Magazine3 eng

NUMMER NO 3 ••2015 2015

SERVICE

in focus

The ingredients for a world-class experience

MEALTIMES ARE A

platform FOR

H U M A N

CONVERSATIONS For Carl Jan Granqvist, dinner is more than just food.

GET STYLISH WITH

YOUR SERVICE Products which raise the bar on your personal strength.

first

IMPRESSIONS LAST 'Årets Servitör' Waiting Staff of the Year 2011 winner, Ludvig Jureskog, on how good service impacts the dining experience.

MAGAZINE

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0 3 A N O C E A N O F OP P O RT U N I T I E S Navy blue garments suitable for both day and night.

P. 0 6 M E E T C A R L J A N G RAN Q V I S T Foodies throughout Sweden explain the balance between food and people.

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C HI C

B L AC K

Sober black clothing allows a more elegant expression.

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TW O

SH A D E S

O F

G R E Y

Choose mixed anthracite for a timeless look.

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SH IRT S

T H AT

STA N D O U T

DR E S S I NG FO R A R O L E HAS N E VE R B E E N S I MPL E R

Browse through a colour scheme from red to blue and patterns from checked to paisley.

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WA I T I N G

Visible comfort

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WA IT I N G

O F TH E

Doing your job properly is particularly important when you are

S TAF F

working to create experiences for others. One way of making

Y E A R

things simpler for your staff is to make a good impression by

Ludvig Jureskog on the importance of winning service.

providing them with good-fitting and comfortable clothing, meaning they can put their efforts into what really matters a great welcome for customers. Here at Segers, we have decades of experience in the field, and will happily help you find

O N

T H E

C O V E R

the right items amongst our wide range of clothing. Why not start by taking a look through this issue of Magazine Segers?

JACKET 7220 515 002 - 152,86 EURO SHIRT 1226 998 601 - 43,93 EURO

O N

T H I S

PA G E

M I A

K I N N

Marketing manager at Segers

JACKET 7219 515 002 - 186,67 EURO SHIRT 1215 998 603 - 48,21 EURO CHINOS 8627 640 024 - 49,88 EURO

Prices applicable as of 1 October 2015.

Segers reserves the right to make changes and does not assume liability for any typographical errors in the price lists. All prices are EURO

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JACKET 7220 515 002 - 152,86 EURO | SHIRT 1226 998 602 - 51,07 EURO | TROUSERS 8474 515 002 - 98,69 EURO

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WA I S T C O AT 6 0 0 8 5 1 5 0 0 2 - 8 8 , 4 5 E U R O | S H I RT 1 2 2 6 3 0 6 0 7 8 - 4 1 , 4 3 E U R O | S K I RT 2 3 1 6 5 1 5 0 0 2 - 7 7 , 7 4 E U R O

01 ACCESSORIES Available to order, price on application.

02 TROUSERS, MEN'S 8481 515 44/54/2% Wool/Polyester/Lycra. C44–C60, C146–C154. Two-way stretch. Tighter design, smooth front, hook-and-eye waistband, loops.

Angled front pockets and back pockets.

Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 102,50 EURO 0 3 S H I R T, M E N ' S 1 2 1 5 & S H I R T, LADIES' 1226 Read more about out shirts on pages 16-17.

0 4 J A C K E T, M E N ' S 7 2 1 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60, C146–156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel.

Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester.

Length centre back 75 cm. Dry-clean.

Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 186,67 EURO

05 SKIRT 2316 515 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Straight cut with waistband, pockets, right with key loop. Zipper, box pleat at centre back. Lining 100% polyester.

Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 77,74 EURO 0 6 W A I S T C O A T, W O M E N ' S 6 0 0 8 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Seams over the bust and at the back. Breast pocket and side pockets.

Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 53 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 88,45 EURO 07 CHINOS, MEN'S 8627 640 100% cotton. C44–60, C144–154. Garment washed. Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets.

Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand.

Price: 49,88 EURO

08 CHINOS, WOMEN'S 8622 640 100% cotton. C34-48. Garment washed.

Slim fit and leg width. Full waistband with belt loops. Button fly. Side pockets. Slash pockets, back. Wash 60°C. Qual 640: 015 black, 024 sand.

Price: 49,88 EURO 0 9 J A C K E T, W O M E N ' S 7 2 2 0 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets.

Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 152,86 EURO

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C AR L J AN G RA NQVIS T IS S WEDE N'S MOST FAMOUS RE STAURAT EUR AN D F O O D & W I N E C O N N O I S S E U R . A F T E R S P E N D I N G A L L H I S L I F E I N G A S T R O N O M Y, H E I S THE GO -TO EXP ER T ON EV ERY T HING T O DO W IT H EAT ING, FROM H O W T O M AK E A BA S IC L OBS TER S TOCK, T O HOW T O TAKE CARE OF Y OUR GUES T S I N T H E B E S T P O S S I B L E WAY. F O R S E G E R S M A G A Z I N E , H E W I L L R E V E A L THE SE C RETS F O R CREATING T HE GOLD STANDARD OF ME AL T IME S.

To a Swede, at least, Carl Jan Granqvist

cialist and an academic has really re-

over 185 billion every year. A total of

Swedish gastronomy: Tore Wretman,

hardly needs any introduction. For

laxed me. I can always cobble together

150,000 people are employed in the

who ran Operakällaren restaurant, and

decades he has been with us in our

a lobster stock," laughs Carl Jan, "as I

experience industry, and we can clearly

Tore's predecessor Agnar Meurling who

kitchens, ready to teach us and get

know that half of what I need to know is

see that we are competitive at an inter-

ran the Rosenbad public house empire,

us to dare to investigate new gas­

available online."

national level."

before it became government offices.

of 69, he is still breaking new ground.

Saxå Herrgård, which is also a hotel

A CONNOISSEUR IS BORN

His latest project is ambitious - creat­

and restaurant, has been in Carl Jan's

Carl Jan's significant interest in all things

the whole was not forgotten. Work­

ing a training session which will main­

ownership since 1984. However, it is far

foodie has been with him since his ear-

ing with the nation's foremost artists

tain and strengthen Europe's role as a

from Carl Jan's only project. Many peo­

ly days. Meals were always a key point

and designers was of course a given.

culinary destination. The training, which

ple (at least in Sweden) will recognise

during his childhood growing up outside

The staff uniforms were developed to

combines culinary experience with art,

him from TV, working as wine connois­

Örebro. His mother loved parties and

radiate elegance as well as fulfilling a

crafts and science, goes by the name

seur and dancing till he dropped in the

said that everything outside mealtimes

practical function. Operakällaren's white

Aptitum and will result in an MA degree

show Let's Dance.

was simply a shipping route to them.

jackets, fastened with buttons and with

- something which is not currently avail­

He is also Visiting Professor Emeritus in

"I learned from an early age that meal­

a stand-up collar, allowed the serving

able within gastronomy. The training

the art of food at Norsk hotellhøgskole,

times are a platform for human conver­

staff to avoid shirts and bow ties, and set

is based around five scientific areas:

which is part of the University of Stavan­

sations, where democracy is nurtured,"

a new industry standard. All the jackets

a core set of values, climate, terroir,

ger, and has an honorary PhD in Culi­

explains Carl Jan.

also had shoulder straps, which indicat-

habitat and technology.

nary Arts from the School of Hospitality,

The core set of values is that the Christian

Meal Science and Culinary Arts at the

The fact that both his parents were

and cut gave the wearer a slim silhouette

meal time is based on a starting point of

Grythyttan campus at Örebro University.

teachers had a positive effect on Carl

and was accompanied by black trou-

'love and understanding'. Climate – we

In 1972, Carl Jan took over Grythyttans

Jan's development. At an early stage,

sers, socks and shoes.

all eat differently, whether we're a Sicilian

Gästgivaregård country inn, which he

it was discovered that Carl Jan had

"These days, waiting staff have experi-

fisherman or a Sami reindeer herder,

then ran for over 30 years. In the 1990s,

dyslexia, something which his parents

enced a kind of demotion in Sweden.

dependent on our climate. Terroir is a

he became involved in and founded

remedied by simply finding other ways

We have been inspired too much by

French term, based around knowledge

Måltidens Hus and the School of Hos­

for him to absorb and memorise infor­

America, where waiting staff are not

of the soil and water. Habitat is knowing

pitality, Meal Science and Culinary Arts

mation. The teaching method of using all

treated with dignity. If Sweden and Eu-

what type of plants, trees, animals and

in Grythyttan. At the very least, you can

the senses to absorb information, also

rope are to remain attractive tourist des-

fish live in and on the terroir.

say that Carl Jan has put the little town

applies to food. Meals are a sensory

tinations, we need to retain our roots,

Technology means the knowledge of

very firmly on the map! Today, the course

enriching experience where taste, smell,

otherwise the experience is diminished,"

Besides serving the country's best food,

tronomic delights. And despite his age

ed the wearer's rank. The jacket design

says Carl Jan, who himself places a lot

technology to prepare meals, as well as

of importance of the whole experience

the technology to manage and prepare the raw ingredients.

These areas of expertise together cre­ ate a cross-disciplinary insight into the complexity of a meal time. The theo­ retical sections should be able to be taken in English, via distance learn­ ing, whilst the technical sections must be taken in an advanced lab. Next to Carl Jan's home, Saxå Herrgård, just outside of Filipstad, is Saxå Bruk. The blast furnace building, which is a giant pot where iron has been melted for over 500 years, is an industrial monument of

they both put a lot of effort in ensuring

ABOUT CARL JAN GRANQVIST

in his meals.

AGE: 69 BORN: HIDINGE, ÖREBRO COUNTY FA M I LY: S O N , C A R L J O H A N , 2 3 B R I E F E D U C AT I O N A L H I S T O R Y: A R T H I S T O R Y AT S T O C K ­ H O L M U N I V E R S I T Y, V I R G I N S K A S C H O O L O F R E S TA U R A N T D E PA R T M E N T I N Ö R E B R O , O P E R A K Ä L L A R E N ' S I N T E R N A L TRAINING, VIN OCH SPRIT AB'S INTERNAL TRAINING. A C H I E V E M E N T S : I N N K E E P E R AT G R Y T H Y T TA N S G Ä S T G I ­ VA R E G Å R D C O U N T RY I N N F O U N D E R O F G R A P P E , S C A N ­ D I N AV I A ' S F I R S T W I N E S T O R A G E C E L L A R . F O U N D E R O F M Å LT I D E N S H U S I N O R D E N , G R Y T H Y T TA N . F O U N D E R O F T H E ( N O W C L O S E D ) 1 M I C H E L I N S TA R R E S TA U R A N T L E I J O N T O R N E T I N G A M L A S TA N .

His own formula for a successful dinner has three strands: rhetoric, linguistics and semantics. It is about analysing the guest's needs through curiosity and questioning, as well as guiding the indi­ vidual through the experience, Carl Jan explains: "A successful dinner is about taking care of the guests verbally. It's something of an Achilles' heel for the Swedes; we generally find it difficult to express knowl­

national importance. This is where the

edge, happiness and warmth. If you're

technical centre will be established.

successful, you instil confidence and the

When we interviewed Carl Jan, he was

has created around 3000 degree grad­

sight and hearing all play a role. The con­

guest feels comfortable. It is incredibly

in full swing organising and preparing

uates in Culinary Arts and a large num­

cept is known as the Sapere method,

important to have interdisciplinary and

meals for the chamber music festival

ber of Sweden's leading chefs, serving

and Carl Jan was an early introducer of

holistic thinking; that as a specialist, you

in Saxå, which is celebrating its 30th

and waiting staff, and sommeliers were

this method to learning in Sweden.

have to radiate professionalism and hap­

anniversary.

trained here. Something which Carl Jan

"I rarely cook food for myself these

is evidently proud of.

In other words, the whole of all the parts

days, but I am trained in both gour­met

"Our industry is growing faster than

is incredibly important, at least if you ask

cooking and service. Being both a spe-

Sweden's GNP and has a turnover of

Carl Jan - who recalls two pioneers in

M A G A Z I N E

piness - it's fun to meet guests!

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JACKET 7222 515 015 -

164,76 EURO | SHIRT 1226 306 053 - 41,43 EURO | SKIRT 2319 515 015 - 77,74 EURO

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J A C K E T 7 2 1 9 5 1 5 0 1 5 - 1 6 8 , 6 7 E U R O | WA I S T C O AT 6 0 0 9 5 1 5 0 1 5 - 8 8 , 4 5 E U R O | S H I RT 1 2 1 5 9 9 8 6 0 1 4 3 , 9 3 E U R O | T R O U S E R S 8 4 8 1 5 1 5 0 1 5 - 1 0 2 , 5 0 E U R O

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JACKET 7220 515 015 - 152,86 EURO | SHIRT 1226 305 015 - 41,43 EURO | JEANS 8620 279 076 - 51,07 EURO

0 1 J A C K E T, M E N ' S 7 2 1 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60, C146–156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel.

Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester.

Length centre back 75 cm. Dry-clean.

Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 186,67 EURO

0 5 S H I R T, M E N ' S 1 2 1 5 & S H O R T, W O M E N ' S 1 2 2 6 Read more about out shirts on pages 16-17.

02 ACCESSORIES Available to order, price on application.

06 TROUSERS, MEN'S 8481 515 44/54/2% Wool/Polyester/Lycra. C44–C60, C146–C154. Two-way stretch. Tighter design, smooth front, hook-and-eye waistband, loops. Angled front pockets and back pockets. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 102,50 EURO

0 3 W A I S T C O A T, M E N ' S 6 0 0 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60.

Two-way stretch. Breast pocket and two side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 58 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 88,45 EURO

07 JEANS, WOMEN'S 8620 279 73/27% Cotton/Polyester stretch T400.

C34–C48. Denim. Classic five pocket model, side pockets, back pockets, coin pocket. Stitching in contrasting colours. Patent button, rivets. Zip fly.

Loops. Wash 60°C. Qual 279: 076 dark blue.

Price: 51,07 EURO

04 SKIRT 2319 515 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Tight fitting model with no waistband, zipper and slits at back. Key holder.

Lining 100% polyester. Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 77,74 EURO

08 JEANS, MEN'S 8621 279 73/27% Cotton/Polyester stretch T400.

C46–C56. Denim. Classic five pocket model, side pockets, back pockets, coin pocket.

Stitching in contrasting colours. Patent button, rivets. Zip fly. Loops. Wash 60°C. Qual 279: 076 dark blue. Price: 51,07 EURO

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09 JACKET, WOMEN'S 7220 515 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets. Lining 100% polyester. Length centre back 60 cm.

Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 152,86 EURO 1 0 J A C K E T, W O M E N ' S 7 2 2 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets.

Lining 100% polyester. Length centre back 72 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 164,76 EURO

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JACKET 7219 515 116 -

186,67 EURO | SHIRT 1215 306 006

41,43 EURO | TROUSERS 8481 515 116 -

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102,50 EURO

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JACKET 7222 515 116 -

164,76 EURO | SHIRT 1226 306 071

41,43 EURO | SKIRT 2316 515 116 -

77,74 EURO

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WA I S T C O AT 6 0 1 2 5 1 5 1 1 6 -

95,83 EURO | SHIRT 1226 306 111

41,43 EURO | TROUSERS 8476 515 116 98,69 EURO

0 1 J A C K E T, W O M E N ' S 7 2 2 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Slim fit design with three buttons. Collar and lapel. Breast pocket, side pockets with flap, inner pockets.

Lining 100% polyester. Length centre back 60 cm. Dry-clean. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 164,76 EURO

04 SKIRT 2316 515 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Straight cut with waistband, pockets, right with key loop. Zipper, box pleat at centre back. Lining 100% polyester.

Length 55 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 77,74 EURO

07 TROUSERS, WOMEN'S 8474 515 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Straight fit. Smooth front.

Waistband with belt loops. Hook and eyes.

Round-cut front pockets. Waist depth 20 cm, inseam length 82 cm, foot width 36 cm.

Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 98,69 EURO

02 ACCESSORIES Available to order, price on application.

0 5 S H I R T, M E N ' S 1 2 1 5 & S H O R T, W O M E N ' S 1 2 2 6 Read more about out shirts on pages 16-17.

03 TROUSERS, WOMEN'S 8476 515 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Smooth front, slightly more width over the buttocks and thighs. Waistband with belt loops. Hook and eyes. Round-cut front pockets. Waist depth 23 cm, inseam length 82 cm, foot width 40 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 98,69 EURO

0 6 W A I S T C O A T, W O M E N ' S 6 0 1 2 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48.

Two-way stretch. Seams over the bust and at the back. Breast pocket. Side pockets, key loop to the right. Adjusted with pull tab and buttons at the back. Lining 100% polyester.

Length centre back 68 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 95,83 EURO

0 8 J A C K E T, M E N ' S 7 2 1 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60, C146-156. Two-way stretch. Two button model with a slimmer fit. Collar and lapel.

Breast pocket, side pockets with flap, inner pocket. Lining 100% polyester.

Length centre back 75 cm. Dry-clean.

Qual 515: 002 navy, 015 black, 116 anthracite.

Price: 186,67 EURO

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S H I R T, M E N ' S 1 2 1 5 3 0 5 / 3 0 6 / 9 9 8 S-XXL. Classic cut. Wash 40°C. Qual 305: 55/45% Cotton/Polyester, colour 015 black. Price: 41,43 EURO Qual 306: 60/40% Cotton/Polyester. Fil á fil, colour 000 white, 006 light blue, 053 cerise, 071 aqua, 078 midnight blue, 111 light grey. Price: 41,43 EURO Qual 998,601: Cotton/Polyester, colour 601 blue/white checked. Price: 43,93 EURO Qual 998 602: 100% Cotton, colour 602 blue/beige print. Price: 51,07 EURO Qual 998,603: 100% Cotton, colour 603 red/blue/white checked. Price: 48,21 EURO S H I R T, W O M E N ' S 1 2 2 6 3 0 5 / 3 0 6 / 9 9 8 XS-XXL. Classic cut, slightly waisted. Wash 40°C. Qual 305: 55/45% Cotton/Polyester, colour 015 black. Price: 41,43 EURO Qual 306: 60/40% Cotton/Polyester Fil á fil, colour 000 white, 006 light blue, 053 cerise, 071 aqua, 078 midnight blue, 111 light grey. Price: 41,43 EURO Qual 998,601: 60/40% Cotton/Polyester, colour 601 blue/white checked. Price: 43,93 EURO Qual 998 602: 100% Cotton, colour 602 blue/beige print. Price: 51,07 EURO Qual 998,603: 100% Cotton, colour 603 red/blue/white checked. Price: 48,21 EURO

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G E T S T Y L I S H W I T H Y O U R S E RV I C E

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W A I T E R ' S J A C K E T, M E N ' S 1 3 0 0 2 5 3 / 2 0 1 253: 52/48% Polyester/Cotton satin. 201: 65/35% Polyester/ Cotton satin. C44–C60. Stand-up collar. Seams at the back. Breast pocket. Side pockets. Loops for shoulder straps. Loose metal buttons, art. no 1001, one set (ordered separately). Wash: Wash 85°C. Qual 253: 000 white. Qual 201: 015 black.

Price: 58,81 EURO

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W A I T E R ' S J A C K E T, W O M E N ' S 1 2 0 0 2 5 3 / 2 0 1 253: 52/48% Polyester/Cotton satin. 201: 65/35% Polyester/ Cotton satin. C34–C50. Stand-up collar. Seams at the back. Breast pocket. Side pockets. Loops for shoulder straps. Loose metal buttons, art. no 1001, one set (ordered separately). Wash 85°C. Qual 253: 000 white.

Qual 201: 015 black.

Price: 58,81 EURO

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DRESS AND APRON NOTE: Only available to order, price on application.

Minimum order quantity 25.

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SOMMELIER APRON 4667 201 65/35% Polyester/Cotton. Approx. 85 x 100 cm.

Adjustable neck strap with button. Pen pocket on bib.

Tie strap. Two side pockets. Wash 85°C. Qual 201: 015 black Price: 45,60 EURO

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The Årets Servitör competition was first

"Good service is about being able to read an

His interest in food came about during his

arranged in 2009 to raise the status of a

individual, their tone and the situation. Who

entire childhood and the retirement home

long-overlooked group within the hospitality

you are, what mood you are in and what

always served well-presented food. Something

industry - the staff in the dining room. "Solid

their reason is for this restaurant visit will all

that left its mark in both Ludvig and his brother,

and committed work in the dining room gives

affect the type of reception they are open to

chef Johan Jureskog - who is, amongst other

guests the positive total experience they

receiving," explains Ludvig.

accolades, joint owner of the prized restaurant Rolfs Kök in Stockholm. Both brothers often

expect," says the Årets Servitör website. And there's probably something to that claim.

Even the attitude of the workers is key, he

go out to eat together.

If the service is lacking, the quality of the food

says. To be ambitious and constantly striving

"I love good food and drink. When I go to

will hardly play any role, and the negative

to move forward is his own recipe for success,

fine dining restaurants, I'll happily take Johan

experience risks being the only thing you take

that he arrived at without any traditional

with me. We can then discuss the experience

away from your visit.

training.

together. But for everyday eating, I prefer restaurants where I know the staff. It's then easier to relax and enjoy the experience.

Reception of guests in Swedish restaurants is generally good as a rule, thinks Ludvig Jureskog, Årets Servitör 2011 winner, "but

The appearance of the waiting staff is a

now and then we see that for some people,

part of the whole experience. But the right

this is solely a profession for those who need

look depends entirely on the restaurant; in a

an extra job." This is exactly why the Årets

concept eatery, odd clothing may well be a

Servitör competition needs to showcase the

deliberate part of the experience. Personally,

many great qualities that good waiting staff

Ludvig prefers it when waiting staff wear white

need to have. His own career has advanced

jackets with gold buttons, black trousers and

in leaps and bounds since his win in 2011.

shoes.

Today, he is a management trainee at Nordic

"Regardless of the restaurant, the waiting

Choice Hotels, a group which includes Clarion

staff should be proper and clean. But most

hotels.

important is for them to be comfortable within themselves, and for that to rub off on the guests," concludes Ludvig.

But what is it that characterises 'good service'?

Ludvig, who has worked as waiting staff, maitre d'hotel, and assistant restaurant manager at the esteemed restaurant Operakällaren in Stockholm, has a clear image:

M A G A Z I N E

S E G E R S

P A G E

2 1

S E G E R S SE RV E S U P T W O B R A N D N E W S H I RT S

W A I T I N G S T A F F S H I R T, M E N ' S 1 2 5 1 6 3 2 100% cotton. S-XXL. Stand-up collar, breast pockets.

Wider front opening. Long sleeves with cuffs/slits.

Slightly rounded hem. Yoke front/back.

Wash 40°C. Qual 632: 000 white.

Price: 29,64 EURO

M A G A Z I N E

W A I T I N G S T A F F S H I R T, W O M E N ' S 1 2 5 0 6 3 2 100% cotton. XS-XXL. Stand-up collar, breast pocket.

Wider front opening. Long sleeves with cuffs/slits.

Straight hem. Yoke front/back. Back opening for wraparound.

Wash 40°C. Qual 632: 000 white.

Price: 29,64 EURO

S E G E R S

P A G E

2 2

W A I S T C O A T, W O M E N ' S 6 0 0 8 5 1 5 44/54/2% Wool/Polyester/Lycra. C32–C48. Two-way stretch. Seams over the bust and at the back. Breast pocket and side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 53 cm.

Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO W A I S T C O A T, M E N ' S 6 0 0 9 5 1 5 44/54/2% Wool/Polyester/Lycra. C44–C60. Two-way stretch. Breast pocket and two side pockets. Adjusted with pull tab and buttons at the back. Lining 100% polyester. Length centre back 58 cm. Wash 40°C. Qual 515: 002 navy, 015 black, 116 anthracite. Price: 88,45 EURO

W A I S T C O A T, W O M E N ' S 6 3 5 0 5 1 5 44/54/2% Wool/Polyester/Lycra. C34–C48. Two-way stretch. Retro classic model with collar. Reinforced pocket edges in imitation leather. Inside pocket.

Adjustable pull tab in the back. Fully lined with 100% polyester.

Wash 40°C. Qual 515: 015 black. Price: 64,40 EURO W A I S T C O A T, M E N ' S 1 3 5 0 5 1 5 44/54/2% Wool/Polyester/Lycra. C46–C58. Two-way stretch. Retro classic model with collar. Reinforced pocket edges in imitation leather. Inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.

Wash 40°C. Qual 515: 015 black. Price: 65,24 EURO

W A I S T C O A T, W O M E N ' S 1 3 8 5 0 1 5 44/54/2% Wool/Polyester/Lycra. C32–C50. Two-way stretch. Formfitting model with collar. Breast pocket, two side pockets and inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.

Wash 40°C. Qual 515: 015 black. Price: 61,43 EURO WAISTCOAT, MEN'S 1380 015 44/54/2% Wool/Polyester/Lycra. C44–C58. Two-way stretch. Formfitting model with collar. Breast pocket, two side pockets and inside pocket. Adjustable pull tab in the back. Fully lined with 100% polyester.

Wash 40°C. Qual 515: 015 black. Price: 61,43 EURO

M A G A Z I N E

S E G E R S

S I D A

2 3

S EGER S OF

IS

THE

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IN ADDITION S EGER S CONCEP TUAL VISUA L OF

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S EG ER S FA B R IK ER A B FÖR ETA G S G ATA N 3 0 , 5 0 4 6 4 B O R Å S TEL +46 33 23 10 00 • W W W. S E G E R S. C O M • I N F O @ S E G E R S. S E This catalogue is printed on chlorine-free paper and complies with the SIS requirements for Swan Eco-labelled paper.