5 minute read
Hitting the right notes
Start a conversation with a doctor today
Madeline Chikamba, MD Internal Medicine Chad Curtis, DO Family Medicine
Get connected to the right care, close to home
Do you have health questions or symptoms that have been weighing on your mind or waiting on your list? It’s easy to reach out to Drs. Madeline Chikamba and Chad Curtis with Ascension Medical Group and start a conversation about:
• Annual checkups and physicals • Screenings • Care for new symptoms or chronic conditions • Care for the whole you — including mental and emotional health • Scheduling imaging and lab tests • Prescriptions through Ascension Rx or your preferred pharmacy • Connection to specialists for additional care Schedule now at ascension.org
Wherever and whenever you need us, we’re here — with same-day and next-day care and virtual visits.
Madeline Chikamba, MD Ascension Medical Group St. Vincent Anderson Internal Medicine and After Hospital Care 2101 Jackson St., Suite 209 Anderson, IN 46016
Chad Curtis, DO Ascension Medical Group St. Vincent Anderson Primary Care 141 W. 22nd St., Suite 311 Anderson, IN 46016
866-781-7649
We’re maintaining strict precautions to keep you safe.
Ascension St. Vincent © Ascension 2021. All rights reserved.
Hitting the right notes
CAMPAIGNS HIGHLIGHTING CLINICIANS HELP CONSUMERS CONNECT WITH ASCENSION
Gratitude for each other and those we serve, messages of hope and healing, and our commitment to care for all at the right time, in the right place, are unifying themes in several marketing campaigns launched in late 2021 and into the new year.
CALLED TO SERVE
Ascension’s nurses, doctors, other clinicians and associates love what they do. And each individual has a reason he or she was called to serve.
Those countless reasons, and the gratitude our associates feel for each other, were the inspiration for a new marketing and brand campaign that launched at the end of last year and continues today.
The campaign features the voices of our clinicians and associates and highlights their joy in caring for those we’re privileged to serve.
Created by Ascension Marketing and Communications to continue building awareness and preference for Ascension as
— NICK RAGONE, JD, EXECUTIVE VICE PRESIDENT AND CHIEF MARKETING AND COMMUNICATIONS OFFICER, ASCENSION
the compassionate, personalized care choice for all, this campaign shares how that spirit of service unites us all.
The television commercials repurposed an instrumental version of the original song “I’m Not Going Anywhere” written and produced by Kelly Lang. Kelly, a professional musician and former Ascension patient, wrote the song as an ode to her caregivers and to others struggling with cancer diagnoses. The song was the unifying thread and focus in Ascension’s previous “Your Care is Our Calling” campaign and has become a signature identifier for the Ascension brand.
“Our caregivers are the healing hands and hearts of our ministry, and this campaign beautifully captures their compassion in service to all,” said Nick Ragone, JD, Executive Vice President and Chief Marketing and Communications Officer, Ascension.
The integrated campaign, including market-customized TV commercials, newspaper ads, social media and public relations outreach, appeared in all Ascension markets during the year-end holiday season and will continue through spring 2022. TV commercials aired during high-profile events such as the 95th annual Macy’s Thanksgiving Day Parade.
REMOVING BURDENS
Based on ongoing consumer research conducted by Ascension’s Market Intelligence team, consumers continue to look for care options that remove the burdens of finding a doctor and scheduling an appointment, and the perceived barriers of coordinating and managing their healthcare. To meet consumer expectations, a new primary care access and promotion campaign is launching in 2022 that communicates the ease of connecting to and receiving care with Ascension Medical Group providers and care teams.
Many reasons call us to care for you
At Ascension St. John, you’ll find nurses, doctors, caregivers and more who deeply care about you and your health. We have countless reasons for loving what we do: listening and caring for you — body, mind and spirit. Whenever you need care, we’ll be there with the right care, at the right place, at the right time. It’s our calling.
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© Ascension 2022. All rights reserved.
The campaign creates a unified approach and messaging for primary care engagement that promotes ease and accessibility based on consumer need and expectations. Knowing that consumer healthcare needs may change based on the time of year or age or lifestyle of a consumer, advertising elements engage around appointment availability as well as messaging that supports the right care in the right place at the right time. The campaign is designed to complement other campaigns that showcase the trusted voices of Ascension leaders and providers while reinforcing Ascension’s brand promise to listen and care for all.
Advertising elements are customized by market and location, and include toolkits and signage for Ascension Medical Group locations. Newspaper ads, radio spots, outdoor billboards, social media content, online advertising and earned media, as well as email and direct mail, support this campaign across Ministry Markets.
To view and share the “Reasons We Care for You” television commercial, visit youtube.com/watch?v=HMiQPaljxR0.
A NEW CAMPAIGN IS POSITIONING ASCENSION AS THE BRAND OF CHOICE FOR WOMEN
In support of the Ascension Strategic Plan and the priority for women’s health programs across Ministry Markets, Ascension will soon debut influencer and testimonial-driven advertising that reaches women at any age for any need. The new approach creates a comprehensive identity for women’s care — including maternity care and gynecology, heart care, oncology, weight loss, and other services including lab, imaging and pharmacy.
The new women’s care advertising positions Ascension as the right choice every step of the way with doctors who start by listening — and then working with women to build a relationship throughout their life for themselves, their children and others in their care.
Advertising elements include new newspaper ads, radio, outdoor billboard advertising, social and earned media, as well as online and storytelling content designed to share. Additional media placements in trusted online communities and sites featuring women influencers will extend the reach of the campaign.
Get care for your health needs — big and small
Start a conversation with a doctor who listens
Do you have health questions or symptoms that have been weighing on your mind? Reach out to care teams at Ascension Medical Group Wisconsin and start a conversation about screenings, new symptoms and chronic conditions. And if you need other care and services, including imaging and lab tests, and prescriptions with Ascension Rx or your preferred pharmacy, we’ll connect you. Choose from flexible appointments, same-day and next-day care, and virtual visits.
Schedule now at ascension.org
Ascension Wisconsin © Ascension 2022. All rights reserved.
We’re maintaining strict precautions to keep you safe.
