ASBIS Middle East Magazine - October 2023 - GITEX Edition - 1/2

GITEX 2023 Edition

OCT

Advanced Processing for All AMD

Pioneering Robotics Solutions in MENA AROS

4th Gen Intel Xeon Outperforms Competition Intel

Introduces IronWolf Pro 22TB HDD Seagate

Blends Artistry and Technology Western Digital

New Generation of Second Life Gadgets Breezy

Complete Family of X13 Servers Supermicro

Celebrates 100 Years Loewe

YEARS OF SUCCESS IN

MIDDLE EAST

www.asbisme.ae

ASBIS HIGHLIGHTS Subsidiaries

in 30

countries

Revenue

$2.9B

2O,OOO

2,6OO+

4

More than

active customers in 56 countries

in 2O22

Distribution centers

Headquartered in

Over

since 1995

vendors

Cyprus

24O

employees

11O,OOO

SKUs in portfolio

#ASB

Listed on WSE since 2OO7

TABLE OF CONTENTS

01 CEO Leader of ASBIS Enterprise

02 ASBIS VP Talks ICT Trends and Future Plans VP

Ten Best IT Companies 03 Top ASBIS Ranks Among Top Ten Best IT Companies To Work For 2023 in the Middle East

04 ASBIS Middle East is the Winner of Best Best Volume Distributor Volume Distributor

DX Magazine 05 CXO ASBIS named "Volume Distributor of the Year"

by CXO DX Magazine

of the Channel 06 Champions ASBIS ME wins Best Components Distributor at Champions of the Channel Awards

Robotic Solutions 07 ASBIS Pioneering Robotics Solutions in the MENA Region

09 AMD AMD RYZEN 7000 Series 10 Thriving Amid Market Challenges Sanja Horylova (Sales Director)

13 Praveen Singh (Sales Director)

Thriving Through Diversification

14 TP-LINK The Intelligent Cloud solution for Enterprise Networking

15 Lexmark More efficient and better performing than previous models

to Innovation 16 Ink ASBIS Middle East's Printing Division Strategy Ahmad Naiem (Sales Director)

Transcend 20 ESD300 Portable SSD - Your Data On The Go! Monitor 21 Philips 346B1C - Sea More. Do More.

27E1N5600HE - Collaboration simplified

23 Logitech 17-Year Partnership Driving Innovation in the Middle East

Valeriya Semeryanova (Business Development Manager)

Solution 25 Prestigio Prestigio Solutions is thrilled to announce its 10th anniversary!

the World of CPUs 27 Navigating Wajahat Ali Sheikh (Product Line Sales Manager)

28 Intel Intel Arc A750 Graphics Limited Edition, Intel Core, 4th Gen Intel Xeon Outperforms Competition on Real-World Workloads

31 Meet new Generation of second life Gadget Breezy

Solutions and Trends 33 IT Pioneering IT Solutions and Trends in Enterprise Storage Najeem Thajudeen (Product Line Sales Manager)

Seagate 34 Seagate Introduces IronWolf Pro 22 TB HDD Offering Class-Leading Dependability & Performance, Seagate Exos and Nytro

of Transformation 36 Promise Confidence to Grow with Promise of Transformation Syed Wasiq Iqbal (Business Development Manager)

Toshiba 37 Data Doesn't take a day off

39 Smart Storage Solutions, Western Digital Blends Artistry Western Digital

and Technology in New Solutions for M&E Pros

41 Kingston XS1000 & XS2000 External SSDs, KINGSTON D500S

44 QNAP Comprehensive Storage, Backup & Virtualization Solution 45 Dahua Luxury Gaming Monitor, Dahua IT Products

47 Lexar Gaming Experience, data secure memory and

storage solutions - Fissal Oubida (General Manager)

49 Supermicro Supermicro Early Access for 5th Gen Intel Xeon ®

®

Supermicro Power Optimized Edge AMD EPYC™ 8004

Server and Networking Trends 54 Exploring Server and Networking Trends in MEA

Harsh Bhandari (Business Development Manager)

EPYC™ 8004 55 AMD AMD EPYC™ 8004 Series Processors

57 Synology Business-Grade Storage and Backup

59 Mimosa Next-Generation Fiber-fast Wireless

Supercharged Wi-Fi 6E-Based Access

63 Latest Innovations & Acquainting with Emerging & Innovations & Acquainting

Futuristic Products - Prince Gangadharan (Poduct Line Sales Manager)

Grandstream 65 Networking Easy, Communications and Wi-Fi Solution

67 Yealink Johnston County Public Schools, Business Calling for Success 71 Partnering ASBIS Premium Brand Strategy

Wildfred Manuel (Business Development Manager)

72 Solution for Hybrid work Bang & Olufsen

73 Loewe Loewe celebrates 100 years

Customer-Centric Focus 77 Maintaining Vinayak Nair (Business Development Manager)

79 UNIVIEW ASBIS Appointed as Authorised UNIVIEW Distributor Canyon 81 Canyon celebrates 20 years of success

Excellence 90 Recognizing Faraz Ali Khan (Marketing Manager) Team 91 Sales Meet our Sales Team

Dear Partners,

Leader of ASBIS Enterprise

ASBIS is driven by technology. Our investment philosophy centres around investing in innovative companies that contribute to the betterment of the community through their innovations. ASBIS investment strategy prioritizes corporate partnerships as opposed to passive investments, with a focus on companies where our expertise and professional guidance can have a meaningful impact. Being an investor for ASBIS means becoming a mentor for investee companies: always seek to have a say, but we don’t dictate our opinion. Moreover, having significant expertise in supply chain management, we share this expertise with investee startups.

ASBIS remains actively engaged in mentoring and participating in all key initiatives aimed at nurturing and advancing the technology ecosystem of Cyprus. Some of the most recent ones include: sponsoring the Junior Achievement startup program and university competitions for students, membership in TechIsland, a non-profit organization which aims to transform Cyprus into the tech island of Europe; contributing to the development of a high-tech park in Cyprus.

Siarhei Kostevitch

Chief Executive Officer ASBIS Group

ASBIS VP Talks ICT Trends and Future Plans ASBIS Vice President Hesham Tantawi provides valuable insights into the ever-changing landscape of the ICT industry and shares the strategic vision guiding ASBIS's path forward. Discover the evolving technology trends and the company's ambitious plans for the future in this informative discourse.

You've been a part of the tech industry for quite some time. Can you share your insights on how the market trends, especially in the ICT ecosystem, have evolved over the past 4-5 years in the Middle East, particularly in the UAE? Certainly. Over the last five years, we've witnessed significant changes in the ICT industry, although it's worth noting that this is a relatively short timeframe considering the industry's three-decade history. Three key factors stand out during this period: increased consideration, maturation, and stabilization. The industry has seen more attention, a maturing of technologies, and greater stability.

The COVID-19 pandemic brought significant disruptions. Do you believe that, despite the challenges, stability has returned to the ICT ecosystem?

The pandemic had a unique impact on the ICT sector. It was, in many ways, a boon for IT professionals, as the demand for IT services and products surged due to remote work and increased mobility. Investments in IT infrastructure were made during the pandemic. However, post-COVID, we observed a return to pre-pandemic levels. What's crucial in this dynamic industry is staying ahead of market changes. Those who adapt quickly can thrive, while those who lag behind risk getting left behind.

When it comes to ASBIS, where do you see the company positioned within the distribution sector of the ICT ecosystem?

ASBIS has been a stalwart in the IT distribution industry for over 30 years, with a strong presence in the UAE for 22 of those years.

We've consistently ranked among the top three distributors in the region. Our strength lies in our ability to adapt. We are a multinational company, but we localize ourselves in each market we serve. We move with the market and often ahead of it.

Are there any specific technology segments that ASBIS is looking to focus on in the coming years?

ASBIS follows the motto "success through focus." We establish vertical groups within our company to pursue specific businesses. Recently, we ventured into audio with premium brands like LOEWE and Bang & Olufsen. We're also investing in robotics, with expectations of strong results in the near future. Additionally, we are focusing on "Green IT," including solar energy and extending the life of older products, aligning with global green initiatives.

Speaking of partnerships, are there any new collaborations or partnerships on the horizon for ASBIS?

We're always open to strategic partnerships that provide mutual value. We've recently formed partnerships with Dahua and Lexar, among others. We prioritize partnerships with key players in each market, and this approach has been a cornerstone of our success.

Hesham Tantawi Vice President Middle East & Africa ASBIS Middle East

ASBIS Ranks Among Top Ten Best IT Companies To Work For 2023 in the Middle East The award celebrates companies from IT industry that are succeed in creating a healthy working environment with a people-centered culture, where every employee is sure that his voice is heard.

For third year in a row, ASBIS Middle East named among top 10 best IT companies to work for according the Catalyst award, IT industry’s most coveted title and favorite awards ceremony for companies who have been uplifting the brand and reputation of their respective organizations in these difficult times with various cutting-edge initiatives, platforms and market-penetration.

The “Top Ten Best IT Companies to Work for in 2023” is a unique recognition in the IT fraternity of the region. It celebrates both fast-growing and established companies in UAE that offer tremendous career advancement opportunities, together with leading-edge employee perks and benefits, and most importantly, valuable employee engagement.

Ms. Shahla Aslanova, HR Manager - ASBIS Middle East, received the award and expressed the her gratitude by stating: “Being a multinational and diverse company, ASBIS Middle East always promotes equality in career advancement opportunities, inclusion in our culture, hiring practices, community engagement, employee recognition program which designed to reinforce an appreciation-based culture. Winning such an award is the perfect opportunity to demonstrate ASBIS brand and corporate reputation that serves to recognize the best of the best”.

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ASBIS Middle East is the Winner of Best Volume Distributor Raising the bar every year, ASBIS Middle East is continuously performing in the region and is chosen as the Best Volume Distributor 2022.

Reseller Middle East’s Partner Excellence Awards has been the industry’s most prominent event over the last decade.

The event acclaims players who have excelled through a dedicated channel approach, by sustaining and driving their business despite challenging market circumstances, and by leading the space with pioneering strategies and solutions.

Congratulations to our ASBIS Middle East team. We are very proud of your success!

ʺʼˇʸˋ ʸʷʼˇʼ˂ˁ ʣʧ

ASBIS named "Volume Distributor of the Year"

by CXO DX Magazine ASBIS Enterprises Plc (WSE: ASB), a prominent Value Add Distributor specializing in ICT, IoT products, Robotic solutions, and services across Europe, the Middle East, and Africa (EMEA), has clinched the prestigious "Volume Distributor of the Year" award from CXO DX Magazine.

This esteemed technology platform is renowned for its daily dissemination of insightful information in the realms of Technology and Business, with a particular emphasis on Enterprise, SMEs, and the ICT Channel.

The award ceremony took place on the 14th of September at the CXODX Future Workspace Summit & Awards event. This gathering aimed to shed light on the pivotal role of technology in redefining the future of work, encompassing traditional office setups as well as remote work environments.

ASBIS, a respected distributor known for its high-quality solutions catering to both remote and office work settings, proudly received the "Volume Distributor of the Year" accolade.

This recognition underscores the company's commitment to delivering exceptional solutions and positions ASBIS as a top performer within the industry. ASBIS consistently excels in providing clients with top-tier solutions from leading vendors, enhancing their overall work experience.

CXO DX Magazine is a prominent content platform that delivers daily insights from the spheres of Technology and Business, catering to a global and regional audience. Its primary focus encompasses Enterprise, SMEs, and the ICT Channel, aiming to keep C-level decision-makers well-informed about the evolving role of technology in digitally transforming industries.

In the ever-changing landscape of technology, ASBIS continues to demonstrate its excellence, making it the preferred choice for businesses seeking cutting-edge solutions for their evolving work environments.

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ASBIS ME wins Best Components Distributor at Champions of the Channel Awards In a distinguished feat of recognition, Asbis Middle East has secured the coveted title of "Best Components Distributor" at the esteemed Champions of the Channel Awards, a gala event hosted by Channel Insight Middle East.

The Champions of the Channel Awards, meticulously organized by Channel Insights ME, have emerged as a hallmark in acknowledging the shifting dynamics within the regional channel business. This annual event stands as a beacon, celebrating the remarkable achievements of key players and notable individuals who navigate the intricate landscape of technology distribution.

The channel, a linchpin of go-to-market strategies in the Middle East, has undergone a profound evolution. Traditionally, its focus centered on the pursuit of volume and profit margins. However, in a paradigm shift, the contemporary channel has adopted a more nuanced role—a driver of value addition. In today's business landscape, enterprises lean heavily on their channel partners to orchestrate strategic business outcomes through precisely tailored technology solutions.

The era of digital transformation has further amplified the pivotal role of the channel. With the IT landscape undergoing constant transformation, channel partners now find themselves empowered to expand their operations and deliver innovative solutions and services to cater to the ever-evolving demands of their clientele.

During the illustrious awards ceremony, Mr. Najeem Thajudeen, Product Manager at ASBIS ME, expressed his sentiments, remarking, "The Best Component Distributor of the Year Award holds profound significance for us. It serves as both a source of motivation and a reminder of the weighty responsibility we carry in advancing our company's vision. This achievement is a testament to the concerted efforts of the entire ASBIS team, and I extend my heartfelt congratulations to each and every member who contributed to this success."

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ASBIS Middle East: Pioneering Robotics Solutions in the MENA Region ASBIS Middle East, a renowned IT Distributor with over two decades of expertise in the MENA region, is at the forefront of technological advancement.

Specializing in Value Added Distribution, Volume Distribution, B2B market solutions, and ICT product distribution, ASBIS offers a diverse portfolio of cutting-edge hardware, software, and cloud-based services.

In response to the booming robotics industry, ASBIS introduced a dedicated business unit in 2022 - ASBIS Robotic Solutions (AROS). AROS is committed to distributing top-tier collaborative robots from leading industry brands and developing innovative robotic platforms under its own brand.

The robotics sector is poised for remarkable growth, with experts forecasting an annual increase of 20% until 2030. Last year, the cobot industry experienced a substantial 40% surge, with a projected global market value of USD 225 billion by 2026.

AROS is well-prepared to meet the demands of this dynamic market. Its collaborative robots are designed for seamless interaction with humans in various settings, facilitating productive collaboration between humans and robots. The company prioritizes cobots and autonomous robotic platform solutions to address diverse business needs in production, cleaning, service, security, and logistics.

Join ASBIS Middle East at Gitex Global in Dubai from October 16-20, the world's largest tech show, at Concourse 1, Stand CC1-35. Witness AROS' robotic solutions, engage with the experts, and discover how ASBIS Middle East drives innovation and shapes the future of robotics in the MENA region.

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Thriving Amid Market Challenges ASBIS continues to excel despite market challenges, prioritizing strong partnerships and adaptability for sustained growth. Discover their winning strategy in this insightful interview with Sanja Horylova, Sales Director at ASBIS Middle East FZE. Could you share some success stories or case studies that illustrate how ASBIS has brought value to its clients and partners through its products and solutions?

Certainly. Over the past year, the tech industry faced significant challenges due to supply chain disruptions and fluctuating vendor strategies. Customers and partners were understandably concerned about losses and the quality of products from various regions. However, this adversity prompted our suppliers to make necessary corrections. During this period, while the market was oversupplied, we stood alongside our customers and partners to minimize their exposure to losses. Our primary goal was to shift from survival mode to reducing losses.

Sanja Horylova

Sales Director

ASBIS Middle East

After six months, we witnessed remarkable changes in our suppliers' pricing strategies and product portfolios, all occurring within a month. ASBIS has been successful by focusing on industry trends, learning from past experiences, and continuously striving to improve. We supported our partners during challenging times when many businesses were declining. As the market dynamics shifted again, we helped our partners navigate through price fluctuations, ensuring they could manage price increases more effectively.

Currently, we're facing a situation where supply chains are disrupted, prices are uncertain, and commitments are challenging. In this scenario, we are committed to keeping our word, explaining, and educating our partners about the importance of securing goods at a certain price. We're actively registering and finalizing projects that were approved in the past year, advising against further delays, as extended delivery times could result in higher costs. To sum it up, in just one year, we've adapted to three entirely different market scenarios, benefiting not only our partners but also our suppliers.

Nurturing strong relationships with vendors is vital in distribution. How does ASBIS sustain partnerships with key vendors to ensure a consistent supply of products?

Building and maintaining strong relationships with our vendors is a priority for ASBIS. Even during periods of oversupply, our focus remains on their products and positioning them effectively in the market. This approach fosters loyalty among our partners both to the vendors and to us. Our relationships extend beyond mere transactions; they encompass a complete understanding of the market, including regional nuances and specific customer needs.

We strive to provide our partners with opportunities for up-selling, allowing them to offer additional solutions to their customers. Providing constant feedback, both analytical and empathetic, is integral to our vendor relationships. We put ourselves in their shoes, understanding their challenges and collaborating with them to find solutions.

This unwavering support for our suppliers demonstrates our commitment, whether during good or challenging times. ASBIS views difficult periods as opportunities to learn and strengthen our relationships.

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THE MOST ADVANCED GRAPHICS FOR GAMERS

Thriving Through Diversification Explore ASBIS Middle East's successful growth strategy and diversification efforts as Director of Sales, Praveen Singh, shares valuable insights into their ICT distribution sector journey. Discover how they've stayed competitive and expanded their market presence.

How do you intend to communicate your company's unique value proposition to differentiate itself among the diverse array of exhibitors at Gitex this year?

Our unique value proposition lies in the breadth of our business lines, which serves as our competitive advantage. During GITEX this year, we will have a presence that showcases all our lines of business, highlighting our products and solutions within each category. Our company is structured around five distinct business categories, namely Value-Added Distribution, Volume Distribution, Consumer Distribution, Our Own Private Brands, and Robotics.

Praveen Singh

Sales Director ASBIS Middle East

ASBIS Group holds a robust presence in the ICT distribution sector. Could you offer an overview of the company's performance in the past year and highlight any noteworthy achievements?

Diversification often stands as a crucial strategy for sustaining growth. How has ASBIS diversified its offerings and expanded its market presence to drive its performance?

Certainly. In the past year, we've witnessed significant growth, particularly in our Project Solutions business, focusing on Datacentre Computing, Enterprise Storage, Networking, and Unified Communications. We secured major projects in Datacentre computing and storage within verticals such as Government, Defense, Education, and Cloud Service providers, which have been noteworthy achievements for ASBIS.

Diversification has been a cornerstone of our strategy for sustaining and enhancing our performance. ASBIS has diversified in several key ways:

In a competitive market, sustaining consistent growth poses challenges. How has ASBIS managed to attain and uphold its growth trajectory?

Sustaining growth in a competitive landscape indeed presents its challenges. ASBIS has managed to maintain and even accelerate its growth through a combination of strategies. We achieved organic growth by expanding into new geographical markets, entering new segments and verticals, and launching new and innovative products and solutions.

1. New Geographical Expansion: We expanded into previously untapped markets, including Central, West, and East Africa, to increase our global footprint.

2. New Segments: We've ventured into new segments, such as Video Surveillance, Robotics, and AV solutions, broadening our portfolio to meet evolving market demands.

3. New Solutions and Use Cases: ASBIS has introduced innovative solutions and use cases, including Accelerated & AI computing, Open Computing platforms for CSPs, Enterprise Storage consolidation, and SOAR-based Cybersecurity solutions. These offerings address the ever-changing needs of our customers and partners.

These diversification strategies have played a pivotal role in our growth and continued success at ASBIS.

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Ink to Innovation: ASBIS Middle East's Printing Division Strategy Explore the visionary strategies of ASBIS Middle East's Printing Division, as Sales Director Ahmed Naiem shares insights on their journey towards progress. Discover exclusive partnerships, regional expansion, and innovation in the Middle East market.

Could you please elaborate on the involvement of the printing division in shaping ASBIS Middle East's overarching business strategy?

ASBIS Middle East has a unique approach to our printing division. We are an exclusive and strategic partner with Lexmark, a leading printing manufacturer. This exclusivity with Lexmark is a testament to our loyalty and commitment to our partners. In the past, we had several brands in our portfolio, but we made a strategic decision to focus solely on Lexmark. This focus aligns with our commitment to profitability and performance throughout the Middle East. Our top management places significant emphasis on Lexmark, considering it one of ASBIS's strategic brands for profitability.

Ahmad Naiem

Sales Director ASBIS Middle East

In comparison to preceding years, what sets apart the performance of ASBIS Printing Division in 2023?

In 2023, our printing division has a clear plan to expand our presence and partnerships in countries where printing and paper-based workflows are still prevalent. We're placing a particular focus on key countries like Kuwait and Egypt. We've successfully forged partnership agreements with significant customers who have the potential to engage in substantial deals.

This expansion strategy has already yielded positive results in Kuwait and Egypt, along with our continued focus on our core market, Saudi Arabia.

Could you please provide examples of collaborations or partnerships undertaken by ASBIS's printing division to enhance its business outreach and capabilities?

Certainly. As mentioned earlier, we are actively seeking partnerships with end-users who have significant printing requirements. In Egypt, we entered into a successful partnership with RAYA, a major partner, to supply 12,000 printers to the Egyptian post office. This project marked a significant milestone in our presence in the Egyptian market.

Simultaneously, we secured a partnership with DR and Petku for the MOF Kuwait Catalogue.

Through this collaboration, we successfully secured a contract with the Ministry of Finance (MOF) in Kuwait, winning six printer categories in these two countries. We are also looking to expand our presence in Saudi Arabia and have established a strong partnership with Aranco Saudi and Rajhi Bank, solidifying our position as their primary printing partner.

Looking ahead, what do you foresee as the major challenges for ASBIS's printing division in the Middle East? How do you plan to address them to sustain the growth of the business?

One of the key challenges we face in the Middle East is the global trend towards paperless solutions. Many countries in the region are transitioning away from paper-based systems. While this is a positive development for them, it poses a challenge for our printing division. Our primary focus is on countries like Egypt, Kuwait, and Saudi Arabia, where paper-based systems are still prevalent.

To sustain our growth, we plan to collaborate with customers who are looking to make this transition but still require printing solutions for certain tasks. We're also exploring opportunities to reduce printing costs per page and promote sustainable printing practices. Our aim is to continue serving the paper-based countries while also adapting to the changing landscape by offering innovative and cost-effective printing solutions. Additionally, we are actively exploring partnerships and projects to tap into the opportunities in paperless countries, ensuring we maximize our presence in the region. ʺʼˇʸˋ ʸʷʼˇʼ˂ˁ ʤʩ

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1J]RFWP 3FRJI F 1JFIJW NS 6ZTHNWHF (QTZI 5WNSY 8JW[NHJX 7JUTWY 6ZTHNWHF STYJX 1J]RFWPÙX NS[JXYRJSYX NS NYX HQTZI XJW[NHJ UQFYKTWR FSI \JQQ JXYFGQNXMJI HQTZI XYWFYJL^ FX XYWJSLYMX KTW TWLFSNXFYNTSX FIFUYNSL YT IJHJSYWFQNXJI \TWP RTIJQX Maidenhead, UK, September 5, 2023 – Lexmark, a global imaging technology leader, today announced that Quocirca, a global market insight and research firm, has named Lexmark a Leader in its 2023 Cloud Print Services Report . The report also highlights key market trends and assesses offerings from both manufacturers and independent software vendors within the cloud print services area.

Quocirca advises organisations that are looking to standardise their print environment or move to secure cloud print management to evaluate Lexmark.

The report recognises Lexmark cloud-based software solutions and offerings, highlighting Lexmark Cloud Services for enabling customers and partners to realise the benefits of maintaining a print ecosystem without physical infrastructure. Lexmark Translation Assistant and OnePrint subscription programme were called out as time-saving enablers and cloud print benefits. Û<J FWJ UQJFXJI YMFY 6ZTHNWHF MFX FLFNS WJHTLSNXJI 1J]RFWPÙX J]UJWYNXJ FSI TKKJWNSLX \NYMNS HQTZI UWNSY XJW[NHJX Ü XFNI 2JQFSNJ -ZIXTS 1J]RFWP XJSNTW [NHJ UWJXNIJSY FSI HMNJK HTRRJWHNFQ TKKNHJW Û9MJ XMNKY YT\FWI HQTZI GFXJI UWNSY NSKWFXYWZHYZWJ NX [JW^ RZHM ZSIJW\F^ FX INLNYFQ YWFSX KTWRFYNTS WJRFNSX F UWNTWNY^ KTW TZW HZXYTRJWX <J HTSYNSZJ YT JSMFSHJ TZW HQTZI UWNSY XJW[NHJX YT UWT[NIJ YMJ WJXTZWHJX FSI XZUUTWY HZXYTRJWX SJJI YT KZWYMJW YMJNW INLNYFQ YWFSXKTWRFYNTSX Ü

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1JFIJW NS ITHZRJSY FSI IJ[NHJ XJHZWNY^ – Lexmark is an industry leader in document and device security, and this expertise is the backbone of Lexmark Cloud Services. Data centres used have achieved ISO 27001, PCI DSS, and SOC2 certifications.

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Wide Viewing Angle

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Built-in speakers

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Logitech and ASBIS: A 17-Year Partnership Driving Innovation in the Middle East For two decades, Logitech and ASBIS have led tech innovation in the Middle East, transforming meeting spaces and gaming experiences. Their partnership is a testament to the enduring power of innovation in shaping the region's tech landscape.

Explore the profound impact of this enduring collaboration, driving the region's tech landscape forward, in this captivating interview with Valery Semeryanova, Business Development Manager at ASBIS Middle East FZE.

Tell us about Logitech and ASBIS partnership, how it started and how is it doing now?

Logitech and ASBIS have been partners for the past 17 years, collaborating in various countries. In the Middle East, our partnership began about 5 and a half years ago when we initiated a Master Distribution arrangement.

ASBIS essentially functions as the back office for Logitech in this capacity, enabling us to bring Logitech products to market quickly. ASBIS does not engage directly with partners and end users; instead, we work with sub-distributors, who are Tier 1 distributors responsible for providing services and reaching the market.

Valeriya Semeryanova

Business Development Manager

ASBIS Middle East

With this partnership, what products and services are you offering?

We cover two main categories of Logitech products: B2B (business-to-business) and B2C (business-to-consumer). In the B2B segment, our customers are predominantly enterprise organizations that require support for meeting room setups and personal workspace organization for their employees. Notable clients in this category include ADNOC and Emirates Airlines. On the B2C side, we offer consumer products such as mice, keyboards, and personal use cameras. Additionally, the gaming sector, particularly in Saudi Arabia, is experiencing significant growth.

Could you elaborate on the products and services related to equipping meeting rooms, the demands from customers, and how you're meeting those demands?

We cover two main categories of Logitech products: B2B (business-to-business) and B2C Currently, with the easing of COVID restrictions, many organizations are returning to the office, and we're witnessing a growing trend of fully equipping meeting rooms with cameras and speakers.

Logitech offers a wide range of solutions to meet these needs. These solutions cater to meeting rooms of varying sizes, from small ones to those accommodating hundreds of people. Logitech's diverse product lineup ensures that customers can find the right tools to enhance their meeting experiences.

What regions does ASBIS cover in this partnership?

We cover two main categories of Logitech products: B2B (business-to-business) and B2C Currently, with the easing of COVID restrictions, many organizations are returning to the office, and we're witnessing a growing trend of fully equipping meeting rooms with cameras and speakers. Logitech offers a wide range of solutions to meet these needs. These solutions cater to meeting rooms of varying sizes, from small ones to those accommodating hundreds of people. Logitech's diverse product lineup ensures that customers can find the right tools to enhance their meeting experiences.

With GITEX approaching, how is ASBIS preparing for the event?

ASBIS traditionally prefers to have meeting rooms during GITEX. However, this year, we are taking a different approach. Instead of just a few meeting rooms, we plan to occupy a significant portion of the hall. This decision aims to facilitate greater collaboration among

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3UHVWLJLR 6ROXWLRQV LV WKULOOHG WR DQQRXQFH LWV WK DQQLYHUVDU\ It’s been an incredible journey filled with countless achievements and remarkable growth. The company's sustainable development began in 2013 under the Prestigio brand with the Multiboard interactive panel. Today, Prestigio Solutions has become an independent brand and registered trademark, offering a wide range of high-quality and efficient Audio-Visual and IT solutions for the B2B, B2G, and B2E segments in 30 EMEA countries Over the course of 10 years, exponential growth has resulted in numerous achievements. Prestigio Solutions has made progress in wireless technology. Windows PCs now support Wi-Fi and 3G/LTE with SIM cards. The company has mastered wirelessly broadcasting (up to 10 devices) from any computer, laptop, or mobile device in seconds and simultaneously!

Today Prestigio Solutions includes 6 product categories, such as the Multiboard (interactive panels), Interactive Digital Signage, Video Conferencing Systems, Software for Business and Education, a Software for Retailers (remote content management system), and a full range of Accessories for different types of products, like monitors, LCD, Video Walls, etc. With headquarters in Cyprus, Prestigio Solutions today has production, design, and technical facilities in Europe and China.

At Prestigio Solutions, quality and sustainability are the top priorities. The carefully curated product portfolio guarantees meeting the highest standards of excellence, reinforced by certifications such as ISO 9001, ISO 14001, CE, RoHS, Energy Efficiency, and more.

Dedication to innovation and staying ahead of market trends has led Prestigio Solutions to constantly explore new avenues and partnerships with industry leaders to deliver countless cutting-edge IT solutions in line with the brand's values.

Developing Video Conferencing Systems and Software under the Prestigio Solutions brand expanded the company's offerings to more complex and professional solutions, delivering trusted equipment for meeting rooms, conference halls, schools, governments, and home offices.

Prestigio Solutions will keep making innovative technologies accessible and understandable. The company values its professional team, reliable partners, and customers and considers them a part of the successful story. 10 years is just the beginning of the eventful journey and new inventions!

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Navigating the World of CPUs In an exclusive interview with Wajahat Ali Sheikh, Product Manager at ASBIS Middle East FZE, we gain valuable insights into the company's remarkable trajectory within the realm of Central Processing Units (CPUs). Wajahat sheds light on ASBIS' enduring alliance with tech giant Intel, as well as the dynamic shifts in customer demands amid the ever-evolving technology landscape.

Since ASBIS is into CPUs business for a long time, can you tell us how and when it started and how it has grown evolved over the years?

ASBIS as a group has been closely associated with Intel for more than 30 years. As for ASBIS Middle East, we set our roots in the region around 2009-2010 when we secured the official distribution rights.

Since then, we've witnessed steady growth, transitioning from servicing a handful of partners to now serving over a hundred highly active customers in the region. This gradual evolution has been our hallmark.

You talked about the Intel partnership. Can you tell us more about this Intel partnership? What kind of partnership do you have with Intel in this region?

Our partnership with Intel is akin to any other vendor relationship, but it has witnessed significant growth over the years. We've collaborated with various teams within Intel, spanning different facets of their business model, as they have distinct product lines and personnel. Our relationship with Intel has been exceptionally strong throughout the years and continues to flourish. We foresee our partnership deepening even further.

When it comes to CPUs business, what are the specific regions that ASBIS is covering?

ASBIS Middle East comprehensively covers the Gulf region, the Middle East, and North Africa, which includes countries like Egypt, Tunisia, Morocco, Libya, as well as the Middle East countries such as Saudi Arabia, Oman, Qatar, Bahrain, and Iraq.

Wajahat Ali Sheikh

Product Line Sales Manager ASBIS Middle East

Technology is moving at a rapid pace. What kind of demands do you see in CPUs from your customers now, and how are you catering to those demands?

Customer demands are in constant flux, mirroring Intel's ever-evolving CPU portfolio.

Intel releases new generations, such as the 10th, 11th, and 12th, and customers swiftly embrace these advancements. However, it's important to note that previous CPU generations don't fade away completely; there's still demand for them. In fact, we continue to receive requests for CPUs spanning several generations. Our challenge is to meet the needs of customers seeking both older and the latest CPU generations. For instance, even with the 13th generation CPUs available, we still have customers interested in the 10th generation, and with the 14th generation on the horizon, it's clear that demand spans the entire spectrum.

With Gitex approaching, how are you showcasing your CPUs domain at the event?

We have allocated a substantial space at Gitex, featuring dedicated sections for all our brands. Intel, for instance, will have its own distinct area where we'll spotlight various Intel products to captivate the audience. Given the event's strong turnout, we anticipate a significant outreach for Intel products.

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4th Gen Intel Xeon Outperforms Competition on Real-World Workloads With the launch of 4th Gen Intel® Xeon® Scalable processors in January 2023, Intel delivered significant advancements in performance with industry-leading Intel accelerator engines and improved performance per watt across key workloads like AI, data analytics, high performance computing (HPC) and others.

The industry has taken notice: 4th Gen Xeon has seen a rapid ramp, global customer adoption and leadership performance on a myriad of critical workloads for a broad range of business use cases.

Today, after weeks of rigorous and comprehensive head-to-head testing against the most comparable competitive processors, Intel is sharing compelling results that go far beyond simple industry benchmarks.

“We said it at launch, and we now have the concrete data to prove it true, 4th Gen Xeon is leading the industry in powering the workloads that matter most to customers,” said Lisa Spelman, corporate vice president and general manager of Intel Xeon Products. “Like every credible news story, data-driven proof points help dispel misconceptions and demonstrate Xeon’s continued value and leadership over the competition.

In Mainstream Compute, Faster Time to Insights and Access to Data The most commonly deployed solutions in the market are delivered on mid-range core counts, a segment where per-core performance, power and throughput are critical key performance indicators. Knowing this, Intel compared a 32-core 4th Gen Xeon against the competition’s best mainstream 32-core part.

General-purpose benchmarks like SPEC CPU are important, but don’t tell the whole performance story for customers whose workload needs continue to evolve. The reality is that on workloads that matter most to customers, such as database, networking and storage, Xeon easily beats the competition by offering greater CPU performance, higher performance per watt and lower overall total cost of ownership (TCO). Furthermore, customers see important sustainability benefits in the form of reduced server numbers, fleet power usage and CO2 emissions.

Increased AI Efficiency Improves Customer Experience, Drives Revenue Growth Xeon is architected for AI, and Intel’s investment in software enables and optimizes AI across all major frameworks, libraries and model types. Intel’s testing demonstrates its continued CPU leadership on AI workloads leveraging its advanced hardware acceleration technology, Intel® Advanced Matrix Extensions (Intel® AMX).

More cores aren’t always the answer to achieve optimal performance. Intel® AMX allows 4th Gen Xeon to scale at an incredible rate, beyond what’s possible with core counts alone. This leading Intel AI engine is built into each Xeon core, something the competition does not have and its customers cannot benefit from.

HPC Leadership Delivers Better Performance for Modeling, Forecasting, Predictive Simulations When testing industry-specific HPC workloads, Intel pitted its 56-core Intel® Xeon® CPU Max Series processor featuring Intel® AVX-512 against the competition’s top-bin 96-core offering. By combining the best of compute with high memory bandwidth and Intel HPC engines, Xeon Max CPUs drive a 40% performance advantage over the competition in many real-world HPC workloads, such as earth systems modeling, energy and manufacturing.

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Introducing a new generation of second-life gadgets In 2023, the Breezy company announced the launch of its new production facilities covering over 1000 m² in Poland. General Manager Andrii Kosar discussed the company's ambitious plan for the second-life personal electronics market with Gitex Magazine.

What prompted the expansion of production and the launch of a new facility in Europe?

Breezy is the No. 1 trade-in provider in Ukraine, Kazakhstan, and other countries of operations. We collaborate with major retailers, mobile operators, and marketplaces, and we are proud of a partner network comprising over 2,000 stores and still growing. This increase in the volume of used gadgets from the trade-in channel has necessitated the expansion of facilities for diagnostics, refurbishment, etc Has the new production contributed to business growth?

Yes. We have completed the process of installing and setting up the equipment we invested in this year.

Our production facilities are largely automated and robotic. This has significantly accelerated the grading process. As a result of modernization, our production can now process up to 30,000 gadgets monthly, and there is potential for further expansion.

European production ensures high-quality grading and restoration. Those who see our gadgets note that they meet the highest standards. Our production holds 3 certifications (ISO 9001, 14001, 27001) that guarantee consistent quality. This is valued by our partners who sell refurbished Breezy devices because it means that the quality remains consistent from one batch to another, ensuring customer satisfaction.

Another essential feature of our products is transparency. Each box includes a QR code that contains an individual quality certificate with test results of over 55 indicators on the specific IMEI and photographs of the device.

What are your development plans?

We plan to expand our presence in Europe and are also exploring markets in the Middle East and Africa.

That's why we're here at Gitex - seeking new partnerships, suppliers, and buyers of used equipment.

Together, we aim to transition as many devices as possible from the second-hand to the second-life category.

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Pioneering IT Solutions and Trends in Enterprise Storage Join us in delving into ASBIS, a trailblazer in the IT sector, as Najeem Thajudeen, Product Line Sales Manager at ASBIS, unveils innovative solutions and discusses the rapid pace of emerging technology trends. Gain valuable insights into the strategic expertise propelling ASBIS forward and shaping the future of IT solutions in this enlightening article.

In the rapidly evolving landscape of enterprise storage, ASBIS stands as a formidable player, collaborating with a spectrum of affiliated brands to offer a comprehensive suite of products and services.

Among the esteemed storage brands in our network are Seagate, Western Digital, Infortrend, Toshiba, Kingston, Transcend, QNAP, and Synology. Each of these brands specializes in unique niches within the storage industry, providing customers with specialized solutions and expertise.

Najeem Thajudeen

Product Line Sales Manager ASBIS Middle East

Seagate and Western Digital, for instance, are renowned leaders in the hard drive and solid-state drive (SSD) industry. These companies offer high-capacity storage devices that smart organizations can employ for data-intensive applications, backup solutions, and data analytics. Infortrend specializes in storage solutions, including network-attached storage (NAS) and storage area network (SAN) systems, enabling organizations to build robust and scalable storage infrastructures.

Toshiba, on the other hand, offers a diverse range of storage solutions, including HDDs, SSDs, and flash memory products. These components can be integrated into various systems to enhance storage performance and reliability. Kingston and Transcend provide reliable and high-performance memory and storage products, such as RAM, SSDs, and USB drives, which can be utilized for data storage and memory expansion in servers and workstations.

QNAP and Synology specialize in network-attached storage (NAS) and software-defined storage solutions, empowering organizations to create versatile and scalable storage environments for data sharing, backup, virtualization, and more. By partnering with these trusted brands, organizations can explore innovative storage strategies, including advanced data analytics, high-availability storage clusters, and hybrid storage solutions. This allows them to adapt to evolving business needs and gain a competitive edge through efficient data management and storage utilization.

Product Showcase: ASBIS will leverage the platform to showcase its wide range of IT products and solutions, including hardware components such as processors, memory modules, storage devices, and networking equipment. Additionally, ASBIS offers software solutions, including security software and productivity tools. By presenting its diverse product portfolio, ASBIS aims to attract potential customers and partners seeking reliable IT solutions.

Expansion Plans: ASBIS views Gitex as a platform for knowledge-sharing and networking that aligns with its regional expansion plans. The Middle East, GCC countries, and Africa present significant growth opportunities for IT products and solutions. By engaging with regional stakeholders and decision-makers at Gitex, ASBIS can lay the foundation for expanding its operations and reach in these markets.

In conclusion, ASBIS' participation at Gitex is a strategic move to solidify its presence in the Middle East and adjacent regions. By showcasing its diverse product portfolio, fostering valuable business relationships, gaining market insights, and pursuing regional expansion opportunities, ASBIS aims to position itself as a leading IT distributor in the dynamic and competitive Middle East IT landscape. Gitex serves as a pivotal platform for ASBIS to connect with industry stakeholders, share knowledge, and drive business growth in the region.

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Seagate Introduces IronWolf Pro 22 TB HDD Offering Class-Leading Dependability & Performance The 22 TB CMR-based HDD delivers scalable capacity for multi-user commercial and enterprise RAID solutions Seagate® Technology Holdings plc (NASDAQ: STX), a world leader in data storage infrastructure solutions, introduced the new Seagate IronWolf® Pro 22 TB conventional magnetic recording (CMR)-based hard disk drive (HDD). The company’s highest capacity CMR HDD, the new drives deliver market-leading capacity, dependability, and powerful performance for multi-user workloads and enterprise RAID solutions Optimised with Seagate’s AgileArray™ technology, the new Seagate IronWolf Pro 22 TB HDD provides exceptional network-attached-storage (NAS), direct-attached-storage (DAS) performance and RAID reliability in multi-bay and multi-user environments. With user workload rates of 550 TB/year, the IronWolf Pro 22 TB HDD enables commercial and enterprise NAS users to seamlessly store, share, and collaborate on large amounts of data over a network. It also offers an SDR of up to 285 MB/s so users can seamlessly share files, back up, and tackle heavy workloads in multi-user NAS environments. With built-in rotational vibration (RV) sensors to provide RV mitigation, the HDD consistently delivers high performance and reliability in multi-bay systems.

The drive delivers a five-year limited warranty and up to 2.5M-hr MTBF for hassle-free data storage and best-in-class TCO. Also equipped with Seagate’s IronWolf Health Management system and three years of complimentary Rescue Data Recovery Services, the Seagate IronWolf Pro 22 TB HDD gives users peace of mind knowing their data is secure

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www.seagate.com

Confidence to Grow with Promise of Transformation From mission-critical workloads to big data analytics and business continuity, the demand for storage solutions that offer scalability, high performance, and reliability has never been greater. With a strong focus on customer-centricity, ASBIS has been forging strategic partnerships with industry-leading vendors like Infinidat, Seagate, DDN and NGX storage to ensure that its clients benefit from a comprehensive range of cutting-edge technologies and services.

At the heart of ASBIS's success story lies a relentless dedication to offering customers more than just storage solutions—they offer a promise of transformation.

By collaborating with vendors renowned for their expertise, we can tailor solutions to meet the exacting requirements of each client, ensuring that they not only meet their needs but also exceed their expectations.

Syed Wasiq Iqbal

Business Development Manager ASBIS Middle East

The deluge of data permeates various facets of our modern world, including data analytics, artificial intelligence (AI), physical security, and private clouds. The realm of data analytics is witnessing a renaissance. Enterprises, researchers, and policymakers are harnessing the power of data to gain valuable insights into consumer behaviour, market trends, and operational efficiency.

In the field of artificial intelligence (AI) the more data AI systems have access to, the more accurate and sophisticated their predictions and decision-making become. In an era marked by security concerns, data plays a pivotal role in enhancing physical security.

Surveillance systems equipped with high-resolution cameras and advanced analytics leverage data to detect anomalies, identify threats, and improve situational awareness.

Data-driven security measures contribute to safer environments for individuals and organizations alike.

In the fast-paced world of business, downtime is not an option. With the support of our partners, Infinidat is one of the vendors which offers solutions that guarantee high availability and reliability. This means that clients can rest easy, knowing that their data is secure and always accessible coupled with adaptive caching, multi-controller architecture, predictive maintenance and data protection ensures Continuous Availability.

Sectors investing in video surveillance store significant amount of video data that needs to be stored securely and accessed when needed for investigations. Seagate systems is catering well for the demand for surveillance storage solutions.

And not ignoring the importance of speed and responsiveness in today's business environment all our vendors leverage various mechanisms to offer the need for massive performance.

Our recent triumphs include Cloud Storage, Surveillance Projects, and All-Flash Storage Solutions that has been elevating our experience and confidence to grow

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Western Digital Blends Artistry and Technology in New Solutions for M&E Pros Western Digital today introduces new solutions from its SanDisk® brand and SanDisk Professional line ahead of IBC2023, further enriching its ecosystem of digital content storage solutions for the broadcasting, media and entertainment industry. These pro-grade products, which include two new desktop hard drive solutions and a memory card, offer the quality and dependability required for production-level video workflows without compromising the premium design.

"It is exciting to see Western Digital continue to expand its Thunderbolt™ offerings, which provide the higher-end capabilities and reliability that the media and entertainment industry needs,” said Jason Ziller, General Manager, Client Connectivity Division, Intel Corporation. “By utilizing the power of our Thunderbolt technology, enterprise-class hard drives and multi-device connectivity solutions support prosumers and creative professionals, and their increasingly complex demands and innovative use cases."

SanDisk Professional G-DRIVE® PROJECT High performance and scalability: The Thunderbolt 3 interface delivers superior performance and supports daisy-chain for up to five devices for building diverse digital content creation workflows. It is also compatible with USB 3.2 Gen 2.

7200RPM Ultrastar® Enterprise-class Hard Drive: Delivers up to 22TB* capacity and 260MB/s read/write speed** to flexibly cope with demanding workloads and back up mission-critical content.

SanDisk Professional G-RAID® MIRROR Massive capacity: Up to 44TB* of max capacity (22TB* in default RAID 1) on two 7200RPM Ultrastar Enterprise-class Hard Drives for even some of the toughest of workloads and archiving crucial content, allowing users to back up their life's work and live fearlessly knowing their most important files are in one place.

Mirror mode for peace of mind: Ships in RAID 1 so valuable content is automatically duplicated onto the second drive for worry-free data redundancy. Change to JBOD or RAID 0 easily by flipping a switch – no need to download an app or install special software.

PRO-BLADE™ SSD mag slot: Offload, make copies or edit content from a PRO-BLADE SSD mag (sold separately) at blazing fast speeds. ;IWXIVR (MKMXEP LIPTW GVIEXSVW MR XLI TVSHYGXMSR MRHYWXV] XS EHHVIWW HEXE GLEPPIRKIW GEYWIH F] XLI MRGVIEWIH YWI SJ EVXMJMGMEP MRXIPPMKIRGI WTIGMEP IJJIGXW ERH XLI XVERWMXMSR JVSQ / XS / ERH / WE]W 6YFIR (IRRIR[EPHX ,IEH SJ 4VSHYGX 1EVOIXMRK ERH 1EVOIXMRK 3TIVEXMSRW )9 '-7 ;IWXIVR (MKMXEP 8LIWI PEXIWX EHHMXMSRW XS SYV 7ER(MWO FVERH ERH 7ER(MWO 4VSJIWWMSREP PMRI WTIGMJMGEPP] SJJIV XLI LMKL IJJMGMIRG] LMKL TIVJSVQERGI LMKL VIPMEFMPMX] ERH LMKL WGEPEFMPMX] RIIHIH XS LIPT IREFPI HMKMXEP GSRXIRX GVIEXSVW XS WIEQPIWWP] MRXIKVEXI XLIWI WSPYXMSRW MRXS XLIMV YRMUYI TVSGIWWIW ERH IPIZEXI XLIMV [SVOJPS[ XS EGLMIZI ,SPP][SSH PIZIP UYEPMX] VIWYPXW [LIXLIV XLI] EVI SR XLI KS SR PSGEXMSR SV MR XLI SJJMGI IHMXMRK FE] SanDisk PRO-CINEMA CFexpress™ Type B card Cinema-quality performance: With minimum sustained write speeds of 1,400MB/s**, the SanDisk PRO-CINEMA CFexpress Type B card lets users capture cinema-quality 8K1 video without dropping frames.

Durable enclosure: Withstands up to 1-meter drops and up to 50 newtons (11.2 pounds-force)2 of force to help protect irreplaceable footage and videos.

PRO-READER and PRO-DOCK 4 compatible: Pair the PRO-CINEMA CFexpress Type B card with the SanDisk Professional PRO-READER CFexpress and the PRO-DOCK 4 devices (sold separately) for scalable, simultaneous offloads that help to maximize productivity.

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)EJCOPKJ'O5EPD7KQ © 2023 Kingston Technology Europe Co LLP and Kingston Digital Europe Co LLP, Kingston Court, Brooklands Close, Sunbury-on-Thames, Middlesex, TW16 7EP, England. Tel: +44 (0) 1932 738888 Fax: +44 (0) 1932 785469 All rights reserved. All trademarks and registered trademarks are the property of their respective owners.

www.kingston.com

KINGSTON D500S

+EHEP=NU %N=@A +K>EHA "=P= 1A?QNEPU In a remarkable move, Kingston Digital Europe Co LLP, the flash memory arm of Kingston Technology Company, Inc., a global leader in memory products and technology solutions, has launched the highly anticipated Kingston IronKey ™ D500S. This exceptional hardware-encrypted USB flash drive sets a new benchmark for data security, particularly in safeguarding sensitive information during transit.

Pending FIPS 140-3 Level 3 certification, the D500S incorporates crucial upgrades recommended by the National Institute of Standards and Technology (NIST). These enhancements feature a secure microprocessor, meticulously designed to fortify the drive's security and resilience, making it ideal for protecting classified data used in government and military applications.

Upon bootup, the D500S conducts self-tests and features built-in thermal and voltage safeguards, intelligently shutting down when specific thresholds are reached, thus ensuring the integrity of your data. Its robust zinc casing renders it waterproof, dustproof, and compliant with military standards for shock and vibration resistance. An epoxy-filled enclosure further shields its internal components against penetration attacks.

The D500S boasts a Multi-Password option with Complex or Passphrase modes, giving users effective control over their data security. Admins have the capability to reset User passwords and enable a One-Time Recovery password, providing a safety net for forgotten passwords. Moreover, both Admin and User can implement a session-based Read-Only mode to protect the drive from malware on untrusted systems, and Admins can also impose a Global Read-Only mode until reset. To prevent unauthorized access in compromising situations, an Admin can initiate a Crypto-Erase password, wiping out the data and resetting the drive.

The D500S inherits exceptional features from the Kingston IronKey lineup, including XTS-AES 256-bit encryption, protection against BadUSB and Brute Force attacks through digitally signed firmware, a Virtual Keyboard for defense against keyloggers and screenloggers, and an industry-first dual-partition option. Admins can configure two secure partitions of custom sizes for Admin and User purposes, featuring a Hidden File Store that discreetly houses files for User access when required. This hidden storage ensures data remains secure and invisible unless properly accessed.

Oscar Escayola Kaloudis, EMEA Flash Business Manager and Sales Manager DACH, Middle East and Africa, Greece, and Israel for Kingston, EMEA, commented, "The flagship D500S with its pending FIPS 140-3 Level 3 certification offers a feature-rich experience unparalleled in its class. It enhances the IronKey legacy with state-of-the-art security, providing a comprehensive solution for safeguarding high-value data in larger enterprises and government entities.

IronKey has become an indispensable tool in achieving Data Loss Protection (DLP) best practices, offering the highest level of military-grade security to ensure compliance with data encryption regulations such as SOC 2, NIS2, FISMA, GDPR, PIPEDA, HIPAA, HITECH, GLBA, SOX, and CCPA." The D500S offers extensive customization options, adheres to TAA/CMMC compliance standards, and is proudly assembled in the USA. It is available in fast dual-channel performance configurations with storage capacities up to 512GB, backed by a robust 5-year warranty and free technical support. Additionally, an enterprise-managed D500SM model and a customizable managed drive option are also available. ʺʼˇʸˋ ʸʷʼˇʼ˂ˁ ʧʥ

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FEATURES / BENEFITS Military-Grade Hardware-Encrypted USB Drive:

Crypto-Erase Password for Compromising Situations:

FIPS 140-3 Level 3 (Pending) certified XTS-AES 256-bit encryption with secure microprocessor upgrades for stronger security. Built-in protections against BadUSB and Brute Force attacks. New drive self-testing upon bootup and thermal and voltage protection to automatically shut down drives when they reach certain thresholds.

The Crypto-Erase password will wipe encryption keys, delete all data forever and reset the drive

Rugged Casing Built to IronKey Toughest Standards: Zinc casing that is waterproof, dustproof, crush-resistant and is epoxy-filled for physical tamper-resistant security.

Multi-Password Option for Data Recovery: Enable Admin, User, and One-Time Recovery passwords. Admin can reset a User password and enable a One-Time Recovery password to restore User’s access to data if the User password is forgotten.

Fully Customizable:

Complex or Passphrase Mode:

Global and Session Read-Only (Write Protect) Modes:

Enable, disable, modify drive features and profile. Co-logo

Select between Complex or Passphrase mode. Passphrases can be complete sentences, multiple words that only you remember - from 10 to 128 characters long. An Eye symbol for all entered passwords helps reduce typos.

Both Admin and User can set a session-based Read-Only mode to protect the drive from malware on untrusted systems. Admin can also set a Global Read-Only mode that sets the drive in Read-Only mode until reset.

Industry-first Dual Hidden Partition Option: Admin can create two custom-sized Dual Hidden Partitions for Admin and User for a Hidden File Store to keep data secure and invisible unless properly accessed. Dual Hidden Partitions can provide additional security on untrusted systems or when drive sharing is required.

Specifications:

Compatible with

Windows® 11, 10, macOS® 10.15.x – 13.x, Linux9 Kernel 4.4+

Interface: USB 3.2 Gen 1

Capacities6: 8GB, 16GB, 32GB, 64GB, 128GB, 256GB, 512GB

Connector: Type-A

Speed7: USB 3.2 Gen 1 8GB –128GB: 240MB/s read, 190MB/s Write 256GB: 240MB/s read, 170MB/s write 512B: 310MB/s read, 250MB/s write

KINGSTON PART NUMBERS

USB 2.0 8GB –512GB: 30MB/s read, 20MB/s Write

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USB 3.0/USB 3.1/USB 3.2 Gen 1

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Dimensions: 77.9mm x 21.9mm x 12.0mm

Waterproof

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Certified to IP67 rating

Operating Temperature: 0°C to 50°C

Storage Temperature: -20°C to 85°C

Customization Options: D500S: Enable, disable, modify drive features and profile. Co-logo.

D500SM: Modify drive profile. Co-logo. Optional-Managed version.

Warranty/Support: D500S: 5-year warranty, free technical support D500SM: 2-year warranty, free technical support

Warranty/Support: D500S: 5-year warranty, free technical support D500SM: 2-year warranty, free technical support

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Dahua launches affordable ‘‘luxury’’ gaming monitor As the gaming industry continues to grow, so does the demand for high-quality equipment that can enhance the gaming experience. One such piece of equipment is the curved gaming monitor, which offers an immersive, panoramic view of the game world.

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