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Business Unit Retail
by Arvesta
Through the Business Unit Agri & Horti, Arvesta is the specialist in seeds & cereals and, for all crops, also in plant nutrition and plant protection. In Belgium, Agri & Horti is even the market leader. Agri & Horti has various production and storage facilities located in Belgium, the Netherlands and France, plus some 50 grain depots in Wallonia and France. As a John Deere importer and distributor, we are also active in agricultural and horticultural machinery.
Agri & Horti in 2021
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Despite the difficult spring in 2021, we made up for it with a very successful potato season. With our Smartfogging concept, we were able to store more than 500 million kilograms of potatoes in our customers’ warehouses in optimal conditions. We also added Benfried, a top Dutch player in the supply for greenhouse horticulture, to our strong brand portfolio.
Business Unit Retail
Our Retail Business Unit brings quality products directly to the end consumer. Our network of 250 Aveve shops and agricultural centres plus 3 Eurotuin shops covers all of Belgium. We have 50 Aveve shops under our own management, the other 200 shops are expertly run by enthusiastic Aveve managers/franchisees.
Retail in 2021
The Aveve and Eurotuin shops and our flower brands did very well again in 2021. We have now migrated 70 Aveve shops to the new shop concept. Aveve is Belgium’s market leader in the sale of flour and flour mixes to consumers. Strong brand Niamh today has a market share of no less than 51% for its “all-in bread mixes”.
