2022 Communications Report
1
Hub KPI’s
Audience Overview
3 Hub KPI’s
7.4% 3.8% 8.8% 0.1%
Hub KPI’s Most Viewed Pages
4
1.3%
Is it easy to find what you are looking for on The Hub? (1 is easy 5 is difficult)
Is the most relevant information to you accessible via your dashboard?
Additional comments:
Additional comments:
the detailed documents
for
form is very
camp
find.”
5
“Sometimes
such as
requirements are very difficult to
“Yes, except
co curricular forms” “Absence
convenient” 0 20 40 60 80 100 120 140 160 180 200 YES NO Hub KPI’s Parent Survey 234 Respondents 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 1 2 3 4 5
“Menu system is a bit convoluted.” “Search should be better. It brings up a lot of old data” “It’s improved” 24.4%
Hub KPI’s Parent Survey
Which Hub Notices do you value the most? (select 1 or more)
The frequency of the Hub Notices I receive are:
Year/Campus Specific 74.7%
School Events and Activities 80.7% Co curricular 67.5%
Sport 50.8%
Health Alerts 38.0%
Student Wellbeing 30.7%
Community 30.3%
Hub Tips 10.6%
Additional comments:
“I am very glad they are sent as emails a push email is the only way I will see news.”
“I use the hub app it’s quicker than logging in and reading notices.”
“Please indicate health alerts of effected year groups.”
enough Just right Too much
Additional comments:
“It would be great to have a reminder the day before events or when things are due.”
“Music concerts need more notice please.”
not sure what the difference is between notices and news.”
6
“I'm
36 0 20 40 60 80 100 120 140 160 180 200 Not
Hub KPI’s Parent Survey
Is the information up to date?
Additional comments:
“Sometimes it is difficult to find old notices.”
“Mostly except wet weather”
Which three Hub pages do you have saved to your Favourites, or you most frequently visit?
Additional comments:
“Didn’t know you could.”
Daughters Co-curricular
Forms
“I need to work out how to save the other hub pages to the dashboard”
“It’s so hard to find forms.”
7
0 50 100 150 200 250 YES NO
1 2 3 My
Hub KPI’s Parent Survey
How easy are forms to complete on The Hub? (1 is easy 5 is difficult)
What is missing what would you like to see added to the Hub?
Additional comments:
“It’s easy to complete the forms, particularly now with the added feature showing you it’s submitted.”
“Sometimes I can't fill out same form twice for twins and have to login again, can this be fixed?”
“Completing them is easy. Finding them is not. I always just have to follow the link in the email.”
“A way to add important dates to personal calendar.”
“Obvious Wet weather link on dashboard that’s updated.”
“Lunch ideas (seriously), tips on helping our daughters negate the expectation of Ascham School Life.”
“Better layout, filter calendar for year group..”
“Parents directory from other years.”
“Link from the calendar to the notification email / details about that event.”
“Generally, a more user-friendly design and better search function.”
“Easier navigate from iPhone.”
“Late enrolment form for different co-curricular.”
“The relevant activities for the term or year relevant to my daughter all in the one place (school activities).”
“Go back to basics. Map the journey of a family, not a student. Workshop with parents about what they need/want and design accordingly. Allow parents to opt out of emails and notifications. The one stop shop should be the Hub i.e there are too many channels and it’s confusing..”
8
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 1 2 3 4 5
Publications
Ascham Weekly Parent Survey
Additional comments:
What do you value the most in The Ascham Weekly?
“I would like to see updates from other senior members of the school team on their areas of responsibility and not just from Mr Powell.”
“Could we have more photos in the Weekly?”
“Mr Powell's message does not provide much in the way of thoughtful and thought provoking pieces reflecting upon and reinforcing the values of Ascham, which is what I believe a Principal/Head of School should be doing. I can find a recital of the weeks events elsewhere, but I would really like to see written demonstration of leadership and reinforcement of culture.”
10
8.50% 46.10% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Events Feature Articles Hub Tips Latest News Mr Powell’s message The Week Ahead
Publications
11 0 10 20 30 40 50 60 70 Avg Open Rate % Senior School 2022 2021 2020 63% 42% 52 54 56 58 60 62 64 66 68 70 72 Avg Open Rate % Fiona 2022 2021 2020 52 54 56 58 60 62 64 66 68 70 72 Avg Open Rate % Hillingdon 2022 2021 2020 62.6% 67.5% 70.0% 58.6% 60.2% 61.8% 46.1% 59.0% 59.1% 4% 12.5% 7.3% 1.2% 8.2% 2.7% Publications Ascham Weekly Comparison rates Distribution 2,140 Distribution 573 Distribution 422
Publications Hub
From the Head of School
/news-notices/news/from-the-head-of-school-2021-09-02_02-51-46-pm
/news-notices/news/from-the-head-of-school-2021-09-09_03-44-39-pm
/news-notices/news/from-the-head-of-school-2021-10-07_03-28-45-pm
/news-notices/news/from-the-head-of-school-2021-10-14_01-05-47-pm
/news-notices/news/from-the-head-of-school-2021-10-21_01-28-04-pm
/news-notices/news/from-the-head-of-school-2021-10-28_11-31-51-am
/news-notices/news/from-the-head-of-school-2021-11-04_12-19-10-pm
/news-notices/news/from-the-head-of-school-2021-11-11_01-06-51-pm
/news-notices/news/from-the-head-of-school-2021-11-18_02-11-35-pm
/news-notices/news/from-the-head-of-school-2021-11-25_01-38-29-pm
/news-notices/news/from-the-head-of-school-2021-12-02_01-43-16-pm
/news-notices/news/from-the-head-of-school-2021-12-09_12-42-38-pm
/news-notices/news/from-the-head-of-school-2022-01-27_03-56-39-pm
/news-notices/news/from-the-head-of-school-2022-02-03_01-19-46-pm
/news-notices/news/from-the-head-of-school-2022-02-10_04-00-45-pm
/news-notices/news/from-the-head-of-school-2022-02-17_02-25-35-pm
/news-notices/news/from-the-head-of-school-2022-02-24_11-20-43-am
/news-notices/news/from-the-head-of-school-2022-03-03_11-39-05-am
/news-notices/news/from-the-head-of-school-2022-03-10_10-56-46-am
/news-notices/news/from-the-head-of-school-2022-03-17_04-40-22-pm
/news-notices/news/from-the-head-of-school-2022-03-24_01-26-36-pm
/news-notices/news/from-the-head-of-school-2022-03-31_02-09-54-pm
/news-notices/news/from-the-head-of-school-2022-04-06_03-10-52-pm
/news-notices/news/from-the-head-of-school-2022-04-28_02-18-18-pm
/news-notices/news/from-the-head-of-school-2022-05-05_01-47-07-pm
/news-notices/news/from-the-head-of-school-2022-05-12_02-46-58-pm
/news-notices/news/from-the-head-of-school-2022-05-19_12-56-29-pm
/news-notices/news/from-the-head-of-school-2022-05-26_11-29-27-am
/news-notices/news/from-the-head-of-school-2022-06-02_04-26-18-pm
/news-notices/news/from-the-head-of-school-2022-06-09_12-10-58-pm
/news-notices/news/from-the-head-of-school-2022-06-16_01-55-28-pm
/news-notices/news/from-the-head-of-school-2022-06-23_12-46-37-pm
/news-notices/news/from-the-head-of-school-2022-07-21_01-47-24-pm
/news-notices/news/from-the-head-of-school-2022-07-28_12-01-52-pm
/news-notices/news/from-the-head-of-school-2022-08-04_11-54-57-am
/news-notices/news/from-the-head-of-school-2022-08-11_12-47-26-pm
/news-notices/news/from-the-head-of-school-2022-08-18_12-52-08-pm
/news-notices/news/from-the-head-of-school-2022-08-25_11-52-39-am
/news-notices/news/from-the-head-of-school-2022-09-01_12-49-18-pm
2022: page views (average) Vs 2021: page views (average)
0 100 200 300 400 500 600 700
19.5% 10 Feb 2022 611 views
Senior School Swimming and Diving Carnival, The Dalton Difference, APA AGM.
Year 7’s first Senior School assembly, Year 7 boarders for afternoon tea. 3 Feb 2022 524 views 7 Oct 2021 498 views
Prep students back, Remote Learning Plan continues, Year 12 working towards their HSC.
Featured Articles
/news-notices/news/feature-article-breakthebias
/news-notices/news/feature-article-inaugural-leadership-presentation-assembly /news-notices/news/feature-article-having-the-alcohol-discussion /news-notices/news/feature-article-good-ways-to-cope-with-bad-news /news-notices/news/feature-article-dalton-beyond-the-school-gates /news-notices/news/feature-article-congratulations-mr-charlton /news-notices/news/feature-article-building-resilience-post-pandemic /news-notices/news/feature-article-building-belonging-post-pandemic
/news-notices/news/feature-article-national-mental-health-month /news-notices/news/feature-article-managing-screen-time /news-notices/news/feature-article-managing-overwhelm /news-notices/news/feature-article-managing-homesickness /news-notices/news/feature-article-lou-s-place-a-safe-place-for-women
/news-notices/news/feature-article-the-conflict-in-ukraine /news-notices/news/feature-article-sophie-s-dalton-path-to-medicine /news-notices/news/feature-article-sextortion-what-you-need-to-know /news-notices/news/feature-article-sage-keeping-the-consent-conversations-alive /news-notices/news/feature-article-respectful-language
/news-notices/news/feature-article-up-close-with-shellie-davis /news-notices/news/feature-article-up-close-with-lindsay-cotterill /news-notices/news/feature-article-up-close-with-liam-cole /news-notices/news/feature-article-up-close-with-daniel-trent /news-notices/news/feature-article-understanding-adolescence /news-notices/news/feature-article-transitioning-back /news-notices/news/feature-article-the-wellbeing-barometer /news-notices/news/feature-article-the-rosetta-stone-a-reflection-on-repatriation
/news-notices/news/feature-article-up-close-with-stuart-hanrahan
Publications Hub
28 Oct 2021 278 views Up close with Shellie Davis. 2022: page views (average) Vs 2021: page views (average) Inaugural Leadership Presentation Assembly. 11 Aug 2022 276 views 31 Mar 2022 266 views Sophie’s Dalton Path to Medicine. 21.0% 0 50 100 150 200 250 300
14 63% 42% 49.2% 19.4% 44.1% 19.7% 0 10 20 30 40 50 60 70 80 Open Rate% Click Rate% (Edition 1)% 50.2% 68.7% Most popular links: • DD edition 1 video (959 clicks) • Dalton with Mrs Dubb (603 clicks) • Mrs Catherine Crawford (434 clicks) Most popular links: • Memories of the Dalton Plan(529 clicks) • Dalton Beyond the Gates video (299 clicks) • Thriving with Dalton (206 clicks) Publications The Dalton Difference (Celebrating 100 Years of The Dalton Plan) Comparison Rates (Edition 2)% (Edition 3) 68.3% 5.4%6.1% 10.2% 61.8% Most popular links: • Dalton International Conference video (692 clicks) • Dalton flourishes at Ascham (203 clicks) • The Joy is the Study (188 clicks) Distribution 12,000+
Dalton Extra Parent Survey
How much do you enjoy the Dalton Extra? (hard copy)
15
26.00% 9.40% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% I don't read it I like to flick through and look at the pictures I love reading my Dalton Extra from cover to cover I love reading only the articles that interest me I'm new to Ascham but can't wait to receive my copy of the Dalton Extra Publications
(Digital) Dalton Extra Comparison
16
Publications Dalton Extra Online 0 50 100 150 200 250 300 2021 2020 2019 Distribution 257 Distribution 553 Distribution 383 Open rate: 52.7% Open rate: 49.3% Open rate: 60.3%
17 63% 42% 0 10 20 30 40 50 60 Open Rate% Click Rate% (Issue 6) (Issue 7)% 49.2% 19.4% 44.1% 19.7% 0 500 1000 1500 2000 2500 Open Rate% Click Rate% (Issue 8) (Issue 9)% 50.2% 20.2% 54.3% 14.7% Most popular links: Births, Deaths, Marriages (776 clicks) Kate Vincent Little Obituary (409 clicks) Margaret Stone Obituary (221 clicks) Most popular links: Esther Chong Obituary (510 clicks) Allegra fights for a better climate (263 clicks) Michelle Grey founds culture vault (155 clicks) Publications AOG eNews Comparison Rates Distribution 4,332 Distribution 4,268 Distribution 4,327 Distribution 4,182
Website KPI’s
Audience Overview
19 Website KPI’s
6.7% 9.5% 7.0% 12.7%
Website
Most Viewed Pages
20
KPI’s
7.9%
Dalton
Applications Form
Internship Program
Art Show
21 HSC
Alumni
100 Years of
Enrolment
Website KPI’s Featured Pages 32.2% 13.1%
Social Media
Media Parent Survey
23 Which Ascham social media channels do you follow? 4.70% 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Facebook Instagram LinkedIn YouTube Social
20 0 20 40 60 80 100 120 140 160 180 200 Not enough Just right Too much The frequency of posts from Ascham are:
Additional comments:
“Would
“All
“Some
24 Which social media posts do you enjoy the most? (select one or more) 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% Academic Achievements Old Girls News Boarding News Charity Events Class Events Co-curricular Excursions/Incursions Guest Speakers Job Opportunities Music Parents/Grandparents School Events and Activities School Productions Sport Staff News Student Wellbeing Social Media Parent Survey
love to see camp posts when the girls go away. Always wonder what they’re up to.”
posts appreciated.”
of the social media posts are fairly irrelevant and the target audience is unclear they could be improved.”
Social Media Parent Survey
What other social media platforms do you use regularly?
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
25
0.00%
None Pinterest Snapchat WhatsApp TikTok Twitter
Top Performing Posts
1 2
Social Media Instagram Ascham School Interactions calculated as: likes, comments, direct messages, shares, saves, poll responses, visiting your profile, clicking links, mentions, tagging on your post or story. Top Performing Stories 613 New Followers 23.6% 236 Posts 22.1% 164 Stories (New) Low Performing Posts Low Performing Stories 256 Average ‘Likes’ per post 16.8% Engagement 3.6 Average ‘Comments’ per post 20.0% KPI’s
Ascham Old Girls’
Top Performing Posts
1 2
Social Media Instagram
Interactions calculated as: likes, comments, direct messages, shares, saves, poll responses, visiting your profile, clicking links, mentions, tagging on your post or story. Top Performing Stories 125 New Followers 78 Posts 37 Stories (New) Low Performing Posts Low Performing Stories 98 Average ‘Likes’ per post 8.8% Engagement 2.9 Average ‘Comments’ per post 44.9% 9.6% 5.1% KPI’s
Engagement calculated as: likes, comments,
Top Performing Posts
saves, viewing a video or clicking a link.
28 1 2
KPI’s Social Media Facebook Ascham School 175 Page Likes 25.0% 156 New Followers 6.4%
shares,
Media
Ascham Old Girls’
KPI’s
Engagement calculated as: likes, comments, shares, saves, viewing a video or clicking a link.
Top Performing Posts
29 1 2
Social
Facebook
34 Page Likes 3.5% 27 New Followers 3.4%
2 Top Performing Posts 523 New Followers Social Media LinkedIn 16.3% Engagement rate calculated as: (Clicks + Likes + Comments + Reposts + Follows) / Impressions. 7780 Page Views 4349 Unique Visitors 21.9% Engagement rate 44.5% Engagement rate 13.7% Engagement rate (New) (New) KPI’s
Media
Stream
Overview
31 1 2 Social
YouTube Live
38.6% 6.7% 2022 2022 2022
Social Media YouTube Videography
Overview
32 1 2
14.6% 38.5% 41.6%
