s influence remains palpable in the city’s division into a north and a south axis, the latter giving us Zuidas. With the ArtZuid sculpture trail soon to open, I invite all of you to take an exploratory stroll through the heart of Zuidas and its surrounding neighbourhoods. Olivier Otten, managing director of Hello Zuidas
ZUIDAS CULINAIR ZOMERFEEST FR. 30 JUNE 5 TILL 12PM /// ZUIDPLEIN AMSTERDAM
VERHEIJ & FRIENDS FEAT. ZOSJA ROBERT LEROY QUINCY CPG DIVA’S DJ THEO A DEAUVILLE /// BACKWERK /// BOLENIUS /// CORSO COMO /// CROWN PLAZA /// DE BLAUWE ENGEL /// DE NIEUWE POORT /// EETWINKEL ZWAAN GRAND CAFÉ MAHLER /// HOLIDAY INN /// KOETJES EN KALFJES /// LIMON /// MARKET 33 /// NH AMSTERDAM ZUID /// NOVOTEL AMSTERDAM OX & BUCKS /// QBIC HOTEL /// RESTAURANT SYMPHONY’S /// SUSHI TIME /// THE BARN /// WAGAMAMA /// WINEBOUTIQUE
CONTENTS 07 Trending Topics 08 Luc Kusters - Bolenius Restaurant
'See more of Zuidas than only your office and the car park'
12 Building the future 15 Hello Bike!
The birth of an idea
16 Hello Zuidas | Public Space Got a Minute?
18 Property 21 Column - Greg Shapiro
ZUIDAS - A Highway Runs Through It
22 Hello Zuidas | Mobility
Get your free Hello Zuidas City Map now!
25 Webster University
New leadership in a new world
Hello Zuidas | Agenda 28 Hello You 33 Hello Zuidas | Sustainability 34 News from Zuidas
Zuidas Botanic Garden 36
A hidden gem amidst the towers
Legal News 39 Zuidas Architecture 40 Van de Veer dental practice 42 Hello You 45 Hotel Special 46 • Special: Bilderberg Garden Hotel 49 • Hello You 50 • Special: Crowne Plaza Amsterdam-South 51 Hello Zuidas | New Members 53 Memo board 54
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. •5
#TRENDING TOPICS Business Traveller @businesstrvlNL Ibis opent nabij Zuidas #businesstravel #zakenreizen • Het begint bij Hodes @hodeshuisvest Kindercampus Zuidas is genomineerd voor Amsterdamse Architectuurprijs! #trots • Mei-Land Man @mee_tweet Foodcourt Market 33 serveert 100.000ste gerecht op Amsterdamse Zuidas #zuidas #market33 #foodcourt #zuidasamsterdam • Vrije Universiteit @VUamsterdam Mooi weer? Maak 's een ommetje langs de Botanische tuin Zuidas
YOU CAN FIND HELLO ZUIDAS ON THESE ONLINE PLATFORMS
Ingang Van de Boechorststraat 8, 'achter' VUmc • GBCZuidas @GBCZuidas GBC Zuidas participant @AkzoNobel in 2050 klimaatneutraal en 100% over op duurzame energie • Theo
Capel @TheoCapelnr1 1. Ze zeggen dat er op de #Zuidas niets gebeurt. Maar eerst stookt
het hotelpersoneel een fikkie op #Gershwinplein om zelf te kunnen blussen • Theo Capel
@TheoCapelnr1 2. En dan duiken #Zuidas #Gershwinplein de #skaters op. Never a dull
For employees of companies
moment #Toch @hellozuidas Nu nog de lichtjes van de brug nog repareren • Stephen Friday
who are member of Hello Zuidas,
@fridayinla Xavier under construction in Amsterdam Zuidas #amsterdaminaanbouw • Nata-
it is possible to join our LinkedIn
sja Żak @NatasjaZak Prima uitzicht op de 26e verdieping van Symphony Office. #OpenToren-
group or link to Hello Zuidas
dag #zuidas • Dailydoseofdaph @dailydoseofdaph Love my new hair thanks to Cosmo Zuidas!
#cosmozuidas @ Cosmo Hairstyling Amsterdam Zuidas • Marjette den Heijer @Marjette1
as a contact. Hello Zuidas has an iPad app
En door! Meedenken over communicatie bereikbaarheid Zuidas • PRISM Amsterdam
that allows you to flip through
@PRISMAmsterdam We are excited to announce that the @zuidasrun has launched a new
element this year: The Zuidas Urban Run! #UrbanRun #ZAR17 • Chris Buijink @chrisbuijink
Goedemorgen #zuidas #lente • Brigitte roodveldt @Roodje24 Wanneer je voor € 28 je auto 3,5
Free WIFI Hello Zuidas on
parkeert op de Zuidas mag je toch verwachten dat ie minstens gewassen wordt voor dat geld •
Mahlerplein & Zuidplein
Jaap v/d Coevering @JaapvdC Na 'n fietstocht van Zuidoost naar de Zuidas met volle tegenwind op kantoor komen en door je collega's 'de föhn' genoemd worden... Zo'n dag! • Jorpheus @JorisJoppe Als je me zoekt. Ik sta al 45 minuten vast. Ergens op de Zuidas. Naast wat jammerlijke volkstuintjes • Edwin Janssen @NiwdeNessnaj Wat is de #zuidas toch mooi in de zon! #lente #Amsterdam • Laura Plasmeijer @LauraPlasmeijer Feestelijke start bouw van Xavier gevierd! @WaalBouw @zuidschans #zuidas • Dok architecten @dokarchitecten Groen licht voor 'the George' #Zuidas, start bouw naar verwachting in de zomer! • Erik M. Maitimo @automaiti Forse uitbreiding aantal OV fietsen #gustavmahler #fietsparkeergarage #zuidas • Marianne Zwagerman @mariannezw Misschien moet ik iets op de Zuidas kopen. Enorm geluksgevoel hier. Urban farming boerenkool en alles
Did you know there’s kale growing in Zuidas? It’s true! Read all about it in our feature interview!
LUC KUSTERS â€¢ BOLENIUS
'See more of Zuidas than only your office and the car park' Interview with Luc Kusters, Bolenius Restaurant
Kale, asparagus, beets and a myriad of other vegetable delights: this is the speciality of Bolenius Restaurant. For just over six years now, owners Luc Kusters and Xavier Giessen have been welcoming guests to their Zuidas restaurant for lunch and dinner. Last year, the restaurant nabbed a coveted Michelin star. Although naturally they are honoured, they also feel the star was a long time in the making. Hello Zuidas sat down with Chef Luc Kusters to talk about Michelin stardom, their pioneering work in Zuidas and their views on the district. ‘I’d like for people to take an afternoon off to wander around Zuidas and see all this area has to offer. So many people have no idea, and that’s a real shame!’ Last year Bolenius received a Michelin star, making your
us and was prepared to help out, and so did the property owner.
restaurant the first in Zuidas to claim this honour. Why do
That combination of factors provided the incentive to settle here.
you think you got a star?
The first three years after we opened weren’t too hard; everybody was
‘It´s because of the high quality of what we deliver. Of course the people
eager to try the new place. After that, things got tougher. But we had
at Michelin never divulge their reasons, which is good. That way,
long-term ambitions for this restaurant. Nowadays, looking at how
they never have to justify their decisions. Theoretically, the jury make
this area is evolving, Zuidas is the place to be, but that wasn’t the
their visits undercover, but we know a lot of the judges personally.
case six years ago. However, when we saw the mockup of the planned
When they come to our restaurant, we simply do our best. And that’s
developments, it really sparked our enthusiasm to start up here.
all you can do, anyway. For five years we have been waiting to be awarded
Subsequently, Zuidas was stuck in a construction bottleneck for three
a star, and we’re thrilled to have it. But to be honest, I’m also surprised
years, which certainly hurt us in terms of turnover. But on the whole,
it took so long. Evidently, Michelin saw reasons to reward us now,
we’ve never had cause for complaint. Now lots of the new housing is
but we don’t know what those reasons are. Cooking was something
being delivered, and we’re hoping to see Gershwinplein transformed
I wanted to do ever since I was a kid and I’ve been in the business
into a local gem. So, in short, we’re very pleased to be here.’
for 25 years – starting out as a dishwasher, working my way up to being a chef. All the establishments I’ve worked at were awarded stars.
What’s your view of Zuidas now? Has a lot changed?
We’re looking ahead to the future and hope to keep this star in the
‘In terms of development, I think Zuidas is only halfway to what it will
years to come, and possibly to receive another one.’
eventually turn out to be. I anticipate a brilliant future. What’s crucial is that more people come to live here. We have great ties with locals
How did you celebrate?
who visit us often. Basically, the more residential towers, the better
‘The official presentation was at the DeLaMar Theater, but we couldn’t
for us. So far, the municipality as not made good on all of the promises
attend. It was a Monday afternoon and we had a busy lunch service,
they made us, but of course they can’t control everything. Nor can we,
so we were hard at work. Work comes first, always! That same evening
as a business. You just have to make the best of what you’ve got, and
we celebrated with all of the staff and lots of friends in the business.
that’s precisely what we have done. And that’s why we’re still here
This star is incredibly important to us, because of the great attraction
today, looking forward to the future. If you ask me, Zuidas is one of
it holds for customers. Hopefully, we won’t have to wait very long to
the nicest parts of Amsterdam. Gastronomically, we also expect it
receive a second one!’
attract more people from the outside.’
You have been in Zuidas for quite a few years. What was it
What can we expect to see on your menu this spring?
about this area that made you want to open a restaurant here?
‘Spring is a season of all-round abundance. One of my favourite products
‘One of the reasons we came here was that we wanted to cater to the
is asparagus. Lately, we’ve been making gravy from kale. It’s very light
professional market – primarily focusing on lunch. It’s over six years
and flavourful, and quite a change from the heavy stuff made from beef
ago that we came to Zuidas, and as pioneers we really helped to pave
bones, butter and cream. I’ve completely sworn off classic French
the way for other restaurants. The municipality made it attractive for
cuisine, and our customers say they’ve had enough of that too.
Text Romy Lange • Photography Davien Hulsman
Vegetables are our real focus, though there’s always room for fish and
happening in Zuidas. It’s such a shame! Even after six years we still
meat. We maintain a vegetable garden outside our restaurant in
get people who berate themselves for not having discovered our
Zuidas and a lot of what we use is cultivated there. We even have a
restaurant earlier. We’re not the only ones to see those reactions,
special dish we call The Kitchen Garden of Zuidas. It changes with
I’m sure. I’d like for people to take an afternoon off to wander around
the seasons, but it’s always on the menu. We’ve now been listed
Zuidas and see all this area has to offer. If everyone were to walk
amongst the 25 best vegetable restaurants worldwide, which offers
around the area just once, it would benefit local businesses,
excellent motivation to continue down this path.’
but visitors themselves would enjoy it too. There are loads of fun and fabulous spots to discover!’
‘In terms of development, I think Zuidas is only halfway to what it will eventually turn out to be. I anticipate a brilliant future.’
• Bolenius restaurant and the Hello Zuidas foundation initiated the Zuidas Culinary event, giving lots of business
What’s your favourite dish?
owners a platform for introducing the people of Zuidas to
‘It would have to be The Kitchen Garden of Zuidas. It’s different every
a range of different culinary products. The next Zuidas
season, but the dish is always one hundred per cent vegetables,
Culinary event will take place on 30 June on Zuidplein.
flavoured with herbs and spices. Because it changes all the time,
• Bolenius is the maiden name of Luc Kusters’ mother.
I have to continually taste the ingredients and try to balance them
• Bolenius has its own vegetable plot 50 metres from the
out and preserve the flavours, and that’s always fun! What's more, it’s a dish that never gets dull; you could eat it every day. And because it’s always on the menu, it provides us with a certain amount of stability. I have to come clean though: I don’t eat healthy every day. Twice a year I
restaurant. • Luc and Xavier want their urban garden to set an example for a more sustainable and plant-based gastronomy. • Bolenius is also the flagship of the Dutch Cuisine movement,
go to a snack bar and then I really go all out – my wife and I order every-
which seeks to promote traditional Dutch cooking
thing on the menu, ending up with a veritable buffet of fried snacks.’
and food culture. • Bolenius serves a Business Lunch that has guests in
Is there anything in particular you’d like to say to our readers? ‘I see so many people drive into the car park in the mornings and beeline back home in the evenings. They never experience all that’s
and out in 50 minutes.
BUILDING THE FUTURE STADIONKADE
ATRIUM 2 AMSTERDAM RECHTBANK
SINT NICOLAAS LYCEUM
GOEDE DOELEN LOTERIJEN
STRAWINSKYLAAN E. VAN BEINUMSTR.
AT HENRIËTTE BOSMANSSTRA
LOYENS & LOEFF
TWEEDE OPENLUCHT SCHOOL
GEERT GROOTE COLLEGE EN SCHOOL
PLEIN RIETVELD ACADEMIE
P. VAN ANROOYSTR.
I VO HENR
1 TLA VLIE EN HE
VAN DER BOECHORSTSTRAAT
ARENT JANSZOON ERNSTSTRAAT
AREND JANSZOON ERNSTSTRAAT ARENT JANSZOON ERNSTSTRAAT
ARENT JANSZOON ERNSTSTRAAT
CONSTRUCTION WORKS MAY AND JUNE 2O17 WORKS THIS SPRING Works in Zuidas will continue to move full speed ahead during May and June, with road works concentrated mainly around De Boelelaan and Fred. Roeskestraat. DE BOELELAAN, DIRECTION NORTH TO SOUTH… Road works at the northern end of De Boelelaan
are nearly finished.
For the next phase, which is scheduled for 22-24 May, all of the construction material will be moved to the south end. Prior to this, however, the junction between De Boelelaan and Europaboulevard needs to be tackled. The junction will be closed off to all traffic on 5 May, from 8pm, until 6am on 8 May. The A10 motorway slip roads (exit S109/RAI) will remain open.
ALDISTRAAT ANTONIO V IV
SPORTHAL STADSDEEL ZUID
THE EDGE/ DELOITTE
BUILDING THE FUTURE SCHELDEPLEIN
P PRESIDENT KENN
STADSDEEL KANTOOR ZUID
residents and companies in Zuidas was provided by the project
AS GA TERLANDSTRAAT
team, who know all about the area´s developments, and also through informational evenings which we could attend as
observers. Listening closely to the project office enabled us
solutions. By now we have presented our plan multiple times
to come up with what I think are very elegant and creative
and it’s great to see the positive reactions we received.’ A10
… FRED. ROESKESTRAAT SOUTH TO NORTH A great deal is happening on Fred. Roeskestraat
MEET THE BUILDERS OF ZUIDASDOK SASKIA ENGELEN & SJOERD DE WAARD
. With work at
‘This is an absolutely amazing project, and we want everyone to see that, so we’ll be giving locals a chance to enjoy the experience. - Sjoerd de Waard OBSERVATION TOWER The period leading up to 2019 is reserved for preparatory works:
the southern end of the street finished, activity will now shift to the
Zuidasdok, the mammoth infrastructure project about to kick
Heijmans and HOCHTIEF. Apart from drawing up the best
rerouting cables and pipelines, removing trees and paving
northern section. Activities outside the temporary courthouse will
off in the heart of Zuidas, has been awarded to the contracting
tender, our organizations also had to get to know each other.’
special roads for construction traffic. ZuidPlus will be taking all
be completed in May, resulting in a new road, bike path and pavement.
consortium of ZuidPlus. After working on their tender for two
During the tender phase, technical consultations were already
possible steps to minimize disruptions arising from the works.
Works on Fred. Roeskestraat and at the 2e Openluchtschool are
years in strictest secrecy, the time has come to connect with
being held with the Zuidasdok project team, Saskia explains.
But that’s not all, says Area Manager Sjoerd de Waard. ‘This is
scheduled to wrap up before 1 September. Renovations at the
the locals. Naturally, that includes the Zuidas business
That was also true for the other selected bidder. ‘Of course we
an absolutely amazing project, and we want everyone to see
Olympic Plaza and Gerrit Rietveld Academie will continue through
community. ZuidPlus Area Managers Saskia Engelen and
knew who that was and how good they are. But whenever we
that, so we’ll be giving locals a chance to enjoy the experience.
Sjoerd de Waard are eager to begin.
talked to each other, we consciously managed to steer clear
For example, we want to erect an observation tower from
of the topic. The rules governing tenders are crystal clear:
which people can see all that’s happening, and we’re also
mum’s the word.’
looking into the possibility of setting up events at and around
BUT THAT’S NOT ALL...
Although the actual works won’t be blasting off until 2019,
Just north of Zuidplein, work has begun on a new underground
ZuidPlus can already look back on one job well done. Preparing a
bicycle parking facility
the construction site.’ During the works, ZuidPlus will be providing
bid for the Zuidasdok contract (A10 south motorway expansion and
area landscaping and putting trees in several places, where they
Completion is scheduled for April 2018. At the RAI, where work is
tunnel, as well as construction of a new public transport station)
Dialogue with the Zuidasdok project team was focused on
can start to bulk up. After the project’s completion, these trees,
progressing on construction of the RAI Hotel, a new roundabout
was in itself a major operation. ‘When I came on board in September
clarifying possibilities and limitations. ‘It’s tough but understand-
by now reasonably matured, will be relocated to a permanent
is being built. Gelrestraat
2015, there were 15 people working on the project’, recalls Saskia
able that we weren’t permitted to talk with others involved. As area
spot. ‘Zuidasdok will certainly cause some disruption’,
from the ZuidPlus office in Amstelveen. ‘Only a few months later,
managers, we naturally want to consult with everyone so as to
Sjoerd acknowledges, ‘but this is also a project of which
there were a 100. ZuidPlus is a consortium made up of Fluor,
get a good sense of their needs and wishes. Information from
Zuidas – and indeed Amsterdam – should be proud.’
, offering the capacity to park 3,500 bikes.
will be resurfaced between 8 and
14 May. Last but not least, Minervalaan lay new pipelines.
will be opened up to
Text Jos Moerkamp • Photography Davien Hulsman
BUILDING THE FUTURE
VISIT THE AMSTERDAM ZUIDAS INFORMATION CENTRE The Amsterdam Zuidas Information Centre is located in the central hall of the World Trade Center. There is a large scale model showing what Zuidas will look like in the future. If you wish to visit with a group, please make an appointment beforehand. For further information, or if you have a query or complaint, you can also send an email to: email@example.com, visit www.zuidas.nl or call: 0800-5065.
THE BIRTH OF AN IDEA
The first public bike-sharing system in Zuidas rides on the wave of recent innovative developments happening in the bicycle market. The Bikevertising Company’s entrepreneurs have been tapping into these innovations for their ad-bikes for some time now. Having come through the expensive start-up period of building the requisite mobile apps, back-office systems, software solutions and specific expertise with great success, it was a logical step for the company’s owners to set up a bike-sharing system that was suited for both professionals and the general public. PRODUCT WITH WIDE APPLICATIONS
submit a proposal by Hello Zuidas, and after
make an existing product fit. This targeted
The software concepts underpinning
the introductions had been made by
solution proved to be the deciding factor.
the product make it widely applicable.
Helma Schenkeveld of the city’s cycling
Both the bike and the scheme’s ease-of-use
Companies can lease their own bike fleet,
coalition (FietsCoalitie), they got to work
are perfectly suited to the typical visitor of
join existing schemes like Hello Bike and/or
on drafting plans.
Zuidas and the district’s unique image.
convert their existing bikes to smart business bikes. The X-Bike platform that powers
A TARGET SOLUTION
Ultimately, the pairing of the energetic,
Hello Bike is extremely versatile and can
By touching upon the bicycle problem,
solution-oriented entrepreneurs and a
easily be adapted to individual locations.
its target group and its requirements from
seasoned cycle-sector consultant turned
a fresh angle, the Hello Bike creators were
out to be a winning combination. Of course,
The Bikevertising Company learned about
able to forge a product that responds to
the digitization of the bike also played a
the scheme soon after being invited to
the current situation, rather than trying to
big part in all of the solutions.
MINUTE? Lunch is an important meal. A healthy lunch keeps your mind sharp and helps lower stress levels. How do the hard workers of Zuidas prefer to spend their lunch breaks? We headed outside to find out. JAN DUKACZEWSKI, OPTIVER ‘I study computer science at VU Amsterdam and am about to start a work placement at Optiver. I go to Café Belmondo and Market 33 a lot. The area could do with a little more variation and better prices, I think. My placement company have a lunch buffet, so I’ll probably alternate that with grabbing a bite somewhere else, since I haven’t got time to make lunch at home. Lunch is important though. It’s a moment to relax and also a great time to socialize.’
LISA BERGE, CHINA CONSTRUCTION BANK ‘I grab lunch with one of my colleagues almost every day. We enjoy trying out new places to eat and new foods, from soup to salad, to Japanese, especially now that more and more new places keep popping up. Each has their own speciality. With all the options around nowadays, there’s also more competition. Places have to distinguish themselves from the crowd. To me, quality and fast service are what’s important. I don’t want to spend my entire lunch break in a queue.’
DOREEN VAN INGEN, PAGE PERSONNEL ‘Lately the options in lunch have improved, with a range of healthy choices at various price levels. I like SLA, where they do hearty salads. I actually got one just now. On Fridays I often go to Kenko for sushi, alternating that with bringing something to the office from home, like soup, salad or leftovers. When the weather is nice, like today, I take my lunch out to a sunny spot in front of the WTC. If possible, I take a little walk during my lunch break. When you have been sitting all day long, it’s healthy to stretch your legs every now and then.’
TON BEIER, VISTRA ‘I always take time for lunch. Sometimes I take a packed lunch from home– your standard Dutch cheese sandwich. Other times I’ll eat out. My favourite spot for lunch is Mech, where they make great sandwiches. They’ve been there for ages, but the quality is as good as ever, so why change? The range of places to go to in Zuidas is good, there’s enough variety around to suit every palate. That’s a nice thing about walking around here, too. I prefer to go outside during my lunch hour and take a break from my computer.’
Text Kika Samsom • Photography Davien Hulsman
PROPERTY Source: PropertyNL.com Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: firstname.lastname@example.org. Photography Lotte de Graaf
MOST EXPENSIVE SALE OF ZUIDAS OFFICE SPACE EVER Zuidas - The most expensive office building in the Netherlands is located in the Zuidas district of Amsterdam. The Atrium building was sold to French real estate investor Amundi for approximately half a billion euros. Never before has an office building changed hands for so much money - roughly 8,300 euros per square metre. In 2012, when the real estate market had plummeted and the crisis was well underway, Atrium was purchased by real estate company Icon Real Estate for 100 million euros. The building was completely renovated, with new towers and an underground car park under construction, and has been sold within five years for an amount roughly five times the purchase amount. Economic growth, the cheap euro, low interest rates and the attractiveness of the Dutch market and infrastructure have attracted scores of real estate investors causing demand and prices to soar.
BROUWERSHOF CHANGES NAME TO ZADELHOFF
ALDERMAN ERIC VAN DER BURG SAYS:
Zuidas - Real estate management company Brouwershof
'THERE SHOULD HAVE BEEN RAILS RUNNING
has been renamed Zadelhoff. Brouwershoff is the invest-
THROUGH ZUIDASDOK AS WELL'â€?
ment vehicle of real estate entrepreneur Cor van Zadelhoff.
Zuidas - Eric van der Burg believes it a bad decision to have
The name was at risk of disappearing entirely, due to the
only the road run underground. The Amsterdam alderman of
fact that real estate adviser DTZ Zadelhoff was taken over
Spatial Planning and the Zuid District made this statement
by Cushman & Wakefield. By attaching his own name to his
during his speech at the Hello Zuidas anniversary gathering.
business, Cor van Zadelhoff will be able to keep his family
'The decision to make space for only the road at Zuidasdok,
name alive. Beheer Brouwershoff BV manages a property
without including the tracks, is simply wrong', he said in his
and development company that has been around for more
short speech. He explained that it will take at least another ten
than 40 years. His development portfolio currently includes
years before politicians decide to bring the adjacent tracks
two major projects at Zuidas in Amsterdam: Noma House
underground as well. Whereas in the construction of Zuidas-
and Gershwin Brothers.
dok, this possibility has already been taken into account.
KÖNIG + NEURATH OPENS SHOP AT 500 BEETHOVENSTRAAT
Zuidas - Real estate company G&S Vastgoed will be leasing out approximately 330 m²
of commercial space in its new development 500 Beethovenstraat to König + Neurath.
Zuidas - Real IS has awarded
The property is located on the corner of Beethovenstraat and De Boelelaan. Bart
international real estate advisor
Boersma, commercial manager at G&S Vastgoed says: 'G&S Vastgoed has recently
Savills the task of managing the
leased space to Co van der Horst Design Furniture at 400 Beethovenstraat. The addition
recently acquired property Zuider-
of König + Neurath means that soon Zuidas will also boast a high-quality office
hof Paviljoens in Zuidas. The assign-
furniture retailer. It’s the first time such a retailer has come to Zuidas.' König + Neurath
ment includes the commercial,
was founded in 1925 and is now an international one-stop-shop for office furniture,
technical and administrative
seats and sofas and wall-mounted systems.
management of three multi-tenant office buildings at Jachthavenweg 112, 118 and 124 (19.800 m²), also known as Zuiderhof Paviljoens. Tenants of Zuiderhof Paviljoens include ABN Amro MeesPierson and Valad Benelux. At the moment all three buildings are fully leased.
ZUIDAS - A Highway Runs Through It Welcome, dear reader! Welcome to my new
Red Light District, but for its Financial District.
confusion for English speakers. For Australians,
column entitled: ’I’m Not Getting Paid, So They
And we need a catchy name that people will
‘Southern Cross’ means a constellation of
Can’t Fire Me.’ Trigger warning: there will be
remember, like “Wall Street” in New York,
stars. For Americans, a ‘Southern Cross’ is
jokes about Zuidas. In my opinion, Hello Zuidas
or “The City” in London, or “La Defense” in
what might be burned into your lawn now
needs some jokes about Zuidas.
Paris.’ And so they chose ZuidAs - a term that
that Donald Trump is president. And for
no English-speaker can pronounce. The ui
Londoners, ‘Southern Cross’ is that special
To start with: what kind of name is Zuidas?
combination really throws us off. The closest
kind of anger, when you want to live in
I’ve been wondering that since the Zuidas
we come is oo-ee. We pronounce Zuid like
Camden, but you can only afford Croydon.
naming ceremony, more than ten years ago.
Zoo-eet. So basically, the message behind
I was there performing at the event, hosted by
the name is: ‘don’t think of Amsterdam as
To me, Zuidas means ‘The Southern
Amsterdam City Marketing. Or ‘Amsterdam
the Red Light District, but do come down to
Crossroads of Amsterdam.’ It’s a unique
InBusiness.’ Or ‘Whatever they’re calling
and thriving part of the city. It’s known for innovation, entrepreneurship and opportunity.
themselves now.’ Apparently, the former name for the ‘Zuidas’ area was ‘Station Zuid -
When I typed the word Zuidas into Google
And the ‘crossroads’ is literally crossed by
a Highway Runs Through It!’ But they wanted
Translate, the English result was ‘South Ax.’
the road called the A10. Zuidas: A highway
Which sounds like a character from Game of
runs through it.
Thrones. Which is also quite sexy. But of course The city elders said: ‘We want the world
the real translation of Zuidas is ‘South Axis,’
to think of Amsterdam not just for the
or ‘Southern Cross’ - which can also create
Gregory Shapiro (b.1968) Comedian. American. Dutchman. And the voice of Trump in the ‘Netherlands Second’ video from ‘Zondag Met Lubach.’ Shapiro came to Amsterdam to work with Boom Chicago comedy theater and never left. Along the way he has hosted ‘Comedy Central News.’ He has written 2 books on Dutch culture, including How to Be Dutch: the Quiz. As host of ‘United States of Europe,’ Shapiro offers a ‘Daily Show’ for the EU. Making fun of Europe, the American way.
Photography Davien Hulsman
HELLO ZUIDAS CITY MAP
TIME TO RELAX Zuidas is growing. And it’s becoming increasingly diverse as well. Alongside offices and homes, there are also a wide range of parks, shops, restaurants, art and hotels to be found here. Plenty of options, in other words, to take a breather, clear your head and recharge during your lunch break or kick back after a busy workday. We’ve selected some of the best local spots for guaranteed R&R, all an easy stroll or cycle from Zuidas. See the map and read our tips below!
ART CHAPEL Tucked away in Beatrixpark, the Art Chapel is an oasis for contemplation and inspiration. Activities for people who work and live in the area, students, visitors and curious passers-by, are designed to foster understanding of the exhibited artworks and the ideas behind the pieces. Get relief from deadlines and meetings.
STRANDZUID (NEXT TO RAI) At the recently renovated Strandzuid you can soak up the sun lounging on a deckchair, enjoy a beer on the terrace or a multi-course meal in the restaurant, or play a game of table football with colleagues. Just like a beach holiday – but without having to leave the city. It's just a ten-minute walk from Zuidas!
AMB AMRO PAVILION AND GREENHOUSE This inspirational meeting place on Gustav Mahlerplein offers an escape from the daily grind. Visit the courtyard garden between the pavilion and ABN AMRO building, or ascend to the pavilion’s rooftop garden and terrace. Both are open to the public.
That’s not all! There are many more spots around to relax and recharge, with Amsterdamse Bos, Sportas, the tennis courts at IJsbaanpad, the Olympic Stadium, Beatrixpark, Hortus Botanicus Amsterdam (p.36) and Amstelpark all near by. You’ll find them all on the map.
GET YOUR FREE HELLO ZUIDAS CITY MAP NOW!
Complimentary Hello Zuidas City Map was here. Visit Hello Zuidas for your own city map!
Text Kiki Drรถge
PROFESSOR JEAN PAUL VAN MARISSING, DIRECTOR OF WEBSTER UNIVERSITY LEIDEN X
NEW LEADERSHIP IN A NEW WORLD ‘Leadership is a journey that requires continuous investment’ The world is changing faster than we
us all more connected than ever before.
no matter where you stand. Organizations
can keep up with, and the role of
This has its major impact on the role of
would do well to cultivate these principles
leadership is changing right along with
the leader. Everything has accelerated,
too. With all we have to deal with every day,
it. Professor Jean Paul van Marissing,
creating massive pressures. There is less
these principles may help you make the
director of Webster University Leiden,
time to respond and we’re expected to act
has an inspiring vision on new leadership
immediately. Social media have also left us
in a new world.
much more vulnerable, by putting people
MASTER OF BUSINESS
under a huge magnifying glass that forces
them to be cautious .
The Webster Master of Business Admini-
Leadership is a broad concept. You don’t have to be a director or a team leader – leadership can be demonstrated in every kind of situation. ‘The key is that people follow you’, Prof. van Marissing explains.
stration (MBA) is the perfect answer for
‘The key is that people follow you’
As chairman of the board of a law firm and
professionals who want to shape their own leadership journey. Webster University’s location in the World Trade Center makes it the ideal place for working professionals
a diplomat in Brussels, van Marissing has
HOW CAN YOU ADAPT YOUR
gained leadership experience in various
LEADERSHIP TO THESE CHANGES?
walks of life. In his view, leadership is a
According to van Marissing, the essential thing
journey that requires perpetual investment.
is to stay true to yourself. ‘Continually ask
WEBSTER UNIVERSITY LEIDEN
yourself: What are my standards and values?
At Webster University, we have formulated our
Strawinskylaan 57, Tower D, Level 2
According to Prof. van Marissing, the world
own principles of leadership. These principles
has changed dramatically over the last ten
lead all of our interactions. We treat each
years. Internet and social media have made
other with respect, and every opinion counts,
Text Kika Samsom • Photography Davien Hulsman
FINANCE Source: Het Financieele Dagblad Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to: email@example.com. Photography Lotte de Graaf
ACCENTURE POSTS HIGHER TURNOVER Zuidas - Second-quarter figures released by Amsterdam Accenture for its split financial year, show the American consultancy’s net turnover increased further even as profitability declined. Over the recent quarter ending on 28 February, its net turnover rose 5% to $8.3 billion. In local currency, this represented a growth of 6%. Operating profits rose 5% to $1.14 billion, with an operating margin of 13.7%. Below the line this left a net profit of $887 million, compared to $1.14 billion last year.
‘DUTCH ACQUISITIONS MARKET OVERCOMES
ABN AMRO LURES AWARD-WINNING SHARE
TRADER AWAY FROM KEMPEN
Zuidas - Following a Brexit-induced dip, the Dutch mergers and
Zuidas - ABN AMRO has lured an award-winning share trader
acquisitions market is now looking up. Based on data reported
away from Kempen & Co. Ronald Evers, aged 31, has won the
by British forecaster Oxford Economics, law firm Baker McKenzie
Extel Award, or ‘Oscars for the City’, for three years running,
has predicted that growing interest among foreign buyers
having been voted best in the Benelux in trade and order
could double the deal value this year to around €48 billion.
processing by his clients. ABN AMRO’s recruitment of
It therefore appears the acquisitions market has shaken off the
Evers shows the bank making a countermove, after losing
depression that followed Britain’s decision to leave the EU.
four bankers from its equities division to ING last November.
‘The initial post-Brexit convulsions are over. Companies are
ING simultaneously nabbed Thijs Buitenhuis from Kempen.
feeling brave enough to move forward again’, commented
This is part of a long-running carousel between the three
Henk Arnold Sijnja, partner at Baker McKenzie, by telephone ,
banks, following sales trader Stan van Wersch’s transfer
referring to the study. Donald Trump’s US presidential win
from ING to Kempen last August.
does not seem to be much of a deterrent either.
AMSTERDAM'S LISTED COMPANIES TO INVEST LESS
BIG FOUR DIVE INTO BIG DATA
THAN FOREIGN COUNTERPARTS
Zuidas - Even as the major accoun-
Zuidas - The biggest listed companies on the Amsterdam Stock Exchange invest
tancy firms increase automation of
considerably less than their European and American counterparts. Aside from putting
the auditing of annual reports,
less money into new factories, buildings and software, they also lag behind in
a new growth market is emerging.
acquisitions, according to a recent FD survey into these expenditures, which are
The big four accountancy firms
an indicator for future growth. ‘Ever since the banking crisis of 2008, we’ve been
have discovered nothing short of a
seeing companies worldwide reign in investments', commented Ralph Wessels,
new market. Big data auditing is an
investment strategist at ABN AMRO MeesPierson. ‘This tendency invited the criticism
uncharted territory that could com-
that this is depressing productivity and slowing economic growth in the face of a
pensate for the tide of automation
sluggish labour market recovery.’
sweeping traditional accountancy practice, say KPMG, PwC, EY and Deloitte. ‘This market is potentially even larger than the auditing of annual reports’, says Sander Klous, managing director of Big Data Analytics at KPMG Advisory.
AGENDA MAY • JUNE
Friday 5 May Monday 8 May May - September
THE 12 PITFALLS OF ORGANIZING
A SUCCESSFUL WEBINAR
@ Amsterdamse Bos
@ Company Webcast
From 1 May, the kid´s pools will be
reopened for the summer, as soon
Webinars are becoming increasingly
as the thermometer hits 20°C
popular, but organizing a good webinar
and providing the weather is dry.
is no piece of cake. Olaf Lawerman
Come and play! Amsterdamse Bos
demonstrates what not to do, so you
also has an official swimming area
don’t make the same mistakes when
roped off in the bigger of the two
putting together your own webinar.
ponds (Grote Vijver). For more info,
Participation is free of charge.
THE ROAD TO FREEDOM @ De Nieuwe Poort 5-9pm Come join us for a walk along the WWII art trail, a Liberty Meal and a celebration of our freedom! ArtZuid and De Nieuwe Poort cordially invite you to this festive Liberation Day event on Friday 5 May. More info and program details to be found on: www.denieuwepoort.org.
see the Amsterdamse Bos website.
5-7 May AMSTERDAM KOOKT 30 May - 1 June From Wednesday 3 May STRANDZUID IS OPEN! @ Strandzuid
@ Olympic Stadium
This year marks the third edition of
@ RAI Amsterdam
the Amsterdam Kookt food festival,
Provada is the year’s premier event
a big event packed with the hottest
Last April the new and improved
for the real estate sector, bringing
food trucks, coolest drinks, live acts
Strandzuid reopened its doors as
together developers, investors,
and plenty to keep even the kids
an events venue, and from 3 May
consultants, financiers, housing
entertained. Last year’s second edition
the restaurant will also be back in
associations, end users and municipal
was held on a blissfully sunny summer
business. What better place to host
authorities in a professional setting
day where the drinks flowed well into
your meeting, drinks, dinner or
where they can share their plans,
the wee hours. Still undecided?
party this spring?
ideas and visions.
It’s free! www.amsterdamkookt.nl.
Our next issue will be published @ the third of July. Send your agenda to firstname.lastname@example.org before May 22.
Monday 8 May & Monday 12 June
Thursday 18 May
WTC BUSINESS CLUB EVENT
@ The Basket
@ Amstelpark Tennis Club,
Eight edge-of-your-seat rounds,
with music clips, pictures and
Clinic, match, drinks and snacks –
questions to which you know you
all you need to do is be there.
know the answer... if only you could
Haven’t got a tennis racket?
remember! It’s the place to be on
Don’t worry, it’s a tennis club, after all!
the VU campus. Register your team
Register now, for places are limited.
(5 max.) now, for a chance to show
Cost: €50 p.p. for members and
your stuff and win great prizes!
their guests. €75 for non-members.
To register, phone 020-205 0966 or send
To register, send an email to:
an email to: email@example.com.
Saturday 20 & Sunday 21 May OPEN ATELIERS ROUTE @ Amsterdam Zuid 90 professional artists and artisans who live and/or work in Amsterdam Zuid will be opening their studios and workshops to the public for this seventh edition of OPENateliersZUID! For the first time the route will encompass all of the Zuid district. With an exhibition at Oranjekerk, the event’s focus is on the De Pijp neighbourhood. The church’s central location makes it a perfect place to start your artistic exploration of Amsterdam Zuid. For more info, visit www.openatelierszuid.nl.
Thursday 11 May
Sunday 21 May
ZUIDAS SUITS & STILETTOS RUN
Friday 19 May
OFFICIAL OPENING OF ARTZUID
@ Amsterdamse Bos
On your marks, get set and go... to this
year’s Zuidas Suits & Stilettos Run,
The fifth edition of the Amsterdam
Following last year’s success,
which is held this year on 11 May,
International Sculpture Biennial,
Pure Markt returns to Amsterdamse
from 12pm to 12:45pm. This event,
the ARTZUID 2017, kicks off with
Bos. This market is all about pure
serving as the warm-up for the Zuidas
a United Nations Peace Walk,
products, sold by its producers.
Run, lures office types from across
which will start on Gershwinplein
They can tell you everything about
Zuidas away from their desks for a
and finish at the ArtZuid Pavilion,
the ingredients, origins and
50 metre sprint to victory in their
Minervalaan 1. The art works will be on
production processes. Admission is
suits and stiletto heels.
display through 17 September 2017.
AGENDA MAY • JUNE
2-5 June TASTE OF AMSTERDAM @ Amstelpark Tuesday 23 May
On Whitsun weekend this year,
GREEN BUSINESS CLUB ZUIDAS
Amstelpark will once more be
transformed into a mecca for chefs
@ OZW building, VU Amsterdam
and their signature dishes. Now in
its ninth year, Taste of Amsterdam is
the one and only restaurant festival
This breakfast meeting brings CEOs
where the public can sample the best
together for a discussion of the
dishes and cooking of Amsterdam in
agreements and ideas set out in
one place. Grab a cocktail, a special
the 2015-2020 Ambition Statement.
brew or a fine wine and taste your way
Alderman Pieter Litjens will join
across Amstelpark to a soundtrack of
the follow-up session on mobility
Thursday 8 June MASTERCLASS @ VU Good leaders have mastered the art of asking the right questions. Whether you’re an accountant, a parent, a lawyer or a manager, gaining one's trust can help you make a world of difference for others. This may sound simple, but it’s not. Learn to lead with impact in this masterclass on The Gentle Art of Helping. To register, send an email to: firstname.lastname@example.org.
HELLO ZUIDAS EVENT
Thursday 25 May DAWN WALK WITH THE FOREST RANGER
Saturday 3 June
@ Amsterdamse Bos
THE FLYING DUTCH
@ Olympic Stadium
This year on Ascension Day, early risers
This June, ten of the world’s best
can enjoy a Birding Walk with the forest
Dutch DJs will be touching down at
ranger. Together we’ll stroll among
Amsterdam’s Olympic Stadium to
Thursday 8 Junee
the trees and discover the first signs of
spin their best for The Flying Dutch.
ARTZUID OPENING IN ZUIDAS
spring. Along the way, the forest ranger
All day long, helicopters will be flying
will share a wealth of interesting facts.
Afrojack, Armin van Buuren, Hardwell,
All ages welcome. To register, phone
Martin Garrix, Tiësto and others to
ARTZUID – ZUIDAS Art Event with
020-5456100. Or send an email to:
and fro between three cities located
lecture and guided tours. Meet at
email@example.com. Cost: €5
across the Netherlands.
the Akzo Nobel Art Space (Christian
p.p. Please pay in exact change.
Neefestraat 2). Invitation only!
Our next issue will be published @ the third of July. Send your agenda to firstname.lastname@example.org before May 22.
Thursday 29 June STREET FOOTBALL TOURNAMENT Monday 12 June THENEXTWOMEN SUMMIT – THE AMBITION EDITION @ B.Amsterdam 9-11 and 16-18 June
Connect with the country’s 100 most
successful and influential women in
@ Amsterdamse Bos
business at the TheNextWomen Summit
This year, the Bacchus Wijnfestival
– The Ambition Edition. This leading
returns to Amsterdamse Bos for two
event for ambitious female professio-
full weekends, packed with fine wines
nals, starters, entrepreneurs and in-
and fabulous food. This high-spirited
vestors, offers a programme featuring
event, organized in association with
many C-level executives as speakers,
the best wine merchants in and
the unveiling of the TheNextWomen100
around Amsterdam, showcases more
and an Innovation Alley featuring
than 250 wines.
presentations by top innovators.
@ De Nieuwe Poort 12:30pm-6pm Now in its fifth year, this tournament, set up in collaboration with Calvijn College in Slotervaart, joins teams of young professionals from local companies to vocational secondary school pupils. Fusing football with community participation, it’s an event that combines the best of both worlds! Interested? Send an email to: email@example.com.
HELLO ZUIDAS EVENT
Monday 17 and Monday 24 June (+1 and 8 July) SNIPPENDAAL COURSE Sunday 11 June
@ De Hortus
Friday 30 June
ZUIDAS RUN, URBAN RUN
Herbs have long been a crucial
ZUIDAS CULINAIR ZOMERFEEST
& KIDS RUN
resource for all kinds of things, and in
@ Zuidplein Amsterdam
the past they were used to make a
The Zuidas Run (10 miles) is a unique
wide range of medicines. Many plants
Zuidas Culinair Zomerfeest is back!
race taking place in Amsterdam,
have special properties and com-
For the sixth time, a wide range of
in which most of the participants
ponents that give them healing powers.
restaurants will be bringing their
work in Zuidas. This year’s event will
In this extensive course on medicinal
food stalls to the Zuidplein culinary
feature an additional 4 mile Urban
plants, you’ll join a knowledgeable
market. At 5pm Verheij & friends will
Run that will go over, underneath and
guide on a journey through the
get the party started. All are welcome
right through the buildings of Zuidas.
very first collection of the Hortus
to come and mingle. De Blauwe Engel
You don’t work in Zuidas? No problem,
Botanicus in Amsterdam. Cost: €85.
will keep the party going into the wee
all are welcome to join!
To register, send an email to:
hours with artists like Robert Leroy,
Quincy and the CPG Diva’s.
Ricoh is specialized in providing document-related services, advice, software and equipment for companies worldwide. It offers solutions keyed to fit your requirements and keep pace with your business. And with its excellent network, Ricoh guarantees support whenever you need it.
Ricoh offers the following: • Printing/scanning solutions • Unified communications • Document management
• Workspace management
• Digital invoice processing
• Repro/Production Print
• Office Supplies
Paasheuvelweg 25 1105 BP Amsterdam Tel: +31 (0)20 7630840 www.ricoh-nha.nl
Almost 200 members joined the Hello Zuidas members meeting
The Hello Bike boys
Celebrating the fifth anniversary of Hello Zuidas. Congratulations!
Olivier Otten & Kirsten van den Hul
MEMBERS HELLO ZUIDAS MEETING Hello Zuidas pie! Thank you, Dudok!
27 February @Novotel • Celebrating fifth anniversary of Hello Zuidas • Brainstorming session about the future of the magazine & Zuidas • David van Traa and alderman Eric van der Burg share their vision • Attention was given to the commencement Zuidasdok project • Drinks at the Novotel bar • Hello Zuidas offered everyone a delicious piece of Dudok apple pie Eric van der Burg
Jasper Tijkotte & Marc Brentjes
Kirsten van den Hul, Olivier Otten, Christiaan Huijg & Godfried Schölvinck
Photography Davien Hulsman
Jordi Moonen & Saskia Rill
Robert Dijckmeester & Eline Hoogendijk
Three new Turkey oak trees were planted in the Claude Debussylaan. When fullly grown, these big trees will add some welcome green to this piece of public environment in Zuidas.
CONCRETE ENERGY CONSERVATION PLANS Zuidas still has plenty of steps to make when it comes to office energy savings. To spur efforts along, GBC Zuidas has drawn up a Zuidas Energy Conservation Plan, setting out concrete conservation measures and targets for both companies individually and the district as a whole. The Energy Plan maps out a step-by-step approach to measurement, monitoring, collaboration and implementation. Collaboration is particularly important in multi-tenant buildings, where the joint efforts of tenants, property managers and owners may yield substantial savings. Coalitions are currently being formed in various multitenant buildings in Zuidas to achieve exactly that. Keep an eye on the GBC Zuidas website for an update on the results.
HAPPINESS IS A GREEN FENCE Late April finally saw the long-awaited installation of the first two Happy Fences at the Vijfhoek construction site. Happy Fences are ecological construction fences that store water through a water infiltration system in the planters at the base. These fences are a pilot sponsored by CBRE. After having spent winter in a greenhouse to give the plants a fair chance to grow, the Happy Fences have now been placed outside, adding a local splash of green and alleviating construction eyesores. GBC Zuidas and the Amsterdam municipal authorities are hammering out plans to use more of these green fences, so as to screen off building works in Zuidas in the future. It just goes to show: happiness comes in small fences!
CYCLE SPACE: MOBILITY AS A LIFESTYLE At the beginning of April, CycleSpace opened its doors in Zuidas. CycleSpace is a temporary hotspot for the promotion of bicycle use and innovation. Its goal is for 50% of all urban transport in cities around the world to travel by bicycle by the year 2030. They have set up a large glass house in Zuidas, where people can go for more information and to be updated on the latest bicycle technology. Maud de Vries from Cycle Space: 'If sitting is the new smoking, and standing is the new sitting, we need places to be active. Active modes of transport. An active environment. Or, as we like to call it: Mobility as a Lifestyle. We’re here in Zuidas to promote the positive impact of bicycles on the future of city traffic.' You can find CycleSpace in the glass building next to Julia’s on Gustav Mahlerplein. Come in and have a look around!
Maartje Oome is communications advisor for Green Business Club Zuidas, a district organization in which businesses cooperate in launching sustainable initiatives and achieving sustainability goals. She is also the editor-in-chief of the Zuidas Sustainability Report. As the contributing editor of the sustainability page in Hello Zuidas magazine, she reports on interesting new trends on the sustainability front in Zuidas. Got hot news on green developments in Zuidas? Send an email to Maartje@greenbusinessclub.nl.
Text Maartje Oome • Photography Lotte de Graaf
GERALT JOREN, SIMONE TOPPERS & MARGREETH VAN DER MEIJDE
Zuidas Botanic Garden
A HIDDEN GEM AMIDST THE TOWERS If you think Zuidas is all cement and pavement, think again. Major efforts are under-
Africa and cactuses and succulents.
way to amplify the local green quotient, and for a nature fix you can always escape to
For the past 15 years, I have been tending
Beatrixpark. But what many people don’t know is that there is another verdant oasis just
these plants with the help of 40 volunteers.’
a stone’s throw away – the Zuidas Botanic Garden, conveniently close for a tranquil lunchtime stroll while eating your sandwich. Hello Zuidas caught up with two people
‘This is primarily a garden for the public,
who are regulars at the Botanic Garden: Simone Toppers, the garden’s programme
offering close to 10,000 different plants to
manager, and head gardener Geralt Joren.
admire and beautiful green surroundings,’ adds Simone. ‘More and more students as well
‘The Botanic Garden was established here
collections, which, along with some 20 other
as people from Zuidas are coming here at lunch-
in 1967,’ Geralt tells us. ‘Originally it was
gardens around the country, is part of the
time to eat their sandwiches. There are nice
built for scientific teaching purposes, but that
extensive national collections. The Botanic
spots to sit along the water and benches all
link was dissolved in 1992. Now it’s simply a
Garden in Zuidas specializes in bamboo
over the place. Recently, a great deal has
botanic garden with a large number of plant
varieties, hardy ferns, clivias from South
been renovated and rearranged about the
of events,’ says Simone. ‘ So far receptions,
of Medical Education and Training at VU
lunches, parties, dinners, bar mitzvahs,
University Medical Center Amsterdam:
children’s parties and memorial services have
‘The Zuidas Botanic Garden has been around
been held here , and the garden is awaiting
for some 50 years, and in 2014 it underwent
its first bridal couple. 2017 is the Year of
a stunning metamorphosis. It is a green
Botanical Gardens. In a specially developed
oasis between VU University Medical Center
series of lectures, the garden’s Crown Jewels
Amsterdam (VUmc) and VU Amsterdam,
garden. There are new ponds where people
will be highlighted. From April to October,
where people can get away from it all for a
can sit and enjoy the view. The greenhouses
the Zuidas Botanical Garden will also be
moment. It’s wonderful to see the plants being
can be hired for private or business functi-
open on Saturday afternoons.’
cultivated, and I always enjoy going around to the shop and picking up a few new plants.
ons, which has become immensely popular.’
‘More and more students as well as people from Zuidas are coming here at lunchtime to eat their sandwiches’
The redesign of the garden formerly known
There’s also a small café. VUmc regularly hires
as Hortus Botanicus VU, is an initiative of
the greenhouse to host events and meetings.
Amsterdam’s Zuid district, the VU-VUmc
Everyone should go visit this place at least
Foundation and the Foundation of Volun-
once to experience this splendid natural
teers for the Botanical Garden. The starting
haven in the middle of Zuidas.’
point is the VU-VUmc vision of the social importance of a green focus for the VU Campus landscape plan and the importance of an accessible and high-quality public garden.
ZUIDAS BOTANIC GARDEN
‘We also offer workshops on flora and fauna
People who are surrounded by a lot of green
Van der Boechorststraat 8
and sell various plants,’ continues Geralt.
are often physically and mentally healthier
1081 BT Amsterdam
‘And we’re very much involved in office land-
and are less likely to go and see their GP.
(+31) 20 598 93 90
scaping. Companies in Zuidas can get in touch
to have us supply plants for their offices.’
Margreeth van der Meijde, member of the
‘People book the garden for a wide range
Zuidas Botanic Garden Board and Director
Text Romy Lange • Photography Davien Hulsman
LINKLATERS PAYS BEST FOR 1ST, 4TH AND 7 TH-YEAR LAWYERS
HOUTHOFF BURUMA AND VAN
Linklaters is the country’s highest paying law firm for young lawyers, according to the latest salary
CAMPEN LIEM CONSULT ON
snapshot, which was published in Stand van de Advocatuur & het Notariaat 2017. The gross monthly
BILLION-DOLLAR INTEL DEAL
salary (excluding holiday pay and allowances) paid to first-years at this firm amounts to € 4,090.
Dutch-Israeli company Mobileye has been
Hogan Lovells, re-included in the survey for the first time in years, came in second with € 3,634
acquired by chipmaker Intel for a sum of
gross, followed in third place by De Brauw Blackstone Westbroek, with a gross salary of € 3,568.
$ 15.38 billion. The biggest acquisition ever of an Israeli high-tech firm, the purchase is
At the biggest offices, lawyers in their fourth year may expect between € 3,527 at Damsté,
being hailed as a milestone on the road to
and €5,980 at Linklaters, with second and third place trailing considerably behind; De Brauw
driverless cars. Alongside several foreign
pays fourth-years € 5,470 a month, while Hogan Lovells pays them € 5,409 . Among lawyers in
law firms, two Dutch names were also
their seventh year at the top 50 law firms, salaries range from € 4,501 (Van Iersel Luchtman) to at
involved in sealing the deal, with Houthoff
least €8,565 at Linklaters. De Brauw and Hogan Lovells once more take second and third place,
Buruma and Van Campen Liem acting as
with monthly wages of €7,922 and €7,425, respectively.
legal consultants. US chip giant Intel was advised by the firms
BAKER MCKENZIE GLOBAL INNOVATION COMMITTEE DIVES INTO AI
Skadden and Houthoff Buruma. The deal
Following Clifford Chance, Allen & Overy and DLA Piper, now Baker McKenzie will also be delving
team at Houthoff consisted of partner
deeper into the potential of artificial intelligence technology. The firm recently announced the
Alexander Kaarls, associate partner Paul
appointment of a global innovation committee committed to exploring AI.
de Vries, civil-law notary and partner Martine Bijkerk and lawyer Willem Lieden-
Based in Belfast, Ireland, the committee has members from Baker McKenzie offices world-
baum. Financial advisers were Citi and
wide and will be tackling the question of how one of the world’s biggest players can harness
Rothschild. Morrison & Foerster and Van
self-learning AI software to offer clients the best legal services in future. According to the website
Campen Liem advised Mobileye on legal
Legal Futures, one existing prospect the firm hopes to tap into in the near term is self-learning
aspects, with the latter’s Tom Mitchell in
due to diligence software, for 20-40% gains in speed and efficiency.
the position of deal captain and Marc van Campen assigned to tax matters.
ZUIDAS ARCHITECTURE Zuidas is renowned for its pioneering architecture. Buildings in Zuidas are shooting up
energy storage reduces energy consump-
right and left, as it matures into an international quarter of Amsterdam. Amidst all these
tion by 30 up to 35.7%. Ecological fixtures
modern skyscrapers, it may be difficult to imagine that only 20 years ago this stretch
and motion sensors control lighting
of land connecting the residential neighbourhoods of Zuid and Buitenveldert consisted
and temperature inside. The toilets
mostly of tennis courts and football pitches. In this series we zoom in on the architec-
have water-saving reservoirs and make
ture of Zuidas. And this time, we take a closer look at the UNStudio Tower.
use of so called ‘grey water’. • Flexibility was a leading priority in the
multiple floors built along each façade.
design process, allowing for adaptations
Part of Mahler4, the UNStudio Tower belongs
These spaces emphasize the link between
to future tenant requirements. The office
to a cluster of six buildings that form the heart
the building’s interior and exterior and make
spaces can be converted for residential use
of Amsterdam’s Zuidas district. The Mahler4
for a pleasant ambiance inside.
without any need for structural changes.
complex comprises 38,000 m² worth of residential space, and a further 162,000 m² for
offices and 30,000 m² for retail, restaurants
• Materials: high-quality materials ensure
as well as sports facilities. The six towers
a longer lifespan of components and
range from 85 to 100 metres in height and
systems, while the lightweight frame
are named after the architectural firms that
allows for a lighter foundation.
UNStudio Tower Gustav Mahlerlaan
Architect Ben van Berkel / UNStudio
designed them. At a height of 82.5 metres,
• Climate control: the façade design is
Building owner Union Invest
UNStudio is a 20-storey office tower with a
keyed to the building’s orientation.
Completed by November 2009
mezzanine overlooking the ground floor.
The façade panels vary in size, width and
Height 85 metres
Outside, its appearance is defined by an
thickness, so as to regulate sunlight
Floors 21 (20 office floors,
optical play of contrasts between horizontal and vertical elements, creating a moiré
penetration and noise inside the offices. • Thermal glazing ensures sufficient
pattern. The vertical accents are formed by
daylight while deflecting direct sunlight.
several internal openings, stretching across
• Energy conservation: underground thermal
Photography Christian Richters & Inga Powilleit
plus a ground-floor mezzanine)
Floor area 28,280 m² Main tenant Multitenant
VAN DE VEER DENTAL PRACTICE - TEAM
Van de Veer dental practice
‘OUR TEAM HAS ALL THE MULTIDISCIPLINARY EXPERTISE TO SATISFY OUR PATIENTS’ EVERY NEED’ During the six years that her dental practice has been treating patients in Zuidas, Ilse van
Ilse van de Veer. ‘Most people don’t enjoy
de Veer has seen the area transform. These days, Amsterdam’s Financial Mile has grown
going to the dentist, and some even dread
from a 9-to-5 working location into a genuine residential quarter. 'Zuidas has grown
it. But treatments don’t have to be painful
tremendously, and so have we. Our team has all the multidisciplinary expertise to satisfy
– ever’, she stresses. ‘That’s why building
our patients’ every need, and it’s great having everything under one roof.'
a relationship of real trust is so important to me.’ She shares this view with the
The light and spacious entrance to the Van
de Veer, who in 2011 moved her father’s solo
rest of her team, which includes three
de Veer practice projects an image that’s
practice from Apollolaan to this location in
other dentists, two oral hygienists and
perfectly in sync with its surroundings.
dynamic Zuidas, to give it room to expand.
three assistants. ‘All of us are eager to contribute to the quality of life in Zuidas
‘We’ve sought to create a pleasant atmosphere that matches the dynamic feel of a
as a business and residential setting,
busy professional environment, while adding
Giving her patients her personal attention
and to make things as easy as possible
a generous personal touch’, explains Ilse van
and getting to know them is important to
for our patients.’
There are various ways in which the practice
To ensure patients of the best in treatment,
strives to cater to its patients, for example by
the team keep abreast of all the latest
keeping very long opening hours: from 7am
developments in their field. ‘One focus area is
until 9pm on weekdays. Clients can also make
organic dentistry, for instance. Where possible,
SPECIALISMS OF THE
appointments during Saturdays and Sundays,
we opt for natural materials and minimize
‘This is how we can cater to professionals
the number of X-rays we take, so patients
who work in Zuidas as well as the families
will not be needlessly exposed to harmful
• Ilse van de Veer
who live here’, says Van de Veer.
agents.’ Van de Veer also implements the
clear braces, facings and
ILSE VAN DE VEER
latest technologies, such as Digital Smile
EVERYTHING UNDER ONE ROOF
Design. ‘Digital Smile Design enables us
• Kees van Bueren
‘Our services are also very much geared
to show patients what the end result will
root canal treatments and fillings
towards local needs, says Van de Veer.
look like, with the use of digital models and
• Mallalai Berreklouw
‘Each dentist and oral hygienist in our team
photographs, thereby easing the way toward
has his or her own particular affinity or
a beautiful smile.’
• Leonoor van Marrewijk
specialism, enabling us to offer a wide
range of treatments for all ages. This varies Oral hygienists
from general basic oral care to extensive treatments like facings, implants and clear
• Joanne Dielingen
braces. And of course we’re always ready
VAN DE VEER
general oral hygiene and children
to handle urgent cases. That’s also included
Gustav Mahlerplein 116
• Sandra Willemstein
among the services we can offer to com-
(+31) 20 - 66 23 071
panies in Zuidas.’
Text Christine Spanjaard • Photography Davien Hulsman
Tosca Lindeboom, Maartje Oome & Joris Kurk
Judith van Laarhaven & Kenneth Goedhart
Maikel Jansen & Ton Muller
Luc Beyer, Pauline Westendorp, Peter Hoogendijk & Ronald van Oijen
R obert Dijckmeester & Peter van den Heuvel
PRESENTATION SUSTAINABILITY REPORT 12 April @ Cycle Space • Hot off the press: the fifth Zuidas Sustainability Report • This issue focuses on the quantification of sustainability • Showcasing various sustainable initiatives • In a series of short interviews by Joris Kurk, each theme from the report is briefly discussed • Chat about sustainability in Zuidas over drinks
Jacob Veduijn & Bram van Melis
Ferry van Houten & Marion de Koning
Janneke van den Ouden & Ciska Griffioen
Peter Smit & Xavier Giesen
Photography Davien Hulsman
Eline Kik & Diederik Imfeld
Malu Hilverink & Inge Jeurink
Anneke Broekman & Hedwig Pallandt
What are the key hotel trends for 2017? 7.5% GROWTH IN THE HOTEL INDUSTRY
the requirements of today’s travellers mean hotels will have to
Demand for hotel accommodation is expected to rise in the years
innovate in order to retain their competitive edge.
to come. According to figures published by Statistics Netherlands, more than 20.9 million stays will be booked in Dutch hotels
FROM TRADITIONAL LOBBIES TO HIGH-TECH HUBS
during the first half of this year, amounting to an annual increase
Gone are the days of the traditional entrance lobby bracketed by a
reception desk. Hotel lobbies are turning more and more into multifunctional spaces, featuring bars, restaurants, lounges and business
FROM COOKIE-CUTTER TO COMPETETIVE EDGE
centres. Public spaces in hotels are undergoing a fundamental change
Hotel rooms often look much alike – a bed, a TV, a bedside table
towards a mixture of areas with a variety of functions fused with a
or two, a row of closets and a bathroom – but these days hotel
living room feel. There is reliable and free WiFi and a range of
rooms are transforming at the speed of light. Modernization and
comfortable workspaces available.
5. ONLINE EXPERIENCE
7 Hotel industry trends 1. SPA-WORTHY BATHROOMS According to various sources, hotel guests have an increasing tendency to score their stay
2. MORE USER-FRIENDLY TECHNOLOGIES Hotels are adding lots of high-tech features to
Social media like Instagram and Pinterest are becoming more important in guiding consumer decisions. A hotel’s image needs to project a real ´wow factor´. This can be achieved via consistent interior styling of the hotel´s walls and floors.
their rooms. Lighting
6. ONLINE REVIEWS ARE INCREASINGLY IMPORTANT
and temperature can be
Modern consumers have become more savvy and demanding
controlled by the guest’s
than ever. Aside from location and price, the choice of a hotel is
own smartphone, which
increasingly determined by image and online reviews by former
may even be programmed
guests, which are consulted mainly via apps for smartphones
to serve as a key.
based on the amenities available in their hotel room,
3. COMFORTABLE AND MODERN DESIGN
7. MULTIMEDIAL EXPERIENCE
with the bathroom at the top
The hunt for sockets is a familiar gripe among hotel guests, who are
The average guest checks into
of their list. Bathrooms with
tired of having to shift furniture around in order to find sockets so
their hotel with at least two devi-
spa-like facilities have become
they can charge up their electronic devices.
ces loaded with their own content. Sources:
more common even at threestar hotels, with rain showers
becoming the norm. Rooms are
4. THE SLEEP EXPERIENCE
getting smaller, while bath-
Most crucial of all is probably the ‘sleep experience’. A good
rooms are getting bigger,
night´s sleep requires large, good beds, made up with luxury
taking up as much as 50% of
sheets. Duvets are becoming a thing of the past.
the total space!
Ab Oosterhof (interior architect)
CELEBRATE THE SEASON
SUMMER TERRACE one o one restaurant - Crowne Plaza Amsterdam-South
George Gershwinlaan 101, Amsterdam | T +31 (0)20 504 3666 | firstname.lastname@example.org | www.crowneplaza.ihg.com
BILDERBERG GARDEN HOTEL GETS STYLISH MAKEOVER The Bilderberg Garden Hotel is more beautiful than ever. Following the refurbishment of its restaurant De Kersentuin, as well as its terrace and lobby, which took place last year, now the corridors and all of the 124 rooms of the five-star hotel in the heart of Amsterdam Zuid have gotten a fresh makeover. General Manager Ed Jongen proudly gave Hello Zuidas a tour of the finished result. Step inside the Bilderberg Garden Hotel and the first
even extends to music, which can be heard throug-
thing that catches your eye is the bold cowhide bar.
hout the hotel – from the lobby to the corridors –
‘That was the architects’ idea , Jongen explains,
and which is perfectly attuned to the time of day.
‘they were keen to incorporate typical Dutch references. To him, that meant cows. Our guests love it’.
CASUAL DINING WITH CLASS The Bilderberg Garden Hotel is a favourite among
leisure and business guests alike. For many,
Inside the lobby and restaurant, the vibe is both
says Jongen, the hotel is a real home away from home.
industrial and homey. Rugged leather chairs invite
‘We know what car our customers drive and even
guests to recline and relax, and the atmosphere
how they take their tea.’ One of the hotel’s highlights
is warm and friendly. After this latest renovation,
is its restaurant, De Kersentuin, which is run by
the corridors and hotel rooms now also reflect the
starred chef Stefan van der Sprang. Offering casual
new look and feel. ‘As a hotel, it’s crucial for us
dining with a touch of class, the restaurant’s menu
1077 BJ Amsterdam
to keep reinventing ourselves. We opted for fresh
changes regularly. In April, De Kersentuin featured a
colours and luxurious materials to create the feel
six-course Japanese-themed menu inspired by the
of a boutique hotel’, Jongen continues. The design
Japanese cherry trees, which were then in bloom.
Text Davien Hulsman • Photography Christine Spanjaard
SUMMERTIME HOUSE-WARMING PARTY 18 March @ Summertime • The residents of Summertime strongly believe that Zuidas is more than a corporate bubble; it’s a genuine neighbourhood! • So they decided to throw a party, allowing everyone to get to know each other better and have some fun! • More than 80 residents attended the get-together. • The event was a great success and everyone had agreat time.
FINE FOOD AND COOL COCKTAILS ALL DAY LONG
THIJS VAN SCHIJNDEL, FOOD & BEVERAGE SERVICE MANAGER AT CROWNE PLAZA AMSTERDAM-SOUTH
CROWNE PLAZA AMSTERDAM-SOUTH
Crowne Plaza Amsterdam-South
ONE-OF-A-KIND COCKTAILS AND POWER LUNCHES AT NEW ONE O ONE TERRACE With the opening of a second terrace along the newly dug Boelengracht, Crowne Plaza
also serves up power lunches. ‘Our lunch
Amsterdam-South in Zuidas is ready for summer to begin! The Manhattan Lounge terrace
menu is keyed to the pace of business here
and the new one o one terrace are great spots for soaking up some sun, while enjoying
in Zuidas and designed in such a way that
excellent service, fine food and cool cocktails all day long. ‘We want to be the number
people can enjoy a starter and a main
one terrace in Zuidas.’
course in just 45 minutes.’
‘Stylish and modern’, that is how Thijs van
Instead of the standard Mai Tai and Piña
Schijndel, Food & Beverage Service Manager
Colada, we serve cocktails mixed with
CROWNE PLAZA AMSTERDAM-SOUTH
at Crowne Plaza Amsterdam-South, sums up
passion and made with carefully selected
George Gershwinlaan 101
the new one o one terrace. ‘The terrace is
ingredients. That definitely sets us apart
built around a black frame and white screens,
from the rest.’
dressed up with planters filled with lavender’,
he describes enthusiastically. ‘To guests
as well as everyone who lives and works in
Crowne Plaza’s lunch and dinner menus are
the area: if you’re looking for sun, this is the
inspired by French cuisine. ‘Like the cocktail
THE FAVOURITE COCKTAIL
place to be!’
list, our menu changes with the seasons.
OF THIJS VAN SCHIJNDEL
This means our dishes are always seasonal,
The forgotten memoires of a
and wherever possible prepared using local
It’s also the place to be for anyone who
products’, Van Schijndel explains. In keeping
Sake, Belvedere vodka,
enjoys a good cocktail. ‘Our love of cocktails
with the hotel’s location in the heart of
Ronnefeldt green tea, lychee
inspired us to create our own cocktail list.
Amsterdam’s Financial Mile, the Crowne Plaza
Text Christine Spanjaard • Photography Davien Hulsman
Hello Zuidas welcomes
the following new members COMPANY LUNSHOF MAKELAARDIJ • SECTOR ESTATE AGENT • NUMBER OF EMPLOYEES 7 Link with Zuidas: We have already sold several new-build projects (multi-agency) in Zuidas, including OPZUID, Intermezzo and Xavier. Shortly we will also begin sale of The George & The Gustav projects (also multi-agency). All of these buildings are putting their unique stamp on Zuidas. Reason for becoming a Hello Zuidas member: Zuidas is equidistant from our offices in Amsterdam and Amstelveen. It’s an inspiring location that we want to be a part of, and we feel fortunate to be active in Zuidas! COMPANY VAN GOOL • ELBURG VASTGOEDSPECIALISTEN B.V. • SECTOR COMMERCIAL IMMOVEABLE PROPERTY • NUMBER OF EMPLOYEES 11 Link with Zuidas: We are a wholly independent real estate consultancy and have been based in Zuidas for decades. We advise both end users and developers and owners on a wide range of property issues. As well as being our office location, Zuidas is also the place on which our activities are focused. Reason for becoming a Hello Zuidas member: A real estate consultant is a go-between for all the parties involved in area development – the municipality, property developers, owners and tenants – and Hello Zuidas is involved in the same sphere. COMPANY TAXICENTRALE AMSTERDAM • SECTOR MOBILITY NUMBER OF EMPLOYEES 50 EMPLOYEES, 1,500 AFFILIATED DRIVERS Link with Zuidas: Being Amsterdam’s largest taxi company, TCA supplies mobility solutions in Zuidas. TCA has many partners in Zuidas, such as RAI Amsterdam. The district’s growth calls for ongoing interventions to resolve transport issues, and TCA is eager to play a facilitating role. Reason for becoming a Hello Zuidas member: Hello Zuidas is an organization that bridges innovative ideas and practical experience. By becoming a member, TCA can offer input, exchange knowledge and thereby help develop long-term mobility solutions for Zuidas. COMPANY MINDFULBIZZ • SECTOR PERSONAL DEVELOPMENT AND CHANGE MANAGEMENT NUMBER OF EMPLOYEES 4 Link with Zuidas: Mindfulbizz has roots in the business world (Robert Walters, Roland Berger and others) and is aware of the fact that in Zuidas pressure to perform is high. Reason for becoming a Hello Zuidas member: We joined because we want to contribute to mindfulness and the quality of life in Zuidas, to going beyond professional success and to connecting with yourself, other organizations and your actual surroundings. COMPANY FLEXFORM AMSTERDAM, FLAGSHIP STORE • SECTOR INTERIOR DESIGN • NUMBER OF EMPLOYEES 3 Link with Zuidas: With locations in world cities like New York, London, Shanghai and Tokyo, Amsterdam now has its own Flexform Monobrand Store in dynamic Zuidas, with a spectacular ‘design hub’ created by Co van der Horst. Reason for becoming a Hello Zuidas member: Hello Zuidas is a terrific platform for connecting, informing and organizing stakeholders, and we want to get involved as well.
ARTZUID IN ZUIDAS Among the artworks featured in this year’s ArtZuid sculpture route will be a fantastic installation by Christóbal Gabarrónon Gershwinplein. Titled Enlightened Universe, the work is an
interactive sculpture consisting of 70 life-size figures standing with hands linked around a
Following the success of the first
globe to form a human chain of worldwide citizenship, solidarity, tolerance, respect for nature
GET LOST art trail in 2015, a new
and shared responsibility. ArtZuid kicks off on 19 May, with this and many other works in
edition is coming to Zuidas in
summer 2018, bringing together the worlds of art and business to
inspire each other. Check out
With summer just around the corner it’s
time to get in shape! Clubsportive can
help, with one, three and five-day detox plans coordinated with juices from JuiceBrothers. Detox with five or more of your colleagues and get a 15% discount if you sign up now! Shape up for summer and put your energy in high gear. For more information and to register: email@example.com.
RIALTO AT THE VU CAMPUS! Enjoy the latest films twice a month (thursday 5:45 pm) at VU Amsterdam’s Rialto, with screenings of premiers and pre-premiers of leading award-winning international films in association with Griffioen. This initiative
LOETJE IS COMING
in the dynamic heart of VU Amsterdam
Steak aficionado Loetje is opening in Zuidas,
brings the campus, local residential and
with a brand new location in a development
professional communities together in an
slated for completion in late 2017. Situated
inviting, lively, multifunctional environment
along the newly dug Boelengracht, directly
where science, society, art, culture and
opposite VU Amsterdam, the restaurant
business can meet and mingle. Check out
will have a waterside terrace. We’re looking
forward to savouring Loetje’s famous steaks!
Members Hello Zuidas • May 2017
If your company isn’t on this list, please contact firstname.lastname@example.org 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78.
900 Mahler (Syntrus Achmea) ABN AMRO Accendium Accenture Adaptics À Deauville AkzoNobel Alvarez & Marsal Benelux Amsterdam in Business AICS Amsterdam RAI Amsterdamse Bos APG Arcadis Art Zuid ASEGA Legal ASEGA Media Asunaro Holland Interplan Atrium Meeting Centre AVIS BackWERK Zuidas Bagels & Beans Baker & McKenzie Beheermij WTC Amsterdam Being Development Big Brothers Big Sisters A’dam Bilfinger Real Estate Blue Boat Company Bolenius Bouwens& Boyden Global Executive Search Breevast Broersma Nieuwbouw Bristol Global Mobility Europe Bushwick Caffè Belmondo CBRE B.V. citizenM Club Sportive Colliers International Consultants CompaNanny Corporate Housing Factory Cosmo Hairstyling Crowne Plaza A’dam South D&B The Facility Group De Brauw Blackstone Westbroek De Hypotheker Deloitte De Nieuwe Poort Dentons Boekel Domeco Development B.V. Dudok Patisserie Edelman Eden McCallum Eefje Voogd Makelaardij Eigen Haard Element Hotel ENGIE Euro CCP Euroinfra EY Fam. Advocaten Financial Offices Fit 20 Flexform Amsterdam Fortron B.V. Freshfields Bruckhaus Deringer Fris Makelaars G&S Vastgoed Gentlemen’s Place Gerrit Rietveld Academie Grand Café Mahler Greenberg Nielsen Green Business Club Greenwheels Gustav Gym Gustavino GVB
79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 141. 142. 143. 144. 145. 146. 147. 148. 149. 150. 151. 152. 153. 154. 155. 156. 157.
HAB Int. Accountants & Consultants Hago Nederland B.V. Handelsbanken Health & Therapy Centre Hestia Kinderopvang Het Amsterdamse Proeflokaal Het Zwarte Fietsenplan Holiday Inn Amsterdam Houthoff Buruma InAmsterdam INBO ING Rayon A’dam Zuid West JLL Kardan Kempen & Co Kenko Kitchen Koetjes en Kalfjes Legal Issues Lexence Liander Limon Loyens & Loeff Lunshof Makelaardij Maarsen Groep Beheer B.V. Made in May Markit Market 33 MBO College Zuid Mech Make & Take Miles Building Mindfulbizz Mondzorg Praktijk Zuidas MUFG Bank (Europe) N.V. Multicopy A’dam WTC Mylk Nationale Postcode Loterij NDI ICT Solutions Nederlandse Ver. van Banken Nedstede Real Estate NEWNRG NH Amsterdam Zuid Nicolaas Lyceum NL Real Estate Novotel Amsterdam City NS NVD Beveiligingsgroep Oliver’s Openbare Bibliotheek ORAM Oranje-Nassau Energie B.V. OVG Real Estate Ox & Bucks Partou Kinderopvang Pathé Phisage Beauty & Wellness Platform Beter Benutten PRISM Amsterdam Projectorganisatie Zuidasdok Property NL B.V. Provast Puramis Consultancy Qbic Hotels Q-Park Nederland Rabobank A’dam Markt Zuid Ravel Residence Regus Restaurant het Bosch Restaurant Nine RGA International Reinsurance Rivers Rob Peetoom Ronald McDonald Huis VUmc Rosarium RoyalCast Russell Reynolds Associates Savills Amsterdam SCOR Global Life SE Season-Flowers Securitas
158. SLFMD Tailoring 159. Spaces 160. Speakeasy Inc. 161. Spine Health Incompany 162. Spirit Hosting & Promotions 163. Stadsdeel Zuid 164. Stella Agency & Academy 165. Stibbe 166. St. Olympisch Stadion A’dam 167. Summertime 168. Sushi Time 169. Symphony’s 170. Taalcentrum - VU 171. Tandartsenpraktijk Van de Veer 172. Taylor Wessing 173. Tax Consultants International 174. Taxicentrale Amsterdam (TCA) 175. The Bank of New York Mellon 176. The Barn 177. The Basket 178. The Bikevertising Company 179. The Harbour Club Café 180. The Office Operators 181. The TailorMates 182. Thomaskerk Amsterdam 183. TopJobs Consultants 184. TREC 185. Tribes 186. Trigion 187. Triple Ace 188. Urban Salad 189. Valid Express 190. Vesteda 191. VimpelCom 192. Visser Communicatie 193. Vistra 194. Vrije Universiteit Amsterdam 195. VU Medisch Centrum 196. VU University Press 197. Wagamama 198. Webster University 199. Wieringen Prins 200. Wineboutique & Spirits 201. Wintertaling 202. Wonam 203. Worldeye Amsterdam 204. WTC Amsterdam 205. WTC A’dam Business Club 206. WTCafé De Blauwe Engel 207. Xavier (Syntrus Achmea) 208. Your Assistant 209. Zibr 210. Zuidas gemeente Amsterdam 211. ZuidasTravel.nl 212. Zuidschans 213. Zwaan II
COLOFON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW – Amsterdam, NL +31 (0)20 333 7441 email@example.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. Magazine Hello Zuidas is issued by ASEGA Media & Communication Gustav Mahlerplein 2 (Viñoly Tower, Zuidas) 1082 MA – Amsterdam Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 799 7413 • +31 (0) 13 545 3298 firstname.lastname@example.org • www.asega.nl Editor-in-chief Romy Lange Management Bob Oostelbos Sales executives Romy Lange, Odette van der Veeken, Nicole Pak Art Director & Graphic Designer Mieke Verberkt • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Kiki Dröge, Kika Samsom, Greg Shapiro, Jos Moerkamp, Christine Spanjaard & Maartje Oome Photography Davien Hulsman & Lotte de Graaf Editorial advisory board Sasja Albersen, Jos Moerkamp, Olivier Otten & Eline Hoogendijk Thanks to Luc Kusters, Zuidas (Gemeente Amsterdam), Kroonenberg Groep, Maarsen Groep, Property NL, Greg Shapiro, Zuidasdok, Financieele Dagblad, PropertyNL, advocatie.nl, Webster University, Zuidas Botanic Garden, UNStudio, Van de Veer dental practice, Crowne Plaza AmsterdamSouth & Bilderberg Garden Hotel Printed by Gianotten Printed Media Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at email@example.com Print run each edition 20.000 copies Circulation It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency Six times a year (bi-monthly) Copyright © 2017 ASEGA Media & Communication. All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.