Spectrum Indian Wells 2017 Prospectus

2017 PROSPECTUS

WWW.SPECTRUM-INDIANWELLS.COM

DISCOVER

SPECTRUM INDIAN WELLS LUXURY + LANDSCAPE Discover Spectrum Indian Wells—a contemporary art show in the heart of the Coachella Valley. Featuring an international slate of artists and galleries, Spectrum Indian Wells is where exceptional art meets an equally stunning backdrop. Join us for an unforgettable four days of cuttingedge art, entertainment, and special events.

Spectrum Indian Wells is rich with opportunities for career artists to showcase their work to an audience that’s highly literate in the arts, offering the chance to make valuable lifetime connections with buyers and fans. And for exhibitors and attendees alike, Spectrum is rife with exciting events, parties, and more.

March is high season in the California desert and the population soars! Whether among the 400 thousand tennis fans in town for the famous BNP Paribas Open, west-coast snowbirds soaking up the sun, or residents returning from holiday travels, the people who flock to Indian Wells each spring are craving an exciting, inspiring event to put on their calendars. We’re offering an opportunity for visitors from around the world, hungry for arts and culture, to experience art at its finest for four days, March 16–19.

Spectrum Indian Wells gives attendees a unique opportunity to see innovative new art—from paintings and photography to mixed media, glassworks, and state-of-the-art illumination installations, as well as a special emphasis on sculpture—in a sleek, gallery-style exhibition space at the luxe Renaissance Indian Wells Resort.

Spectrum Indian Wells was created by Redwood Media Group, purveyors of leading fine art shows and art magazines, including Artexpo New York, [SOLO], [FOTO SOLO], Art Santa Fe, Art San Diego, Spectrum Miami, Red Dot Miami, and Art Business News.

SPECTRUM INDIAN WELLS I MARCH 16 –19, 2017

TESTIMONIALS Redwood Media Group is renowned for its attention to detail and personalized focus when it comes to ensuring exhibitors’ satisfaction. Here’s what last year’s exhibitors at Spectrum Indian Wells had to say about participating in the show: “THE INAUGURAL SPECTRUM INDIAN WELLS SHOW AUDIENCE WAS OF VERY HIGH ECONOMIC LEVEL, W I T H A G R E A T K N O W L E D G E O F A R T. I K N O W T H A T THE SHOW WILL CONTINUE TO GROW AND IMPROVE N E X T Y E A R . I T W A S A B O U T I Q U E S H O W W I T H O N LY G A L L E R I E S A N D W E L L - C U R AT E D S O L O A R T I S T S A N D P R O J E C T S ; T H E AT T E N D E E S A P P R E C I AT E D T H AT F O C U S . W E S O L D S E V E R A L P I E C E S , A N D I C R E AT E D A C O L L A B O R AT I O N W I T H E L E N A B U L AT O VA G A L L E RY F R O M PA L M S P R I N G S . ” -Tata Fernandez of Contemporary Art Projects USA “FOR TENNIS LOVERS LIKE MY WIFE AND ME, S P E C T R U M I N D I A N W E L L S O F F E R E D A L L T H E FA N S A T R E M E N D O U S O P P O R T U N I T Y T O TA K E I N S O M E G R E AT A R T A L O N G W I T H T H E G R E AT M AT C H E S .

T H E C O A C H E L L A VA L L E Y I S S U C H A N A RT M E C C A T H AT S P E C T R U M W I L L G A I N A L A R G E R A N D L A R G E R A U D I E N C E A S T H E Y E A R S G O B Y. T H E R E N A I S S A N C E RESORT PROVIDED A BEAUTIFUL VENUE WHERE THE V I S I T O R S C O U L D E N J O Y A S P E C TA C U L A R S E T T I N G .

WE’RE LOOKING FORWARD TO NEXT YEAR!” - Michael Shewmaker, Shewmaker Sculpture

“SPECTRUM INDIAN WELLS WAS A NICE VENUE. WE HAVE SEVERAL VERY SERIOUS CUSTOMERS TO F O L L O W U P W I T H . W E W I L L A B S O L U T E LY D O I T AGAIN BECAUSE WE LOVE EVERYONE AND SEE THIS SHOW AS A SUCCESSFUL ONE INTO THE FUTURE.” - Eric Shupe of Eric Shupe Gallery “I WANTED TO REACH OUT TO YOU ON BEHALF OF C A R I N I A R T S T O T H A N K Y O U A G A I N F O R TA K I N G S U C H G O O D C A R E O F U S AT S P E C T R U M I N D I A N WELLS. YOUR HARD WORK IN PLANNING THE EVENT AND KIND WORDS OF ENCOURAGEMENT WERE G R E A T LY A P P R E C I A T E D . W I N N I N G T H E D I R E C T O R ’ S AWARD MEANT THE WORLD TO US, SO I’D ALSO L I K E T O T H A N K Y O U F O R T H E H O N O R O F T H AT RECOGNITION. THE ENTIRE RMG TEAM IS TERRIFIC AND WE LOOK FORWARD TO WORKING WITH YOU A L L A G A I N AT A R T S A N D I E G O I N N O V E M B E R . ” - John Mathison of Carini Arts “ O P E N I N G N I G H T W E N T W E L L ! I M E T S O M E G R E AT PEOPLE AND MADE A FEW NEW COLLECTORS. P E O P L E H A V E B E E N R E C E I V I N G M Y A R T R E A L LY WELL; I’VE SOLD 2 PIECES. THIS IS A VERY P R O M I S I N G E V E N T. ” - J.D. Shultz of JD Shultz Gallery

SPECTRUM INDIAN WELLS I MARCH 16 –19, 2017

SPECTRUM INDIAN WELLS’S MARKETING REACH

The Redwood Media Group team works tirelessly to ensure that exhibiting artists and galleries at Spectrum Indian Wells reach a vast audience and that the show itself receives significant media exposure. To fulfill our marketing efforts, Spectrum partners with a wide range of publications and promotes the show through a wide-reaching, multiplatform advertising plan that includes online and print advertising, as well as robust email campaigns and social media coverage.

EMAIL CAMPAIGNS

We invest in a significant media buy to promote the show and drive trade buyers, collectors, industry insiders, and art enthusiasts to our venue. We also provide our exhibitors with complimentary VIP Collector Passes to hand out to their professional contacts, industry buyers, clients, and colleagues. These VIP Collector Passes include access to the exclusive Opening Night Preview Party as well as to all of the show days.

SOCIAL MEDIA

The publications in which we advertise boast a circulation of over 2 million, whether in print copies or email newsletters.

We’re proud to advertise with the following media outlets, as well as other local art guides: AroundTown Magazine Art+ Magazine Art & Antiques Artblend Magazine Artforbes ARTnews ArtScene ArtSlant BNP Paribas Open Coachella Valley

Independent Coachella Magazine

Coachella Valley Weekly Desert Magazine Desert Sun DCoop Media Fine Art Connoisseur Gallery Guide Los Angeles Times New York Times Palm Springs Life South Shore Media Santa Fean Tennis Channel

SPECTRUM INDIAN WELLS I MARCH 16 –19, 2017

With a combined email subscription list comprising nearly 63,000 industry professionals, collectors, artists, and highend home and business owners, Spectrum Indian Wells sends out frequent marketing emails that include inspiring artist features, newsworthy show updates, and more to prompt interest in our exhibitors’ artwork and attract attendees to our show.

Spectrum Indian Wells and its exhibiting artists will be promoted via synchronized social media channels such as Facebook, Twitter, Instagram, Flickr, Pinterest, and the Spectrum blog. RMG’s shows have a combined fan base of over 95,000 on Facebook, 11,500 Twitter followers, and 4,500 Instagram followers—and the numbers are ever growing. We continue to develop cutting-edge social media campaigns to keep up with today’s demand for up-to-theminute info and exclusive content.

EXHIBIT AT

SPECTRUM INDIAN WELLS WHO SHOULD APPLY

Spectrum. To be considered for participation, you must have previous experience working with galleries and

We are currently accepting applications from established

trade buyers. All exhibiting companies will be required to

artists, galleries, and publishers representing masterworks

submit a portfolio or website for review. Upon acceptance

and modern or contemporary art. Those who have

from the Exhibitor Committee, you’ll be assigned a booth

experience in the fine art world and who have gained

location (normally within three days).

sufficient exposure and recognition are encouraged to apply to exhibit at Spectrum Indian Wells. We’re looking to represent a wide range of media, including painting, photography, sculpture, installation art, and glasswork— we do not accept jewelry, tapestries, or any sort of artsand-crafts work. We are especially interested in seeing work from sculptors or galleries with a sculpture focus.

Does this sound like a good fit? Submit an application today to be considered for booth space at Spectrum’s spacious, gallery-style venue in the breathtakingly beautiful Coachella Valley. We look forward to seeing your work!

THE EXHIBITION SPACE Spectrum Indian Wells provides a streamlined, clutter-free venue in which artists and gallery owners can showcase their work with ease and style and in which attendees and trade buyers can feel comfortable. The venue enforces strict hanging and installation guidelines and pays attention to detail and aesthetics in order to make the experience smooth and enjoyable for all involved.

The show takes place at the luxurious Renaissance Indian Wells Resort in the heart of the Coachella Valley—a gorgeous desert backdrop for a weekend of outstanding aesthetics and art.

HOW WE SELECT EXHIBITORS Since Spectrum Indian Wells is a juried show, we rely on our outstanding Exhibitor Committee, made up of art-industry professionals with stellar reputations in publishing and artist development, to select the artists and galleries who will receive coveted booths at

SPECTRUM INDIAN WELLS I MARCH 16 –19, 2017

THE DEMOGRAPHICS MEDIAN AGE: 52

A V E R A G E N W : $1.5 MILLION

MALE/FEMALE: 42/58%

COLLEGE: +82%

AVERAGE HHI: $207,000

ART COLLECTORS: 70%

Spectrum Indian Wells attendees are well-educated professionals who love to travel and enjoy fine wine and great food. They are typically museum members, “doers” who enjoy luxury items, great design, and giving back to their communities. Attendees include collectors, artists, designers, architects, civic leaders, philanthropists, entrepreneurs, and retirees.

SPECTRUM INDIAN WELLS I MARCH 16 –19, 2017

BOOTH SPACE &

SHOW SCHEDULE

SCHEDULE

O PENING NIGHT PRE VI E W Benefiting Desert Aids Project

Exhibitors at Spectrum Indian Wells will enjoy presenting their work in a streamlined, aesthetically pleasing venue that features spacious aisles for easy traffic flow and an architecturally designed floor plan. Each booth package includes: • • • • • • • •

10’ high white hard walls Furniture package—a table, two chairs, and a wastebasket Booth lights (see website for details) Booth signage Exhibitor directory listing in the Show Catalog Collector Passes for Opening Night Preview Party Unlimited Guest Passes for daily entry Artwork featured on Spectrum-IndianWells.com

•

THURSDAY, MARCH 16 5:00–8:00 PM

GENER AL AD MISSION •

FRIDAY, MARCH 17

UBS Collectors’ Day 12:00–8:00 PM •

SATURDAY, MARCH 18

Big Brothers Big Sisters Of The Desert Day 12:00–7:00 PM

•

SUNDAY, MARCH 19 11:00 AM–5:00 PM

SPECTRUM INDIAN WELLS I MARCH 16 –19, 2017

MARCH 16–19, 2017

FLOOR PLAN 414

214 412

512

LOUNGE

208

104

103

204

100

101

200

205

304

307

301

201

DW-1

DW-3

DW-2

B-1

409

508

405

504

404

503 602

206

306

B-3

501 600

105

207

505 604

L-1

107

703

109

110

313

UBS COLLECTORS'

707

312

212

509 608

213

113

511 610

415

507 606

115

711

513

514

709

315

705

314

701

215

116

401

400

DW-4

DW-5

LOBBY

EDUCATION EDUCATION

B-2

I-2

D-1

D-3 D-2

J-2

SC-33

J-3

I-3

E-3

ENTRANCE

J-1

I-1

E-1 E-2

F-1

G-1 F-3

G-2

F-2

G-3

LAKE LAKE

SCULPTURE IN THE GARDEN H-1 H-2

UBS LOUNGE A

LOCATION Renaissance Indian Wells Resort 44400 Indian Wells Ln Indian Wells, CA 92210

Floor plan & pricing are subject to change

SQ FT

PRICE

6’ X 10‘

60

$3,495

6’ X 20‘

120

$6,695

[SOLO] BOOTH SIZE

CONTACT US

Ri c k B ar n e t t

200

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RISING ARTIST WALL

10'

$2,495

FEATURED WALL (DW) 10'

$1,750

Corner booths under 8 feet Corner booths 8 feet or larger

DISCRETIONARY PLACEMENT:

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A

Business Development Director rita@redwoodmg.com 310.862.6225

$1,500

N

$400 $750

Rit a Pop ow icz Mark Sha p ir o

Director of Sales – Print Media ashley@redwoodmg.com 831.970.5611

$13,995

R

CORNER FEES

Ashley Ted esc o

Senior Business Development Director 20‘ X 20’ 400 $17,995 rosana@redwoodmg.com 831.840.4444 18‘ X 30’ 540 $23,995

S

PRICE

Business Development Director SCULPTURE SPACE steve@redwoodmg.com FEATURED PLACEMENT: $2,500 908.568.8899

$9,495

Ro s 10’a nXa30’ R ader300

SQ FT

Steve Cherng

Managing Director, SIZE SQ FT PRICE SIW BOOTH Business Development Group 10’ X 10’ 100 $4,995 rick@redwoodmg.com 10’ X 15’ 150 $7,295 831.747.0112 10‘ X 20’

BOOTH SIZE

Account Manager, Events mark@redwoodmg.com 203.257.5881

Please Note: Both prices shown reflect a 3% cash/check/wire discount. Discount does not apply if choosing to pay through credit card and/or PayPal.

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