VP NOTE

Tapping Into Transformative Technologies

CHANNEL PARTNER COMPANIES MUST FOCUS ON INNOVATION AND ASSISTING REGIONAL CUSTOMERS TO DRIVE THEIR BUSINESS TRANSFORMATIONS.

Dear Partners,

As technology advancements rapidly enable the transformations in our lives and businesses, we have to stay tuned to the developments and ensure we are ahead of the curve. As the longest serving distributor in the region, we continue to be dedicated to your growth and success.

With over two decades of experience in IT distribution within the Middle East, and boasting a wide range of product portfolio across Volume, Value and Printing divisions, ASBIS Middle East’s primary focus is to enable business transformation. We do this by introducing a host of new technologies to our partners. We also demonstrate the technique of managing the supply chain effectively for these new solutions and products. This will help partners to enhance their net outcome. Our priority is to train, lead and execute transformative technologies together with our partner ecosystem.

At ASBIS Middle East, one of our main strategic points revolves around innovation. We are known to be innovative in the market and we will continue to drive innovation in everything we do. We are spearheading new programs and a new direction for our partners. These kinds of initiatives set us apart from the competition and cements our position further as a leading and stable regional distributor.

We attribute our success to the strong and close partnerships we have with our channel community and vendors. At GITEX, we are excited to showcase these longstanding relationships. Our focus at this year’s edition will be to develop our partners’ profitability and support them even further to grow their businesses.

Over the past year, we have expanded our business considerably. We have never strayed from our fundamental qualities of being a reliable, responsive and responsible distribution firm in the region. We are proud to have grown from strength to strength even during challenging market conditions.

We look forward to meeting and networking with our partners and vendors at GITEX 2019. Our aim is to assess on-going businesses and devise strategies for the coming months. The event will also serve as the perfect platform for us to thank our partners and vendors for choosing us time and again. Wish you a productive and prosperous GITEX 2019.

SUCCESS THROUGH FOCUS

GITEXEDITION | 1

Hesham Tantawi

Vice President Middle East & Africa, ASBIS Middle East