The entire website has a new look highlighting cattle sales, industry events, ASA’s programs, marketing opportunities, and breeders’ resources. simmental.org makes it easy for you.
The Dry Matter Intake (DMI) EPD and $Gain economic subindex are now available on Herdbook.org, giving producers a reliable tool for gauging feed efficiency. by Lane Giess, PhD, ASA Geneticist
43 Rethinking the Role of Weight Ratios
In an industry that often pays by the pound, should we continue prioritizing these ratios with the advanced tools now available? by Lane Giess, PhD, ASA Geneticist
69 The Crucial Role of Phenotypic Data in Genetic Predictions
In the age of genomic testing and genomically enhanced EPD, do we really need to collect phenotypes? In summary, the answer is yes. by Ryan Boldt, PhD, IGS Lead Geneticist
83 Crucial Connection
State associations play an integral role in informing the producers in their region about the values of SimGenetics. The ASA has ways to support them. by Callie Cooley
112 Creating Quality Commercial Cattle
North Carolina commercial producer Jamie Dail goes above and beyond in collecting, submitting, and analyzing data for Triple D Farms. by Lilly Platts
146 End Product Considerations
Potential updates to yield grading, a push for heavier finished weights, and a shift to considering whole-animal red meat yield leave many questions. by Lilly Platts
174 The Efficiency vs. Demand Paradox
Packers continue to demand heavier finished cattle, while cow-calf producers are faced with the challenge of maintaining efficiency, longevity, and profitability. by Dr. Jon DeClerck
DEPARTMENTS
190 Calendar of Events
192 Rates & Policies
194 Ad Index
published by
ASA Publication, Inc.
Linking SimGenetics to Commercial Cattle
One Genetics Way, Bozeman, Montana 59718 USA 406-587-2778 fax: 406-587-9301
Richburg Jr, George 801 CR 408 Clanton, AL 35045 334-524-3133
Dearmon Fork Farms ASA# 258584
Ethan Dearmon 3423 Dearmon Fork Rd Millry, AL 36558 251-846-2349
Deer Creek Farm ASA# 306111
Jones, Mark T 10058 Deer Creek Dr E Theodore, AL 36582 251-824-4979
Dickinson, Sarah ASA# 250434 17591b Celeste Rd Citronelle, AL 36522 251-214-1366
Dixon Farms ASA# 160268
James F Dixon 8575 Highway 154 Thomasville, AL 36784-5521 334-636-9633
Dowdell Cattle Company ASA# 290003
Dowdell III, James Warren 300 Lee Rd 20 Auburn, AL 36830 334-707-4750
Drake Farms ASA# 374456
Drake, Jody 6971 County Hwy 24 Oneonta, AL 35121 205-335-4940
Dutton, Joe and Jenny ASA# 304357
Dutton, Joe 132 CR 165 Moulton, AL 35650 256-476-6003
Emuckfaw Creek Farm ASA# 250235
Jennifer & Steve Lee 421 Old Dutch Rd Daviston, AL 36256 256-234-0002
Eubanks, James A
ASA# 364556
Eubanks, James 10169 Thomas Rd Irvington, AL 36544 251-214-6689
Evans Farm ASA# 276990
Michael Evans 10343 Co Rd 17 Woodville, AL 35776 256-218-1552
Ficken, David ASA# 309215 248 Webster Rd Huntsville, AL 35811 256-776-9191
FL3 LLC ASA# 321695
Lewis, Ford PO Box 25 Sweet Water, AL 36782 334-608-4468
Four Corner Farms LLC ASA# 362887
Dickerson, Maurlan 559 Inlet Rd Eufaula, AL 36027 404-805-9468
Four Daughters Farm ASA# 343641
Lovelady, Andrew 2565 Lowe Rd Notasulga, AL 36866 334-782-6135
Gamble Farms ASA# 207545
James & Patricia Gamble 1357 Blue Pond Rd West Blocton, AL 35184 205-938-3586
Gambletown Farm, Inc ASA# 329641
Gamble, Andrew 8773 E Co Rd 22 Columbia, AL 36319 334-726-2125
Garlon Sheppard Farms ASA# 274204
Sheppard, Garlon 3394 Union Hill Rd Laceys Spring, AL 35754-7638 256-498-2629
Garrison Farms ASA# 211179
Carl, Harold & Mary Garrison PO Box 237 Thorsby, AL 35171-0237 205-646-3048
Generation 3 Cattle Company ASA# 340520
Moody, Randy 811 Frank Hereford Rd New Market, AL 35761 256-655-5255
Greer, Billy Nathan ASA# 077049
Greer Fleckvieh Simmentals 147 Honoraville Rd Greenville, AL 36037-0835 615-804-2461
H/D Cattle Farm ASA# 324751
Heather Yates 1651 Patton Road Rutledge, AL 36071 334-429-0261
Hamm, Eddie ASA# 362990 165 Mills St Webb, AL 36376 334-726-1111
Hardy, Joe ASA# 343809 2657 Jack Springs Rd Atmore, AL 36502 251-368-9219
Alabama
www.gibbsfarms.net
A SA# 067563
Wendell&NanGibbs
2118 CountyRoad23
Ranburne, AL 36273
DougGibbs – 4 04-717-2264
BradleyGibbs – 4 04-904-2914
SamYoung – 770-710-4588
Email:
Doug – gibbsfarms8@bellsouth net
Bradley – gibbsfarms6@gmail.com
Sam – syoung022198@gmail.com
Website: www gibbsfarms.net
Sale Dates:
Fall Sale: November 8, 2025 Spring Sale: February7, 2026
GIBBS FARMS . . . the industry source for SimAngus™ and Simmental! Selling 180 fall yearling bulls in the fall sale. 75 fall 18-month-old bulls in the spring sale. Pasture developed bulls annually along with 200+ replacement females. Visit our website for complete details on our annual sale and semen orders on all Gibbs Farms Herd Sires. See ad on page 9
Hodnett 5 Farm
ASA# 324045
Hodnett, Jacob & Carrie
3070 Drake Rd Wadley, AL 36276 334-349-6123
Holliman, Jimmy
ASA# 070712
Jimmy & Kathleen Holliman PO Box 266 Marion Junction, AL 36759
334-872-8530
Howard, Trent
ASA# 375240
A SA# 250201
Charlie andJanGreene 12738 Northside Road Northport, AL 35475
205-333-0015 - home 205-792-2165 - cell
Email: chgreenej@gmail.com
Raising quality Simmental and SimAngusTM in west Alabama. We use AI and embryo transfer extensively and place emphasis on excellence in performance and genetics. Look for our entries in the Alabama & Mississippi Simmental Sale. Check out our bulls, which are marketed primarily through the North Alabama BCIA Bull Test.
HCC Farms
ASA# 283971
Henry Jr, Davis G 12874 US Hy 31 Hope Hull, AL 36043 334-850-1423
see ad on page 10
1509 Highland Gate Point Hoover, AL 35244
Indian Hills Farm
ASA# 093785
Wayne Shepard 394 Duke School Rd Wellington, AL 36279 256-239-8341
Isbell Land and Livestock LLC
ASA# 293209
Isbell Land & Livestock 4425 Lile Lane Leighton, AL 35646 256-446-4000
J & W Simmental Farm
ASA# 058836
Steve Williams 10966 County Road 99 Headland, AL 36345-6100 334-726-3771
J J & N Cattle Company
ASA# 280075
Bostick, Jeff 655 CR 257 Newville, AL 36353 334-726-2467
JB Farms
ASA# 374078
Joshua Beaver 360 Cedar Crest Rd West Blocton, AL 35184
Jennings, Robert ASA# 371948 96 Easy Street Wetumpka, AL 36092 334-399-2054
Jones Valley Ranch
ASA# 379246
James Jones 1474 Co Rd 81 Prattville, AL 36067
JYJ Red Angus
ASA# 309133
Yance, Jim and Jessica 1092 Davis St Columbia, AL 36319 334-790-4953
K&T Hultz Cattle ASA# 371453
Hultz, Kenneth 1305 Shoffner St Brewton, AL 36426 251-254-0106
Kirkland, Mark ASA# 261956 17025 County Rd 53 Columbia, AL 36319 334-726-3644
Lacy Legacy Livestock ASA# 238054
Lacy, James Blaine 419 Wakefield Rd Delta, AL 36258-5515 256-448-0013
Lane Simmentals ASA# 246976
Lane, Ronnie 1735 County Road 175 Florence, AL 35634-4168 256-443-0495
Lane, Jeremy ASA# 356153 2415 Hwy 81 Phil Campbell, AL 35581 256-668-2290
Legacy Farms ASA# 332770
Gleason, Philip 363 Lakeview St Steele, AL 35987 205-612-2846
Lewis Properties LLC ASA# 287539
Lewis, Neil 25 W Front St Thomasville, AL 36784 334-637-0828
Liberty Cattle ASA# 367167
Jones, Claja 48219 State Hwy 79 Blountsville, AL 35031 205-729-2587
ASA# 108021
RandyMoody 811FrankHerefordRoad
NewMarket, AL 35761
256-655-5255
Email: randymoody@ardmore.net
Website: www.littlemountainsimmentals.com
Sales:
NorthAlabamaBullEvaluation Sale Second Saturday ofDecember North Alabama’s Source for Homozygous Black Simmentals
Logan Farm
ASA# 320516
Logan, Chris 225 Co Rd 2 Ariton, AL 36311 334-701-5246
Lone Oak Farm ASA# 372731 Allen, Joshua 1924 County Road 104 Muscadine, AL 36269 770-826-1573
Lonesome Pine Farm ASA# 243215
Terry Bowen 740 S Memorial Dr Prattville, AL 36067 334-365-4610
Lost Creek Cattle Farm LLC ASA# 374266
Cathy Murphy - Kerry Smith 886 CR 34 Ranburne, AL 36273 678-938-7788
Lusk, Kevin ASA# 332446 910 Clinton Drive Scottsboro, AL 35768 256-244-3101
M & W Farms
ASA# 353954
Shiver, William Wyatt 8849 South Rocky Creek Rd Cottonwood, AL 36320 334-726-2540
McCormick, Amy Ann ASA# 282593
McCormick Hurst, Amelia PO Box 444 Auburn, AL 36831 931-294-5611
McLemore, Mark ASA# 267515 20947 Bolding Rd Athens, AL 35614-9603 256-221-9204
Meadow Lane Farms ASA# 139996
Tommy J Brown 111 Charles St Clanton, AL 35045 205-755-5485
Meadows Creek Farm ASA# 182524
Meadows, Glen and Richard 4421 Co Rd 33 N Columbia, AL 36319-9802 205-899-3064
Mitchell, Eric ASA# 361294 27200 Lambert Rd Elkmont, AL 35620 256-434-0122
Old Magnolia Farm ASA# 318464
Ballew, Brad 2921 Forest Home Drive Greenville, AL 36037 334-657-5702
Petcher Farms ASA# 129414
Steven P or Andrew P Petcher 867 Doug Price Rd Fruitdale, AL 36539 251-827-6766
Phillips Family Farm ASA# 230367
Laymon & Samuel Phillips 7706 Nathan Jordan Rd Millry, AL 36558 251-846-3647
Pierce, Kelley ASA# 332263 1758 Upper Lake Dr Cottondale, AL 35453 205-765-4919
Pinedale Farms ASA# 237935
Brad A Moatts 110 Love Dr Clanton, AL 35045-2322 205-755-1781
Plantation Farms ASA# 280661
Paige Crowell Smith & Randy Crowell 17855 Boyd Rd Elrod, AL 35458-2110 205-826-6737
Powerline Cattle Company ASA# 274372
McCraney, Brian 547 County Rd 2 Columbia, AL 36319-5209 334-790-0542
RDC Farms ASA# 265186
Bradshaw, Don 1499 Davis St E Elba, AL 36323-1649 334-726-4365
Red Oak Farm ASA# 243320
Gardner DVM, Josh 4404 Forest Home Rd Greenville, AL 36037-6821 334-324-9701
Richburg Cattle LLC ASA# 267812
Richburg, George 642 Shawnee St Auburn, AL 36830 334-524-3133
Rock Creek Agri Corporation
ASA# 200396
Graben, Dale 590 Co Rd 445 Collinsville, AL 35961-9139
256-623-3501
Rocking W Cattle Company
ASA# 283966
Wilson, Colin 253 County Road 350 Hollywood, AL 35752-6721 256-599-3533
Rolling Hills Cattle
ASA# 296210
Russell, Sam 1441 Co Rd 81 Prattville, AL 36067 334-301-0993
Romine, Elton & Debbie
ASA# 365341
Romine, Elton 20955 Motorcross Rd Rogersville, AL 35652 256-247-8604
SGibbs Farms
ASA# 388169
Sam Young 1704 County Roads 28 Ranburne, AL 36273 770-710-4588
Sheppard, Greg
ASA# 387884
Greg Sheppard 250 Bettinger Mtn Rd Union Grove, AL 35175 256-572-3206
Shinglepile Creek Farm
ASA# 271425
Catrett, Cameron 195 S Mt Olive Rd Luverne, AL 36049 334-508-0464
Shipp, Thomas; dba L-Pond Cattle
ASA# 339856
Shipp, Thomas 246 Jerome Court Auburn, AL 36830 334-209-6149
Spring Hill Cattle Company
ASA# 328743
Busby, George 4252 CR 5 Repton, AL 36475 251-620-8731
Stanley Farm
ASA# 356749
Stanley, Chase 2952 Cahaba Rd Greenville, AL 36037 334-399-2999
Stephens Farms
ASA# 235220
Donny & Pat Stephens 14525 Al Hwy 5 Marion Junction, AL 36759-3003 205-799-2022
Strawberry Cattle Company ASA# 252796
Smith, Kirk 1206 Isom Rd Guntersville, AL 35976 256-586-2338
Sullivan, Linda ASA# 272514 151 Miller Sullivan Rd Millry, AL 36558 251-846-2740
Swinney Farm ASA# 316290
Swinney, Alan 733 Gravel Hill Rd Phil Campbell, AL 35581 256-856-8282
Tatum III, Jack ASA# 189685 J & Jack B Tatum 1420 Highway 9 Wilsonville, AL 35186-6740 205-669-6389
Taylor Farms
ASA# 286309
Joseph S Taylor 795 Rabbit Branch Road Cropwell, AL 35054 205-473-2454
Taylor, Thomas & Lilian ASA# 358645 3117 Central Plank R Wetumpka, AL 36092 334-201-5240
The Manger
ASA# 221917
Larry & Teresa Montgomery 559 Clay St Montgomery, AL 36104 334-286-3648
Thomas, Barkley ASA# 294080 405 Timothy Dr Columbiana, AL 35051 205-669-1590
Timberland Cattle Inc. ASA# 268779
Freeman, Bill 15185 County Road 49 Vernon, AL 35592 205-695-6314
Tom Chestnut Family Ranch
ASA# 358466 Chestnut, Tom 7422 CR 12 Headland, AL 36345 334-790-3206
Traylors Red Angus
ASA# 354401
Traylor, Sarah 4094 CR 88 Delta, AL 36258 256-276-2697
Turn Three Cattle Company
ASA# 348538
Robert Bonds 18971 Wentworth Dr Athens, AL 35613 205-240-8470
Upchurch Farm ASA# 217386
Upchurch, Larry 91731 Hwy 9 Lineville, AL 36266-0244 256-618-1774
W/W Cattle Co ASA# 299484
Williams, Robert 4565 Co Rd 44 Section, AL 35771 256-228-6416
Watson Farm ASA# 320525
Louie and Margaret Watson 1455 Co Rd 533
New Brockton, AL 36351 334-389-7037
Watts Jr, Harrell ASA# 000621
Watts, Harrell PO Box 26 Sardis, AL 36775-0026 334-874-4813
Wells Farm
ASA# 156629
Mike & Lyne Wells 455 Brownsboro Road Brownsboro, AL 35741-0311 334-412-2280
Alabama • Arizona • Arkansas
Wiley Show Cattle
ASA# 299031
Wiley, Dennis R 350 CR 341 Florence, AL 35634
256-757-6594
Wilkins Genetics ASA# 339933
Wilkins, Corey 1321 CR 1640 Cullman, AL 35058 256-590-2487
Woodard, Wesley
ASA# 382365 15196 Co Rd 82 Woodland, AL 36280 256-610-4223
Woodco Cattle Company ASA# 188419
John O Wood 33830 Highway 43 Thomasville, AL 36784-3337 334-636-9260
Wyatt Cattle Company ASA# 304396
Wyatt, Harold 4455 Landline Road Selma, AL 36701 931-217-1723
Young Brothers SimAngus
ASA# 334116
Clayton Young 942 Co Rd 28 Ranburne, AL 36273 678-836-9538
Young Farms ASA# 385412
Young, Thomas 3120 County Road 13 Centre, AL 35960 256-484-2036
Arizona
GC Bar Cattle Co ASA# 379848
Groseta, Grace 690 S Mt Mingus Rd Cottonwood, AZ 86326 928-310-4427
Groseta, Peter ASA# 389352 690 S Mt Mingus Road Cottonwood, AZ 86326
Lee Cattle Company ASA# 248962 Lee, John 12702 Via Palms Chandler, AZ 85249 480-895-6090
MRT Cattle ASA# 343469
Pearson, Marty or Julie 677 E Gary Dr Chandler, AZ 85225 480-209-3488
Roth, Bob & Carla ASA# 357284 28708 N 53rd St Cave Creek, AZ 85331 785-554-1306
Arkansas
President Clayton Whittmore 2322 County Road 404 Berryville, AR 72616 479-214-1064
whittmorefarms@hotmail.com
Vice President David Groves 42 Lafayette 9 Lewisville, AR 71845 870-894-3752 rosegroves@hotmail.com
Secretary/Treasurer
Lisa Sigmon 1418 County Road 708 Berryville, AR 72616
870-423-8723 sigmonsimmentals@yahoo.com
5J JKF Farms
ASA# 355158
Fairris, Jerry and Kelli 135 Golf Course Road Hamburg, AR 71646 870-310-5599
Andresen, Nick ASA# 321245 13511 Robbins Rd Springdale, AR 72762 712-229-3674
August Acres Farms Inc
ASA# 210162
Dunlap, Brad 2 Kellar View Dr Springfield, AR 72157 501-208-3370
Bar W Cattle Company ASA# 387767
Carson White 267 Harveyjobe Rd Romance, AR 72136
Big Branch Simmentals
ASA# 137462
Thomas or Elene Murray 14608 Laura Way Alexander, AR 72002-9628 501-317-5063
Birkner, Carl ASA# 389480 339 Pigeon Roost Drive Solgohachia, AR 72156
Breeding, Patrick ASA# 381582 11 Highway 107 N Vilonia, AR 72173 501-504-4402
Brown, Craig ASA# 094061 15373 Stephens Rd Siloam Springs, AR 72761-9051 479-427-0539
Brown, Devin
ASA# 373032 2619 Hwy 223 N Viola, AR 72583 870-371-2696
Chesser, Blake ASA# 304846 1604 S 30th St Paragould, AR 72450 870-239-3144
Circle H Ranch ASA# 356837
Hicks, Clifton 303 Union Ln El Dorado, AR 71730 937-241-2884
Collier, Brooks ASA# 379919 961 Columbia Road 54 Waldo, AR 71770 870-299-0248
Crawford, Katie
ASA# 264625 12582 Highway 80 Danville, AR 72833-6029
479-495-1322
Diamond D Farms LLC ASA# 381982
Davis, Luke 166 Ransom Smith Rd Pleasant Plains, AR 72568 501-388-6087
Dohlman Cattle Company ASA# 192143
Dohlman, Jesse 1099 Beav O Rama Rd Fayetteville, AR 72703-9517 816-592-3969
Double H Farms ASA# 266311
Hawkins, Eddie 24 Sharon Rd Vilonia, AR 72173-9841 501-472-7825
Dunlap Simmentals ASA# 105406
Jerry Dunlap 21 Dunlap Loop Springfield, AR 72157-9504 501-893-2934
Eaves Simmental Farm ASA# 003769
Eaves, Terry 19508 Shankle Rd Gentry, AR 72734 479-427-9690
Bailey, Alec 6162 CR 3 Orland, CA 95963 530-713-0038
Bar HT Cattle Company
ASA# 340541
Taylor, Lynnie 675 Old Stage Rd Salinas, CA 93908 831-345-3638
Bianchi Ranches
ASA# 361191
Bianchi, Robert 6810 Canada Rd Gilroy, CA 95020 408-804-3134
Clover Valley Farms ASA# 386792
Taylor, Regina 3502 Clover Valley Rd Rocklin, CA 95677
CR Livestock
ASA# 382012 12669 Krosens Rd Marysville, CA 95901 530-632-1278
Curran, Austin
ASA# 340891 1000 Cook Rd Ione, CA 95640 209-304-5251
Curran, Taylor ASA# 340892 1000 Cook Rd Ione, CA 95640 209-304-2363
DeCoito Family Livestock ASA# 366735 Vince DeCoito PO Box 72 McArthur, CA 96056 530-917-6741
Eberhardt Livestock ASA# 281960
Eberhardt, Cody 3657 Jasper Ln Wheatland, CA 95692 530-755-6559
Arkansas • California
A SA# 130771
Tim andJill Curran 1000 CookRoad Ione, CA 9564 0 209-765-1815
Email:
c irc leranch@volc ano.net
Website: www.Circ leRanch net
Sale Date: September25, 2025 Beef Solutions Bull Sale, Ione
Located one hour east of Sacramento, CA. Circle Ranch markets 150 head of SimAngus™ bulls annually. Today’s cow herd is primarily a SimAngus™ composite of 50% Simmental and 50% Angus, and the bulls we offer are multigeneration halfbloods. We harness the power of heterosis to create a more durable genetic product regardless of the environmental challenges posed. We absolutely have a herd target for mature size that we think best fits the majority of our customers and the larger beef industry. The lion’s share of our bulls hit that target dead center and many of our customers prefer them. “On the edges, however, you will find genetics here that can produce powerhouse performance for higher-resource situations, as well as some lines created to minimize maintenance requirements for low-input regions.”
Era Cattle
ASA# 337191
Hittson, Blakeley 316 Westside Ct Yreka, CA 96097 530-842-1573
Fair Cattle ASA# 370936
Fair, Todd 5731 N Hickman Rd Denair, CA 95316 209-648-8240
Fair, Treyton ASA# 324152 5731 N Hickman Rd Denair, CA 95316 209-535-9936
Fanning Ranch ASA# 357870
Fanning, Greg PO Box 834 Santa Ynez, CA 93460 809-686-4088
Fee Ranch Inc
ASA# 382508
Tom Fee P.O. Box 189 Fort Bidwell, CA 96112
Forster SimAngus ASA# 299248
Forster, Daniel S 13040 Orange Rd Wilton, CA 95693 916-687-8988
Front Pasture Farm ASA# 188287
Hartzell, Edward 14583 Victory Ave Oakdale, CA 95361-7500 209-678-7423
G/M Cattle Company
ASA# 330475
Griffith, Stacey PO Box 283 Copperopolis, CA 95228 209-768-1088
Gilliland, Ron ASA# 273708 8787 Mace Blvd Davis, CA 95618-3769 916-612-1340
Gonsalves Ranch ASA# 283432
Gonsalves, Joey 7313 Maze Blvd Modesto, CA 95358 209-526-3006
Gonzalez, Victoria ASA# 385993 37383 County Rd. 144 Clarksburg, CA 95612
Gudel Cattle Company ASA# 272692
Gudel, Kris PO Box 591 Wilton, CA 95693 916-208-7258
Hallsey Farms ASA# 385800
Hall, Susan 37383 County Road 144 Clarksburg, CA 95612
Heart T Simmentals ASA# 283456
Kendall, Teresa 11820 Old Hwy 99 S Grenada, CA 96038 530-526-2024
Hinton Ranch Simmentals ASA# 082154
Hinton, John & Shauna 2916 Kuck Rd Montague, CA 96064-9076 530-459-3928
K/H Livestock ASA# 389422
Hurl, Kayla PO Box 146 Shandon, CA 93461 805-441-3804
K2 Show Cattle ASA# 388543 Long, Kyle PO Box 415 Cottonwood, CA 96022 209-728-7414
Kerlee Cattle ASA# 318815
Kerlee, Aaron 11837 E Grayson Rd Denair, CA 95316 209-648-7666
Kolker Ranch ASA# 386574 PO Box 66 39559 Hwy 395 Davis Creek, CA 96108
Kool Breeze Livestock ASA# 389777 PO Box 221 Adin, CA 96006
Lambert Ranch
ASA# 380267
Steve Lambert 3159 Nelson Ave Oroville, CA 95965 530-624-5256
Little Shasta Ranch ASA# 083725
Stanley Sears 5322 Freeman Rd Montague, CA 96064-9681 530-842-3950
Maddox Ranch
ASA# 376047
Maddox, Stephen 12877 W Kamm Ave Riverdale, CA 93656 559-977-1889
California • Colorado
Mendosa Ranch
ASA# 137741
Ryan & Kristi Mendosa 15440 S Gulch Rd Valley Springs, CA 95252-8695 209-786-3709
Moniz, Travis
ASA# 350718 6990 Norman Rd Princeton, CA 95970 530-300-6541
Neugebauer, Rick, Family ASA# 365050
Neugebauer, Rick 45909 Pittville Rd McArthur, CA 96056 530-336-6486
Nicholas, Greg ASA# 291658
Greg Nicholas-Marilyn Waltz 13951 Murphy Ln Oak Run, CA 96069 530-633-9133
Number 7 Simmentals
ASA# 329477 Parnell, Luke PO Box 709 Auburn, CA 95604 805-431-1267
Peoples, Skyler
ASA# 366822 19808 E Belmont Sanger, CA 93657
Red River Farms
ASA# 022454
Robert P & Jamie M Mullion 13750 10th Ave Blythe, CA 92225 760-922-8764
Rockin S Ranch Inc
ASA# 318128
Ric & Ann Schultz 17554 S Chateau-Fresno Ave Riverdale, CA 93656 559-867-1236
Santos, Joe ASA# 282775 PO Box N Gilroy, CA 95021 408-848-2090
Schmidt, Julie ASA# 314372 PO Box 127 Stevinson, CA 95374 559-994-9027
Schmidt, Linda L
ASA# 314523 PO Box 127 Stevinson, CA 95374 209-450-5233
Schohr, Carl ASA# 381679 PO Box 391 Gridley, CA 95948 530-846-4354
Starpoint Livestock ASA# 371291
Batchelder, Scott 3393 Sly Park Rd Pollock Pines, CA 95726
Strickler Livestock ASA# 211666
Strickler, Shane 7253 County Rd 24 Orland, CA 95963-9770 530-570-6634
Strode, Cody
ASA# 371353 PO Box 61 Tomales, CA 94971 707-292-4897
T and S Livestock ASA# 251399
Richard & Jacqueline Titus 7750 Redland Ave Gerber, CA 96035 530-209-2293
Teixeira Cattle Co
ASA# 230311
Teixeira, Heather 855 Thousand Hills Rd Pismo Beach, CA 93449
805-448-3869
Vietheer, Elizabeth ASA# 279196 PO Box 217 Wiltons, CA 95693
916-834-2669
Waltz Ranch
ASA# 356158
Mindi Reid PO Box 627 Wheatland, CA 95692
209-559-0142
Winter Creek Ranch
ASA# 332871
Matteson, Salli 6560 Harrington Ave Arbuckle, CA 95912 530-476-3752
Wood Cattle Co ASA# 100019
Wood, Robin 22830 Gazelle-Callahan Rd Gazelle, CA 96034 530-435-2298
Yerna, Manuel
ASA# 328052 1000 Cook Rd Ione, CA 95640 209-765-0450
Colorado
President Paul Hill 18769 Co Road 102 Nunn, CO 80648 417-849-6851 phill@biozymeinc.com
Vice President Cody Pitt 35893 Back River Road Hotchkiss, CO 81419 970-778-9267
cmp5792@aol.com
Secretary/Treasurer
Susan Russell 24614 County Road G Sugar City, CO 81076 719-469-0020 colosimmental@gmail.com
See ad on page 15
13 H Cattle Co ASA# 389577
Nate Huffman 32218 County Road 361 Buena Vista, CO 81211 719-966-9155 911 Cattle Co ASA# 356280 Kroskob, Brandon 5421 County Road 25 Merino, CO 80741 970-380-9048
A 3 Ranch
ASA# 048839
SJ, K Anderson-B Wells 7370 Spanish Bay Drive Windsor, CO 80550-3524 308-324-4470
Altenburg Super Baldy Ranch LLC ASA# 008973
Altenburg, William & Sharon 570 E County Road 64 Fort Collins, CO 80524-8737 970-568-7792
Baty Livestock LLC
ASA# 333728
Baty, Kenneth 6807 Trail W Rd Loveland, CO 80537 970-685-1745
Becker Simmental Ranch ASA# 120338
Troy Heidi Becker 18505 WCR 55 Kersey, CO 80644 303-287-8081
Blach Cattle ASA# 298772
Blach, Jeremy 35251 County Road R Eckley, CO 80727 970-396-1605
Blind Badger Ranch ASA# 274768 Fox, Brian 3574 County Road 22 Fort Morgan, CO 80701-7835 970-403-5126
BR Homestead Ranch ASA# 295802
Jarod E M Ray 7495 2200 Rd Delta, CO 81416 970-874-5029
Bridle Bit Simmentals
ASA# 004086 PO Box 507 Walsh, CO 81090-0507 719-324-5542
See ad on page 16
Campbell, Robert and Christy ASA# 188255 5690 County Road 321 Ignacio, CO 81137 970-563-9070
Carlson & Halde Cattle ASA# 383064
Carlson, Glenn PO Box 83 Stoneham, CO 80754
Carsten's Simmental ASA# 061850
William or Ruth Carsten 727 Aspen Lane Hotchkiss, CO 81419-9335 970-872-2669
Fritzler, Morgan 15069 County Road 18.2 Atwood, CO 80722
Goeglein, Kent ASA# 383284 33199 Co Rd C Yuma, CO 80759 970-630-2322
Gold Spur Genetics LLC ASA# 359207
Frazier, Bonnie 30475 CR O Brush, CO 80723 970-768-3187
Graves, Eric ASA# 377127 4065 County Road 122 Hesperus, CO 81326 970-759-6009
CSA Board
Paul Hill
President 417-849-6851
Cody Pitt Vice-President 970-778-9267
Willie Altenburg Director 970-824-9266
Jane Delling-Baty Director 970-685-2373
Nia Hill Jr. Advisor 303-250-6638
Jolynn Midcap Director 970-630-9671
Susan Russell Director & Jr. Advisor 719-469-0020
Duane Yearous Director 970-768-4011
Colorado Simmental Association
Sec. Susan Russell 24614 Road G • Sugar City, CO 81076-9514
Phone: 719-469-0020
Email: colosimmental@gmail.com
Upcoming events 2025
2025 Breed Bash– Brush, CO
Sat./Sun., May 31-June 1 – Multi-breed state junior field day
Sat., May 31 – CJSA annual meeting
2025 Colorado State Fair– Pueblo, CO
Mon., Aug. 25 – 2 p.m. Junior breeding heifer show Wed., Aug. 27 – 9 a.m. Open class breeding beef bull and female shows
2025 CSA Annual Meeting– October, TBA 2026
National Western Stock Show– Denver, CO
Sat. & Sun., Jan. 17 & 18 – PTP and P&G pen shows Sun., Jan. 18 – The One & Only Sale
Mon., Jan. 19 – Junior / Youth PTP shows Tues., Jan. 20 – Open class PTP shows
Events will include the traditional bull and female pen shows, expanded Phenotype & Genotype bull pen shows and The One & Only Sale in the yards. “Hill” cattle will be exhibited in the brand-new Livestock Center complex, which debuts in 2026. The open class PTP show also offers points for ASA’s Ring of Champions.
Colorado
Greer, Alexzandria
ASA# 293202
62 Baker Lane Erie, CO 80516 720-291-8099
Hermes, Derek ASA# 390425
40100 Cty Rd R Akron, CO 80720
Hermes, Derek & Chris ASA# 368071 285 Gum Ave Akron, CO 80720 903-571-2030
Hidden Valley Ranch ASA# 383076
Frazier, Doug 3546 Ash Mesa Rd Delta, CO 81416
Hill Brothers Livestock ASA# 332031
Hill, Paul F 18769 County Road 102 Nunn, CO 80648 417-849-6851
Hill, Jay W ASA# 135743 21733 CR 40 Sterling, CO 80751-9737 970-520-1555
Hornung, Gaston
ASA# 365084 20814 County Road 26 Stratton, CO 80836 719-349-0232
Hudson, Cody ASA# 366033
6903 Peach Valley Rd Delta, CO 81416 970-234-2639
JC Farms LLC ASA# 378262
Cooley, James 4469 N CR 108 Mosca, CO 81146 719-588-4588
Kaiser, Paul & Marianne ASA# 276196 PO Box 116 Stoneham, CO 80754 970-735-2999
SimAngusTM replacement heifers AI bred and ultrasound fetal sexed December 6, 2025, La Garita, CO High Altitude Bull Sale 175 High Altitude PAP tested Simmental and SimAngusTM Bulls March 28, 2026, La Garita, CO
• Multiple generations of PAP testing by Dr Tim Holt at our lowest elevation of 8,000 feet.
• We are dedicated to being your supplier for TRUE high altitude cattle.
0-209-2326
Temple Cattle
See ad on page 17
ASA# 315065 Temple, Beau 1344 S Co Rd 3E Monte Vista, CO 81144 719-580-7397
Temple, Lindsey
ASA# 386686 41150 CountyRoadG DelNorte, CO 81132
Colorado • Connecticut • Delaware • Florida
Temple, Shane & Beth
ASA# 365795
Temple, Shane 41150 CR G Del Norte, CO 81132 719-850-3082
Todd, Danny & Monita
ASA# 066837 34918 Fruitland Mesa Rd Crawford, CO 81415 970-921-7051
Chanley W or Denise Carter 5314 Pepper Ln Marianna, FL 32448-7340 850-573-0949
Campbell, John ASA# 375188 8800 75th St Vero Beach, FL 32967
Corrigan Ranch
ASA# 000056
J Pat Corrigan - Timothy Youngblood 7150 20th St Ste E Vero Beach, FL 32966-8805 407-569-2342
Currid Family Farms
ASA# 307378
Currid II, Philip J PO Box 1464 Defuniak Springs, FL 32435 850-951-3222
Day Farms
ASA# 382141
4538 NW County Rd 140 Greenville, FL 32331
Douglas Cattle Company ASA# 365779
Millett, Gina 11251 NE 105th St Archer, FL 32618 321-501-9267
Douthit Farms ASA# 366379
Douthit, Orion 7633 Old Spanish Trail Sneads, FL 32460 850-526-8329
Drawdy Properties LLC ASA# 286734
Drawdy, Phil & Sue 10690 W Midway Rd Fort Pierce, FL 34945 772-216-6806
E & E
ASA# 230450
Solger, Ethan 1109 Orange Hill Rd Chipley, FL 32428 850-232-0547
Eastonmel Farms ASA# 264704
Brantley, Larry 35392 Braddock Rd Callahan, FL 32011-6407 904-378-9700
English Oaks Ranch ASA# 373480
Hayman, Michael PO Box 110307 Bradenton, FL 34211 912-572-7408
Fenco Farms ASA# 317990
Fenton, Jim PO Box 658 Floral City, FL 34436 352-726-4463
Gulf Coast Cattle ASA# 339085
Mullins, Jerry PO Box 134 Hollister, FL 32147 763-302-9684
Hickory Ranch Cattle ASA# 378942
Darby, Joshua 6979 Old Federal Rd Quincy, FL 32351
Houseknecht, David ASA# 350001 7590 NW 75th St Chiefland, FL 32626 352-317-8198
Hurm, Madison ASA# 387281 3629 NE 159th Pl Gainesville, FL 32609 352-316-4556
Irish Oaks Farms ASA# 220462
D J McGlothern 1311 Krisdale Ave Labelle, FL 33935 352-238-2121
Jacobi, James ASA# 380672 5431 Hwy 196 Molino, FL 32577
JB Cattle Co ASA# 372535
Brandi Blizzard 7100 SW 19th Place Ocala, FL 34474 352-598-3158
JNA Farms ASA# 382615
Cone, Jeffery 2599 NW Whippoorwill Dr Greenville, FL 32331 850-779-6030
To learn more about the CMP visit www.simmental.org, then click Carcass Merit Program under the Commercial tab.
Questions, contact cmp@simmgene.com for more information regarding this program.
Gibbs Blazer 3L02 ASA# 4284862 CMP Class of 2025
The American Simmental Association Carcass Merit Program (CMP) is the beef industry’s most demanding and informative young sire test. The program is a hallmark of ASA breed improvement for economically relevant carcass traits. Commercial producers play an integral part in this project.
Participants receive:
u $200 for each AI-sired calf with carcass information
u Free semen on top young herdsires
u Free ASA Genetic Evaluation on your cow herd
u Free genotyping on terminal progeny
u Keep any or all replacement females
Become a Carcass Merit Program test herd today
*The CMP is a structured young sire progeny test. Participating cooperator herds will random sample their cow herd with CMP semen, and the resulting male (or female) progeny will be harvested with individual carcass data gathered. ASA Staff will work with cooperator herds to provide bulls that fit the general criteria of your management program; however, only bulls nominated into the CMP program may be used. Producers are encouraged to be somewhat proficient in Microsoft Excel for accurate and consistent record-keeping.
$Gain Improved Feedlot Performance Utility
by Lane Giess, ASA Geneticist
ASA has officially released the $Gain economic subindex and Dry Matter Intake (DMI) as a part of the EPD suite on Herdbook.org. What is $Gain, and how can it be used responsibly?
The business of a seedstock producer is to provide genetic improvement for traits pertinent to economic success through all segments of the beef industry. An example of this are premiums for higher-quality carcasses. These premiums have led to drastic genetic selection for improved marbling in most breed populations. For this reason, seedstock producers play a pivotal role in shaping the genetic foundation of the beef industry. Traits that are associated with actual profitability are what we animal breeders call economically relevant
traits (ERTs). Selection for ERTs ensures that commercial cattle producers have access to genetics that enhance profitability throughout the supply chain. Traditional selection for seedstock producers, however, has often over-emphasized growth traits such as weaning and yearling weight, and as such a more balanced approach is necessary to optimize biological and economic efficiency in our cow herds.
One of the more recent concerns in the business has been related to feed “efficiency” in feeder cattle. The reason for the quotes around “efficiency” is that in many cases, the tools we have developed to address feed conversion have been related to biological efficiency rather than economic efficiency, which can sometimes be antagonistic to meaningful improvement. A solution to this is the $Gain economic subindex developed by International Genetic Solutions to more appropriately address selection for improved feedlot performance by optimizing the economic efficiency during the finishing phase. Unlike traditional single-trait selection for dry matter intake (DMI) or residual feed intake (RFI), $Gain balances both the economic component of average daily gain (ADG) and DMI, ensuring that the most profitable animals are identified. The result of $Gain is already factored into both $API and $TI, meaning we already factor the relationship of value of gain to the cost of intake in both indexes.
The $Gain prediction is expressed as the difference in daily profitability of animals in the feedlot based on their combination of DMI and ADG expected progeny differences (EPD). ADG is positively weighted by the value of a pound of gain, and DMI is negatively weighted by the cost of a pound of dry matter. For example:
Bull A = $0.10 $Gain EPD
Bull B = $0.00 $Gain EPD
You would expect progeny from Bull A to be $0.10 more profitable per day than progeny from Bull B due to a combination of feed requirements and growth potential. $Gain is fundamentally a ratio-based prediction that accounts for both intake and gain. Animals that consume large amounts of feed but exhibit superior growth rates are recognized as desirable, as are those that consume less but still maintain appropriate growth. Conversely, animals that eat excessively without proportional growth, or those that eat minimally
The $Gain economic subindex is now available on Herdbook.org. Photo by Hannah Wine.
but fail to grow, are penalized within the prediction. This balance ensures that selection decisions are aligned with true economic efficiency, rather than simply reducing intake without considering performance outcomes. Many studies have found a positive genetic correlation between DMI and growth traits (weaning weight, yearling weight, etc.) exists. For instance, studies have shown that DMI is positively correlated with ADG, meaning that selection for reduced DMI alone can inadvertently lead to slower-growing, smaller-framed cattle. This trade-off underscores the importance of an economically driven approach like $Gain rather than a narrow focus on intake reduction.
Many breeders might argue that a tool that addresses this problem already exists in the Residual Feed Intake (RFI) EPD. Residual feed intake (RFI) has been widely used as a measure of feed efficiency, but it presents inherent challenges. RFI is calculated as the difference between an animal’s actual feed intake and its predicted intake based on maintenance and growth requirements. However, RFI merely quantifies variation rather than reflecting true feed efficiency. The issue lies in its failure to account for differences in growth and output, which are crucial in determining profitability. For example, two animals with the same RFI may differ significantly in total pounds gained, affecting their overall economic value in the feedlot.
Furthermore, biological efficiency — the concept underlying RFI — does not always align with economic efficiency. Different types of cattle can be profitable depending on the level of input received and their outputs. For example, cattle that consume more feed but achieve superior gains may be more valuable than those that consume less but grow at a suboptimal rate. While RFI may be related to profit in its attempt to identify more biologically efficient animals, it does not directly predict differences in profit. Because of this, there can be a large disparity between animals with the same RFI and actual profit. It is certainly possible for animals identified as being ideal for RFI to have a significantly poor ability to produce profit in the feedyard. A holistic approach that incorporates the economics of intake and growth is essential to optimizing profitability.
Producers should exercise caution when making genetic selections based solely on DMI reduction or RFI. While reducing feed intake may seem appealing, it can lead to unintended consequences such as smaller, slower-growing cattle that do not maximize economic returns. The $Gain prediction offers a more comprehensive selection tool by incorporating both intake and gain into a single economic framework.
$Gain and DMI are now available in the suite of EPD on Herdbook.org.
Photo by Hannah Wine.
Florida • Georgia
Krause, Rebecca
ASA# 382405
2675 S Suellen Terr Inverness, FL 34450 352-400-2678
Front row l-r: Billy Moss, Grace McClain, Lisa McClure and Jeremy McClure Back row l-r: John Callaway, Chandler Akins, Jessie Driggers, Howard Johnson, Lowell Kissinger, Gary Jenkins and Bradley Gibbs. Not pictured: Ellie Gillespie and Clay Sellers.
Georgia
Copeland's Living Waters Farm
ASA# 340828
Copeland, Paul & Jo PO Box 3235 Manchester, GA 31816
706-846-1261
Cosper Farms
ASA# 328949
Cosper, Jeffery
306 Anderson Rd Griffin, GA 30223
Crowder, Mike L
ASA# 124634 733 Shoal Creek Rd Griffin, GA 30223-7034 770-227-6801
Cullens Cattle Co
ASA# 348363
Cullens DVM, Frederick E 1182 Hwy 15 N Sandersville, GA 31082
478-552-8022
CWY Cattle Co
ASA# 390226
Cory Yarbrough 2441 Comer Rd Comer, GA 30629
864-554-0306
Dalton Farms
ASA# 235023
Jason T Dalton 320 Dalton Circle Alto, GA 30510
706-499-2899
Dixie Hay Farm
ASA# 281694
Simpson, Josh & Brandon PO Box 7 Dixie, GA 31629 229-305-7647
Driggers Simmental Farm
ASA# 211580
Jessie J Driggers 3649 Hugh Driggers Rd Glennville, GA 30427-9512
912-237-0608
Elliott, Ron
ASA# 228810 1893 Hwy 229 Mansfield, GA 30055 770-466-4568
Farabow Angus
ASA# 382162
Farabow, Jordan 7683 US Hwy 44 N Broxton, GA 31519 912-389-5721
Fausel Farms
ASA# 332892
Fausel, Terry 83 De Peterman Rd Butler, GA 31006 770-312-9073
Flat Creek Farms
ASA# 351995
Maloy, Jason PO Box 195 Bonaire, GA 31005
Fletcher Cattle Company
ASA# 386602 166 J R Wynn Rd Chula, GA 31733
Fordham, James W
ASA# 001786
Fordham, James 841 Highway 87 N Cochran, GA 31014
478-934-2226
Foster Mill Simmental
ASA# 070013
Mullinax, Billy E PO Box 272 La Fayette, GA 30728-0272
706-638-4954
Foster, Brody
ASA# 330208 Pond Creek Show Cattle 130 Felton Rd Perry, GA 31069
478-396-3793
Frank Eaves Farms
ASA# 230814
Eaves, Frank 2755 Guy Wilson Rd Elberton, GA 30635
706-283-1284
Freeman Cattle Co
ASA# 213171
Freeman, Daryl 1755 Freeman Rd Martin, GA 30557-3273
706-491-3354
Goldman, C J
ASA# 233210 1474 Washington Hwy Lincolnton, GA 30817
706-401-2462
Green, Casey ASA# 296364 5121 High Shoals Rd Bishop, GA 30621
706-540-3793
Hartco Farms
ASA# 259761
Sellers, Clay 6497 GA Hwy 37 W Hartsfield, GA 31756 229-413-3284
Irick Branch Farms ASA# 331590
Waters, Randy 2218 Railroad Bed Rd Brooklet, GA 30415 912-842-9116
Jackson, Kirk ASA# 129312
Kirk, David, Debbie Jackson 571 Mountain Creek Church Rd Pendergrass, GA 30567 404-693-2662
Jenkins Cattle Company ASA# 009047
Samuel Gary Jenkins PO Box 1057 Moultrie, GA 31776-1018 229-890-9600
Johnson, Howard
ASA# 360428 1803 Patton Rd Griffin, GA 30224 770-313-8666
JPW Farms
ASA# 369698
Breedlove, Charles 510 Womack Rd Garfield, GA 30425 478-494-8085
JRC Simmental ASA# 323878
Cope, Jason 6717 Hwy 169 Glennville, GA 30427 912-654-0019
McClure, Charles 1068 Leatherford Road Cleveland, GA 30528
706-865-5763
Young, Austin ASA# 390118 280 Fox Hollow Trail Marble Hill, GA 30148
Idaho
President Mike Stoltey 374 Promise Lane Plummer, ID 83851 208-686-1515 plrlivestock@gmail.com
Vice President Bob Lanting 10839 Silver Sage Ln Payette, ID 83661 208-731-6646
Secretary Maureen Mai 427 Peaceful Way Bonners Ferry, ID 83805 208-267-2668 rymocattle@gmail.com
Treasurer Ben Berthelson 943 E 370 S Dietrich, ID 83324 208-544-2443 bencpa@msn.com
See ad on page 27
3 JM Simmentals
ASA# 336437
Lanting, Robert J 10839 Silver Sage Ln Payette, ID 83661 208-731-6646
Alger, Tegan ASA# 364747 3919 A N 2700 E Twin Falls, ID 83301 208-490-0679
Bar Open A Ranch
ASA# 354947
Dalling, Jared PO Box 28 Hamer, ID 83425 208-313-1039
Barker Cattle Co LLC ASA# 008751
Ottley, Tom 1164 E 2000 S Elba, ID 83342-3005 208-312-5571
Barzee Livestock ASA# 388631
Tyson Barzee 1190 E 1800 N Terreton, ID 83450 208-716-0151
Boise River Genetics ASA# 387004 24007 Hwy 20/26 Parma, ID 83660
Brackett Ranches LP ASA# 356518
Brackett, Ira 3387B E 3400 N Kimberly, ID 83341 208-308-1785
Camas Prairie Simmentals ASA# 374594
Rylaarsdam, Bob 1820 38th Street N Lewiston, ID 83501
Crapo, Weston ASA# 389397 2070 E 500 N Saint Anthony, ID 83445 208-313-6304
Desert Creek Farms ASA# 381154
Cowger, David 2261 E 3200 N Twin Falls, ID 83301 208-308-3132
Flying P Livestock LLC
ASA# 336643
Prins, Frederick PO Box 224 Hagerman, ID 83332 571-425-7438
Full Throttle Cattle Co ASA# 336865
Bradshaw, Brooke 408 Shadetree Tr Twin Falls, ID 83301 970-812-7570
H&H Livestock ASA# 111937
Harvey Lippert 181 Sunnyside Cutoff Rd Sandpoint, ID 83864-6476 208-263-5520
Heluva Ranch LLC ASA# 372382
Floyd, Ren 4376 E King Rd Kuna, ID 83634 208-871-2450
Henrys Fork Cattle Co. ASA# 350648 JD Folsom 7357 W 2700 S Rexburg, ID 83440 208-497-1518
Hinterland Ranch LLC ASA# 379035
Young, Harry T 897 Katka Rd Bonners Ferry, ID 83805 208-597-3125
Jackson Cattle ASA# 337200 Jackson, Luke 1491 N Inkom Rd Inkom, ID 83245 435-531-9643
Johnson, Dirk E ASA# 239235
Vertical Edge Genetics 2055 Ivins Rd Bancroft, ID 83217-5211 208-425-9169
King Cattle Co ASA# 389496
Melissa King 2166 E 3800 N Filer, ID 83328 208-749-7971
Kirt Hansen Farms ASA# 350166
Hansen, Kirt 644 E 2800 N Monteview, ID 83435 208-657-2273
Laird Simmentals ASA# 330859
Laird, Rob PO Box 231 Dubois, ID 83423 208-608-3210
LANTING ENTERPRISES
REGISTERED SIMANGUS CATTLE PRIVATE TREATY SALES
A SA# 004 859
Chase Lanting 2181BNorth2300 East TwinFalls, ID 83301 208-539-4371 208-731-2697
Email: lantingentllc@hotmail.com
Sale:
Private Treaty
We produce genetically superior Simmental and SimAngus™ bulls and heifers to excel any livestock producer’s herd. Feel free to contact us about our private treaty sales.
Lazy S Over X ASA# 379136
Oxford, Jacob 3818 District Two Rd Bonners Ferry, ID 83805 208-610-8046
Lesko Livestock ASA# 382929 Lesko, Jim 2625 Driftwood Dr Payette, ID 83661 541-969-0788
Lucky C Simmental ASA# 033084
Mike, Gale, Ann, Tina Carpenter 1355 Hatter Creek Rd Princeton, ID 83857-9766 208-875-1283
McLaughlin, James M ASA# 006169 2152 B E 4000 N Filer, ID 83328-5204 208-326-5056
One Equals One Farms ASA# 273556
Berthelson, Benjamin 943 E 370 S Dietrich, ID 83324 208-731-0099
Parker Cattle Co. ASA# 380725
Parker, Jason 2960 Sundance Dr Twin Falls, ID 83301 208-961-1933
Poor Farm Ranch ASA# 385837
Canaday, Gary 30 Ohana Dr Grangeville, ID 83530 208-983-5742
Idaho • Illinois
Potter's Emmett Valley Ranch
ASA# 324549
Kevin Potter 3740 County Line Road Emmett, ID 83617 208-365-3621
Probst Cattle Company
ASA# 375280
Probst, Alex
3141 W Samaria Rd Malad, ID 83252 435-671-1457
Promise Land Simmental
ASA# 019699
Mike and Cathy Stoltey 374 Promise Ln Plummer, ID 83851-9794 208-686-1515
Richard Udy and Sons
ASA# 267426
Udy, Steve 5127 Rockland Highway Rockland, ID 83271-9307 208-244-4184
Rockin' L4 Ranch ASA# 251872
Raymond and Deborah Luther 5480 Deep Creek Loop Bonners Ferry, ID 83805 208-691-6656
A SA#165201
MaureenMaiandDillonMai
427 Peaceful Way Bonners Ferry, ID 83805-9761
208-267-2668
Email: rymoc attle@gmail.com
Website: www.bullsofthebigsky.com
Sale Dates: Western Choice Sale, December 6, 2025 17th Annual
Bulls of the Big Sky, Billings, MT, February16, 2026
Our genetics originate from my start in the early 1990s. From that base, we use leading edge genetics to make cattle perform for the commercial and seedstock producers with today's needs. We market red and black Simmental and SimGenetics and utilize the RightMate program. Member
Salmon Tract Cattle Co
ASA# 323464
Curtis, Auguste 2827 E 3200 N Twin Falls, ID 83301
208-731-3371
Sleepy Valley Simmentals
ASA# 374295
Jolley, Wyatt & Whitney
396 N 800 E Firth, ID 83236
208-589-1355
Snyder, Kade
ASA# 375373
8000 Pearl Rd Eagle, ID 83616
208-791-5801
Spud Creek Cattle
ASA# 240821
Whitworth, Evan J 81 Main St May, ID 83253 208-993-1813
Stevenson, Jill ASA# 364766 36124 S Hwy 3 St Maries, ID 83861 208-301-3464
Table Rock Ranch ASA# 343891
Storer, Geri 5793 E Heise Rd Ririe, ID 83443 605-595-3726
Wabel, Tyler ASA# 390116 7825 N Star Rd Meridian, ID 83646 208-869-6429
Wells Simmentals
ASA# 346125
Kody Downs 10 Haven Court Preston, ID 83263 435-890-2887
Wynsma, Jamie ASA# 297768
Jamie & Barry Wynsma 4 S Hawk Salmon, ID 83647 280-597-1935
Illinois
President Joe Webel 2075 Knox Road 300 North Farmington, IL 61531 217-621-7362 joe.webel@gmail.com
Vice President Carly Riley 13973 Briggs Road Argenta, IL 62501 219-207-0024 cwesner32@yahoo.com
Secretary Gary Gilbert 2739 Corey Lane Fults, IL 62244 618-791-5722 gcgilbert@gmail.com
Treasurer
Tony Drach 21114 E 1425 North Rd Pontiac, IL 61764 815-992-8462 tony.drach@gmail.com
See ad on page 29
4th Meridian Farm Inc
ASA# 267071
Nathan Link 35 Knox Rd 2550 N Rio, IL 61472 309-972-2891
64 Farms
ASA# 298811
Daniel Deuth 3774 N Il Rt 26 Forreston, IL 61030 815-440-6968
777 Land and Cattle
ASA# 376227
Williamson, Bart 1885 E 1650 N Rd Shelbyville, IL 62565 217-254-8970
777 Minus
ASA# 386687
Morrison, Allen 1765 E 2100 N Rd Findlay, IL 62534 217-729-1392
Ace High Ranch
ASA# 024906
Gruhn, Greg 16825 Carter Rd Lanark, IL 61046 815-541-0485
Adcock Land and Livestock ASA# 163971
Justin Adcock & Bob Adcock 2350 E 1900 North Rd Moweaqua, IL 62550-8542 217-855-3059
Adcock, Lauren A ASA# 219368 2350e 1900n Rd Moweaqua, IL 62550 217-855-3059
Adcock, Tyler ASA# 235272 2350 East 1900 N Rd Moweaqua, IL 62550 217-855-3059
Alex P Bullard/Bullard Cattle Co ASA# 247135
Alex Paul & Shar Bullard 24502 N 1050 East Rd Cornell, IL 61319-9490 815-358-2827
Allen Farm ASA# 286650
James, Stuart D 2695 Allen Rd Buncombe, IL 62912 618-658-5678
Allied Genetic Resources ASA# 275489
Ropp, Marty 2706 W Northtown Rd Normal, IL 61761 406-581-7835
Emails: mroppagr@gmail.com c lintberry75@gmail.com coreyagr@gmail.com jmurninagr@gmail.com.com juliemurnin@c attledesign.com c attledatagenie@gmail.com rockyforseth89@gmail.com
Website: www alliedgenetic resources.com
The Allied approach combines consistent genetic value improvement with services to reward producers for making better cattle. Allied services are designed primarily for commercial customer success with practical genetic solutions applied to your specific production system needs.
KJ Cattle Company ASA# 343932
Kip Jacobs 4464 Tolliver Rd New Berlin, IL 62670 217-883-2434
Klein, Kasey ASA# 306801 1043 County Road 300 E Seymour, IL 61875 217-714-1186
Klingele Cattle ASA# 386719
Nolton Klingele 506 E 2050th St Liberty, IL 62347 217-506-2999
Knodle Farms Inc ASA# 040407
Knodle, Mark 12197 Nokomis Rd Fillmore, IL 62032-9721 217-652-1970
Kevin Koester 4410 E 900th Ave Newton, IL 62448-3812 618-783-2427
Koester Simmentals & Drake Koester ASA# 362226
Koester, Kevin 4410 E 900th Ave Newton, IL 62448 618-783-2427
Making a Lasting Impact in Each Issue
This package emphasizes lasting connections through the American Simmental Association’s trusted industry publications, and is perfect for engaging with established buyers who value reliability and credibility. To provide a lasting impression that reinforces your message, this package is for you. What you get:
l Two full-page print ads and business card ads placed in the Register or SimTalk
l An exclusive eBlast sent to seedstock producers, commercial cow-calf producers, and beef industry representatives
l Your sale listed in Sales Call and ASA’s online sale calendar with a link to your sale information
Strengthening Relationships across Generations
This package combines the reliability of print with the reach of social media to engage both traditional buyers and younger generations. Showcase your genetic strengths dynamically across platforms with this package. What you get:
l One full-page and one half-page print ad and business card ads placed in the Register or SimTalk
l An exclusive eBlast sent to seedstock producers, commercial cow-calf producers, and beef industry representatives
l One targeted ASA Facebook post to expand audience reach
l Your sale listed in Sales Call and ASA’s online sale calendar with a link to your sale information
Digital Reach, Profitable Results
This package maintains print visibility while leveraging precision-targeted digital tools to attract new buyers, reaching them exactly when they're searching for quality Simmental genetics. If you’re looking to beef up your digital advertising efforts, this package makes it possible. What you get:
l One full-page print ad placed in the Register or SimTalk
l One digital search ad leveraged by ASA’s Simmental Strong Google Search Campaign
l One targeted ASA Facebook post to expand audience reach
l An exclusive eBlast sent to seedstock producers, commercial cow-calf producers, and beef industry representatives
l Your sale listed in Sales Call and ASA’s online sale calendar with a link to your sale information
Koester, Trent Anthony
ASA# 319529 84 County Rd 700 N Neoga, IL 62447 217-205-9628
Krum, Kurt
ASA# 333520 16263 Ivy Rd Mount Carroll, IL 61053 815-535-6665
Kruse Cattle Company
ASA# 382579
Josh Kruse 4153 G Rd Waterloo, IL 62298 618-977-8240
Krutmeier, Stan
ASA# 249883
Stan & Jeanne Krutmeier 469 E 2300th Pl Liberty, IL 62347-3121 217-242-0330
Kuelper, John
ASA# 312244 2818 Knox Rd 100 E Rio, IL 61472 309-582-6335
Kuntz, David
ASA# 346738 103 Stallion Way Goodfield, IL 61742 309-824-1269
Lash Brothers Show Cattle ASA# 216931
Lash, Michael 3026 Gabriel Rd Macon, IL 62544 217-764-5197
Lawless Cattle
ASA# 281160
Lawless, Bernard W 1804 Woodson Winchester Rd Winchester, IL 62694 217-882-2163
Leadtime Genetics
ASA# 351974
Barney Gehl 10120 N 2300th Ave Geneseo, IL 61254 563-506-8075
Lee, Eric
ASA# 317152 24287 Cemetery Rd Virginia, IL 62691 608-295-5312
Lewis Elite Simmentals
ASA# 380668
Joshua and Katlyn Lewis 1456 Co Rd 1700 North Cisne, IL 62823 618-599-9935
Lewis Simmentals ASA# 390239
Daniel and Lee Lewis 1455 Co Rd 2300 N Rinard, IL 62878 618-673-2470
Lewis, Justin
ASA# 252269 11474 N Fox Rd Marshall, IL 62441 217-251-2400
Lick Creek Cattle Company
ASA# 342920 Belcher, Alex 400 New Hope Rd Buncombe, IL 62912 618-833-2227
Lincoln, Chris
ASA# 380651 856 SR 41 Galesburg, IL 61401 405-880-9022
Line, Todd
ASA# 248995 41 160th St Seaton, IL 61476 309-337-8633
Link Farms
ASA# 237701
Link, Cory 578 Knox Rd 400 N Abingdon, IL 61410 309-368-5980
Lohman Simmentals
ASA# 177741
Michael Lohman 1650 Dorris Creek Rd Donnellson, IL 62019-3001 217-537-3329
Lomax, Larry
ASA# 116627 448 Knox Rd 550e Abingdon, IL 61410-9744
309-337-8362
Long Simmentals
ASA# 284244
Long, Ryan 2641n 1500e Rd Blue Mound, IL 62513 217-676-4343
Loschen, Tyler ASA# 205347 2867 N 400 E Rd Clifton, IL 60927 815-677-4389
Lounsberry, Jacob ASA# 344899 55 Birch Lake Dr Sherman, IL 62684 217-652-1821
Lowery Simmentals
ASA# 090217
Donald V & Vickie A Lowery 1015 Lund Rd Morris, IL 60450-8257
815-383-2588
LTM Farms
ASA# 310807
Moreland, Terry 2820 US Hwy 51 S Anna, IL 62906
618-521-7560
Lukach Cattle Company
ASA# 245772
Lukach, George & Sarah 1448 N 17th Rd Streator, IL 61364
815-674-4120
Lynn Haven
ASA# 066722
Ron, Brent & Renee Lynn 21301 Virginia Rd Virginia, IL 62691-8543 217-452-7291
Marsh, Holly ASA# 318193 1910 Chicago Rd. Earlville, IL 60518
847-652-0929
Martin Cattle Sales, Larry ASA# 139293
Larry D Martin 3485 Nancy Ln Clinton, IL 61727-9526 217-433-0242
Mathena Farms ASA# 257509
Mathena, Callah 741 St Rt 37 Kell, IL 62853-1515
618-918-1238
McKinney Farms ASA# 059664
Whitney & Janet McKinney 351 CR 1100 N Neoga, IL 62447 217-895-3990
MD Cattle Company
ASA# 379231
Degraff-Miller, Samantha 4708 Hitt Rd
Milledgeville, IL 61051 815-590-1441
Meyer Genetics ASA# 220689
Kurt Meyer 1233 N 780 East Rd Onarga, IL 60955 217-273-1399
Meyer, Jeremy ASA# 356206 1608 Township Rd 1300 N Biggsville, IL 61418
Michelini, Ryan ASA# 379431 1116 N 2401st Rd Ottawa, IL 61350
Michels Farms ASA# 319112
Michels, Kenneth 3532 N Wakefield Rd Noble, IL 62868 618-843-7966
Middlefork Creek Farm ASA# 304066
Richey, Kayla 880 Richey Rd Galatia, IL 62935 618-841-4189
Miller, Katie ASA# 304969 316 N Holmes St Cambridge, IL 61238 309-714-1778
Minnaert, Jason D ASA# 221403
Jason Minnaert PO Box 147 Atkinson, IL 61235 309-489-6024
Moore Land & Cattle ASA# 256778
Moore, Dennis 4522 Alton Commerce Pkwy Alton, IL 62002 618-465-0118
Moore, Morgan ASA# 298676 4522 Alton Commerce Parkway Alton, IL 62002 618-410-3325
Moraine View Land & Cattle LLC ASA# 344627
Josh St Peters 30135 E 1200 North Rd Arrowsmith, IL 61722 314-202-2325
Murphys Genetics LLP ASA# 255742
Murphy, Stephen 2588 NW County Ln Rd Illiopolis, IL 62539 314-707-2754
Musgrave Livestock ASA# 387119
Braden Musgrave 36478 175th Ave. Pleasant Hill, IL 62366 217-248-4499
Musser, Brea ASA# 343874 3465 S Lott Rd Pearl City, IL 61062
Northland Farms ASA# 032071
Book, Jay P 31095 Penrose Rd Sterling, IL 61081-9722 815-626-8853
ODR Simmentals ASA# 007689
Otis,Otto Rincker 1125 State Hwy 32 Strasburg, IL 62465-9764 214-644-3155
Olson Show Cattle ASA# 336216
Devin Olson 22233 Grange Rd Geneseo, IL 61254 309-714-1509
Orrick Farms ASA# 253067
Orrick, Ryan 16442 E Knox Rd Mount Vernon, IL 62864-8919 618-214-7164
Osborne Simmental ASA# 008778
Terry & Tyler Osborne 2057 N 175 St Vandalia, IL 62471-9595 618-292-6101
Owsley, Bailey ASA# 338428
620 W 6th St Benton, IL 62812 618-435-0305
Paint Brush Farm ASA# 312948 Brown, CJ 904 N Mulford Rd Lindenwood, IL 61049 815-751-6314
Parr, Larry A and Jane E ASA# 006870
Parr, Larry & Jane 30187 E CR 800 N Mason City, IL 62664-7420 217-482-3412
Paszkiewicz Farms ASA# 327704
Paszkiewicz, Bryce 5557 Lake Rd Nashville, IL 62263 618-314-4939
PB Simmentals ASA# 156877
Brad, Penny, T & J Blaser 18202 173rd Ave W Taylor Ridge, IL 61284-9747 563-299-6338
Phillips Simmental ASA# 112096
Phillips, Kevin 21600 W Nelson Rd Trivoli, IL 61569-1246 309-645-4780
Prairie View Farm ASA# 274845
Alan Miller 10788 N 250 E Rd Gridley, IL 61744 309-747-2993
Prestegaard, Dan ASA# 390229 100 South Skole Gate Lee, IL 60530 815-739-0966
Provost Farms ASA# 107575
Provost, Nathan 1858 N 5500 E Rd Kankakee, IL 60901-3255 815-450-3366
Provost Trucking LLC ASA# 190818 1721 Hillcrest Dr Sterling, IL 61081 815-693-1892
Pruemer, Kaleb ASA# 260610 2127 E 1025 N Rd Shelbyville, IL 62565 217-565-0432
PSLX Farms
ASA# 376686
Ty Unger 23614 Peppermill Lane Hettick, IL 62649
R Angus
ASA# 378100
Reed, Matt
6507 W Council Hill Road Scales Mound, IL 61075 815-541-0246
Range, Jesse ASA# 178709
848 NE 850 Ave Greenfield, IL 62044-9770 217-248-8447
Our focus is to produce seedstock that will improve our customers’ bottom line.
Reeser Cattle Farms
ASA# 334873
Reeser, Levi 1024 CR 2325 E Secor, IL 61771 309-261-2527
Renoud Cattle
ASA# 322000
Renoud, Jayson 130 E US Hwy 34 Mendota, IL 61342 815-378-5966
Rhodes, Anthony ASA# 243531 9350 Route 108 Carlinville, IL 62626-2266 217-854-5200
Richey, Sarah ASA# 274104 26505 Ruyle Rd Medora, IL 62063 618-535-2477
Richie, Derek
ASA# 272589 27955 N 3600 East Rd Buckingham, IL 60917 815-263-0615
Rick Waters Cattle
ASA# 308593
Waters, Rick 403 S Memorial St Pittsfield, IL 62363 217-257-5410
Ricketts Farms
ASA# 209964
Darryl D & Dudley C Ricketts 2063 Township Rd 2850 N St Seaton, IL 61476-9519 309-255-2306
Riley Farms
ASA# 214943
Phillip Carly Reagan and Dakota Riley 16 E 1700 North Rd Cisco, IL 61830-6501 219-207-0024
Cari B. Rincker, Esq.
Princ ipalAttorney, Rincker Law, PLLC Illinois Offices:
301N. Neil Street, Suite 4 00 Champaign, IL 61820
229 EMain Street Shelbyville, IL 62565
O: 217-531-2179
Email: c ari@rinckerlaw.com
Website: www rinckerlaw.com
Rincker Cattle LLC
ASA# 138420
Cari & Curt Rincker 1111 N 2200 E Rd Shelbyville, IL 62565 217-774-5741
Rincker, Will ASA# 237869 17325 N 1400th St Effingham, IL 62401
River Bend Farm ASA# 336279
Lukach, Janell 1965 E 1251st Rd Grand Ridge, IL 61325 815-488-4020
River Bluff Cattle Company ASA# 308502
Johnson, James 635 S Acom Rd Niantic, IL 62551 217-971-2164
Robb, Ryan
ASA# 308647 PO Box 6192 Champaign, IL 61826 217-778-3509
Rocking B
ASA# 106211
Glen & Pat Brammeier 771 E Main St Oakdale, IL 62268-3127 618-329-5523
Rogers, Tyler & Cody ASA# 364511
Rogers, Cody 1635 N Main St Benton, IL 62812 618-629-3110
Route 9 Simmentals
ASA# 289304
Johnson, Sawyer 2435 E State Hwy 9 and 94 La Harpe, IL 61450 605-680-4268
A SA# 032617
Curt and Pam Rincker
Brent Rincker
Cari Rincker
997N2050 EastRoad
Shelbyville, IL 62565
Curt’s Cell: 217-871-5741
Brent’s Cell: 217-24 6-3550
Cari’s Cell: 64 6-717-2659
Home: 217-774-5741
Email: c urt@rincker.com
Website: www rincker.com
Sale Dates: IlliniElite Simmental Sale
Sunday, September 21, 2025 Rincker Sale Fac ility
Shelbyville, IL
Expo IPTBull Sale
Thursday, February19, 2026 Illinois State Fairgrounds Springfield, IL
IlliniElite SpringBullandFemale Sale
Date to be determined
Go to www rincker.comforupdate
Rincker Sale Fac ility Shelbyville, IL
CheckWebsite for Spec ial Consignment Sales andPrivate Treaty Offering
Rincker Simmentals is a seedstock cow-calf operation located in eastcentral Illinois. The primary herd raises seedstock replacement and show heifers along with select performance and promotional bulls. Several cows are targeted for show-quality steer and heifer calves, and our customers’ success is our focus. Annually, Rincker Simmentals makes available the top selections from its calf crop, along with quality AI bred heifers.
Please feel free to contact us anytime for more information on our cattle, sales or upcoming events. Visitors are welcome anytime.
Runnin' Deer Farm
ASA# 293346
Dan & Betty Strange-Katie Miller 3942 E 1470th St Cambridge, IL 61238 309-927-3802
Rursch, Jason ASA# 118487
Jason & John Rursch 12716 148th Ave W Taylor Ridge, IL 61284 309-795-1351
Russell Land & Cattle ASA# 229331
Jim Lauren & Ryder Russell 22841 E 500 Rd West Salem, IL 62476 618-262-6509
Rutledge Farms ASA# 006456
Brandon Rutledge 21960 Old Principal Rd Le Roy, IL 61752-9711 217-369-6729
Sawbrooke Holdings
ASA# 370937
D Lyn & Paula D Crabtree 3010 St Route 146 E Anna, IL 62906 618-697-3063
Saxe Farm ASA# 003822
Thomas D Saxe 20457 Neal Davis Rd Thompsonville, IL 62890-2407 618-627-2243
Schafer Ridge Farm ASA# 389752
Schafer, Calvin 11219 W Cross Rd Galena, IL 61036 815-238-2896
Schafer, Eric M ASA# 342169 1929 E 800 N Rd Owaneco, IL 62555 217-273-6214
Scheetz Family Cattle ASA# 317689
Scheetz, John 2446 N CR 1500 Niota, IL 62358 319-931-4454
Schuldt, Mark ASA# 168283 1448 E 800 N Rd Cissna Park, IL 60924-0461 815-457-2456
Schuler Farms ASA# 382971
Schuler, David 29801 E 2600 North Road Lexington, IL 61753
Shaffer, Beau ASA# 365228 2334 E 1300th St Mendon, IL 62351 217-440-3888
Shields Simmentals ASA# 273682
Shields, Philip 627 County Rd 2800 N Fisher, IL 61843-9737 217-202-7708
Shike Cattle Company ASA# 288296
Shike, David 2939 US Hwy 67 Alexis, IL 61412 309-236-3415
Sigrist, Bailey ASA# 285887 621 N 2300th St Farina, IL 62838 618-553-0035
Silver Creek Cattle ASA# 376800
Clay Bruno 12148 Leuscher Rd Alhambra, IL 62001 217-381-8522
Simmons, John ASA# 367321 517 W Elm St Wenona, IL 61377 815-674-9800
Simms, Amanda M ASA# 053456
Amanda & David Simms 296 Il Rt 15 Albion, IL 62806 618-445-3492
Singler Farms Simmental ASA# 030711
Ron & Randy Singler 14343 Witt Ave Witt, IL 62094-2037 217-594-7191
Six Bar R Farm ASA# 004895
Allen, Roger 400 Cypress Ct Saint Joseph, IL 61873-9801 217-896-2532
Illinois • Indiana
Slater Farm
ASA# 332926
Slater, William G 1701 TWP Rd 2450 N Oquawka, IL 61469 309-371-8777
Smith, Danny
ASA# 360801
Smith, Danny E 336 NW 1225 St Roodhouse, IL 62082 217-491-6290
Smith, Darin L
ASA# 056597 1730 State Highway 123 Alexander, IL 62601-7004 217-478-2501
Snowflake Farm
ASA# 007866 17256 Snow Flake Rd Ewing, IL 62836-1132 618-927-3869
Stagecoach Cattle Co.
ASA# 379296
Schultze, Samuel 24021 Stagecoach Rd Geneseo, IL 61254
Steck, David
ASA# 378103 505 Bandy Ave Galesburg, IL 61401 309-299-0335
Stormy Hollow Cattle Co
ASA# 364983
Geddes, Lindsey 9056 Pomeroy Rd Rockton, IL 61072
815-988-2665
Stoutenborough Farms
Simmentals
ASA# 036134
Jim Stoutenborough 509 West Washington St Rd Maroa, IL 61756 217-433-7466
Straddle Creek Show Cattle
ASA# 185986
Witt, Brian 11461 Center Dr Lanark, IL 61046-9077
815-493-2387
Sullivan, Michael P ASA# 328041 1011 East County Road 1190 Hamilton, IL 62341 309-333-0916
Swalve, Courtney ASA# 245500 3077 Oakville Rd Chadwick, IL 61014 815-684-5396
Swanson, Collin ASA# 381807
Collin Swanson 1105 Township Rd 200 N Lomax, IL 61454
Taber, Mark ASA# 330560 1478 175th Ave Cameron, IL 61423 309-335-1940
Taft, Phillip Karl ASA# 027330
Taft, Phillip K 1658 Matthews Rd Dawson, IL 62520-9162 217-629-9385
TBabbs Cattle Company ASA# 263751
Madyson and Tyler Babbs 142 Oak Rd Harrisburg, IL 62946
815-499-7375
The Stilling Farm ASA# 317543
Stilling, Alan 4302 W Ringwood Rd McHenry, IL 60051 815-403-0325
Three Point Farm
ASA# 262656
Runyon, Nathan 979 775th Ave Elkhart, IL 62634 217-871-7654
Travis Farms
ASA# 104325
Travis, Rodney 4077 N Elmdale Rd Olney, IL 62450-8934
618-843-3115
Travis Farms LLC ASA# 267224
Travis, Connor 4077 N Elmdale Rd Olney, IL 62450-2424
618-843-3115
Travis, Kerry
ASA# 122172 11220 N 375th St Oblong, IL 62449-2908
618-592-4550
Tree Lane Farms
ASA# 009214
Bodee Schlipf 2351 US 24 El Paso, IL 61738 309-275-7364
True North Cattle ASA# 292735
Trennepohl, Chris 11346 East 1000th St Macomb, IL 61455 360-201-3699
Ulrich Show Cattle ASA# 357946
Ulrich, Phyllis Box 50 Lowpoint, IL 61545 309-713-4643
University of Illinois
ASA# 012356
Wesley Chapple 37737 Perry Fishhook Rd Baylis, IL 62314-3838 217-236-4961
Valley View Farms
ASA# 061610
Tom & Mike Cyrulik 4932 Park Rd Clinton, IL 61727-9730 217-935-6620
Waggoner Farms
ASA# 390200 Lewis, Brook 5901 Quail Run Rd Salem, IL 62881
618-267-2845
Wagner Cattle Co ASA# 265888
Wagner, Dustan 9969 State Rt 3 Red Bud, IL 62278-4411 618-980-4685
Walker, Jason ASA# 231267 PO Box 137 Noble, IL 62868-0137 618-392-2039
Walker, Leslie ASA# 247376 578 Old Peoria Rd Danvers, IL 61732 309-963-4913
Walker, Lukas ASA# 356163 1511 Knox Rd 900 N Gilson, IL 61436 309-221-7262
Washburn, Bill and Barbara ASA# 089644
Washburn, Bill 4964 N Shipley Rd Olney, IL 62450-3717 618-395-3376
Webel, J R ASA# 083139
Webel, Joe 2075 Knox Rd 300 N Farmington, IL 61531-9530 217-621-7362
Weber Farms ASA# 226076
Weber, Scott 12762 N CR 2380 E Ashmore, IL 61912 217-349-8410
Welsh, Shannon ASA# 224866 20304 E 200th St Blandinsville, IL 61420 309-652-3464
Wendt, John ASA# 343451 12625 N 1600th St Teutopolis, IL 62467
Western Illinois University ASA# 157127
Dr Keela Trennepohl School of Agriculture Macomb, IL 61455 309-298-1288
White, Devon ASA# 293072 22600 N 2000th Rd Bushnell, IL 61422 309-922-0893
Wildberry Farms
ASA# 034804
James Berry 2101 W Miller Ridge Rd Scales Mound, IL 61075-9558 815-777-1107
Wildman, Courtney ASA# 263335 5945 Rowell Rd Maroa, IL 61756-6988 217-853-2579
Williams Farm ASA# 085927
Michael L & Debra L Williams 69 Fish Farm Rd Elizabethtown, IL 62931-9713 618-264-3742
Wilson, Tom ASA# 176973
425 New Hope Church Rd Galatia, IL 62935-2437 618-268-6118
Wisnefski, Lucas ASA# 262423 9736 Modena Rd Wyoming, IL 61491 815-274-3860
Wisnefski, Sydney ASA# 289551 9736 Modena Rd Wyoming, IL 61491 815-274-3860
Wock, Kaitlyn ASA# 274574 19905 State Hwy 109 Jerseyville, IL 62052-6800 618-498-5702
Worthington Farms ASA# 389438
Worthington, Ryan 22070 E 1900th Street Prairie City, IL 61470
Wright Way Simmental ASA# 109963
Brad & Jacqueline Wright RR 2 Box 68 Beecher City, IL 62414-9319 618-487-5687
Yates Farms
ASA# 192507
Richard F Yates 2227 N 1630 East Rd Watseka, IL 60970-7651 815-432-3510
Indiana
President Mark Vehslage 317 West 75 North Brownstown, IN 47220 812-528-0283
mark_vehslage@yahoo.com
Vice President Jeff Meinders 3687 N 500 E Milan, IN 47031 812-871-1313 chm.excavating@gmail.com
Secretary Colleen Dekker 12335 Edington Pl Fishers, IN 46037 317-989-7011
colleen.parr.dekker@gmail.com
Treasurer
Angie Blake 5408 S 500 W Atlanta, IN 46031 765-435-1251 angieblake06@gmail.com
See ad on page 37
4K Farm ASA# 312415
Friedersdorf, David 8975 N Co Rd 600 W Scipio, IN 47273 812-371-9275
A & E Cattle Company ASA# 382881
Eric Handy 1839 Delaney Dr Inianapolis, IN 46217 317-714-4196
Able Acres ASA# 281858
Duncan, Andy 1062 E Campbell Chapel Rd Veedersburg, IN 47987-8308 765-918-1442
AGA Cattle ASA# 314060
Austin, Matt 2264 E 240 N Veedersburg, IN 47987 765-294-2911
Private Treaty: All breedingfemales and bulls are for sale private treaty. Contac tDan formore information.
Harker Simmentals has grown and changed since the 1990s. Substance, structural soundness, and quality EPD with an emphasis on maternal characteristics are a few things the Harkers use as building tools. Today, the operation consists of 150 head of purebred and percentage Simmental females and purebred Black Angus females. Fancy heifer calves are auctioned through the Field of Dreams Sale now held at the Harker’s farm. Females purchased through the Field of Dreams Sale are exhibited by juniors from across the country.
Hope, Tristan
ASA# 358373 4737 N 775 E Francisco, IN 47649 812-686-5155
Horstman Cattle Co LLC
ASA# 244589
Larry & Joe Horstman 707 E 900 N West Lafayette, IN 47906 765-426-0426
Howard, Brant ASA# 318225 1094 W 50 N Winamac, IN 46996
Huffman, Robert ASA# 340465 11577 West 800 S-90 Warren, IN 46792 260-375-2371
Imprint Genomics ASA# 333617
Mcgraw, Todd 2707 S River Rd West Lafayette, IN 47906 765-426-9508
Independence Cattle Farms ASA# 005237
J C Barry Ostrom 2674 E 400 S Warsaw, IN 46580-8701 574-551-8012
J & A-E Livestock ASA# 325942
Egloff, Austin 2247 E 1600 N Lincoln City, IN 47552 812-309-4152
J and J Simmentals ASA# 111320
Jerry and Jessica Frasa 1694 N 200 E Winamac, IN 46996-8665 574-242-2763
J-Rome Acres
ASA# 149161
Duvelius, Calla 3389 N Henry Rd Connersville, IN 47331
765-265-9451
Hickman Cattle Company
ASA# 335104
Hickman, Brent 4263 S 1200 E Greentown, IN 46936
765-210-6082
High Bridge Ranch
ASA# 365990
Coogle, Larry 1520 S River Rd Attica, IN 47918
765-714-0581
Hill Top Cattle
ASA# 382814
Sullivan 9897 S 300 E Brookston, IN 47923 765-427-2260
Hoffman, Vince M ASA# 315869
Hoffman, Vince 19645 W 20th A Culver, IN 46511 574-229-3724
Hoosier Cattle Co ASA# 221654
Nowatzke, Barry 9335 W 200 N Michigan City, IN 46360-8321 219-872-6218
Hoover, Chase & Britni
ASA# 341189
Hoover, Chase 3734 N 600 W Montezuma, IN 47862 765-546-1604
Jerome E Hesters 0307 S 400 E La Porte, IN 46350 219-575-2655
Jacobs Cattle ASA# 298341
Jacobs, John 1209 S 600 W-90 Markle, IN 46770 260-375-3202
Jarrett Family Simmentals ASA# 266563
Jarrett, Jeffrey N 3205 N 250 E Washington, IN 47501 812-444-9087
Jessen, Jeff ASA# 331781 1405 S Main St Kouts, IN 46347 219-508-0019
Johnson, Scott Family ASA# 372957
Johnson, Gretchen 3984 N 775 W Rochester, IN 46975 574-242-2027
Johnson, Seth ASA# 229425 4804 W Old National Rd Knightstown, IN 46148-9653 765-730-4427
JT Cattle Co ASA# 254712
Warstler, Tabitha 4418 CR 10 Waterloo, IN 46793 260-837-5601
K & D Goff Farms ASA# 339712
Goff, David 2241 S Goff Rd Rockville, IN 47872 765-344-5489
K&K Livestock ASA# 225606
Tyler and Jamie Kruse 13088 N SR 61 Lynnville, IN 47619 812-403-0084
KCK Cattle Co ASA# 369196
Clayton & Kalya Beard 10402 N CR 800 W Norman, IN 47264 812-528-2367
KD Simmentals ASA# 028380
Schulz, Kaye 19818 Peach Rd Culver, IN 46511-9747 574-250-2304
Keeling Simmental ASA# 363520
Keeling, Roger & Cyndy 67226 Miami Rd Bremen, IN 46506 574-250-7617
Kennedy Family Farms LLC ASA# 272428
Jason Kennedy 1158 W St Rd 18 Brookston, IN 47923 765-563-3515
KIK Farms LLC ASA# 273621
Isley, Kenneth 9922 N County Rd 800 E Brownsburg, IN 46112 989-859-0563
Killion, Stephne & Chris ASA# 216197
Stephne Killion 7970 N Division Rd Washington, IN 47501-9793 812-890-8325
King Cattle Co ASA# 352203
David King PO Box 453 Perrysville, IN 47974 765-401-6181
Knapp Family Simmentals ASA# 143196
Knapp, Chris 11102 E 256 St Cicero, IN 46034-9508 317-752-4209
Knapper Cattle ASA# 285919
McGurk, Drew & Tamiko 2309 W Clark Rd Kingman, IN 47952 765-397-3491
Knotts Simmental Cattle ASA# 318970
Knotts, Tyler 1579 W Co Rd 1200 N Roachdale, IN 46172 317-695-8671
Koch Jr & Family, James W ASA# 193462
James W & Julia M Koch 12550 E Kyle Ave Rosedale, IN 47874 812-877-3185
Kolb Livestock ASA# 292509
Kolb, Jesse 3933 W 241st Sheridan, IN 46069 317-697-9765
Kopp Land & Livestock ASA# 302956
Schwab, Tim 2156 Sunman Rd Batesville, IN 47006 812-569-8536
Kritsch, Trent ASA# 117160
Kritisch, Trent 35 N 300 W Winchester, IN 47394 765-546-1024
Laidig Family Cattle
ASA# 363268
Laidig, Brandon 68323 Dogwood Road Bremen, IN 46506 574-286-1272
Landrigan Cattle Company
ASA# 249099
Landrigan, Megan R 5774 E 750 S Pierceton, IN 46562-9664 260-564-4171
Lane Family, Rick
ASA# 153666
Rick, Betty, Bryan, Bill, Bob Lane 4670 E Co Rd 20 North North Vernon, IN 47265 812-873-6179
Larrimore, Zachary ASA# 371863 1382 S Orchard Rd Salem, IN 47167 812-844-2952
Lemenager Cattle Co
ASA# 367680
Lemenager, Ronald P 6245 N 1000 E Otterbein, IN 47970 765-427-5972
Les Fisher Family
ASA# 340238
Fisher, Les 2030 S 150 W Angola, IN 46703 260-316-0650
Lewis Farms
ASA# 110526
D, C, A Lewis-J, C Hall 2163 S US 41 Rockville, IN 47872 317-569-3777
Lienhoop Towering Oak Farms
ASA# 190723
Carl & Deborah Lienhoop 20434 E 50 N Hartsville, IN 47244-9762 812-546-5803
Lilley Simmentals LLC
ASA# 112135
Alvin& Marcia Lilley 11473 N 400 W Wheatfield, IN 46392-7327 219-956-3967
Logue and Family, Steve & Vicky
ASA# 121353
Steve & Vicky Logue 1807 S Salem Rd Liberty, IN 47353-8903
765-580-1024
Loudermilk, Tom ASA# 195865
Tom & Amy Loudermilk 11455 E Evans Rd Wheatland, IN 47597-9764 812-881-7929
Loy Stock Farm
ASA# 110170
Loy, Jason 1972 W 800 S Portland, IN 47371-8341 219-726-4166
Lucas Jr, George M
ASA# 219165 2257 N Wooster Rd Scottsburg, IN 47170-8860
812-794-4811
Lucky Penny Cattle Company
ASA# 276235
Hoeing, Nathan & Ashley 6326 E State Road 244 Rushville, IN 46173-7885 765-561-3178
M & J Farms
ASA# 042739 Jones, James & Mark 5075 N 850 E Attica, IN 47918
765-275-2302
Madison Livestock
ASA# 318293
Madison, George 2703 N State Road 25 Waynetown, IN 47990 219-869-5679
Madluke Cattle Co ASA# 241938
Herr James & Catherine
26440 Anthony Rd Arcadia, IN 46030 317-439-0258
Main, Clayton ASA# 279016 610 E Co Rd 875 N Seymour, IN 47274 812-216-0441
Maple Leaf Simmentals
ASA# 007787
Brock V & Gwendolyn L Ostrom 2502 E 900 S Claypool, IN 46510-9143 219-839-4535
Marion Smith Family Cattle ASA# 360823
Smith, Barbara 8385 S Bloomingport Rd Lynn, IN 47355 765-969-9473
Marshall, Chris
ASA# 059100 7357 N Base Rd Seymour, IN 47274-9804 812-521-7776
Martin, Jeffrey W and Family ASA# 155061
Martin, Jeffrey W 2582 S CR 800 E Walton, IN 46994 574-626-0103
McKittrick, Eric ASA# 375513 5047 E CR 200 N Milan, IN 47031 513-317-2673
Meadow Springs Farm
ASA# 159909
Jack R McCoy 6000 S 150 W Lafayette, IN 47909 765-538-3084
Meents Family Farms ASA# 365883
Meents
3201 R 400 S Monticello, IN 47960 574-870-0907
Merry, Jayson ASA# 363678 2243 W 1400 N Wheatfield, IN 46392 219-242-3207
Metzger Farm and Fence ASA# 304637
Metzger, AJ 4300 W County Rd 650 N Mulberry, IN 46058 765-414-5025
MH Family Farms ASA# 164973
Hartman, Max S 9580 N Spades Rd Sunman, IN 47041-8184 812-363-4183
Mick Douglas Cattle
ASA# 342360
Mick Douglas 8686 W 350 S Owensville, IN 47665 405-919-3447
Miller, Wayne ASA# 379947
2305 W 600 S Winchester, IN 47394 765-914-0986
Mithoefer, Brent & Family
ASA# 288033
Mithoefer, Brent 9800 E 800 N Lafayette, IN 47905 765-491-0221
Mitzner, James ASA# 285960 PO Box 41 Wanatah, IN 46390 219-508-5132
Mize Farms ASA# 377046 Mize, Cole 7051 E 800 N North Manchester, IN 46962
Morehead, Blake ASA# 285399 12879 N St Rd 9 Alexandria, IN 46001 765-621-3440
Morris, Asa ASA# 362880 2831 E Bacon Ridge Rd Marengo, IN 47140 812-572-6039
Munchel, Michael ASA# 332375 305 S Swallow Rd Cambridge City, IN 47327
765-541-2900
Neal Cattle Company ASA# 006404
Neal, Steven H 8695 E LWR Freelndville R Oaktown, IN 47561 812-745-4389
Neal, Joe ASA# 048612
Joe Julie & Ed Neal 4812 N Neal Rd Bicknell, IN 47512 812-881-9381
Needler Cattle Company ASA# 386605
Aubrey M May 8767 Union Chapel Rd Laconia, IN 47135 812-267-5797
Nelson, Kyle W ASA# 249529 7045 Wheeling Pike Jonesboro, IN 46938 765-661-0760
Nichols Cattle Company LLC ASA# 244609 Nichols, Woody 3264 North County Road 400 West Frankfort, IN 46041 765-564-2375
Noelle, Stephen C ASA# 094644 3001 Blackburn Rd Mount Vernon, IN 47620-9006
Norwood Cattle Company ASA# 248728
Norwood, Brody 9454 N Gundy Rd Roanoke, IN 46783 260-672-8711
Nowling, Billie ASA# 122395
Billie & Mike Nowling 3569 E 725 S Montgomery, IN 47558 812-486-5626
O'Keefe, Mike & Kim ASA# 281041 1310 S 400 E Kouts, IN 46347-9650 219-766-0266
Oak Ridge Farms Inc ASA# 090641
Duane Scott and Wes Scott 2940 N 925 E Logansport, IN 46947 219-664-2952
Oswalt, Carlton ASA# 389167 5851 S Broadview Rd Colfax, IN 46035 765-230-7117
Pence Farms ASA# 238636
Pence, Jason 12061 E 600 N Hope, IN 47246 812-546-4345
Pennington Farms Simmentals ASA# 333707
Pennington, Katie PO Box 116 Stilesville, IN 46180 317-363-9034
Pettigrew, Jonathan ASA# 280379 7206 E Dela Balme Rd Columbia City, IN 46725 260-229-0917
Phillips, Robert E ASA# 086938 5235 W 1050 N Dupont, IN 47231 812-701-7842
Poindexters Homestead LLC ASA# 370610
Clayton & Rebecca Poindexter 1200 W 250 S North Judson, IN 46366 574-242-0411
Pranger, Chris ASA# 363402
Eastview Angus Farm 827 CR 10 Corunna, IN 46730 260-760-9512
Prather, Trampass ASA# 372169 9476 Mt Pleasant Rd Gosport, IN 47433
Prescott Cattle Company ASA# 249313
Prescott, Colton 5664 S 300 W Winchester, IN 47394-7712 260-729-2515
Pruet & Family, Ron ASA# 050495
Pruet, Ron 3082 State Road 236 Danville, IN 46122-8725 317-745-5521
Purdue Animal Science— Beef Cattle ASA# 084193
DeFreese, Brian 6203 West 750 North West Lafayette, IN 47906-1151 765-583-2622
Ramsey-Neagle, Jade ASA# 277510 8063 N US Hwy 27 Fountain City, IN 47341 765-993-4973
Reust, Luke ASA# 363993 604 N 500 E Markle, IN 46770 260-442-2889
James K, Margaret, J & K Riley 2327 Briggs Rd Vevay, IN 47043-9248 812-427-3527
Rist Simmentals, Mike ASA# 183226
Michael J Rist 1275 E Quail Ridge Ct La Porte, IN 46350-7749 219-778-1141
Rocking H Simmentals
ASA# 365141
Beth & Tom Hooper 29460 N Edmondson Rd Atlanta, IN 46031 317-694-6006
Rodehan, Colby
ASA# 239092 PO Box 252
Brookston, IN 47923 219-869-4649
Rustic Hills Cattle Company
ASA# 296363
Johnson, Larry R 239 E 750 S Fort Branch, IN 47648 812-753-4471
S/A Smith Farms Inc
ASA# 377166
Smith, Scott 13499 N St Rd 15 Silver Lake, IN 46982 260-571-2351
S&S Simmentals
ASA# 204035
Paul, T, T & C Schaeffer 14430 Crull Rd Hagerstown, IN 47346-1607 765-541-0738
Schwindy Cattle Co
ASA# 267811
Schwindy, Brian 2388 N CR 700 W Sullivan, IN 47882-7131 812-564-1760
Sell, Eugene C
ASA# 067620 3816 West 200 North Logansport, IN 46947 219-735-2746
Sennett Cattle Co ASA# 257393
Sennett, Lance 2518 N State Rd 25 Waynetown, IN 47990-8108 765-234-8506
Shared Harvest of Northeast IN ASA# 389578
Cumberland, Chad 5859 W 100 S-90 Markle, IN 46770
Shawnee Cattle Co
ASA# 009292
Brian A Defreese 7643 State Road 25 S Westpoint, IN 47992-9297 317-572-2860
Sheehe, Mark ASA# 296160 318 E Maple St Francisco, IN 47649 812-779-6304
Showtime Cattle Co
ASA# 353668 Koch, Jill 7780 E 450 N Mooreland, IN 47360 765-490-1942
Silverstone Simmental Farms ASA# 007868
Ross W & Marlene K Foxworthy 2064 E 550 N Crawfordsville, IN 47933-1317 765-362-9062
Simmons, Trae ASA# 311115 1322 S 500 W Tipton, IN 46072 765-438-2312
Slusher Family Livestock ASA# 360162
Slusher, Logan 0873 East 1200 S 90 Montpelier, IN 47359 260-273-2956
Small Cattle Ranch
ASA# 324396
Small, Scott Lee 4910 South Hidden Springs Rd Newberry, IN 47449
812-384-7165
Smith & Family, Douglas C ASA# 082129
Douglas C & Denise M Smith 1229 N 300 W Winchester, IN 47394-9708 765-969-0734
Smith Cattle Co ASA# 391054
Smith, Zack 4512 State Rd 28 E Lafayette, IN 47909 812-212-6584
Smith, Dalton
ASA# 356208 2388 S CR 450 W Coatesville, IN 46121 317-847-8834
Snake Run Cattle
ASA# 287650
Matt Michel 2801 W Soybean Ln Fort Branch, IN 47648
812-753-4628
Springbrook Farms
ASA# 307375
Jones, Todd 5732 N 200 E Marshall, IN 47859 765-597-2058
Square V Family Farm
ASA# 364601
Michael Vocke
245 East 900 S Kouts, IN 46347 219-395-4941
Stansbury Simmentals
ASA# 189392
Thomas, Ann, Dan, Jess Stansbury 2461 Shiloh Rd SW Corydon, IN 47112-5733
812-705-4645
Stenftenagel, Jeff
ASA# 281943
5017 W County Farm Rd Jasper, IN 47546
812-634-1405
Stierwalt, Justin & Courtney ASA# 345484
Stierwalt, Justin 990 Baker Rd Martinsville, IN 46151 765-516-1061
Streitmatter, Marissa
ASA# 244359 4545 S 100 W Boswell, IN 47921-9641 574-238-2637
Suburban Home Farms
ASA# 056501
Les, David & Brad Schenck 5599 State Hwy 246 Spencer, IN 47460-6417
812-859-4702
Sugar Branch Simmentals
ASA# 316108
Carroll Moore/Christopher Kappes 11349 Lake Geneva Rd Vevay, IN 47043 812-577-2011
Sweet Redemption Cattle Co ASA# 382408
Tami Hale 102 W White Pine Dr Santa Claus, IN 47579
Tebo, Gage ASA# 266341
3700 N 1100 E Idaville, IN 47950 260-358-6037
Templin, Jackson ASA# 309479 8190 N 425 W Leesburg, IN 46538 574-527-2019
TFields Bros Cattle Co
ASA# 312213
Fields, Tom 3647 Litchfield Ln West Lafayette, IN 47906 630-346-7198
Thunderbolt Ridge Farms LLC ASA# 351300
Aaron & Sally Mosby 18796 Leopold Oriole Rd. Leopold, IN 47551 812-719-0635
Tinsmans Family Farm ASA# 322428
Tinsman, Jimmy & Christina 6877 W 300 S Farmland, IN 47340 765-748-0169
Tip Top Farm ASA# 185223
David-Deborah-Ashley-Lacey-Thomas 6136 N County Road 575 W North Salem, IN 46165-9433 317-945-8539
Tom Farms ASA# 274463
Melissa Gerber 359 E 1300 N Milford, IN 46542 574-265-3736
Tom Stewart Farms LLC ASA# 333222
Stewart, Tom 4494 Hurricane Rd Franklin, IN 46131 317-409-6561
Tourloukis Cattle LLC
ASA# 341759
Tourloukis, Gianis 5998 W 400 S Farmland, IN 47340 317-902-9536
Trennepohl Family Farm ASA# 235035
J, S, K, J & L Trennepohl 5487 N 525 W Middletown, IN 47356 765-533-4644
Valley Creek Ranch ASA# 223851
Myers, Michael K 5478 S Co Rd 925 W Medora, IN 47260 812-569-2845
Vaughn, Leslie ASA# 204005 5524 S Salem Rd Gosport, IN 47433-6417 812-585-2222
Vehslage & Family Sons, Parke ASA# 001603
George P or Nina Vehslage 1160 N Base Rd Brownstown, IN 47220-9519 812-528-3498
Vogel Seed Farms Inc ASA# 318707
Wilkerson, Kyle 4560 N Co Rd 200 W Rockport, IN 47635 812-649-2830
Wallen, Travis ASA# 299535 4322 S 450 W Trafalgar, IN 46181 317-878-4322
Walnut Ridge Farms ASA# 033912
L & M Boyd-S Boyd Surber 4453 W State Road 38 Frankfort, IN 46041-7102 765-296-3241
Walnut Springs South ASA# 324840
Goodwin II, Mark A 7690 S St Rd 161 Holland, IN 47541 812-320-3162
Walters, Galen ASA# 356686
9146 S 900 W Covington, IN 47932
Walther Simmentals ASA# 274087
Walther, Bennett 6957 Philomath Rd Centerville, IN 47330
765-969-0540
Weaver, Mackenzie ASA# 212661
M Weaver-Ed Neal Jr PO Box 246 Freelandville, IN 47535 812-328-6044
Webster Brothers ASA# 317488
Webster, Dennis 3662 W 400 N Crawfordsville, IN 47933 765-362-5781
Weller Farms ASA# 243834
Weller, Brian 6674 Co Rd 9 Garrett, IN 46738 260-553-0303
Wesner Livestock Enterprises ASA# 057862
Barry, C, C & Bailey Wesner 1821 W 700 S Chalmers, IN 47929-8031 219-863-4744
Western Cattle Company ASA# 266127
Western, Steve 6400 W 525 N Columbia City, IN 46725-9738 260-579-3196
Wicker, Harrison and Parker ASA# 292807
Wicker, Michael R 4250 S 600 E Rushville, IN 46173 765-744-8316
Wicker, Joel ASA# 389190 18185 N Short Johnnytown Rd St Meinrad, IN 47577 765-524-7387
Wietlisbach, Dustin ASA# 335736 8924 E Co Rd 400 N Greensburg, IN 47240 812-593-6465
Wilcox, Cole N ASA# 249453 9269 St Rd 37 S Bedford, IN 47421-8304 812-583-0552
Wildcat Valley Farms ASA# 317839
Cox, Josh 5514 S 800 E Lafayette, IN 47905 765-490-7689
Wiley Cattle Company ASA# 284455
Wiley, Nathan 4425 Penfold Rd New Harmony, IN 47631 812-682-2730
Wiley, Carrie M ASA# 312908
PO Box 3 Marysville, IN 47141 812-293-3732
Wilson, Barry ASA# 266029
2198 N County Rd 575 W West Baden Springs, IN 47469 812-569-1428
Wirth Farms ASA# 362828
Wirth, Shawn & Heather 552 W Co Rd 1400 N Batesville, IN 47006 812-212-1065
Rethinking the
of
by Lane Giess, PhD, ASA Geneticist
In an industry that often pays by the pound, it’s easy to see why top weight ratios are viewed as desirable. But should we continue prioritizing these ratios with the advanced tools now available?
Many bull buyers still rely on weight ratios and adjusted weights as key decision-making tools. For years, these ratios have been a marketing staple, helping benchmark animals based on their performance within a contemporary group.
The Strengths of Weight Ratios
Weight ratios provide a quick, straightforward comparison of an animal’s performance relative to others in the same group. In the absence of more data, these ratios can give breeders an immediate sense of an animal’s physical performance, highlighting those that excel in traits like birth weight, weaning weight, or growth. This can be particularly appealing for shortterm production goals.
The Weaknesses of Weight Ratios
However, weight ratios have limitations. They reflect how well an animal performed in a specific environment, not its genetic potential as a parent. An animal’s phenotype — its appearance and performance — results from
both genetics and environmental factors, such as management practices. An animal with a high weight ratio might simply benefit from superior management, rather than superior genetics. Relying too heavily on weight ratios can lead to paying more for an animal’s management than its true genetic merit.
The Evolution of Genetic Evaluation
Today, breeding tools like Expected Progeny Differences (EPD) offer a clearer picture of an animal’s genetic potential. Unlike weight ratios, which focus solely on performance, EPD integrate a range of information — pedigree, performance data, progeny records, and genomic data — offering a much more accurate prediction of how an animal will perform as a parent. Advances in statistical modeling, larger datasets, and genomic innovation have made EPD more reliable and precise than ever.
Moving Beyond Weight Ratios in Bull Selection
The goal for breeders is to improve the next generation. To do this effectively, we must use the best tools available. While weight ratios were useful in the past, they are becoming outdated in the era of precision livestock breeding. Tools like economic selection indexes, which balance all relevant EPD traits, offer a more comprehensive approach for making informed selection decisions that foster long-term genetic progress.
Indiana • Iowa
Wolfe Farms
ASA# 027054
Wolfe, Oran 5674 N State Line Rd Liberty, IN 47353-8776 937-456-2512
Wolter, Norman
ASA# 316411 228 N Co Rd 225 E Greensburg, IN 47240 812-663-8092
Iowa
President
Kellie Carolan 1807 N Jackson Street Tama, IA 52339 641-751-0737
kellie.a.carolan@gmail.com
Vice President
Kyle Hotz PO Box 235, 5310 640th Street Lone Tree, IA. 52755 319-530-8868
hotzfarms@gmail.com
Secretary/Treasurer
Sherrie Moore 2219 Vermillion Ave Rose Hill, IA 52586 641-660-0071
shermoore9@gmail.com
See ad on page 45
163 Cattle
ASA# 386588
Brian Chamra PO Box 1 Dunlap, IA 51529
641-494-9428
3C Land and Cattle
ASA# 318375 1533 120th Ave Dundee, IA 52038 563-924-2141
4 B Cattle Co
ASA# 174778
Beaulieu, Brent 33501 Hickory Ave Sioux City, IA 51108-8721 712-251-0860
A To Z Livestock
ASA# 298681 Miller, Zac 18051 R Ave Hawkeye, IA 52147 563-422-7156
AC Cattle Co
ASA# 388069 Tull, Austin L 502 N St Lucas, IA 50151 641-381-0547
Advanced Beef Genetics
ASA# 330892
Mike Henderson 56174 697th St Wiota, IA 50274
515-450-1066
AJA Showstock
ASA# 390066 Mehmen, Kerri 32859 110th St Plainfield, IA 50666
319-464-4477
Allison, Casey
ASA# 263069 23046 O Ave. Eldora, IA 50627
641-691-3440
Allmosta Farm
ASA# 235341
Smith, William J 1315 Linden Rd Harlan, IA 51537-4210
712-755-5725
Altena, Cory
ASA# 287094
3805 250th St George, IA 51237
605-366-0400
Amstutz Cattle
ASA# 389117
Amstutz, Aaron 28596 Redwood Ave Bloomfield, IA 52537
Anderson Family Farm ASA# 208581
Layne C Anderson 3651 200th St Estherville, IA 51334-7455 712-362-2318
Andrews, Dustin Ray ASA# 342038 2146 140th Ave Donnellson, IA 52625 319-470-2308
Arens, Daniel J ASA# 117210
Arens, Daniel 1321 79th St Trl Belle Plaine, IA 52208-8827 319-350-0114
Avery Family Farm ASA# 320855
Emily & Alex Avery 9581 170th St Swaledale, IA 50477 641-420-5744
B & T Cattle LLC ASA# 241151
Stortz, Brian 490 Van Buren Dr Waukon, IA 52172-7913 563-568-1060
B&L Simmentals
ASA# 227970
Saliger, Boyd 3775 Sigourney Ave Lohrville, IA 51453
712-465-6405
Back Forty Cattle Company
ASA# 385934
Machelle Clark 27444 Pleasanton Road Leon, IA 50144 641-344-9418
Badger, Brent ASA# 344480 738 300th St Bagley, IA 50026 515-370-0548
Baker, Brittaney ASA# 257037 PO Box 6 Blakesburg, IA 52536 641-990-9133
Baldy Acres Cattle Company ASA# 371720
Mary Ward 32567 160th Street Clarksville, IA 50619
641-229-5386
Ballanger, Aaron ASA# 360824 10039 Hwy 2 Moulton, IA 52572
641-895-7476
Bar 20 Ranch
ASA# 247788
Leslie & Mark Hulsebus 2699 Hwy 27 Donnellson, IA 52625
319-835-3942
Bar J Cattle
ASA# 383002
Johnson, Kegan 15597 122nd St Grand River, IA 50108
515-343-7800
Bar V Ranch
ASA# 320882
Vondrak, Ben 25413 K30 Merrill, IA 51038
712-577-4108
Barner, Ryan
ASA# 266288 285 Martelle Rd Martelle, IA 52305 319-480-2124
Bauer, Jeffrey ASA# 262393
Bauer, Jeff 3044 Hwy 141 Bagley, IA 50026-8532 641-431-0204
Bayer, Bill ASA# 335749
Bill Bayer 6779 189th St Albia, IA 52531 641-680-2377
Beeson Cattle Co ASA# 331757
Beeson, Jeremy 219 Tilden St Kingsley, IA 51028 712-898-1002
Beeson Farms ASA# 117503
Bryce & Lisa Beeson 1981 Osceola Ave Correctionville, IA 51016-8062 712-372-4575
Belgian Acres Inc ASA# 257219
Claeys, Kendall 1717 215th Ave Delmar, IA 52037 563-340-9127
Belknap, Cody ASA# 382467
26541 Northfield Road Mediapolis, IA 52637
Benning Farms ASA# 264194
Benning, Andrew 1527 Thrush Ave Hampton, IA 50441 641-903-9607
Bielenberg Simmental ASA# 127414
Bielenberg, Michael 824 Ballpark Dr. Coon Rapids, IA 50058-9125 515-357-0144
Bierman, Dave ASA# 053821 519 540th St Marcus, IA 51035-7087 712-376-4853
Big Foot Ranch ASA# 264730
Loecke, Michael 1949 210th St Manchester, IA 52057-8856 563-927-2900
Bisinger Farms ASA# 316511
Bisinger, Fisher 1513 72nd St Monmouth, IA 52309 319-480-1085
BLT Beef ASA# 366806
Brian Twedt 1754 Beech Ave Larchwood, IA 51241
Blum Family Livestock ASA# 367901
Blum, Kolton 306 N Main St Schaller, IA 51053 712-275-4634
Boersma, Keith ASA# 352659 635 6th St Ashton, IA 51232 712-724-6383
Boggess Family Angus ASA# 024394
Boggess, John 2570 Snyder Ave Oskaloosa, IA 52577-9801 641-295-2126
Bormann, Dan & Sheila
ASA# 047698
Dan Bormann 4425 140th St Clinton, IA 52732-0004 563-357-3600
Bormann, Francis M ASA# 001485
Bormann, Francis 1509 110th St Livermore, IA 50558-8502 515-379-1499
Bormann, Lance & Rachel ASA# 245544 2245 342nd Ave De Witt, IA 52742-9590 563-249-0650
Boswell DVM, Brad ASA# 049058 1888 Harbor Hill Dr Pella, IA 50219-1227 641-780-2615
Bouslog Cattle Company ASA# 316960
Bouslog, Adam 26806 170th St South English, IA 52335 319-430-5753
Boyert Show Cattle ASA# 317661
Boyert, Jared 888 92nd Avenue Pleasantville, IA 50225 330-416-4105
Boyle Ranch ASA# 319326
Boyle, Bryan 4824 110th St Washta, IA 51061
Bracker Livestock ASA# 263426
Bracker, Matt 21239 Juniper Rd Underwood, IA 51576-3683 712-310-1082
Brad Z Ranch ASA# 246042
Jim, Erin & Barry Bradford 1454 Hwy 44 Guthrie Center, IA 50115-8638 641-747-2578
Sale Date: Value BasedGenetics Sale, February7, 2026, Decorah, IA Herdimproving bulls, females, and embryo matings available atalltimes.
Our mission statement has become simply: “VALUE-BASED GENETICS.” Years of selection for economically relevant traits has produced our current cow herd of heavily muscled 6-frame production cattle. We are proud of our cow herd and sires produced and would love to show them to you if in our area. Please call or stop in anytime .
Stamer, Sierra ASA# 308079 215 S Rutledge Paullina, IA 51046 712-752-8079
Steele Farms ASA# 250854
Jason E Steele 3079 180th St Lockridge, IA 52635-8016 319-696-2060
Steele, Greg ASA# 250853 2910 180th St Fairfield, IA 52556-8627 641-919-4450
Steere, Trace ASA# 327619 3285 270th St Nashua, IA 50658 319-269-6300
Stein, Nick ASA# 299835 101 3rd Ave PO Box 23 Portsmouth, IA 51565 712-579-9478
Sterling Cattle Company ASA# 243113
Allan Johnson 1301 Saint Luke Dr Spencer, IA 51301-1900 515-689-0790
Stiens, Justin ASA# 365573 2787 110th St Prescott, IA 50859 641-745-7815
Stouder, Larry K ASA# 252766
Stouder, Larry 313 Augusta Circle Malvern, IA 51551 712-527-0469
Studer, Jennifer A ASA# 194414 3014 130th St Creston, IA 50801 319-530-3056
Sullivan Cattle Co ASA# 263223
Sullivan, Joe 1332 Obanion Rd Dunlap, IA 51529-4115 712-263-9730
Sullivan Farms ASA# 298177
John Sullivan 35 Industrial Dr Dunlap, IA 51529 712-643-2115
Sullivan, Mark ASA# 384558 1570 Ripley Lane Woodbine, IA 51579 816-304-0050
Sullivan, Roger ASA# 324257 PO Box 77 Dunlap, IA 51529 612-860-0158
Sullivan, Sara ASA# 298176 35 Industrial Dr Dunlap, IA 51529 712-643-2115
Summit Farms LLC ASA# 326575
Miller, Roy 10640 Co. Hwy. D20 Alden, IA 50006 641-373-6031
Swanson Cattle Co ASA# 222107
Swanson, Chris 4845 140th Ave Peterson, IA 51047 712-260-3586
Sweeney, Michael & Roni ASA# 034838 10555 NE Devotie Dr Mitchellville, IA 50169 515-979-9224
Sweeting, Keith & Penelope ASA# 245027
Sweeting, Keith 3104 130th St Riverside, IA 52327 309-648-3534
Swenson Angus ASA# 209028
Terry D Swenson 13797 220th St Radcliffe, IA 50230-8110 515-669-3483
Swing-Shift Simmental ASA# 086382
Ron Cox 2133 137th St Atalissa, IA 52720-9759 319-631-3565
Taylor Schwartz Cattle ASA# 319727
Schwartz, Taylor 433 Vermont Ave Lowden, IA 52255 563-608-4644
TBD Cattle ASA# 359129
Duckett, Todd 1626 250th St Tipton, IA 52772 563-370-5538
Tebockhorst, Tad ASA# 358671 1973 Hemlock Ave West Chester, IA 52359 319-461-8220
TH2 Farms ASA# 294678
Lawton, Tanner 918 260th St Jefferson, IA 50129 515-777-5815
Thill Cattle Company
ASA# 092153
Thill, Bryan 1169 30th Place Pleasantville, IA 50225-7605 319-330-0809
Thompson, Grace
ASA# 382649
106 N Kennedy Street Everly, IA 51338
Thousand Hills Ranch
ASA# 366120
Lueck, Colton 4111 Ranchero Rd. Cedar Falls, IA 50613 563-542-7319
Tiedt Family Farm
ASA# 376156
Gail & Shannon Tiedt 3390 195th St Waucoma, IA 52171 563-581-1297
Tiedt, Caitlin
ASA# 317393 209 1st Ave NW Waucoma, IA 52171
563-379-2055
Till Family Simmental ASA# 230464
Till, Darrell
13788 Kennedy St Indianola, IA 50125
515-681-2712
Till-Hill Cattle
ASA# 276876
Nick & Brittany Tilleraas 1847 Houlihan Dr. Waterville, IA 52170
563-380-0573
Timm Family Cattle Co ASA# 291247
Timm, John and Joanne 3203 Jones Delaware Rd Monticello, IA 52310
319-480-7753
TK Cattle Company
ASA# 366396
Glaser, Tim & Kelsey 1986 180th St New Hampton, IA 50659 641-220-2537
Tlach, Barry
ASA# 389570
Barry and Amy Tlach 5856 Hwy 92 Prole, IA 50229 515-240-0503
Michael E & Earline F Dikeman 6125 Lake Elbo Rd Manhattan, KS 66502-1422 785-776-7315
Cow Camp Ranch
A SA# 003790 3553 UplandRoad
Lost Springs, K S 66859 785-983-44 83
Email:
bullsale@cowc ampbeef.com
Website: www.cowc ampbeef.com
Sale Dates:
SpringBull Sale - January24, 2026
SpringTurn- Out Sale - April 25, 2026
Lost Springs, K S
Cow Camp Ranch and Cow Camp Feed Yard are a family-owned seedstock, commercial cattle feeding, and farming operation. We specialize in breeding Simmental and SimAngus™ bulls as well as custom feeding and marketing cattle.
Contact us to discuss your seedstock or cattle feeding needs and see how we can help you.
Raising and feeding cattle for five generations. Your best source for Simmental and SimAngus™ genetics.
Dixson Farms Inc ASA# 201248
Carol, Kevin, or Lyle Dixson DVM 311 N Cass Ave Oberlin, KS 67749-1826 785-626-3316
Double M K Ranch
ASA# 272190
Kelli-Marcus Cox 17449 S Raintree Dr Olathe, KS 66062 785-477-0616
Dowling Cattle ASA# 208337
Dowling, Kelly & Roxanne 11515 Valley Rd Dodge City, KS 67801-7335 620-408-6765
Downey Ranch Inc
ASA# 239078
Downey, Barbara 37929 Wabaunsee Rd Wamego, KS 66547-9999 785-456-8160
Droessler, Kolton
ASA# 391068 535 E 614th Ave Girard, KS 66743
Duncan Simmental Ranch
ASA# 092605
Duncan, Tom 27682 West 295th St Paola, KS 66071-4486 913-294-3306
KSA Board Members
President:
Shawn Rickstrew
785-456-3750 lambnflush@gmail.com
Vice President:
Troy Marple
785-250-0522 t.marple@crosscountrygenetics.com
Treasurer: Ralph Brooks
785-556-0385 ralphbrooks13@gmail.com
Secretary: Ryan Bodenhausen 785-221-3284 rbodenhausen@selectsires.com
Board Members:
Marcus Cox
785-477-0616 cox.ma.ra19@gmail.com
Heath Klein
785-626-4212 heath.kleinranch@gmail.com
Dean Klahr
785-851-7385 klahrdean@gmail.com
Zach Teter
620-583-9338 teteranchks@yahoo.com
Kansas
A SA# 270122
JustinandJade Herl
410
AnnualProduc tion Sale
FourthWednesdayinMarch
Vic toria, K S
Diamond H Ranch began in the spring of 2007 when we purchased our cow herd, which consisted of 20 pair. Over the years we have focused on breeding to high-quality genetics, implementing superior hybrid vigor and getting the female right first. Our goal is to provide superior genetics that would satisfy the needs of any producer, while increasing our customer’s bottom line. Red Angus and Red SimAngusTM cattle are the two breeds that we work with. In an industry with ever-changing demands to produce a higher-quality and more identifiable beef, we hope that our offering will aid in that quest.
We now have a cow herd consisting of 200 registered pairs in addition to our commercial heifer buy-back program. We are always striving to make improvements and the ranch has continued to expand.
Our cattle have seen some very tough conditions over the years, but have managed to stand strong in both the hard and prime c onditions. Through it all, we have persevered and we hope that our cow herd will only continue to grow so that we may provide you with the high-quality genetics that you are seeking.
Again, we thank you for your interest and for giving us the opportunity to serve you as a seedstock producer.
HeathandAmi Klein 14276 Rd Q75 Atwood, K S 67730 Heath: 785-626-4212
Email: Heath kleinranch@gmail.com Website: www kleinranch net Sale Date:
FirstWednesdayinMarch
Klein Ranch is located in northwest Kansas and has been raising black and red registered Simmental and SimAngus™ cattle since 2005. Our family has been raising cattle since the 1930s in Rawlins County, KS. We strive to create cattle that are moderate in frame with performance in growth and carcass. Cows have sound feet with calving ease, fertility, and mothering ability. We take a balanced approach in selecting EPD that will produce quality cattle that will fit the cattleman’s needs. Visitors are always welcome.
Kuhlman & Kuhlman LLC
ASA# 157912
Kuhlman, Kevin 1696 Elm Rd Belleville, KS 66935-0168 785-326-5302
Kunkel Land & Livestock ASA# 365131
Kunkel, Ethan 1361 North Ridge Rd Peck, KS 67120 316-522-1104
L&L Cattle ASA# 121602
Lister, Sarah Ruth 11848 SW 49th St Topeka, KS 66610 785-458-2124
Lagrone Farm and Ranch ASA# 387104 Sarah Lagrone 23254 82nd Rd Burden, KS 67019 620-218-1816
Lanier, Hunter ASA# 388148 7800 NE 72nd St Walton, KS 67151 316-295-0746
The DP Sales team combines over 50 years of experience in the seedstock business. Since our inception, the DP brand has continued to evolve as we invest in our customers’ success. Today we are proud to assist our customers with full-service marketing, personalized sale management for your next production sale, or hosting an industryleading online sale. We are committed to helping you reach your goals. Let us show you why our customers continue to count on the trusted name in the seedstock industry.
Four F Farms
ASA# 381587
Wilson, Eric 5746 Scottsville Rd Glasgow, KY 42141 270-404-1556
Freeman, Misty ASA# 379790
Freeman, Misty L 7207 Owens Pike Maysville, KY 41056 443-536-1498
Fryman Brothers Simmental ASA# 244268
Danny and Larry Fryman 2332 Hilltop Rd Ewing, KY 41039 606-267-2703
Gentry Farms ASA# 107095
Dan, Phyllis & John Gentry 884 Blanton Rd New Haven, KY 40051-6214 502-549-3798
Graves, Timothy E ASA# 156722
Timothy & Lori Graves 560 Rudd Ln Springfield, KY 40069-9567 859-336-7238
Gray, Danny ASA# 373672 4206 Greenbriar Rd Utica, KY 42376 270-316-1885
Hillview Farms ASA# 248385 Jim Faulkner 9850 Lafayette Rd Herndon, KY 42236 270-887-2039
Hoffman Farms ASA# 264063
Karol Ann Hoffman 8121 Austin Tracy Rd Fountain Run, KY 42133 270-834-0536
Holladay, Jason ASA# 388157 1583 Poplar Ridge Ct Florence, KY 41042 859-743-9002
Huckleberry Cattle ASA# 375626
James and Katrina Hartley 7300 Huckleberry Lane Maysville, KY 41056 606-584-1037
Humphries Family Farm ASA# 251344
Humphries, Stephen 763 Sinking Fork Rd Cadiz, KY 42211 270-350-7830
Iron Ridge Cattle Company ASA# 328663 Bush, Benjamin 652 Mt Zion Rd Brooksville, KY 41004 606-756-2605
Kentucky
Iron Wheel Genetics
ASA# 002845
McKinley, Mikel D 2824 KY Highway 36 West Cynthiana, KY 41031-9811
859-421-1958
Isaacs Farms
ASA# 298921
Isaacs, Matthew
809 Glen Logsdon Rd Horse Cave, KY 42749 270-528-5486
Jeffiers Simmental Farm
ASA# 153407
Jeffiers, Jeremy 550 Jeffiers Lane Taylorsville, KY 40071-9715 502-477-2327
Jennings, Dudley L
ASA# 236726 1530 Paynes Depot Rd Georgetown, KY 40324 502-863-5588
JL Livestock
ASA# 357296
French, Jason 5404 Saint John Rd Elizabethtown, KY 42701
Johnson Farms
ASA# 296007
Johnson, William Kevin 1957 Speedens Xing Greenup, KY 41144 606-922-2602
JP Valley
ASA# 386968
Piles, Bradley 109 Bishop Lane Bardstown, KY 40004 502-507-3882
Kaiser Simmentals
ASA# 265717
Kaiser, Bill 858 Hempridge Shelbyville, KY 40065 502-639-4337
L&M Simmentals
ASA# 305342
Collier, Marty 1153 Springfield Rd Sharpsburg, KY 40374 313-449-2024
Leisure Time Farm
ASA# 190636
Scott Adams 1198 Chestnut Grove Rd Brodhead, KY 40409 606-758-8233
Liberty Cattle Company
ASA# 351268
Mastin, Chris & Jamie 900 Peak Ln Cynthiana, KY 41031 513-582-1629
Linhart, Katie
ASA# 211733 6091 Paris Pike Georgetown, KY 40324-8432 502-930-1819
Logsdon Farm
ASA# 313823
Randy or Beverly Logsdon 522 Old Cut Rd E Munfordville, KY 42765 270-524-1200
Logsdon, Phillip
ASA# 181448 2124 Hammonsville Rd Munfordville, KY 42765-9313 270-524-7692
Lykins, Chase
ASA# 328248 4054 Hebron Rd Maysville, KY 41056 606-375-2323
Mains, Nathan ASA# 327865 623 Old 3 L Hwy Falmouth, KY 41040
859-654-5144
Mann, Paul or Jerry
ASA# 282889
Mann, Paul 950 Lower Concord Rd Carlisle, KY 40311 859-473-1695
Mason Farms ASA# 386398
Jake Mason 135 Mason Rd Sturgis, KY 42459 270-952-4260
A SA# 01782 8
LarryandLindaMaxey 3917 RichRoad Morning View, KY 41063
859-356-6042
859-760-3188
Email: larryhmaxey@gmail.com
Website: www maxeyvalleyfarms.com
Mission Statement:
The mission of Maxey Valley Farms is to communicate the importance and uniqueness of our heritage to subsequent generations and provide a strong foundation that will enable them to grow, prosper, and build on that legacy.
Please contact us with inquires about our operation and cattle availability, semen sales, and pricing or to discuss this remarkable breed of beef cattle I so fondly call “Traditional” Simmentals.
McCord Cattle Company
ASA# 352640
McCord, Patrick 873 Boone Smith Road Alexandria, KY 41001 859-391-7669
McCord Farms
ASA# 379964
Ethan McCord 2075 Buchanan Rd Ewing, KY 41039
McKinneys Legacy Farm
ASA# 385830
McKinney, Amber 1220 Hood Rd Morgantown, KY 42261 270-791-4433
Means, J L
ASA# 226927 PO Box 268 Stanford, KY 40484 606-787-7365
Ward, Darlena 1970 Livermore Rd Hartford, KY 42347 270-256-2101
Webb, Maggie / Jeff Welsh ASA# 379260
Webb, Maggie E 3773 N Jackson Hwy Glasgow, KY 42141 270-670-1487
Zeigler, Martin
ASA# 277582 1005 Vero Ct Lexington, KY 40509 859-797-8008
Louisiana
President
Joe Hensgens 136 Deer Park Ln Rayne, LA 70578 985-992-9119
joehensgens@yahoo.com
Vice President Dakota Smith 580-579-9870
Simply put, our mission is to produce great looking cattle with breed-leading numbers. Some would call this impossible. It’s for sure a challenge. But it’s the goal. We will never be satisfied, but we think about it, plan for it, and work at it every day!
Three Trees Farm
ASA# 286065
Brian Swain 3906 Pottertown Rd Murray, KY 42071
TLC Simmental Farm
ASA# 293952
Ellington, Rebecca 615 Virginia Ave Mt Sterling, KY 40353
859-619-5209
Tolle, Brent
ASA# 223395 791 Brashears Pt Rd Taylorsville, KY 40071-7723 502-477-9201
Traylor, Garrett
ASA# 365416 330 Rocky Ford Rd Berry, KY 41003 859-954-1183
Triple E Farms LLC
ASA# 238480
Evans, Johnny 2731 Laurel Rd London, KY 40744 606-877-9139
Triple H Simmental ASA# 339424
Harold Hardin 2462 Hardesty Rd Springfield, KY 40069 859-284-5400
TW Cattle Company—
Keith & Todd Waugh
ASA# 193299 Waugh, Keith 487 Tarr Rd Paris, KY 40361-9101 859-987-0484
Twin Oaks Simmental ASA# 056148
Pedigo, Harold & Eric T 394 Reeder School Rd Franklin, KY 42134-6120 270-253-2289
Vernon Cattle Co LLC
ASA# 327853
Vernon, Kaelin & Heather 425 Carter Sims Rd Bowling Green, KY 42104 270-784-1232
Webb, Maggie & Mollie Webb ASA# 351472
Maggie Webb 3773 N Jackson Hwy Glasgow, KY 42141 270-651-3144
Welsh Simmentals
ASA# 150307
Jeff, Teresa & Adam Welsh 3012 Happy Hollow Rd Glasgow, KY 42141-8882 270-427-4717
White Farm 4 ASA# 252486
White, Amy 3664 Military Pike Lexington, KY 40513-9726 859-223-0326
White, Greg ASA# 037061 5220 Madison Pike Independence, KY 41051-8690 606-356-9662
Wilshire, Don ASA# 383590 303 Ward Circle Georgetown, KY 40324 859-621-2445
Wilson Homestead Simmental ASA# 329371
Moody, Joe 52 Cave Springs Rd Tompkinsville, KY 42167 270-487-8759
Wonderlich, Ryan ASA# 368859 271 Martin Netheny Rd Waddy, KY 40076 502-321-6568
Workman Farms ASA# 335231
Workman, Tyler 2988 Sunnyside Rd Smithfield, KY 40068 218-340-0595
Works, Wayne ASA# 003275 987 Hogrefe Rd Independence, KY 41051-1321 859-371-0453
Yates Farms ASA# 380120
Aaron Yates 8030 Rineyville Rd Rineyville, KY 40162
York Farms
ASA# 374442
York, Caleb 1327 Marlow Cartwright Albany, KY 42602
York, Curtis ASA# 388491
Curtis York 240 Evans School Rd Albany, KY 42602
Secretary Lanna Hensgens 136 Deer Park Ln Rayne, LA 70578 337-945-3234
B&M Cattle LLC
See ad on page 67
ASA# 171054
Brandon & Mary Hebert 7500 Harris Rd Bell City, LA 70630-3013 337-802-6657
Bourg Farms
ASA# 099638
Donald, Judith, B & B Bourg 2328 Highway 1 S Donaldsonville, LA 70346-9294 225-473-3309
Castor Creek Farms
ASA# 089742
Kevin Wendy and Bethany 1459 Ward Rd Oakdale, LA 71463 318-306-0485
Courtright, Dennis & Paula ASA# 176975
Dennis, P, J & D Courtright 576 River Rd Colfax, LA 71417-5016 318-627-5769
Courtright, Jess ASA# 081102
J, Paul & Dennis Courtright 576 River Rd Colfax, LA 71417-5016 318-627-5769
Domingue's Simmentals/ K J ASA# 188234
K J-Cecile-Josh-Jason Domingue 641 Mardi Gras Rd Carencro, LA 70520-5527 337-896-7140
G&G Farms
ASA# 233557
J, C, B, W, & C Groves 587 Bethel Rd Logansport, LA 71049 318-697-4036
Hensgens Brothers Cattle ASA# 103431
N A, Nicholas III & Joseph Hensgens 136 Deer Park Ln Rayne, LA 70578-0597 985-992-8068
J Bar L Ranch ASA# 077390
Joe Laurence 3048 Nichols Sibley Rd Merryville, LA 70653-5943 337-375-4322
J&L Cattle Services ASA# 324559
Hensgens, Joe 136 Deer Park Ln Rayne, LA 70578 337-945-3234
Louisiana • Maine • Maryland
JAG Farms
ASA# 372644
Gunter, Jason
350 Gene Gunter Rd Deville, LA 71328
318-446-2671
K&K Livestock
ASA# 215280
Kenny & Kathy Acosta
2266 Lloyd Acosta SR Ln Donaldsonville, LA 70346-9182 225-473-1446
Martin Simmental
ASA# 309109
Martin, Kenneth 741 Hwy 875 Wisner, LA 71378
318-439-0921
McKowen, Joe Y ASA# 222968 2049 Highway 964 Jackson, LA 70748-4011 225-654-3162
McKowen, T Chalmers
ASA# 001379
T C & J Mc Kowen 1128 Highway 954 Jackson, LA 70748-4001
504-654-2329
R&R Cattle Co
ASA# 212940
Ron Springer 1645 Cider Hill Rd Keithville, LA 71047-0300 318-925-2616
Revere, Ashley
ASA# 388123 11023 Highway 40 Folsom, LA 70437
Rugged R Cattle Co. ASA# 290725
Roberts, Tony 145 Brangus Lane Wisner, LA 71378 318-267-6626
Shuff, Dana Courtright ASA# 100340
Shuff, Dana 14305 Hwy 8 Colfax, LA 71417
318-793-9894
Smith & Hensgens Brothers ASA# 322011
Smith, Tim 1043 Higginbotham Hwy Church Point, LA 70525 979-540-3308
T & H Polled Hereford ASA# 355338 Hill, Craig 529 Tramel Rd Dry Creek, LA 70637 337-639-2341
Thibodeaux, Ryan ASA# 388143 12220 US 171 Longville, LA 70652
337-794-2487
VF Cattle
ASA# 298262
Fruge, Ronald 8204 Charles Schultz Rd Bell City, LA 70630
337-513-1761
Williams Double Diamond
ASA# 387739
Williams, Don 5591 Williams Keithville, LA 71047
Wittie, Louis and Sheila
ASA# 197071
Heartachers Farm 21191 Highway 190 E Hammond, LA 70401-4203 985-345-6748
Maine
Back Home Farm
ASA# 357686
Raymond, John 180 East Main Street
Dover Foxcroft, ME 04426
207-992-3556
Broad Arrow Show Cattle
ASA# 386156
Caron, Ashton 141 Nokomis Rd Corinna, ME 04928
207-249-3739
Cedar Spring Cattle Co.
ASA# 387601
Brody Miller 501 Western Avenue Hampden, ME 04444
207-217-1953
Colonial Acres Simmentals
ASA# 289370
Gora, William 402 Ossipee Trail Gorham, ME 04038
207-839-6409
Gross Hardship Acres
ASA# 172653
Mickey & Stacie Gross 385 Bucksmills Rd Bucksport, ME 04416-4831
207-735-5556
Hanson Farm
ASA# 322159
Hanson, Jon 135 Madawaska Rd Palmyra, ME 04965
207-938-2165
Kimball Farm
ASA# 359822
Kimball, Thomas 20 Trout Brook Rd Arundel, ME 04046
207-251-3556
L&L Farm
ASA# 390834
London, Molly 131 Hovey Road Milo, ME 04463
McGee Farm Simmentals
ASA# 200903
Steven, Seth & Amy McGee 537 High St West Gardiner, ME 04345-3326
207-776-8011
Pine Creek Show Cattle
ASA# 197062
Thurston, Matthew T 61 Route 232 Rumford, ME 04276-3027 207-357-8900
Ridgefield Farm
ASA# 238336
David & Debra Macmillan 2490 Appleton Ridge Rd Appleton, ME 04862-0825 207-975-0344
Southern Maine Stockyard
ASA# 378155
Hurd, Shallie
328 Ossipee Hill Rd East Waterboro, ME 04030 207-815-0267
Thurston's Farm
Simmental Ctl, G R
ASA# 034780
Glendon, M, M, M Thurston 60 Route 232 Rumford, ME 04276-3023 207-364-7581
Wilson, Scott
ASA# 386196
Scott Wilson 1887 Riverside Drive Vasssalboro, ME 04989
Kolb, Austin 35 Sale Barn Rd Accident, MD 21520 301-533-6095
Rush Farms ASA# 212888
Richard & Linda Rush 808 Sand Flat Rd Oakland, MD 21550-7336 301-334-5941
South Branch Farm ASA# 389049
Anthony, Erik 15432 Woodbine Morgan Rd Woodbine, MD 21797 240-793-7567
Stem, Chet ASA# 316946 1015 Old Westminster Rd Westminster, MD 21157 443-423-2747
Stone Spring Farm LLC ASA# 346203
Beachy, Chris 12302 Lime Plant Rd New Market, MD 21774 240-674-5257
Terra Rubra Farms ASA# 370899
William H McGrew 1755 Keysville Bruceville Rd Keymar, MD 21757 410-861-7600
Thomas and Son Farms ASA# 381992
Thomas, Lonnie 7320 Cattle Run Ln Boonsboro, MD 21713 301-730-9571
Wellington, Jason ASA# 361694
77 Doctor Carr Rd North East, MD 21901 860-861-2820
Whiteside, Ethan ASA# 377721 PO Box 303 Queenstown, MD 21658
Winter Springs Farm LLC ASA# 319313
Culler, Justin P 5639 A Jefferson Pike Frederick, MD 21703 301-662-7472
Crucial Role of
by Ryan Boldt, PhD, IGS Lead Geneticist
In the age of genomic testing and genomically enhanced EPD, do we really need to collect phenotypes? This good question is asked often. In summary, the answer is yes.
The collection of phenotypic information is still necessary and arguably more necessary now than prior to the incorporation of genomics into single-step genetic evaluations.
To show an example of EPD prediction and the impact of genomics, some statistics were pulled from the IGS database to compare the average accuracy based on the amount of information included in the genetic evaluation. For this analysis, weaning weight (WW) was used as the example trait.
The following table displays the effect on the WW EPD accuracy of non-parent animals with various combinations of data available to the genetic evaluation.
Data Available
As shown, the accuracy of the EPD increases as more data is added. However, a common misconception is that genomics alone can replace phenotypic data. Previous studies have shown that if we do not continue to supply the evaluation with both genomic and phenotypic information, the accuracy of the genomic portion of the EPD calculation quickly diminishes. The ability of genomic data to predict and improve EPD accuracy is dependent on the amount of the variation that can be explained by the markers included in the model.
In terms of genetic prediction, the types of variation that are most important are phenotypic and genetic variation. Phenotypic variation is the amount of variation that is seen in the measurements that are collected on animals, or the total amount of variation. This variation is influenced by the genetics of the animal and the environment that the animal experiences. When it comes
to genetic prediction and genetic improvement, the amount of variation that can be explained due to differences in inheritable genetics is known as additive genetic variation. The important distinction here is that we want to focus on the genetics that can be inherited from one generation to the next. In terms of genomics being the only source of data used for genetic prediction, then the genotype would be required to account for 100% of the genetic variance of the trait. While genotypes can account for a certain portion of the variation in each trait, the ability of genotype information to account for all genetic variation has not been achieved in any trait. Also, the amount of variation that the genotype can account for improves as more animals have both genotypes and phenotypes included in the evaluation.
There are, however, cases where genomic data may be the only feasible option for predicting genetic traits, especially when collecting phenotypic data is prohibitively expensive. In such cases, phenotypic data can be collected from a subset of animals with genomic data, which helps identify key genomic markers that influence the trait. These markers can then be applied to a larger group of animals.
To maximize the accuracy of genetic predictions, it is essential to include as much data as possible, especially when selecting young animals for breeding. While genomics offers significant benefits, phenotypic data remains crucial for achieving the highest possible accuracy in EPD. By combining both types of data, we can make more precise breeding decisions, which ultimately leads to better long-term genetic improvement.
Massachusetts • Michigan
Massachusetts
Golden J Farms
ASA# 381627
Mark Johnson 16 Hancock Street Plainville, MA 02762
617-893-1811
Hartfeld Farm
ASA# 366491
Hartshorn, Karl & Danielle 50 Brooks Pond Rd Spencer, MA 01562
508-846-2171
Hillcrest Farm
ASA# 258759
Bertrand, Cynthia 148 Millbury St Auburn, MA 01501-3217
508-832-8313
Lasala Show Cattle
ASA# 386171
Chase Lasala 28 Whetstone Street West Newbury, MA 01985
Zuber Farm Simmentals
ASA# 089878
Zuber, Rick
36-40 Old Fall River Rd North Dartmouth, MA 02747-1219
508-636-4069
Michigan
President
Carlie Homich
7766 Meisner Rd Casco, MI 48064
810-956-2781
thuemeca@msu.edu
Vice President Trevor Morton Ithaca, MI
517-512-8615
Tandamorton@gmail.com
Secretary/Treasurer
Ashley Nash 8515 S Athey Ave Clare, MI 48617
989-289-2668
ashley.nash2830@gmail.com
See ad on page 71
3 G Cattle
ASA# 290205
Heeg, Timothy B 5525 Mason Rd Fowlerville, MI 48836
517-548-6810
Albrecht Livestock ASA# 254871
Albrecht, Bayne 5287 Rossman Rd Kingston, MI 48741-9513 810-834-9844
Alpers, Trevor
ASA# 387199 8100 N Lucas Rd Manton, MI 49663
APlus Angus Farms
ASA# 326413
Peters, Stephen & Jennifer 2215 Kronner Rd Columbus, MI 48063
586-460-9200
Arnold, Bob
ASA# 206569 110 Primrose Ln Mason, MI 48854-9675
989-233-1649
Badder, James
ASA# 365112 13100 S Jones Rd Eagle, MI 48822
Behrenwald, Michelle L
ASA# 102417
Behrenwald, Michelle 8200 Darby Rd Clarksville, MI 48815-9715
616-262-6698
Bluemer, Jeff
ASA# 225330 4753 W Blanchard Rd Blanchard, MI 49310 989-866-2307
Bodarko, Jaclyn
ASA# 365332 10452 Butler Rd Portland, MI 48875 517-712-0926
Bower Binter, Jennifer L
ASA# 162290 1617 S 16th St Escanaba, MI 49829-9494 906-466-2158
Briggs, Nicholas
ASA# 388136 6706 South Lacey Lake Road Bellevue, MI 49021
Buehrly's Buckeye Spur Farm
ASA# 050487
Buehrly, Bob N3146 ET Road Trenary, MI 49891-9529 906-202-2689
C & B Reflection Farms
ASA# 364816
Laux, Robert 11639 W Beecher Rd Clayton, MI 49235 734-755-6585
Joshua Bursch 11363 Co Rd 101 Wadena, MN 56482-9651 218-296-0238
Busse, Chelsey ASA# 390196
Dan & Chelsey Busse 43470 190th St Arlington, MN 55307 315-373-7060
Calaway, Elizabeth ASA# 304918
Franke, Elizabeth 5954 CR 10 SE Dover, MN 55929 920-619-5006
Calgaros Inc ASA# 212281
Calgaro, Thomas 20381 County Road 560 Goodland, MN 55742-1221 218-492-4351
Casterton Cattle Company ASA# 380800
Casterton, Josiah 43764 State Highway 44 Mabel, MN 55954 563-419-8651
Celander Farm ASA# 225619
Celander, Robbin 2426 70th St Fairmont, MN 56031 507-236-0691
Circle B Cattle Company ASA# 312551
Berg, Amy 17305 510th St Clearbrook, MN 56634 218-776-2495
Circle S Cattle Co ASA# 260101
Schoenfeld, Mark 2524 331st Ave Dawson, MN 56232-4226 612-325-4001
Circle S Ranch ASA# 374494 Bob Schunke 7615 CR 6 SW Stewartville, MN 55976 507-533-8013
A SA# 2 87534
The JimWulfFamily 30819 250th Street Starbuck, MN 56381
Jim Cell: 320-4 91-6312
Travis Cell: 320-2 88-6433
Brady Cell: 320-424-2989
Email: twulf09@hotmail.com
Sale Date:
“BredforBalance” Sale, February13, 2026, Starbuck, MN
Located on the edge of the Glacial Ridge, we are honored to be in the SimGenetics business. Raising and breeding quality seedstock is our passion. Stop by, call, or email anytime with inquiries about our breeding program and cattle for sale. See ad on page 77
Cloose, Rodney
ASA# 361039
18821 Russell Dr NW Solway, MN 56678
218-368-2931
Correll Farms
ASA# 358694
Correll, Craig and Sadie 21817 Sundberg Ave Brewster, MN 56119
507-360-0595
Cottonwood Cattle
ASA# 295124
Flower, Seth 350 Hwy 29 SW Benson, MN 56215
218-684-4898
County Road Cattle
ASA# 329652
Marty Little 24070 Walnut Dr Albert Lea, MN 56007
507-402-5959
Cripple Creek Cattle Co
ASA# 359421
Bergler, Edward P 38865 County Road 104 Dakota, MN 55925 507-458-8607
CSM Simmentals
ASA# 388517
Merkel, Carmen 17333 151st Ave Spring Valley, MN 55975
563-419-2056
DeMuth, Tom and Rocker
ASA# 013556
DeMuth, Tom
29345 Dayton Ave Vesta, MN 56292-9623
507-430-1527
Distinctive Cattle Company
ASA# 252122
Bennett, Jeff PO Box 514 Preston, MN 55965
507-251-9689
DLCC Ranch
ASA# 244249
Dar & Lynn Giess 33424 183rd St Pierz, MN 56364-1330 320-249-2130
Larson, David 12866 Lindberg Lake Rd Clearbrook, MN 56634
218-776-2093
Latzig Cattle Company ASA# 343375
Latzig, Adam 6020 80th Ave NE Murdock, MN 56271
763-923-5693
Latzke, Mason ASA# 276755 459 Kar Mil Place Gaylord, MN 55334-2600 507-237-5100
Legacy Cattle Co ASA# 342907
David Lunning 77249 125th St Le Roy, MN 55951
507-324-5820
Leuthold & Son Farms ASA# 293706
Leuthold, Aric 222 200th Ave Ellsworth, MN 56129
507-227-6827
Liberty Cattle Company LLC ASA# 373055
Thorson, Ben 13498 CR 28 Mabel, MN 55954
507-493-5590
Loerzel Family Farms
ASA# 278940
Loerzel, Richard 37525 400th Ave Richville, MN 56576
Lone Ridge Genetics ASA# 314207
Morrison, Peyton 37104 State Hwy 30 Peterson, MN 55962
507-875-2781
Lone Willow Ranch
ASA# 371749
Thelemann, Jared 36742 336th St Le Sueur, MN 56058
Lonesome Creek Ranch
ASA# 262074
Johnson, Kari 42294 Trout Spring Ln Peterson, MN 55962 507-875-2321
Lu's Moos
ASA# 330551
Peterson, Lucas 8250 90th Ave NE Foley, MN 56329 320-761-3606
Lunning Bros Simmentals ASA# 207799
Steve, Mary, B, N & D Lunning 12767 770th Ave Le Roy, MN 55951-6698 507-324-5516
Lunning Cattle Co ASA# 223679
Lunning, Nicholas 58193 160th St Rose Creek, MN 55970-6698 507-324-5516
Lynch Farms
A SA# 272115
LynchFarms Lone OakBeef 17008 618th Avenue
Pemberton, MN 56078
Mike Lynch: 641-590-3604
Dave Lynch: 507-34 0-7006
Website:
www.lynchloneoak.com
Email: lynchlnoak@gmail.com
Sale:
Bulls available atthe Heartland Performance with Class Sale. Females available for sale year round
Lynch Farms is a family farm located just south of Mankato, MN, on Hwy 83. We are a purebred Simmental and SimAngus™ cattle operation producing genetics for both registered and commercial producers alike. Please contact us with any questions you may have or stop by our farm for a visit.
Lyndorff Cattle ASA# 358020
Lyndorff, Colin 583 Abbott Ave Magnolia, MN 56158 763-377-0034
Mann Ranch ASA# 208512
Mann, Dale 51248 340th St New York Mills, MN 56567 218-385-2754
Mansfield Family Cattle ASA# 273585
Mansfield, Fred 8075 140th Ave NE Kerkhoven, MN 56252 320-264-5534
Markegard, David & Brenda & Family ASA# 275496
Markegard, David 27261 Co 25 S Peterson, MN 55962
507-875-2368
Marysland Acres ASA# 341375
Mortenson, Matthew 1170 10th St SW Danvers, MN 56231 320-760-2155
Matvick Farms ASA# 375384
Matvick, Luke 5562 355th Ave Hillman, MN 56338 320-290-2236
ASA# 299162 Fenton, Jay 207 South 13th Ave Laurel, MS 39440 601-518-0602
Flying B Farms
ASA# 142007
B Frank or Erma G Brown 293 Corinth Church Rd Petal, MS 39465-8324 601-582-0563
Hart Farm
ASA# 386144
Hart, Charles 4802 Hwy 550 Union Church, MS 39668 601-754-3387
HI Point Ranch
ASA# 299174
Epperson, Bill 2649 Oktoc Rd Starkville, MS 39759 614-499-6802
Holder, Chuck
ASA# 379215 44 CR 15291 Bay Springs, MS 39422 601-670-6369
Holland Cattle Company
ASA# 378736
Wade Walker Holland III 2759 A Good Hope Rd Batesville, MS 38606
Holland Farms
ASA# 262901
Holland, Allison 6409 CR 216 Oakland, MS 38948-2642 662-417-1544
Holland, Charles T
ASA# 024928
212 Miss Hester Rd Magee, MS 39111-8724
601-849-2954
Huffman, Derek
ASA# 374771 170 Lennis Welch Rd Magee, MS 39111
601-813-9471
Ingram Livestock Farm
ASA# 251789
Ingram, Johnny 103 Summer Oaks Cir Hattiesburg, MS 39402
601-408-4186
A SA# 067567
Tim Ishee
4337 SharonRoad
Laurel, M S 39443-8442
601-580-6972
Email: timishee@comc ast net
Website: www isheesimmentals.com
Mission Statement:
To produce outstanding performance Simmentals and SimAngus™ that are easy calving, muscular with great maternal ability, and possess outstanding carcass c haracteristics that will make our customers money!
We are fourth-generation cattle producers in southern Mississippi. We started A.I.ing our cows to the very best performance Simmental bulls in the world in 1981. Our formula for success is a multi-trait approach of selecting cattle for: Calving Ease + Performance + Maternals + Carcass = $$$$.
Ishee Bred Simmentals
ASA# 067567
Tim Ishee 4337 Sharon Rd Laurel, MS 39443-8442
601-477-4105
JB Emmons Cattle Farms
ASA# 341184
Emmons, Johnny 1285 0ld Hwy 80 E Forest, MS 39074 601-946-3551
Johnson Ranch & Farm
ASA# 308801
Johnson, Abigail 7135 E Central Park Dr Moss Point, MS 39562 228-219-3576
JRW LLC
ASA# 261371
Woolwine, Richard 51 Union Church Rd Seminary, MS 39479 601-517-2770
Lees Cattle Company
ASA# 328830
Lee, Asa 27035 Weber Rd Perkinston, MS 39573 601-916-6138
Little Creek Farm LLC
ASA# 182335
Mikell and Mary Cheek Davis 2638 Turkey Creek Road Starkville, MS 39759-8620 301-331-1773
Longview Cattle ASA# 119941
Hancock, Kimberly 321 Longview Dr Laurel, MS 39443-2916 601-422-7407
M & M Farms ASA# 282059
Martin, Danny 143 Carline Shows Rd Florence, MS 39073 601-942-2882
MBK Cattle ASA# 087620
Karisch, Brandi 648 Polly Bell Rd Starkville, MS 39759-9294 225-717-3324
Miller, Kelton
ASA# 390460
Kelton or Kristin B Miller 803 Morriston Rd Petal, MS 39465 662-813-3306
MK Cattle
ASA# 308459
Ainsworth, Mary Elizabeth 39 E Sartinville Rd Jayess, MS 39641 601-303-6179
Odom Farms
ASA# 349994
Odom, Jacob 882 Salem Church Rd Collins, MS 39428-5502 601-517-5676
Pecan Orchard Farms ASA# 345597
Fineburg, Amy & Paul 168 Morgan Ln Lucedale, MS 39452 601-508-9112
Pine Lane Farm
ASA# 277608
Lott, Arlon 12 Pine Lane Rd Beaumont, MS 39423-2463 601-270-3996
Pruden Cattle Company LLC ASA# 356608
Pruden, Michael C 724 Highway 3 Sarah, MS 38665 601-678-8514
Pryor, Donald A
ASA# 117746
Pryor, Donald 136 Arnold Pryor Rd Laurel, MS 39443-6153 601-778-3185
R & K Cattle
ASA# 304461
Ryals, Kari 1090 Churchwell Rd Hattiesburg, MS 39401 601-550-2663
Rockhill Ranch
ASA# 257201
Nicholas, Rickey 1152 Rockhill To Brooklyn Rd Purvis, MS 39475 601-818-1456
Rocky Hollow Farm ASA# 183124
John B & Deena Branum 43 Branum Dr Poplarville, MS 39470-3479 601-550-0251
Roebuck Ranch
ASA# 367083
Austin and Jessica Roebuck 2875 Kings Hwy Tupelo, MS 38801
662-397-1519
Rogers Ranch ASA# 390593
Lincoln Rogers 198 Walter Lott Rd Seminary, MS 39479
S & S Farms ASA# 045317
Perry, Janice, Kirk Smith 2721 Adams Station Rd Utica, MS 39175-9035 601-941-9073
Salley Simmental Farm ASA# 171938
Billy G Salley 109 Alva Rd Eupora, MS 39744-9801 662-258-3033
Sand Hill Simmental ASA# 247183
Agee, Don or Darlene 40590 Highway 63 N Richton, MS 39476-7762 601-989-2349
Sasser Cattle Company ASA# 235737
Blake, Larry or Kathy Sasser 913 Bogue Chitto Rd SW Bogue Chitto, MS 39629 601-734-6002
Saucier Farms ASA# 367352
Saucier, Brian 325 T Smith Rd Hattiesburg, MS 39401 601-408-6747
Sleepy Creek Farms LLC ASA# 285397 Alford, Lee 1112 River Rd N Summit, MS 39666 601-249-6258
Sliding B Farms ASA# 311587 Bowlin, Calvin 2112 CR 316 Carrollton, MS 38917 662-897-6313
Smith, Alan Charles ASA# 168650 304 Moeller Rd Picayune, MS 39466 601-799-1038
Smith, Mark G ASA# 136371 304 Moeller Rd Picayune, MS 39466-7438 601-310-6695
Stateline Simmentals ASA# 352001
Turner, Brian 3370 Kent Rd Tremont, MS 38876-8745 662-231-5800
Triple S Simmental Farm ASA# 186156
Ricky, Betty Jo & Kellie Smith 1216 Jackson Liberty NW Brookhaven, MS 39601-8302 601-833-1486
Trotter Cattle Company ASA# 343848
Alex Trotter 152 Shattles Loop Brooklyn, MS 39425 601-606-5188
Truett, Gorden ASA# 364600 8510 Nutbank Rd Moss Point, MS 39562 228-366-6588
Mr. Ishee Triple Trail Blazer 018H
Crucial Connection : Partnerships among State Associations ASA
by Callie Cooley
State associations play an integral role in informing the producers in their region about the values of SimGenetics. The ASA has ways to support them.
Cost Share Program
The Cost Share Program is designed to reach regional markets by assisting states in the advertising and promotion of SimGenetics. The program also provides support for the promotional activities of state associations to help increase their membership as well as their market share.
Each active state association is allocated $4,000 by the ASA to be used to offset advertising and promotionrelated expenses. Associations that use the entire $4,000 are rewarded with an additional $1,000 to be used the following fiscal year. In order to receive cost share reimbursement, a state association’s advertising must fall into accepted categories and meet the general guidelines. For example, all ads must be generic in nature, meaning at least 50% of the content must be generic information about the breed and cannot highlight specific sale animals and consignors.
Examples of accepted cost share items include print advertising, radio and TV advertising, display booths, internet and web advertising, breeders’ directories and newsletters.
State association officers can request cost share reimbursement anytime throughout the fiscal year by sending a copy of the invoice and advertising example (e.g., Ad copy, link to website, etc.) to stateassoc@simmgene.com. Each year, the deadline to receive the final requests is July 15.
Check-Off Dollar Program
The Check-Off Dollar Program is an incentive-based system that rewards state associations for breed promotion based on cattle registration numbers.
State association officers can claim quarterly checkoff dollars by sending ASA a list of the current officers, including email addresses, via an online submission form. Upon doing this, state associations receive 25 cents per registration recorded in that state. The money can be used for any state association activity.
Q1 ends September 30, Q2 ends December 31, Q3 ends March 31, Q4 ends June 30.
State associations are eligible for additional money (based on the state’s total registration numbers) if certain promotional activities are completed throughout the year. The bonus activities include:
• Displaying a booth at a state or regional event
• Hosting a field day with ASA representation
• Sponsoring or hosting a junior educational event or Classic
• Participating in the ASA Cost Share Program
• Promoting the breed via a state association website
• Including SimGenetic promotional material in state mailings
• Coordinating with ASA staff to host a PTP Show
The additional money available is based on the number of bonus activities completed and ranges from an additional $0.10 per registration for one bonus promotional activity criterion to an additional $0.80 per registration for seven bonus promotional criteria.
Advertisement templates that automatically meet the 50% generic content requirement are available to state associations for download at simmental.org.
Bonus dollars are paid at the end of each fiscal year, so state associations must fill out the activity report that indicates the bonus criteria completed by July 15. The maximum reward incentive a state can receive is $1.05 per registration (base of $0.25 per registration plus seven bonus criteria).
Details about the programs available to state Simmental associations can be found at simmental.org.
Mississippi • Missouri
Wallace Semi/ Angus Ranch
ASA# 323199
Wallace, Jerry L 2106 Old Brookhaven Rd Summit, MS 39666 601-341-9873
Watkins Cattle Company
ASA# 384455
Watkins, Kenny 4714 Self Creek Rd Starkville, MS 39759 662-322-5777
Windham, Steven Trent
ASA# 358692 62 Hopewell Rd Lake, MS 39092 601-672-5256
Missouri
President Barry Holst 8000 NE 124th St Kansas City, MO 64167 816-500-5710
bdholst22@gmail.com
Vice President
Amanda Kagarice 10791 NE State Rt D Butler, MO 64730 816-812-7308 faithcattleco@yahoo.com
Secretary Kris Callison 20036 Hwy W Verona, MO 65769 417-310-2267
Treasurer Andrea Milligan 25233 East State Hwy A Ridgeway, MO 64481 660-425-5642 milligan72@hotmail.com
See ad on page 85
4AR Simmentals/ Rob & Peggy Appleby
ASA# 168792
Rob or Peggy Appleby 2194 Bluegrass Rd Conway, MO 65632 417-589-3193
47 Bar None Ranch
ASA# 384097
Bess, Bill 2424 Brune Rd Farmington, MO 63640 573-760-4842
5 Judd Farms
ASA# 317519
Judd, Eric 9766 Co Rd 8730 West Plains, MO 65775 417-293-6364
5G Farms
ASA# 138214
Gant, Russ 11754 Co Rd 8530 West Plains, MO 65775-9809 417-256-0510
AK Cattle Company
ASA# 390667
Aaron Ishmael 29679 State Hwy V Gallatin, MO 64640 660-334-0437
Allen Cattle Co
ASA# 021778
Allen, Rex 2119 Lawrence 1052 Miller, MO 65707-9722 479-790-1298
Allen, Clayton S ASA# 283919 2119 Lawrence 1052 Miller, MO 65707 417-388-7176
Andrew Puchbauer Farm
ASA# 271791
Andrew Puchbauer 11449 State Hwy B Friedheim, MO 63747-8526 573-225-2628
Arthur, Sandra A ASA# 291409
639 Dent County Road 2135 Rolla, MO 65401 417-327-5333
Ayers Farm ASA# 228168
Ayers, Rick 16029 Hwy B Green City, MO 63545-2028 660-874-4305
B-Bar-H Cattle Co
ASA# 316656
Barry Holst 8000 NE 124th St Kansas City, MO 64167 816-500-5710
Bamm Cattle Co ASA# 232692
Bollinger, Matt 2039 State Highway Ff Jackson, MO 63755-8201 573-450-2885
Basore Cattle
ASA# 272924
Basore, Tyson 533 SW CR 2487 Butler, MO 64730 660-351-1866
Basore Cattle LLC ASA# 375573
Basore, Travis 104 Texas Ave Montrose, MO 64770 660-492-0526
Bastian Cattle Company ASA# 261049
Bastian, Mike 26189 ACR 408 Mexico, MO 65265 573-253-4913
Baumann, David & Karen ASA# 291417 12309 Hwy Hh New Boston, MO 63557 309-721-2306
Beach Cattle Company ASA# 351897
Beach, Matt 68988 State Hwy B Leonard, MO 63451 660-762-4430
Beaus Black Angus ASA# 383408
Davis, Carl 5882 E State Hwy C Strafford, MO 65757 417-880-6863
Birk Genetics ASA# 235058
Kelvin & Marsha Birk 481 County Road 340 Jackson, MO 63755-7545 573-332-0660
Black, Cooper ASA# 255352 10415 E Tyree Rd Moundville, MO 64771-9739 660-464-0995
Blaue, Emily C ASA# 310368 116 Hwy PP Wellsville, MO 63384 573-239-7369
Blue Rock Cattle ASA# 324486 David Probasco 23217 Hwy Z Dawn, MO 64638 660-707-2545
Borgfield, Justin ASA# 386323 420 Co Rd 477 Daisy, MO 63743
Bryce Opie 213 Highway FF Olean, MO 65064 573-280-6371
Ottmann, Ryan ASA# 301970 25648 Outer Rd Rock Port, MO 64482-9158 660-744-4454
A SA# 002729
DonandMarilynFischer 27443 State HighwayY Winston, M O 64 689-8111
816-392-8771
Email: ovalf@hotmail.com
MattandAndreaFischer 12003 CountyRd 360 St Joseph, M O 64505 816-383-0630
Email: mfischer4@hotmail.com
For Sale:
Bulls are soldprivately atthe farm. Bredheifers and showprospec ts available private treaty
At Oval F Ranch, we believe in sound, productive, big-bodied cows that can have a calf and raise it. We use EPD and DNA testing to help improve economical traits and appreciate productive females with eye appeal. Since 1971, we’ve been serious about breeding quality Simmentals with COW POWER production in mind. We have turned 20 generations in our leading cow families using AI and ET.
WE’LL SHARE!
Visitors Welcome. Plan a trip to tour the herd.
Owen Bros Cattle Company
ASA# 049703
Aaron, Jennie, A, M & C Owen 13302 W State Hwy 266 Bois D Arc, MO 65612 417-830-6252
Oxley, Marty
ASA# 105919 647 NW 571st Rd Centerview, MO 64019-9189 660-747-6700
Ozark Prairie Farms
ASA# 291147
Kari & Willliam Chamberlin 14152 Tower Ave Cole Camp, MO 65325 618-406-8346
Paradeis Simmentals
ASA# 001901
Terry & Robyn Paradeis 21731 Aspen Rd Sarcoxie, MO 64862-8100 417-388-2594
Paradeis, Derek
ASA# 226254 21731 Aspen Rd Sarcoxie, MO 64862 417-388-7181
Parson Cattle Co
ASA# 324605
Parson, Kelly 4419 Heather Ln Bolivar, MO 65613 417-327-4494
Peterson Family Farm ASA# 362875
Peterson, Ethan & Katelyn 6445 Ellis Rd Mountain Grove, MO 65711 417-259-2186
Phillips, Chan J ASA# 007882 8489 Lawrence 1105 Mount Vernon, MO 65712-9428 606-584-2579
Pine Creek Farms ASA# 066550
Donald-B-E-S Darnell 1255 State Route 137 Willow Springs, MO 65793-8900 417-469-3955
Pine Creek Farms Simmentals ASA# 081672
Edward L Darnell 510 S Highway 137 Willow Springs, MO 65793-8922 417-469-4382
Plum Branch Simmentals ASA# 390466
Petzoldt, Rachel 27510 325th Rd Miami, MO 65344 660-202-3222
Prairie View Farms
ASA# 008610
William & Greg Drebes 6096 Highway Z Monroe City, MO 63456 573-735-4929
Raef, Donald or Kay ASA# 089915 26332 Orange Dr Lebanon, MO 65536-4983 417-532-6070
Ramar Simbrahs ASA# 119113
Clark & Zachary Colvin 5583 State Hwy T Albany, MO 64402-7145 816-632-7856
Rapp, Chris 7233 SE Co Rd 9275 Rockville, MO 64780 660-679-1019
Red Bird Farms
ASA# 225876
Bird, Dillon 18331 Titan Ave Gallatin, MO 64640 660-605-1499
Reichel Farms ASA# 147877
John, Linda, Dean, Cynthia, Gary Reichel 31547 McGirk Ave California, MO 65018 573-353-9635
Roberts, Heath T ASA# 375054 22391 Hwy 5 Unionville, MO 63565 660-947-7715
Robinett, Jason ASA# 228312 16001 NW CR 3001 Adrian, MO 64720-2356 620-655-0581
Robinson, Layne
ASA# 260024 PO Box 157 Brashear, MO 63533 573-544-7024
Rocking P Ranch
ASA# 008563
James Puyear-Cynthia Young 58624 Highway U Jamestown, MO 65046-2507 573-690-0676
Rocky Hill Simmental ASA# 265504
Schreckenberg, Whitney 9366 State Highway U Whitewater, MO 63785 573-225-8336
Rocky Oaks Farm ASA# 345260
Killion, Renee 11393 Cedar Rd Joplin, MO 64804 417-224-2113
Rose Hill Simmentals ASA# 001024
Susan & Roger Sieloff 1614 Saint Joseph Rd Billings, MO 65610-8226 417-744-2379
Ross Farms ASA# 169200
Ross, Gary 861 Wayne 335 Piedmont, MO 63957-9614 573-856-4225
RS&T Simmentals LLC ASA# 244722 Cowger, Jordan 10131 N Kansas Court Kansas City, MO 64155 816-304-0371
A SA# 04 9997
Scott Cowger 10,000 CountyRoad222
Savannah, M O 644 85 816-304-0371 – Scott 816-890-7660 – RykerTurner
Email: cowgers@aol.com
RS&T Simmentals has been fortunate to acquire cattle from all over the United States and build upon the strengths of many different programs. Utilizing AI and embryo transfer to enhance the influence of our strongest cow families within our herd has afforded us the opportunity to share these genetics with other progressive breeders. RS&T Simmentals has also utilized what we believe to be the ideal cross of SimAngus within our operation, and we are excited about the future of the Simmental breed.
RT 4 Farms
ASA# 386850
Dotson, James
3004 NW Osage Rd
Kidder, MO 64649
Ruble Show Cattle
ASA# 167536
Samuel & Lindsay Ruble 18960 County Road 1000 Saint James, MO 65559-9132 573-259-9844
Samoa Farms Simmental
ASA# 270450
Ice, Darren 6142 Hwy DD Houston, MO 65483-2390 417-260-0430
Sampson Cattle Co
ASA# 343331
Sampson, Mackenzie 24283 State Hwy 11 Kirksville, MO 63501 660-216-2207
Sampson, Jim and Trae
ASA# 236869
Jim, Trae, & Jane Sampson 1071 Woods Fork Rd Hartville, MO 65667-7267 417-741-6615
Schupback Farms LLC ASA# 295594
Schupback, George E 29203 Hwy Uu Keytesville, MO 65261 660-621-0121
Sea Simmentals
ASA# 211993
D, V & V Stowell 425 SW 1201 Holden, MO 64040 816-732-5574
Shady Ridge Simmental
ASA# 079507
Richard or Tammy Ostendorf 686 CR 206 Cape Girardeau, MO 63701-9088 573-270-1641
Shipley, Jacob
ASA# 370622 15319 Mallow Trail Unionville, MO 63565 660-947-4060
Sale Date: The Gatheringat Shoal Creek, April4, 2026
Shoal Creek Land and Cattle is located in Excelsior Springs, MO, just a short drive outside of Kansas City. We are a purebred cattle operation producing Simmental, SimAngus™, and Red Angus genetics for both the registered producer as well as the commercial industry. Take some time to browse our site and if you have any questions please contact us, or better yet stop by the ranch. We have an “Open Gate” policy, visitors are always welcome. And don’t forget to “Like” us on Facebook for regular updates on sale offerings and what’s going on at Shoal Creek.
Siemens, Michael G ASA# 047539
Michael Siemens 4034 Highway 83 Bolivar, MO 65613 316-737-9317
Siemens, Nicholas L ASA# 348890 4034 Hwy 83 Bolivar, MO 65613 316-833-1428
Silver Lake Simmentals ASA# 253844
Wilson, Alan 4337 Silver Lake Rd Clever, MO 65631 417-369-0551
v The American Simmental Association is delighted to announce that registration for Fall Focus 2025 is free. However, it is essential for planning purposes that all attendees register in advance. To ensure a smooth event experience, we kindly ask that all attendees register by August 8.
v Those planning to attend may register at any time by visiting www.fallfocus.org. A link to book accommodations at the host hotel will be emailed upon completing registration. Please note that the group rate and room block expire on July 29, so we encourage you to register and make your reservations early.
Questions about Fall Focus?
Contact ASA’s Events Team at 406-587-4531 or visit www.fallfocus.org.
The Show-Me State Showcase
Friday, August 22
Attendees of Fall Focus 2025 can look forward to an engaging and educational experience centered around the latest advancements in the beef industry and Missouri’s contributions to those advancements.
Morning
Trowbridge Livestock Center, University of Missouri Campus
Tentative tour highlights and presentation topics to include:
v Demographics of Missouri’s beef industry
v New Meats Research Laboratory
v Animal Science research updates including beef-ondairy and fescue tolerance
v American Foods Group state-of-the-art processing plant
v Cooperative marketing seedstock
Afternoon
Cattle Visions Bull Collection Facility
Tentative tour highlights and presentation topics to include:
v Mizzou’s contributions to heat synchronization protocols
v Show-Me Select Bred Heifer Marketing Program
v KC Animal Health Corridor
v Live cattle evaluation in the “Information Age” and cattle display
Evening
Warm Springs Ranch
v Dinner at Warm Springs Ranch; breeding farm for the world-famous Budweiser Clydesdales
*Schedule is subject to change.
Educational Symposium and Recognition Dinner
Saturday, August 23
Held at the Hilton Garden Inn, attendees will have the opportunity to hear from topic experts as they discuss various aspects influencing the beef industry. The Educational Symposium will take a deep dive into the cow-calf sector, focusing on the balance between genetic efficiency and industry demands. Receiving positive feedback from past years’ panel discussions, the panels and opportunity to engage with the experts will again be incorporated into the day.
Drs. Bryon Wiegand, Dale Woerner, and Ty Lawrence discuss beef carcass dynamics at the 2024 Fall Focus Educational Symposium.
This year’s lineup will feature several faculty members from University of Missouri’s well-known Animal Science department, including:
v Dr. Bryon Wiegand
v Dr. Jamie Courter
v Dr. Jordan Thomas
v Dr. Alison Meyer
And others, including:
v Dr. Randie Culbertson, Iowa State University
v Dr. Charley Martinez, University of Tennessee
v The IGS Science Team
v And more!
In the evening, the 2025 Lifetime Promoter and Golden Book award recipients will be recognized at the Recognition Dinner and Celebration. The Golden Book award is the Association’s highest honor, and each year is awarded to three individuals or organizations that have made significant contributions to the development of the Simmental and Simbrah breeds. All are welcome to attend dinner and celebrate those being recognized.
The American Simmental-Simbrah Foundation will also hold their annual fundraiser. Proceeds from the fundraiser support future Fall Focus events. A huge thank you to those who participate.
Committee and Board Meetings
Sunday–Tuesday, August 24–26
Interested attendees are invited to stay and join the ASA Board of Trustees to discuss critical issues within the Activities and Events, Breed Improvement, Growth and Development, Policies and Procedures, and Simbrah Committees. Throughout these meetings, attendees will gain insights from staff presentations and committee reports. The board meeting continues on Monday and Tuesday.
Accommodations
The conference headquarters are located at the Hilton Garden Inn, 3300 Vandiver Drive, with a block of rooms available August 20–26. The special room rate will be available until July 29, or until the block is sold out, whichever comes first. A link to book your hotel room will be emailed upon completion of your registration.
The Hilton Garden Inn does not offer shuttle service to and from the airport; however, several rideshare companies, including Uber and Lyft, are available in Columbia.
Local Attractions
Bring the family and extend your trip to visit some of the great local attractions including:
v Boone County History & Culture Center
v “The Big Tree” – a 90-foot-tall Bur Oak, over 350 years old
v MKT Nature and Fitness Trail
v Historic home of John William “Blind Boone”
v Local Farmers Markets
v The Stockyards & Arcade District
v Rock Bridge Memorial and Finger Lakes State Park
Check out www.visitcolumbiamo.com for more ideas and information.
Attendees partake in Texas field tour during 2024 Fall Focus.
Missouri • Montana
Superior Beef Genetics
ASA# 216279
R Massa-D Kentner-D McKibben-M Burton 8746 Base Line Blvd Jasper, MO 64755-9427
417-214-0290
Sutton, Jeff
ASA# 332580
Sutton, Jeff 35120 BCR 236 Sedgewickville, MO 63781 573-225-1494
Sycamore Creek
ASA# 312250
Vanderwert, Wayne 4902 Cochero Ct Columbia, MO 65203 303-506-3508
T Bar T LLC
ASA# 310483
Templeton, Trent 33572 Dilthey Rd Sedalia, MO 65301
660-620-6788
Terra Sol Beef
ASA# 294051
Royer, Jared 4507 Nathaniel Dr Columbia, MO 65202 573-641-5270
THM Investments
ASA# 315445
McGee, Travis 308 S 9th St Ste 101-M Columbia, MO 65201 573-443-4521
Thomas Livestock and Land Stewardship
ASA# 369922
Thomas, Jordan 5820 W Wilhite Rd Columbia, MO 65202 573-289-9592
Thummel Angus
ASA# 285406
Thummel, Austin 25548 Orion Rd Ravenwood, MO 64479 660-254-2877
Tipton/Oden Cattle Company ASA# 389070
Tipton Oden, Ed Phillip 11476 Highway Kk Newtown, MO 64667 660-626-6569
TK Farms
ASA# 275291
Roberts, Tom 3608 Quail Run Dr West Plains, MO 65775 417-256-5252
Toad Holler Simmentals ASA# 311952
Brown, Harold W 22670 192nd St Burlington Jct, MO 64428 660-725-4588
Township Cattle ASA# 375947
Nordwald, Megan 608 1st St Warrenton, MO 63383 314-602-5556
Tresslar Farms
ASA# 285239
Tresslar, Steve 1780 State Rd U Armstrong, MO 65230 317-738-2664
Triple C Cattle Company
ASA# 274156 Hudson, Christopher 30466 Hwy O Middletown, MO 63359
573-647-1534
Triple K Cattle Co
ASA# 298140
Lappe, Kyle Lewis 114 Elderberry Ln Jackson, MO 63755
573-979-0345
Tripple C Simmental
ASA# 068326
John, J, M & B Cottrell 19160 Pike 229 Clarksville, MO 63336
573-242-3718
Tucker Simmental ASA# 088227
Tucker, David 33900 S Hatfield Rd
Garden City, MO 64747-9246 816-729-1718
Twellman Simmental Farms ASA# 288015
Twellman, Brian M 178 Kuntz Rd Eolia, MO 63344 573-656-3497
Twin Oaks Simmental ASA# 033860
Elizabeth & Stephanie Gable 5622 State Hwy E Oak Ridge, MO 63769-6206 573-266-3279
Twin Ridge Farms LLC
ASA# 307604
Smith, Travis 7 NE Hwy C Clinton, MO 64735
660-885-1311
Twin T Cattle Company ASA# 249215
Eggleston-Wood, Tasha 13267 State Route H Arbela, MO 63432
660-945-3034
Tyler Doss Simmentals
ASA# 287791
Doss, Tyler 52710 4th St Baring, MO 63531 660-892-4556
U of M Division of Animal Sciences
ASA# 379270
Courter, Jamie 920 E Campus Dr Ste S132 Columbia, MO 65211 531-220-6955
Underwood, Stephen and Joyce ASA# 141295 22476 County Road 503 Bloomfield, MO 63825-8603 573-568-2210
Valley Oaks Farms LLC
ASA# 358766
Ward, Tony 35000 E McQuerry Rd Oak Grove, MO 64075 816-229-8115
Van Horn Farms ASA# 357680
Corey & Andrea Van Horn 4679 NE St Rte 52 Butler, MO 64730 816-810-1083
Veraguth, Jeff
ASA# 351519 220 SE 68th Rd Saint Joseph, MO 64507 816-262-9382
Veraguth, Jeff & Tony Whitehead
ASA# 372896 220 SE 68th Rd St Joseph, MO 64507 417-838-3613
Vestlane Farms
ASA# 074280
Ed, Mary, Garrett, Justin Vest 3654 S 156th Rd Polk, MO 65727-7100 417-399-1430
Victor Golden Valley Simmentals
ASA# 106391
Victor, Matthew C 1114 Hwy B Salem, MO 65560-9314 573-729-5575
Volk Livestock
ASA# 057259
Volk, Dean 9391 NE SR H Butler, MO 64730-0086 402-992-9997
Waddle Farm ASA# 340762
Waddle, David 14486 NE Impala Dr Breckenridge, MO 64625 585-208-0349
Walker, Clayton ASA# 326251 12281 Hwy V Chillicothe, MO 64601 660-646-3317
Wallace, Samuel ASA# 273127 7385 Lawrence 2140 Stotts City, MO 65756 417-592-0145
Watson Simmentals
ASA# 053868
Mark Watson 795 E Hwy 54 El Dorado Springs, MO 64744-9518 253-926-8437
Weitkamp, Alan ASA# 088731 18528 Lazy Ln Lexington, MO 64067 660-232-5218
Wessell, Mark ASA# 328805 702 CR 228 Cape Girardeau, MO 63701 573-243-0223
West Livestock ASA# 247271
West, Matthew L 550 SW 601st Road Centerview, MO 64019 816-716-6558
West Nodaway Simmentals
ASA# 069718
Nicholas, Kay Jean 19903 Bobcat Rd Burlington Jct, MO 64428-8241 660-725-4436
Data Genie is a data and DNA management consulting service started and operated by Leoma Donsbach. Data Genie is backed by more than 19 years of professional experience assisting seedstock and commercial cattle producers with reporting, managing, and interpreting data, DNA parentage and genomic testing information.
Davenport Ranch Simmental
ASA# 390186
Davenport, Wes 61 Diamond Ranch Lane Forsyth, MT 59327 406-347-5432
Davison Ranch Cattle
ASA# 268424
Davison, Cal 115 Sand Creek Rd Miles City, MT 59301 406-232-5504
Purebred Red and Black Simmental, Red and Black SimAngus™. We have about 125 mature brood cows. Joined with four other breeders to market our bull crops called Bulls of the Big Sky, held annually the third Monday of February in Billings.
Moody, Jess
ASA# 380953
Jess J Moody 696 N Yellowstone Trail Rd Big Timber, MT 59011 406-930-2519
Morrisett, Eric & Kate ASA# 389561 PO Box 1314 Cut Bank, MT 59427 406-845-4372
Morris, Merle D PO Box 609 Augusta, MT 59410 406-467-2402
Nussbaum, Joe
ASA# 379458
Joe and Stephanie Nussbaum PO Box 22 Plevna, MT 59344 406-891-0688
RAISING CATTLE IS AS POLITICAL AS WASHINGTON D.C.
Some feel it is all about the numbers.
Some feel it is all about performance.
Some feel it is all about the ribbons.
At Begger’s Diamond V Ranch, we feel it is all about efficiency and profit. Our Black Simmental, SimAngus™ and Angus breeding program is a balanced approach that puts the cow/calf man first. You will find our homozygous black and polled cattle to be easy calving, easy fleshing, deep bodied, maternal, efficient, productive, and profitable. We pay attention to all the economically relevant traits that may or may not be measured by numbers alone.
Our cattle are bred to withstand harsh environments and extreme temperatures. When you invest in Begger’s Diamond V Ranch genetics you can expect eye-appealing, low-maintenance, moderate-framed cattle with excellent maternal instinct, and udder quality, tolerable dispositions and cattle that have what it takes to weigh up at sale time and demand sale-topping prices. They will possess top feedlot performance and acceptable carcass values, and most importantly produce a tender, enjoyable eating experience for the consumer that knows very little about raising cattle.
Plan to attend our 49th Annual Production Sale February 4, 2026, where over 50 long-age 18-month-old and 120 stout yearling bulls sell, every one black and polled and all ranchraised in an environment that separates cattle that become problematic; yes, they are backed by a guarantee second to none.
A SA# 006207 5831Hwy7 Wibaux, MT 59353 4 06-588-3371
Website: www nelsonlivestockco.com
Email: nlcsim@midrivers.com
Sale Date: AnnualBull Sale February 9, 2026
Bulls built for the big country. At Nelson Livestock Company we are breeding on – not feeding on – growth and performance. See ad on page 97
O'Connor Land & Livestock ASA# 304116
O’Connor, Dirk 746 Pine Creek Rd Plevna, MT 59344 406-853-3729
President Chris Woerner 117 Boulder Blvd Wilbur, NE 68465 402-641-8555 chris.woerner@pioneer.com Vice President Cory Rains 1290 CR I Dorchester, NE 68343 402-826-1270 rainssimm@gmail.com
Secretary/Treasurer
Diane Duren PO Box 150 Rising City, NE 68658 402-367-2272 dianeduren60@gmail.com
See ad on page 99
Ahlberg Cattle ASA# 274780
Ahlberg, Rodney 57295 849th Rd Wayne, NE 68787 303-775-1730
Benes, Kevin & Laura 85218 550th Ave Pierce, NE 68767 402-741-1419
Genetics Plus Group
ASA# 328534
Kay Hartman 61878 732 Rd Tecumseh, NE 68450
402-335-2577
Gittlein, Regan A
ASA# 260825
Gittlein, Regan 74338 347 Ave Wauneta, NE 69045
308-414-2012
Glory Days Farm
ASA# 358654
Shelly Blatny & Kurt Palik 2440 Rd 26 Dwight, NE 68635
402-432-4647
Gocke Cattle, Deon M
ASA# 036559
D M & Becky J Gocke 817 Road V Waco, NE 68460-9170
402-534-3475
Gohl Farms
ASA# 326035
Seth Gohl 37123 Rd 728 Culbertson, NE 69024
308-340-6985
Gonsior Simmentals
ASA# 106086
Scott, Mike, Shelli Gonsior 26270 N Osage Rd Fullerton, NE 68638-9787
308-536-2482
Grazers-JD Anderson
ASA# 174951
Anderson, JD 1106 Elm St Arapahoe, NE 68922-0159 308-962-6146
Gruber Farms LLC
ASA# 389067 2112 Rd 16 Waco, NE 68460
Hadwiger Farm and Cattle
ASA# 222175
Hadwiger, Matt 19975 Sartoria Rd
Amherst, NE 68812
308-233-4745
Hansen, Christopher ASA# 366102 57141 Hwy 20 Laurel, NE 68745
402-369-2550
Hansen, James
ASA# 364948
661 Cushing Rd St. Paul, NE 68873
Harbin Cattle ASA# 283298
Harbin, Jennie J 1200 CR F Craig, NE 68019
402-317-1198
Hartman Cattle Co ASA# 052282
Mike Hartman 61878 732 Rd Tecumseh, NE 68450-8028 402-335-2577
Hartman, Rick ASA# 343394
9326 E Locust Rd Holmesville, NE 68310 217-273-1399
Haynes Ranch ASA# 272544
Haynes, Dale 1157 Soddy Rd Tryon, NE 69167-9609 970-520-2230
Heim Farms ASA# 318203
Dennis Heim 6508 Ranch Rd Plattsmouth, NE 68048 402-297-7648
Helmer Ranch ASA# 038375
Helmer, Gary 160 Enfield Rd Arthur, NE 69121 308-764-2479
Herbster Angus Farms ASA# 024866
Herbster, Charles W PO Box 549 Falls City, NE 68355-9801 402-245-5170
High Five Cattle Company
ASA# 322696
Klausen, Heather 438 23rd Road West Point, NE 68788 402-640-2668
Holscher Enterprises
ASA# 054338
Holscher, Roger 3452 R Rd Cook, NE 68329 402-269-0681
Horseshoe Hill Ranch ASA# 038290
Gary & Karen Poppe 609 W Harold St Crofton, NE 68730-9387 402-640-1259
Hrbek, Mike & Kathy ASA# 217487 88571 512 Ave Verdigre, NE 68783 402-668-7489
Hubl Farms LLC ASA# 255846
Hubl, Roger 36340 Rd 711 Trenton, NE 69044
308-334-5552
Illingworth Farms
ASA# 208753 Amber Hallgren 74027 T Rd Funk, NE 68940-2765 402-469-2952
J & J Farms
ASA# 351343
Ruby, Jennifer 1507 Rd 15 Howells, NE 68641 580-461-2648
ASA# 5623
Jay and Clark Volk 20604 US Hwy 30 Arlington, NE 68002 402-720-7596 Jay 402-720-3323 Clark
Email: volkjk@aol.com
Website: jandcsimmentals.com
Sale Date: J&C Bull Sale January 24, 2026 Rybin Building, Washington County Fairgrounds, Arlington, NE
At J&C Simmentals we believe quality and performance are more important than percentage. We offer quality bulls from purebred to 1/4 blood for both the registered producer as well as the commercial cowman. We guarantee our bulls and feel confident you will find something in the offering that will fit your needs. Our females are fancy, high-performance females that will fit any operation. Stop by anytime and we’ll be happy to discuss cattle and the cattle industry with you. Follow us on
J Bar T Benes Cattle
ASA# 325972
Jessika Benes 6145 N Roseland Ave Juniata, NE 68955 402-469-9218
J Bar T Cattle Co ASA# 071408
Tim & Jeanette Uden 1140 N Prosser Ave Juniata, NE 68955 402-462-0260
J L Simmental ASA# 018274
Jerry Lund 11583 US 26 Broadwater, NE 69125-9705 308-489-5443
J-D Farms ASA# 291623
Jerrad & Dakota Hurley 118 East M St Wymore, NE 68466 402-239-1417
Jager Farms Simmentals ASA# 070917
Gregg & Jon Jager 47021 775 A Rd Hazard, NE 68844-9720 308-452-3148
JBR Farms
ASA# 304836
Hartwig, Scott 5830 East Cherry Rd Cortland, NE 68331 402-673-3935
JD Hirschfeld & Sons ASA# 290247
Hirschfeld, Chad 810 Rd 23 Benedict, NE 68316 402-366-9664
Jorgensen Farms
ASA# 048168
Jorgensen, Kelvin 405 Road T Exeter, NE 68351-9510 402-366-9417
Kasl Simmentals
ASA# 072190
George Kasl 865 County Road 1400 Dorchester, NE 68343 402-641-7232
Kassmeier Cattle Co ASA# 244806
Kassmeier, Gary 1153 Co Rd 14 Hooper, NE 68031-2075 402-720-1447
Kearns Cattle Company ASA# 257725
Kearns, Tom 2797 560th Rd Rushville, NE 69360 308-763-1394
Sandy Acres Simmental is one of Nebraska’s premier Simmental operations. Celebrating 50 years of breeding Simmentals with calving ease and growth with maternal excellence. The cow herd is primarily purebred polled Simmental, red and black, with some F1 Simmental-Angus calves and a few full Fleckvieh cows. With high-demand sires King Pin, Zero Gravity, and Deep Rock, the Sandy Acres Simmental herd has some of the most in-demand bulls sold in the Plains region.
SAR Sims
ASA# 351804
Rademacher, Scott
78347 473rd Ave
Loup City, NE 68853
308-750-7807
Schumacher, Terry 14625 County Road 34 Kennard, NE 68034-5101 402-657-2811
Sinn Ranch ASA# 263595
Sinn, Ken and Laure PO Box 1275 Chadron, NE 69337 308-665-1665
Sisco Brothers Cattle Company
ASA# 244116
Greg & Jason Sisco 3134 D Rd Syracuse, NE 68446-7705 402-269-3127
Skyline Angus ASA# 367298
Young, Kevin 229 W Grove St Hershey, NE 69143 308-530-6369
Slama Simmentals
ASA# 025646
Gene D, Todd C Slama 830 County Road 1300 Dorchester, NE 68343-2271 402-826-0490
Sloup Simmentals
ASA# 030276
Nick & R Scott Sloup
303 Northern Heights Dr Seward, NE 68434-7860 402-643-4429
Snowy Hill Cattle ASA# 299346
Clason, Korynn M 70734 Rd 426 Beaver City, NE 68926 308-962-6181
Stutzman, Jake 758 420th Beaver Crossing, NE 68313 402-641-0799
Stutzman, Adam ASA# 353251 9574 CR P17 Arlington, NE 68002 402-641-2282
Suhr Livestock ASA# 288064
Suhr, Colton 4607 Cedar Creek Rd Plattsmouth, NE 68048 515-418-7445
Sykes Cattle ASA# 390956 114 N 28th St Beatrice, NE 68310 402-239-8516
T&B Livestock ASA# 295729
Christensen, Bradley 1203 53rd St Columbus, NE 68601 308-750-1574
Email: mtrauernicht@diodecom net Facebook: www facebook.com/LHTsimmentals Sale dates: LHT Female Sale – December 14, 2025 LHTBull Sale – February15, 2026 Trauernicht Simmentals offers you the opportunity to take advantage of a 50+ year commitment to the cattle industry, specifically the Simmental Breed.
Triple B Farms
ASA# 143132
Chris Beutler 2097 21st Rd Bancroft, NE 68004-3525 402-380-8244
Triple D Cattle Co
ASA# 337905
David Dettwiller 1115 N Prosser Ave Juniata, NE 68955 402-469-2214
Triple J Club Calves
ASA# 239557
Johnnie J & Melinda C Johnson 1340 CR E Craig, NE 68019 402-377-2355
Tucker, Brad ASA# 077065 2027 A St Rd Pleasant Dale, NE 68423-9089 402-314-4488
Two Rivers Livestock ASA# 064033
Koziol, Kevin 199 E 1st St Fullerton, NE 68638 308-550-0115
University of Nebraska
ASA# 193450
UNL Cow/Calf 1071 CR G Ithaca, NE 68033 402-472-6489
Nebraska • Nevada • New Hampshire • New Jersey • New Mexico
Valasek Luoma Cattle
ASA# 226952
Sheila & Kris Luoma PO Box 250 Bartlett, NE 68622
308-730-0731
Valley Creek Ranch
ASA# 292053
Buehler, Melissa McGee
70698 Hwy 15 Fairbury, NE 68352
402-239-9712
Vogler Cattle Co
ASA# 275441
Vogler, Loren 27104 Church Rd Ashland, NE 68003
402-944-2584
Wagonhammer Ranches
ASA# 000858
Alex Wolf PO Box 548 Albion, NE 68620-0548 402-395-2178
Walbrecht, Ben
ASA# 194189 201 W Old Cheney Rd Lincoln, NE 68523-9209 402-430-4137
Walker Genetics
ASA# 380649
Walker, David 31240 Hwy 14 Clay Center, NE 68933
402-460-1777
Warner, Logan
ASA# 345340 42432 Main St Arapahoe, NE 68922
308-962-5576
Way, Jacqueline & Terry
ASA# 216863 71012 659 Ave Rulo, NE 68431 402-245-4258
Weiss, Casey
ASA# 179096 949 Rd 1400 Red Cloud, NE 68970-9711
402-984-0465
Wells, Cara
ASA# 368146 3985 Road 20 S Kimball, NE 69145
720-670-0752
Wendell Cattle
ASA# 255871
Wendell, Joe 74025 Road 434 Smithfield, NE 68976-1039
308-472-3058
( ) JF Western Cattle Source
A SA# 209347
Jock, Brenda, and Skye Beeson
100 Wohlers Drive Crawford, NE 69339
308-430-2117 (mobile)
308-430-0668 (mobile)
Email: wcsbeeson@bbc.net
Website: https://westernc attlesource.net/
Sale:
Bull Sale – March2026
Western Cattle Source strives to produce Simmental and Angus cattle that will succeed in the show ring, if so desired, but most importantly will perform under range conditions and excel in the feedlot and on the rail. They strive to produce bulls and females that will benefit the seed stock producer and the quality conscious commercial cattlemen and women, because they are their bread and butter. They have bulls and females scattered from Montana to Virginia in commercial herds, purebred and club calf operations. They are all satisfied customers.
Wetovick Simmentals
ASA# 374370
Wetovick, James 27788 St Hwy 22 Fullerton, NE 68638 308-536-3132
Wiese Cattle
ASA# 234803
Wiese, Pat & Nancy 54223 822nd Rd Lindsay, NE 68644 402-428-9037
Willert's Fleckvieh
ASA# 056282
Willert, Kevin J PO Box 75 Kilgore, NE 69216 402-376-1109
Wills, Heath
ASA# 255842 520 CR 57 Alliance, NE 69301-5897
308-762-3353
Wilson, Billy J & Jessica
ASA# 328913 7362 W Buckboard Rd North Platte, NE 69101
308-520-4598
Windwalker Cattle Co
ASA# 314462
Marshall or Kathleen Falkenstine 1902 M St Franklin, NE 68939
Wiseman, Aksel
ASA# 295942
24628 W State Farm Rd Hershey, NE 69143
308-368-5866
WJE Enterprises LLC
ASA# 159027
Van Boening, Jeremy PO Box 320 Alma, NE 68920-9416
308-920-0617
Woerner Cattle Co
ASA# 319132
Woerner, Chris 117 Boulder Blvd Wilber, NE 68465
402-641-8555
Wolfe Simmentals
ASA# 311438
Wolfe, Chris 14800 N 27th St Davey, NE 68336 402-480-0297
Wurtz Cattle Co
ASA# 146865
James Wurtz 10909 N 288 St Valley, NE 68064 402-779-6070
Y-R Simmentals
ASA# 248909
Robinett, Cody 1710 F Rd Riverton, NE 68972-5157 402-746-2934
Yaw, Chad
ASA# 380294 PO Box 181 102 Yucca Dr Imperial, NE 69033
Zeis Simmentals
ASA# 007888
Elmer,David,Mike Zeis 26670 Bennington Rd Valley, NE 68064 402-359-5703
Nevada
Small Livestock LLC
ASA# 325037
Wade & Cara 3300 Feedlot Rd Winnemucca, NV 89445 208-243-1813
Wheatley, Jason ASA# 323841 PO Box 573 Panaca, NV 89042 775-962-3034
Williams Land and Livestock
ASA# 388448
Cash Williams HC 60 Box 140 Wells, NV 89835 801-369-1902
New Hampshire
Mock, Ethan Adam
ASA# 358230 1359 Pleasant St Webster, NH 03303 603-219-4200
Orion Farms ASA# 179413 Green, Dave 38 Woodbury Hill Rd Jaffrey, NH 03452-3709 508-660-1792
Watchfor our consignments to the Stars and Stripes Sale the first Saturday ofMay, Hummelstown, PA
Simme Valley Fre-Anna by W/C Excutive Order Simme Valley Jilli-Anna by Mr CCF 20-20
Supreme C/C of NY Supreme Show Seven-time Supreme winner withJilli-AnnawinningNYS F Grand ChampionHeifer
Producing stylish, predictable Simmental Cattle that perform in and out of the show ring. Show cattle and breeding stock for sale at all times. Bull calves and show steers available through the summer. We strive for Satisfied Customers. Our cattle work for us and their new owners, performing on grass in the summer and hay in the winter. Visitors Always Welcome
Thousand Acre Farm ASA# 309873
Cornelius, Christina 2581 Thousand Acre Rd Delanson, NY 12053 518-269-9429
TP Cattle Services ASA# 370959
Smith, Thomas 1726 State Route 89 Seneca Falls, NY 13148 585-465-2218
Trowbridge Farms Inc ASA# 260770
Trowbridge, Phil 164 Waltermire Rd Ghent, NY 12075 518-392-2476
VDL Land & Cattle ASA# 379283
Vonderlieth, Matthew 386 White Schoolhouse Rd Rhinebeck, NY 12572
New York • North Carolina
Vonderlieth, Kelly
ASA# 388474
38 White School House Road Rhinebeck, NY 12572
Watersnake Creek Cattle Co
ASA# 389007
Demarmels, Kevin M 354 Welton St Harpursville, NY 13787 607-727-6507
Willow Ridge Farm
ASA# 323801
Simmons Ashley 10251 Maple Grove Road Delevan, NY 14042 585-689-4305
Wood Farm
ASA# 324269
Wood, Bailey 94 Scofield Rd Walton, NY 13856 607-434-0018
Woodworth, Patrick
ASA# 312159
Patrick and Rachel Woodworth 2136 Swett Road Lyndonville, NY 14098 716-440-1503
Yankee Angus
ASA# 362028
Siler, Erica 2520 Pee Dee Rd North Java, NY 14113 716-479-0321
North Carolina
President Anna English 24 Ebs Ln Alexander, NC 28701
828-234-7855
anna_munday@yahoo.com
Vice President Marvin Hutchison PO Box 69 Waco, NC 28169 704-616-0310 louhutch@bellsouth.net
Boe, Michael R 1472 17th Ave NW Turtle Lake, ND 58575-9487 701-448-9259
Brademeyer Farms
ASA# 280764
Brademeyer, Mike 11235 78th St SE Verona, ND 58490-9372 701-742-2598
Bullinger Ranch ASA# 358726
Jared Bullinger 1000 Empire Road Dickinson, ND 58601
CM Simmental ASA# 292519
Musland, Cody Gene 1005 6th St Edgeley, ND 58433 701-680-1999
CNH Ranch
ASA# 373761
Horner, Neil A 2595 83rd St SE Wishek, ND 58495 701-452-2217
Crimmins Ranch
ASA# 330578
Sarah or Eric Crimmins 180 4th St NW McClusky, ND 58463 406-212-5743
Cross S Cattle Company
ASA# 319290
Shelby, Schmidt 2753 County Rd 135 Solen, ND 58570 701-445-7301
Still committed to the aims and objectives that started the Association in 1971.
• The development and promotion of the Simmental breed of cattle in North Dakota.
• Show how the Simmental breed can make an important contribution to the cattle industry in North Dakota.
Remember the following:
ND Junior Field Day - May 30-31
NDSA Annual Meeting/Banquet - December 12
NDSA State Sale - December 13
Creating Quality Commercial
by Lilly Platts
North Carolina commercial producer Jamie Dail goes above and beyond in collecting, submitting, and analyzing data for Triple D Farms. His herd of commercial SimGenetics females are expected to consistently produce high-performing calves each year.
Growing the Family Business
Jamie Dail has built a uniform, consistent cow herd in a region where high-performing commercial cow-calf herds are not common. Profit is the ultimate measure of success in the commercial cow-calf business, and by focusing on collecting, submitting, and analyzing data, the Dail family has met their goal of making a living in the beef industry.
Dail grew up in agriculture, with his grandparents operating a laying farm. They always had a small herd of cattle around, which Dail was interested in from an early age. Following high school, he and his wife Maria purchased two cows, kicking off their own career in the cattle business. “That was our start,” Dail shares.
Officially bitten by the cattle business bug, they kept purchasing cows and land as they were able. “As my grandparents got older, I took over the cows they had and we started buying a few here and there, and land as we could. It snowballed from that point,” Dail recalls.
Dail has since accumulated a sizable tract of continuous land, and the cow herd has grown to 800 head. Located only 30 minutes inland from the Atlantic, Triple D Farms is in a unique, productive area. Hot, often humid summers and cool winters are characteristic of southeast North Carolina. On average, the area receives the most rain from July to September; drought and heat can be a challenge, sometimes requiring early weaning.
Focusing on Profit
In the beginning, Dail’s cattle were a range of breeds; understanding that he would need to add value to make a profit, he identified and worked toward a well-thoughtout breeding program.
“When I first started making breeding decisions it was out of the ordinary,” Dail explains. “People in our area never had a breeding season. They just turned bulls out, and you got what you got. There wasn’t a paper trail. That was just normal because everyone was doing it for a hobby.”
Dail also knew early on that they needed to add value to their calf crop, and go beyond simply selling through the local auction barn. Taking advantage of heterosis was one essential part of this. Triple D Farms first introduced SimGenetics to their herd around 25 years ago.
In addition to the benefits of crossbreeding, Dail points to the disposition, growth, and heat tolerance SimGenetics offer. “Disposition is a big deal for us. I also want my calves to shed off, and I like how they grow,” Dail says.
Data was also an important factor in improving and expanding the business. “I probably have as much data, aside from genomics, on my cattle as any seedstock breeder,” Dail shares.
From birth to weaning, every piece of data that can be collected is saved and utilized later on in breeding decisions. Females are also tracked closely, and anything that isn’t consistently producing a good calf is culled immediately. Triple D Farms keeps back a large group of females each year to account for this strict culling. Collecting data is a family effort, with Maria ensuring that information is saved and available chuteside when breeding and culling decisions are being made.
Above: Triple D Farms has been incorporating Simmental genetics in their commercial herd for many years. Right: Docility and maternal instincts are traits of the Simmental breed that Dail values.
Dail’s longtime relationship with SimGenetics seedstock breeder, Gibbs Farms, has also been important in improving and growing the cow herd. Located near Ranburne, Alabama, Gibbs Farms has a long history with the breed, and is a trusted source for top-producing SimGenetics bulls.
In addition to non-negotiable phenotypic traits, like foot structure and soundness, Dail relies on the All Purpose Index ($API) when choosing herd bulls. The $API index balances a number of traits, which works well both for the terminal side of the business and for keeping back replacement heifers.
Having a good relationship with a seedstock provider is extremely important for commercial producers, and Dail has pointed to the quality of Gibbs bulls, as well as their customer service. “When you spend the kind of money we do on bulls I like to know that they believe in their product enough that they’re going to stand behind it,” he shares.
Yon Family Farms, located near Ridge Spring, South Carolina, is the Dail family’s go-to source for quality Angus genetics.
Triple D Farms also participates in other value-added programs, including Global Animal Partnership (GAP) certification. This program involves periodic visits to the farm by third-party auditors to assess pasture access, the health of pastures, the age calves are castrated and weaned, and more. This certification allows the Dail family to receive a premium per head each year.
A Family Affair
The entire Dail family is involved with the cow herd. Their oldest daughter, Fallon, lives close to the farm, and is frequently there to help work cows. She and her husband, Nolan, have two young children named Ansley and Noah.
Son Cody and his fiance, Grace Russ, are also extremely involved in the family business. “My son lives and breathes cattle,” Dail shares.
Youngest daughter, Taylor, recently graduated from North Carolina State with a degree in agricultural business and is now working for AgCarolina Farm Credit.
Dail’s wife, Maria, has been there from the beginning, and is in charge of collecting, tracking, and submitting data. “She’s probably more into the paperwork than I am,” he shares.
Maria has also implemented several practices important to the success of the farm, including keeping several milk cows around to nurse orphan calves. Calving season always presents challenges, and from twins to cows that have difficulty calving, orphaned calves are unavoidable. By having several Jersey milk cows on hand, these calves that would otherwise need to be bottle fed and weaned early are able to nurse and grow like normal. As Dail explains, the price of a Jersey milk cow far outweighs the cost of milk replacer and lost profit from an underperforming calf. “These calves can be just as good as they’d be on their mama,” he explains.
Having his family involved makes the challenge and daily work involved with being in the cattle business worth it. “My family seems to love it,” Dail concludes. “We have a barn where the horses are in front of our house, with a big room inside. All of my kids and grandkids show up there every afternoon to eat. As long as they keep wanting to do that every day, I’m a rich man.”
Above, L–R: Dail and his son, Cody, sorting calves. Dail family, left to right, Grace, Cody, Jamie, Maria, Taylor, Nolan, Fallon (holding Noah). Dail expects his females to produce a quality calf each year, and has a strict culling protocol.
Dail speaks with ASA’s Chip Kemp during the National Cattlemen’s Beef Association conference. Scan the code to watch an interview with Dail for the International Genetic Solutions Targeting the End Point feature.
North Dakota
4720 34th Ave S
Email: cdiamond@bektel.com
Find us on Facebook:
www facebook.com/
cdiamond.simmentals/
Website:
www.cdiamondranch.com
Annual Sale:
Bullandfemale produc tion sale 4thWednesdayinFebruary. Open
heifers, semen, embryos, flushes, anddonor prospec ts available at alltimes by private treaty
Our family is passionate about breeding Simmental cattle that are on the forefront of genetic progress. Tremendous selection pressure is placed upon foot and udder quality, along with calving ease, performance, and carcass traits. Our herdsires and donor dams are some of the most well known and heavily used genetics in the upper Midwest. Please feel free to stop in at any time to view the cow herd or call and talk “Simmental.”
Deckert Simmental Ranch
ASA# 001597
Deckert, Justin 24952 392nd St NE Arena, ND 58494-9780
701-943-2477
Diamond Ridge Simmentals
ASA# 146852
Russ & Michele Well 8072 42nd St SE Jamestown, ND 58401-9576
701-251-1127
DK Red Angus
ASA# 314743
Kueffler, Scott PO Box 187 Grenora, ND 58845
701-694-3620
DK Red Angus/Eaton Ranch
ASA# 381865
Kueffler, Scott PO Box 187 Grenora, ND 58845
701-641-0519
Doll Farm Enterprize, Joe
ASA# 000292
J, C, H & D Doll 3991 36th St New Salem, ND 58563
701-843-8673
Doll, Andrew
ASA# 348430 4035 32nd St New Salem, ND 58563 701-400-7116
A SA# 267989
Benand Cassie Kleppe
3220 4 8th Street S E Dawson, ND 5842 8
701-426-9210 – Ben cell
Email:
scottie_05@hotmail.com
Website:
www.c rosshairsimmental.com
Sale Date:
Puttingthe Puzzle TogetherAnnual
Produc tion Sale, Napoleon, ND Sale Date TBD
We are a purebred and commercial Simmental operation located just off of Highway 3 between Dawson and Napoleon, North Dakota. We are a commercial producer as well as having a purebred herd. It keeps us in touch with what you need to be profitable now and in the future. We wean the bulls in early October and then start them on a total mixed ration. We strive to bring you a bull that gives you the most bang for your buck. Pounds pay, and we bring a set of bulls year after year that will increase weaning weights and produce the kind of females that will do the same.
Double T Simmentals
ASA# 250997
Tim & Tam Clark 1999 B 18th St NW Turtle Lake, ND 58575 701-799-7752
Duck Creek Simmental
ASA# 312675
Buckman, Dustin 11804 34th St SW Dickinson, ND 58601 701-290-5069
Elliott Livestock
ASA# 170588
Elliott, Kevin M 197 147th Ave SE Clifford, ND 58016 701-488-2243
Erdmann Angus Ranch
ASA# 326235
Jeremy Erdmann 13460 Highway 27 Lisbon, ND 58054 701-680-2937
Erickson, Robert A
ASA# 096753
Robert, S & K Erickson 6371 42nd St NW Plaza, ND 58771 701-497-3558
Finke, Roger
ASA# 004586 PO Box 227 Berthold, ND 58718-0227 701-453-3105
Finke, Todd R
ASA# 093652
Finke, Todd R & Kelly 35500 114th Ave NW Berthold, ND 58718-9133 701-453-3105 See ad on page 116
A SA#151506
TerryEllingson&Family
5065 125th Avenue NE
Dahlen, ND 58224
701-384-6225
701-741-3045 Cell
Email:
tellings@polarcomm.com
Website:
www.ellingsonsimmentals.com
Sale date:
BullandFemale Sale January23, 2026
Terry Ellingson and his father Trueman began Ellingson Simmentals in 1990. Through the use of embryo transfer and artificial insemination, the herd has grown to 150 brood cows of both black and red color. The goal has always been to produce cattle with exceptional performance and high carcass traits. With the recent additions of the US semen rights for R Plus Yuma 9087G along with purchasing his dam Miss R Plus 3007A and also HHS Georgia 802G, we will be offering exciting genetics in our future production sales. Our farm is located in northeastern North Dakota between Grand Forks and Devils Lake, just ten miles north of Highway 2. Please stop in whenever you want to inspect our breed-improving genetics.
Friesz, Taylor ASA# 308401 PO Box 67 New Salem, ND 58563 701-843-8750
Froelich SimAngus Ranch ASA# 381276
Froelich, JW 2804 87th St Selfridge, ND 58568 701-226-0460
Rebenistch Justin & Jennifer 6622 11th Ave SE Hazelton, ND 58544
Jacobson Livestock Company
ASA# 247391
Jacobson, Duane 11915 36th St NW Watford City, ND 58854 701-842-6066
James Creek Simmental ASA# 096619
Heath Widicker 4664 Main St Heaton, ND 58418 701-984-2697
JM Cattle
ASA# 315483
Moser, Justin 6350 Co Rd 62 Dickey, ND 58431 701-883-5106
Johnson Ludlow, Shae Lynn ASA# 306121 540 119 Ave SE Cooperstown, ND 58425 701-789-7188
Jungels Stock Farm ASA# 295599
Jungels, Derek 5373 118th Ave SE Kathryn, ND 58049 701-796-8434
KAELBERER SIMMENTALS
ASA# 068832
Claye andMichelle Kaelberer
ConnerKaelberer
4241 CountyRoad 85 New Salem, ND 58563-94 68 701-220-3124 (cell)
701-843-8342 (home)
701-4 00-7323 Conner (cell)
Email:
kaelbererranch@outlook.com
Sale Date:
Second TuesdayinFebruary
Proud members of the American Simmental and North Dakota Simmental Associations.
Kalberer, Jesse
ASA# 297563
12552 Hwy 1804 S Bismarck, ND 58504
701-425-0111
KC Ranch
ASA# 378050
Sailer, Chandler 6735 Hwy 1806 Zap, ND 58580
701-891-9440
Kegley Simmental Ranch
ASA# 352133
Michael Kegley 552 Martins Ave N Casselton, ND 58012
701-367-7769
Keller, Luke
ASA# 232238
L, Dwight & Susan Keller 1573 County Road 136 Huff, ND 58554-8827
701-445-7350
A SA# 066206
Dwightand SusanKeller Luke andKatyKeller
Jake andMackenzie Keller
Tessaand Thomas Osterbauer 1573 55th Street
Mandan, ND 58554-8827
701-445-7350 – home
701-471-5215 – Dwight cell
701-471-1142 – Luke cell
701-471-5065 – Jake cell
Email:
kbhr@westriv.com
Website: www kbhrsimmental.com
Sale Date: AnnualProduc tion Sale Mandan, ND
Thursday, March 5, 2026
The Keller's Broken Heart Ranch is a Simmental operation running over 400 head of Simmentals and SimAngus™ cattle. We are located 20 miles south of Mandan.
Kemnitz Simmentals
ASA# 056504
Gerald & Darrell Kemnitz 13464 96th St NE Cavalier, ND 58220 701-265-8770
Kenner, Erika Jo ASA# 127519 440 6th Ave SE Leeds, ND 58346-9527 406-581-1188
A SA# 008605
Roger, Jeanette, andErikaKenner 5606 57th Street NE Leeds, ND 5834 6 701-4 66-2 800 4 06-581-1188 – Erika cell
Email: rakenner@gmail.com erika kenner@gmail.com
Website: www kennersimmental.com
Sale Date: 30thAnnualProduc tion Sale February 14, 2026
Leeds, ND
For over 40 years, we have committed to performance and longevity; for our customers and our cow herd. This business is more than cattle, it’s about helping ensure and expand your livelihood. We’re committed to quality and we're committed to you.
Ketterling Simmentals
ASA# 059670
Ron & Dowayne Ketterling 7935 44th Ave SE Wishek, ND 58495
701-452-2141
Kinn Simmental Ranch
ASA# 235479
Kinn, Tyler & Davis 212 South Ave Turtle Lake, ND 58575
701-448-2591
Kline Simmental Ranch
ASA# 260870
Kline, Matt 291 24th Ave NE Hurdsfield, ND 58451 701-693-6317
Knutson Ranch ASA# 338917
Knutson, Ryan 2562 107th St Dunseith, ND 58329 701-263-5154
Koepplin Simmental Ranch ASA# 049139 Terry, Marcia, B & S Koepplin 7035 80th St SW Elgin, ND 58533-7134 701-584-3292
Korslien, Randy ASA# 290260 20501 72nd St SW Douglas, ND 58735 701-722-3694
North Dakota
LaPlant, Cord
ASA# 310437 345 101st Ave NE Binford, ND 58416 701-676-2420
Leadbetter, Jon M 11961 41st St SW South Heart, ND 58655 701-789-1738
Leapaldt Simmentals ASA# 060777
Delmar & Bryan Leapaldt 5812 57th St NE Leeds, ND 58346-9530 701-466-2553
Lone Spur Ranch ASA# 383042
Tunge, Sarah 1650 55th Ave SW Hazen, ND 58545 701-228-4439
M&E Cattle Company
ASA# 286697
Mike Moser 9723 74th St SE Lamoure, ND 58458 701-883-5106
Magill Farms Inc
ASA# 227798
Magill, Chuck 11426 76th St SE Verona, ND 58490 701-432-5913
Mandan Lake Creek Simmental Ranch
ASA# 067532
Chas, Jan, Wade & Merri Staigle 3195 15th St SW Center, ND 58530 701-794-3239
Martin Cattle ASA# 289249
Martin, Todd 7600 198th St SW Des Lacs, ND 58733 701-720-2572
Martin Simmental ASA# 295364
Martin, Jeremy 10852 68th Ave Rock Lake, ND 58365 701-266-5212
McDonald Farms
ASA# 185273
A SA# 237231
Dusty&KaylaKunkel New Salem, ND
Home: 701-843-7006
Cell: 701-471-5342
Email: kdkunkel@westriv.com
Website: www kunkelsimmentals.com
Sale Date: Kunkel Simmentals
AnnualBullandBredFemale Sale Friday, February 6, 2026
atthe Ranch, New Salem, ND
We raise quality and performancedriven Simmental and SimAngusTM cattle. Sound structure, quiet dispositions, and quality udders are just of few of the traits we strive for. Visitors always welcome!
Richard & Diane McDonald 3540 35th St NE Inkster, ND 58244-9311
•Licensed Livestock Mortality and Comprehensive Whole Herd Coverage Insurance
•Sale Management/Consulting and Private Treaty Sales
Marketing Assistance
•Semen Sales for Allied Genetic Resources/ORIgen and Individual Breeders
•Agri-Media Livestock Group
Advertising Sales
Contact us today to see how WE can work for YOUR Program!
Thomas, Kenneth & Jodi
ASA# 214495 1699 35th St N Velva, ND 58790-9175 701-338-2181
Thorpe Ranch Inc ASA# 045746
Tom Thorpe 10117 367th Ave Forbes, ND 58439 605-228-7786
TNT TNT
SIMMENTAL RANCH SIMMENTAL RANCH
A SA# 059730
ShanonandGabrielErbele
Kevinand Lynette Thompson 6471 51st Ave S E Lehr, ND 584 60 701-527-5885
701-391-1631
Email: gserbele@hotmail.com
Website: www tntsimmentals.com
Sale Date:
41stAnnual Sale
Friday, February13, 2026
Your commercial bull headquarters, along with breed-leading herdsires! All backed by the TNT 100% guarantee! No creep feed! We invite everyone to come to the ranch to view the cattle and see the way we manage our herd. We are very proud of our cattle, and feel you will be proud of “The Explosive Difference” they will make for you. We truly have a passion for this business, and love breeding cattle and the neverending pursuit to try to make them better. One of our greatest blessings over the past 40 years is the wonderful people we have met, and the dear friends we have made in this business.
Triple H Simmentals
ASA# 145592
Kelly & Bryan Hanson 11010 County Road 26 Hannaford, ND 58448-9461 701-789-1391
Our low-cost, full-color printing options may just surprise you! Our talented catalog production team uses their skills to provide each customer with pieces guaranteed to impress. With our direct access to ASA’s database and vast photo library we make the process simple and easy!
• Online catalog flipbooks
• Downloadable pdfs
• One free eBlast
Included with printed catalogs: To receive a quote or for more information contact: Nancy Chesterfield 406-587-2778 nchesterfield@simmgene.com www.simmental.org
Additional Ad Design Services
Our experienced design staff can assist you in developing any form of creative printed promotion. These are just some of the products we produce:
u State directories
u Brochures
u Flyers u Photo retouching u Postcards u Booths u Logos u Business cards u Websites u Banners u Posters u eBlast ads
North Dakota • Ohio
Woodbury Stock Farm
ASA# 001799
Woodbury, Todd 8569 86th Ave SE Monango, ND 58436 701-210-0503
Ohio
President
Tim Brinkman D860 County Rd 15 Holgate, OH 43527
419-966-5587
mrailsimme@metalink.net
Vice President Adam Heil 7540 Norfield Rd Adamsville, OH 43802 740-819-6839 ah52161@ymail.com
Secretary/Treasurer
Pam Haley 11203 Mullinix Rd West Salem, OH 44287 330-353-6072
Only the National PTP Shows are eligible for ASA PTP Ring of Champions points.
Shows include: 2025American Royal
2025North American International Livestock Exposition
2026Cattlemen’s Congress
2026National Western Stock Show
2026Fort Worth Stock Show
2026Dixie National Livestock Show
Award Divisions
A Heifer and Bull of the Year will be awarded in each of the following divisions:
u Purebred Simmental
u Percentage Simmental
u Fullblood Simmental
u Purebred Simbrah
u Percentage Simbrah
Qualifications
*No awards will be presented in a category if fewer than three animals within that category earn points at multiple events.
*No awards will be presented in a category if fewer than three events recognize that breed division.
u Exhibitors must be active members in good standing with the American Simmental Association.
u Each animal must meet the breed registration requirements for the division in which it is shown.
u Animals and their exhibitors must abide by the rules of the show(s) in which they participate.
u All Ring of Champions award winners must, at minimum, complete an ultra-low-density DNA test before awards are given.
Additional Information
PTP Coordinator:
Chance Ujazdowski
920-740-7536
chanceu@simmgene.com
The American Simmental Association’s Progress Through Performance (PTP) program reflects an industry reality that producers routinely balance between phenotypic evaluation and scientifically proven, industry-relevant EPD and indices.
Each member of a eight-delegate panel - consisting of a representative from each of the six National PTP Shows, the reigning ASA Herdsman of the Year, and the collective AJSA Boardprovides ranked lists of five judges’ names. These names are reviewed and approved by the Activities & Events (A&E) Committee and the full Board. Once the list is approved, it is sent back to the state associations of the respective Major PTP Shows for review and judge selection for the corresponding show season. Judges are selected with the fi rst two picks given to the AJSA National Classic, and the following picks in order of the previously used National SimGenetics Show rotation. Approved judges are highly esteemed cattle evaluators and are provided EPD and indices on each entry.
The list of PTP-approved judges, the PTP judge nomination process, and pertinent PTP show information can be found at simmental.org.
ASA Ring of Champions
The ASA PTP Ring of Champions program recognizes the most successful SimGenetics show cattle exhibited at the National PTP Shows for each show season: American Royal, North American International Livestock Expo, Cattlemen’s Congress, National Western Stock Show, Fort Worth Stock Show, and Dixie National Livestock Show. After awarding points for placings in classes, divisions, and grand and reserve champions, the highest point earners are crowned as royalty after the final show of the season. Purebred, Percentage and Fullblood awards are presented at NAILE, and Simbrah awards are presented at Cattlemen's Congress.
2024–2025 Ring of Champions Winners
The PTP Ring of Champions recognizes the best of the best that compete in the National PTP Shows. We are honored to recognize the champions from the most recently concluded season.
Note: There was no Percentage Simbrah Bull of the Year. The division did not qualify, as only two bulls earned points at multiple events.
Lor-Mar Simmental Farms
ASA# 309026
Isler, Mark 1104 Bethlehem Rd W Prospect, OH 43342
740-262-5154
LRH Cattle Company ASA# 237250
Lisa Holbrook 110 Cathey Ln Lucasville, OH 45648-8768
740-820-4976
Lucas, Joe and Family ASA# 291069
Lucas, Joe 16841 State Route 550 Amesville, OH 45711
ASA# 356418 23416 370th Ave Wessington Springs, SD 57382
605-350-1046
Bickel Brothers Simmentals
ASA# 377517
Bickel, Ed 24198 128th St Firesteel, SD 57633
605-848-1516
Biel, Jason
ASA# 353034 904 Ordway St Wilmot, SD 57279
605-695-0270
A SA# 223253 34178 2 87th Street
Gregory, S D 57533
605-835-8420
Email: senterb@soexpphoto.com
Website: www.bandbsimmentals.com
Sale:
BullAuc tion Sale at ourfarm
March 12, 2026 alongwith openregiste
edheifers.
We raise breeding stock with an emphasis on performance; our cattle are designed to work for commercial producers, and especially in Angusbased herds. We started DNA testing many years ago, and today the majority of our herd is backed by parentage testing and genomically enhanced EPDs. This has resulted in cattle with great EPDs, and enhanced accuracy. We invite you to come see us!
Birkeland, Kristi & Rhonda Lensegrav
ASA# 379487
Birkeland, Kristi PO Box 331 Dupree, SD 57623
605-390-9280
Bonin, Brett
ASA# 382505 315 Hill St Wessington, SD 57381 605-350-8233
Bosworth Farm & Cattle
ASA# 375265
Bosworth, Joey 37477 252nd St White Lake, SD 57383
Brual Jr, Michael R ASA# 251460 525 10th St SE Watertown, SD 57201 507-951-6293
ASA# 281389 AJ Munger 34261 200 St Highmore, SD 57345-6904 605-521-4468
Effling Cattle Company
ASA# 351444
Effling, Ryan PO Box 364 Clear Lake, SD 57226 605-881-7690
Ekstrum, Clay
ASA# 089975
Clay, Jane, John L Ekstrum 36220 257th St Kimball, SD 57355
605-778-6185
Emery Ranch
ASA# 271622
See ad on page 138
Emery, Evan 38275 110th St Frederick, SD 57441
605-380-0435
Join us for these upcoming events:
2025
July 6-12 – AJSA National Classic, Madison, WI
July 24-27 – SD Summer Spotlight, Huron
August 27-September 1 – SD State Fair, Huron
December 13 – SD State Sale and Annual Meeting, Mitchell 2026
January – Sioux Empire Farm Show Sale, Sioux Falls
February – Black Hills Stock Show and Sale, Rapid City
February – Watertown Winter Farm Show, Watertown
President
Bridget Twedt
29436 476th Ave
Beresford, SD 57004
605-777-5404
bridget.twedt@k12.sd.us
Vice President
Brett Tostenson
33584 193rd St
Highmore, SD 57345
320-226-3915
tostensonfamilycattle@gmail.com
Secretary Tom Harris
38781 256th St Plankinton, SD 57368
605-999-8803
Harriscattle6@gmail.com
Treasurer
Mindy Fuks 806 W 5th Street Volga, SD 57071 605-520-1019
Fosty_31@icloud.com
Cory Altena 3805 250th St George, IA 51237 712-475-3714 altenashowcattle@frontiernet.net
Andy Mark 29023 457th Ave Viborg, SD 57070 712-441-5920
Ajmark398@gmail.com
Tyrel Mitchell 23950 S Creek Road Kadoka, SD 57543 605-488-0119 tcmsimmentals@outlook.com
Mike Thyen 45313 185th St Hayti, SD 57241 605-520-0575
tbirdlab@itctel.com
Junior Coordinators
Ashley Werning
Ashley.werning@gmail.com 605-310-7147 42324 271st St Emery, SD 57332
Brett and Laura Tostenson 33584 193rd St Highmore, SD 57345
320-226-3915
tostensonfamilycattle@gmail.com
South Dakota
Clay Ekstrum
605-730-1511 (C)
John Ekstrum
605-778-6414
South Dakota’s Source for
Gallagher, Bill
ASA# 294986
707 N Taylor Ave Pierre, SD 57501
605-280-3727
Goeken Cattle Company
ASA# 041627
John M & Susan E Goeken 30139 435th Ave Utica, SD 57067
605-364-7432
Golden Sunset Ranch
ASA# 196361
A SA# 007215
JustinHart 10902 387th Avenue Frederick, S D 57441-5701
clayekstrum@midstatesd.net ekstrumsimmentals.com
DJF Palisades J170
A SA# 004441
Steve and CathyEichacker 2544 6 445th Avenue
Salem, S D 57058
605-421-1152 Steve’s cell
Email: es@triotel net
Website: www.eichackersimmentals.com
Sale Date: BullandFemale Sale March 6, 2026
Salem, S D
Eichacker Simmentals is located in Salem, just off Interstate 90 between Sioux Falls and Mitchell. Give us a call anytime . . . we love to talk “cattle”! 36220 257th St, Kimball, SD 57355
Erickson, Kelly C
ASA# 084405
Erickson, Kelly
24304 Indian Crk Rd
Kadoka, SD 57543-9702
701-898-1583
Erikson Ranch
ASA# 388749
Erikson, Paul 27000 Railroad Street Murdo, SD 57559
Hetzel, Ben 19535 US Hwy 12 Lemmon, SD 57638 605-374-7620
Hill Top Simmentals
ASA# 235609
Jaron Van Beek 27905 472nd Ave Worthing, SD 57077
605-929-3749
605-216-64 69
Email: 4hooves@nvc.net
Website: www hartsimmentals.com
Sale date: 51stAnnualProduc tion Sale February18, 2026
Hart Simmentals is located in beautiful Frederick, and is a fourth-generation performance-driven purebred Simmental seedstock operation. Hart Simmentals focuses on exceptional maternal traits, stemming from over 50 years of scrutinizing superior matings that possess the most elite genetics in the industry, while meeting the increasing demands of excellence that is sought out yearly by seedstock producers and the ever-widening commercial cattle industry! Our family has a passion and a true love of breeding the finest quality genetics and have a never-ending pursuit to make great cattle greater. Stop out to the farm anytime for a tour and a visit! And don’t forget to visit with Justin about our new semen lineup and your semen needs.
Hink Family
ASA# 186362
Hink, Jerry & Dana 41286 SD Hwy 20 Conde, SD 57434-0105 605-233-1000
We are in the seedstock business to produce performance-oriented Simmental, SimAngus™ and Angus bulls and females aimed at the commercial production of efficient beef cattle with high cutability.
Rau, Todd
ASA# 178060 12313 324th Ave
Eureka, SD 57437
605-281-1330
Reppe, Adam
ASA# 292164 15520 417th Ave
Conde, SD 57434
605-382-5279
Reppe, Alex
ASA# 304548
15535 417th Ave
Conde, SD 57434
605-382-5276
Reppe, Riley
ASA# 336199
15534 417th Ave
Conde, SD 57434
605-382-5278
605-999-9308
RMH Farm
ASA# 043246
Rod, Mary Hurlbut 17169 416th Ave Raymond, SD 57258-9769
605-532-3843
Rocky Knoll Cattle
ASA# 264121
Baloun Beth PO Box 382 Faulkton, SD 57438 605-870-3092
Rotenberger, Riggs
ASA# 382217 13003 Welch Fire Pl Ludlow, SD 57755 701-449-9553
Schmidt, Joshua
ASA# 282417
Schmidt, Joshua B 19295 448th Ave Bryant, SD 57221 320-223-2989
Schmig Farms
ASA# 033418
Laverne, Rose, Rick Schmig 15631 453rd Ave South Shore, SD 57263-5207 605-886-6682
Kevin Vanderwal 1097 N Campus Dr Brookings, SD 57007-0392 605-693-2253
Stacked K Cattle ASA# 369706 Kafka, Jeff 46242 230th St Wentworth, SD 57075 405-990-5405
S/M Fleckvieh Cattle
A SA# 009191
Jeffand Siri Sorenson 4 8186 257th Street Garretson, S D 57030
605-359-872 8
Email: sorenson@augie.edu
Website: www.smfleckvieh.com
Sale Date: Private TreatyBull Sale with bid-off date March2, 2026. Catalog will be postedto our website, or contactus to be sent by mail Semen always for sale.
S/M Fleckvieh Cattle is the home of moderate, easy-keeping, practical cattle with powerful performance. More than five decades breeding Fleckvieh Simmental Cattle, beginning in 1975. We offer Polled Fullblood Fleckvieh bulls bred with close attention to EPDs, a balance of the important economic traits. Balanced, Consistent, Proven Genetics – that has taken a lifetime to build.
COME VISIT! GIVE A CALL!
Starmak Cattle Co ASA# 366050 Knock, Matt 46526 271st St Tea, SD 57064
Mike Connatser 3238 Mint Rd Maryville, TN 37803-2506 865-414-7885
End Product
Red meat yield, an upgraded yield grading system, bigger finished weights, and more.
by Lilly Platts
Change is inevitable in the beef industry, and recent conversations about potential updates to the yield grading system, a push for heavier finished weights, and a shift to considering whole-animal red meat yield leave many questions about how producers throughout the supply chain could be affected. At Fall Focus 2024, ASA’s Chip Kemp led Drs. Ty Lawrence, Dale Woerner, and Bryon Wiegand through a series of questions about these potential changes. This conversation took place during the Educational Symposium, allowing attendees to also ask the panelists questions.
Lawrence kicked off the conversation about measuring red meat yield, discussing the implications of the intense focus on ribeye area that has been standard in the industry for some time. Single-trait focus, whether in EPD or phenotype selection, usually has a negative impact on other traits; in this case, overall animal muscling. Currently, the push for bigger finished cattle has caused some producers to put even more emphasis on ribeye in order to continue producing animals that meet yield grade standards. Lawrence shared that under the current system, ribeye has to be a primary focus for profit. A new yield grade system will likely focus more on whole-animal red meat yield, as opposed to individual measurements like ribeye. If a shift toward whole-animal muscling is going to take place, the industry needs to know beforehand. “Whatever the new system may become, all seedstock and commercial producers, all cattle feeders, and everyone upstream needs to know what the new criteria are,” Lawrence shared.
Woerner added that the beef production cycle makes these conversations extremely relevant today, as breeding decisions producers are currently making won’t come to fruition for three years. He predicts that any
changes to how yield is measured will take place in three to five years. “You’re making decisions today that may match up to a different yield metric,” Woerner said.
Dr. Wade Shafer asked the panelists about their confidence in these changes coming within three to five years. Woerner shared that he is extremely confident because packers are going to continue moving the needle, whether the USDA (the current third-party oversight agency) keeps up or not.
Woerner cautioned that producers should not decrease their emphasis on ribeye, but rather add emphasis to whole-animal muscling on top of their current criteria. “I would never say to decrease your emphasis on ribeye,” Woerner shared. “But, you’re going to have to increase emphasis on total conformation and phenotype, and undoubtedly that’s good for our industry.”
Feed efficiency is a positive reason for increasing the emphasis on red meat yield. Woerner shared, “If you talk to a growth biologist and a muscle biologist, they will tell you that the best way to improve weight gain and feed efficiency is by improving muscularity. Muscle takes four and a half calories per gram to produce and fat takes time. So, we know that it’s far more efficient to put muscle on an animal than fat,” Woerner said.
Trait selection is a constant balancing act, and putting more emphasis on overall muscling would require producers to evaluate how other traits are affected. Woerner shared that a new yield system could put negative pressure on fat. Consumers demand a marbled, tender, flavorful product, which means this could pose a challenge for producers. “What it means is you [producers] are going to be expected to produce animals with less fat externally and more marbling,” Woerner explained. “Everyone recognizes that we have to maintain genetics for marbling, but we have to do it quicker. The animals are going to have to get there faster, with fewer days on feed and less external fat. It’s a big ask.”
In addition to potential feed efficiency improvements, technology now makes it possible to accurately measure an animal’s total phenotype. Instead of taking individual measurements throughout the animal, X-ray and 3D
Opposite: Cow-calf producers have to balance meeting industry needs with the unique elements of their operations.
imaging can capture a holistic measurement. Woerner added that a technology currently exists using radar to measure the conformation of live cattle.
Producers currently have metrics for selecting weaning and yearling weight, marbling, and other carcass traits. A metric for whole-animal-muscling does not exist, which poses a challenge for breed associations and cow-calf producers. Woerner shared that it is too early to give producers advice for trait selection, but anatomically, they do know that the primary drivers of red meat yield include round dimensionality, hindquarter muscling, and forearm and shank circumference. Another challenge is the lack of data. Producers have been diligently collecting measurements on other traits for many years, which allows for a robust, accurate dataset that can be used for future selection. Establishing standards for capturing and submitting these new measures will be important.
Woerner clarified that moving toward a system prioritizing overall red meat yield should not encourage producers to forget about traits like marbling, or to push their cattle to a point where fertility, calving ease, and other critical traits are negatively impacted.
Moving toward a system prioritizing overall red meat yield should not encourage producers to forget about traits like marbling, or to push their cattle to a point where fertility, calving ease, and other critical traits are negatively impacted.
Right (L–R): Chip Kemp, Dr. Bryon Wiegand, Dr. Dale Woerner, and Dr. Ty Lawrence.
Finished carcass weights will continue to increase in coming years.
End Product Considerations
which has influenced the push for heavier finished animals.
Finished carcass weight is an additional consideration. Lawrence shared that he foresees desired finished weights continuing to increase into the future. “In my opinion, no one in this room will be alive when we hit a plateau,” he shared. “We’re going to continue to add weight for the foreseeable future. Someday a 1,500-pound carcass will be normal, and we’re not that far away.”
Beef processors are limited to killing 390 animals per hour, meaning the heavier the carcass the better they can keep up with increasing costs of operating each year. “They [cattle] have to come in a little heavier day after day, and year after year, to dilute an increasing cost structure that is coming at them just from inflation, if nothing else,” Lawrence added.
Crossbreeding has long been a tool for producing heavier cattle — Simmental genetics were first used in the US for this exact reason — and the practice could be even more important in the future. Wiegand ran a SimAngus cow herd for some time, and has experience with pushing performance while maintaining important convenience traits like calving ease. He explained that with the help of a reproductive physiologist he was able to focus on crossbred females that were “curve benders,” meaning they were moderate in size, efficient, bred back, and still produced large calves. “I leaned into this hybridization model and strongly believe in crossbreeding,” he said.
Crossbreeding has long been a tool for producing heavier cattle — Simmental genetics were first used in the US for this exact reason — and the practice could be even more important in the future.
International Genetic Solutions (IGS), which allows for genetic comparison across many breeds and promotes crossbreeding, could also be a valuable tool in navigating these potential changes and challenges. “When I stand in front of 525 undergraduates in animal science I don’t talk about breeds. I talk about biological types of cattle,” Wiegand shared. “If we think about biological types of cattle, I think you [SimGenetics] are in a really good spot, which is why I gravitated to the commercial side of this breed as a biological type of cattle.”
“Someday a 1,500-pound carcass will be normal, and we’re not that far away.”
The question of corporate systems was also raised. Corporations like Walmart are establishing their own packing plants, which allows them to have more influence on the entire beef supply chain. With control over the entire system, a corporation like Walmart can demand what they want for their specific model, whether it fits the larger industry’s system or not.
Sustainability is also a frequent topic of conversation in the industry that is strongly tied to consumer demand. Many sustainability conversations point to cow size and efficiency as priorities. Smaller cow size can be
The number of cattle a packer can process every day is limited,
beneficial in sustainability efforts, but focusing too much on that area can lead to a decrease in overall calf weight yield each year. Woerner added that urban sprawl and the continual decrease in pasture and tillable acres should be considered. Essentially, fewer cattle need to do more with fewer resources while also meeting industry and consumer demand. “It’s a balance, and I think supply and demand will drive the definition of what we produce,” he said.
Lawrence added that much of the pressure toward larger carcass weights is going to fall on the feeder, meaning cow-calf producers don’t need to place intense focus on increasing weights themselves. “The cattle feeder is going to take care of the bigger carcass…the cattle feeder is where the giant change in carcass weight is coming from, and the math in their economics says to make them bigger year-over-year,” he explained.
The conversation closed with a brief discussion about liver abscesses and respiratory heart failure in the feedlot. Woerner shared that research around liver abscesses
About the panelists:
Dr. Ty E. Lawrence is a professor of animal science at West Texas A&M University (WTAMU). He was raised on a cow-calf operation near Dalhart, Texas, before pursuing formal education at West Texas A&M University (BS, MS) and Kansas State University (PhD). Lawrence spent two years with Smithfield in the position of research manager for pork harvest and processing facilities on the Eastern Seaboard before entering his academic career. In his current position at West Texas A&M University, he has taught over 2,500 undergraduate and graduate students in 14 different animal, food, and meat science courses. In addition, Dr. Lawrence is the director of the WTAMU Beef Carcass Research Center, which annually evaluates 200,000+ cattle for a variety of research projects. His research activities focus on improving the yield, quality, and safety of red meat products and have resulted in the publication of more than 115 peer-reviewed scientific journal manuscripts.
Dr. Bryon Wiegand is a native of Cairo, Missouri, and is currently professor of Animal Science at the University of Missouri (MU). He has served as a technical advisor to the Missouri Association of Meat Processors, supervises the MU Collegiate Meats Judging Team, and oversees operation of the Mizzou Meat Market (a full-line meat processing plant under USDA inspection). In 2015, he assumed the role of State Meats Extension Specialist. Wiegand has been recognized by his peers
is currently ongoing, but is showing that the heritability is under 10%. This suggests that an animal’s likelihood of developing liver abscesses in the feedlot is largely environmental. “It’s hugely environmental and predominantly management-driven,” Woerner said.
Lawrence added that gut health is strongly tied to the instance of liver abscesses. Dairy cattle demonstrate this point. Around 27% of beef cattle that have been on feed for 200 days have a 27% instance of liver abscesses; in dairy cattle, it’s 60%. Dairy-raised calves are pulled off the cow immediately and placed in a confined area. A calf’s rumen isn’t developed for six weeks, but in many instances these calves are being fed steam-flaked corn immediately. “That system is arguably to the detriment of gut health early on, and that manifests itself throughout their lifetime,” Lawrence shared.
Fall Focus 2025 will be held August 22–26, 2025, in Columbia, Missouri. To learn more about this free educational event please visit fallfocus.org.
with multiple national teaching awards, most notably two career teaching honors, the American Society of Animal Science Distinguished Teacher Award, and the American Meat Science Association Distinguished Teacher Award. He was named a Kemper Teaching Fellow at MU in 2014. Wiegand was appointed as Associate Division Director in Animal Science in 2019, and made responsible for coordinating research farms and auxiliary units as well as animal science outreach to stakeholders in Missouri and beyond. In 2021, he was appointed Director of the Division of Animal Science.
Dr. Dale R. Woerner serves as the Cargill Endowed Professor in Sustainable Meat Science in the Department of Animal and Food Sciences at Texas Tech University. Dr. Woerner earned his BS and MS degrees in animal science from Texas Tech University in 2003 and 2005, respectively, and earned his PhD in animal science and meat science from Colorado State University in 2009. He served on the faculty at Colorado State University for nine years, joining the faculty at Texas Tech University in his current position in 2018. He has conducted more than 15 million dollars in industry-funded research and has published more than 300 scholarly works, including peerreviewed manuscripts and technical reports in the area of meat science.
Tennessee
A SA# 183221
Chris Ivie
352Redhill CenterRoad
Lawrenceburg, TN 384 64-684 0 931-215-0316
Email: iviejc@usit net
Sales:
Special Reserve
November2025, Louisville, KY
Bricktown Classic
January2026, Oklahoma City, O K TN Beef Agribition
March2026, Lebanon, TN
What then shall we say to these things?
If God is for us, who can be against us?
Romans 8:31 ESV
See ad on page 151
James Family Cattle Company
ASA# 344483
James, Caleb 705 Deer Ridge Lane Lebanon, TN 37087
615-478-2484
JB Farms
ASA# 347115
Boyle, James 2300 Saint James Rd Greeneville, TN 37743 321-266-5773
Kenco Cattle Company
ASA# 155116
A K Butner 436 Atlas Dr Nashville, TN 37211 931-438-2812
Laurel Gap Simmentals
ASA# 335868
Boy, George R 130 George Bailey Ln Greeneville, TN 37745 423-335-4010
Lazenby Cattle Company
ASA# 380661
Sarah Lazenby 1341 Bear Creek Road Culleoka, TN 38451 615-838-3552
Sale Dates: Bulls and Females of Fall XI BullandFemale Sale, Oc tober25, 2025
More Than a Bull XXI
March 21, 2026
Maternal Monday May18, 2026 (Online) Cattle are selected to improve economically relevant traits to optimize the practicality and profitability for our customers.
Reed Family Farms
ASA# 328683
Reed Jr, John A 481 New Center Church Rd Shelbyville, TN 37160 931-580-2174
Sawyer Boys Farm ASA# 383683 PO Box 145 128 Fox Glen Ln Andersonville, TN 37705 865-254-0418
Scott Farms ASA# 364857
Scott, Josh 9580 S Lick Creek Rd Lyles, TN 37098 931-623-0088
Scott Valley Farm ASA# 023697
Scott, Stanley 2241 Mooresville Pike Culleoka, TN 38451-9514 931-698-4949
Seymour Simmental Ranch ASA# 249771
Seymour, Jerry PO Box 249 Allardt, TN 38504-0249 931-879-9230
Slate, Steve ASA# 059070 4437 Highway 49 W Vanleer, TN 37181-5406 615-763-2693
Solomon Hills Farm ASA# 380508 Davis, Paul 600 Greystone Dr Lascassas, TN 37085 615-483-2939
Mackey, Chris 213 Norris Rd Unicoi, TN 37692 828-380-0765
Tennessee Tech University ASA# 034240
Houser, Amanda PO Box 5034 Cookeville, TN 38505 931-372-6956
Unlock your herd’s potential
with these cutting-edge genetics. Contact us today and discover the difference we can make for your operation! OBCC/GSC College Player C13K – PTP Ring of Champions PB Show Bull of the Year 2024-25 Semen Available
Thomas, Dale
ASA# 222154
362 Old Petersburg Pike Petersburg, TN 37144
615-969-5706
Thomas, J Travis
ASA# 191942
Ronald C Thomas 4 Giles Hollow Rd Fayetteville, TN 37334-6500
Guy & Summer Loneragan 2 Masyn Lane Canyon, TX 79015-6800 806-341-0070
Kiker, Matt
ASA# 362688 PO Box 76 Allison, TX 79003 806-663-0171
Kirk, Thomas J
ASA# 183627 PO Box 725 Buda, TX 78610
512-295-0357
KLS Cattle Co
ASA# 317285
Shetler, Kelsey 281 FM 1532 Pecan Gap, TX 75469
903-669-9560
Kroeger Kattle Co
ASA# 290762
Janet Kroeger 10800 Webb Rd Amarillo, TX 79108
Kuhn, Chris ASA# 390770
30655 Waller Spring Creek Road Waller, TX 77484
713-545-2984
LMC Khloe 5K/54 is a NEW BLOOD Purebred Simbrah female sired by Starwest Pol Blueprint out of LMC KPBR Eva 1Y/274. Her first embryo calves by RGV/LMC The Specialist J975 are the COWMAN’S KIND.
LMC BBS Masterpiece 1H/23 Utilize this outstanding 3/8 Simmental x 5/8 Brahman sire on Purebred Simmental cows to create Purebred Simbrah cattle. He is a LMC LN Polled Pappo son out of the famous BBS Jennie Walker cow.
A SA#134787
Carlos X GuerraFamily 956-802-1641 Carlos 956-330-1963 Carlos Jr 956-607-5515 Vic tor Email: lamunec ac attle@aol.com Website: www lamunec ac attle.com
Sale Dates: At La Muñeca, everyday is sale day. Give us a call foryour Simbrah needs
La Morra Ranch
ASA# 226387
Joe B Rodriguez 2854 County Road 331 Floresville, TX 78114 210-275-0839
La Rocca Bluff Ranch ASA# 033080
Andrews, Lance R PO Box 192 Montague, TX 76251-0100 817-228-5449
Lacy, Todd & Susan
ASA# 337356 2881 FM 977 East Leona, TX 75850
936-348-4370
Lazy Double J ASA# 325323
Howe, John 270 Private Rd 2449
Decatur, TX 76234 940-626-1573
Lehmann, Terry & Marion ASA# 340723 1004 Piney Creek Rd La Grange, TX 78945 979-966-3805
LFR La Familia Ranch LLC ASA# 348731
Gonzalez, Luis E 5224 N Cage Blvd Ste 1 Pharr, TX 78577 956-249-1292
Diane & Mike Hatton 503 Longview Dr Sugar Land, TX 77478-3726 281-242-5893
Lost Cause Ranch ASA# 063366
Jody Matejicek 7189 County Road 180 Anderson, TX 77830-8965 979-224-3121
Lost Pines Ranch ASA# 128093
Carol F Menger PO Box 192 Brenham, TX 77834-7806 979-702-0354
LS Farms ASA# 250254
Scott, Leslie 515 CR 4805 Sulphur Springs, TX 75482-0922 903-582-8888
Lucky Cattle Company ASA# 270176 Elliott, C Danielle 10100 CR 210 Bertram, TX 78605-5308 210-325-5557
Luke Creek Ranch ASA# 390509
Donna Sheard 807 Bryant Rd Schulenburg, TX 78956 832-465-8481
M & R Cattle Company ASA# 216783
Irmelinda & Dr Joel Hernandez 611 N Depot Rd Edinburg, TX 78541 956-562-4508
M-E Ranch
ASA# 330833
Mabe, David 410 N Jefferson Ave PMB 226 Mount Pleasant, TX 75455 903-243-4759
Mackey, Teegan
ASA# 258195 PO Box 1303
Giddings, TX 78942 512-988-6759
Mackey, Tyler
ASA# 245472
Tyler and Erin Mackey 2449 Hwy 21 E Crockett, TX 75835 254-998-0471
Madewell Show Cattle
ASA# 378573
Quintin Madewell 21987 CR 445 Lindale, TX 75771
903-456-0312
Madi Howell Show Cattle
ASA# 321252
Howell, Madison 236 PR 5133 Mount Calm, TX 76673 254-993-4052
A SA# 195041
Mike and Connie Mallett
10602NHighway2 81 Lampasas, TX76550
512-556-1021
Email:
mmc mallett@outlook.com
Sale date:
Cattleman’s KindBull Sale, 22ndAnnual, March 5, 2026 San Saba, TX
Keeping quality at the center of our attention! Our emphasis in our breeding program is to provide a complete package: balanced EPD, visual appraisal, growth, and efficiency!
A Balanced Program Committed to the Beef Cattle Industry
Mallett Simmentals
ASA# 195041
Mike & Connie Mallett 10602 N Hwy 281 Lampasas, TX 76550 512-556-8548
Mike Webb 6002 87th St Lubbock, TX 79424 806-787-8334
Witt Ranch Land and Cattle ASA# 357345
Witt, Steven 6314 Cherry Run Houston, TX 77084 281-808-6536
Woodward Simmentals
ASA# 053062
Woodward, Tom PO Box 1388 Decatur, TX 76234 940-393-6316
XTB Cattle Co ASA# 351866
Brewer, Brandon PO Box 394 Burleson, TX 76097 817-929-2589
ZBLT Show Calves ASA# 333733
Brown, Zach PO Box 150 Liberty Hill, TX 78642 512-968-3972
Zoeller, Stephen ASA# 389847
Stephen and Cindy Zoeller 346 D Ammann Rd Boerne, TX 78015 830-765-2519
Utah
3N Cattle Company LLC
ASA# 364482 4931 S 1850 W Spanish Fork, UT 84660 801-368-7589
Albrecht Legacy Cattle ASA# 319785
Albrecht, Jed PO Box 167 Minersville, UT 84752 435-616-8409
BA Ranch ASA# 379850
Bastian, Nick 3085 W 7500 N Roosevelt, UT 84066 435-823-5811
Banks, Lynn B ASA# 075236
Lynn & Kathryn Banks 2454 W Banks Rd Spanish Fork Spanish Fork, UT 84660 385-448-6699
Bar 57 ASA# 380407 Lovell, Trent 1220 N 4000 W Delta, UT 84624 435-864-7560
Barnson, Shawn ASA# 381457 2010 East Washington Dam Rd Washington, UT 84780 435-463-0326
BK Ranch ASA# 297548
Farrell, Clint 2470n 750w Ogden, UT 84414 801-391-4676
Blackett Cattle Co ASA# 345443
Blackett, Justin 537 N 600 E Nephi, UT 84648 435-660-0630
Burton Simmental ASA# 321104
Gentry Miles HC 65 Box 10 Talmage, UT 84073 435-724-2804
Burton, Austin ASA# 321015
Burton, Emranda PO Box 339 Altamont, UT 84001 435-315-5615
Utah • Vermont
Canda Farm
ASA# 386933
Ward, Chris 2688 South 3800 West Youngward, UT 84339
Casper, Cassie
ASA# 376113 PO Box 576 Duchesne, UT 84021
435-73-1505
Circle Four Simmentals
ASA# 007991
Carl C or J G Bott PO Box 432 Castle Dale, UT 84513-0432 435-381-2189
Cross L Cattle
ASA# 095049
Gubler, Lonne 850 Riverwood Ln Santa Clara, UT 84765-5594 435-680-5011
DA Cattle Company
ASA# 308768
Aiken, Daniel PO Box 1983 Cedar City, UT 84721 435-559-2037
Davies Ranch Seed Stock
ASA# 344923
Paden, Duncan HC 63 Box 191 Duchesne, UT 84021 435-733-0949
Diamond G Cattle LLC
ASA# 388943
Colt PO Box 2157 Beaver, UT 84713
Double Jr Simmentals
ASA# 006931
Rinderknecht, Jay PO Box 11 Paradise, UT 84328-0011 435-245-6006
Edwards Family
ASA# 318985
Edwards, McQuade PO Box 763 Beaver, UT 84713 435-310-0142
Evans, Gary and Cheryl ASA# 322887 PO Box 129 Payson, UT 84651 801-319-5481
Eyre Livestock ASA# 358429
Eyre, Brad PO Box 277 Minersville, UT 84752 435-691-0664
JP Full Circle Ranch LLC ASA# 294238
Amie Alvey/John Meisenbach PO Box 283 Escalante, UT 84726 801-669-1546
Lisonbee Angus & Simmental Ranch
ASA# 311482
Lisonbee, James 212 S 1930 W Roosevelt, UT 84066 432-724-2318
Lyman Livestock
ASA# 226013
Eric, H, K, K, & M Lyman 244 N Main Salem, UT 84653
801-310-1571
Mathis, John or Wendy
ASA# 183260
Mathis, John 384 E 2500 S Vernal, UT 84078 435-789-7316
McClain Cattle
ASA# 289056
McClain, Phillip 398 W 1000 N Spanish Fork, UT 84660 801-380-9731
McPherson Farms ASA# 273911
McPherson, Paul 155 E 200 N Nephi, UT 84648 435-503-0354
Miles High Simmental ASA# 355468
Miles, Gentry HC 65 Box 10 Talmage, UT 84073 435-823-3275
Mineral Mountain Cattle Company LLC
ASA# 266397
Yardley, Michael PO Box 800 Milford, UT 84751 435-691-4438
Mower Charolais & Angus ASA# 373104
Mower, Lauryn HC Box 20 Altamont, UT 84001 435-454-4092
Nelson, Jarom and Staci
ASA# 350382 6060 N Hwy 38 Brigham City, UT 84302 435-279-3090
Oyler Cattle Company
ASA# 330750
Oyler, Douglas PO Box 52 Loa, UT 84747 435-491-0537
R & S Livestock
ASA# 366340 Burningham, Regan 20 S 450 E Wellsville, UT 84339
Raise Em Right Ranch
ASA# 379198
Kelly Crozier HC 67 Box 176 Whitrocks, UT 84085 435-823-7752
Rose, Braxton
ASA# 386658 2244 W 5000 S Spanish Fork, UT 84660 801-735-2867
Rowser Angus & Simmental
ASA# 208057
K & Kelly Rowser 77 N 100 W Wellsville, UT 84339-9572 435-374-1416
RV Bar Angus
ASA# 342402 PO Box 125 7673 E Hwy 40 Jensen, UT 84035 435-789-1962
S7 Simmentals
ASA# 234390
Brett Bunker 1235 W Main St Delta, UT 84624-8708
435-864-5557
Shandar Angus Ranch
ASA# 245270 Andrews, Morgan 3532 W 9600 S Payson, UT 84651-9709
801-465-3101
Six Guns Ranch
ASA# 342794
Albrecht, Brett PO Box 397 Minersville, UT 84752 801-717-6691
Sorensen Angus Ranch
ASA# 295363
Sorensen, Shane 5626 South 4800 West Lake Shore, UT 84660
801-798-1209
Superior Simmentals
ASA# 226681
Stevens, Curtis R PO Box 220160 Centerfield, UT 84622 435-979-8179
Swenson Farms ASA# 372415
Swenson, Jorgen PO Box 242 Spanish Fork, UT 84660
801-358-2337
Teichert Land & Cattle
ASA# 388560 Box 1691 512 S 1700 W Beaver, UT 84713 801-824-8851
Top Hat Farms LLC ASA# 250923
Christopher & Allison Beins 11945 N 3400 W Deweyville, UT 84309-9735 435-257-0654
Tri Simmentals
ASA# 089726
Marc, Arlene & Tucker Daniels PO Box 161 Manti, UT 84642 435-851-0545
Walking X Livestock
ASA# 267384
Hunt, Terril 560 S 200 W Beryl, UT 84714-5188 435-231-1196
Warner Simmentals
ASA# 230967
Matthew P & Tobie A Warner 304 Legacy Ln Grantsville, UT 84029-3300 435-884-0224
Wride's Cattle ASA# 318560
Wride, Blaine 7215 South 4400 West Spanish Fork, UT 84660 801-473-1136
ZJ Cattle Co ASA# 366644 Barnson, Zane 4826 N 100 E Pintura, UT 84774
A SA # 001090
Steven&Gib Yardley P O Box1059 Beaver, UT 84713-1059 435-310-1725 – StevenYardley 435-691-8688 – Gib Yardley 812-525-0359 -KaraBurcham (Office) Email: yardleyy1@gmail.com Website: yardleyc attleco.com
Sale Date: Focus on the Female Sale December 5, 2025, Beaver, UT Yardley Cattle Co. 53rd Annual Bull Sale March2026, BeaverUT
Yardley Cattle Company raises deep, thick, moderate made, easy fleshing, low-maintenance cattle with quiet dispositions, excellent udders in the cows and well-developed testicles in our bulls with sound, smooth joints and ideal foot and leg structure. We have been A.I.ing to the best bulls we can find or raise for 55 years. Our cattle forage year-round, calve unassisted on desert winter ranges, and are bred with the commercial cattleman in mind to thrive on rangelands, excel in the feedlot, and perform in the pasture with the style and eye appeal to compete in the show ring.
Douglas Layne 1670 High Peak Rd Monroe, VA 24574-2159 434-929-4327
Baribault Livestock
ASA# 351033
Baribault, Nate 668 Stuart St Harrisonburg, VA 22802 860-965-8682
Barlow Farms
ASA# 330045
Barlow, John 14377 N Mt Rd Broadway, VA 22815 540-896-9419
Black Locust Livestock
ASA# 329034
Webert, Michael & Rebecca 7309 Starling Dr Warrenton, VA 20186 540-333-1019
Blair, J Allan
ASA# 350977 549 Azalea Dr Gretna, VA 24557 434-656-2139
Blevins, Phil
ASA# 367048 1076 Florist Rd Abingdon, VA 24210 276-608-6545
Bridgewater LLC
ASA# 365160
John Melton 9868 St Michaels Ln Bridgewater, VA 22812 561-315-1074
Broken Arrow Livestock LLC
ASA# 380781
Ulmer, Matthew 1438 Bullpasture River Rd Mc Dowell, VA 24458
540-908-5004
Burgess Farms
ASA# 386762
Burgess Melody 5921 Klines Mill Rd Linville, VA 22834 540-908-7579
Burgess, Taylor
ASA# 287844 5921 Klines Mill Rd Linville, VA 22834 540-908-7579
C Squared Cattle Co
ASA# 311709
Clark, William W 14236 Cattle Drive Culpeper, VA 22701
540-937-0029
Carter, Emily ASA# 372049 3682 Rolling Rd Scottsville, VA 24590 434-987-6311
Cedar Creek Cattle Company ASA# 346285
Jenkins, Brian 14000 Lory Mathias Ln Broadway, VA 22815 540-820-1299
Cedar Springs Farm ASA# 274613
Strecker, Will 262 Wades Rd Rockbridge Baths, VA 24473 540-348-1505
Circle K Farm LLC
ASA# 131873
Ketron, Zac PO Box 2921 Lebanon, VA 24266-9713 276-701-5091
Circle T Farm
ASA# 222843
Thomas, Gary L 25546 Old Saltworks Rd Abingdon, VA 24210 276-676-3059
Cline, Tommy ASA# 210360
Tommy, Tina, N & S Cline 590 Century Ct Wytheville, VA 24382-8079 276-228-8447
Collins, Jayme
ASA# 364448 8096 Nickelsville Hwy Nickelsville, VA 24271 276-479-1663
Collins, Joshua ASA# 362454
Collins, Joshua R 1299 N River Rd Mt. Crawford, VA 22841 540-246-7855
Colonial Fields Farm
ASA# 333835
Gloria Burgess 2595 Airport Rd Bridgewater, VA 22812 540-896-5166
Combs, Russell
ASA# 382480 PO Box 993 Radford, VA 24143 540-320-0293
Coop Cattle Company
ASA# 347951
Stephens, Tayler N 1931 Barbershop Rd Edinburg, VA 22824 540-325-8696
Cox, Timothy H
ASA# 294249 4226 Tower Hill Rd Gladstone, VA 24553
434-917-3227
Crazy Woman Farm
ASA# 251556
Samantha E Maddox 1748 Richmond Hwy Amherst, VA 24521 434-534-5025
D & J Meade Farm
ASA# 198314
D R & Jennifer F Meade 134 Slab Town Circle Gate City, VA 24251-8817 276-386-3418
Black and Red Simmental and SimAngus™. Grass efficient and fescue adapted cattle.
A SA# 12952 8 MarkandDana Campbell 3764Lowesville Road Roseland, VA 22967
434-941-1078 (cell)
Email:
c ampbellfamilyfarmllc@gmail.com
Website: www deerc reeksimmental.com
Sale Date:
Sales - heifers and bulls byprivate treatyatthe farmandBCIA bull test sales.
Eastep, Sandra B
ASA# 111444 3296 Skydusky Rd Bland, VA 24315-9666 276-389-6560
Edenhurst Farm ASA# 307591
Crider, Autumn 4481 Carrington Rd Markham, VA 22643 540-364-6414
Edgewood Angus ASA# 291011
Henderson, Peter 28225 King William Rd West Point, VA 23181 757-298-6300
Elkwood Manor
ASA# 251815
Mizelle, Johnny 9291 Wynwood Ln Remington, VA 22734 540-717-5835
Eller Farms ASA# 262508
Eller, George & Rebecca 283 Volney Rd Mouth Of Wilson, VA 24363 276-579-2020
Farrell, Zack or Julia Jones
ASA# 255184
Jones, Zack M 630 Shadow Wood Rd Chilhowie, VA 24319 276-759-5581
Figgins Simmentals
ASA# 005562
Aaron Figgins 1703 Friedens Church Rd Mount Crawford, VA 22841-2339 540-908-8124
MEETING YOUR NEEDS as a genetic provider of quality bulls and heifers is important to us. We strive to raise Simmental and SimAngusTM bulls that will improve your herd and make you money. We have calving ease and power bull options and combination bulls to fit your herd production goals. Feel free to contact us for any of your cattle needs or to discuss the Simmental breed. Find us on Facebook
Dehaven Farms
ASA# 383483
Dehaven, Andrew 653 Merrimac Rd Hillsville, VA 24343
Dillon, Dave & Carroll ASA# 118925
Dillon, Dave 4250 Brooks Mill Rd Glade Hill, VA 24092-3639 540-483-4692
DLS Hilltop Farm
ASA# 308977
Seese, David PO Box 433 Newbern, VA 24126 540-250-7710
Double Infinity Farm ASA# 293603
Watson, L Anthony 119 Doe Run Max Meadows, VA 24360 276-620-4008
Double M Simmentals ASA# 008773
Simmons, Melinda 8084 Kiser Rd Mount Crawford, VA 22841-9801 540-908-7969
Double N Farm
ASA# 216406
Kenneth & Kenneth Jr Nolen 272 Ridgeview Rd NW Floyd, VA 24091 540-745-2714
E and H Farm
ASA# 345900
Sage, Jonathan 162 Crooked Oak Ln Wytheville, VA 24382 276-620-7243
Figgins, Keith A ASA# 009467
Keith Figgins 10844 Hisers Ln Broadway, VA 22815-2649 540-271-3999
Five Oaks Farm ASA# 375820
Richardson, Lee PO Box 351 Sutherland, VA 23885
Foglesong Farm ASA# 228243
C & Teresa Foglesong 13366 Farmington Rd Meadowview, VA 24361 276-944-5561
From the Ground Up Farms
ASA# 385604
William Longmire 8032 Opal Rd Warrenton, VA 20186 540-631-1490
Gander Island Farms ASA# 334344
Gander, Katherine 1180 Ganders Dr Luray, VA 22835 540-244-6206
Gingerich Family Farm ASA# 299977
Gingerich, Joey A 496 Cave Creek Trail Jonesville, VA 24263 276-832-1265
Glen View Farm ASA# 390619
Charles Sharpe 254 Glen Air Rd Mineral, VA 23117
Green Haven Farm ASA# 348002
Fogle, Loren 484 Barbershop Rd Edinburg, VA 22824 540-325-6580
Officers:
President:
Chad Joines
Blacksburg
540-557-7263
Vice President: Allen Heishman II Edinburg
540-335-1174
Secretary/Treasurer:
Carrie Joines
Blacksburg
540-230-8383
Junior Advisors: Carrie Joines
Blacksburg
540-230-8383
The Virginia Spring SimSensation Sale is held annually in mid-April at the Virginia Beef Expo in Harrisonburg. We look forward to seeing you there.
Sara Miller
276-620-8853
Wytheville
Grove, Lyndsey Marie
ASA# 275598 1015 Heatwole Rd
Rockingham, VA 22802-0131
540-271-2458
Hank Cattle Co LLC
ASA# 289911
Watkins, Hunter & Kristin 573 Meeks Lane
Kents Store, VA 23084 540-894-7765
Hawk's Cattle Company ASA# 206686
Hawk Jr, Floyd G 1989 Pony Farm Rd Maidens, VA 23102-2009 804-556-4144
Heishman Cattle Company ASA# 197468
Heishman II, Allen D 10317 Orkney Grade Mt Jackson, VA 22842-2515 540-335-1174
Helsley Land and Cattle ASA# 386303
Helsley, Gracie 491 Harmony Lane Edinburg, VA 22824
Holly Spring Simmental ASA# 154456
Chris, Mark, Kathy & Chad Powers 14018 Reva Rd Boston, VA 22713
Moon, Trevor 413 Frogner Rd Chehalis, WA 98532-9610 360-880-0150
Mountain View Simmentals ASA# 237769
M, J, C, J & S Hopman 907 Brown Rd W Chehalis, WA 98532 360-978-6397
S Bar D Livestock ASA# 282772
Stacy, Carl PO Box 588 Nespelem, WA 99155 509-634-4190
A SA# 133664
Dr. SandraM Matheson Bellingham, WA 98226-9763 360-220-5103
Website: www.mathesonfarms.com
Email: info@mathesonfarms.com
Sale:
Show prospects and breeding stock for sale by private treaty
Matheson Farms produces quality and functional Simmental and SimAngusTM cattle with an emphasis on soundness, calving ease, carcass traits, temperament, and eye appeal. Show prospects and seedstock are available. Our education center provides training in sustainable agriculture. Yak breeding stock also available.
Sandrini Sisters Cattle Co ASA# 220171
Sandrini, Kathy Jo 841 Brown Rd W Chehalis, WA 98532-9073 360-748-4542
Sequim Valley Angus and Simmental ASA# 293814
Smith, Jake 1281 Schmuck Rd Sequim, WA 98382 360-477-9430
Shelton Ranch LLC ASA# 328311
Shelton, Dennis or Gail 8381 Lyons Rd Ellensburg, WA 98926
509-968-3154
SK Ranches ASA# 104916 Knutzen, Jeff 15861 Josh Wilson Rd Burlington, WA 98233-9664 360-757-4066
Skookum Cattle ASA# 319154
Stone, Susan 4771 S Wenas Rd Selah, WA 98942 360-249-5565
TKB Inc ASA# 269276
Beaver, Carol R 25000 Bergau Rd N Wilbur, WA 99185 509-641-0171
Tonne Cattle Company LLC ASA# 342785 10166 Rd H.5 NW Ephrata, WA 98823 509-539-7273
Efficiency Demand Paradox: Navigating Future Beef Production
by Dr. Jon DeClerk
Packers continue to demand heavier finished cattle, while cow-calf producers are faced with the challenge of maintaining efficiency, longevity, and profitability in their cow herds. How can producers balance these two seemingly contradictory demands?
With record high prices across all classes of cattle, the beef industry is buzzing with both excitement and uncertainty. Cow-calf producers, in particular, find themselves at a crossroads. The industry is caught in a paradox — balancing the proven efficiency of moderateframed cows with the market’s growing demand for larger, heavier cattle.
Research consistently shows that moderate-sized cows excel in efficiency. They wean a higher percentage of their body weight, bounce back quicker for rebreeding, and remain productive in the herd longer than their larger, heavier counterparts. Yet, market pressures are pulling in the opposite direction. With the US cow herd at its smallest since 1961 and retail beef demand surging, packers and feedlots are calling for heavier calves and larger carcasses to keep the supply chain humming.
This contradiction — where efficiency supports one approach while demand pushes for another — leaves many in the industry searching for answers. That’s why, at the American Simmental Association’s 2025 Fall Focus in Columbia, Missouri, on August 22–23, we’re tackling this challenge head-on. Join us as we explore strategies to help cow-calf producers stay profitable while staying true to what science tells us works.
The Case for Moderate-Framed Cows
Every environment presents its own challenges, and what works in one region may not in another. A cow that thrives on the vast, semi-arid rangelands of New Mexico isn’t necessarily the best fit for the Upper Midwest — and vice versa. For the sake of this discussion, I’ll focus on what holds true in most production settings.
Let’s talk numbers. For years, research has reinforced a simple truth: moderate-framed cows — typically weighing between 1,100 and 1,300 pounds — are the most cost-efficient engines of the cow-calf business in most settings. A 2017 study from Ohio State University found that cows well-matched to their environment, especially those on the smaller to mid-sized end of
the spectrum, excel at converting forage into pounds of weaned calf.1
The key metric here is weaning efficiency — the proportion of a cow’s body weight she converts into a calf at weaning. Research consistently shows that moderate-framed cows wean an impressive 45–50% of their body weight, while larger cows (1,500 pounds and up) often drop below 40%.1 That gap adds up fast, especially when feed costs are factored in.
In commercial operations, where efficiency drives profitability, bigger isn’t always better — despite market trends favoring larger cattle. While seedstock operations may supplement calves to maximize genetic potential, commercial producers generally rely solely on forage and milk. In these settings, moderate cows simply wean more efficiently, making them the more sustainable choice.
Fertility is another major advantage. Moderateframed cows tend to maintain their body condition scores (BCS) more easily through tough seasons — whether it’s a harsh winter or a drought — because they require less forage to sustain themselves. Research from the University of Arkansas found that cows with a BCS of 5 to 6 at calving re-bred within 60 days at a 90% success rate, compared to just 70% for cows with a BCS of 4 or lower.2 Simply put, smaller cows hit that optimal condition more reliably with fewer inputs, leading to higher fertility rates and tighter calving intervals — both key drivers of profitability.
Then there’s longevity, the ultimate cost-saver. Moderate-framed cows stay productive longer. A 2011 analysis by Kent Olson in BEEF Magazine found that smaller to mid-sized cows often remain in the herd for ten to 12 years, while their larger counterparts start breaking down — whether from joint issues or metabolic strain — around 7–9 years.3 That’s two or three additional calf crops per cow. Fewer replacements mean lower development costs and more time keeping proven, high-performing females in the herd.
In an industry where every dollar matters, the longterm benefits of moderate cows can’t be ignored.
The Market Pushes for Bigger Cattle
Last year’s Fall Focus in Amarillo explored the feedlot and packing sectors’ growing push for larger, heavier cattle. While carcass weights have steadily increased over the past few decades, the past couple of years have seen a notable surge driven by the simple dynamics of supply and demand.
As of January, the US cow herd shrank to a historic low of just 27.9 million head,4 while beef demand has never been stronger. Retail sales hit a record high in 2024, climbing 8% over the previous year.5 With fewer cattle available and demand soaring, packers and feedlots have made their priorities clear: they need bigger cattle and heavier carcasses to keep the supply chain moving.
The data speaks for itself. CattleFax reported that hot carcass weights hit a record high in 2024, surpassing 900 pounds — a full 36 pounds above the threeyear average.6 Feedlots benefit from these heavier cattle, as greater growth potential translates to more pounds gained in the yard, diluting initial purchase price and improving margins. Packers win, too: more beef per hook means greater plant efficiency and a steadier supply to meet strong consumer demand.
This demand inevitably trickles down to the cowcalf sector. Producers are tempted to retain those big, growthy heifers from top-end bulls, knowing their calves will generate serious pay weight at weaning. But here’s where things get complicated. Those big bulls can often sire daughters that mature into 1,500plus-pound cows, significantly increasing the herd’s feed and forage demand. A pasture that once supported a moderate-framed herd is suddenly stretched thin, with cows consuming 20–25% more feed per head.7 And when the feed/hay bill arrives, efficiency — and often profitability — start to erode.
The Hidden Cost of Increasing Cow Size
Let’s break it down. A 1,200-pound cow in good condition (BCS 5) typically requires about 24 pounds of dry matter per day — roughly 2% of her body weight — depending on forage quality and weather conditions.8 Increase that to a 1,600-pound cow, and daily intake
(Continued on page 176)
Fall Focus 2025 will explore the challenges facing cow-calf producers. Pictured here, Justis Rydeen (left) and Doug Parke participate in a demonstration about carcass grading at Fall Focus 2024.
The Efficiency Demand Paradox: Navigating Future Beef Production
jumps to 32 pounds. Over a 120-day winter feeding season, that’s an extra 960 pounds of hay per cow. Scale that up to a 100-head herd, and you’re looking at an additional 48 tons of hay — or a much steeper feed bill. And that’s assuming your summer pastures can keep up. Bigger cows graze harder, increasing the risk of overstocking, especially in dry years.
But the challenges don’t stop at feed costs. The bigger daughters of those high-growth bulls don’t just require more feed — they’re often less resilient. A 2019 study from Oklahoma State University found that larger-framed cows have lower rebreeding success in tough environments, leading to herd pregnancy rates as much as 10% lower than their moderate-framed counterparts.9 So, while those heavier calves typically bring in more dollars at weaning, they often come at a cost: reduced weaning efficiency (weaning a lower percentage of a cow’s body weight), more open cows, and a shorter herd lifespan. In many instances for commercial cow-calf producers, it’s the classic case of winning the battle but losing the war.
Striking the Right Balance: Genetic Supplier’s Role
So, what’s the path forward for seedstock producers? Again, every operation is unique, and there’s no onesize-fits-all approach. What thrives in North Dakota won’t necessarily succeed in Oklahoma — and vice versa. Fortunately, the data suggest that Simmental breeders are already moving in the right direction. A study from the US Meat Animal Research Center (USMARC) in Clay Center, Nebraska, shows that Simmental-sired calves have a slight advantage in weaning weight over Angus-sired calves, yet their
mature cow counterparts weigh in at 74 pounds lighter than those sired by Angus bulls.10 This indicates that growth and efficiency don’t have to be mutually exclusive — Simmental genetics prove they can deliver both.
The key is having an effective breeding strategy. For commercial cow-calf producers, crossbreeding is virtually non-negotiable. Heterosis doesn’t just boost weaning weights by 10% — it increases cow lifetime production by an impressive 23%.11 &12 That’s a massive advantage for long-term profitability, giving ranchers more pounds of calf over a cow’s career without ballooning input costs.
In many cases, it may be worth considering a more structured approach to mating cattle. High-performance bulls with big growth EPD may produce sale barn standouts, but are they building sustainable herds? Their daughters will be the backbone of commercial operations for a decade or more; if they grow too big to thrive on available resources, profitability takes a hit.
Perhaps a plausible solution is greater differentiation, developing bulls specifically for maternal or terminal purposes. Research from the University of Nebraska shows that selecting sires with strong maternal traits — like stayability and moderate mature size — can extend cow longevity by one to two years compared to highgrowth sires.13 This study not only confirms the premise behind $API but also highlights the value of retaining females from maternal-focused sires. This approach builds a more efficient, longer-lasting cow herd, while still allowing producers to capitalize on high-growth genetics through complementary terminal sires.
The fix isn’t about abandoning performance, it’s about strategic selection. Mating moderate-framed females with top-tier maternal traits (CE, Stay, and $API), to terminal-focused sires ($TI), can generate
Packers continue to demand heavier finished cattle.
feeder calves at the top of the market without compromising cow efficiency.
It’s not about choosing sides in the industry debate. It’s about bridging the gap.
Where Do We Go from Here?
Here’s the challenge: science proves moderate cows win on cost and longevity, but the market demands bigger, heavier cattle. Cow-calf producers are stuck in the middle, trying to stay profitable without stretching their resources too thin. With numerous different environments, it goes without saying there’s no one-sizefits-all solution, but there are effective strategies. Maybe it’s leveraging crossbreeding — Simmental’s strong suit — to merge efficiency with growth. Or maybe it’s working closely with your seedstock supplier to match the right bulls to the right job: maternal sires for herd longevity and terminal sires for top-dollar feeder calves.
As the industry wrestles with these competing pressures, producers need data-driven strategies to stay both profitable and relevant. That’s exactly what we’ll tackle at Fall Focus 2025. Expect real-world insights from those who’ve mastered the balance between cow efficiency and market demand. We’ll break down the latest research, hear from the IGS Science Team on cutting-edge genetic tools, and explore practical solutions to keep operations in the black.
This isn’t just theory — it’s an actionable, industryshaping discussion. Mark your calendars — this is one conversation you don’t want to miss.
Quick Facts
● The US cow herd at its smallest since 1961; as of January, it shrank to a historic low of just 27.9 million head.
● Moderate-framed cows wean 45–50% of their body weight, while larger cows (1,500 pounds and up) often drop below 40%.
● Cows with a BCS of 5 to 6 at calving re-bred within 60 days at a 90% success rate, compared to just 70% for cows with a BCS of 4 or lower.
● Smaller to mid-sized cows often remain in the herd for ten to 12 years, while their larger counterparts start breaking down — whether from joint issues or metabolic strain — around 7–9 years.
● Hot carcass weights hit a record high in 2024, surpassing 900 pounds — a full 36 pounds above the three-year average.
● A 1,200-pound cow in good condition (BCS 5) typically requires 24 pounds of dry matter per day — roughly 2% of her body weight. A 1,600pound cow’s daily intake jumps to 32 pounds. Over a 120-day winter feeding season, that equals an extra 960 pounds of hay per cow.
● Larger-framed cows have lower rebreeding success in tough environments, leading to herd pregnancy rates as much as 10% lower than their moderate-framed counterparts.
● Heterosis boosts weaning weights by 10%, and increases cow lifetime production by 23%.
● Sires with strong maternal traits — like stayability and moderate mature size — can extend cow longevity by one to two years compared to high-growth sires.
1 Beck, P., et al. (2017). “Matching forage systems with cow size and environment for sustainable cow-calf production in the southern region of the United States.” Ohio State University Beef Newsletter, July 2017.
2 Gadberry, S. (2015). “Body Condition Scoring and Reproductive Efficiency.” University of Arkansas Extension Service.
3 Olson, K. (2011). “Cow Size & Production.” BEEF Magazine
4 USDA National Agricultural Statistics Service (NASS). (2025). “Cattle Inventory Report, January 1, 2025.”
5 National Cattlemen’s Beef Association. (2025). “Beef Industry Review and Consumer Insights: February 2025 Edition.” BeefResearch.org.
6 Kevin Good, quoted in “CattleFax Forecasts Continued Producer Profitability with Herd Expansion on the Horizon,” National Cattlemen’s Beef Association, February 5, 2025. https://www.ncba.org/ncba-news/newsreleases/news/details/41486/cattlefax-forecasts-continued-strong-dema nd-and-high-price-outlook-for-cattle-producers
7 Lalman, D. (2020). “Cow Size and Feed Efficiency.” Oklahoma State University Extension.
8 National Research Council. (2016). “Nutrient Requirements of Beef Cattle.”
9 Mulliniks, T., et al. (2019). “Cow Size Impacts on Reproduction and Longevity.” Journal of Animal Science
10 Cundiff, L. V., et al. (2010). “Breed Comparisons in the Germplasm Evaluation Program at MARC.” Proceedings, Beef Improvement Federation Annual Meeting.
11 Núñez-Dominguez, R., et al. (1991). “Effects of Heterosis on Lifetime Cow Productivity in Hereford, Angus, and Shorthorn Crossbred Females.” Journal of Animal Science, 69(10), 3857–3865.
12 Cundiff, L. V., et al. (1992). “Effects of Heterosis on Maternal Performance and Reproduction in Beef Cattle.” Journal of Animal Science, 70(5), 1435–1442.
13 Thallman, R. M., et al. (2018). “Genetic Parameters for Stayability and Longevity in Beef Cattle.” Journal of Animal Science, 96(Suppl 3), 45–46.
Double J Ranch
ASA# 253978
Dale Prochnow Jr PO Box 96 Medford, WI 54451
715-678-2880
Eagle Ridge Simmentals
ASA# 266979
Skabroud, Chelsea N4308 Sunset Rd Medford, WI 54451-9048 715-314-0256
Eagle Tree Farm
ASA# 292277
Swingle, John & Teri 2299 200th Ave Deer Park, WI 54007 715-529-5079
East-Branch Simmentals
ASA# 223237
Maroszek, Barbara E W4707 E Branch Ln Bonduel, WI 54107-8922
715-758-2369
Eden Valley Cattle Company
ASA# 380020
Clinton & Lauren Buss 1656 Stephens Road Dodgeville, WI 53533 608-778-0889
Eick's Show Cattle
ASA# 307227
Eick, Troy 810 S Main St Seymour, WI 54165 920-621-1783
Ellevold, Scott & Mary
ASA# 158391
Scott, Mary & Brianna Ellevold 2511 State Road 64 Emerald, WI 54013-7603 715-269-5407
Ellsworth Cattle Co, Lance
ASA# 144531
Lance Ellsworth W2551 State Road 11 Elkhorn, WI 53121-4114 262-723-7910
Elm-Mound Farms
ASA# 228806
Darin Johnson N4371 Krause Rd Bangor, WI 54614 970-481-1144
Engeseth Simmental ASA# 243940
Engeseth, Dale & Julie 7392 Hwy I Deforest, WI 53532 608-846-4497
EP Cattle Co
ASA# 310871
Park, Jared S3829 A Fish Pond Rd Reedsburg, WI 53959 608-415-8679
Evergreen Hill Farm
ASA# 273366 Wolff, Perry 113400 Huckleberry Rd Edgar, WI 54426
715-352-2859
Fairview Cattle Company
ASA# 285505
Schumacher Brooke 2878 Fairview Rd Neenah, WI 54956 920-585-3835
Fairview Farms
ASA# 193943
D Scott & Jean A Napp 12143 CR F Fennimore, WI 53809-9745 608-943-6326
Faith Cattle Co
ASA# 211019
D, L & D Vergin 1609 200th Ave New Richmond, WI 54017-7214
715-246-5032
Fick Cattle
ASA# 356954
Abe & Renee Fick W2331 70th Ave
Maiden Rock, WI 54750
715-495-1956
Fish Show Cattle
ASA# 298432
Doug Fish
N8399 County Road C Randolph, WI 53956
Friday Creek Beef
ASA# 383331
Brady Emerson 1197 95th Avenue Amery, WI 54001
715-220-9589
Gaffney Family Cattle
ASA# 284814
Scott Gaffney 4888 Co Rd HH Barneveld, WI 53507 608-574-6125
Garofalo, Addy ASA# 386720
N5442 County Road ZZ Plymouth, WI 53073
Genex Cooperative Inc ASA# 104518 PO Box 469 Shawano, WI 54166-6095 715-526-2141
George, Abigail ASA# 337029 N5932 Albany O Mondovi, WI 54755 715-279-1103
Goehring Show Cattle
ASA# 248936
Goehring, Travis N1998 Cedar Rd 1 Adell, WI 53001 920-946-8309
Granite Peak Simmentals
ASA# 340681
Strzok, Thayne 24644 290th St Holcombe, WI 54745 715-312-0497
Guza Valley Farms ASA# 246352
Guza, Connie W 26995 Doris Guza Rd Independence, WI 54747 715-530-1723
Haugestuen Ranches
ASA# 316144
Haugestuen, Kirk 1683 10 1/2 Avenue Barron, WI 54812 715-790-4385
Hawver Simmentals ASA# 229862
Ted & Merrilee Hawver W9030 Lake Shore Rd Sharon, WI 53585-9762 262-736-2340
Heinbuch, Jason ASA# 378648 1822 90th Ave Hammond, WI 54015 715-977-1709
Stewart, Chris 8920 Bisnett Line Blenheim, ON N0P IA0 Canada 519-365-3695
Semex Alliance ASA# 221756
Gerritsen, Sarah 5653 Hwy 6 North Guelph, ON N1H 6J2 Canada 519-821-5060
Tulloch, Mike ASA# 324285 71 Black Rd Unit 8
Sault Ste. Marie, ON P6B 0A3 Canada 705-949-1457
Double Bar D Ranch ASA# 017129
Richard J Dimler Box 580
Grenfell, SK S0G 2B0 Canada 306-697-7160
Wheatland Cattle Co ASA# 235404
Lafrentz, Vernon & Denise Box 118
Bienfait, SK S0C 0M0 Canada 306-634-7765
New Zealand
Earnscleugh Station ASA# 347560
Campbell, Duncan 382 Conroys Road Rd 1 Alexandra, OTA 9391 New Zealand
Fossil Creek Angus Limited ASA# 348407
Neil Sanderson and Blair Smith 61 Turnbulls Rd Rd 14-C Five Forks Oamaru, OTA 9491 New Zealand 643-432-4154
WJ & MF Lott
ASA# 371285
Lott, William & Maureen 852 Fairlie Geraldine Rd 17 Fairlie, Canterbury 7987 New Zealand
ASA PUBLICATION, INC.
Your Source for Everything Simmental
The Official Publisher for the American Simmental Association
www.simmental.org
register@simmgene.com
Linking Simmental Genetics to the Beef Business!
Back in 1987, when the American Simmental Association decided to bring its official magazine in-house, the staff was given a mission: “to provide communication, education, and information” to the membership.
First, under the banner of the Register, and later when SimTalk, and, for a time, American Simbrah, were added under the larger umbrella of ASA Publication, Inc., the editorial and advertising staff has upheld the original mission.
Today, numerous other responsibilities have been added, including an Annual Report, a Membership Directory, Sire Source, sale catalogs, press releases, and web marketing, among many others.
Communication
u ASA’s magazines, the Register and SimTalk, keep members up-to-date on industry events, fellow breeders’ sales, and state association events, while also allowing members the opportunity to communicate their events.
Education
u ASA taps into the rich knowledge of the staff by creating educational articles, and gives members access to additional educational resources through a variety of platforms ranging from print to social media.
Information
u Keeping abreast of industry news, the state of SimGenetics in the marketplace, and having a source for accurate information is important for producers. ASA Publication, Inc., is committed to providing up-to-date industry news and information.
An Effective Outlet for Advertisers
With the increasing demand for SimGenetics, now is the perfect time to create a specific marketing plan to access the growing number of breeders and potential customers. ASA Publication, Inc., has all of the resources to help you create an effective marketing strategy.
Advertising with ASA provides added value beyond the ad. Your sale date will be published in the Register and SimTalk Date Books; on simmental.org; and sales reports with averages, high-sellers, and up to four photos printed in the Register
ASA PUBLICATION, INC.
Your Source for Everything Simmental
The Official Publisher for the American Simmental Association
the Register
Serving as ASA’s official publication, the Register has a circulation of 7,500 and focuses primarily on the active membership. Mailed nine times annually, the Register provides a direct and consistent line of communication to the ASA membership in a glossy, full-color format.
Circulation — 7,500+
SimTalk
SimTalk, a glossy, full-color publication, is published four times annually, and has a circulation of over 40,000. With a focus on the Simmental breed’s role in the commercial industry, each issue of SimTalk finds its way to commercial cow-calf producers, feedlots, and much more.
Circulation — 40,000+
Sire Source
A directory mailed each spring to more than 40,000, targeting potential clients at the height of the semen sales season. More are handed out at trade shows and industry events, and carried by ASA SimSpecialists throughout the year. We also offer the opportunity to promote additional sires in the online version of Sire Source anytime during the next year. Promoting your bull in the online version opens huge marketing avenues for you.
Circulation — 40,000+
www.simmental.org
the Register Subscriptions
• Domestic $50/year
• First Class
$100/year
• All International
$150/year (US)
SimTalk Free Subscriptions
• Subscribe online simmental.org
• Call us at 406-587-2778
Sire Source
The cost is:
• $450 for one bull
• $300 each for more than one bull
Here’s what you get
u Instant access through online Sire Source catalog.
u Print version.
u Discount on a full- or half-page ad in the Register or SimTalk any time during the online post.
Contact: Nancy Chesterfield 406-587-2778
nchesterfield@simmgene.com
ASA PUBLICATION, INC.
Your Source for Everything Simmental
Date Book
Listing of sales by month. Printed in each issue of the Register and SimTalk . No charge, no requirements.
Mailing Lists
Whether you are mailing a sale catalog or one of our specially designed promotional products, we can help you obtain a custom mailing list that specifically targets your ideal demographic.
Sales Call
If you have recently advertised in the Register or SimTalk, you are automatically included in Sales Call prior to your sale. Sales Call announces the date of your sale, and provides a link to your catalog or website.
Affordable Full-Color Catalogs
With direct access to ASA’s database, our design team can provide quick and efficient catalog services. Contact Nancy Chesterfield for a free quote.
Digital Marketing, Promotion & Communications
u Simmental.org, FallFocus.org, JuniorSimmental.org, and InternationalGeneticSolutions.com.
u Social Media outlets — ASA, AJSA, and IGS are on most popular social media platforms. Advertising space is now available through the ASA and AJSA Facebook pages.
u eBlasts, with thousands in circulation
u SimAPP
u FPCAPP (IGS Feeder Profit Calculator)
u Stock photos and Cost Share ads available at simmental.org
Additional Services
Our experienced design staff can assist you in developing any form of creative printed promotion. Products we can produce include
u State directories u Brochures
u Flyers u Photo retouching
u Postcards u Booths
u Logos u Downloadable PDFs
u Business cards u Banners
u Printed catalogs u Posters
u Online catalog flipbooks
u Website development and hosting
Transfer Services
For advertisers, we provide a simple spreadsheet that contains all of the sale lots. Following the sale, return the completed spreadsheet to ASA — all we need is a record of the buyer number(s) on each lot and a list of your buyers.
www.simmental.org
Print + Digital Combination Advertising Packages
Maximize your brand’s impact through a balanced approach to marketing – combining the trusted reach of print media with the immediacy and precision of digital advertising.
Package #1: Print-Focused Advertising
This package emphasizes lasting connections through the American Simmental Association’s trusted industry publications, and is perfect for engaging with established buyers who value reliability and credibility. To provide a lasting impression that reinforces your message, this package is for you.
What you get:
u Two full-page print ads placed in the Register or SimTalk
u Business card ad placed in the Register or SimTalk
u One exclusive eBlast
u Sale listed in Sales Call and ASA’s online sale calendar with a link to sale information
Price: $2,500
Package #2: Print + Facebook Engagement
This package combines the reliability of print with the reach of social media to engage both traditional buyers and younger generations. Showcase your genetic strengths dynamically across platforms with this package.
What you get:
u One full-page and one half-page print ad placed in the Register or SimTalk
u Business card ad placed in the Register or SimTalk
u One exclusive eBlast
u One boosted post shared on the American Simmental Association Facebook page
u Sale listed in Sales Call and ASA’s online sale calendar with a link to sale information
Price: $2,500
Package #3: Digital-Focused Advertising
This package maintains print visibility while leveraging precision-targeted digital tools to attract new buyers, reaching them exactly when they're searching for quality Simmental genetics. If you’re looking to beef up your digital advertising efforts, this package makes it possible.
What you get:
u One full-page print ad placed in the Register or SimTalk
u One Simmental Strong Google Search ad
u One boosted post shared on the American Simmental Association Facebook page
u One exclusive eBlast
u Sale listed in Sales Call and ASA’s online sale calendar with a link to sale information
Price: $2,500
Digital Marketing Options
The American Simmental Association offers a range of powerful digital marketing tools designed to put your message, services, and genetics in front of the right audience – when and where it matters most.
Social Media
Connect with our engaged community of breeders, commercial producers, and ag professionals through highly targeted Facebook ads on the American Simmental Association Facebook page, which boasts over 12,000 followers.
Price: $500
Email
Send your message straight to our subscribers’ inboxes via eBlast. Our eBlast service delivers your customdesigned advertisement to thousands of seedstock producers, commercial cow-calf producers, and beef industry representatives.
Price: $250
Simmental.org
Get featured in the bi-weekly Sales Call and the ASA Online Sale Calendar – complete with a direct link to your sale details, making it easy for buyers to find and engage with your offering.
Price: $200
Search Engine
Join the Strand Strong Search Campaign and put your cattle in front of the right buyers by leveraging our Google Ad reach to boost your visibility and drive serious customers to your website and sales catalog.
Price: $500 (2-week campaign)
ASA PUBLICATION, INC.
Production Schedule Deadlines
the Register 2025
July/August ’25 May 21 May 28 June 6 July 15 September ’25 July 31 August 6 August 14 Sept 22 October ’25 August 15 August 21 August 28 Oct 6
November ’25 Sep 26 Oct 2 Oct 10 Nov 17
the Register 2026
2026 Calendar Oct 23 Oct 26 Nov 6 Dec 22 Dec ’25/Jan ’26 Oct 28 Oct 31 Nov 11 Dec 22 February ’26 Dec 19 Dec 23 Jan 5 Feb 9 March ’26 Jan 29 Feb 3 Feb 11 March 20 April ’26 March 2 March 4 March 13 April 20
’26 March 30 April 2 April 10 May 18 July/August ’26 May 22 May 27 June 5 July 13 SimTalk 2025 Early Fall 2025 July 18 July 24 Aug 1 Sep 8 Late Fall 2025 Sept 17 Sept 23 Oct 1 Nov 7
SimTalk 2026
January (Winter) 2026 Nov 18 Nov 21 Dec 2 Jan 12 March (Spring) 2026 Jan 16 Jan 21 Jan 30 March 9
safety area: all text and images should be within this area of 7.222 x 10 inches
trim: any text and images touching these boundaries (8.125 x 10.875 inches) is in danger of being lost in trimming
bleed area: in order for your ad to be fullbleed, the background must extend to a size of 8.375 x 11.125 inches.
Full Page Ad Guide
See graphic above for more details
Ad Sizes and Dimensions
www.simmental.org register@simmgene.com
Send all ad materials to: register@simmgene.com the Register and SimTalk are printed on a web press.
Line Screen
150 lines per inch
Camera Ready
Press quality (300 dpi) TIFF, JPEG, or PDF CMYK [US Web Coated (SWOP) or GRACoL 2006]
8.375 x 11.125 inches
Trim Size 8.125 x 10.875 inches
Live/Safety Area 7.222 x 10 inches
*camera-ready ads that are sent in as RGB will be converted to CMYK
CALENDAROF EVENTS
JUNE
4–7
AJSA Eastern Regional Classic — Harrisonburg, VA
19–22 AJSA Western Regional Classic — Tremonton, UT
JULY
6–12
AJSA National Classic — Madison, WI
SEPTEMBER
6 NC Fall Harvest Sale — Union Grove, NC (pg. 109)
10 Trennepohl Farms’ Early Opportunity Sale — Middletown, IN (pg. 37)
21 Rincker Simmentals’ Illini Elite Simmental Sale — Shelbyville, IL (pg. 35)
25 Circle Ranch’s Beef Solutions Sale — Ione, CA (pg. 13)
27 The Seedstock Connection Sale — Nolensville, TN (pg. 145)
27–28 Simbrah Synergy Sale — Giddings, TX (pg. 161)
OCTOBER
4 Horstman Cattle Company’s Factory Direct Sale — West Lafayette, IN (pg. 37)
11 Madluke Cattle Company’s Crossroads Sale — Arcadia, IN (pg. 37)
11 Trinity Farms’ Fall Female Sale — Ellensburg, WA
13 Burlap and Barbed Wire Female Sale — Clay Center, KS (pg. 59)
18 Fred Smith Company Ranch’s Extra Effort Sale — Clayton, NC (pg. 108)
18 New Direction Sale — Seward, NE
24–25 Yon Family Farms’ Maternal Roots Fall Female and Bull Sale — Ridge Spring, SC
25 7P Ranch’s 50th Annual Production Sale — Winona, TX (pg. 155)
25 The Clear Choice Female Sale — Milan, IN
25 PSA’s Fall Classic Sale — Waynesburg, PA (pg. 133)
25 Red Hill Farms’ Bull and Females of Fall Sale XI — Lafayette, TN (pg. 150)
NOVEMBER
1 Cason Pride & Joy Elite Female Sale — Russell, IA (pg. 46)
1 Irvine Ranch’s Annual Production Sale — Manhattan, KS (pg. 61)
2 Triangle J Ranch’s Female Sale — Miller, NE (pg. 104)
8 Gibbs Farms’ 20th Annual Bull & Replacement Female Sale — Ranburne, AL (pgs. 8, 9)
8 MSA Fall Harvest Sale — Springfield, MO (pg. 85)
13 Bickel Brothers’ Simmentals’ Feeder Calf Sale — Mobridge, SD
15 Lazy C Diamond Ranch’s Annual Sale — Kintyre, ND
15 Next Step Cattle Co.’s Annual Sale — Livingston, AL (pg. 10)
17 Bichler Simmentals’ 21st Annual Production Sale — Linton, ND (pg. 110)
22 C&C Farms’ Clear Vision Fall Sale — Jefferson, GA
22 Stanley Martins’ Farms Dispersal Sale — Decorah, IA
29 Trennepohl Farms’ Right by Design Sale — Middletown, IN (pg. 37)
DECEMBER
5 Yardley Cattle Co’s Focus on the Female Sale — Beaver, UT (pg. 163)
6 Jewels of the Northland Sale — Clara City, MN
6 Western Choice Simmental Sale — Billings, MT (pg. 93)
6 T-Heart Ranch and L-Cross Ranch High Altitude Female Sale — La Garita, CO (pg. 17)
13 NDSA’s Classic Sale — Mandan, ND (pg. 111)
13 North Alabama Bull Evaluation Sale — Cullman, AL (pg. 8)
13 South Dakota Simmental Association’s State Sale — Mitchell, SD (pg. 137)
14 Trauernicht Simmental’s Nebraska Platinum Standard Sale — Beatrice, NE (pg. 103)
19 Buck Creek Ranch’s Grand Event Vol. VI — Yale, OK
JANUARY 2026
9 Diamond Bar S Bull Sale — Great Falls, MT (pg. 94)
11 Bricktown National Simmental Sale — Oklahoma City, OK (pg. 127)
18 The One and Only Simmental Sale — Denver, CO (pg. 15)
20 Franzen Simmental’s Production Sale — Leigh, NE (pg. 101)
23 Double J Farms’ 52nd Annual Bull and Female Sale — Garretson, SD (pg. 136)
23 Ellingson Simmentals’ Annual Production Sale — Dahlen, ND (pg. 114)
24 Cow Camp Ranch’s Annual Spring Bull Sale — Lost Springs, KS (pg. 56)
24 J&C Simmentals’ Annual Bull Sale — Arlington, NE (pg. 101)
25 Triangle J Ranch’s Bull Sale — Miller, NE (pg. 104)
4 Klein Ranch’s Heart of the Herd Sale — Atwood, KS (pg. 59)
5 22nd Annual Cattleman’s Kind Bull Sale — San Saba, TX (pg. 158)
5 Keller Broken Heart Ranch’s Annual Production Sale — Mandan, ND (pg. 115)
6 Eichacker Simmentals’ Annual Production Sale — Salem, SD (pg. 138)
7 Cason’s Price and Joy Spring Bull Sale — Russell, IA (pg. 46)
7 Gibbs Farms’ 3rd Annual Spring Sale — Ranburne, AL (pgs. 8, 9)
7 Trinity Farms’ Generations of Excellence Sale — Ellensburg, WA
12 B&B Simmental’s Bull and Heifer Auction Sale — Gregory, SD (pg. 136)
14 Carcass Performance Partners’ Bull Sale — Lucedale, MS (pg. 80)
14 Gonsior Simmentals’ 26th Annual “In the Heartland” Sale — Fullerton, NE
20 3C Christensen Ranch and NLC Simmental Ranch 54th Annual Production Sale — Wessington, SD (pg. 139)
20 Black Summit Annual Bull Sale — Powell, WY (pg. 180)
20 Colorado Select Bull Sale — Fort Collins, CO (pg. 104)
21 Lechleiter Simmentals’ Annual Bull Sale — Loma, CO (pg. 16)
21 Ohio Beef Expo Eastern Spring Classic Sale — Columbus, OH (pg. 119)
21 Red Hill Farms’ More Than a Bull Sale XXI — Lafayette, TN (pg. 150)
21 TeKrony Brothers Simmental’s 14th Annual Bull Sale — Clear Lake, SD (pg. 141)
23 Bridle Bit Simmentals’ All Terrain Bull Sale — Walsh, CO (pg. 16)
23 T-Heart Ranch’s High-Altitude Bull Sale — La Garita, CO (pg. 17)
25 Diamond H Ranch’s Annual Production Sale — Victoria, KS (pg. 58)
28 Clear Choice Bull Sale — Milan, IN
28 T-Heart Ranch’s High-Altitude Bull Sale — La Garita, CO (pg. 17)
APRIL 2026
4 McDonald Farms’ 23rd Annual “Pick of the Pen” Bull Sale — Blacksburg, VA (pg. 166)
4 Belles and Bulls of the Bluegrass — Lexington, KY (pg. 66)
4 The Gathering at Shoal Creek — Excelsior Springs, MO (pg. 89)
25 Clear Choice Customer Sale — Milan, IN
25 Cow Camp Ranch’s Spring Turn-Out Sale — Lost Springs, KS (pg. 56)
RATES & POLICIES
SimTalk is an 81/8 x 107/8-inch publication produced by the Register, the official publication of the American Simmental Association. Published four times annually, SimTalk is a glossy, full-color publication with a circulation that targets commercial users of SimGenetics. Advertising in SimTalk provides a unique opportunity to brand and trademark your program to thousands of potential customers. If you are serious about communicating with the commercial beef business, consider an advertising presence in every one of our four annual issues.
Nancy Chesterfield 406-587-2778
nchesterfield@simmgene.com
Rebecca Price 406-587-2778
rprice@simmgene.com
Subscriptions
• Domestic $50/year
• First Class $100/year
• All International $150/year (USD)
ASA PUBLICATION,
One Genetics Way Bozeman, Montana 59718 406-587-2778
register@simmgene.com
ST
Advertising rates are for camera-ready ads only. Additional design charges will apply to any ad designed by ASA Publication, Inc.
SimTalk deadlines for publication: Sales Close Ad Materials Camera Ready Approx Mail Date
Early Fall 2025 July 18 July 24 Aug 1 Sept 8
Late Fall 2025 Sept 17 Sept 23 Oct 1 Nov 7
January (Winter) 2026 Nov 18 Nov 21 Dec 2 Jan 12
March (Spring) 2026 Jan 16 Jan 21 Jan 30 March 9
Sire Source 2026 March 5 March 9 March 13 April 20
A non-refundable $50.00 fee will be assessed if a client does not meet deadlines or if the client commits to advertising and cancels after the deadline or if the ad must be dropped to ensure on-time publication. Ad materials (including photos) must be in the SimTalk office by the dates listed above. SimTalk, which mails by bulk rate, assumes no responsibility for actual receipt date.
Digital Advertising
The ASA offers a variety of digital advertising options. For more details, visit simmental.org.
Layouts & Proofs
Every effort will be made to provide proofs on all ads, if all ad materials arrive in the SimTalk office prior to the deadline and a correct email address or fax number is provided.
Terms
All accounts are due and payable when invoiced. Interest charges of 1.5% per month (18% APR) will be added to accounts 30 days past due. If an account becomes 60 days delinquent, all ASA Publication, Inc., work may be suspended until full payment is made. After review by the ASA Executive
Committee, ASA privileges may be denied to those with accounts over 90 days delinquent.
Advertising Content
SimTalk and its staff assume no responsibility or obligation to verify the accuracy and truthfulness of advertising copy submitted to SimTalk. However, SimTalk reserves the right to reject any advertising copy or photo which SimTalk deems unsuitable for publication for any reason, including copy or photographs that are false or misleading. SimTalk assumes no responsibility for the accuracy and truthfulness of submitted print-ready ads. Advertisers shall indemnify and hold harmless SimTalk for any claims concerning advertising content as submitted. Advertising containing pedigrees or statements regarding performance must conform to records kept by the American Simmental Association. Copy deviating from official records may be changed as necessary without advertiser consent.
Editorial Policy
Opinions expressed are the writers’ and not necessarily those of SimTalk. Photographs are welcome, but no responsibility is assumed for material while in transit or while in the office.
