ASBIS Middle East Magazine - October 2023 - GITEX Edition - 2/2 by ASBIS Middle East

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Dubai, UAE: Lexar, a leading global brand in memory and storage solutions, is set to showcase the ‘future of data secure memory and storage solutions’ at the 43rd edition of GITEX GLOBAL, the world’s largest tech event that will take place from October 16 to 20, 2023, in Dubai. The company is well-positioned to capitalize on the growing demand for data secure memory and storage solutions through its wide range of award-winning products. The company will showcase its new, expanded portfolio that is designed on its corporate pillars of Reliability, Data Security and Quality for photographers, videographers, gaming professionals, content creators and PC enthusiasts, at General Manager Fissal MEA - Lexar Oubida its Booth D1, Hall No.1 of the Dubai World Trade Centre. Data storage for professional photographers, videographers, and content creators from the media and entertainment industry can be rather complex and challenging. Given that both these industries continue to face unprecedented challenges in the digital era, the demand for high-quality content, the proliferation of formats and platforms, the need for scalability and agility, and the threat of cyberattacks are some of the factors that put pressure on the industry’s data management capabilities. In addition, the rapidly growing internet users in the region coupled with the steep rise in the volume of data generated from various digital platforms have resulted in a significant demand for more advanced and secure data storage solutions. Commenting on their participation at the event, Fissal Oubida, General Manager of Middle East, Africa, and the Indian Subcontinent, Lexar, said, “GITEX GLOBAL is an opportunity for Lexar to highlight our deep commitment to the Middle East and Africa region. We are aggressively expanding our presence and market reach in the region through our ecosystem of partners. Our participation at this event not only gives us an opportunity to reinforce our existing relationships and build new ones, it allows us to showcase our latest memory and storage technologies that aim to boost productivity for our customers while also enabling them to store and access their data securely.” The new product lineup includes microSD™ cards, internal SSDs, DRAM and portable SSDs, which are designed to work seamlessly with multiple devices such as sports camcorders, tablets, smartphones, and even drones. As is the case with all Lexar products, the newly expanded portfolio will offer high-speed performance combined with higher memory capacities, allowing users to capture, access, play video/games and transfer high-definition multimedia files including 4K video at blazing speeds. “The increasing penetration of technologies such as artificial intelligence and Internet of Things, the proliferation of smart phones and laptops and the steady decline in the prices of consumer storage devices, such as HDD and SSD, are some of the factors driving the Middle East and Africa data storage market. Further, the digitization of information in residential and commercial places, along with surging usage of mobile computing devices such as laptops, smartphones and tablets are significantly contributing to the rising demand for next-generation memory solutions that can securely store huge amounts of data, and load, reload and identify relevant data in real time,” added Oubida.

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New AMD EPYC™ 9004 Series Processors

Supermicro Announces Future Support and Upcoming Early Access for 5th Gen Intel® Xeon® Processors on the Complete Family of X13 Servers Supermicro's Advanced GPU Systems for Generative AI Applications with Dual 5th Gen Intel Xeon Processors Will Take Advantage of the Increased Number of Cores, Performance, and Performance Per Watt in The Same Power Envelope San Jose, Calif., and Intel Innovation 2023 -- September 19, 2023 – Supermicro, Inc. (NASDAQ: SMCI), a Total IT Solution Provider for Cloud, AI/ML, Storage, and 5G/Edge, is announcing future support for the upcoming 5th Gen Intel Xeon processors. In addition, Supermicro will soon offer early shipping and free remote early access testing of the new Systems via its JumpStart Program for qualified customers. The Supermicro 8x GPU optimized servers, the SuperBlade® servers, and the Hyper Series will soon be ready for customers to test their workloads on the new CPU. "Supermicro's range of Generative High-Performance AI systems, including recently launched GPUs, continues to lead the industry in AI offerings with its broad range of X13 family of servers designed for various workloads, from the edge to the cloud," said Charles Liang, president, and CEO, Supermicro. "Our support for the upcoming 5th Gen Intel Xeon processors, with more cores, an increased performance per watt, and the latest DDR5-5600MHz memory, will allow our customers to realize even greater application performance and power efficiency for AI, Cloud, 5G Edge, and Enterprise workloads. These new features will help customers accelerate their business and maximize their competitive advantage."

Supermicro X13 systems will be able to take advantage of the new processors' built-in workload accelerators, enhanced security features, and increased performance within the same power envelope as the previous generation of 4th Gen Intel Xeon processors. Using PCIe 5.0, the latest peripheral devices using CXL 1.1, NVMe storage, and the latest GPU accelerators deliver reduced application execution times. Customers will soon be able to leverage the new 5th Gen Intel Xeon processors in the tried-and-tested Supermicro X13 servers, with no software redesign or architectural changes required, reducing the lead times associated with completely new platforms and CPU designs, resulting in a faster time to productivity. "5th Gen Intel® Xeon® processors build on the success of the Xeon platform, which has been leading the way in data center compute for several generations," said Lisa Spelman, CVP and GM Xeon Products & Solutions at Intel. "Our strong partnership with Supermicro will help deliver the benefits of 5th Gen Intel Xeon processors to customers soon and on platforms already proven in the data center." The Supermicro portfolio of X13 systems is performance optimized, energy efficient, incorporates improved manageability and security, supports open industry standards, and is rack-scale optimized.

Performance Optimized Support for the most performant CPUs and GPUs Support for DDR5 memory, which speeds up data movement to and from the CPUs, improving execution times. Support for PCIe 5.0, which doubles the bandwidth to peripherals, reducing communication time to storage or hardware accelerators. Support for Compute Express Link (CXL 1.1) allows applications to share resources, enabling applications to work with much larger data sets than ever before. Built-in Intel Accelerator Engines for workload-specific acceleration. These include Intel Advanced Matrix Extensions for AI, Intel Data Streaming Accelerator for networking and storage, Intel In-Memory Analytics Accelerator for memory-bound applications, Intel Dynamic Load Balancer for load balancing, and Intel vRAN Boost for increased efficiency on mobile network workloads. Intel Trust Domain Extensions (Intel TDX) will be in general availability with 5th Gen Intel Xeon processors. AI and Metaverse-ready with a wide range of powerful GPUs. Support for multiple 400G InfiniBand and Data Processing Units (DPU) enables real-time collaboration with extremely low latencies.

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Energy Efficient - Reduces Datacenter OPEX The systems can run in high-temperature data center environments up to 40° C (104° F), reducing cooling costs. Supports free-air cooling or rack-scale liquid cooling technologies. Support for multiple airflow cooling zones for maximum CPU and GPU performance. In-house design of Titanium level power supplies ensures improved operational efficiency.

Improved Security and Manageability NIST 800-193 compliant hardware platform Root of Trust (RoT) on every server node provides secure boots, secure firmware updates, and automatic recovery. Second-generation Silicon RoT designed to include industry standards opens up tremendous opportunities for collaboration and innovation. Open industry standards-based attestation/supply chain assurance from motherboard manufacturing through server production to customers. Supermicro has cryptographically attested the integrity of each component and firmware using signed certificates and secure device identity. Run-time BMC protections continuously monitor threats and provide notification services. Hardware TPMs provide additional capabilities and measurements needed to run systems in secure environments. Remote Management built on industry standard and secure Redfish APIs enables seamless integration of Supermicro products into existing infrastructure. A comprehensive software suite that enables rack management at scale for IT infrastructure solutions deployed across the core to the edge. Integrated and verified solutions with 3rd party standard hardware and firmware enable the best out-of-the-box experience for IT administrators.

Support for Open Industry Standards EDSFF E1.S and E3.S storage drives provide a future-proof platform with a common connector for all form factors, a wide range of power profiles, and improved thermal profiles. OCP 3.0 compliant Advanced IO module (AIOM) cards, which will provide up to 400 Gbps bandwidth based on PCIe 5.0. OCP Open Accelerator Module Universal Base Board Design for the GPU complex. Open ORV2-compliant DC-powered rack bus bar. Open BMC and Open BIOS (OCP OSF) support on select products. Supermicro will offer early access availability of X13 systems powered by 5th Gen Intel Xeon processors to qualified customers through its remote JumpStart and Early Ship programs. The Supermicro JumpStart program allows qualified customers to perform workload validation with the new Supermicro systems. Go to supermicro.com/x13 for details. SuperBlade® – Supermicro's high-performance, density-optimized, and energy-efficient multi-node platform optimized for AI, Data Analytics, HPC, Cloud, and Enterprise workloads. GPU Servers with PCIe GPUs – Systems supporting advanced accelerators to deliver dramatic performance gains and cost savings. These systems are designed for HPC, AI/ML, rendering, and VDI workloads. Universal GPU Servers – Open, modular, standards-based servers that provide superior performance and serviceability with GPU options, including the latest PCIe, OAM, and NVIDIA SXM technologies. Petascale Storage – Industry-leading storage density and performance with EDSFF E1.S and E3.S drives, allowing unprecedented capacity and performance in a single 1U or 2U chassis. Hyper – Flagship performance rackmount servers are built to take on the most demanding workloads along with the storage & I/O flexibility that provides a custom fit for a wide range of application needs. Hyper-E – Delivers the power and flexibility of our flagship Hyper family optimized for deployment in edge environments. Edge-friendly features include a short-depth chassis and front I/O, making Hyper-E suitable for edge data centers and telco cabinets. BigTwin® – 2U 2-Node or 2U 4-Node platform providing superior density, performance, and serviceability with dual processors per node and hot-swappable tool-less design. These systems are ideal for cloud, storage and media workloads. GrandTwin™ – Purpose-built for single-processor performance and memory density, featuring front (cold aisle) hot-swappable nodes and front or rear I/O for easier serviceability. FatTwin® – Advanced, high density multi-node 4U twin architecture with 8 or 4 single-processor nodes optimized for data center compute or storage density. Edge Servers – High-density processing power in compact form factors optimized for telco cabinet and Edge data center installation. Optional DC power configurations and enhanced operating temperatures up to 55° C (131° F). CloudDC – All-in-one platform for cloud data centers, with flexible I/O and storage configurations and dual AIOM slots (PCIe 5.0; OCP 3.0 compliant) for maximum data throughput. WIO – Offers a wide range of I/O options to deliver truly optimized systems for specific enterprise requirements. Mainstream – Cost-effective dual processor platforms for everyday enterprise workloads Enterprise Storage – Optimized for large-scale object storage workloads, utilizing 3.5" spinning media for high density and exceptional TCO. Front and front/rear loading configurations provide easy access to drives, while tool-less brackets simplify maintenance. Workstations – Delivering data center performance in portable, under-desk form factors, Supermicro X13 workstations are ideal for AI, 3D design, and media & entertainment workloads in offices, research labs, and field offices.

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Supermicro Introduces a Number of Density and Power Optimized Edge Platforms for Telco Providers, Based on the New AMD EPYC™ 8004 Series Processor The New Supermicro H13 WIO Family Includes Systems that are NEBS Compliant, Offer AC or DC Power Options, and Start at Only 80 Watts TDP with Scaling Up to 64 Cores -- Delivering Energy Efficiency, Flexible Configurations, and Platform Density for Intelligent Edge and Telco Applications San Jose, Calif., -- September 18, 2023 – Supermicro, Inc. (NASDAQ: SMCI), a Total IT Solution Provider for Cloud, AI/ML, Storage, and 5G/Edge, is announcing the AMD based Supermicro H13 generation of WIO Servers, optimized to deliver strong performance and energy efficiency for edge and telco datacenters powered by the new AMD EPYC™ 8004 Series processors. The new Supermicro H13 WIO and short-depth front I/O systems deliver energy-efficient single socket servers that lower operating costs for enterprise, telco, and edge applications. These systems are designed with a dense form factor and flexible I/O options for storage and networking, making the new servers ideal for deploying in edge networks. "We are excited to expand our AMD EPYC-based server offerings optimized to deliver excellent TCO and energy efficiency for data center networking and edge computing," said Charles Liang, president and CEO of Supermicro. "Adding to our already industry leading edge-to-cloud rack scale IT solutions, the new Supermicro H13 WIO systems with PCIe 5.0 and DDR5-4800MHz memory show tremendous performance for edge applications."

Supermicro H13 WIO platforms are single-socket servers powered by AMD EPYC 8004 Series CPUs with up to 64 cores, supporting the latest PCIe 5.0 x16 slots. The 1U short-depth version is designed with front I/O in a compact form factor solution supporting 3 PCIe 5.0 slots for expansion. It is quieter than traditional servers and with an operating temperature of up to 40~55°C, depending on the processor core count. The new WIO servers use Titanium power supplies, which increases energy efficiency, resulting in higher performance/watt for the entire system. “We are excited to work closely with Supermicro to deliver several application optimized systems that incorporate the new AMD EPYC 8004 Series processors. With this latest announcement, Supermicro continues to deliver an impressive portfolio of systems to market to address the needs of telco operators and service providers, where performance, energy efficiency, and system cost are of utmost importance.” said Lynn Comp, corporate vice president, Server Product and Technology Marketing, AMD. The short-depth version is designed with front I/O in a compact form factor solution and is quieter than traditional servers. It is ideal for telco and edge deployments with space and thermal limitations. The system also offers AC and DC options and features NEBS compliant design for telco-related operations. Overall, the AMD EPYC 8004 Series CPU is a powerful and versatile processor that helps telcos improve their networks' performance, efficiency, and security. AMD EPYC 8004 Series processors bring the energy efficient 'Zen 4c' core architecture into a purpose-built CPU to enable energy efficient, unique platforms that can power compute in intelligent edge and data center server deployments. With a lower core count CPU and wide thermal ranges and TDP ranges as low as 80W, with a top TDP of 200W. Utilizing the new SP6 socket, energy-efficient ‘Zen 4c’ processor cores, cost-efficient system designs, and thermal and acoustic characteristics to allow deployment in power-constrained, lower density data centers as well as in growing "outside the data center" uses such as edge, retail, telco and more. Advanced security, including Secure Memory Encryption (SME) and Secure Nested Paging, helps defend telco networks from cyberattacks. Edge computing, which brings processing and storage closer to where the data is generated, will benefit from the smaller form factor of the Supermicro servers and lower power consumption.

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Exploring Server and Networking Trends in MEA Get a glimpse of the latest server and networking trends in the Middle East and Africa with Harsh Bhandari, Business Development Manager at ASBIS ME. Discover how ASBIS is leading the way in this dynamic industry

Please tell us about the current market trends in the server and enterprise networking space, particularly in the Middle East and Africa region?

Harsh: In the ever-evolving landscape of server and enterprise networking, we are witnessing some compelling trends, especially in the Middle East and Africa. One dominant trend revolves around the growing fascination with artificial intelligence. Organizations are actively exploring AI projects to enhance their services and operations. The transformative potential of AI is a major driver in the market, capturing substantial attention.

Harsh Bhandari

Business Development Manager ASBIS Middle East

Another noteworthy trend is the rapid adoption of cloud solutions. Businesses and government entities are keen on migrating to the cloud, and we are witnessing this shift happening at a pace much swifter than in previous years. Cloud service providers have become pivotal partners in this journey, and we cater to this growing demand. Additionally, there is a surge in the demand for storage solutions. It's increasingly clear that data, regardless of its scale, holds intrinsic value. Organizations are eager to harness this value through AI-driven insights. This realization has led to a significant uptick in the demand for storage infrastructure. So, these three major trends - AI adoption, cloud migration, and the demand for advanced storage solutions - are shaping the current landscape of the server and enterprise networking sector. ASBIS has a longstanding presence in the distribution market. Could you elaborate on the brands ASBIS currently represents in the server and enterprise networking domain? Harsh: ASBIS has cultivated robust relationships with several leading vendors in the server and enterprise networking sector. These include Super Micro, Asus, NVIDIA, and Edgecore. Our portfolio spans a diverse range of offerings within the enterprise networking domain, allowing us to cater to a wide array of customer needs. Super Micro, NVIDIA, and Edgecore are the primary brands that we focus on, each offering unique solutions tailored to specific market demands. What specific regions does ASBIS serve from its Dubai office? Harsh: Our Dubai office serves as a strategic hub, managing operations across the entire Middle East and Africa region. In addition to catering to local clients, we also engage with export customers. Our reach extends as far as Mozambique, Bangladesh, and various CIS countries. This global footprint underscores our commitment to delivering innovative solutions and services across diverse markets.

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DATA CENTER SOLUTIONS

AMD EPYC™ 8004 SERIES PROCESSORS TOGETHER WE ADVANCE COMPUTING FOR CLOUD, EDGE, AND TELCO

AT A GLANCE

designed to deliver computing power where you need it—including challenging environments with wide temperature ranges. Designed using our high-density ‘Zen 4c’ processor cores, the EPYC 8004 Series is an example of how our hybrid, multi-chip architecture enables you to deliver solutions that overcome environmental and infrastructure constraints as well as helping contain system cost and power consumption. PART OF THE 4TH GEN AMD EPYC PROCESSOR FAMILY Enjoy the benefits of AMD EPYC processors AMD EPYC™ 8004 series processors enable platforms for traditional data centers as well as diverse edge servers, NEBS™-friendly equipment, and innovative form factors targeted for manufacturing, healthcare, retail, and telco. As part of the AMD EPYC processor family, these CPUs are built with our “all in” philosophy of delivering a consistent set of features within each processor series. EPYC 8004 Series processors are designed for compact, single-socket servers and are configured for six DDR5 memory channels and 96 lanes of PCIe® Gen 5 I/O performance. The series delivers from 8 to 64 cores and up to 128 MB of L3 cache, together with the AMD Secure Processor to enable AMD Infinity Guard1 security features.

DESIGNED TO MAKE COMPUTING PERVASIVE When operating environments present challenges, the EPYC 8004 Series is designed to overcome them. lower core count CPUs with much lower TDP ranges and cooling requirements. The processors are designed to require low power and work within a wide range of temperatures, so servers can operate at room temperatures and can run quietly thanks to less need for high-speed cooling fans. This family enables servers for traditional data centers as well as diverse edge server deployments, sites with challenging space and power requirements, and other innovative form factors.

AMD EPYC 8004 SERIES PROCESSORS: PURPOSE-BUILT, ENERGY-EFFICIENT CPUS FOR CLOUD SERVICE, INTELLIGENT EDGE AND TELCO COMPUTING

AMD EPYC 8004 PROCESSORS TOGETHER WE ADVANCE_EDGE COMPUTING

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READY TO CONNECT? Visit explore.amd.com/server-newsletter/sign-up

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Professional Networking and Security. All Within Ubiquiti

Wi-Fi 6E Technologies Offer Unparalleled 60 bps/Hz Spectral Efficiency Can you provide an introduction to ABSIS division of networks, equipment, software and services —and its affiliated brands? We started the networking division in ASBIS more than ten years ago, and I was one of the founders. We first we start it and signed with Ubiquiti then TP-Link and before four years ago with Mimosa. In the rapidly evolving enterprise networking channels, such as broadband solutions, fiber networks, what emerging trends do you identify, and how is ASBIS capitalising on these trends? I have already started looking for new vendors to sign with as a new partner in fibre optic field, especially due to the increasing demand on technology and we can see some markets already started turning to this solution.

Mahood Ismail

Product Line Sales Manager ASBIS Middle East

Which industries are at the forefront of adopting outdoor networking solutions, and how does ASBIS tailor its offerings to meet their specific needs? Already the brands that we distribute now are covering the outdoor networking , and we are working on forecast to meet the needs of our partners in the market. Could you share details about any recent successful projects undertaken by ASBIS? Asbis has entered several projects through our partners in the market with the various brands in which we do . What can we expect from ASBIS participation at Gitex this year, and what key insights or outcomes do you anticipate from the event? Of course, every year we are looking and waiting to GITEX because it’s really a great opportunity for many things like we can learn about the latest technologies and It is a good opportunity to meet our current partners, and also look for a new customers and new partners as well.

Arbab Mohsin Ali, Director Channel Sales – Middle East and Africa Mimosa with Mahmood Ismail, PLSM - ASBIS ME in GITEX Africa, Morocco

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Power the Next Wave of Applications with NVIDIA BlueField-3 DPUs

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Latest Innovations & Acquainting with Emerging & Futuristic Products The Unified Communication division in ASBIS aims at empowering Vendors, Partners, Clients and others for Professional IP Communications Solution Business, the division caters with three brands as of now, Grandstream, Yealink and Yeastar to maximise business productivity in IP Telephony by offering SMB and Enterprise solutions to Corporate Segment, Channel market, System Integrators, and other business requirements. Asbis being one of the pioneer in the industry with a team of professional expertise having wide experience of technology evolutions embraced time in time and transmit solution designs that gear thru quickly in capitalizing emerging trends such as Prince Gangadharan trending rise of 5G Network, Increasing adoption of remote network, Artificial intelligence (AI) integration and the Internet of Things (IoT), Trend for High-Tech security, Integration with other business software, Customization & flexibility etc. Product Line Sales Manager ASBIS Middle East

After the pandemic, Digitalization has resulted in a tremendous rise of communication technology across various channels and industries. Changing Trends of Technology, latest business models and work culture has prompted numerous opportunities to improve the communication platform as per their eco-system carried by different industries. Hence with the expansion in technology and communication infrastructure, more businesses are adopting UC to improve collaboration, productivity, and efficiency, hence it is difficult to determine which particular industries mark forefront. Asbis programs for its partners in both the Unified Communications (UC) and Converged Communications (CC) with High availability, Flexible Finance Policies, Competitive offers, After Sales Services, secured transactions, customer experience within the profound environment, to ensure maximum market share. We have won major Gov and Hotel projects in recent times thru our partners and Enterprise system integrators. Asbis will serves as a window in this event, introducing all the latest innovations to the public and acquainting them with emerging and futuristic products with a particular emphasis on the transformative role of artificial intelligence. From Gitex we anticipate expanding our network with diverse companies and experts, making it an exceptional venue for meaningful connections and one-on-one discussions about the transformative potential of technology that catalyst for business growth.

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Amritapuri University Campus

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Partnering for Success: ASBIS Premium Brand Strategy - Interview with Wilfred Manuel

In the fast-paced realms of business and technology, partnerships are often the spark igniting growth and innovation. Wilfred Manuel, Business Development Manager at ASBIS Middle East FZE, shares insights into their dynamic collaborations with esteemed brands Bang & Olufsen and LOEWE. In this conversation, he sheds light on their regional reach, market trends, and their eagerly awaited participation at GITEX. Let's start by discussing your partnership with Bang & Olufsen and LOEWE. Can you tell us more about it?

Wilfred: ASBIS Middle East FZE has a significant partnership with both Bang & Olufsen and LOEWE. ASBIS is a global organization headquartered in Cyprus, with subsidiaries around the world. In the Middle East, Development Wildfred Business Wilfred which is one of our key regions, we serve as the master distributors for Manager ASBIS Middle East Manuel Bang & Olufsen. This partnership extends not only to the Middle East but also includes Eastern Europe and Africa. We're proud to represent and distribute their premium lifestyle products in these regions. Similarly, we are the master distributor for LOEWE in the same territories. Our primary focus is on premium lifestyle brands, and we are committed to growing and expanding our business with both Bang & Olufsen and LOEWE in the region. Can you elaborate on the specific regions that you cover within this partnership?

Wilfred: In our capacity as the Middle East office of ASBIS, we have a broad geographical reach. This includes the entirety of the Middle East, spanning from North Africa to East, West, and South Africa. Additionally, we cater to the Levant region, which comprises Lebanon, Jordan, and Egypt, even though Egypt is geographically located in Africa. So, in essence, we have a substantial presence and distribution network that encompasses the GCC countries, North Africa, and beyond. This extensive coverage applies to both Bang & Olufsen and LOEWE products. Moreover, aside from distribution, we also play an active role in contributing to brand development in these territories. capitalize on these opportunities. We've been Moving on to market trends, both Bang & Olufsen gearing up for this shift for the past two years, and LOEWE operate in different technology and our business is thriving in these domains. What trends and customer demands are segments. We are optimistic about capturyou currently observing in the market, and how are ing more market share and expanding our you addressing them? presence.

Wilfred: Well, post-COVID, we've witnessed significant shifts in the market landscape. There has been a notable paradigm shift both at the consumer level and in the retail sector. Premium and lifestyle brands are now taking center stage. If you visit some of the premium and large-format retail outlets in the UAE and the region, you'll notice a departure from the traditional, box-stacked presentation. Instead, retailers are increasingly focusing on showcasing lifestyle and premium brands. This trend has gained momentum in the post-COVID world. Moreover, consumers' mindsets have evolved over the past year. With a surge in premium residences, former investors are now homeowners who seek to furnish their homes with the best audio and video solutions. Additionally, the hospitality sector is expanding in the region, making high-quality audio and video experiences essential. In summary, the market is clearly moving towards the residential and hospitality segments, and ASBIS is well-prepared to

That's insightful, especially in the context of the changing landscape. With GITEX approaching, can you share your plans for showcasing these brands at the event?

Wilfred: Certainly! GITEX is a highly significant event for our region, and we are fully committed to making a substantial impact at the upcoming exhibition. Personally, I've been part of GITEX for over two decades with various brands, and I understand its importance. Our strategy for GITEX goes beyond simply showcasing products; we aim to deliver an immersive brand experience. We want our booth to represent the essence of Bang & Olufsen and LOEWE. When partners and visitors from across the region come to our booth, we aim to entertain and inspire them. Both Bang & Olufsen and LOEWE will have a strong presence at GITEX. We are dedicated to ensuring that the event lives up to its reputation and serves as an excellent platform for us to connect with our partners and customers. We look forward to making a memorable impression at GITEX.

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Loewe celebrates 100 years In 2023, Loewe celebrates a very special anniversary: On January 22, the brand will be 100 years old. Founded in 1923, Loewe has developed into a globally active, tradition-rich company in the luxury segment and has played a decisive role in shaping the consumer electronics industry over the decades with milestones in design, technology and innovation. Today, Loewe stands for inventiveness and a unique combination of German engineering, excellence, exclusive design and quality. The Loewe design philosophy continuously produces icons that are carefully planned to the smallest detail and made for the longevity that is so typical for Loewe. In this way, magical product experiences are created time and time again in people's everyday lives in order to inspire people today and in the future with the Loewe brand. The anniversary will be celebrated throughout the year, starting on March 2 with a ceremonial opening of the special exhibition "100 Years of Loewe Design History" at Loewe's home base in Kronach. Many other events and activities as well as various communication measures will follow in the course of the anniversary year. Loewe celebrates 100 years of company history in 2023: Even a century after its founding by Siegmund and David Ludwig Loewe in Berlin, the brand continues to shape the consumer electronics segment and is operating today as Loewe Technology GmbH in 42 countries with a broad range of high-quality, elegant TV and audio products. The heart of Loewe is the high-tech production site and the 200 employees primarily at the headquarters in Kronach. This is where true icons are created, since Loewe stands for aesthetically sophisticated design: timeless, highly functional, minimalist – the design philosophy is defined by these attributes. Loewe products are carefully planned to the smallest detail and – typically Loewe – made for longevity. In this way, the Loewe brand continues to create magical product experiences in people's everyday lives.

Tradition at Loewe: constantly reinventing itself The history of the Loewe brand is filled with impressive milestones: In 1931, together with researcher Manfred von Ardenne, Loewe presented the world's first fully electronic television set, which went into serial production in 1933. After the opening of the production plant in Kronach in 1948, Loewe impressed the world with further pioneering achievements in modern television and consumer electronics. In 1951, for example, Loewe established the model Iris, the first mass-produced television set on the market. In 1963, the Loewe Optaport made television entertainment mobile for the first time and, with the introduction of color television toward the end of the 1960s, also brought it closer to reality. In the early 1980s, Loewe introduced another market innovation with the stereo television. After the advent of the Internet, Loewe presented the first Smart TV Xelos@Media in 1997. In Loewe's long history, 2019 marks the beginning of a new era for the company: Since Aslan Khabliev acquired the brand, Loewe has been an owner-managed family company, with Khabliev as both owner and CEO. At Loewe Technology GmbH, sustainable high-tech products par excellence continue to be created at the headquarters in Kronach, Upper Franconia, in the tradition-rich manufactory with high-tech production lines – Loewe is proud of its company DNA "Engineered & Made in Germany". Since 2019, the company has impressively realized its re-entry into the market with more than 20 new products in the TV and audio segment

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A Century Of Excellence: “Made in Germany“ from Kronach With its headquarters and manufacturing site in Kronach, Loewe remains clearly committed to its tradition and will remain firmly rooted in the region in the future. Producing in Germany on the basis of the manufacturing concept enables a high level of adaptability: in contrast to mass production, Loewe focuses on individuality and flexibility of the product concepts. An equally important part of Loewe's DNA is sustainability: the company is committed to producing beautifully designed, highly functional, modern, timeless and durable appliances. By selecting the finest and highest quality materials, careful precision work creates sustainable products that impress with energy efficiency, software updates as well as years of repair capability. In addition, production already runs on 100 percent green electricity.

A new century of excellence Today's globally active brand looks back with passion and pride on its extraordinary history full of innovative strength, tradition and perfection in craftsmanship "Made in Germany”. The 100-year history will be maintained with a clear focus on the luxury segment, because even in the new Loewe century, the brand will remain committed to its roots and will continue to sustainably shape the TV and audio segments as a driver of innovation. The expert combination of technical masterpieces and elegant design icons will remain the hallmark – thus establishing Loewe as the reference for luxury in TV and audio portfolios worldwide. It is Loewe’s aspiration to achieve perfection with the industry's highest-quality components. The Loewe Technology GmbH is going to maintain this aspiration and the culture of constantly reinventing itself while continuing the superior craftsmanship with creating luxury experiences par excellence. In addition, a focus in the anniversary year will be on expanding the global presence by intensifying valuable relationships with existing and new partners and strengthening the brand's visibility in selected sales channels. Loewe will invest in all points of contact with consumers, from presence at the point of sale to online appearance and customer service. In selling Loewe products, the company will continue to rely on close cooperation with qualified retailers and an international partner network

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Maintaining Customer-Centric Focus Can you provide an introduction to new division of ABSIS Video Surveillance, physical security and its affiliated brands? ASBIS Physical Security division carries full solution related to electronic security like CCTV, IoT, Access control, Intercoms, Video management, Video analysis systems & Security Robots.

We aims to provide complete solution to our value added partners through the help of our on-boarded brands, Uniview, Fermax, Bas-IP, Network Optix and IncoreSoft In the rapidly evolving physical security, what emerging trends do you identify, and how is ASBIS capitalising on these trends?

Vinayak Nair

Business Development Manager

ASBIS Middle East

AI & Machine learning, IoT Integration, Cloud- Based Security, Access Control as a Service(ACaaS), Behaviour Analytics , 3D Printing for Security & Robotic Security are trending now in physical security industry, We have both hardware and software solutions in combined with our AI based machine learning and cloud based video surveillance storage systems to enhance our valuable partners Physical security requirements. We do have Robotic division which provides solutions with Security robotics, drones, patrolling robots in various environments, such as warehouses, airports and critical infrastructures. Which industries are at the forefront of adopting surveillance solutions, and how does ASBIS tailor its offerings to meet their specific needs?

Smart Cities, Transportation and Logistics, Energy & Utilities, Hospitality , Education, Government and Public Safety, Banking & Finance, Telecommunication, Agriculture. ASBIS offers flexible solutions and customization for our valuable partners, we provide our partners with value proposition, training and support, consultative selling. By adopting these strategies and maintaining a customer-centric focus, we can effectively tailor the offerings to meet specific needs of our clients, foster stronger customer relationship and differentiate themselves in competitive market. Could you share details about any recent successful projects undertaken by ASBIS? Due to security reasons, we can’t disclose much project information’s, but few names like Surveillance solutions for Road & Transport Abu Dhabi, Video Management solution for Weather Monitoring Stations Dubai, Video Analytics & Behavioural Analytics Solution for Educational Institute Dubai. What can we expect from ASBIS participation at Gitex this year, and what key insights or outcomes do you anticipate from the event?

We have our security robots and video analytics AI machine learning software’s to showcase our advance technologies to full fill our partners specific physical security needs. We expect more networking opportunities, industries insights, partnership and investments, market expansions and Global presences.

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ASBIS Appointed as Authorised UNIVIEW Distributor UNIVIEW, a prominent global player in the realm of video surveillance solutions, has exciting news to share: ASBIS has now been officially appointed as its exclusive authorized distributor for select markets. UNIVIEW's strategic collaboration with ASBIS, a well-regarded name in technology distribution, marks a strategic move to extend its footprint into uncharted territories. ASBIS, with its well-established market stronghold and expansive distribution network, perfectly complements UNIVIEW's vision of proliferating its groundbreaking surveillance solutions. Zenjingpen, the Country Manager at UNV UAE Representative Office, expressed enthusiasm about the partnership, stating, "The prospect of collaborating with ASBIS as our authorized distributor is genuinely thrilling. Leveraging their expertise and well-connected network will undoubtedly enhance our ability to cater to our customers' needs effectively. This partnership is a testament to our unwavering commitment to delivering unparalleled video surveillance solutions on a global scale." This collaboration significantly bolsters ASBIS's portfolio, granting them access to UNIVIEW's comprehensive array of products, including cutting-edge IP cameras, NVRs, and sophisticated security offerings. Together, these two industry leaders are poised to address the surging demand for dependable surveillance technologies across their respective markets. In response to this development, ASBIS offered their thoughts, affirming the potential of this partnership to bring about transformative outcomes in the field of video surveillance UNIVIEW has solidified its reputation as a front-runner in the video surveillance arena, recognized for its ingenuity and unwavering commitment to reliability.

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RUN NET HD

Canyon celebrates 20 years of success 'ER]SR E FVERH SJ QSFMPI ERH 4' EGGIWWSVMIW TVSYHP] ERRSYRGIW MXW QSQIRXSYW XL ERRMZIV WEV] 7MRGI MXW MRGITXMSR MR 'ER]SR LEW FIIR EX XLI JSVIJVSRX SJ MRRSZEXMSR GSRWMWXIRXP] HIPMZIVMRK GYXXMRK IHKI XIGLRSPSK] ERH I\GITXMSREP UYEPMX] XS GYWXSQIVW [SVPH[MHI 8LMW QMPIWXSRI WIVZIW EW E XIWXEQIRX XS XLI FVERH W YR[EZIVMRK GSQQMXQIRX XS TVSZMHMRK TVSHYGXW XLEX IRLERGI HMKMXEP I\TIVMIRGIW 3ZIV XLI TEWX X[S HIGEHIW 'ER]SR LEW GSRXMRYSYWP] TYWLIH FSYRHEVMIW Sδ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e are immensely grateful to our loyal customers, partners, and employees who have been instrumental in our success over the past two decades," said Dmitry Romanenko, Canyon's Business Development Director. "Their support and trust have propelled us to new heights, allowing us to create countless memorable moments and experiences together." 8SHE] 'ER]SR FSEWXW E GSQTVILIRWMZI TVSHYGX PMRI XLEX MRGPYHIW QSFMPI ERH 4' EGGIWWSVMIW EW [IPP EW [IEVEFPI HIZMGIW WYGL EW WQEVX[EXGLIW ERH εXRIWW XVEGOIVW 3ZIV XLI ]IEVW 'ER]SR LEW I\TERHIH MXW TSVXJSPMS XS IRGSQTEWW HMδIVIRX TVSHYGX GEXIKSVMIW SδIVMRK 7/9 XS GEXIV XS HMZIVWI GSRWYQIV RIIHW ;MXL E TVIWIRGI MR SZIV GSYRXVMIW XLI FVERH W GSQQMXQIRX XS HIPMZ IVMRK LMKL UYEPMX] TVSHYGXW EX EδSVHEFPI TVMGIW LEW KEVRIVIH TSWMXMZI VIZMI[W JVSQ GYWXSQIVW [SVPH[MHI *YVXLIVQSVI 'ER]SR TPEGIW KVIEX IQTLEWMW SR IRZMVSRQIRXEP VIWTSRWMFMPMX] YXMPM^MRK VIG]GPEFPI QEXIVMEPW MR TEGOEKMRK ERH TVSQSXMRK E nKVIIR~ ETTVSEGL MR MXW GSQQYRMGEXMSR 'ER]SR EMQW XS TVSZMHI TEVXRIVW [MXL GSQTVILIRWMZI WSPYXMSRW XLEX I\GIIH XLIMV I\TIGXEXMSRW 8S EGLMIZI XLMW XLI FVERH LEW EWWIQFPIH E HIHMGEXIH XIEQ GETEFPI SJ GETXYVMRK ERH YRHIVWXERH MRK ZEVMSYW XVIRHW GYVEXMRK E TSVXJSPMS SJ TVSHYGXW IWWIRXMEP JSV PSRK XIVQ GSSTIVEXMSR WXVEXIKMIW "We strive to remain at the forefront of consumer electronics trends and believe that our focus on quality, affordability, and environmental responsibility will continue to resonate with consumers," added Dmitry Romanenko. "As we expand our presence in Eastern and Western Europe and the Middle East markets, we look forward to working closely with our partners and customers to provide the products they need to succeed in today's fast-paced digital world." %W 'ER]SR GIPIFVEXIW MXW XL ERRMZIVWEV] MX VIEηVQW MXW GSQQMXQIRX XS MRRSZEXMSR UYEPMX] ERH GYWXSQIV WEXMWJEGXMSR 8LI FVERH W NSYVRI] LEW FIIR QEVOIH F] VIQEVOEFPI EGLMIZIQIRXW ERH YR[EZIVMRK HIHMGEXMSR ERH MX IEKIVP] ERXMGMTEXIW XLI I\GMXMRK STTSVXYRMXMIW XLEX PMI ELIEH

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Specializes in Mobile Accessories, Computer Gadgets, Automotive Add-ons & Wearables

Join Yana Kananovich, Business Development Manager at ASBIS Brands, as she dives into the worlds of accessories, gaming, and appliances, sharing valuable insights and strategies for success in these dynamic markets. Can you provide a comprehensive overview of ASBIS' presence in the accessories segment, including the prominent brands you represent?

Yana Kananovich: Certainly! ASBIS has a strong presence in the accessories segment, with our own brands being successfully distributed in more than 30 countries around the world. One of our prominent brands is Canyon, which is experiencing dynamic growth. Canyon specializes in mobile accessories, computer gadgets, automotive add-ons, and wearables.

Yana Kananoich

Business Development Manager ASBIS Middle East

Our product line caters to both young urban individuals and those who prioritize savvy consumption and stay in tune with the latest trends. Canyon fosters an environment where individuals are encouraged to embrace their authenticity, express themselves freely, and celebrate their distinctiveness. The brand wholeheartedly supports and inspires individuals to stay true to themselves while making a meaningful and positive impact on the world. Canyon's motto for our era is straightforward and contemporary: 'You can!' Another exciting brand we represent is Lorgar, dedicated to elevating the gaming experience to new heights. Lorgar specializes in crafting top-quality gaming devices using the finest materials available. With Lorgar, gamers can immerse themselves in their favorite games using premium equipment. They can also seamlessly stream gameplay and capture videos using cutting-edge multimedia devices, all while staying connected with their teammates and friends with crystal-clear audio quality for podcasts. Lorgar is the fresh face in the world of high-performance gaming accessories, offering a comprehensive product range that combines top-notch functionality with competitive pricing. Lorgar is committed to developing and promoting advanced tech devices tailored for passionate gamers who consider gaming a beloved hobby. For Lorgar customers, gaming represents an exciting and essential part of real life, serving as a comforting oasis amidst the routine of everyday life and offering a captivating escape into intriguing virtual scenarios. Lorgar shares this deep passion for the virtual world and gaming, encapsulated in their guiding motto: "Play Game. Live Life."

With the gaming industry experiencing rapid growth in the region, could you elaborate on how ASBIS is adapting to meet the evolving needs and demands of consumers within this sector? Yana Kananovich: Indeed, the gaming industry has seen significant growth, and ASBIS is committed to adapting to meet the evolving needs and demands of consumers within this sector. We have implemented various strategies to address these changes: 1. Product Innovation: We invest heavily in research and development to create innovative gaming peripherals that enhance the gaming experience. This includes gaming mice, keyboards, headsets, and controllers with advanced features like customizable RGB lighting, programmable buttons, and ergonomic designs. 2. Compatibility: With gaming taking place on multiple platforms (PC, console, mobile), we ensure our products are compatible across different platforms. This adaptability allows gamers to use their preferred accessories with various gaming systems. 3. Wireless Technology: We recognize the growing demand for wireless gaming accessories. ASBIS is developing wireless gaming mice, keyboards, headsets, and controllers with low latency and long battery life to provide a cable-free gaming experience.

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ªĦąʼŊąơʼĞÚňĪŊĞʼöŵÚŊþʼgŒŵĞÚŵʼűŵąŻąŊƄŻʼÚʼűŵŒþƊøƄʼűŒŵƄĜŒŁĪŒ ĜŒŵʼƄĦąʼöąŻƄʼĞÚňĪŊĞʼąƦűąŵĪąŊøą /RUJDU WKH QHZ EUDQG RI KLJK SHUIRUPDQFH DFFHVVRULHV IRU JDPHUV LQWURGXFHV D SRUWIROLR RI SURG XFWV IRU JDPLQJ ZLWK WRS WLHU IXQFWLRQDOLW\ DW FRPSHWLWLYH SULFHV 7KH H[SDQVLYH EUDQG FDWDORJ LQFOXGHV D QXPEHU RI SURGXFW FDWHJRULHV PLFH NH\ERDUGV KHDGVHWV PRXVH SDGV JDPHSDGV ZHE FDPHUDV PLFURSKRQHV JDPLQJ FKDLUV DQG GHVNV DQG RWKHU DFFHVVRULHV 7KHVH QHZ PDUNHW HQWULHV ZLOO EH UHOHDVHG LQ VHULHV VWDUWLQJ LQ 4 Lorgar creates and promotes high-tech devices for passionate fans of gaming for whom this is a favorite hobby. For Lorgar customers, gaming is an important exciting hobby that is part of real life. This is a comfort zone in everyday life and the best way to switch the mind from routine to an interesting screenplay. Lorgar shares this passion about the virtual world ang gaming. The brand's motto: "Play Game. Live Life". The brand’s mission is to deliver lively and bright emotions from gaming with high-quality devices, inspired by the requirements of the best gamers. The brand identity for Lorgar was developed by an American agency and matches the mood of gamers. Lorgar devices were developed by experienced gamers, that’s why they have ergonomic form factors, functional features and hi-end technologies inside. Lorgar provides easy connection of devices, as well as an intuitive and user-friendly interface for its products. Advanced Lorgar WP Gameware with lots of adjustable features unites all devices in one ecosystem and helps to feel FRQ̬GHQW DQG FRPIRUWDEOH ZKLOH SOD\LQJ Lorgar strives to provide customers with the top level of products and services. For the most convenient user experience for gamers, direct online user connection and personal technical support through the Lorgar WP Gameware are provided. All Lorgar brand devices come with a 24-month warranty. 7KH ̬UVW SXEOLF SUHVHQWDWLRQ RI WKH EUDQG WRRN SODFH DW WKH PDMRU (XURSHDQ H[KLELWLRQ ,)$ LQ Berlin. Gaming devices Lorgar aroused great interest among visitors and partners. 7KH EUDQG V SURGXFW OLQHV ZLOO EH DYDLODEOH IRU SXUFKDVH LQ (XURSHDQ FRXQWULHV 3RODQG &]HFK 5HSXEOLF /DWYLD /LWKXDQLD (VWRQLD %XOJDULD 5RPDQLD &URDWLD HWF Stay tuned for our news and don't miss out on new product launches for even more immersion and fun from gaming!

About Lorgar Lorgar is an international brand of gaming devices aimed to bring the gaming experience to the next high level. The brand’s mission is to provide every gamer feel living and exciting emotions from gaming with high-quality devices, inspired by the requests of the best gamers. /RUJDU VXFFHVVIXOO\ HQWHUHG WKH PDUNHW LQ 7KH SURGXFW SRUWIROLR LQFOXGHV PLFH KHDGVHWV ZHEFDPV JDPHSDGV PRXVH SDGV NH\ERDUGV JDPLQJ FKDLUV DQG RWKHU SHULSKHUDOV 7KH /RUJDU EUDQG LV RZQHG E\ $6%,6F (QWHUSULVHV 3OF RQH RI WKH OHDGLQJ ,7 SURGXFW GLVWULEXWRUV LQ WKH (0($ PDUNHWV

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,PPHrse yourself in the superior quality of Lorgar gear, where cutting-edge technology meets using our cutting-edge multimedia devices.

(OHvate your gaming prowess with Lorgar’s unique solution – an in-depth statistical analysis of your gameplay compared to professionals, leading to individually devices and settings. ([SHULHQFH XQSDralleled performance, immersive sound quality, and personalized enhancement, all in one remarNable pacNage. Unleash your true gaming potential with Lorgar.

Stricter 579

Noah 501

Trix 510 gameplay, even while charging. Familiar control layouts maNe switching from your old gamepad seamless.

Circulus 910 perature. (TXLSSHG with stereo mics featuring active noise reduction and a magnetic privacy cover, conferencing experience.

Voicer 931 eliminates external sounds, ensuring crystal-clear voice transmission and ensures high-quality audio

recording experience without compromising on quality or creativity.

Grace 755 experience. Featuring breathable mesh instead of traditional upholstery, it ensures comfort in any

Steller 913 (OHvate your gaming experience with the Lorgar Steller mouse pad, a game-changer for your rubber base provides stability even during intense gameplay. ([SHULHQFH the magic of advanced RGB Gameware. Sync it with other Lorgar devices for a mesmerizing, synchronized lighting display that will leave you in awe.

Azar 514

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AENO, an international small domestic appliance brand, has already established a reputation for reliability and quality across over 26 countries spanning Western and Eastern Europe, South Africa, and the Middle East. Aimed at becoming a leading small domestic appliance brand, AENO is committed to quality, environmental stewardship, and exceptional customer service. Its slogan, "Creating the Future", epitomizes the brand's role as a driver of innovation and technological advancement. AENO's product portfolio features innovative smart heaters, steam mops, upright and robotic vacuum cleaners, steamers, blenders, smart kitchen scales, ovens, kettles, electric grills, toothƣȯɍȷǕƲȷ‫ؙ‬٪ƇǾƫ٪ƇǛȯ٪ȬɍȯǛ˚Ʋȯȷ‫ؘ‬٪ -v ٪ǕƇȷ٪ǼƲɅǛƤɍǳȉɍȷǳɬ٪ƤȯƇǌɅƲƫ٪ƲƇƤǕ٪ȬȯȉƫɍƤɅ‫ؙ‬٪ƣǳƲǾƫǛǾǍ٪ǌɍǾƤɅǛȉǾƇǳǛɅɬ٪ with aesthetics seamlessly. ǳǳ٪ -v ٪ƇȬȬǳǛƇǾƤƲȷ٪ȷǕƇȯƲ٪Ƈ٪ɍǾǛ˚Ʋƫ٪ƫƲȷǛǍǾ٪ƇƲȷɅǕƲɅǛƤ٪ƇǾƫ٪ȉȬƲȯƇɅƲ٪ɦǛɅǕǛǾ٪Ƈ٪ȷǛǾǍǳƲ٪ƲƤȉȷɬȷɅƲǼ‫ؙ‬٪ offering users the ability to customize settings through the AENO app. This app enables control via smartphones and voice assistants, and it integrates seamlessly with various home automation scenarios. AENO prioritizes quality, innovation, and environmental responsibility across its product line. Innovations in the development phase allow the brand to minimize waste and improve recycling rates. This includes the digitization of paper instructions and the use of eco-friendly, plastic-free packaging made from recycled materials.

AENO RS3S Robot Vacuum Cleaner ɍǾǼƇɅƤǕƲƫ٪ƤǳƲƇǾǛǾǍ٪Ʋǌ˚ƤǛƲǾƤɬ

The AENO RS3S Robot Vacuum Cleaner is a powerhouse in home cleaning. ÝǛɅǕ٪ɅǕȯƲƲ٪ƲǳƲƤɅȯȉǾǛƤ٪ɦƇɅƲȯ٪˛ȉɦ٪ǼȉƫƲȷ‫ؙ‬٪ǛɅ٪ƲǾȷɍȯƲȷ٪ƲǌǌƲƤɅǛɥƲ٪ƇǾƫ٪ȷƇǌƲ٪ƤǳƲƇǾǛǾǍ٪ ȉǾ٪ƫǛǌǌƲȯƲǾɅ٪˛ȉȉȯ٪ɅɬȬƲȷ٪ƇǾƫ٪ǼƲȷȷ٪ǳƲɥƲǳȷ‫ؘ‬٪ÜƲȯȷƇɅǛǳƲ٪ƇǾƫ٪ȬȉɦƲȯǌɍǳ‫ؙ‬٪ǛɅ٪ƲǌǌȉȯɅǳƲȷȷǳɬ٪ cleans carpets, laminate, parquet, and more. Designed for pet owners, it tackles daily pet hair cleaning seamlessly. With up to 130 minutes of cleaning without recharging, it covers up to 150 m², and its user-friendly app allows remote operation and scheduling from anywhere in the world.

AENO DB1S Sonic Toothbrush ȬƲȯȷȉǾƇǳǛɶƲƫ٪ȉȯƇǳ٪ƤƇȯƲ٪ȯƲƫƲ˚ǾƲƫ

Experience unparalleled oral hygiene with the AENO DB1S Sonic Toothbrush. This cutting-edge device combines smart technology and powerful performance, ensuring a customized brushing experience. Paired with a smartphone via Bluetooth, it allows users to tailor their brushing routine, track oral habits, and choose from multiple modes for ȷȬƲƤǛ˚Ƥ٪ ǾƲƲƫȷ‫ؘ‬٪ ÝǛɅǕ٪ FƇȷɅ٪ ¯ȉǾǛƤ٪ ɅƲƤǕǾȉǳȉǍɬ٪ ȬȯȉƫɍƤǛǾǍ٪ ׂׄ‫־־־ؙ‬٪ ɥǛƣȯƇɅǛȉǾȷ٪ ȬƲȯ٪ ǼǛǾɍɅƲ‫ؙ‬٪ ǛɅ٪ penetrates hard-to-reach areas, removing plaque and stimulating healthy gums. The brush heads, indicator reminders, and up to 90 days of battery life make it a convenient, travel-friendly choice, revolutionizing your dental care routine.

AENO EK7S Kettle

ȬƲȯǌƲƤɅ٪ǕƇȯǼȉǾɬ٪ȉǌ٪ȷɅɬǳƲ٪ƇǾƫ٪Ʋǌ˚ƤǛƲǾƤɬ Discover the epitome of elegance and performance with the AENO EK7S Kettle. Boasting a generous 1.7-liter capacity and a powerful 2200W, this kettle marries ȷɅɬǳƲ٪ɦǛɅǕ٪Ʋǌ˚ƤǛƲǾƤɬ٪ȷƲƇǼǳƲȷȷǳɬ‫ؘ‬٪UɅȷ٪ȷǳƲƲǯ٪ƫƲȷǛǍǾ‫ؙ‬٪ƤȉɍȬǳƲƫ٪ɦǛɅǕ٪ȷǼƇȯɅ٪ǌƲƇɅɍȯƲȷ‫ؙ‬٪ȷƲɅȷ٪ it apart. Unlike its counterparts, the EK7S features double walls ensuring heat retention and safety. Equipped with a Strix controller and an anti-scale stainless ȷɅƲƲǳ٪ ˚ǳɅƲȯ‫ؙ‬٪ ɅǕƲ٪ -g‫¯ׅ‬٪ ȯƲƫƲ˚ǾƲȷ٪ ɬȉɍȯ٪ ɅƲƇ٪ ƇǾƫ٪ ƤȉǌǌƲƲ٪ ǼȉǼƲǾɅȷ٪ ɦǛɅǕ٪ ƲǾƫɍȯǛǾǍ٪ performance and unmatched style.

GITEX EDITION 87

Recognizing Excellence In the fast-paced and competitive world of marketing, recognition for outstanding achievements is highly sought after. Marketing awards serve as a testament to the creativity, innovation, and effectiveness of campaigns, strategies, and individuals within the industry. “These accolades not only celebrate success but also provide valuable opportunities for networking, brand exposure, and professional growth.” said Mr. Faraz Ali Khan, Marketing Manager, ASBIS Middle East. Mr. Faraz Khan, was awarded the honor by various Awarded as Channel Marketing Guru in Channel Insights Summit reputable publications, media houses and institutions for creating exemplary content-driven campaigns that demonstrate creativity, and innovation. He further added, “Winning a marketing award can significantly enhance an organization's reputation. It serves as a validation of the marketing efforts, showing its ability to connect with consumers and deliver impactful messages. The recognition gained from marketing awards can attract new partners, build trust, and differentiate a company from its competitors. It also provides an opportunity for organization to showcase their achievements through various marketing channels, further amplifying their reach and impact.” About the role of marketing in the success of ICT distribution companies, he stated,” Marketing can bring several benefits to ICT distribution business. Firstly, it helps increase brand awareness and visibility in the market. By effectively promoting their products and services, the companies can reach a wider audience and attract potential customers. Secondly, marketing enables the companies to differentiate themselves from competitors. Through strategic positioning and messaging, they can highlight their unique value propositions and showcase why customers Awarded as Excellence in Campaign Management in Future Workspace Summit should choose their offerings over others. Furthermore, marketing plays a crucial role in lead generation and customer acquisition. By implementing targeted marketing campaigns, ICT distribution companies can generate qualified leads and convert them into loyal customers. This can lead to increased sales and revenue growth. Additionally, marketing allows ICT distribution companies to build and maintain strong customer relationships. By engaging with customers through various channels, such as social media, email marketing, and content creation, they can establish trust, provide valuable information, and address customer concerns. This can result in customer loyalty and repeat business.

Awarded Catalyst Marketing for Partner Alliances in Future IT Summit

Lastly, marketing provides valuable insights and data that can inform business decisions. Through analytics and market research, the companies can gather information about customer preferences, market trends, and competitor strategies. This knowledge can help them refine their offerings, identify new opportunities, and stay ahead in the dynamic ICT industry. Overall, marketing is essential for ICT distribution companies to thrive in a competitive market by increasing brand visibility, attracting customers, generating leads, building relationships, and making informed business decisions.”

ʺʼˇʸˋ ʸʷʼˇʼ˂ˁ ʬʣ

MEET OUR SALES TEAM VAD DISTRIBUTION

Mahmood Ismail

Product Line Sales Manager

Harsh Bhandari

Business Development Manager

Syed Wasiq Iqbal

Business Development Manager

Praveen Solanki Sales Director

Prince Gangadharan

Mubeen Khan Sales Manager

Sales Director

Rumbi Chisenwa Sales Executive

Riyaz Pasha

Business Development Manager

Product Line Sales Manager

Saji Sudhakaran

Abdul Saleem

Muneer Ceebodi

Sales Engineer

PRINTING & DISPLAY

Ahmad Naiem

Vinayak Nair

Product Line Sales Manager

Pre Sales Engineer

CONSUMER

Yana kananovich

Business Development Manager

ʺʼˇʸˋ ʸʷʼˇʼ˂ˁ ʬʤ

MEET OUR SALES TEAM IT DISTRIBUTION

Wajahat Ali Sheikh

Shadi Abdulkarim

Najeem Thajudeen

Product Line Sales Manager

Naresh Peddapalli

Niloufar Alizadeh

Biju George

Rajesh Soni

Suhail Aga

Muhammed Arshad

Sanja Horylova Sales Director

Product Line Sales Manager

Shadad Muhammed Sales Manager

CONSUMER

Valeriya Semeryanova

Business Development Manager

Abdelhak Foul

Business Development Manager

Amriten Chatterjee

Business Development Manager

Sales Team Leader

Sales Manager

LIFESTYLE

Wilfred Manuel

Business Development Manager

Adolf Vaz

Business Development Manager

Sales Manager

Sales Specialist

ROBOTICS

Tazeen Iqbal

Key Account Manager - Robotics

Annus Akhtar

Service Manager - Robotics