DECEMBER 2-6, 2026
MARKETING HANDBOOK
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WELCOME TO THE SPECTRUM MIAMI 2026 MARKETING HANDBOOK LET’S MAKE SPECTRUM MIAMI 2026 A SUCCESS— TOGETHER!
But the most powerful invitation often comes directly from the artist or gallery.
In the months leading up to the fair, our team launches an extensive marketing campaign designed to maximize Spectrum Miami’s exposure and attract an engaged audience of collectors, art buyers, industry professionals, and art lovers. Through public relations, digital advertising, email marketing, social media, strategic partnerships, influencer outreach, and collector engagement, we’ll be working every day to build excitement and drive attendance.
This handbook is designed to make marketing your participation simple and effective. Inside you’ll find ready-touse graphics, social media suggestions, email ideas, digital assets, and promotional tools to help you spread the word before, during, and after the fair.
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For 16 years, Spectrum Miami has been a vibrant destination during Miami Art Week, bringing together innovative artists, emerging galleries, passionate collectors, and art enthusiasts from around the world. At Redwood Art Group, we’re committed to building on that legacy—creating the visibility, excitement, and momentum that make every edition a success.
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Your collectors, clients, followers, friends, and professional network already know and appreciate your work. A personal invitation from you gives them a reason to attend—and a reason to visit your booth. When every exhibitor actively promotes their participation, the impact grows exponentially, creating more excitement, more qualified visitors, and more opportunities for everyone.
The stronger we market together, the more successful we can all be. Let’s build on 16 years of creativity, connections, and discovery—and make Spectrum Miami 2026 another exceptional Miami Art Week experience. Together. G
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YOUR MARKETING INVESTMENT AT WORK Every Spectrum Miami exhibitor contributes to a cooperative marketing program designed to build awareness, attract qualified collectors and art enthusiasts, and maximize attendance throughout the fair. Your required Marketing Package investment helps support a comprehensive promotional campaign that includes: • Regional and national advertising • Public relations and media outreach • Social media marketing and digital advertising • Email marketing campaigns • Street banners and outdoor promotion • Exhibitor Directory • Digital Collector ePasses • The Spectrum Miami Digital Catalog* • Additional promotional initiatives before, during, and after the fair
This cooperative approach allows every exhibitor to benefit from a unified marketing campaign that no individual gallery or artist could achieve alone. By combining our resources and your own promotional efforts, we create greater visibility, stronger attendance, and more opportunities to connect with collectors. You need to participate by: • Distributing your personalized electronic invitations/complimentary passes (provided to you by show management and outlined below) to your collectors. • Promoting your participation in the Fair on your website, in your email campaigns, on your social media channels, in press releases, etc.
THINK OF IT THIS WAY: WE BUILD THE AUDIENCE—YOU INVITE YOUR AUDIENCE. TOGETHER, WE CREATE THE STRONGEST POSSIBLE FAIR. *Inclusion in the Digital Catalog is dependent upon the timely submission of exhibitor information and artwork by the published deadlines. R
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PROMOTIONAL ACTIVITIES
ART ON VIEW
Spectrum Miami encourages exhibitors to create engaging experiences that attract visitors and showcase their work. Whether you’re planning a special event, giveaway, demonstration, or other promotional activity, we’re here to help ensure it enhances the overall fair experience for everyone.
Exclusive for In-Person Exhibitors. Amplify your presence—showcase your artwork on 13+ screens across the fair floor all show days.
To maintain a professional and enjoyable environment, promotional activities must take place within the boundaries of your contracted booth space. If you observe unauthorized solicitation by another exhibitor or attendee, please notify Show Management.
Sign Up
PLANNING SOMETHING SPECIAL?
RAFFLES & GIVEAWAYS Please provide a brief description of your If you are considering any of the following activities, promotion, including how it complies with all please contact Linda Mariano, Managing Director of applicable laws and regulations. Marketing, for approval before the fair: ART DEMONSTRATIONS Live demonstrations are encouraged in the Art SPECIAL EVENTS Theater. Demonstrations or audience participation Private receptions are welcome. The public within your booth space require advance approval distribution of food or alcoholic beverages from from Show Management. exhibitor booths is not permitted. _____________________ MUSIC & VIDEO Audio or video presentations may be approved provided the volume remains low and does not interfere with neighboring exhibitors. Show Management reserves the right to reduce or discontinue audio that becomes disruptive.
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FOR APPROVAL OR QUESTIONS, PLEASE CONTACT: Linda Mariano Managing Director of Marketing linda@redwoodartgroup.
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Exhibitor Dashboard Need a ticket link? Looking for a signage vendor? The Dashboard is your Resource Center.
Booth Layout
Hanging Guidelines
Exhibitors must follow the fair’s Booth Display Requirements.
The way you hang your booth contributes significantly to your success at the fair. Check the Guidelines.
Want help curating your booth? Simply send questions and/or a booth layout diagram and artwork images to Linda Mariano for review and assistance: linda@ redwoodartgroup.com
(password: smia26dash)
Dashboard
Proposals due by October 30, 2026
Want to do a live art demonstration? Let people see you create your next masterwork! It’s 45 minutes on the Art Theater stage. Submit your proposal today. Send to Linda Mariano
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Your booth includes unlimited digital tickets— invite your collectors, clients, friends, and followers, because the most effective way to grow attendance is through our exhibitors.
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Photography & Video Services
Suggested copy and designed graphics are here:
Tell your story! Engage our photographer and videographer to capture your booth and exhibition. MAC Motions, Marco Curiel | Owner, Director (619) 957-3278
Copy
Pricing
https://bit.ly/smiardm26-collector
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Submit Images
Here’s the link to share in emails, social posts, and newsletters:
Follow the Social Media Guide. Suggested posting: Weekly starting now, twice weekly 4 weeks before the Fair and daily during the Fair.
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To maximize your marketing exposure, submit your Image Submission Form at least six weeks before the fair to be included in the Online Catalog, cooperative advertising, and social media promotions.
Invitations
Social Media
Email Linda
Due by October 30, 2026
Guidelines
Requirements
Art Theater
Promo Images
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Tips for a Successful Fair, Part 1 & 2
Hanging Guidelines
Booth Layout
The way you hang your booth contributes significantly to your success at the fair. Check the Guidelines.
Exhibitors must follow the fair’s Booth Display Requirements.
Join Redwood CEO Eric Smith and Social Media Manager Jessica Hosey as they share practical advice, insights, and strategies for planning a great booth.
Guidelines
Requirements
Furniture
Want help curating your booth? Simply send questions and/or a booth layout diagram and artwork images to Linda Mariano, Managing Director of Marketing, for review and assistance: linda@redwoodartgroup. com
Part 1 Part 2
- SOLO Package: Includes 1 stool. - Main Gallery: One 30” round draped table and 2 standard white chairs No other furniture permitted unless approved in advance. Email an image of the proposed furniture piece for review to Linda Mariano linda@redwoodartgroup.com 2 Recommended pieces for marketing materials
Shelf
Ottoman
Discoveries Collection — Submissions due by October 30, 2026 Video
Submit your best artwork to be one of the 15 artworks on the special Discoveries Collection wall exhibition today! Must be $3,000 or less. Please include artist name, title, medium, price, and size. Send to Linda Mariano linda@redwoodartgroup.com R
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PHOTOS OF BOOTHS
4 x 12 sq ft
10 x 15 sq ft
10 x 10 sq ft
4 x 10 sq ft
COHART — OUR PARTNER IN HELPING YOU SELL AND MANAGE YOUR ARTWORK Cohart is an all-in-one platform built for the art world - combining inventory management, collector tools, payment processing, and online presence in one place (think Artsy, Artlogic, Instagram, and Square, all in one platform). During the fair, exhibitors can use the Cohart mobile app to accept credit card payments via Tap-to-Pay — no card reader or additional hardware needed, just your phone. While you do have to submit our Sales Tax form regardless of your participation with Cohart, it’s good to know that Cohart handles collecting and filing sales tax on your behalf. It’s one of the ways Cohart makes selling easier. To get started or learn more, reach out to Cohart at hello@cohart.com, or book a demo with Cohart. R
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QUESTIONS? CONTACT US: Linda Mariano Managing Director of Marketing linda@redwoodartgroup.com
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