Åry Magazine No 1 2023

Nr. 1 - 2023

NEW DESIGNER

SARA WOODROW make an entrencee at our company

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Unique craftsmanship

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New collections

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70th anniversary

Meyerinks New item for spring

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We are building up the market with Småland craftsmanship, tray by tray.

We are now taking a step in a new direction and will make sure to become a brand that will be highlighted in the Swedish and international market. With a new strategy, at Åry we are making a clearer investment in media in order to strengthen our brand. By generating more awareness of Åry, we will become a natural choice for the consumer.

We we are working to maintain a broad, vibrant range in our own collections. We are collaborating with several internationally-renowned artists and designers who have shown the utmost dedication in designing our iconic collections for the home. We have also established a new collaboration with the designer Sara Woodrow.

She creates highly contemporary motifs.

Åry has a long history. We are celebrating our 70th anniversary this year and we are doing it with genuine Småland craftsmanship. Produced in the forests of Småland, with the best choice of materials, selected to guarantee the highest quality. Our products are made by hand and we are extremely proud of that.

We are ready for the future and, with our owner Midaq, we will have an excellent basis. We are investing in new machines in our factory and from now on we will be investing more in digital solutions that provide new opportunities.

Åry is one of the leading manufacturers of trays in the Nordic region. We have a stable position in the market thanks to our high quality. We want to be the customer’s first choice, with our focus on design and quality. We also have a choice of materials that is contemporary from a sustainability perspective. 95% of our trays use FSCcertified wood as a raw material.

Our focus from now on will be on product development and marketing. We will strengthen our positions in the market, tray by tray. We are focusing on six accelerators – products, branding, prices, purchasing, manufacturing efficiency and development of our personnel.

Åry AB •

Part of Midaq Industry AB

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Genuine Småland since 1952

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100% Swedish-made

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Retail sales in Sweden and Europe

CONTACT

Thomas Hagström Tel 072-172 93 80 thomas.hagstrom@arysweden.com 2

All in all, you could say that we are making solid investments in both product development and marketing and we look forward to being able to serve you a lot of new trays as well as several other interesting products in the category of interior design.

Thomas Hagström CEO Åry AB

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ANNIVERSARY YEAR 2022

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Y E A R S

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Trays have been our thing for 70 years Åry began in the Småland town of Åryd, which is located just outside Växjö. Åry’s name comes from the place where the foundations were laid. The founders were from a military background and began the business by manufacturing wooden anti-personnel mines for the government. These were made in veneers. 70 years later, we are still manufacturing veneered, moulded products, but mines are a long-distant memory.

The factory was moved to Nybro in 1955 and another local factory that manufactured trays was bought there.

This is where the story of us and trays, which has been our thing since then, begins. In the late 1950s, we manufactured a tray table of veneered teak and metal. That tray table became a big part of our success. We are still making tray tables today, but in a more modern style in which the tray has a more pronounced design. We use the same manufacturing method as we did 70 years ago and the tray table is a popular interior design item – a smart combination of design and function.

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A bestseller from the 1950s. The tray table in veneered teak and metal was a success – now we find them in online auctions.

Sustainability comes naturally to us The raw material in our trays is birch veneer. It is organic, beautiful and easy to use and, above all, easy to shape.

A beautiful, natural material that has the right properties for our trays.

It is important to us to protect the environment and manage nature’s resources with care. We are FSC®-certified and that guarantees responsible forestry. A global standard that governs management of harvesting, protection of animals and plant life as well as working conditions.

Strict requirements that must be metin each area so that the forest is used sustainably for future generations.

Minimum bleed 10 mm Finished tray

Bottom border

The FSC® Certification is marked on each of our products.

A clear stamp on the back.

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A tray is produced every day in terms of both colour and design. They appeal to both the younger and the olderage groups. The variety of motifs and seasons means that the job never gets boring,” Monika continues. “When we start with the Christmas collections in August, we’re looking forward to Christmas. When Christmas arrives, we’re making the spring trays. You’re always somewhere else in your mind,” laughs Monika.

The method for making the trays is simply layer on layer. With veneers, glue, heat and a moulding press, new trays see the light of day in our factories.

Real craftsmanship from start to finish.

Monika has worked with us for many years and is one of the people who pick all the layers in the right order for our trays. “It’s important to have your head screwed on when you go to pick all the sheets. A lot of thought goes into the order in which the sheets are placed,” says Monika. The tray won’t stick together if you do it wrong.

A lot of motifs have been produced over the 70 years and several of them have become bestsellers.

“The Morris motifs are one of the favourites. They are classics

At the moment we have about 100 different shapes and, besides the trays, we also make place mats, chopping boards, trivets and coasters. The plans for the future may perhaps contain some new shapes and collections and we’re looking forward to that. Right now, we’re working flat out on the new items for spring. The next bestseller might be right on the doorstep,” says Monika with a twinkle in her eye.

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Sara Woodrow – a new designer with us!

Artistic and contemporary Sara has several exciting projects on her CV. Two years ago, she was asked to participate in a secret assignment for Dior. The assignment was to illustrate some of the guests at their fashion show in Marrakesh.

They wanted handmade portraits in Indian ink on coldpressed watercolour paper. That assignment was unlike any previous assignment and was a mark of recognition by the international market.

Sara Woodrow, an inspiring artist and designer who illustrates motifs that are accessible and easy to feel comfortable with. The motifs are trendy and extremely popular among younger design enthusiasts.

Sara is a contemporary designer who listens to her heart and dares to go her own way. She is driven by change and new ideas and has the curiosity and desire to constantly improve.

From Dior to several other well-known brands, Sara’s designs have appeared in many different contexts, on glass at Kosta Boda and as paintings in acrylics or print.

Her artistic career began with a blog of thoughts on things she wanted to improve, as well as a space for inspiration, tips and ideas. The blog became a space for cultivating creativity. As well as a space for inspiring others and challenging herself. A space for staying up to date in the digital world and making contacts as well as presenting her work to a wider audience. The blog got results and Sara has been an established designer and illustrator for many years.

She is working with us at Åry to launch a unique collection for spring. We can’t wait to present our collaboration!

s e l a s f S tar t o SPRING 2023

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Nytt range We have been working with The Pattern Agency to create new collections.

With Scandinavian patterns from young designers.

MEYERINKS

Tray Ø38cm

Tray 27x20cm Art. no: 300921-465

Placemat 40x30cm Art. no: 4030B-465

Coaster Ø11cm

Min. quantity: 4 pcs

Art. no: 300638-465

Min. quantity: 4 pcs

Art. no: 300933-465

Min. quantity: 4 pcs

2 pcs/envelope Min. quantity: 4 env

4 pcs/box

Art. no: 300210B-465

Min. quantity: 4 boxes

Tray 36x28cm Art. no: 300928-465

Tray 43x33cm Min. quantity: 4 pcs

MAP

Placemat 40x30cm Art. no: 4030B-466

Coaster Ø11cm Art. no: 300210B-466

2 pcs/envelope Min. quantity: 4 env

4 pcs/box Min. quantity: 4 boxes

Tray Ø38cm

Tray 27x20cm Art. no: 300921-466

Min. quantity: 4 pcs

Tray 36x28cm Art. no: 300928-466

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Art. no: 300638-466

Min. quantity: 4 pcs

Tray 43x33cm Min. quantity: 4 pcs

Art. no: 300933-466

Min. quantity: 4 pcs

KRYSS

Placemat 40x30cm Art. no: 4030B-469

Coaster Ø11cm

2 pcs/envelope Min. quantity: 4 env

4 pcs/box

Art. no: 300210B-469

Min. quantity: 4 boxes

Tray Ø38cm

Tray 27x20cm Art. no: 300921-469

Min. quantity: 4 pcs

Tray 36x28cm Art. no: 300928-469

Art. no: 300638-469

Min. quantity: 4 pcs

Tray 43x33cm Min. quantity: 4 pcs

Art. no: 300933-469

Min. quantity: 4 pcs

TRIBAL

Placemat 40x30cm Art. no: 4030B-470

Coaster Ø11cm Art. no: 300210B-470

2 pcs/envelope Min. quantity: 4 env

4 pcs/box Min. quantity: 4 boxes

Tray Ø38cm

Tray 27x20cm Art. no: 300921-470

Min. quantity: 4 pcs

Tray 36x28cm Art. no: 300928-470

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Art. no: 300638-470

Min. quantity: 4 pcs

Tray 43x33cm Min. quantity: 4 pcs

Art. no: 300933-470

Min. quantity: 4 pcs

HERBARIUM

Placemat 40x30cm Art. no: 4030B-467

Coaster Ø11cm

2 pcs/envelope Min. quantity: 4 env

4 pcs/box

Art. no: 300210B-467

Min. quantity: 4 boxes

Tray Ø38cm

Tray 27x20cm Art. no: 300921-467

Min. quantity: 4 pcs

Tray 36x28cm Art. no: 300928-467

Art. no: 300638-467

Min. quantity: 4 pcs

Tray 43x33cm Min. quantity: 4 pcs

Art. no: 300933-467

Min. quantity: 4 pcs

FLOWER

Placemat 40x30cm Art. no: 4030B-468

Coaster Ø11cm Art. no: 300210B-468

2 pcs/envelope Min. quantity: 4 env

4 pcs/box Min. quantity: 4 boxes

Tray Ø38cm

Tray 27x20cm Art. no: 300921-468

Min. quantity: 4 pcs

Tray 36x28cm Art. no: 300928-468

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Art. no: 300638-468

Min. quantity: 4 pcs

Tray 43x33cm Min. quantity: 4 pcs

Art. no: 300933-468

Min. quantity: 4 pcs

MOUGLI

Placemat 40x30cm

Min. quantity: 4 env

Art. no: 4030B-471 Blue 4030B-472 Green

Coaster Ø11cm

2 pcs/envelope

4 pcs/box

Art. no: 300210B-471 Blue 300210B-472 Green

Min. quantity: 4 boxes

Tray 27x20cm

Tray Ø38cm

Art. no: Min. quantity: 300921-471 Blue 4 pcs 300921-472 Green

Min. quantity: Art. no: 4 pcs 300638-471 Blue 300638-472 Green

Tray 36x28cm

Tray 43x33cm

Art. no: Min. quantity: 300928-471 Blue 4 pcs 300928-472 Green

Art. no: Min. quantity: 300933-471 Blue 4 pcs 300933-472 Green

Tray 27x20cm

Tray Ø38cm

SUDD

Placemat 40x30cm Art. no: 4030B-473

Coaster Ø11cm Art. no: 300210B-473

2 pcs/envelope Min. quantity: 4 env

4 pcs/box Min. quantity: 4 boxes

Art. no: 300921-473

Min. quantity: 4 pcs

Tray 36x28cm Art. no: 300928-473

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Art. no: 300638-473

Min. quantity: 4 pcs

Tray 43x33cm Min. quantity: 4 pcs

Art. no: 300933-473

Min. quantity: 4 pcs

We’ll be seeing Contact us!

When you need our help, contact us.

We’ll help you with the range, orders, delivery and invoice issues. Please don’t hesitate to contact us.

Patrik Olsson Sales Tel +46 481-19 35 30 Count on us! We’re going to be more visible in future. We’re investing in our digital presence with inspiring materials – stay tuned! Google and social media are the natural platforms. We’ll also be working with PR to make sure we’re written about and we’ll be placing ads in the trade and weekly press. We will of course be seen at fairs, where we look forward to seeing you, our dealers and customers. New catalogues are in the pipeline. As soon as we have all the new items ready, we’ll press the button.

patrik.olsson @arysweden.com

Eva Axelsson

Sales Tel +46 481-19 35 31 eva.axelsson @arysweden.com

You’ll be seeing us here!

Social media • Google • Ads in the trade press PR • Catalogues • trade fairs • new sales material

Jimmy Stjärnborg COO Tel +46 481-19 35 35 jimmy.stjarnborg @arysweden.com

www.arysweden.com

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