Segers Sustainability Folder 23/24

FOR A SUSTAINABLE FUTURE 2023/2024

SEGERS

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Production and distribution

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Developing fabrics and accessories, stitching together a garment, and transporting it to the customer place significant strain on our resources. More and more people are realizing that buying a smaller number of high-quality garments and not replacing them until they are completely worn out is true sustainability.

At Segers, we take pride in the fact that our products withstand heavy use for a long time.

But we don’t stop there. Sustainability at Segers encompasses three dimensions – environmental, economic, and social sustainability.

Promoting a textile brand and owning our own factories pose intricate yet crucial sustainability challenges across all fronts. Through sound and long-term efforts, we strive to contribute to sustainable development and to assist in transitioning the textile industry towards greater sustainability. This is something we aim to shed more light on through this transparent material.

Christian Nilsson/CEO of Segers

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The most important thing for us is respect for human rights, labour law and environmental responsibility. You have the right to know where and in what way Segers’ clothes have been manufactured. Segers is helping to make the clothing manufacturing industry more sustainable in many different ways and that means that when you wear or buy Segers’ workwear, you can do so with a clear conscience.

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SEGERS

FUNCTIONAL FASHION SINCE 1943 Wearing a garment from Segers does not automatically make you a star at your place of work but the fact is there are many “stars” who work in our clothes. For example, Sweden’s most talented and awardwinning chefs wear our garments. But Segers’ clothes are not only used in kitchens. Our garments are also worn by maître d’s, waiting staff, bartenders, hotel receptionists and care staff.

By providing you with the right workwear, we elevate the way others perceive the work you do. It all started one day in Borås in 1943, when Gustav Segerqvist decided to quit his job as a carpenter and head out to the surrounding villages instead, to sell clothes.

HORECA (Hotel, restaurant, catering)

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CARE

SEGERS

In 1981, Mona Larsson, second-generation owner of Segers, was given the key to Operakällaren’s wine cellar Nobis

by Werner Vögeli, head chef and royal court chef. Rolf Lorentz, bartender of the year in 1981, can be seen in the background.

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THE UN’S SUSTAINABLE DEVELOPMENT GOALS UNDER THE 2030 AGENDA The UN’s Sustainable Development Goals (SDGs) are intended to achieve socially, environmentally and economically sustainable development worldwide by 2030.

All of us working at Segers are proud to be a part of this important work.

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Segers must always be one step ahead, and we strive for curiosity. Through innovation and constant improvements, we create new business opportunities and customer value.

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FOR SUSTAINABLE DEVELOPMENT GOING FORWARD

We want to increase the demand for sustainable solutions, and the clear action plan for our sustainability work means that our customers can trust us. At Segers, we work with many of the UN’s Global Goals. We have selected three goals which we are particularly passionate about.

EQUALITY Segers works actively with the SDGs. Equal opportunities for all employees and the opportunity for employees to unionise if they so wish are a given. Right now, we are running a project in our factory in Pakistan aimed at getting more women back to work following maternity leave, something which is very unusual here. We don’t stop at gender equality either. To us, equality covers religion, sexual orientation, and ethnicity as well.

DECENT WORKING CONDITIONS AND ECONOMIC GROWTH Half of the world’s population currently work in precarious employment situations. At Segers, we have an enormous obligation to ensure that our employees in all our operations have a safe and stable workplace.

We have chosen to join the well-known and leading platform Amfori BSCI, which helps us ensure a sustainable working environment in our own factories through independent third-party audits.

SUSTAINABLE CONSUMPTION AND PRODUCTION We design our own products and manufacture them in our own factories, which gives us total control every step of the way. A garment that is used over and over again until it is completely consumed is a sustainable garment. That’s why we always prioritise high wear resistance and long service life in our product development, while minimising the use of harmful chemicals and investing more and more in low-environmental impact materials.

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OUR PRODUCTS

THE ACE UP OUR CHEF’S JACKET SLEEVE We are constantly making improvements in order to be able to offer our customers the very best products, and the ace up our sleeve is sustainability. It’s not complicated; it simply means that we produce garments that are as comfortable as they are stylish, and that are made using carefully selected materials. For us, those are the three essential parameters that make our clothes sustainable over time.

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Segers Green is a range of durable, sustainable products made from low-environmental impact materials.

The number one goal for us is to ensure our products have a long lifespan. With innovative methods and at the same time imposing high demands on our suppliers so as to ensure you get the best possible garment that will last for a long time.

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Textile consumption has increased dramatically. According to a report by the European Environment Agency, an item of clothing is only used an average of seven to eight times. We are proud of the fact that our work clothes are repeatedly, on average between 70 and 100 times.

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OUR PRODUCTS

NEW MATERIALS CREATE MORE SUSTAINABLE PRODUCTS Segers’ workwear is synonymous with functionality and sustainability.

We are constantly looking for ways to make our clothes even more environmentally friendly, without compromising on service lifespan.

Segers has played an important role in the hotel and restaurant industry since 1943. We own our own factories and being in complete control of these is an important part of our sustainability work if you ask Peter Frank, Product Manager at Segers.

However, the most important thing we can do to ensure sustainability is to continue producing workwear that lasts a long time and that is capable of withstanding intensive use.

“What matters to us and our customers is how long the products are usable. Products with a long useful life at the same high quality are sustainable,” says Peter.

At Segers, we are constantly developing our product range. “We look ahead and are constantly testing new materials, fibres, and compositions.

New materials need to have a high qualitative durability, and we are now taking the next step when it comes to the environmental aspect.”

A lot of work goes into making sure that the products last, and we work closely with our fabric suppliers to ensure quality.

Segers sustainability work also includes looking at chemicals usage. We want to make sure that we use the right chemicals and reduce our chemicals usage overall.

“There are better processes out there now, for example when it comes to dyeing. It is possible to reuse and reduce the amount of chemicals used in the dyeing process, thus reducing the amount of pigment. Water consumption is another area that we monitor, in addition to the use of renewable energy; an area where suppliers have achieved varying levels of progress. All of these aspects result in a more sustainable end product.

With just a few years left until our 80th anniversary, Segers has its sights set firmly on the future.

“We look ahead and are constantly testing new materials, fibres, and compositions.”

Segers has introduced its own eco-label, Segers Green, for extra durable products that are even better for the environment. “We currently offer a number of sustainable items and will be launching even more in 2022. The clothes still need to have a long service life and be capable of withstanding handling, use, and a large number of washes. Sustainable clothes are no good to anyone if they don’t have the right qualitative durability. That is why we subject our products to rigorous testing to make sure that they meet the Segers quality standard”. Within the restaurant industry, the focus has always been on products lasting a long time and looking just as good after the 50th wash as they did after the first.

“Ittakestimetodevelopandquality-assurenew,sustainablesolutions.

“Looking ahead, we will be launching new products where we will be thinking outside of the box and focusing heavily on sustainability.

There is a lot going on in the sustainability field, and this becomes obvious when we speak to suppliers who are working on new solutions. The customers are also increasingly demanding sustainable products, and the inclusion of this aspect in procurement processes helps drive sustainability developments forward”.

In order to address our customers’ challenges regarding workforce, we have introduced more unisex models that reduce the number of sizes. The advantage is that more staff members can use the same sizes, which in turn leads to lower procurement costs and fewer complications. From a logistical standpoint, this results in improved inventory management and reduces the risk of overstocking.

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OUR PRODUCTS

THE ROAD TO SUSTAINABILITY The path to textile sustainability involves considering the entire lifecycle, from production to waste management. This encompasses minimizing environmental impact and enhancing labor conditions. To achieve this, we can opt for environmentally superior materials, improve conditions within the production chain, reduce chemical usage, and recycle textile waste.

That’s why at Segers, we choose fibers that contribute to a sustainable textile industry.

TENCEL™ lyocell Tencel is a sustainable fiber that offers several advantages compared to traditional materials like cotton or polyester. Manufactured from wood cellulose, Tencel is a natural and renewable resource that demands less energy and water during production. It boasts remarkable durability, a soft and comfortable texture, alongside high breathability and moisture-wicking properties. Tencel is also hypoallergenic and biodegradable, rendering it an eco-friendly choice for clothing and other textiles. Moreover, it absorbs dye effectively, resulting in vibrant and rich colors on the fabric.

REFIBRA The REFIBRA technology involves recycling cotton scraps from textile production. 30% of these cotton scraps are added to recycled paper pulp (wood cellulose). Using these combined raw materials, new Tencel lyocell fibers are produced. This further reduces environmental impact since recycling is often the most effective way to lessen the burden on the environment.

RECYCLED POLYESTER Recycled polyester is made from recycled plastic bottles and other reclaimed materials that are melted down and spun into new threads. It’s an environmentally superior alternative to new polyester as it reduces the amount of waste ending up in nature. Recycled polyester finds use in a wide array of products, including clothing, bags, carpets, and blankets. It possesses the same durability and performance as new polyester but requires less energy and resources during manufacturing. Recycled polyester represents a step towards a more circular economy, where materials are reused instead of discarded.

REPREVE In several of our products, we utilize Repreve, which is a label for traceable recycled polyester where the fiber is identifiable, enabling it to be traced all the way back to its source. This process is known as FiberprintTM, and it essentially involves introducing a ”DNA” into the fiber to precisely authenticate its origin and ensure its traceability.

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OUR PRODUCTS

The chef jackets for Toso are holding up exceptionally well, you can´t make money on such a sustanible quality.

- Stefan Karlsson

Restaurateur / Götaplatsgruppen

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OUR PRODUCTS

THE CHEF’S JACKET, A 200-YEAR OLD CRAFTSMAN GARMENT For 80 years, Segers has been dedicated to creating stylish and functional workwear, often inspired by the tradition stemming from Carême’s ideas. Now, we are also introducing a brand-new anniversary jacket, incorporating details from the more classic design.

– The chef’s jacket is a unique work uniform that holds an almost iconic place in history. Now, as it reaches its 200th year, we were excited to return to its roots and explore how we can combine tradition with modern functionality. With our new anniversary jacket, we’ve incorporated select details from Carême’s ideas and given it a classically elegant look, with a focus on today’s needs and sustainability,” shares Peter Frank, Product Manager at Segers.

Modern and sustainable twist on a classic uniform The new jacket boasts an exclusive, well-tailored fit with stretch details in jersey fabric for maximum comfort. Other features such as the low classic collar and double-breasted closure are also prominent. However, Carême’s 19th-century ornamental buttons have been replaced with easy-to-handle snap buttons.

– We’ve also deepened our collaboration with textile suppliers to ensure the product is made from sustainable materials. In this anniversary jacket, we’ve used traceable and recycled polyester, sustainably produced Lyocell from wood, and recycled cotton.

We’ve also utilized Tencel, which has helped us lower CO2 and waste emissions, as well as minimize energy and water consumption during production,” explains Peter.

– We’ve drawn from history and added all our knowledge and experience regarding sustainability and how today’s chefs want to work in the kitchen.”

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1004/1007 CHEF’S SHIRT The best of both worlds - a classic, elegant jacket with jersey stretch panels for maximum comfort.

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OUR PRODUCTS

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OUR PRODUCTS

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OUR PRODUCTS

The chef’s jacket is a unique work uniform that holds an almost iconic place in history. As part of Segers’ 80th-anniversary celebration, we were inspired to revisit our roots and explore how we can blend tradition with modern functionality.

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PRODUCTION AND DISTRIBUTION

FAIR CONDITIONS, ALL OVER THE WORLD Segers wants to be at the forefront of developments to make the textile industry more sustainable and environmentally friendly. We develop our production in line with any new knowledge and environmental requirements in the world around us.

Segers runs its own textile production plants in Pakistan, Estonia and Ukraine. It has been obvious to us that we need to implement the same corporate values no matter where in the world we are operating. Working for Segers means working in a safe and secure workplace and knowing your employer cares about you.

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We have our own production plants in Pakistan, Estonia and Ukraine. Visitors are welcome to visit all our plants.

Every collection is designed in Borås and manufactured in our own production plants.

By being in full control, from the first stitch to the finished product, and by ensuring close cooperation between our different plants, we can guarantee the best possible garments.

Amfori BSCI is a world-leading initiative for socially responsible and sustainable working conditions for suppliers within cultivation and production. Both in Pakistan and Ukraine, our production plants have received high audit ratings.

We offer all our factory employees free healthcare and insurance. Everyone is also entitled to work meetings regarding improving the working environment and equality for all, regardless of beliefs or gender.

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PRODUCTION AND DISTRIBUTION

In Pakistan, we contribute towards the education of our employees’ children.

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PRODUCTION AND DISTRIBUTION

SEGERS FACTORY IN WARTIME UKRAINE Segers has had a factory in Ukraine since 2003. Specifically in Shumsk, about 200 kilometres east of the city of Lviv. It produces almost 400,000 garments annually for Segers. The factory is one of 6 units within the Segers group of companies and one of two factories. We want to tell you more about how the factory and staff are being affected by Russia’s invasion of Ukraine.

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PRODUCTION AND DISTRIBUTION

“When the siren goes off during working hours, we quickly move to a shelter in our basement.”

PHOTO: STANISLAV GREBENJUK

- When the war in Ukraine broke out, we thought first and foremost of all our colleagues in Shumsk and focused on doing everything we could to make them feel safe and secure. We also took steps to ensure we could quickly increase production at our other factory in Pakistan, but fortunately we have been able to continue production in Ukraine as before,” says Christian Nilsson, CEO of Segers Fabriker AB. - It is, of course, important for our employees and their families to be able to go to work every day despite the war, and we’re pleased at how things are working out,” continues Christian.

- We’ve had to change our transport solutions between Ukraine and Estonia and have safeguarded both people and operations at the factory through improved shelters, sandbagged windows, bunkered fuel and invested in back-up generators in case the power goes out, but otherwise most things in the factory are actually continuing pretty much as before,” concludes Christian.

Vladimir Banakh has been the CEO of Segers in Ukraine for many years. He tells us that very few people have left the village

and the factory to escape and that, on the contrary, there are more people living in Shumsk now than before the war, as it is a small town that is relatively safe.

- We currently have 165 loyal employees who have stayed with us, as we offer better working conditions than other factories, have an owner who really cares about us, and we have faith in the future,” says Vladimir.

- We’ve actually managed to take on a number of new employees who have fled from more vulnerable parts of Ukraine and so we’ve been able to expand capacity with another production line, which is particularly positive as Segers has seen dramatically increased sales in 2022.”

as protection in windows.

Vladimir also talks about how the staff are feeling and becomes particularly serious when he explains that Segers has 32 female employees who are deeply concerned, as their husbands, sons or brothers are fully involved in the war.

- There are a lot of strong emotions in the factory. Despair and hatred over being invaded, gratitude for the support from Sweden and the West, and hope and confidence that Ukraine will win the war.”

- We help the army with both money and goods that we can produce in our factory, such as trousers, underwear or bed linen for hospital beds.”

When we ask Vladimir to describe what everyday life is like in Shumsk, he tells us that when the air-raid go off, both day and night, but that Shumsk, which is a small town with no military targets, has fortunately managed to avoid that fate so far.

- When the siren goes off during working hours, we quickly move to a shelter in our basement,” says Vladimir, who also explains that sandbags have been placed FOR A SUSTAINABLE FUTURE

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PRODUCTION AND DISTRIBUTION

A GOOD WORKPLACE Regardless of whether you are at the head office in Borås, the planning in Estonia or in the sewing at Pakistan or Ukraine, Segers must be a good place to work. Christian Nilsson, CEO at Segers, tells more.

Segers owns two major production facilities, one in Ukraine and one in Pakistan. What advantages does owning your own production offer?

- Owning our own factories provides us with complete control over the challenges that most textile companies grapple with.

Taking charge of work environment, environmental requirements, quality levels, productivity, and planning grants us significant advantages. We ensure not only the right product but also that it’s available in the right quantities and at the right time. Simultaneously, we are certain that our personnel are taken care of according to Segers’ standards. In recent years, the supply chain has faced numerous challenges. Having two factories on two different continents capable of producing our products provides us with increased security and maximum flexibility. We’ve found that our customers, in addition to receiv-

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ing the highest level of service, appreciate our ability to be transparent about our sustainability and origin efforts.

What are the challenges?

- Owning our own production offers significant advantages, but it naturally demands a skilled organization that differs from what a trading company would require. Ensuring a steady flow so that we maintain the right balance between capacity and workload is another challenge. A trading company can simply inform their supplier that they won’t place further orders if demand wanes, whereas we need to think long-term and adapt to demand fluctuations, especially to provide security for our employees. Lastly, I want to mention that taking care of our staff in the best possible way is becoming increasingly important. This is particularly noticeable in Ukraine, where we face

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TAPA SHUMS’K LAHORE

Amfori BCSI (Business Social Compliance Initiative) is one of the world’s largest sustainability initiatives aimed at creating more responsible supply chains. In order to guarantee a sustainable work environment, the production process is inspected by an independent institution on behalf of Amfori BSCI. Segers’ production plants in Pakistan and Ukraine are affiliated to the initiative.

Standard ISO 9001 is a quality management system for business processes.

Segers Pakistan and Segers Ukraine are certified, just like Segers in Sweden.

growing competition for our employees from textile factories in nearby countries offering commuting opportunities and higher wages. This necessitates a focus on safety, security, work environment, healthcare, insurance, and strong labor cooperation, in addition to competitive pay.

stand as evidence of our successful implementation.

Does Segers contribute to the community beyond the workplace?

- Absolutely, in both countries, albeit in different ways. Our factory in western Ukraine is situated in a small town named Why Ukraine and Pakistan?

Shumsk. We are by far the largest employer in the town, and - When the demand for our products exceeded capacity in much of its activity revolves around Segers. Since the war our own factory in Estonia (where around began, the town has received new inhabit50 individuals continue working on logisThis necessitates a ants as Ukrainians left conflict-affected areas tics, refinement, planning, and design), it focus on safety, secu- to settle in Shumsk. It’s been a win-win situwas natural to look eastward. Ukraine was ation for both Segers and the new residents, rity, work environment, as many of them bring textile expertise, conveniently located, and its proximity to Estonia—where our fabrics and accessories healthcare, insurance, which we’ve been able to put to use. In fact, are stocked—enables fast and sustainable and strong labor coo- we’ve never produced as much in Ukraine transport between the warehouse and the as we did in 2022. It’s very rewarding to offer peration, in addition to employment and livelihood to all employfactory. Ukraine has proven to be a highly successful venture for us, with fantastic ees and provide tax revenue to the state, competitive pay. employees who consistently deliver high especially during times of war in other parts efficiency and quality. of the country. Our newly installed power plant, set up in 2022 to enable sewing even during power outages, also provides How does CSR (Corporate Social Responsibility) work electricity to the nearby school to ensure teaching continues differ in each country? during disruptions. In Pakistan, particularly in the bustling city of - Our owner, Roger Larsson, has been meticulous about Lahore, our efforts focus on gender equality. We have an unusumaking our practices as similar as possible and ensuring that ally high number of women in production and have succeeded our approach to our employees is identical. The factory in in getting many to return and work with us even after marriage Pakistan operates like a European factory, delivering the same or childbirth. Gender equality is one of the three Global Goals productivity, quality, and CSR practices. Roger holds strong we intensively work on. and sound values regarding our personnel, and our consistently high scores when Amfori BSCI conducts audits in both factories

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PRODUCTION AND DISTRIBUTION

WE PACK CONSCIOUSLY

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FROM PAKISTAN TO PAKISTAN

NEW LIFE FOR PACKAGING

The crucial reason why we built a production plant in Pakistan was because we buy fabric from there. This has resulted in a more efficient production flow and, of course, less transport.

Segers is affiliated to NPA, which means we accept our responsibility as a producer and contribute to Sweden being one of the best recycling countries in the world. This means that any company which manufactures, imports or sells packaging is responsible for the collection and recycling of its packaging.

SMARTER LOGISTICS SOLUTIONS

LESS AIR PLEASE!

Our warehouse in Estonia is also our customers’ warehouse. In order to reduce lead times and shorten transports, we let our customers store their unique collections in one place.

To minimise the air in the packaging we send to our customers, we have developed some smart boxes. By doing so, we have also succeeded in considerably reducing the amount of corrugated cardboard we use.

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PRODUCTION AND DISTRIBUTION

AVOID UNNECESSARY TRANSPORTS

WE COMBINE RETURNS SHIPPING

In our warehouse in Estonia, we also offer services such as printing and embroidery. This is beneficial for the customer, who also avoids unnecessary transport costs.

If our customers want to return or exchange goods, the goods are sent to Borås and then packed on a pallet and sent together with other returns. This means that we do not have to put more vehicles on the road than necessary.

SIMPLER AND MORE EFFICIENT We are currently remodelling our warehouse in Estonia to streamline our order management. By developing our operations there, we will allow our customers to receive their products faster, at the same time allowing our staff a better ergonomic work envoirment.

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CLOTHES THAT CAN BE USED FOR A LONG, LONG TIME Chop. Deep-fry. Clean. Serve. Care. Wash. It is no secret that our garments have to endure tough conditions. That’s why we take extra care to design timelessly stylish garments with smart solutions that make them really durable. And, of course, comfortable to wear.

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We always strive to offer our products in classic and timeless variations that will work just as well tomorrow as they did yesterday. That’s why we’re also proud to say that our best-selling chef’s jacket, the 1605, is crafted from the original pattern dating back to the 1960s.

According to the European Environment Agency (EEA), garments are used on average 7 times. That does not apply to workwear.

Segers’ garments can be washed time and time again without compromising on quality or lifespan.

Several of the textile service providers we collaborate with take in our garments to be transformed into new textiles or other products after the consumer stage.

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90 WASHES LATER

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YEARS OF ATTENTION TO DETAIL

DURABLE AND SUSTAINABLE We work with timeless design and good quality – a combination that makes our garments last a long time.

NON-RESTRICTED MOVEMENT Our clothing is tailored to the user – it should be easy to bend, stretch, and move in our garments. For this reason, we frequently incorporate stretch fibers into our fabrics.

SMART UNISEX FIT Smart Unisex is a range of products that are designed and developed right from the start to be suitable for both boys and girls. This includes everything from the choice of materials to the fit and other details that ensure a product that can be used by everyone.

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SAFE Several of our chef jackets feature press studs to allow the garment to be removed rapidly, in the event of an oi spillage for example.

EASIER Our aprons now have press studs on the neck strap for easier adjustment. The neck strap has also been widened for increased comfort.

ERGONOMIC Garments with shoulder straps have been designed so that the straps cross at the back, so any strain is placed on the shoulders instead of on the neck.

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FROM TABLECLOTH TO CHEFS WEAR What do you actually do with stained, old, and well-worn tablecloths that have too many service shifts on their CV? You turn them into chef’s jackets.

Together with the textile service provider Elis, Segers is testing a new upcycling project with textiles that have previously had a different life.

Test pilot Paul Svensson has tried it out and gives it a thumbs up!

Restaurant life can be tough – even for a tablecloth. Spills, tight laundry schedules, and frequent transports take a toll on textiles, and they don’t last forever. But now, there’s an opportunity for retired tablecloths to make a comeback in the restaurant scene while simultaneously reducing the industry’s environmental impact. Together with the laundry service provider Elis, Segers has undertaken a project to create new clothing from old, wornout tablecloths. It’s upcycling instead of recycling. It involves crafting new restaurant attire from textiles that previously served as tablecloths.

– Manufacturing new clothing from old tablecloths actually goes against all the processes and truths of conventional textile production. Still, we need to find new ways to reduce environmental impact. At the beginning of the project, we faced many challenges, but along the way, we’ve gained just as many insights into how future circular products can be developed and produced, says Peter Frank, product manager at Segers.

Chef Jackets and Table Napkins In an initial pilot project, both chef’s clothing and table napkins have been produced. Each new garment has been equipped with a chip to collect essential data about their usage, which will be evaluated in the product development. Test pilot for these newly revived garments is Paul Svensson, a chef, restaurateur, and cookbook author with a focus on sustainability.

– We’ve been working in these clothes for a while now, and they are super comfortable. The staff reports that the clothing works really well during service, and the napkins receive extra attention from our guests,” Paul says. For several years, Paul had been searching for a solution where existing materials could be used for the staff’s workwear, but the upcycled garments available in traditional clothing stores didn’t provide the durability required in the restaurant industry. Moreover, there were only a few suppliers willing to go the extra mile to offer sustainable alternatives to the

restaurant industry.

– The industry needs a combination of stylish, durable, and environmentally conscious clothing. Apart from aprons made from upcycled materials, we hadn’t found any suppliers offering something similar in chef’s clothing – until now, with Segers and Elis, Paul adds.

Unique Differences as Part of the Charm One of the challenges in production has been creating identical products from a textile raw material that is far from uniform.

Bleaching the clothes to achieve an identical look is out of the question, as the method has an adverse environmental impact.

– If you place two chefs next to each other and are aware of what to look for, you might be able to detect minor shade differences in these chef jackets. But how often do guests notice such things?

And is it really a problem? There’s a good reason why the clothes aren’t identical. Nature is full of differences, and if we can find various shades of carrots charming, we can learn to appreciate the same in chef jackets or napkins. I don’t see it as a problem, says Paul.

Sustainable Clothing for More For Segers, the next step is to evaluate the project together with Paul and Elis. The hope is to scale up and offer these newly revived garments to more players in the industry who want to become more sustainable.

– A project like this stirs the pot and requires new solutions in collaboration, logistics, product development, and production.

Change can be uncomfortable, but this project has been nothing but fun. In the end, it’s about being able to present products that we’re proud of and that contribute to a more sustainable industry.

We want everyone to have the opportunity to work in these clothes, says Peter Frank at Segers.

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Apart from aprons made from upcycled materials, we hadn’t found any suppliers offering something similar in chef’s clothing – until now, with Segers and Elis,” Paul adds.

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SEGERS FABRIKER AB Företagsgatan 30, 504 64 Borås Tel +46 (0)33 23 10 00 / www.segers.com / info@segers.com