ICON by ATIM presents BERTA JAYO

AVAILABLE ON DIGITAL PLATFORMS!

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“The Statue of Liberty Naked” Digital Art by Berta Jayo

BERTA JAYO:

Envisioning the Unseen, Shattering Artistic Boundaries

By Viviana Puello

Berta Jayo’s trailblazing artwork is a testament to the transformative power of visual art. As a multidisciplinary conceptual artist, Jayo transcends the boundaries of traditional art forms, inviting us on a journey through a world where conventions are questioned and perspectives are shifted.

Jayo’s creative odyssey began with an innocent childhood triumph, a prophetic moment that sparked a lifelong pursuit of artistic excellence. Today, her art stands as a bold commentary on the human condition, weaving a tapestry of emotions that range

“Untitled” Digital Art by Berta Jayo

from the depths of adversity to the heights of jubilation. Her work is a dialogue with the observer, an interactive experience that compels us to engage, reflect, and evolve.

Through her innovative use of digital mediums and her fearless approach to the subject matter, Jayo challenges us to think, feel, and see the world anew. Her awards and accolades are numerous, yet it is not the recognition that defines her art; it is her unwavering commitment to pushing the envelope and her ability to imbue each piece with a special magic that captivates and resonates.

In an era where the visual language is saturated with repeated motifs and overt commercialism, Berta Jayo’s work emerges as a beacon of innovation and critical reflection. Jayo’s creations defy the conventional, transporting us into a realm where the norms are bent, and expectations are surpassed, thereby inviting us into an avantgarde experience that is both disconcerting and enlightening. With a multidisciplinary approach that thrives on a surprising character free of established codes, her art stands out as a pure embodiment of originality and magic.

Upon delving into Jayo’s digital art, one is struck by the audacity to reimagine icons and everyday objects with an unorthodox twist. The visual reconstitution of the

Statue of Liberty, depicted in an unexpected vulnerability, confronts the viewer with notions of freedom and cultural symbolism. Jayo’s work urges us to ponder the depths of our societal constructs and the skins we dress them in.

The magic in Jayo’s artistry lies in its ability to speak a universal language while also carrying a unique and unmistakable personal signature. Whether it is her compelling digital representations or the visceral appeal of her untitled works, there’s a consistent echo of her nonconformist spirit. It’s a call to embrace the unexpected and appreciate the beauty that lies beyond the stereotypes.

Jayo’s journey into art, ignited by an innocent victory at a tender age, has blossomed into a profound narrative that shapes her creations. From winning a contest with her depiction of a symbolic monument at the age of six to accruing prestigious accolades such as the Cantabria Government Prize and the Chelsea College Award, her trajectory is as inspiring as the works she produces. Like the case full of art supplies she received as a child, her repertoire now brims with an arsenal of artistic expressions, each tool forging a distinct path in the visual discourse.

The depth of Jayo’s work is evident in its thematic versatility. Her pieces do not shy away from tough conversations; they are as much about inequality, sadness, and adversity

“Untitled” Digital Art by Berta Jayo

“Untitled” Digital Art by Berta Jayo

as they are about fun, empathy, and emotion.

By addressing such a broad spectrum of human experience, her art does not just reflect life; it insists on being a part of it. It embodies the existential parity, the shared journey of all who encounter it.

Her work is, in essence, a narrative of resilience and revelation, reflective of Goya’s Black Paintings during a dark time. Jayo’s art captures the zeitgeist while also being timeless, resonating with the viewer on a deeply personal level. It is the embodiment of art’s power to reflect the collective subconscious and serve as a canvas for the soul’s most profound musings.

CAN YOU DESCRIBE YOUR ARTICTIC TYPE?

“My work shows a nonconformist, critical and innovative, away from the stereotypes. I am considered a multidisciplinary conceptual artist whose line is marked by code-free and surprising character. My works have a special magic that is typical of pure art.”

WHAT IS YOUR CREATIVE PROCESS?

“The ideas naturally come to my mind. I use different media depending on the idea. I consider myself to be nonconformist, critical, and innovative, far from stereotypes. I am a multidisciplinary conceptual artist whose line is marked by free codes and with a surprising character.”

HOW AND WHEN DID YOU DISCOVER YOU WANTED TO BE AN ARTIST?

“I won a contest when I was 6 years old; we had to paint an emblematic monument of the city, and I chose the town hall. The prize was a case full of things. In my innocence, I thought: ´´With this, I can do everything’.”

WHAT MESSAGE DOES YOUR WORK TRANSMIT TO YOUR AUDIENCE?

“My works address a wide variety

“Untitled” Digital Art by Berta Jayo

“Untitled” Digital Art by Berta Jayo

of topics, from inequality, sadness or adversity to fun, empathy or emotion. Many of them explain how we are all equal in life.”

HAS ANY PART OF YOUR STORY INFLUENCED WHAT YOU DO NOW?

“If I think that art is influenced by our experiences, good or bad, I remember Goya’s black paintings in a dark time”

AWARDS, RECOGNITIONS AND PUBLICATIONS

- 2000 Cantabria’s government prize; - 2002 Best artist in town award; - 2004 Caja Madrid honored award Madrid;

- 2006 Best Cantabria’s painter;

- 2007 Chealse Collage Award, London; - 2007 Best Mexico painter, Mexico.

I invite you to think; tell me what time is good for you..

- Berta Jayo

“Untitled” Digital Art by Berta Jayo

“Untitled” Digital Art by Berta Jayo

“Untitled” Digital Art by Berta Jayo