Magazine 1 eng

MAGAZIN

NO 1•2015

favourites

BLACKWHITE Classic chef jackets, unchanged since 1963 on page 4.

rain

SEGERS IN AND SHINE

o t k c a B BASICS

Learn how to take care of your garments on page 9.

This year's most priceworthy garment on page 10.

Chef coat anatomy LENA RESLOW DESCRIBES THE FEATURES THAT MAKE ALL THE DIFFERENCE

M A G A Z I N E

p 04 p 08 p 10 p 12 p 13

CLASSIC CHEF JACKETS Chef jackets men/women p.05 Apronsp.06 Chef hats p.06 Trousersp.07

NEWS STORY - SEGERS FOCUS ON RAW MATERIALS How to take care of your Segers garmentp.09 Towelsp.09

PRICEWORTHY CHEF JACKETS Black and white chef jacketsp.11

THINGS YOU DIDN'T KNOW ABOUT SEGERS

COLOURFUL CHEF JACKETS Coloured chef jackets, men p.13 Coloured chef jackets, women p.14-15 Coloured hats p.15

This catalogue is printed on chlorine-free paper and complies with the SIS requirements for Swan Eco-labelled paper.

New year, same chef jackets 2015 sees the 72nd anniversary of Segers' business. Ever since 1943, we have been supplying Sweden's elite chefs with garments that are both practical and smart. Over the years, we have introduced more choice and improved the quality of our materials and other features. However, we have not changed the look of our chef jackets in any way. The last time we altered our chef coat was in 1963. You could say it's a modern classic. Maybe that's the reason why Sweden's most eminent chefs choose to cook classic gourmet dishes dressed in Segers' garments.

In this first copy of Magasin Segers, we have mixed our classic models with our selection of colourful jackets and shirts and our extra price-worthy range. In other words, here there's something for everyone, for a long time to come. No matter what garment you choose, the quality is the best possible. You can read more on page 8 about how we ensure your garments live on year after year despite an endless number of washes.

Enjoy your read!

MIA KINN MARKETING MANAGER AT SEGERS

Good taste is an art, both when it comes to clothes and food.

News of the year: unchanged since 1963 Black and White, Coq Au Vin, Moules Mariniere‌ Classic recipes remain unchanged year after year. The same goes for our chef coat which has looked the same since 1963. If you prefer a classic kitchen and traditional techniques, we have a matching wardrobe up our sleeve. Work with stylish combinations of black and white for that balanced look that allows the chef to focus on what really matters - creating a memorable meal.

SEE SEGERS' ENTIRE RANGE AT SEGERS.SE

men

men

Chef coat with short sleeves

Chef coat with long sleeves

2327 253 Short-sleeved chef coat in soft, comfortable satin.

Straight model with back seams and removable stud buttons.

You can easily hang up the shirt after a long working day thanks to the practical loop at the neck.

A satin-weave chef coat is perfect when you want to add a feeling of exclusiveness to your cooking. Satin has a slightly glossy finish that gives the garment lustre at the same time as it is soft and comfortable.

5 2 % P O LY E S T E R / 4 8 % C O T T O N Q U A L I T Y: 2 5 3

45,71 EX VAT 2330 253 52% polyester/48% cotton, PRICE: CA 39,29 EX VAT 1330 651 100% cotton, PRICE: CA

Q U A L I T Y: 6 5 1

COLOUR: 000 WHITE

COLOUR: 000 WHITE

SIZE: C44–C60

SIZE: C44-C60, C62/64, C66/68

WASH: 85°C

PRICE: CA

39,29

WASH: 85°C

EX VAT

women

women

Chef coat with long sleeves

Chef coat with long sleeves

1335 253 Classic double-breasted chef coat in satinweave which gives a lustre effect. The model is waisted with bust darts and removable stud buttons. A loop at the neck makes it easy to hang the shirt up on a hook.

1335 651 Classic double-breasted chef coat in high-quality satin-weave cotton. This model also has removable stud buttons.

A loop at the neck makes it easy to hang the shirt up on a hook.

100% COTTON

5 2 % P O LY E S T E R / 4 8 % C O T T O N

Q U A L I T Y: 6 5 1

Q U A L I T Y: 2 5 3

COLOUR: 000 WHITE

COLOUR: 000 WHITE

SIZE: C36–C50 WASH: 85°C

SIZE: C36–C50 WASH: 85°C

PRICE: CA

PRICE: CA

39,29 EX VAT

PAGE 5

45,71 EX VAT

Chef's hat with elasticated back 1706 201/203/622 Chef's hat with elasticated back. A classic chef's hat combined with comfort and good fit. Perfect for the innovative chef.

5 2 % P O LY E S T E R / 4 8 % C O T T O N Q U A L I T Y: 2 0 1 / 2 0 3 / 6 2 2 COLOURS:

0 1 9 P E P I TA , 0 1 5 B L A C K

PRICE: CA

11,79 EX VAT

000 WHITE

PRICE: CA

11,31 EX VAT

SIZE: S/M, L/XL WASH: 85째C

Classic waist apron

Classic bib apron

5987 280 Practical waist apron for the experienced chef.

On the right-hand side, there is a handy pocket with both a pleat and a key strap. There is a loop so you can easily hang up the apron when you finish for the day.

5986 280 A easy-to-use bib apron with an adjustable neck strap. On the right-hand side, there is a handy pocket with both a pleat and a key strap. After a long day, you can easily hang up the apron using the handy loop.

6 5 % P O LY E S T E R / 3 5 % C O T T O N

6 5 % P O LY E S T E R / 3 5 % C O T T O N

Q U A L I T Y: 2 8 0

Q U A L I T Y: 2 8 0

COLOURS: 000 WHITE, 002 NAVY &

COLOURS: 000 WHITE, 002 NAVY &

015 BLACK

015 BLACK

SIZE: CA 75 X 85 CM

SIZE: CA 75 X 95 CM

WASH: 85째C

PRICE: CA

WASH: 85째C

10,60 EX VAT

PRICE: CA

SEE SEGERS' ENTIRE RANGE AT SEGERS.SE

11,67 EX VAT

A stylish look is a recipe for success.

women

men

Women's trousers

Men's trousers

8618 201 Stylish trousers with a somewhat narrower fit and leg for a smart and comfortable look. The trousers have a full waistband with belt loops and practical side pockets. There is a decorative jetted back pocket. [passpoalerad är felstavat på svenska]

8619 201 Chef trousers for men with a somewhat narrower fit and leg for easy mobility in the kitchen. The trousers have a full waistband with belt loops and a jetted back pocket. [passpoalera felstavat på svenska] The side pockets enable you to have essential items close at hand.

6 5 % P O LY E S T E R / 3 5 % C O T T O N

6 5 % P O LY E S T E R / 3 5 % C O T T O N

Q U A L I T Y: 2 0 1

Q U A L I T Y: 2 0 1

COLOUR: 015 BLACK

COLOUR: 015 BLACK

SIZE: C34-48

SIZE: C44–C60, 146-154

WASH: 85°C

PRICE: CA

WASH: 85°C

35,60 EX VAT

PRICE: CA

PAGE 7

35,60 EX VAT

Segers focus on raw materials

A chef coat's life is long and eventful. You will seldom find out what secrets it holds since it is designed not to reveal anything! All the "ingredients", from cloth to buttons, have been carefully chosen so your garment will last for a long time, unaffected by its many trips between kitchen and washing machine.

This last topic is something that Lena Reslow

The cloth material is the most important factor.

is an expert on. For almost 10 years, she has

"In our basic range, we often use satin-weave

been Segers' product manager and has en-

or twill-weave cloth which has a mix of 65 %

sured that their range of clothing has been con-

polyester and 35 % cotton. This is an estab-

tinually developed. Product development is a

lished mix in the trade and it makes the clothing

key issue for Segers and, just as with cooking,

durable. The more polyester, the better the gar-

the quality of the raw materials is crucial for the

ment can withstand wear and tear," says Lena.

end result. That is why the "ingredients" of the garments are chosen with the greatest care.

The high polyester content enables the basic range to tolerate wash temperatures of up to 85째C or the equivalent industrial wash. But it's not just the cloth that has to be durable. The

A restaurant kitchen is stressful and hot. The

different features of the garment,

high tempo is perhaps not noticeable in the din-

like the seams, are at least as im-

ing room but behind the scenes it's full speed

portant. Here, Segers use thread

ahead, from early morning to late evening. Gra-

that is 100% polyester. The buttons

vy stains, cooking fumes and sweat are liter-

are also important. The classic chef

ally everyday food for the clothing. No matter

jackets have stud buttons that are

whether the restaurant washes the clothes

removed before washing. Our range

itself, sends them away for cleaning or rents

also has single-breasted shirts with

clothes straight from a laundry, the process

concealed press stud buttons. Plas-

means wear and tear for the clothing. The key

tic buttons are also used sometimes

to a successful restaurant kitchen is to treat the

and here too, Lena and her col-

chefs' clothing like any other basic commodity;

leagues have done a lot of thinking.

having several sets and using high-quality material will pay off in the long run.

All the parts of a chef coat before they are sewn together. Photo: Grafia

PAGE 8

How to take care of your Segers garment • Dark garments may contain excess dye. Wash before use.

• Blood - Remove the stain immediately with cold water.

Then wash with hot water and enzyme detergent containing perborate.

• Follow the washing instructions on the garment label.

• Hand-washing is not more gentle on the garment than machine

• Fat - Remove immediately using acetone, petrol or methylated spirit, with a minimum of liquid.

washing.

• Temperatures lower than those recommended can cause colour loss.

• Do not use too much fabric softener. It causes pilling.

• Hand disinfectant – You can remove stains by pouring a teaspoon of citric acid in the washing machine.

Do not mix white and colour wash.

• Heavily soiled wash must not be washed with light fabrics.

• Coffee - Remove with hot water and enzyme detergent containing perborate.

• Never wash socks and wool with woven materials.

• Special stain removal is done before washing.

• Always try to remove stains while they are "fresh".

• Ballpoint pen - Remove with methanol or methylated spirit. Rinse with water.

• Do not pack the machine too full. This may cause permanent creasing.

• Never soak overnight. Run a soaking programme instead.

"We use nylon buttons for garments that must

inaugurate a new production plant in Pakistan.

er and short-sleeved shirts are becoming more

be able to withstand industrial washing. To pre-

Sustainable production is important for Segers.

and more popular. Lena says that different cloth

vent colour loss, we use plastic buttons that

That means, for example, that the basic collec-

materials may also be on the way in.

have been coloured all the way through. In that

tion is OEKO-TEX® certified which means that

"Producing cotton is a energy-consuming pro-

way, the colour cannot wear off, no matter how

the materials and accessories have very little or

cess in many ways. Certain findings indicate

many times the item is washed," says Lena.

no remains of toxins or chemicals. The certifica-

that cotton production is going to peak as ear-

tion is renewed every year.

ly as in 2025. A future challenge will be to find

Segers' production started in Borås in 1943.

It is difficult to forecast the future of chef's cloth-

cost-efficient alternatives."

The main office is still located here. Production,

ing. Cooking is a traditional profession and is

however ,has been moved abroad: in 1995, a

still dominated by double-breasted jackets with

factory was opened in Estonia, in 2005 in the

stud buttons. However, Lena has noticed one

Ukraine and this year, 2015, we are going to

change: sleeve length is gradually getting short-

Towel with a blue stripe

Blue towel

Black and white towel

1800 699 Suitable as a chef's towel. 6 pack.

1807 699 Suitable as a chef's towel. 6 pack.

1810 699 Suitable as a chef's towel. 6 pack.

100% COTTON

100% COTTON

100% COTTON

Q U A L I T Y: 6 9 9

Q U A L I T Y: 6 9 9

Q U A L I T Y: 6 9 9

COLOUR: 068 WHITE/BLUE STRIPE

COLOUR: 005 BLUE

COLOUR: 015 BLACK/WHITE STRIPE

SIZE: 50 X 70

SIZE: 50 X 80

SIZE: 50 X 70

WASH: 85°C

WASH: 85°C

PRICE: CA

16,31 EX VAT

PRICE: CA

17,74 EX VAT

PAGE 9

WASH: 60°C

PRICE: CA

23,69 EX VAT

Good taste doesn't have to cost Making "stone soup" can be better than it sounds! Sometimes good taste is found in simple things. Here, we have brought together the most priceworthy garments in our basic range. They are of equally good quality but exclusive features have been replaced with simpler alternatives. In that way, you get a garment that is of good quality but it doesn't cost the earth.

SEE SEGERS' ENTIRE RANGE AT SEGERS.SE

Single-breasted chef coat

Single-breasted chef coat

1053 201 A short-sleeved shirt with a somewhat narrower fit so you can cook with easy mobility. The concealed buttons give a stylish look and the hard-wearing press stud buttons withstand high-temperature washing.

6 5 % P O LY E S T E R / 3 5 % C O T T O N

1057 201 The chef shirt with long sleeves has a narrower fit than our chef jackets. You button it using the concealed press stud buttons that are sewn onto the inside of the shirt.

The shirt has vertical seams both front and back to give a tapering effect.

Q U A L I T Y: 2 0 1

6 5 % P O LY E S T E R / 3 5 % C O T T O N

COLOUR: 000 WHITE & 015 BLACK

Q U A L I T Y: 2 0 1

SIZE: C44–C60

COLOUR: 000 WHITE & 015 BLACK

WASH: 85°C

SIZE: C44–C60

PRICE: CA

23,57 EX VAT

WASH: 85°C

PRICE: CA

23,57 EX VAT

Double-breasted chef coat

Double-breasted chef coat

Double-breasted chef coat with back seams. This coat is a straighter model with a loop at the neck for easy hanging.

This is a classic straight chef coat with short sleeves and back seams.

The practical loop at the neck makes it easy to hang up.

1601 201 The model is also available with removable stud buttons.

1603 201 The model is also available with removable stud buttons.

1605 201 The model is also available with concealed press stud buttons.

1607 201 The model is also available with concealed press stud buttons.

6 5 % P O LY E S T E R / 3 5 % C O T T O N

6 5 % P O LY E S T E R / 3 5 % C O T T O N

Q U A L I T Y: 2 0 1

Q U A L I T Y: 2 0 1

COLOUR: 000 WHITE & 015 BLACK

COLOUR: 000 WHITE & 015 BLACK

SIZE: C44–C64 WASH: 85°C

SIZE: C44–C64 WASH: 85°C

PRICE: CA

PRICE: CA

24,88 EX VAT

PAGE 11

24,88 EX VAT

Segers care about the environment

Segers care about people We have drawn up a Code of Conduct and follow the recommendations in ISO 62000. These two instruments ensure that we, our production units and our suppliers work in a socially, ethically and environmentally responsible way and that we respect human rights.

We are ISO 14001 certified. That means we consider the environment when we choose our materials, means of transport and methods of work. Our clothes are certified in accordance with OEKO-TEX速 Standard 100 which means they contain no substances that are injurious to health.

religion

SEGERS

social

YES

SOCIAL supplier RESPONSIBILITY rights

logistics

good

code of conduct

workwear

worth

financial

color

corporate sex skin timeTO

strong CSR

environment

2015

1963

1.61 metres of cloth are needed to make a chef coat...

In 1963, a chef coat cost SEK 22. With today's monetary value, that's the equivalent of SEK 224 which is almost exactly what our jackets cost today.

PAGE 12

... and 175 metres of thread are needed to sew it together.

Clothes for people who eat with their eyes Satisfy all your senses by adding a generous splash of colour to your cooking. Mix and match the nine different shades to suit your liking and get a palette of taste and colour that is something really special. Because our materials and dyes are of a high quality, we ensure your clothing will not fade, even after numerous washes.

Coloured chef coat 5330 201 Coloured chef coat with shorter sleeves in a classic straight model. This is a garment for the chef who likes versatility. This is achieved partly through practical features like the loop at the neck and a pen pocket on the left sleeve and also through the many colours that you can alternate between.

5331 201 Classic straight chef coat with back seams. The rock has removable stud buttons and a practical double pocket on the left sleeve which is handy for storing pens.

The wide choice of colours helps you to find the right coat that will go perfectly in your kitchen.

6 5 % P O LY E S T E R / 3 5 % C O T T O N Q U A L I T Y: 2 0 1 C O L O U R S F R O M T H E L E F T: 0 2 4 S A N D , 0 3 2 O R A N G E , 0 4 1 R E D , 0 4 3 D A R K R E D , 0 2 8 B R O W N , 0 1 5 B L A C K , 0 0 2 N A V Y, 0 1 4 G R E Y & 0 0 5 B L U E SIZE: C44–C60 WASH: 85°C

PRICE: CA

40,71 EX VAT PAGE 13

women

Chef coat with non-removable buttons 4530 252 Stylish chef coat with short sleeves. The coat has non-removable buttons and a bust dart for the best possible fit. It also has practical features like a double pocket for pens on the left sleeve and a loop at the neck for easy hanging.

5 2 % P O LY E S T E R / 4 8 % C O T T O N Q U A L I T Y: 2 5 2 C O L O U R : 0 0 0 W H I T E , 0 0 2 N A V Y, 0 1 5 BLACK, 024 SAND, 043 DARK RED & 053 CERISE SIZE: XS-XXL WASH: 85째C (BLACK 60째C)

PRICE: CA

SEE SEGERS' ENTIRE RANGE AT SEGERS.SE

38,21 EX VAT

women

women

Chef coat with long sleeves

Chef coat with short sleeves

1340 201 This chef coat has a smart double-breasted front with eight removable stud buttons. This is a classic model, slightly waisted for a more close-fitting look. On the left sleeve, there is a practical, double pocket for storing pens.

1332 201 Chef coat with short sleeves in a classic, slightly waisted model with bust darts and back seams. The coat also has removable stud buttons and a practical double pocket on the left sleeve which is handy for storing pens.

6 5 % P O LY E S T E R / 3 5 % C O T T O N

6 5 % P O LY E S T E R / 3 5 % C O T T O N

Q U A L I T Y: 2 0 1

Q U A L I T Y: 2 0 1

COLOUR: 015 BLACK

COLOUR: 015 BLACK

SIZE: C36–C50

SIZE: C36–C50

WASH: 85°C

PRICE: CA

24,88

WASH: 85°C

EX VAT

PRICE: CA

24,88

EX VAT

Segers' clothes are made from a combination of polyester and cotton. The materials are dyed separately which gives long-lasting colour that is retained despite frequent washing.

Coloured hat 1706 201 Classic chef hat with elasticated back for comfort and good fit. Alternate between several different colours to suit your own good taste.

6 5 % P O LY E S T E R / 3 5 % C O T T O N Q U A L I T Y: 2 0 1 C O L O U R S F R O M T H E L E F T: 0 1 5 B L A C K , 0 0 2 N A V Y, 005 BLUE, 028 BROWN, 043 DARK RED, 041 RED, 032 ORANGE SIZE: S/M, L/XL WASH: 85°C

PRICE: CA

PAGE 15

11,79 EX VAT

Segers is the market-leading manufacturer of practical clothing for human interaction. In addition to a wide range of basic garments, Segers also does design collections and conceptual ideas. This enables you to integrate visual expression with the actual experience of food, setting and people because we are convinced that your staff's clothing is a vital part of the overall experience.

Segers Fabriker AB Address, Företagsgatan 30, 504 64 Borås Phone +46 33-23 10 00 • www.segers.se • info@segers.se