Why Exhibit at SourceDirect?
SourceDirect is the premier hub for importers, distributors, online retailers, wholesalers, manufacturers, and product developers worldwide.
Global sourcing professionals shop SourceDirect to discover suppliers across a wide range of categories, including gift, home, toy, beauty, apparel, fashion accessories, pet products, general merchandise, electronics, private label items, and more. And with the power of ASD Market Week behind it, SourceDirect is a can’t miss opportunity to promote your products abroad.
SourceDirect offers access to a diverse range of buyers, from big wholesalers to growing retailers. I recommend exhibiting here— you’ll build relationships with more customers, your business will grow, and you’ll find success.”
Mingchen Trade Co., LTD | China
SourceDirect has been a great platform for us, helping us connect with importers and secure strong leads and new customers. It’s the best show in the U.S., offering opportunities we haven’t found elsewhere.”
GB Party World | India
ASD Market Week
Held twice a year in Las Vegas, ASD is the number one order-writing show in the U.S. where thousands of retailers, wholesalers, and distributors of all sizes shop for on-trend, high-margin products. SourceDirect is Co-located with
1M+ Products. 19+ Categories. All Under One Roof. Quick Facts About ASD Market Week
With 19+ product categories conveniently
Who Shops SourceDirect?
Buying
Exporters
This was our first time at SourceDirect/ASD Market Week and our first tradeshow ever for the company. Our supplier recommended the show and it was a very good experience. We got many customers, very good ones, and some new, smaller companies.”
- Alvaco Enterprises | Mexico
Since attending SourceDirect, our business has grown exponentially. It’s important to put a face to a name with overseas manufacturers and we connected with several factories onsite. We attend other markets, but nothing comes close to the profit margins we see with our products from SourceDirect.”
Categories Buyers are Searching For
VIP Buyers That Have Attended:
Fragrance Outlet
Every day we get at least 40 customers. All of the customers are very interested in our products – they love it! The layout of the show is great.”
– Yiwu Yanrui Arts&Crafts
Co., LTD | China
We had a great show and made great contacts in SourceDirect! We’re going to make new proposals and start some new relationships - we couldn’t have done that without visiting ASD.”
- Goldsmith Duty Free | USA
Where in the world?
While 90% of our Attendees are from the U.S.ASD also draws in thousands of buyers from 80 countries!
Where Our International Attendees are from Top Exhibiting Countries in SourceDirect
Top 8 Attending Countries at ASD:
China
Brazil
India
Republic of Korea
Turkey
Hong Kong
Nepal
Vietnam
LATAM Buyer Highlight: ANIERM
ANIERM, the National Association of Importers and Exporters of Mexico, is a non-profit supporting foreign trade. It fosters global business ties, offering education, guidance, and legal advice while bridging private and government sectors. With the organization’s support, ANIERM members are able to come to ASD Market Week, build new connections, and shop the show floor.
The SourceDirect Advantage
It pays to exhibit in SourceDirect! SourceDirect offers unique onsite experiences that engage and educate buyers on international offerings while fostering valuable networking opportunities.
Lounge and Matchmaking Desk
A central hub for buyers to recharge, network, and learn about the international offerings in SourceDirect. Staffed with matchmaking experts, this is a go-to resource for buyers to gain valuable information on SourceDirect exhibitors and find suppliers that meet their buying needs
Guided Buyer Tours
Hosted in English and Spanish, and led by industry experts, these complimentary tours take place directly on the show floor and provide buyers with the foundational knowledge they need to begin sourcing internationally.
Exhibitor Awards
ASD Market Week proudly honors exceptional international exhibitors through our awards program. This initiative celebrates excellence within the buyer, exhibitor, and retail community, with winners receiving year-round promotion across multiple ASD platforms.
Something for Every Buyer
SourceDirect features dedicated spaces with unique offerings and opportunities that attract a diverse array of buyers.
Sourcetique is an innovative platform featuring 100 global suppliers with small minimums, providing retailers of all sizes the opportunity to source products from around the world.
EXPRESS LANE
Express Lane connects buyers with vetted international suppliers holding U.S. or Mexico inventory, offering fast lead times, low MOQs, drop shipping, and hassle-free sourcing without import duties or tariffs
LaunchPad offers first-time exhibitors a low-risk way to test the market, showcase products to buyers, and experience the show while preparing for a larger presence in the future.
EXCITING CHANGES IN 2026!
A More Efficient, Buyer-Centric Experience
ASD Market Week is evolving in 2026 with changes designed to enhance the buyer experience, drive more productive outcomes for exhibitors, and streamline operations across the board.
• New 3-Day, Mid-Week Format: To be more efficient, in line with industry trends, and respond to buyer preferences
• New Hall Configuration: In North and Central Hall to unify the floorplan layout, improve traffic flow, and boost buyer discovery between product categories
• Additional Investment in Buyer Acquisition: With a focus on increasing both quantity and quality of buyers, ensuring that they are the right buyers for your products
For more information about the changes coming to ASD Market Week in 2026 visit asdonline.com/2026
SourceDirect is located in North Hall directly behind buyer registration!
ASD is an excellent place to discover quality suppliers at great prices, and SourceDirect has been a standout for finding unique products. Over the years, we’ve built strong business relationships with many SourceDirect suppliers and continue to work with them.”
- Woolworth Mexico | Mexico
I’m an Importer/Distributor with over 500 products and I love SourceDirect because I can find everything here and it’s fun to see what’s new. Since I buy large quantities, I come here and buy products at great prices.”
- Playing Cards Plus, LLC | USA
